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USAir offers special discount fares to the 1988 Rotary International Convention. USAir-Philadelphia's #l Airline. USAir has been chosen the official airline of the annual Rotary Intemational Convention May 72-75, l9B8 in Philadelphia, Penrsylvania. offer more flights to Philadelphia than any other 'We airline. Make USAir and our Allegheny Commuter associates your choice to historic Philadelphia from over 140 cities across the U.S. and Canada. Intemational travelers can board USAir 4tgh" at allgatewaycities with trequent convenient nonstop and connecting service to Philadelphia Intemational Airport. Our dedicated and professional staff provide the quality service that is expected from Rotarians worldwide. Special Rotarian Discount. USAir Gives You the World. Along with superior schedules, USAir offers you a special Rotarian discount fare to the convention. Save 40% offthe regular coach (Y) fare or an additional 5o/o off the lowest applicable discount fare. Just ask for fare code ,\C5992 in the U.S. and BGSE2OE in Canada. Rotarians and their When you're a member of the USAir Frequent Tiaveler Program you'll eam free or reduced rate awards including flights around the world from our extensive list of partners. To ioin, simply pick up an application at any USAir ticket counter. of For more information about USAir's convenient schedules and excellent air fare values. call your travel consultant or USAir at: families can take advantage additional discount fares from Philadelphia to New York and \Tashington, D.C. on Allegheny Commuter fl ights. Rotarian discount fares are validfor ffavel May 15, 1988 through June 1, 1988. 1-800.428.4322 95,OOO speakers -some earning $lrOOO and morc per engagementusc tftls Ubrary to proparc their talks. So should You. The next time you re asked to'say a few wellchosen wordsl'keep this in mind: a greaq speech is built 90% on great material, and only 10% on your style of delivery. But where do you look for ideas that will "turn on" a sophisticated audience? It's not easy. They have to be ri€ht on the point you want to make. And they have to be fush. The buth is, you can spend houn looking up suitable quotations, words, phrases and human interest stories. As you probably know. And still not find what you need. 90%tmesaving Thafs why more than 95,000 of the most accomplished speaken in this counS use the Complete Speokerb and Tbastmaster's Library. This is no mere anthologr. It is a speakerb reference libnry-eight volumes, uniquely arranged by subject to save you almost 90% of normal 'look-up" time. You find what you want rn seconds. There is nothin! else like iL As one vetenn speaker told us,'l can get more useful ideas out of my Libnry in a few minutes than I used to get with houn of pacing the floof What a comfort that is! The lO-Second IUrn-On instant interesl And you can. You've got 400 openen in the fint half of the volume, Openas and Closets.Fach is pre-tested to "set up'your audience in 10 seconds. Choose one that's perfect for your purpose. Then the second halfofthe volume offen equally strong closers-guaranteeing youll step offthe platform to a thunderous cruation. The other seven volumes are 'the meat in the sandwichl Reach Thir Heails Forexample-wantto be a hitas atoastnaster? One volume gives you briefbut perfecttoasts, gyeetingg and tributes for every kind of affain parties, banquets, reunions, church and club functions, sports dinnen, political nllies, business pptherinp;s. Inthatsamevolume,youll fi nd 1,800 bright and lively'oneJiners"; comments on husbands and wives, sons and daughters, friendships, I An Eigftt-Volume Tleagurc Rich dark blue, gold-stamped bindings in sturdy slipcase I Each 5b x 8, 128-page book fits briefcase for use on tain or plane I Each volume amnged bysubjectcategg ries; reduces 'digging time' by almost 90% I Thousands of fush, original selections not found in otheranthologies ! Crowning achievement of the late Judge Jacob M. Bnude, a man who was in love with the English tongue i taxes, business, youth, hard worh or whatever is appropriate. Youll findjustthe righttouch ofhumor, to reach their hearts with a serious poinl Human lntercst When you want to make your point, there is nothing like a story. People love stories. Youll find exactly the one you need in the volume titled "Human Interest Storiesl All eipfit volumes come to you in a sturdy slipcase. They're hard co'er, bound in rich, dark blue with €old stamping-a handsome addition to your office or home library. IRITFREE Butyou can't knowjusthow goodthis Speake/s Libnry is until you use iL So why not use it to conshnct your nexttalk-free ofcharge? Send us the coupon below and well send youthe Complete Speakul and Tfustmas tq 3 Library for ten days-without obligation of any kind. Give it a toug;h workoul Consult it on any speaking problem yru can thinkof. Ifyou don't come up with a solution in a hurry, don't keep iL Just send it back You will owe us nothing not even an explanation. But if you decide to keep the Libnry, its price is only $49.95, plus postatle and handling small price indeed for a set of book of its prodi$ous scope and pnctical value. Remember, a lreat speech is built 90% on great material. You'ue got to haue the materiaL -a -' Gomplete Speaker's and Toastmaster's Library'- 1 T ft : Prentice Hall. Book ttistribution Center Routc 59 at Brookhill Drive. W<st Nyack NY 10995 Yesl I need the Complete Speaker's and Toastmaster s T I t1l useitforl0days. lftheLibraryiseverythingyousayitis,youcanbill meforyourspecial of $49 95, pl us postage and handl ing. I f it s not, Ill retum it and owe noth ing. Fair enough Name State I64616 offer I I i I Title Dept.8 I ! I Library. Zip s1092T2(s) successor to Paul Harris Glenn C. Mead. A distin-was attorney of his day and guished R.L-and General officers of Rotary International for 19'87-88 Presidenh CHARLES C. KELLER. Califomia. Pennsvlvania, U.S A.; President-Elect: ROYCE ABBEY, Essdndon, Vic, Australia; Vice-President: ROBERTO H VALENTIN, Villa Caparra, Puerto Rico; Treasurer and director: BRIAN H. KNOWLES, Southport North, Qld., Australia. Directors: SUDARSHAN AGARWAL, Delhi, lndia; MOHAMED BENMEIDOUB, Casablanca, Morocco; BRUCE A COOK, Cincinnati, Ohio U S A; FRANK ffituilv J DEVLYN, Anahuac, Mexico; VELI-R1STO EEROLA, Tampere-Kissanmaa, Finland; LUlS VlCENTE G1AY, Ar iecifes, Argentina; YOSHIRO lTO, Sapporo, Japan; BRYCE W. KENDALL, Salem, Ohio, U.S.A.; EDWARD KNECHT, Cato, New York, U.S.A; DERRICK W LANGFORD, Royal Forest of Dean, England; BASTL C lltARHOFER, Ness City, Kansas, U S A.; M BAHIR ONSY, Cairo, Esypt; IAMES W VANDERBURC, Fullerton, California:'U.S A. General Secretary: PHlLIP H. LINDSEY, Evanston, lllinois, U.S A Published monthly by Rotary Intemational, One Rotary Center, 1550 Sheman Avenue, Evanston, lllinois 60201, USA Telex numbei 4330058, Evanston, !ll Cable: Inteiotary FAX number: (312) 328-8554 Telephone: (312) 866 3000 Subscription rates: $8 00 a year; single .opies 75 cents Subs(ription to REvlsTA Ro TARIA (Spanish edition) $8 For infomation on aimail rates lor both editions, wrjte Circulation Dept When orderinS chanBe of address, enclose old address label; include your postal cod€; also state your Rotary club-without it change cannot be made As the official publication of Rotarv lntemational, this ma8azine canies authoritative notices and articles about Rotarv Intemational Other' wise no responsibilitv is assumed for statements of authors Anv use of fictionalized names that conespond to the names of actual persons is unintentional and is lo be regarded as a coincidence Manuscripts or art submitted to THE ROTARIAN should be accompanied by self-addressed envelopes and retum posta8e No responsibility is assumed for relurn of unsolicited materials THE RoTARtAN is reEistered in the United States Patent Office Contenb @ 1988 by Rolary lnternational All rights reserved Second Class Postage paid at Evanston, Illinois, U S A, and additional mailing offices This is the March 1988 issue, volume 152, number 3 of THF ROTARTAN (ISSN 0035-838X) Publication numbefl USPS 548-810 POSTI\'IASTER; Send address changes to THE ROTAR|AN, One Rotarv Center, 1560 Sheman Avenue, Evanston, Illinois 60201 Editor: Willmon L. White Associate editor: Jo Nugent Managing editor: Charles W. Pratt Assistant editors: Daniel W. Nixon, Cary Silver Art director: Pelayia Limbos Assistant editor/special services: Hilary Richardson Bagnato Secretary to the editor: Doris Karp Administrative assistant: Jacqueline Granat Editorial secretaries: Judy Lee, Teri Marvin, Patricia ferrine Production assistant: Kathleen Templin Regional maBazine coordinator; Avonna Landwehr Circulation manager: Norma Mugica Advertising manager: Philip T. lrwin Advertisingproduction coordinator: Candy lsaac Secretary to the advertising manager: Cynthia Edbrooke This issue is packed with the flavor of Philadelphia. Photographer Marcia Conrad snapped our cover, containing four elements seen from just about everywhere in the city fountains, sculpture, and -flowers, William Penn atop City Hall. Beginning on page 15 is a roundup of sights and experiences to savor in Rotary's 1988 Convention city and the mid-Atlantic region. A metropolis of historic proportions, Phil- ly is also well in tune with the times, as underscored by its robust busiNCSS SUCCCSS. Special thanks go to Tom Muldoon, president of the Philadelphia Convention & Visitors Bureau, and Ed Wisneski, bureau vice-president of communications, for their assis- in preparing this issue. For more information about the citv, tance contact the Philadelphia Convention & Visitors Bureau at 1515 Market St., Suite 2020, Philadelphia, Pennsylvania 79102, U.S.A., Telephone: member of the Philadelphia Rotary Club, Rotarian Mead was president of R.l. in l9l2-73. The book will go on sale at the Philadelphia Convention. Typhoon Sisang left 81,000 people homeless and hundreds dead, and severely damaged property and crops in Bicol and Southern Tagalog provinces of the Philippines (District 382). On behalf of all Rotarians, President Keller has approved a grant of U.S. $10,000 lrom the Disaster Relief Fund of The Rotary Foundation of R.I. to help purchase food, medicine, and clothing for the victims. Contributions from individuals and clubs will be appreciated. Checks should be marked "The Foundation 382 Relief/Sisang," and -District sent to: One Rotary Center, 1550 Sherman Avenue, Evanston, IL 67021, U.S.A. Contributions will be applied to reimburse the Disaster Fund, and anv amount over the - funds already given will be sent directly to help the victims of this All contributions will be eligible for Paul Harris Fellow or <iisaster. Sustaining Member recognition, and will be credited to club and district (21s) 636-3300. plateaus. This is the second time Philadelphia has hosted a Rotary convention, the first being in 1956. In doing research for an upcoming book profiling the past presidents of Ro- In the midst of preparations for the February 1988 seminar of regional magazine editors, we received the sad news of the death of our col- tary International, we were also reminded that the second president of league, Heinz Wolff, longtime editor of Der Rotnrier, the regional lcontinued on page 4l Advertising sales: Chicago: Philip T lrwin, Adv Mgr, THE RoTARIAN, One Rotarv Center, 1560 Sherman Avenue, Evanston, lL 60201; (31 2) 866-3000 New York: Glen F Spaeth, ParQuil Associates Limited, 311 Elm Ave , BoBota, NJ 07603; (201) 343 7766 No. California: Rollin Boynton, H R Boynton Co, Inc,369 Pine St, Suite 216, San Francisco CA 94104; (415) 956-3126 So, Calilornia: Will Cross, The Cross Company, 4391 Sunset Bl!d , Los Angeles, CA 90029; (213) 669 1626 Florida: A John Buckle, Boulevard PublishinB Inc,4201 N E 22nd Ave, Ft Lauderdale, FL 33308; (305) 564 6446 Minnesota: Thomas Rickert, 6710 Carfield Avenue S, Richheld, MN 55423; (612) 869 6907 Texas: Marc Bryant, Marc Bryant Associates, 10440 E Northwest Hwy,Suite30'1, P O Box38439,Dallas,TX75238;(214)349-2756 Canada: Carrett W BrownriBg, Arbor Ridge Mgmt, Inc, 16l Pretoria Ave, Ottawa, Ontario KIS lXl, Canada; (6!3) 235'7137 Korea: leh Nam Song, KIAS LTD, C P O Bor 9109, Seoul, Korea; Iel 779 1538/9;'leler KIASAD K25309 Thailand: Chower Narula, Meho l\4ark Ltd, Suile 22 Silom Condominium, 52 Soi SaladaenB 2, Convent Road, Bangkok I 0500; Tel 236'8329. 233-5892/3; Telex 84620 MACI\4ARK TH "lt's been moaed and seconded that we face realitu." Morch .|988 Vol. .|52 No.3 Page 15 Page 40 PHILADELPHIA DELIGHTS ,THE An invitation to the 1988 Convention city CREAM ALWAYS RISES TO THE TOP' by Burton E. Lipman Separating truth from myth in a modem management fable Page 16 PHILADELPHIA_ WHERE \r I AMERICA BEGINS by Howard Rothman Free-spirited and classy after 300 years Page 22 A MID-ATLANTIC MEDLEY by Randy Mintz Philadelphia is a springboard to beaches, mountains, museums, and much more Page 28 PHILLY'S BUSINESS REVOTUTION by Willnrd Rouse III A financial oowerhouse hums alongin high gear Page 32 A SPORT FOR ALt SEASONS by Ray Didinger Win or lose, playing hard s a proud Philly tradition POTIOPLUS_ PUTLING OUT AtL THE STOPS by Cary Siluer The countdown begins to PolioPlus Victory Day THIS ROTARY WORTD 47 Rotary newsline 48 images of Rotary 50 the clubs in action 52 The Rotary Foundation of Rotary Intemational 54 these Rotarians 55 in memoriam DEPARTMENTS 2 by the way 5 your letters 5 trends 8 executive health 13 manager's memo 57 emporium 66 sale by mail 72 stripped gears Page 35 A PHITADELPHIA ALSO THIS MONTH FESTIVAL OF ARTS 46 The PolioPlus year ty Kitty Bnker rrom Calder to Rodin to he Symphony, this city ras a flair for quality by Charles C. Keller President, R.l. Coaer photo bu Marcia Conrad THE BOTARTAN/MARCH t988 would amend the Constitution and By-Laws of R.L or the Standard Ro- lcontinued from page 2l magazine for West Germany. Heinz was a man of many interests and talents. He received a doctorate of philosophy degree from the University of Gottingen, then began a long career in joumalism. At his retirement he was chief editor of the W est de utsche Ze itung-G ene r al - Anze iger in his hometown of Wuppertal. A member of the Wuppertal Rotary Club since 1950, he served R.I. as district governor in 1977-78, and later as a member of various committees. At his death, he was a member of the R.I. Translation Committee. "Heinz's death," says his colleague and fellow past govemor, Hans-Jrirgen Vogler, "is a severe loss to Rotary in Germany and to the magazine he brought to an extremely high standard." L989 Council deadline: I May 1988 is the deadline for submitting proposed enactments to be considered by the 1989 Council on Legislation, the legislative body of Rotary International. A proposed enactment is any proposal that lnc.redible freeoffer. Send in the coupon, and we1l send a free Bic Metal Point Roller to your inc. Frrr-*,irrrrl Point Roller I Bic ltlletal PO.Box 5069 T lfnionville, CTO6087 I I T I I I T I T I 'E l(9, T t OFFEB EXPIRES 1213188 Coupoo must a@mpany rcquGt and rey not be Eprodu€d Allow 4 -6 weeks lor delivsy Vdd where p.ohiuted, taxed L- q restricted T I I I I I I I T I t I I tary Club Constitution. Legislation may be proposed by in a book (now out of print) entitled "Making New Friends." N.T.'s new book, "fames Wheeler a club, a district conference, the general council or the conference of Rotary International in Great Britain and Ireland, the Council on Legislation itself, and the Board of Directors of R.I. For the proper format to propose legislation, see publication No. 960, How to Propose Legislation, or chapter 13 of the Manual of Procedure. The Council on Legislation will meet in Singapore in January 1989. N. T. Joseph, a past president of the Rotary Club of Cochin, India, is one of Rotary's finest modem historians. "The Story of Rotary in India," published by N. T. in 1972 is the most comprehensive study extant of Rotary in that country. Now N. T. has published another volume which may be of even greater interest to the Rotary world at large. It is a biography of ]ames W. Davidson, the famed Rotary pioneer who took the organization to Australia and New Zealand, the Middle East, and the Orient. N. T. was as intrepid as his subject in his pursuit of information about him; he has been researching fim Davidson's life for many years. In 1,972 he had a chance to interview Jim's widow, Lillian, then 92, and their daughter, Marjorie Abramson, at Marjorie's home near Vancouver, 8.C., Canada. He has kept up a frequent correspondence with Mar;'orie through the years and she shared her father's files with him when he again visited her home in Canada in 1987. N. T. has interviewed others who knew the Davidsons personally, and he has visited the R.I. Central Office in Evanston several times to talk with vour editors and other staff membeis and to studv our files. The book itself is an excellent summary of |im Davidson's life and travels for Rotary. It is illustrated with Jim's own photographs, clippings, and letters, several of them from Paul Harris. It also contains a chapter on Lillian Dow Davidson's article series for this magazine, which chronicled their Rotary adventures. The plates from these articles were saved and later published Davidson/Profile of a Rotarian," published in paperback, (U.S.