TrekSta Newsletter Vol. 2

TrekSta Newsletter - Vol . 2
1. Outdoor footwear show
<2010 OutDoor Show held in Friedrichshafen, Germany>
In 2010, it is the first year to divide the stands between TrekSta and Hypergrip
respectively at the OutDoor Friedrichshafen, which is more efficient to have a
meeting with customers each booth. We had a very much profitable meeting with
potentional distributors.
TrekSta exhibited more expanded products with 6 different categories Trail Comfort, Kobra , Walking Travel, Mountain Approach, Backpacking and
Sandals - with total 114 SKU.
Each distributor could have a meeting with their customers to show the whole
product range at the show, and they were more impressed how TrekSta works
in Europe.
We had a good meeting to open more distributors in Italy, Slovenia, UK, Russia,
Australia, etc at the show and Charly Messmer who's managing difector visited
their office and more meetings to get the clear business plan to boom up
the sales in Europe with more good partners.
The Outdoor Compass announced the worldwide ranking for International Rugged
Outdoor Footwear Market on 19th of Jul. 2010. TrekSta was newly ranked and
remarkably marked on 16th among 25 brands which is the most fastest increasing
company.
International Rugged Outdoor Footwear Market - TrekSta ranked 16th
< Outdoor Retailer Summer Market 2010 held in Saltlake City, USA>
TrekSta booth was one of the famous place at the Outdoor fair,
successfully achieve business performance, especially upgraded Nestfit
which is TrekSta's main technology caught on fire from many famous
European Outdoor brands and visitors for finding some interesting issues
during the show. TrekSta provide Experience Zone for visiting customers.
It could help their understanding of TrekSta's innovation and
progressive technology.
< Japan Trade Show>
Many visitors were impressed with concept of TrekSta Nestfit technology
We've got quite positive response on Nestfit technology to fit
Japanese market and customer needs. It is expected to continue to grow
and expand in Japanese market
< Outdoor fair in Stockholm - Sporthaus MOXTER AB>
At the Sportsfair in January we for the first time presented (showed/not sold)
Treksta. “Best in show” or we could also call it “Best in Shoe” !
However we were outstanding most interes<ng brand at this fair.
Both customers and colleagues in the industry gave us compliments for
“the most innova1ve we have seen for years” and “fantas1c fit with an easy to tell story”.
At our first pre-sales fair in Stockholm (Outdoor shops) we had 24 customers
booked and 23 placed orders! The process with pre-order bookings has also
been very successful and our goal to have customers from
different segments of the market was important and we now have following
categories placed orders:
Sport shops - normal sport-shops with all kind of sporting equipment
no discount/low price stores
Shoe shops - shoe-shops specialized in quality shoes with good performance
Walking/running shops - shops specialized in shoes only for walking/running.
Also producers of individual foot-beds.
Outdoor shops - important outdoor-stores with high knowledge of footwear
Orthopedic stores - shops specialized in good quality shoes
– producing individual foot-beds for customers
We do expect big growth in 2011 year thanks to MOXTER for their big effort
to launch TrekSta in the Scandinavia market.
2. Establish a partnership between TrekSta and The Korea National Service to protect environment
TrekSta has recently signed a partnership
with the Korea National Service to build up
environment friendly tour culture last
September.
TrekSta is expected to support strongly
"Green point system" introduced by the
Korea National Service.
The "Green point system" is a pan-national
clean activity to lead people to take back
abandoned trash or their trash and give them
some point as much as the amount of trash.
People can use the point accumulated in
parking lot and outdoor camp.
TrekSta plans to support such goods as
souvenir, trash bag and its stand needed to
manage 'Green point system" and leads
campaign for clean activity in national park
and customer service activity for the visitor.
3. Korean World-class Product - 'World Champ' Kick-Off
<KOREA>
>
The KOTRA (Korea Trade-Investment Promotion Agency) announced that they chose 5 potential companies to focus on bringing up the world-class companies
named with 'World Champ' project. TrekSta is being seleted among one of 5 companies - TrekSta, Medison (Medical Company), Soosan Heavy Industreis Co., LTD ,
Mirae Nanotec, and Crucialtec. These companies have certificate of World-class Products, which we got authority to use the symbol of
"Advanced Technology KOREA " for our brand, TrekSta. This AT&D was given to 6 big enterprises - Samsung Electronics, KIA Motors, LG Electronics
, Hyundai Motors, and Akyung industry and 10 small and medium enterprises which TrekSta included.
TrekSta is the only one outdoor brand seleteced as AT&D among all kinds of outdoor brands in Korea.
With World Champ project, KOTRA will mainly support the overseas sales marketing with their KBC spread out worldwidely, so we'll speed up to luanch TrekSta
into the Europe such as Germany, Austria, and Switzerland. We do expect more growth with this project.
4. Marketing Activities Worldwidely
< TrekSta Korea >
TrekSta has started new concept of advertising campaign.
This is a series of advertisement by each outstanding and historic
city in the world. It will contine to move on other countries after
Madrid Spain, Praha,Czech.
The representative
shop shown on the
advertisement
< TrekSta USA >
< TrekSta Iberia S.L.U. >
< Magazine Name - Trail Runner >
Displayed TrekSta Shoes at El Corte Engles Department Store in Portugal
5. New TrekSta shops opened in Korea.
TrekSta
Cheonan
TrekSta
Cheong Won
TrekSta
Bukhansan
nestFIt Showcase
nestFIT Display
New shop with wooden
exterior opened near one of
the most-loved trekking
mountains in Korea.