$10, plus $2 for postage), may be ordered directly from the author. fust write: N. T. foseph, 47/962 Wax Wall Lane, Chittoor Rd., Cochin 682078 India. It's a recommended addition to your Rotary bookshelf. Another excellent way to greet visiting Rotarians was reported to us by Max W. Sellers of the Rotary Club of Miamisburg, Ohio, U.S.A. Max, who is also president of the South Metro Dayton Area Chamber of Commerce, was visiting Chapel Hill, North Car- olina, and needed to make up at a local Rotary club meeting. When he called the Chapel Hill Chamber of Commerce, he was delighted to learn that their information and referral section could tell him exactlv where and when each club in the area meets. Naturally, when Max got home to Dayton, he was quick to list meetings of all R.I. District 667 clubs in his own chamber of commerce information computers. V,tLilfib -Wru WHITE, FoR THE EDIToRS Ihe Obiecl of Rofgry is lo encologe ond foster the ideol of service os o bosis of worlhy enferpdse ord, in porticulor, lo encouroge ond foster: FIRST. The opportunity developrnenf of ocqmintorce fo o on service; SICOND. High efhicol stondords in business ond professions; the recognition of the worthines of oll usetul occupotiors, ond the dignifyirg by eoch Ro forir:n of his occupoiion os on oppofunity to serve society; Il{lRD. The opplicotion of the ideol of service by every Roforion 1o his personol, fusiness, ond cornmunity life; FURIH. The odvoncernent of interstionol urr dentoMing, goodwill, ond peoce througfr o world fellowstrip of tusines ond profesionol men unifed in the ideol of service. have seen the great rock portrayed ble businesses are judged by the fascinating desert in the foreground. H. SWARBRICK, Rotarian -WILLIAM Lutheran pastor Dixon, Illinois, U.S.A. least worthy . . . and sometimes sad- in its natural setting, showing Talking to the hearing-impaired Unfair to Ayers Rock The cover of the December issue is very colorful, attractive, and unique, but I object to it just the same, for it gives a wrong impression of Ayers Rock in Australia. As stated on page 2, Pete Turner's photo art gives an "imaginative view" of the rock, a double view made by combining a right side up and an upside down view. But the result gives the impression that the rock and sky are reflected in a lake; in reality, Ayers Rock sits in a desert with no lakes around for miles and miles. I prefer reality and would like to Many people do not understand how to talk to a hearing impaired person IExecutiae Lifestyle, December]. The answer is to talk slowly and pronounce every syllable of the word. It is useless to talk louder; the person wearing the hear- ing aid can turn up the volume if required. Try it and see how it works. -RALPH Holton, V. ANDERSON, Rotarian Kansas, U.S.A. Better Business Bureaus a fine idea I am impressed by the activities of the Better Business Bureaus [Oc- tober]. Dianne Skeltis Ward is right when she says "Too often responsi- the dled with laws designed to protect against the worst offender." In this region we have only consumer associations, which at times make unfair remarks about businesses/ products, services, and advertisements. The only avenue open to reply is the press-direct .epiies quoted by journalists or special advertisements refuting allegations. Public opinion in most such cases is that companies defending their rights must have a certain degree of unethical practice. This is so in the absence of an independent organisation such as the B.B.B. making impartial statements. As Ms. Ward states, "Rotarians have always been deeply involved as sponsors of new bureaus . . ." I would like to propose to my club that we sponsor a Better Business Bureau in this country. CHANDRASEKARAN, RotaTian -R. Kuala Lumpur, Malaysia lcontinued on page L0l needles or nylon tubes. CAT scans or X-rays, along with manual palpation, are used to locate the tumor. Then, while the patient is under general anesthesia, the needles are surgically inserted and elec- trical currents dispatched from a generator to the tumor. The lowdown on radon As many as eight million homes in the U.S. may harbor unhealthy levels of radon gas, but the public has been slow to awake to the danger. That assessment comes from the Environmental Protection Ageney (EPA), which says the high concentrations of radon have been discovered in parts of Pennsylvania, New York, New Jersey, Florida, Colorado, and several other states. Radon can seep into buildings through cracks in foundations and walls and around drains, sump pumps, and pipes. Corrective action is necessary when indoor levels of the gas exceed four picocuries per litre of air. Recently, a construction worker set off radiation alarms at a Pennsylvania nuclear power plant when he reported to work. Officials checked his home and discovered radon levels 675 times those considered safe. The EPA estimates radon causes 5,000 to 20,004 deaths from lung cancer each year. A homeowner can hire a contractor to determine if the radon level is safe or do the test himself with a charcoal canister or alpha track detector. The testing devices cost S10 to $50 each. Each state in the U.S. has a radiation protection department that can provide more information about the danger of radon. The information includes free booklets by the EPA on "Radon Reduction Methods," "Radon Reduction in New Construction," and "Removal of Radon from Household Water." Heat beats back tumors Doctors at the City of Hope The treatment has been used on more than 100 patients, with a 90 percent response rate in those with breast cancer and a 64 percent response rate in those with cervical cancer. Voting in the boss More U.S. businesses are allowing employees to choose their own supervisors. According to Personnel lournal, firms are adopting the practice, called "participative selection," to improve productivity. General Motors uses participative selection at its Satum facilities in Michigan and Tennessee, in which workers nominate and vote for those they feel are best qualified to lead them. The l,500-employee Saturn operation is developing a new automobile for introduction in 1990. The operation is different from the conventional pyramid management structure, in that workers are organized in business and resource teams. Proponents of participative selection say it puts the best person in the job, because coworkers can collectively identify candidates' strengths and weaknesses. But others argue the practice doesn't necessarily pro- duce supervisors with top qualifications-especially if employees aren't adept at assessing leadership quali ties or base their votes solely on friendship. Properly used, however, participative selection appears an effective tool for deciding who will be the new boss. Home smart home Something goes bump in the night behind your house. The neighbor'sSt. Bemard?The wind?Or. . . ? An elderly widow misses a step on her indoor stairway, falling and fracturing her hip. A fire breaks out in your family room while vou're awav for the weekend. Don't panic. It's "Smart House" to the rescue. That's the name of a new system being developed to give peo- ple more efficient control over their homes. "Microprocessor-chip intelligence is already found in everything from microwave ovens and dishwashers to home-entertainment and securitv systems," says Arvo Lannus of tn-e Electronic Power Research Institute, a trade association of U.S. electric utilities. "The next step is to tie them all together in a network for power, data and control." From a single control center, smart houses will be able to detect smoke or fire, adjust temperatures, open and close doors and windows, tum lights on and off, even bank and shop, along with performing a score of other functions. Moreover, the houses will follow through in emergency situations by relaying calls for help via voice-recognition sensors to police, fue, and other services. More than 40 firms, including AT&T, General Electric, Apple Computer, and Honeywell, are working with the National Association of Home Builders to design, manufacture, and market products for prototype smart houses. In 1989 some 100 demonstration homes will be built and offered for sale in the U.S. and Canada, with as many as 300,000 units projected annually Medical center in Duarte, Califomia, U.S.A., report promising results in shrinking the tumors of some cancer patients. The process is called interstitial hyperthermia, which heats the after 1992. Cost of having a smart house: $1,500 to $2,000 initially for a $100,000 home, with the system paying for itself in reduced energy tumor through long, hollow costs by the mid-1990's. steel You may have read a lot about it. But have you taken the time to analyze what it means to your retirement plans? Te3t your knowledge of this important new law by taking this True or False ouiz. 1. Each of the above statements is TRUE, and if you did not know the answers or want to know more about the orovisions of the new tax law. here's a booklet you should read. Tax reform includes fewer and lower tax brackets. written by leading financial writer Grace W. Weinstein. orovides an overview of the new tax law's general provisions and a detailed discussion of its effect on annuities and other retirement products, life insurance and investments. 2. The rules for becoming vested in a company pension plan have been liberalized under tax refornr. 3. The eligibility for making tax- deductible contributions to an individual retirement account (lRA) has been limited by tax reform. 4. Under tax reform, as in the past, there is no income tax due on the proceeds of a life insurance policy if the policy is held until death. Please send me a free copy of "What Next: A Look at Retirement Planning After Tax Reform" #3IO. (Multiple copies are available upon request for ed u cati ona I progra m m i n g. ) Name Organization Address City State Zip Mailto: American Council of Life Insurance Community and Consumer Relations 1-001 Pennsylvania Avenue, N.W. Washington, D.C. 20004-2599 ^Yi#"ii:i+","" A l9-hole victory BY J. D. HEISNER "Alcoholic?" my old friend and vice to the disease concept," I continued, "but deep down they don't really believe it. They're like you-they think it's a lack of will- out of a job, as I did once, and peo- power or some sort of moral weakness. They may not even realize they feel that way, but they do. And like you, they're all wet." He hit his second shot into a tree. "Tell me something," I said after knocking my ball to within a few feet of the cup, "when was the last time you spent an entire evening just sipping pop or milk shakes?" He looked at me like I was crazy. they'd accept me nevertheless. Yet, the minute I said I was an alcoholic, it was as though I'd revealed I was a ple would cluck their tonguesmaybe say I drank too much or, at the most, that I had a problem. But child molester or had some horrible, contagious disease. I scared some people, too, because in looking at me they were seeing-" "Nuts!" And so saying, he missed a three-foot putt. We prepared to tee off on the 10th hole, having made the turn with me golfing partner, Sam, said as he took a beer from the ice chest. "You're no alcoholic, fohn. You drank too much occasionally, but you're no al- coholic." He held the beer in my direction and shrugged as I shook my head. Then he popped the top and set the can on the fender of the golf cart. "Usual bet?" he asked, after driving his ball 250 yards down the middle of the fairway. "Usual bet," I replied, belting mine about 200 yards, an excellent drive for me. I hadn't seen Sam in some time. Alcohol and I had parted company/ after a love/hate relationship spanning a quarter of a century. Golf and I also separated, temporarily, because the game had been the set- ting for a lot of my drinking. Eventually, however, I felt secure enough to tackle the links again. The little wagers between Sam and me had been standard for years, so I was fully prepared to hand him a few bucks at the end of the game, something I'd done at least 75 per- cent of the time. But that was okay-it was nice to be on the course again, even after I found myself down four holes after four holes. Sam popped his third beer on the fifth green, and broached the subject that had been bugging him the last hour or so. "You say it's a disease and you have it. Well,I don't buy that idea. It's just a matter of willpower." "Unfortunately, you're not alone in that opinion," I said, tapping in to finally halve a hole. "Fortunately, however, you're wrong." Achilles might have handled that ploy, but not Sam. He never liked being told he was wrong, and slapped his tee shot on the sixth into the rough. We rode down the fairway. "A great many people give lip ser- "Right," I said. "And neither have was drinking, there was no way on earth I could have just one or two or three drinks. I had to keep drinking. No amount of willpower could change that. The so-called normal drinker doesn't want, let alone crave, more than one or two. Willpower doesn't come into play at all." Sam conceded the hole and went to the next tee. "I still don't buy it," he said. "I know you don't, but that doesn't make you right." He shanked his tee shot on the par three hole. Then he opened another beer, as we teed off on the eighth. "At least you're honest about your disbelief," I said. "Most people aren't, even with themselves. We have a disease, a devastating one, and it ought to be treated as such. But tell people you're going through treatment for alcoholism, and watch them cringe. I could get wiped out with booze, as I did many times, even drink myself I. But when I still down by one hole. "What we have to do," I continued, "is educate the public-drinkers and nondrinkers alike-that we really do have a disease. It's an illness that can be treated and put in remission, that-" "We? What's with this are stufP" "Oops. Sorry, compadre." Sam pumped one down the middle about a mile and a half, went back to the cart, and reached into the ice chest, leaving me on the tee vowing never to apologize to him again. I still had hope, however, because I recalled our games used to deteriorate in direct proportion to emptying the ice chest. He clobbered me on the 10th. Feeling better now, he said, as we waited on the l.1th tee, "All right, you say it can be treated. But I thought it was incurable." "That's right. I'll never be cured. But I can handle it, just like the diabetic who handles his disease. He takes his daily shot of insulin and lcontinued on page 1.11 h hearing for lf you hear, but don't al D Miracle-Ear can help many people overcome problems like hearing only parts of words . . . straining to hear, . . asking others to repeat . . . or becoming confused when spoken to. These are classic symptoms of nerve deafness. lf you' been told a hearing aid Miracle-Ear." Miracle-Ear canal aid is a comfortable 'bustom-fit" hearing instrument designed to help nerve deafness. Notice how small it is compared to other hearing aids you may have seen; it is so small, almost unnoticeable. Find out if Mi cle-Ear" is Of course, not everyone can be helped with a hearing aid, but many can. To learn more about Miracle-Ear, complete the postage-paid card and mail today. Or call our toll-free number 1-800-245-HEAR. eople listen to life . . . again.'" @1988, Dahlberg, Inc., Miracle-Ear is a registered trademark The Miracl+.Ear symbol is a trademark of Dahlberg, Inc 7731 Country Club Drive, Golden Valley, MN 55427 of Dahlberg, Inc lcontinued from page 5) The common sense of thank you Rotarian Dan Boyle's article, The 1.00 Club, [Septernber] is a Iesson in basic, down-to-earth human nature for managers like me, who tend to concentrate on incentive schemes, suggestion systems, quality circles, When Tokyo was busy with the Expo in 1.970,I stayed across the city from a Rotary meeting in another hotel. My desk clerk gave me two cardboard match packets, one from each hotel. The taxi drivers got me there and back. W. STUTCHBUR\, Rotarian -E.Barrhead, Ab., Canada agement "techniques" as a panacea Knee conditioning: an added tip believe that the principle of the 100 Club can be relevant anywhere on this planet, given that basic human nature is the same everywhere. As one who bicycles many miles per year, I believe I have a worthwhile addition to The Knack of Knee Conditioning lExecutiae Health, and other state-of-the-art manfor improving productivity. I firmly R. PATTABIRAMAN, Rotarian -T.Machine manufacturer Ambattur, lndia August 19871. As the author points out, the fit of a bike is of utmost importance for ease of riding and the most benefit from the exercise and pleasure to be found in this popular pastime. Many cyclists ride in the gear that gives them a very slow revolution of the chain wheel (where the pedals are)-this d,oes look nice to a bystander and makes the biker feel very accomplished. However, there is another aspect to this attitude that can be harmful to the knees, by introducing undue strain on the joints. If the biker rides in the gear that will produce 50 to 80 rpm of the chain wheel, regardless of his size, this eventually painful strain can be avoided. H. COX, Rotarian -TED T itusaill e, P ennsula ania, U.S.A. International makeups My compliments on the reminder of the "U.S.-CanadaDays," 2 and 3 July, between Canada Day and the Fourth lBy The Way, Julyl. Rotary club makeups are not onfy a must, but a challenge and source of great satisfaction to traveling Rotarians the world over. letters, EDITORS' NOTE: We welcome your -Editor, which should be sent to: The THE ROTARIAN, One Rotary Center, 1550 Sherman Avenue, Evanston; Illinois 50201, U.S.A. 'lelex Interotarv. 433OU5U. Lable: Cable: lnterotarv, Telex number: 4330058. FAX number: (312) 328-3554. Please include occuDation, your name, address, occupation, vour name/ -i"i!"r'' Rotary club irili"il;,';; #; ;;#;'. a'"*ri.," space right to editt letters for soace We reserve the rig "and clarity. Design that mal<es settse' a Strano syrstems design, you buy more buildingfor your money and yo.r abo {et dre ben6fis ofi . Faster Construction With . Cost Predictability . Single-source Quality Control . Energy Efficiency . Economical Maintenance And alk about beauty! You can vice. 1-800-722-7072. Send my copy of "Cost-Saving Steps to Better Building" to, I I I Bt lLDtlrcs rv*Kgw*& t&*$ TITLE: I COMPAM: I I ADDRESS: $IATE: CIfi: ZlPt | PHONE: Stran Buildings, l5l) Redding Drive, IaGrange, GA)0240 - Executivehealth... continued from page 8 survives. I take my daily shot of nonalcohol and survive. And we do so, usually, quite normally. To put it another way: I can't live with alcohol, but I can live quite well with Sam deposited an empty in the chest and pulled out a full one, just as I sank a long curling putt to take Mernbers savel0%on the l1th hole. He found a trap off the next tee, left the ball there on his second shot, and picked up. We were even. The crazy game was becoming pleasurable. He mumbled as he hit his next tee shot and saw it fall 10 yards short of mine, then opened another beer as we rolled down the fairway. He was about to say something, but shrugged instead, got out of the cart, and topped his second shot. When he missed a putt, the hole was mine. A few holes later, I took the game. Always the good sport, Sam leaned back in the cart and said, "Oh, well, can't play golf, might as well drink." He reached for the ice chest, but it contained only empties. "Never knew these things to shrink bef.ore," he said, grinning as he replaced the lid. We went into the bar to settle up, a most enjoyable moment. "You know, pal," he said after ordering his usual after-game martini, "I still don't go along with all that stuff. Hell, I drink as much as you did." "Right," I replied, sipping my coffee. "Well, what do you know; that's the first time you've agreed with me all day. And don't think I don't know what you were doing out there, psyching me and all that." "Yeah," I said. "That's another problem we have. We make practicing alco-other drinkers-nervous. " "I didn't mean that. I meant all the 'you're wrong/ junk you were throwing at me." "I only wish I'd thought of that years ago," I said, laughing. "But if you want to try to get your money back next week, I'll give you a shot." "I'll call you," Sam said, finishing his martini and ordering another. .1. D. Heisner, a former Spring and fall, only : Cunard offers cruises to the choicest warmweather ports of call in your choice of sailing luxurysuperliner or classic. Roam the Caribbean or the Panama Canal at special savings of l0 percent for members! Thansformed into Tomorrow's Superliner Today@ at the cost of $130 million, Queen Elizabeth 2 is a l3-story City at Sea. Sagaford and Vistafiord offer the " ":' classic cruise experience atits best-white-glove service and unhurried, single-sitting dining, for example. Sail Cunard for l0 to 15 days from New York or Fort Lauderdale and enjoy member's savings of money-saving, air-inclusive packages. In New York, call collect: (516) 466-0335. QE2 registered in Great Britain; Sagaflord and Vistalord registered in the Bahamas. @ oUNAFD lsoe Sailings wltlr space speclally resened for you. THE CARIBBEAN QE2 Oct.20: ll Nov. l0 days, ll: THE PANAMA CANAL days,5 ports 5 ports SAGA"FJORD Apr.23: 15 days, VTSTAFJORD Dec. l0: 12 days, 8 ports l0 ports Apr. 15: 14 days,5 ports Apr.9: Nov. 14 days, 7 26: ports 14 days, 8 ports Mr. Les Kertes, Hartford Holidays, Box 462, 277 Northem Boulevard, Great Neck, NY 11022. Rush me details on the special lO-percent savings for members on these Cunard Luxury@ cruises. APT NO AREA CODE, DAYTIME PHONE neTuspaper and magazine editor and columnist, liaes inWebster, New York, t-l.S.A. l0 percent. Phone Les Kertes toll-free at 800-645-2120 and ask about {W*HARTFORD HOLIDAYS 2- l\ Historicmeetirrgs takeplaceinPffielphia. In1787,55 delegates gathered in Philadelphia to forge the document that shaped our nation. And ever since, groups have been making their own history in Philadelphi". Philadelphia's location makes it the most accessible city on the East Coastcutting travel time and costs. Add to that modern conference facilities, a restaurant renaissance, worid-class museums, championship sports and an exciting calendar of spectacular events. For more information call (715) 636-3300 or write the Philadelphia Conventiron & Visitors Bureau, Meetings & Conventions Division, 1515 Market Sffeet, Suite TJ\J,Philadelphia, PA I9l0Z. And make a little historv of vour own in Philadelphia. D.E.LP.H.IA convinced that a well-constructed job description simplifies performance appraisals, prevents supervi- The Swiss Watch sors from making judgments based on inadequate measurements, and even helps orient new workers. Here's his formula for a good job description: o Description of proposed duties and responsibilities, organizing activities according to importance and Effective hiring techniques BY IEFFREY P. DAVIDSON lob descriptions Tom Hanlon was recently promoted to supervisor in the sales office of a durable goods manufacturing company. Tom had been at the position less than two weeks when he received a memo asking his help in developing a job description for a new staff position that had just been created. Although Tom knew the operations of the depart- ment inside and out, he had never actually written a job description and was reluctant to admit it. Could this happen to you? Defining a job prior to recruiting clarifies the type of person wanted and assists in preparing advertising copy to attract qualified candidates. The job description should include the specific duties and working conditions the employee will encounter. It should clearly identify the necessary qualificaiionr ar,i skills, education, and experience. It is also advisable to include desired personal characteristics: promptness, physical strength, desire for increased responsibilities. The job description should be approved by the personnel office and/or your supervisor. Although the job description should leave no doubt in an applicant's mind about the qualifications for the job, it is important to remain flexible about job specifications. Remember, the "ideal" employee exists only in one's mind. By being too demanding, you may end up paying a higher salary or waiting longer for the position to be filled. Larry G. McDougle, an author and professor at Indiana University, U.S.A., says that many organiza- tions operate with inadequate job Cescriptions or none at all, but he is trequency. o List of skills and special knowledge necessary. o Outline of working conditions, especially any that are out of the or- dinary. o Description of the type of supervision that the position requires and who gives it, and to what extent there is supervision of others. o Qualifications: education and work experience. o Full- or part-time; permanent or temporary position. o Salary grades and allowances. o Nature of contact with other groups, such as the general public, other departments within the organization, or government officials. o Type of personal judgment, initiative, or resourcefulness required. The application blank Your organization undoubtedly of job-application blank. This form is one of many uses some type tools the middle manager uses in evaluating job candidates. It should request the following information: o Identification: name, address, tele- phone number, social security number. o Physical characteristics: height, weight, health, physical limitations. o Education, including specialized training courses or seminars. o Experience through at least the last three or four employers. It's classic in design. Sim- ple. Elegant. For all Rotarians. (Special ladies size available.) Each timepiece is Swiss crafted. Water resistant. Gold finished. Electronic quartz movement. Oneyear warranty. Order now for you and your spouse. The 9165 price includes shipping and handling. Project of the Dearborn Michigan Rotary Club Foundation. Detach and mail the coupon now with your full payment (check or money order) payable to: o References: at least three. o Other interests, associations, clubs, community involvement. In determining the information to be collected on an application blank, The Dearborn Michigan ^. Rotary Club Foundationlvlen P.O. Box 2347 bl-r.tJi"lniiaarza ,s ,,, watcnes [:dies'Walches it is necessary to reach a middle ground between the data needed and desired and how much can be obtained effectively on a two-tothree-page form. The application blank should not be used as the sole basis for hiring decisions. Its main usefulness is to City Saaae/Zip No. of Watches x 1165@ ea, = amount enclosed $ provide information for checking references and to facilitate the inter- many cases a good temporary employee will become a good full-time vlew. employee. Talent sources In addition to newspaper advertisements, other sources can help identify qualified personnel: o Recommendations of present employees. o State and local job banks. o Professional and trade associations. o College placement offices. o Employment agencies. o Previous employees. o Customers and suppliers. o Employees of competitors. R6sum6 exchanges with other departments and noncompeting organizations should not be overlooked. You might also contact: o Vocational clinics. o Trade and technical schools. o Handicapped workers' associations. When seeking qualified part-time help in the U.S.A., you might also consider the following: o American Association of Retired Persons, Washington, D.C. o Association of Part-time Profes- sionals, Washington, D.C. o Summer internships for students through local colleges and universi- A "blind box" in the classified section of the newspaper is one way to obtain r6sum6s without publicizing the name of your company. It is particularly advantageous to "blind box" advertisements use when you suspect that an employee in a crucial position may be leaving. The advertisement can be coded to identify the publication it appeared in, or the date of the publication. For example, "Box 606T5Pr" might signify that applicants are responding to an advertisement placed in the Times on the fifth day of the month, for the production department. At least twice a year, you should evaluate the relative merits of the various sources of personnel recruitment. Your measurement table can compare turnover, grievances, and disciplinary action. Such comparisons and tabulations can give valuable information which might otherwise be difficult to assess objectively. Hiring the right people to begin with is one of the most important factors in the long-term success of any organization. There is no substitute for good employees, and having the-right people on board enables the supervisor to devote more time to other matters. ties. o Student work-study programs through local high schools. o Temporary employment agencies, which may prove to be far less expensioe than adding permanent employees. Temporary manpower services can offer a large number of workers on very short notice, at modest fees. In "I'm U.S,A.) lo'oking for a yes man who can say 'no' without sounding negatiae." he party's over," some might say. "We the People," celebrating the 200th anniversary of the U.S. Constitution, has come and gone, and along with it a record eight million tourists. A rousing party it was and, though the euphoric fanfare and din of fireworks have subsided, Philly continues to boom. Once the U.S. capital, it is now a center of venture capital-boldly giving a boost in troubled times to technology-based businesses in health-care, com- puter, environmental, and other fields. A resurgent skyline marches gracefully toward the 21st century, mixing modern structures like One Liberty Place with newly renovated landmarks. The anniversary renaissance was more than a facelift-the very pulse of the city now beats stronger, as ubiquitous jackhammers, construction crews, and scaffolding attest. Philly seems to have a sixth sense about what to build from scratch, what to tear down, what to leave alone. The result: reasonably priced commercial real estate and top-flight restaurants, hotels, and cultural attractions. In short, Philadelphia has become a business and travel plum. Philadelphians like it here, too. Their roots run as deep as they do wide, united by a knuckle-down-andmake-it, independent bent. Some have come here from nearby New York City, drawn by the less frenzied pace and lower cost of living. Others have migrated from nearly every country in the world. Still others are descended from generations dating back to l Zth-century colonial days. Over the years, Philly has flexed its muscles-with finesse-in finance, the arts, sports. It has also weathered the withering wit of comedian and native son W.C. Fields. When Fields was asked what epitaph he would like on his tombstone, he responded, "On the whole, I'd rather be in Philadelphia." Most philadelphians take the rejoinder at face value. Visitors find Philadelphia an intriguing microcosm of historic and modern America-and an excellent jrmping-off point to everything from New York's Broadway plays and the capital attractions of Washington, D.C., to Atlantic City, New Jersey's white-sand beaches, and the pastoral backcountry of the Pennsylvania Dutch. In the next two-dozen pages, you'll get a preview of the diverse delights Philadelphia and the mid-Atlantic region hold in store. But come and experience thern yourself. There's no better time than 22-25 May at tirre 1988 R.I. Convention . . . Find out firsthand just how fascinating Philadelphia can be. S W. NIXON, FOR THE EDITORS -DANIEL THE ROTARIAN/MAFCH 1988 A by Howard Rothman ong-established yet thoroughly modern, Philadelphia has its municipal feet firmly planted in two eras. One, historic, comes alive through the many preserved and restored artifacts that were central to the birth of the United States. The other, contemporary, buzzes with the excitement of cutting-edge culture and entertainment. Philadelphia, fifth-largest city in the U.S. and one of its most intriguing, has successfully entered the present without losing sight of the past. And, despite its vast geographical size and abundance of far-flung, distinct neighborhoods, the city has also retained a personal feeling that encourages leisurely examination of its many historic and contemPorary treasures. This quali- ty-enhanced by a centuries-old commitment to ethnic diversity and freedom of choice-has made Philadelphia a lively and pleasurable haunt for its 1.65 million residents, as well as the more than 4.5 million tourists who visit each year. The widely celebrated Bicentennial of the U.S. Constitution in 1.987 focused deserved and prolonged attention on Philadelphia's position as the nation's birthplace. But its true charm and appeal actually extend well beyond this narrow spotlight. For, while Philadelphia contains some of the country's most significant historic attractions, it also offers a vast array of dining, nightlife, art, entertainment, shopping, and recreation that are among the finest anywhere. The best of Philadelphia's attractions are located within a few miles of the statue of city founder William Penn, who still "watches" over his changing legacy from high atop City Hall. Philadelphia's well-publicized restaurant renaissance, for example, has led to the opening of some 400 eateries during the past decade, mostly in or near the main downtown area known as Center City-bringing wide recognition as a 1980's capital of culinary delights. Nightlife, too, has blossomed in recent years, with everything from jazz clubs to piano bars entertaining guests well into the night. Art and entertainment, of course, have long been associated with Philadelphia, but these areas of strength Philadelphians ftlI Beniamin Franklin Parkway during a summer weekeid festiital. At the end of the parkway is City Hall, crowned by a statue of William Penn. with age (see pages 36-39).In fact, the outstanding Philadelphia Museum of Art and worldfamous Philadelphia Orchestra are only a small part of the total story-more than 50 interesting museums and diverse performances of music, dance, and theater all seem to improve help to complete the city's modern cornucopia of arts. Additionally, top-quality stores and trendy boutiques give fashion-conscious shoppers a pleasant diversion. And recreational amenities ranging from the Schuylkill ALL PHOTOS COURTESY THE PHILADELPHIA CONVENTION & VISITORS BUREAU River to 3,400-hectare (8,500-acre) Fairmount park all lie close to the center of town. But no matter how attractive one finds the city,s many restaurants, museums, stores, and parks, it remains the historic sites from U.S. history-the Liberty Bell, Independence Hall, Betsy Ross's House-that truly make Philadelphia something special. Named for the Greek word meaning "brotherly love," Philadelphia was founded by William penn in 1682 after England's King Charles II offered him the land in repayment for a $50,000 debt. Penn, a euaker and vocal critic of the English establishment, happily accepted the deal and designed his "greene countrie towne" as a bastion of religious and political freedom. He situated the new city on a strip between the Schuylkill and Delaware rivers, and ordered it laid out in an easy-to-understand manner. The resultant grid of streets, interspersed with four public squares and a central square (now City Hall), is still perfect for residents and visitors alike. By the last half of the 18th century, penn's meticulous planning had created the largest city in the colonies-one that rose to even greater heights as a thriving freshwater port, which today remains the world's busiest. Owing to its early prominence and convenient location, Philadelphia was also the natural choice for rebellious delegates who convened the First Continental Congress in Carpenter's Hall in 7774, and who quickly changed the course of the nation and the world. Scullinc the Schuvlkill, a faaorite Behindi to the lefti is the Philadelp me. set, page 1,9: Botithouse Row, bs. hom'e In- Over the next several years, historical events of tremendous magnitude became almost routine within a few square blocks of Penn's original settlement. The first draft of the Declaration of Independence was written at Graff House. The Constitution was debated and adopted in the old Foundation State House (later renamed Independence Hall). The new nation's first Congress met for a decade, and approved the Bill of Rights in the former County Courthouse. The country's first president, first flag, and first symbol of freedom-the Liberty Bell-all could be found in close proximity. During this heady time, some of the greatest figures ever to grace the national scene also walked the streets of Philadelphia. Benjamin Franklin, Thomas fefferson, George Washington, Thomas Paine, Paul Revere, Patrick Henry, fames Madison, Iohn Adams, and even Benedict Amold were all known to hoist a few ales together in City Tavem while they argued politics late into the night. smaller, highly distinct neighborhoods also blossomed into a source of civic identity. More than 100 of these close-knit enclaves still exist today, and residents continue to hold lifelong ties with sections like Fishtown, Germantown, Frankford, and Mount Airy. population surge in the late 1800's restored Philadelphia to its earlier position among the nation's largest cities, and the influx of newcomers once again began to alter its commercial and business thrust. Manufacturing and port activity remained important, but the city also developed a leadership role in areas such as insurance, banking, medicine, and education. Today, many of Philadelphia's 124 hospitals and 88 degree-granting institutions are among the finest of their kind in the country, and the city's financial-services industry is a major source of local employment. With this change in direction, Philadelphia also underwent a reappraisal in the national eye. The city continued to make news through personalities as it had in years past-Grace Kelly, W. C. Fields, Pearl Bailey, Frankie Avalon, Eddie Fisher, foey Bishop, Sylvester Stallone, and Bill Cosby are just a few of the many natives who have risen to widespread prominence. In the mid-1970's a sweeping revitalization of many areas within the city coincided with the U.S. Bicenten- But, alas, Philadelphia was not destined to stay atop the national political picture for very long. In 1800 the federal government relocated to Washington, D.C., and Philadelphia started to evolve in new directions. It grew, but not as quickly as other cities along the Eastern seaboard. It retained its massive port activities, but shifted its commercial emphasis to manufacturing and other pursuits. One constant, however, was Philadelphia's unwavering emphasis on individual freedom and ethnic diversity. While the city grew into five main sections-north, northeast, south, west, and Center City-its network of nial celebration and showed the world just how beautiful and significant America's first capital continued to be. The centerpiece of Philadelphia's transformation has been the historical district, extending from the Delaware River west to about Sixth Street. The area is crisscrossed by quaint cobblestone streets and magnificently restored red-brick Georgian buildings. Most of the best-known sites are within the l7-hectarc (42acre) Independence National Historical Park, often called America's most historic square mile. Like the rest of Center City, it is best explored on foot. A few of the "must sees" in this area include the 256year-old Independence Hall, the Liberty Bell (which hung in Independence Hall ftom 1732 until it was moved in 1976 to the new Independence Mall), and Franklin Court (once the site of Benjamin Franklin's home and now an innovative underground museum dedicated to his memory). Directly to the north is the neighborhood of Old City, where William Penn's earliest followers first settled. Within its boundaries lie Christ Church, which counted Franklin and Washington among prominent original THE ROTARIAN/MARCH 1988 members; Elfreth's Alley, the oldest continually occupied residential street in the U.S. (since 1701); and the Betsy Ross House, a former upholstery shop where America's first flag reportedly was made. Other interesting neighborhoods within walking distance include Society Hill, the home of wealthy early settlers and a fashionable residence to this day; and South Street, an adjacent section following its namesake from Front Street to about Eighth Street and a long-time home to the colorful and off-beat. Not all of Philadelphia's appeal can be linked to the nation's founding, of course, and even within the historic neighborhoods many additional diversions can be found. In Old City, for example, a former home of Edgar Allan Poe has been preserved and opened to the public. In Society Hill, the Perelman Antique Toy Museum entertains visitors with three packed floors of early American tin and cast-iron playthings. And at Penn's Landing, a refurbished riverfront site along the Delaware River from about Market to South, historic ships have been transformed into a floating restaurant and museums. Most of Philadelphia's museums, however, are located on the other side of downtown in a tightly clustered area along Benjamin Franklin Parkway-a fountainand tree-lined street that stretches from City Hall to the massive Art Museum steps made famous by the movie "Rocky." Some of the most interesting attractions are the Academy of Natural Sciences, the Franklin Institute Science Museum and Planetarium, and the RodinMuseum. Each is widely acclaimed in its own right' fust beyond the Art Museum is beautiful Fairmount Park, the world's largest landscaped city park and home to more jogging trails, historic mansions, golf courses, and boating sites than most visitors ever have time to discover. It is also the location of the Philadelphia Zoological Gardens, which opened in 1874 as the nation's first zoo and now boasts some 1,600 animals and more than 500 species of native and exotic plants. isitors to Philadelphia, however, can exPect to find even more within its borders. Culinary excellence, for example, has long held an esteemed place in the hearts and minds of residents. The variety is great and prices are generally lower than for comparable meals in other large East Coast cities. Ask a Philadelphian where to eat and you are likely to receive two distinctly different kinds of answers. One will center on the city's well-known Penchant for such fare as cheese-steak sandwiches, soft pretzels with mustard, and pizza. The other will focus on the city's exciting "new cuisine," an innovative combination of American, French, and Oriental styles' Either way, take the Philadelphian's recommendation and you will rarely go wrong. For starters, many visitors opt for the food that originally made Philadelphia famous. The 24-hour walk-up line at Pat's King of Steaks in South Philly A Victorian trolley passes "The Cowboy," b! Frederick Remington, on its ioriy through Fairmount Park. A iazz combo "cooks" at the ]ambalaya lam. yields the city's most heralded cheese steaks, while the fish cakes at Levi's have made this place a local institution since 1895. Chinatown, bordered by Eighth, Eleventh, Arch, and Vine streets, bustles into early morning with a wide array of choices. And the possibilities for great Italian fare are equally numerous. More traditional food is also easy to find. Old Original Bookbinder's is a colorful dining spot considered by many to serve the finest seafood in Philadelphia, and Morton's is a classic steakhouse with other dishes to match. fspr; "new California cuisine" of A'Propos, the typically Philadelphia atmosphere of Frog, the northern Italian *e{1i' cuisine of Dilullo Centro, and Sunday brunches at Ecco. For those with hefty appetites and a wallet to match, Le Bec-Fin is one of the nation's most highly regarded French restaurants. After dinner, Philadelphia's downtown nightlife takes over. A visitor can dance until 2 A.M. at The Bar in Some celebrations come in cycles-this ration of the citizenry's European roots. the Hershey Hotel, listen to a the 41-story view from the To in the First Pennsylvania Bank Cafe Borgia, or check out the young comedians at the Comedy Works. In other words, Philadelphia makes it easy to have a good time. Throughout all the walking, eating, sightseeing, and historic reminiscence, Philadelphia is a modern city that has managed to stay both for and about people. Indeed, the City of Brotherly Love has aged with grace one q clmtnemo- and Many visitors prefer to sample the new-style restaurants that have generated so much publicity in recent years. Popular choices near Center City include the Famous as the original capital of the United States, Philadelphia also claims a variety of other firsts, including the following: 1.. Presbyterian Ministers Fund became the nation,s first insurance company in 1717 and continues in business today. 2, American Magazine and the shortlived pennsylaania in 1744 and 1783, respectively. 3. Pennsylvania Hospital, chartered in 1757, became the nation's first and is still operating. 4. Mustard originated in Philadelphia in 1758. 5. Jeans, blue and otherwise, were first sold commer- cially by Philadelphian Samuel Wetherill, fu., in 1782. 6. Ben Franklin invented and wore the first pair of in 7784. 7. John Fitch ran the first U.S. steamboat line, 11. The First Bank of the United States is just that, doing business since 1797. 12. The Pennsylvania Academy of the Fine Arts, founded in 1805 by Revolutionary-era portraitist Charles Willson Peale and others, is the oldest art museum and art school in the U.S. 13. The Market Street Bridge, built in 1805 and crossing the Schuylkill, was the first to span a U.S. river. 14. The Academy of Natural Sciences was formed in 1812, the first institution of its kind in the U.S. Three million worldr,r'ide specimens of insects, two million of fish, 1.25 million of plants, and 21,000 of mammals are just part of the museum's collection. 15. The wallet and briefcase were introduced in the U.S. in 1850 by German immigrant and leathermaker Carl Rumpp. 16. The Philadelphia Zoo, oldest in the nation, in I874. 17. The Salvation Army was born in philadelphia in bifocals opened its gates between Philadelphia and Burlington, New Jersey, in 7786 and '87-two decades before Robert Fulton was credited with inventing the vessel. 8. The first U.S. convention, the Constitutional Convention, was held here in 1787. 1879. 9. John Bill Ricketts gave the U.S. its first circus his name and featuring acrobatics, tumbling -bearing acts, and expert horsemanship-in 7793. It was a smash hit, drawing President George Washington and other celebrities of the trme 10. The Federal Society of Journeymen Cordwainers (shoemakers)-the nation's first labor ulien-u7qs ganized in 7794. S c A Philadelphia natiue, free-Iance writer Howard Rothman nor/J res[des in Denair, Colorado. A flock of Philly firsts Posf newspaper were the first of their kind, appearing style. q1- 18. The electric car was invented by philadelphians Henry Morris and Pedro Salom in 1894. 19. Philadelphia ushered in the computer age with ENIAC (Electronic Numerical Integrator and Calcula- tor)-the first digital computer-developed by the University of Pennsylvania in 1945. No desktop model, ENIAC weighed 27 metric tons (30 American tons) and occupied 140 square metres (1,500 square feet). 20. The first U.S. manned space vehicles that orbited the earth in the I950's and subsequently on the moon were designed and constructed by General Electric s Company of Philadelphia. THE ROTARIAN/MARCH 1988 21 Philadelphia is the gateway to a region teemin tith traaelers' delights. by Randy Mintz hiladelphia, birthplace of the nation, is also a convenient springboard to a host of other attractions. Washington, D.C., the nation's capital, lies 217 kilometres (135 miles) southwest of its colonial counterpart. Travel less than 160 kilometres (100 miles) northeast, and New york's dazzling skyline comes into view. Points in between offer itter of Atlantic City's Pennsylvania Dutch; inns in Bucks Coun- Amtrak schedules up to two trains an hour from Philadelphia to Washington, D.C., Baltimore, and New York. Most other places in the region are also accessible by public transportation. or even most rough itinera about half of usually the o Because way to tour it ttery Park, catc erty. Near the baigains-the Staten Island Ferry. For 25 cents round-trip the Ferry offers excellent views of Lower Manhattan, the Statue of Liberty, and Ellis Island; the latter was the first stop for most immigrants from 1892 to 1954. Crowning the financial district are the twin towers of Left: Manhattan, in New York CitV, home of Broadwaa plays, galleries, top night spots, and-other attritctions. LARGE PHOTO COURTESY NEW YORK CONVENTION & VISITORS BUREAU INSET COURTESY WASHINGTON CONVENTION AND VISITORS ASSOCIATION Just a few blocks off Wall Street is the South Street Seaport. The Seaport offers historic ships, paddleboats, and a model-boat museum, in addition to shops and restaurants. Lower Manhattan is also a smorgasbord of ethnic neighborhoods and traditions. Remember, the shops of the Lower East Side, fitted with bargain-basement shopping and vendors, are closed Saturdays for the Jewish Sabbath. Downtown also offers the nation's second-largest, area's upscale boutiques, restaurants, galleries, and flavor. nightspols -the still have a somewhat bohemianVillage, same can be said of Greenwhich Much which remains the city's premier place for jazz. Follow the Empire State Building to Midtown, which includes the original Macy's, Madison Square Garden, Also, be sure to window-shoP your way uptown to many of New York's top department and jewelry The National Aquarium at Baltimore, Maryland's lnner Harbor, also backdrop to a highly popular sailing spot. stores, as well as St. Patrick's Cathedral and Rockefeller Center. Madison Avenue sports many galleries and chic boutiques. Nearby, on 57th Street, are more galleries and such institutions as the Russian Tea Room and Carnegie Hall. Arts complex, as well as many neighborhood shops and restaurants. Step into Harlem, and you'll witness a renaissance underway. Various tours take visitors to such renovated Iandmarks as the Apollo Theater, the Studio Museum, Sugar Hill's impressive brownstones, the Striver's Row Horse-drawn carriages surround the Plaza Hotel, which has as its backyard the entrance to Central Park. The contrast between the park's 340 hectares (840 historic district, always busy 125th Street, and the and ever theatrical Bloomingdale's department store' Only in New York could this area be considered quiet, but compared to the rest of Manhattan it does maintain and bicyclists along the way. ome of the city's rnost prime and prestigious real estate overlooks Central Park. A walk along its borders offers a stunning architectural tour, as well as a view of city living at its best. The Park is also a convenient place to relax after touring New York's illustrious museums. What foresight to have placed most of them within a few blocks of this urban oasis. On 53rd Street stand the American Craft Museum, the Museum of Broadcasting, and the recently refurbished Museum of Modern Art' En route uptown is the Frick Collection, the Whitney, the Museum of Natural History, Hayden Planetarium, the Met- TOP PHOTO COURTESY VIRGINIA DIVISION OF TOURISM a less frantic pace. Philadelphia is geographically and "emotionally" between New York and Washington, D'C. What seems to have captured a bit of each region's good points as well. Once considered a "cultural wasteland," the nation's capital has seen tremendous growth in theater and other performing arts in the past two decades. The Kennedy Center offers both national productions and more experimental fare. The Arena Stage is a community theater with an international reputation. Big Broadway musicals can be seen at the National Theatre, and it / BOTTOI.l! PHOTO COURTISY BALTIMORE CONVENTION EUREAU smaller-scale works at historic Ford's Theatre. Halfprice, day-of-performance tickets can be purchased downtown at the TICKETplace booth on F Stieet. modeled the city. At no time is Washington more beautiful than in the spring. Its streets are filled with outdoor cafes, and flowers bloom everywhere-front yards, public squares, even office grounds. No doubt many of the thousands of visitors who The longest line in the city is House tours. Visitors can take Saturday, 10 a.m. to noon. De idents, the White House, until "Shops at National Place" complex, and a totally refurbished National Theatre. Although many visitors don't get past the numerous attractions in the Mall area, there's much to see throughout the city. One of D.C.'s most pleasant museums, the Phillips Collection, is housed in a lgth-cen- More reliable and equally spectacular are the azaleas in May. Although they bloom throughout the city, it,s worth traveling a little outside the centrai area to see the National Arboretum's rainbow of 70,000 azalea Another interesting neighborhood is Adams Mor- shrubs. s easi- Metro clean zones most cities, are rather than meters and, compared to very reasonable. Driving in Washington takes less nerve than in Manividgrid mix is more diverse than in most Washington's most famous nei town, with its elegant homes, start with confusing frequency. Washington's premier Mall offers not shopping but one-stop sightseeing at its best. Between the 170-metre (555-foot) Washington Monument and grand U.S. Capitol Building are seven museums. Highllghts include the National Gallery of Art, with I.M. pei's stunning East Wing; the Hiishhorn, a treasure trove of modern art featuring a beautiful sculpture garden; the Freer Gallery's Oriental masterpieces; the Nitional Museum of Natural History; and the Smithsonian,s popular National Air and Space Museum. n the other side of the Mall are the three presidential shrines. The Lincoln Memorial is _most majestic when lit up at night. The .vreurorlal rs is especraly especially pretty on a Jefferson Memorial sunny day, as it sits on the banks of the Tidal Basin, site offers a nice view, and is a favorite of Washingtonians for obstacle-free kite-flying. Popular with Washingtonians and visitors alike is the modern National Zoo, featuring the famous (and still cubless) pa-ndas. A great time to visit is on a spring evening, when the zoo is less crowded and the animali are often livelier. The buildings are open 10 A.M. to 6_ P.y., the grounds 8 A.M. to 8 p.M. (1 April to t5 October). ]ust outside D.C. in northern Virginia is Arlington National Cemetry, with the Tomb of the Unknown Soldier and eternal flame marking the grave of John F. Kennedy. Nearby is "Old Town" Alexindria-formerly a flourishing _seaport, now a quaint village featuring i large array of shops, restaurants, and restored colonlial buildings. Twenty-six kilometres (16 miles) from downtown D.C. on a scenic spot above the Potomac River is George Washington's beloved Mount Vernon. The tional Park. Here visitors can hike, canoe, ride horses, gI just admire the vistas from 170-kilometre (105-mile) Skyline Drive. It's no wonder American Indians.ru^"d this valley, set beneath the majestic Blue Ridge Mountains, Shenandoah, or "daughter of the stars.'7 THE ROTARTAN/MARCH 1988 bout three and a half hours south of Philadelphia is the rustic fishing village of Chincoieague. Although its rich waters are still the economic mainstay of this serene, 11-kilo- moderately priced seafood-including the island's fa- calm shores are Protected from the ague Island. This unspoiled National tall sand dunes and wide, sandY beaches. The only overnight acc scattered campsites, a blessing relatively uncrowded. In Chin ateague is easY-a ich are only about apart. A slight deHorse-and-buggy days roll on for Amish couples like this one, on the roild"in tancaster County, Pennsylaania. a 16th-century shipwreck off the coast of Assateague' About half of Assateague is actually in Maryland, but the island's peaceful beauty knows no boundaties along its 60-kilome the ChesMiryland is also apeake Bay, about Phia. The ed bY fine Eistern Shore's nat old inns and waterfront dining in charming towns such as Easton, St. Michaels, and Oxford. West of the bay is Annapolis, capital not only of Marvland but U.S. sailing as well. The city is home-to dozens of quaint restaurants and shops, as well as the prestigious Naval Academy. Atlantic City's skyline glows at twilight, a time when manu area risorts and atiusement centers come to life. o hours way to Harbor sm and conventions. In just over 10 years, the area has been transformed from abandoned wharves and warehouses gallon) shark arena; and a 1.3-million-litre (335,000gallon) Atlantic coral reef tank-one of the largest in the United States. Outside the Inner Harbor are the elegant shops and restaurants of Charles StreeU Fell's Point, a bohemian, waterfront neighborhood; and the 20O-year-old Lexington Food Market. For dining, try one of the excellent restaurants in the city's Little Italy section, or a seafood tic treasures. BONOM PHOTO COURTESY NEW JERSEY DIVISION OF IRAVEL AND TOURISM Place, the educational, public-television-inspired theme park. Or, take a drive on the quiet back roads, and discover old barns, colorful foliage, and covered bridges of this beautiful region. Throughout pennsylvania -there are nearly 300 covered bridges, more than in any other state. One of the state's prettiest areas is the rolling farmland of Lancalter County, home of the penns"lvania Dutch. The scenery and residents have made the Amish Country extremely popular with visitors. Located about an hour and a half west of Philadelphia, the area offers a glimpse of horse-and-buggy carriages, hand-built barns, foods, and crafts of the Amish and Mennonites. Although the Pennsylvania Dutch are very private people, visitors are welcome, as long as they respect l,ocal customs. The area's six farmers' markets afford a chance to catch some of the local flavor and mingle with Amish and Mennonite merchants. Here you can buy fruits and vegetables, local cheeses, baked goods, and the famous, he du Pont farnily's contributions are plentiful. A former family estate is now the Winterthur Museum and Garden, housing the world,s largest collection of American decorative arts from 1650 to 1850. A family chateau, Nemours, is also open to the public, and features a fine collection of Eu- ropean art and a magnificent French garden. pierre Samuel du Pont developed the beautiful, 142-hectare (350-acre) Longwood Gardens, famous for its elegant conservatories, illuminated fountain displays, formal gardens, and exotic plants from around the world. More than 100 mills once graced the powerful Brandywine River. A restored grist mill now houses the Brandywine River Museum, which represents the works of top American artists and illustrators. The museum is best kno by native sons N Other attractio Valley Forge Nat ty. At Valley Forge, log huts, fields of cannon, and other historic displays give visitors a feel for what life was like for General ntal Army during its col The park also offers exce and picnic sites. In Bucks County you can visit the site where Washington and his troops crossed the icy Delaware River to take on the British on Christmas-Dav, 1776. Tod,av Bucks County is rapidly growing, yet someho-"r,1 ages to retain much of its charm and some of its farmland, despite sprawling suburbs. For entertainment, there's the Bucks Countv plavin New Hope; hiking, canoeing, and raiting in the numerous parks; and if the kids are along, Sesime house hand-twisted pretzels. And theie are plenty of shops and markets to purchase the area's famous iolk crafts, including colorful quilts and hex signs, baskets, handmade toys, and tinwork. The area also features a number of re-creations of working Amish farms, complete with windmills and waterwheels. But no trip is complete without a visit to one of the many family-style reitaurants, where overflowing smorgasbords offer huge portions of local specialties: chicken pot pie, buttered egg noodles, apple butter, homemade breads, and shoofly"lie. You can't get much further from the world of the Pennsylvania Dutch than Atlantic City, also an hour and a half from Philly, but southeast. Here the glitter and excitement never seem to stop. In addition to "plush casinos, this oceanfront resort is famous for top-name entertainment, intimate nightclubs, professionil box_ ing, and its colorful boardwalk. Thereb even bowling at the Showboat Hotel & Casino. Just south of Atlantic City are some of the most scenic spots along the Jersey Shore. These include Avalon's high sand dunes, historic homes, and a bird sanctuary in Stone Harbor; and more than 500 colorful Victorian buildings in Cape May. philadelphia are the _.Between the Jersey Shore and Pine Barrens, a rare area of unspoiled- wilderness. Popular with hikers and canoeists, it,s hard to believe these quiet woodlands are only 45 minutes from Philadelphia. Many of the wildflowers that grow here the narrow, heavily shaded of the Florida Everglades. "industries" are the cran;. For entertainment, people gather at small taverns where local bands ptay Utuegrass-inspired "Piney" music. Local culture also includes the infamous Tersev Devil. For generations children throughout New Jersey have sat wide-eyed around campfires listening to this tale. He is said to still roam in the Pine Barreni, darkest forest.... Proving there's just no end to the surprises that await you in Philadelphia and beyond. e o Rand! Mintz is a Philadelphia-based free-Iance writer. PHOTO BY GEORGE OBREMSKI/THE IMAGE BANX THE ROTARIAN/MABCH 1988 N ew aentures spring from a solid f oundation ess Iu by Willard G. Rouse III he Benjamin Franklin Bridge blazed with lights for the first time. Fireworks flashed and dazzled across the night sky above the Delaware River. Millions on the streets of Philadelphia and in homes around the globe were witnessing a stellar celebration of the 200th anniversary of the U.S. Constitution. It was 17 September 7987. One of the largest parades in America's history weaved its way Past IndePendence Hall to the grand Philadelphia Museum of Art. Afterwards, President Ronald Reagan delivered a stirring address; former Chief Justice Warren Burger signaled a worldwide bell-ringing to commemorate the moment the Constitution was signed; thousands jammed Penn's Landing for a giant picnic; and a national television special beamed from the Philadelphia Civic Center. The medium provided the message: Philadelphia in the 1980's is dramatically different from what people expect. There are new buildings, new businesses, and a new energy and spirit. Like Boston, New York, and Baltimore, Philadelphia has made the jump from an industrial to a service economy, and the city is booming. Philadelphia's growth in recent years, in fact, has outpaced the national average in employment, commercial and residential real estate development, and retail sales' Investment in the city is at an all-time high, with more than $2 billion in maior projects currently underwaY. Fueling this growth is a range of high-tech and lowtech businesses. While the region has lost a number of manufacturing comPanies, the strongest of these re- Additionally, pharmaceutical, health-care, data-processing, education, banking, insurance, real estate, and legal-service industries are proliferating throughout the region. Major new comPanies that have recently located here include United Parcel Service, which is construct- will establish its East Coast warehouse and distribution center in Philadelphia. In addition, Eastman Kodak Company has chosen the Great Valley Corporate main-and in some cases have grown. Twenty-five of the Fortune 1,000 largest manufacturing companies are headquartered in the Philadelphia atea, us are 12 of the largest Fortune 500 nonindustrial firms. Among these are Cigna Corporation, Sun Company, Inc., Bell Atlantic Corporation, Campbell Soup Company, SmithKline Beckman Corporation, Unisys, CertainTeed Corporation, and Scott Paper' ALL PHOTOS COURTESY THE PHILAOELPHIA CONVENTION & VISITORS BUREAU $###$ Center in nearby Malvern for the headquarters of its new Eastman Pharmaceuticals division' These companies are choosing Philadelphia for good reasons. Chief among them is Philadelphia's Northeast corridor location. Halfway between New York City and Washington, D.C., the city sits in the middle of the richest and largest market in America. Coupled with Philadelphia International Airport, a highly sophisticated rail and highway system, and the largest freshwater port in the world, the city is ideally situated for both domestic and international businesses. A major business asset in the region is Philadelphia's position as a major financial center. It is headquarters for one of the nation's 12 Federal Reserve Districts. Among the more than 90 commercial banking institutions in the region are the rapidly growing CoreStates Financial Corporation, Fidelcor, First Pennsylvania Corp, Meritor, Midtlantic Banks, Inc., and Mellon Bank East. Insurance iompanies headquartered here include Cigna, Penn Mutual, Colonial Penn, and Provident Mutual. Another business attraction is the region's concentration of colleges and universities. Within Philadelphia itself there are 25 colleges and universities; in the 11county region there are 89 degree-granting institutions. The list of schools includes some of the premier names education: the University of Pennsylvania, Drexel, Temple, Swarthmore, Bryn Mawr, Villanova, St. Joseph's, Widener, and La Salle. The Wharton School of the University of Pennsylvania is the oldest school of business in the country, and there are three nationally renowned law schools. The University City Science Center, built within the Penn-Drexel campus complex, was the first urban high-technology research center in the U.S. These institutions provide a wealth of highly skilled professionals in every discipline important to business. One business sector has particularly blossomed, in- in U.S. part because of the region's educational resources. More than 10 percent of the Philadelphia area's workforce is employed in health-care or related industries. Within the area, there are six medical schools, two dental schools, two pharmacy schools, and 10 universities offering advanced degrees in biological sciences. There are also 60 research institutions active in biomedical research, as well as 737 hospitals. Eastman Kodak selected the Philadelphia region for its new pharmaceutical division, partly because of these available resources. When Eastman pharmaceuticals opened its doors in 7987, it joined the ranks of 29 other pharmaceutical firms and manufacturers of medicinal Bourse, location is the fourth The the board of trnde in the LLS., now retail b'usinesses. Philadelphia arket in the \I.S.A. and biological products in the region. hiladelphia's educational resources are also significantly responsible for another important business sector: the booming high-tech industries. Only Boston's Route 128 and California,s Silicon Valley rival the concentration of computer- and high-tech-related industries along our Route 202 corridor. In fact, there are more scientists and engineers per 10,000 population in the Philadelphia area than in Los Angeles, San Diego, Boston, Chicago, Dallas, or New York City. We're not just a center for high technology-we're a major market for it. The high concentration of information-needy service industries, such as medicine, law, banking, insurance, and education, has created one of the most advanced communications networks in the world. With total elec_ tronic switching and one of the country's leading op_ tical-fiber systems, Philadelphia is the nation's first real metropolitan teleport. Businesses here can communicate more information, more accurately and rapidly, than anywhere else in the world. Evidence of Philadelphia's dynamic business growth can be seen in the changes in the city's skyline and the dozens of new corporate parks throughout the region. Among the skyline's new towers are the Mellon Bank Center, the Bell Atlantic Building, IBM's Commerce Square, Two Logan Center, 1919 Market Street, and One Liberty Place. The latter building, 60 stories tall, surpasses what was for more than a century the height limit for city skyscrapers-the top of William penn,s hat on City Hall. Additional towers are planned within the year for Liberty Place, Commerce Square, and l919 Market Street. A quieter change in the face of the city has been the graceful restoration of many historical buildings. Philadelphia leads the nation in historic renovation of landmark office buildings. Recently, the Curtis Center, near Independence Square, and the former Lit Brothers Building on Market Square East, were elegantly restored. Renovations of two other important buildings will soon be complete-the former Bellevue Stratfoid Hotel and the Reading Terminal Headhouse. Once the main terminal of the Reading Railroad, the lgth-century building still houses an active old-world market. It will eventually become part of the city's unique new convention center. Scheduled for completion in the early 1990's, the center will contain more than g0,ZO0 square metres (330,000 square feet) of exhibit space. Although more office space is being constructed, there is no indication that the city is over-supplied. Low rental and operating costs-significantly below that of New York and Washington-are part of the reason for the city's continuing growth. State and local government have also played a role, through low-cost financing, site-selection assistance, tax abatements, and other services, which have been important factors for many businesses in deciding to locate here. Other reasons round out the bottom line for businesses to come to Philadelphia-the charm of the city,s neighborhoods, the vitality of its cultural life, and its outstanding suburban communities and schools. All contribute toward making Philadelphia eminently livable for residents and businesses alike. S . m th th elphia's leading com_ cifu's Commission for in igsz, he now heids 'tion of the new philadelohia conaention center. THE ROTARIAN/MARCH 1988 by Ray Didinger ough town, Philadelphia. They call it the "City of Brotherly Love," and there is some of that, but mainly it is a hard-knocks kind of place. It is a blue-collar, rowhouse town where It is a town that rolls up its sleeves every workday morning and expects-no, insists-its sPorts heroes to do the same. Other towns have their Yankee Clippers and Galloping Ghosts. In Philadelphia, the legends have a harder edge. There is Concrete Charlie Bednarik, the Eagles' bruising Hall of Fame linebacker. And, of course, the Broad Street Bullies, better known as the Philadelphia Flyers, two-time National Hockey League champions. Philadelphia likes its athletes rumpled and bloody, with a little dirt caked under their fingernails. The fans like to know their sports heroes came uP the hard way, just like everyone else in town. Sylvester Stallone could have put his fictional heavyweight Rocky Balboa anywhere, but he chose Philadelphia. Why? "Because Rocky is a Philly kind of guy," said Stallone, who spent his teens in the city and attended Philadelphia's Lincoln High School. "He doesn't have much finesse, but he has a lot of heart." This is a town where no history lesson is complete without mention of former Flyer captain Bobby Clarke and ex-heavyweight champ Smokin'foe Frazier, a town where grown men still get teary-eyed driving Past the vacantlot where old Connie Mack Stadium once stood. This is a town of neighborhoods-South Philly, Kensington, Chestnut Hill, the Northeast-each with its own identity. But let the Dallas Cowboys or Boston Celtics land at Pattison Avenue and watch how quickly the ranks close. Nothing pulls Philadelphia together like a big win for the home team. The day the Phillies' Whiz Kids won the 1950 Namost folks struggle to make a buck. tional League pennant, third baseman Willie Jones said, "Bet they'll all be smiling on the subway tomorrow." Willie was right. They were. "This is a great city," said City Councilman Thacher Longstreth, former Princeton football and track star. "It has a wonderful orchestra, a splendid art museum, fine restaurants, and so forth. But I really believe sports is the pulse of this community. The emotional connection between these people and their teams is extraordinary." Over the years, Philadelphia fans have huddled in snowstorms to watch the Eagles win a National Football League title (1948) and have paraded by the millions along Broad Street to celebrate the world championships of the Flyers (7974-75), Phillies (1980), and 76ers (1e83). The large and passionate crowds that have supported the city's Big Five college teams-Penn, La Salle, Villanova, Temple, and St. foseph's-have contributed to countless major upsets over the last 25 years' Wichita State coach Gary Thompson watched his top-ranked tearn lose to St. Joseph's in the 1965 Quaker City tour- nament and announced, "I'll never bring a team here again." Philadelphia fans took it as a compliment. Philadelphia is the kind of place where people still stop Francis "Reds" Bagnell on the street to congratulate him for a high-school football game he played 40 years ago. What's more, Bagnell's West Catholic High team lost that city title game to South Philadelphia High, 18-13. "Would that happen anywhere else?" asked Bagnell, 57, a successful businessman in suburban Bryn Mawr. "Would it happen in New York or L.A.? Out there it's 'what have you done for me lately?' But you bust your back for the fans in this city and they don't forget." "Somewhere along the line someone hung a bad rap on the Philadelphia fans. Called 'em boobirds," said Pete Rose, the Cincinnati Reds manager who spent five seasons with the Phillies and sparked the club to its first-ever World Series triumph in 1980. "There're two things Philly fans want," continued Rose. "They want you to give full effort and they want you to win. What's wrong with that? That's the same two things I want as a manager. "I hit .245 my last year in Philadelphia and the fans never got on me because they knew I was giving it my best every day. If you do that you won't have any problems with the fans. "Philly is a great sports town. The parade after our World Series win was the most awesome thing I ever saw. There were two million people on.Broad Street. baseman Mike Schmidt of the philadelphia ues to play like a rookie itll-star. At ag; 38, on the all-time home-run list with 533. and 7987. They were hanging out of trees and climbing traffic lights. We had parades in Cincinnati but nothing like that." "Part of the reason is we suffered so much," Thacher Longstreth explained. "When I was growing up here all the teams stunk. The Phillies were a laughingstock. They had a pitcher, Hugh Mulcahy, whose nickname was 'Losing Pitcher.'It's true, you can look it up. "And the Eagles were a bunch of roughnecks, they were one step up from the sandlots. One year (1936), they went five weeks without scoring a touchdown. "You go through years of mediocrity and sub-mediocrity and you begin to wonder if it will ever turn around. When it finally does, the emotion is overwhelming. It's as if you've been delivered to the Promised Land." hiladelphia has seen lean times, all right. Bert Bell founded the Eagles in 1933-they didn't have their first winning season until 1943, when they merged with the Pittsburgh Steelers for a year. Even then, the "steagles" were a less-thaninspiring 5-4-1. The Phillies never finished higher than fourth in the quarter century between 1920 and 1945. They lost a record 23 straight games in 1961. ln 1954, they led the National League by six and one-half games in SepTHE ROTARIAN/MARCH 1988 "Did we set a pattern for the other teams?,, Clarke "I don't know. believe that. A lot of good around said. here then. Maybe al started to even out." Ln7975, the 76ers signed George McGinnis and went over .500 for the first time in four years. The next year, they signed fulius Erving and went to the NBA,s The Philadelphia Flvers are off to a strong start in their bid for the first championship in'inore than i decade. tember only to collapse in the last two weeks, taking the city's heart down with them. win, the magic Kids slipped to m NFL champThings hit bottom in 1972. The Z5ers suffered their first losing season in eight years (30-52), and their most popular player, Billy Cunningham, jumped to the American Basketball Association. The Flyers missed the Stanley Cup playoffs for the second time in three seasons. The Eagles won only two games (both by one point) and suffered an embarrassing 62-10loss to the New York Giants. The Phillies finished 59-97 and Steve Carlton (27-10) won almost half of those games. Carlton, in fact, won more games than the Flyers (26) that season. It was South Philadelphia's version of Dunkirk, but it turned around in dramatic fashion just two years later when the Flyers rode a new, macho image to the first of two consecutive Stanley Cups. A band of young toughs from Canada taught Philadelphia how to win again. In the spring of 1974, with Kate Smith singing ,,God Bless America" for luck before every playoff game, the Flyers became the first National Hockey League expansion team to win a league championship. In the process, Bobby Clarke and his teammates hung a "We,re No. 1,, sign over the City of Losers. "I heard people say we turned the mood of the city around," said Clarke, a hockey Hall of Famer, now thl Fly we never thought about tha n the job at hand, beating the playoffs. championship final. ln'1,976, the Phillies won the first of five National League East titles. The same year, the Eagles hired a new coach named Dick Vermeil. A trip to the Super Bowl followed shortly. A new era was dawning in Philadelphia. It reached its peak in October 1980, when the phillies won the firs_t world championship in their 97-year history, defeating the Kansas City Royals in six games. Fittingly, the Most Valuable player of that series was third baseman Mike Schmidt. philadelphia fans voted Schmidt the greatest player in the club,s first century, yet they have booed him more fiercely than anv other player. fans outside the city, but it ia's blue-collar sports men_ al ta s all hustle and head-first slides, Schmidt was as cool as Passyunk Avenue water ice. He was too aloof, too aristocratic to suit the hardhats in town. That attitude has changed in the last few years, however. Schmidt has won over most of his critics with the sheer weight of his accomplishments: 533 lifetime home runs, three National League MVp Awards, and 10 Gold Gloves. While the Phillies have faded since their last pennant in 1983, Schmidt has raised his game to a new plateau. "You'll always have a split-those fans who are with you and those who are against you," Schmidt said. "Then there're the ones who shift back and forth, depending on how things are going. I know I,ll never have 100 percent behind me. I'd go crazy if I made that my goal. "I'll say this about the Philadelphia fans: They challenge their players to the max. They put a pressure to perform on their players that just doesn't exist in other cities. I listen to the talk shows. These fans eat, drink, and sleep sports. I'd say 75 percent of these people have an opinion on the Phillies and they express ii at every opportunity. "I once said I would have had a better career if I had played in a town where there was less pressure,,, Schmidt said. "But looking back, I'm not so sure that,s true- In the long run, playing here probably brought out the best in Mike Schmidt . . . I know this-it was never, ever dull." S ? Ray Didinger is a sports columnist for Dailv News: the philadelphia ALL PHOTOS COURTESY THE PHILADELPHIA CONVENTION & VISITORS BUREAU THE ROTARIAN/MAFCH 1988 ftS by Kitty Baker ome and get your soft pretzels!" called a street vendor across from Independence Hall, where the Declaration of Independence was read to the colonists in 1776. While lathering mustard on a Pretzel for a cameraladen tourist, he asked, "This your first time in Philly? You have a real treat comin" We have museums and lots of sculpture." The traveler would not be disappointed. Although plans for adoming Philadelphia were sown before the founding of the Pennsylvania Academy in 1805, the city's real civic commitment to art came after 1959. It was the first in the country to Pass a resolution requiring that one percent of the cost of all new public construction be expended on aesthetic ornamentation. In the ensuing 29 years, art-predominantly sculpturehas sprouted on Center City sidewalks' The Pennsylvania Academy of the Fine Arts, the first major art school and museum in the U'S., moved to its present site at Broad and Cherry Streets in 1875. The building itself is a smashing, detailed work of romantic art designe{ by Frank Furness, one of America's most creative architects. The facade is a potpourri of fanciful High Victorian, Gothic, and French styles executed in brownstone, pink granite, red brick, and purple terra cotta that.work astonishingly well together. The interior entrance's cerulean-blue domed ceiling, sprinkled with silver stars, seems to float above the Baroque staircase. Below, cast-bronze foliation along the stair rail leads to opulent dwarf columns supporting Moorish arcades. The illusion is that of a huge jewelry chest under a bit of sky. A visit is worthwhile, if only to see Fumess's free-spirited architecture. Located just two blocks up Broad Street, City Hall leans against the sky in French Second Empire splen- dor-or so it seems to some citizens. Less appreciative Risht: The inte of"the Fine Art furness. the ac e to The Pennsylaania Academy bu free-spirited architect Frank construct'ed in 1'876' A statue of Philadelphia and Pennsylaania founding faiher Witliam Penn croujns the tower of Citv Hall. Left: psoios rHrs pact nND oPPostrE coURTESY THE PHILADELPHIA coNVENTIoN & vlslroRS BUREAU Philadelphians, thinking it too garish, raise a "hubbub" every few years and cry, "Tear it down!" Objectively speaking, City Hall does, indeed, require an essentially unburdened eye to respond to the mansard roofs, pavilions, and sculpted figures that perch on its ledges. Completed in 1901, after 30 years of construction, City Hall evolved into a storybook in stone: Swedish settlers and Vikings stand above the clock tower; elephants and other animals inhabit unexpected niches' When flags are flying in the castle-like courtyard in a sunny breeze, the scene surPasses anything in Disneyland. Patterned after the New Louvre in Paris and larger than the Capitol in Washington, D.C., City Hall covers over two hectares (five acres). It has the richest sculptural decoration of any building in America, with 250 figures designed by native son Alexander Milne Calder-many representing historical eras. Newly scrubbed and polished in 7987, a statue of William Penn, the English Quaker who founded and named Pennsylvania and Philadelphia, stands on City Hall's tower, atop its 600 rooms. Penn holds the charter of Philadelphia in his 59-centimeter-(2-and-%-foot-) long fingers and faces northeast toward the site of his treaty with the Lenni Lenape Indians. Statues of an Indian family under the north-corner tower symbolize Penn's wish to keep peace with the original residents when he brought his "Holy Experiment" to these shores in 1582. On a clear day, there is an excellent view from City Hall's observation platform, 746 metres (480 feet) above street level, of the Schuylkill and Delaware rivers and Fairmount Park's 3,443 hectares (8,500 acres)-the largest landscaped metropolitan park in the world. A few steps from City Hall, at 15th and Market Streets, standing starkly elegant and defiantly playful against Centre Square's office buildings, is the "Clothespin"-Claes Oldenburg's 13.7-metre-(45-foot-)high, 9metric-ton (10-ton) steel sculpture. Jean Dubuffet's 76metre (25-foot) stainless-steel sculpture, "Milard la Chamarre," is another delightful surprise inside Centre Square's main entrance. Since 1959, emphasis has been on sculpture, but in 1891 the city fathers wanted a boulevard. Immediate opposition arose from people afraid the trappings of nobility would follow and that ordinary folk could not afford the carriages necessary to parade on such an avenue. But unsightly buildings were demolished and, after its completion, the Beniamin Franklin Parkway proved to be a much-loved boulevard with two splendid fountains. Copied from the Champs-Elys6es of Paris, with flags of all nations standing bright against sycamore trees, the Parkway leads one mile from City Hall, straight to the city's parthenon-the Philadelphia Museum of Art. Along the Parkway, also known as Museum Row, is a trove of cultural institutions. If sightseeing is limited to the highlights, it is possible in half a day to walk PHOTO BY PHOTO COMMIJNICATIONS under a two-story high, 55-million-year-old dinosaur from the Mesozoic era and take a "trip to the moon" at the Academy of Natural Sciences and walk through a throbbing heart at the Franklin Institute, before reaching the Philadelphia Museum of Art. An imposing Greco-Roman-style building, the museum is a repository of over 500,000 works, making it one of the top three art museums in the country. It houses such treasures as Cezanne's "Large Bathers," Van Gogh's "Sunflowers," and Degas's "The Ballet Class." One of the great masterpieces in the Permanent collection is Roger van der Weyden's oil on two panels, "Crucifixion with the Virgin and Saint John'" lso, catch Philadelphian Alexander Calder's mobile apparition aptly titled "Ghost" and look out the window and down the Parkway for a view of works by three generations of ilIustrious Calders. The mobile is by the grandson. The "Swann Memorial Foundation" is by his father, Alexander Stirling Calder, son of Alexander Milne Calder, whose genius fashioned City Hall's sculpture. Not quite visible from the Museum is a fourth Calder masterpiece, "shakespeare Memorial," by Alexander Stirling. Two bronze figures rePresent Tragedy as Hamlet, the melancholy Dane and Comedy, as symbolized by Touchstone, the fool. One of Philadelphia's best-kept secrets, the Rodin Museum at22nd Street and the Parkway, is almost hidden in the trees. This major cache contains the largest collection of Auguste Rodin's work outside Paris. Two of the prolific French sculptor's most prominent creations are displayed outside. "The Gates of Hell," inspired by Dante's and Baudelaire's poetry and Ghiberti's Baptistry doors, massively exPress mankind's tragic destiny in a multitude of clambering figures. Conceptually extracted and much enlarged from "The Gates" is "The Thinker." Inside the museum, "The Burghers of Calais," grouped in monumental heroic desperation, catch the overhead lighting that casts accusatory shadows. by Auguste Rodi1t. The sta-tue is located n'Mu{eum, which houses the largest colous French sculptor's works outside Paris. Th.e Philly Pops Orchestra-part of the scheduled enter_ tainment at Rotary's 1988 lnternational Conaention. In contrast, Robert Indiana's sculpture spelling "LOVE," on fohn F. Kennedy plaza, casts an assuring aura. Because Philadelphia is called the ',City of Broth_ erly Love," the New York artist loaned his popular "LOVE" statue to the city for the U.S. Bicentennial. After the celebration, it returned to New york, but Philadelphians had grown fond of "LOVE', and wanted it back. Businessman F. Eugene Dixon purchased the sculpture for $35,000 and gave it a permanent place at 15th Street and f. F. Kennedy Boulevard. Away from Center City is Isamu Noguchi,s ,,Bolt of Lightning," the latest addition to the city,s collection of public sculpture. While most of the commissioned art has been well chosen for viewing, a few works were seemingly purchased by the foot rather than for aesthetic content. The "Bolt of Lightning,, is a Benjamin Franklin memorial that causes one to wonder what Poor Richard would have to say about the strungtogether 31-metre (1O2-foot) asymmetrical assemblagl. base supporting a key and a stainless-steel lightning bolt, which more resembles a folded cummerbund, attached to a steel kite-all held in place by cables. At the approach to the Benjamin Franklin bridge, traffic is confusing enough to prevent more than a fleeting glimpse. As for music, the Philadelphia Orchestra is the city,s pride and joy. The beloved Academy of Music is where the Orchestra's esteemed musicians have held court for It consists of a steel 88 years. The Academy's history precedes the Orchestra,s by In 1851 a committee of Philadelphia,s socially 50 years. prominent music lovers decided to build an opera house equal to the best in Europe. World-famous architects Napoleon LeBrun and Gustav Runge designed an acoustically perfect building modeled after Milan,s La Scala. The sound, as excellent in the orchestra seats as in the amphitheatre, is attributed to a 3.2-metre-(12foot-) deep, counter-vaulted sounding well under the stage. One-metre-(three-foot-) thick walls of cow hair and concrete provide sound absorption, and three tiers of balconies are situated on a slightly upward slant for a spiraling of sound. In 1900, the Philadelphia Orchestra was organized PHOTOS COURIESY THE PHILADELPHIA aaulted sanctuary of the 4b9y,,right: ^The magnit'icent, Cathedral of St. Peter anil St. paul. under the direction of Fritz Scheel, the much-respected German conductor. By corraling musicians from Philadelphia's old Germania Orchestra and top instrumentalists from theatre-pit orchestras and various European orchestras, Scheel assembled what eventually evolved into a world-renowned organization. Flamboyant 30-year-old Leopold Stokowski became the orchestra's conductor in 1912. In his fourth season Stokowski gained prominence for both himself and the orchestra by conducting the most sensational American premiere the country had ever seen. This was Gustav 8 in E-flat, the "Symphony of eight soloists, 950 choral perof 110. Publicity efforts created an atmosphere in which scalpers sold seats for $100 in an era when low-priced tickets could be purchased for 354 to 50C. The event drew such prominence that the Battle of Verdun raging in France took second place in Philadelphia newspapers to lively accounts of the performance. After 23 years of annoyance with restless audiences and many confrontations with the conservative Philadelphia Orchestra Association Board over programs and policy, Dr. Stokowski found other interests in Hollywood. He conducted periodically until 1941. During his valedictory he quipped, " . . . I hope you will forgive my shortcomings, just as I forgive you for every time you coughed." After the departure of the dramatic, publicity-conscious Stokowski, the baton passed to modest, Hungarian-born Eugene Ormandy. Ormandy had been an at the age of five. It is Ormandy who are credited with honing the ent, superb velvet tone. The tradi_ tion continues under highly regarded Riccardo Muti, music director of La Scala as well. Philadelphia's cultural tapestry is richly woven from a wealth of art, architecture, music, and other attractions. Come and experience a sumptuous sample of this city's vibrant sights and sounds. S o Artistic free-Iance writer Kitty Baker liaes town, Pennsulaania. CONVENTION & VISITORS in BUREAU THE ROTARIAN/MARCH 1988 New- 'fhe cte by Burton E. Lipman NCE UPON A TIME the President of a large corporation told me: "In my organization the cream always rises to the top." "That sounds interesting, "I said. "How work?" does it "Our best people are Promoted, so management Sets better at higher and higher levels' Fortunately for me, it's like an unseen hand-it works automatically-the best and brightest people eventually rise to the top of our pyramid. Everyone who runs something here has a job to do, so everyone gets the best people possible to help do it. It's in their own self-interest." I asked if I could visit with people at various levels of the organization just to see how this automatic promotion magic worked. "Go ahead," the president invited, "I have nothing to hide, just as long as you tell me what you discover." So off I went to the lowest rungs of the organization: the office clerks and hourly production workers. I soon discovered that management didn't pay much attention to these people excePt on a low-level production problem. "Hourly employees don't get promoted into management ranks." They seemed surprised at my question. "No one wants to take the chance that a wage worker, promoted into management, might show favoritism to former coworkers." The office clerks were hired by personnel and had only high-school educations. Their only future: becoming senior clerks. I decided the cream must start rising from some other level. Next I talked to the plant foremen and office and lab group leaders. I had heard that these were the people on the firing line who made things happen. "No," they corrected me. "We work too closely with the wage earners-some are actual or potential union members. Management isn't sure of our loyalties. We're not considered to have high-level abilities or exPectations. Our eyes and thoughts are suPPosedly glued downward. Management thinks we were born ro be foremen-just look at the pencils in our shirt pockets!" The next level, department managers, wore business suits and reported to plant managers and functional directors. I asked them about promotion opportunities for the two lower levels I had already interviewed. "Does the cream ever rise to the top from the mailroom anymore?" "Sure. Certain management trainees are placed in low-level jobs as part of their rotation. Everyone knows these are just temporary, but they give management the excuse to claim they are promoting from the ranks. The cream really starts rising from our level." "So from here up, the theory does work. Is it truly automatic?" "Not at all. This is a bureaucracy. People above us want to look good to their bosses, so we are measured by how well we make our bosses look." "But isn't doing your job well the best way to make your boss look good?" The first manager thought for a moment and then answered: "My boss thinks his political enemies must become rry political enemies. This puts me at odds with half the people I'm supposed to work with." Another manager said, "I have the best record on this job anyone has ever turned in. Now my boss feels threatened, so he badmouths me to his bosses." Added a third, "Our company is centralized and tightly controlled. If you try to be different and let people develop, grow, contribute, you are committing political suicide. You can't buck the system." Other managers chimed in: "My boss happens to like me, but he hates the other manager in my department. He will never be the cream that gets to rise . . ." "There's a maverick in our grouP who constantly comes up with new ideas. That's taken as threatening, even though he has the organization's best interests at heart." The cream was beginning to smell a trifle sour. Even so, the system must be working somewhere. Next I tried the personnel department. What about impartial performance reviews, I asked-encouragement to newcomers-fair job-salary ranges . . . ? "Personnel can only administer the input from the bosses ... To keep people happy there are certain raises for acceptable performance. But in truth (and off the record) the system expensively overly rewards mediocrity and insults the truly superior . . . ." The only thing rising about the cream was its odor. Next, I talked to each headquarters vice-president. I found that although they had good people reporting personally to them, they were not at all sure where the next group of managers would come from. Was there no system for weeding out non-Performers, I persisted. "Flagrant misbehavior results in dismissal-drugs on the job, that sort of thing. But it's the submarginal people that tend to stay with us; they rarely get fired. They're well paid if they hang around long enough. Our managers put up with them by hiring two people to do a one-person job (don't quote me, of course)' But that's what all bureaucracies do. Managers do what they are rewarded for. As long as we reward people for building small empires and shielding us from problems we don't want to know about, they'll be rewarded here. Another thing: our managers don't fire poor performers or people they don't like. They simply recommend them for promotion in some other department." t t manogemen, lable rr how one CEO's cloim lurned oul r be surprisingly low in butferfof) he system, I learned, was entrenched, helped along in unspoken conspiracy with the field managers. "Those guys know what head_ r quarters wants, so they don,t bother telling us about their innovative people. They send us their drones-their dullest clones. My best people are buried out there in some field office." I had one more vice president to interview-in re_ search and development. "The only way to overcome this bureaucratic mess," he observed, ,;is to reinvent our organizational priorities, and develop the motiva_ tion to reach them. "But isn't your management already aware of the need for proper priorities and goals?,, "Sure. Plus total quality control, the pursuit of excel_ -But lence, morale, team spirit, you name it. these are all quick fixes, "buzzwoids" tirat make people feel they are part of the team . . . " I left the research center wondering what I was going to tell the president. I had found some cream along the way, I had to admit, but it had certainly been skimhed off long before it had a chance to rise io its own level, let alone the top. The president,s ,,automatic,, cream separator was giving him a very thin managerial product. Not surprisingly, he was shocked at my findings. "lf you want the cream to rise automatically, change the way you measure your managers. Hold ihem aicountable for the people they manage. And reward them by how well they recognize, encourage, train and appraise their people-at every level. Stop giving major promotions to stars who make a one-shot t itti"g or product launch. Keep people on the job long ".,orrgh to see what they can do on a long-term basis. Keep the comers-the bright ones-on board.,, Moral: "Treating people fairly makes good business sense. Your organization is just people-not machines or buildings-so build the best corps you can. And you do it not with a new sysrem, or a new set of formsl or the latest book, or fad, or one-shot program-you do it by motivation-at every level. Come down oui of your ivory tower and see how the real world functions. ihen when the cream does rise to the top-not through its own power but by careful nurturing-you'll know it,s real cream and not some synthetic manufactured by hope and accident. Then whip it into shape through thl best training, motivation, and promotion program you can devise. This kind of thinking will give you Grade_A management and rich rewards at every organizational level." S tiae for 30 ttears in such corrcon', Mobil Oil, and companv ardiac-pac td a lectur ILLUSTRATION 8Y RUSSELL RIGO THE ROTARIAN/MAHCH 1988 Lez:er es is r- lioPlus g e5 by Cary Silver n explosion of aPPlause greeted world-famous violinist Itzhak Perlman when he appeared on stage as the guest soloisf before an audience of 3,400 Rotarians and friends. Supported by leg braces, he took his place centerstige with the help of a cane. He spoke eloquently through his music for the cause of the disabled. AI- though he wa the age of fou only reminder at he an had been a vic ng disease. Perlman joined the Toledo SYm- enefit conary Club of the end of over raised had they evening, the $140,000 for PolioPlus. The Toledo Rotary Club (with 503 ban75th 900 typical of what we are hearing from sell-out event-entitled "Save-a-Mil- counting down to the 1988 R.I. Con- sored by District 730 and received the support of all its 51 clubs. About ali over the world," he saYs with a smile. The Rotary world is now vention in Philadelphia, PennsYlvania, in May. It is there that a dramatic "roll call" will announce the f und-raising results and achievements of clubs around the world. The goal: U.S. $120 million or more. March is PolioPlus Month, an ideal time to "go public" and launch your final push for PolioPlus. As of 2}January, the Campaign Office has received over U.S. $77 million in documented gifts, representing 54 Switzerland, and Belgium/Luxembourg, the first committees to reach exceed-their target goals. PolioPlus is Rotary's first fundfrom -and throughout the district attended the black-tie event. The sYmPhony was conducted by Yuval Zaliouk. a Toledo Rotarian, raiser to call on the public for support. The program has caPtured the imagination of Rotarians around the world, who have responded with their characteristic verve and deterful fundraiser in the club's history, mination. The following are some bringing in 90 Paul Harris Fellows examples to inspire your own club and 33 sustaining members. By rais- to reach its goal in the final months ing a net $185,000, the club exceeded before PolioPlus Victory DaY (24 itt $120,000 goal by 54 percent in May) at the international conventhe first year of its three-year cam- tion. Help celebrate this historic paign. The $140,000 profit will be moment! used to immunize over one million children against polio, while another Starting off on a successful note$45,000 will be donated to the Many Rotary clubs have found that The concert was the most success- Toledo Society for the Handicapped. Such projects are music to the ears of Walter Maddocks, the executive director of the PolioPlus Campaign. "These magnificent resPonses are concerts score successfully in helping to reach their PolioPlus goals. A pops concert by the Pittsburgh Symphony Orchestra, with conductor HenrY Mancini, raised nearly $75,000' The lion Children Night"-was sPon- 2,500 people filled Pittsburgh's Heinz Hall Theater. Some couPles contributed as much as $2,500 for invitations to an exclusive dinner, a private reception with Mr. Mancini, lnd the privilege of designating themselves or two other PeoPle as Paul Harris Fellows. In Charlotte, North Carolina, U.S.A., more than 1,000 Rotarians world's premier boys' choirs-has visited over 26 countries' The boys made a stop in Charlotte as Part of their 1987 "Let Freedom Ring" tour of the original 13 colonies' The event, organized bY the 10 RotarY clubs in the Charlotte area, raised $5,000. Stamping out polio-The United Nations Postal Administration is promoting the worldwide immunization of children by issuing six stamps illustrating the six vaccineprev-entable diseases that strike ihildren-measles, tetanus, whooPing cough, diphtheria, tuberculosis, and polio. The theme of each stamP is "Immunize Every Child." The "Rotary on StamPs" Fellowship will issue 1,000 numbered sets of three first-day cover envelopes featuring these U.N. stamPs. Each of these sets will be sold for U.S. $10 and all profits from the sales will be tumed over to PolioPlus. Among the 1,000 numbered sets, the first 100 will be personally autograPhed bY The gift of life-Rotarian William O'Brien of U.S.A., spent most unusual lay in an iron need for polio immunization. In- R.I. President Charles Keller, Dr. Ralph Henderson, director of EpI (Expanded Program of Immuniza- tion) for the World Health Organiza- tion; and James Grant, director executive of UNICEF. These auto- graphed covers are U.S. $25 per set. he sets will be franked in New York City, Vienna, and Geneva. Each cover bears a different signature-president Keller will sign the New York covers, Dr. Henderson the Geneva covers, and Mr. Grant the Vienna covers. To order a set, contact Daniel F. Lincoln, P.O. Box 000, Driftwood. Greenhurst, New York 14742. (yes,, the P.O. Box number is correct.) newspaper. Bill breathed a sigh of relief upon leaving the iron l*gand was happy that over $1,800 was do_nated, surpassing his expectations. He explains, "l grew up during the polio scares of the fifties . . . anJ today people are still dying of polio. We must do everything *e can to help. My main ihalleige will what to come up with next . . . ,, be A crowning achievement-The five Rotary clubs of Viisteris, Sweden. donated nearly 100,000 Swedish crowns to PolioPlus, and set a world record in the process. The entire city THE ROTARTAN/MARCH I 988 turned out to place a "line " of coins down Main Street, which was closed off during the five-hour event. Representatives from the "Guinness Book of World Records" watched as Rotarians collected 38,000 crowns and fastened them to adhesive taPe along the street. The tape stretched 979.5 metres (3,200 feet)-breaking another RotarY club's record' The city mayor and attorneY acted as "crown witnesses" and oversaw the proceedings. A flea market and auction raised an additional 50,000 crowns, and the crowd enjoYed bands and musicians in national costume. This fundraiser, which proved so successful, was the first bne that called on the general community for suPPort. Breaking ground for PolioPlus- The Rotary Club of Reston, Virginia, U.S.A., is sponsoring the construction of a house theY hoPe will raise $70,000 for PolioPlus. NearlY 100 businesses have donated services and materials. The "Home for Life," valued at $450,000, will be sold in late spring with the profit going- to Po[oFlus. The proiect has helped to create local awareness of RotarY's efforts to immunize children against polio in develoPing countries' Groundbreaking ceremonies were covered by local newsPaPers, a cable station, and the Washington Post. The Rotaru Club of ManiimuP, W.4., Australia,"entered fhis colorful float in the timber t'estiaal Parade. about polio to over 600 elementary school-children in the towns of Olds and Carstairs. One school turned out in full to view the iron lung and ask questions about its Past use. The wagon train not onlY earned over C$1 million in pledges, but also received the "Best Club Proiect Award" at the district conference. Westlock Rotarians proved that they had conquered a new frontier in fundraising. Roundinq uP more funds-ln the western Ll.Sl, tne Rotary Club of of ae n PolioPlus heads west-WallY Sczebel of the Westlock Rotary Club has always had a dream-to travel across Canada in a covered wagon' His dream soon became realitY as the "Rotary Wagon Train," one of Canada's most innovative fundraisers for PolioPlus. A team of eight waqon drivers, outriders, cooks, and sup"port personnel were recruited for Their goal: to drive two the journey. 'covered waSons (emblaauthentic Coto De Caza, California, sPonsored a spring round-up with the proceeds from entry fees going to PolioPlus. The club raised $17,300 with its Team Penning Event-one of the India, rs lor s, the DI JOIN US TO F'GHT PAHO... CONTRIBUTE zoned with the PolioPlus logo) round-trip from Westlock to Calqarv, site of the district conference- I totat of 804 kilometres (500 miles). Before the wagon train set off, over 180 peoPle attended a "Poor Boy Supper" which netted $3,500. Roiarians from 60 clubs along the route contributed cash and pledges, and hosted the riders during their joumey. The team also obtained an iron lung, which was transPorted in a plexigliss display. Rotarians talked TOP PHOTO COURTESY OF ROTARY DOWN UNDER is scheduled for 1988 with a goal of $25,000 for PolioPlus' Hats off to PolioPlus-It just goes to show that You can raise funds with the tip of a hat as long as You use a little imagination' In Norcross, Georgia, U.S.A., a GrouP StudY Ex- For Verneil Martin, the cookbook project has become a full-time iob. She has enlisted the assistance of'her husband, who advanced his own money to cover printing expenses, and Gerry Watkins, a Calgary Rotarian who serves as an accountant. tralia. The book-now the top-sell- i.g cookbook in Canada-is dedicated to world." "all the children of the The book is published by Centax Canada, Ltd. To order, send a check made out to "Among Friends" of to Verneil Martin, c/o Among Rotarians of Districts 695, 696, 697, and 698 (Florida, U.S.A.) presented a check for $272,014 to R.i. President Charle's Keller for PoIioPIus at a mul- ti-district ceremontt held at EPCOT. Walt Disney World. change team from Australia auctioned off their Aussie Stockman's hats of Confederate grey with the proceeds going to PolioPlus. Team Leader Bob Clark of the Goford North Club handled the spirited bidding for the six hats and presented $9,000 (that's $1,500 a hat) to Jim Smulian, governor of District 691. Recipe for success-Few projects have been as phenomenally successful as the one cooked up by Verneil Martin, wife of Past District Governor Doug Martin of Calgary, Ab., Rotary clubs across North America have had great success in using "Among Friends" as a vehicle to meet their PolioPlus fund-raising goals. Several clubs surpassed their annual goal in a matter of weeks. The cost of "Among Friends" to Rotarians is U.S. $5.95 per copy; all shipping costs are prepaid. The retail price is $15.95-with 910 per copy going to PolioPlus. It is the responsibility of each club to submit a report and to ensure that funds are used only for that purpose. The Rotarians of Westlock, Ab., Can- ada, jump on'the band wagon to promote PolioPlus (see item, page a0. Friends, 4203-14 A Street S.W., Calgary, Alberta T2T 3Y3. Telephone orders: (403) 243-3693. Verneil is also considering a sequel to benefit other programs of The Rotary Foundation of R.I. Pedaling for PolioPlus-Those clubs getting a late start can propel their PolioPlus fundraisers forward by supporting two Rotarians in their intrepid bicycle journey of 6,436 kilometres (4,000 miles). The cyclists-Ralph Ardiff and Bob Tarlin of the Rotary Club of Danvers, Massachusetts-invite Rotarians to pledge a specified amount on a permile basis, with the money credited toward the donor's PolioPlus goal. lcontinued on pdge Silaer is an assistant 1C!r! THE ROTARIAN. editor of Canada. She has designed and promoted her own cookbook, with the profits to go to PolioPlus. This one-woman enterprise is now in its fifth printing and has raised an estimated U.S. $600,000 for PolioPlus. This exceptional publication, ti- tled "Among Friends," 651 contains over 500 recipes, selected from more than 3,000 that were submitted and tested. There is a wide range of classic traditional recipes, tried and true family favorites, exciting new flavor combinations, as well as international and ethnic specialties. Special features include a Rotarians' section, recipes for children, amusing anecdotes, food for thoueht, and valuable household hints. TOP PHOTO O THE WALT DISNEY COMPANY THE ROTARIAN/MARCH 1988 A messnge from the president The PolioPlus year O.r, p.ogress in the PolioPlus Campaign is much as we would have hoped for at this stage. Around the world, Rotarians are responding generously to the call of children everywhere to protect them from crippling and death. Different fundraising approaches are being implemented throughout Rotary. One cornmon method I have fostered as president of R.I. is based on the premise that PolioPlus represents a call to each and every Rotarian-an opportunity to make a personal financial commitment to children in developing countries. The PolioPlus Campaign has been an effort designed to take place over two Rotary years and my year-the second year-has been called by many "The PolioPlus Year." Yet as PolioPlus has become the major emphasis of this Rotary year, it was never designed to detract from the regular support of other Rotary Foundation programs. That is why PolioPlus has been called ertraordinary, and why we say it should ra\se new money that are "over and above" regular Foundation -funds support. Fundraising is progressing well. Already over U.S. $81.9 million has been officially reported. This comes as a result of tremendous efforts by Rotarians everywhere. For example, Rotarians in Belgium, Brazil, Germany, Great Britain, Hong Kong, Luxembourg, Norway, Portugal, and Switzerland have already exceeded ri Many Rotarians are now turning their attention toward public fundraising and community events. I applaud these efforts, but encourage all Rotarians to ensure that they first complete their fundraising among members, before looking to other sources of support. Remember, PolioPlus is Rotary's project-we Rotarians have made the commitment to bring about a polio-free world. At last year's International Assembly, I our scholarships? We will succeed in both. their minimum objectives, although many are still working toward higher fundraising goals. AIso noteworthy are the efforts of Canadian and U.S. Rotarians who account for half the funds raised thus far, and whose campaigns are just now moving into high gear. suggested that PolioPlus would be "Rotary at its best," our finest hourl Now as I look toward the upcoming Philadelphia Convention, which is only two months away, I know this year's convention will be Rotary's greatest celebration. There, we will announce to the Rotary world that Rotarians everywhere are united in a common effort for one of the most noble and humanitarian projects ever undertaken-the elimination of polio and protection for millions of children. I urge all Rotarians and Rotary clubs to recognize and meet these two challenges-fulfilling our PolioPlus commitments with fidelity, but not neglecting our suPport of other treasured programs of The Rotary Foundation. What profiteth Rotary to gain PolioPlus and lose CHARLES C. KELLER President, R.L It can be IHIS ROIARV WOR1II PolioPlus Month: The R.L Board has designated March as polioplus Month, a time of extra effort by Rotarians as the PolioPlus Campaign moves toward the major announci- Council deadline near: 1 Mav 19gg is the deadline for submitting proposed enactments to be conl sidered by the 1989 Council on Le_gislation, the legislative body of R.I. A proposed enactment eiactment is anv any proposal that would amend thl Constitution and ByJaws of R.I. or the Standard Rotary Club Constitution. (See page 4 for details.; major fundraising events for March from concerts to telethons -ranging to tennis tournaments. For a report highlighting successful club fdndraisers, see page 44 of this issue. President's March schedule: In the first and last weeks of the month, President Charles C. Keller will visit clubs in various parts of the United States. Mid-month will be busy, . At press time, more than 9,500 with trips to Harare, Zimbabwe Rotarians and guests from Z0 coun_ President Chuck will prer Rotarv's -where side at the Africa Conference of Development and Goodwill (11-13 March)-and South America. While in South America, President Chuck will visit clubs in Chile, Uruguay, and Argentina. Philadelphia in focus: Make plans now to attend the 1988 R.I. Conven_ delphia.- speakers' Jan Cartzon, chief """.";l"t:tAXl; of Scandinavian Airlines (SAS). can call the Convention Department at the Central Office of the R.I. Sec- retariat in Evanston (312-8dd-3000). issue goes to Rotary clubs 7,044,530 in ountries and geographical regions. Also, there are 5,495 Rotaract clubs with a member- ship of 109,900 in 112 countries; and 5,476 Interact clubs with a membership of 120,472 in 85 counFoundation report now available: Copies of the tgg'-gz Annual Re_ tries. In 1987-88 an estimated port of The Rotary Foundation of 10,0_00 young people will participate R.I. (No. 189-EN-i0gZ) are avail- in Rota_ry Youth Exchinge proable, gratis, from the Central Office grams. New Paul Harris Felibws in Evanston. The report was also included in the December l98Z issue of this magazine. phia" committee can provide you with convention information ind registration/housing forms-or you Meetings this month: 1-2 March. . . . Orientation of incoming directors, Evanston, Illinois, U.S.A. 8 March . . . Investment Advisorv Committee, Evanston. 11-13 March. . . . Conference of Development and Goodwill. Harare, Zimbabwe. On the air: The fourth edition of the Rotary News Netusork, the ,,video magazine" of Rotary news and in_ formation, has now been mailed to subscribers worldwide, with a fifth edition soon to follow. For details about subscribing to this innovative information tool, see ad on page 55. since 1 July 1987: 73,978. Grand to- tal of Paul Harris Fellows: 190,499. Documented contributions and p]lag5 tg the Polioplus Campaign: U.S. $81.9 million. Future conventions of R.I.: Philadelphia, Pennsylvania, U.S.A., 22-25 Mav 1988. Seoul, Korea, 2l-24 Mav 1989. Portland, Oregon, U.S.A., 27-30 May 1990. Mexico City, Mexico, 1-5 June 1991. rHE ROTARTAN/MARCH 1988 47 s\t.? NCn rU o t o.': Mexico-R :,i,"r,1:ki;i;ir't*,iiil:2 " ?l "'!;Xtr'liri j: miif ,:rf mf ,?,':iT;itf',:,,:]iii!r,:;,{:;'li{ :' ti;Y ff'f ;H i:ir:rc Z;a loca ":if ';i:!,'T" ii;::;;";,i'i,affies t ,, ..t Rotaractors le2yre dt-y -of are -The to. needy childte'n' ,iilning iiii:tri ';;;;' 40-Rotar a"ct clubs ii B angl adesh''There Bansladesh Ilt]TT our friends from Australia, we have a strong nevv school in which the children can receive an education." Promoting cross-community Peace The story of several RotarY clubs' joint fundraising project on behalf of The Irish Children's Fund begins, like many projects Rotarians sponsor, with the special efforts of one Rotarian who felt stronglY about A cyclone of activitY In Mav 1986, Cyclone Namu-one serving others. During World War II, of the wbrst natural disasters ever to Rotarian Lou Gross, of the RotarY hit the South Pacific-riPPed aPart Club of Northbrook, Illinois, U.S.A., the Solomon Islands, killing almost was a Jewish child in Czechoslovaa 200 people, leaving thousands more kia, sheltered from the Nazis bY never he Lou saYs family. hom-eless, and costing the Solomons Catholic economy more than A (Australian) forgot this courageous act. About two years ago, Lou was $2 million. In March 1987, Australian Rotar- struck by an account of the devastatians swept into the Solomons, ing impact of Northern Ireland's ons Young patching up lives and schools with going Protespeopl money both of amounts generous This was the first nationwide World CommunitY Service Project ever undertaken by the Rotary clubs of Australia; work teams from everY state (a total of almost 200 Rotar- ians) combined efforts to build 79 new primary schools throughout the Solomons. The Australian Rotarians built the schools in six months, aided bY $700,000 for materials from the Aus- tralian government's International Development Assistance Bureau, and the islands' government's organization for transPorting the materials. Rotary International Director/ Treasurer Brian Knowles, a member of the Rotary Club of SouthPort North, Qld., Australia, said the tion. The auction raised U.S. $15,000 through signed I Picasso, s as and con- ditioning units. The funds were used to help establish craft-production facilities in the Londonderry area/ which will offer emPloYment to the young people ParticiPating in the btoetani. Mem6ers of the Illinois ilu6s look forward to continuing theit link with the LondonderrY project-and, closer to home, with each other. East meets West Down Under service graduate StanleY Yiding Xue to itudv in the land Down Under. He chairman of his club, he wanted to create a project to help these young became the first Rotary Scholar from the People's Republic to study in in his youth: that religious During his two-Year course at the University of New South Wales, the Beijing native learned not only about econohics, but about Western cul- tants. and manpower. tvville to work with them on an auc- people discover what he ieamed had borders can be crossed. In Chicago, Lou found an organization called the Irish Children's Fund, Inc., which uses resources available in the U.S. to bring together young PeoPle in Ire,lald from both Protestant and Catholic communities. The Fund was created Australia. ture and the kindness of people. The hosted by a total of six RotarY families. The linguistic and cultural differ- a summer visit to the U.S.A., a chance to stay with an American family, and a glimpse at a pluralistic, multicultural society. Lou wanted to be able to raise funds on behalf of ences were challenges. At first, the typical Australian greeting, "How ya goin', mate?" produced a Polite "BY 6us," from Stanley. While seeking work during university vacation, an interviewer asked Stanley what his abilities were. As the Chinese are taught to be modest, he rePlied that tunities for teenagers. He traveled to LondonderrY and he iould do a little of this and a little of that, and neither verY well. His more than a project to aid neighbors met with members of the local Roprospective employer replied bluntan as to act agreed They club. in need of help. For manY, it was tary ly, "lf. you aren't good at what You a first-time visit to the islands, advisory board for the local branch do, *hy should t hire You?" This to which lie about 1,610 kilometres of the Irish Children's Fund and initial setback notwithstanding, the job for opportunities (1,000 miles) northeast of the Aus- help find Stanley zpas hired. to returned he When people. young tralian coast. The cultural exchange On his way home to Beiiing after on club his sold Lou Northbrook, with eating of working, staying, and a as the idea of a progressive dinner the local people was exhilarating. Said Moffat Maena, an aPPrecia- fundraiser to help renovate a Lontu: donderry building to be used in a tive parent in it follow-up Program. The Northbrook "After the cy ild club asked the nearbY RotarY clubs would take us of of Deerfield-Lincolnshire and Liberour school. N project introduced the Rotary Auslralia World CommunitY Service Ltd. program to a "comPletelY new dimension" in international activity. For the RotarY ParticiPants, it was the Fund through Projects that would promote vocational oPPor- A new beginning at 21 "I am readyi' were the words of Hazairin,21, as he was wheeled into the operating room. For the young man from Jakarta, Indonesia, it was the last chance for a normal life. The chief surgeon later said it was one of the most difficult cases of his career. Since the age of three, Hazairin has suffered from a vicious cancer that has deformed his face. A pearsized growth on his left cheek affected both his eyesight and ability to swallow. In 1986, Hazairin contacted Jack Daniels, past president of the Rotary Club of Kuningan. Jack rrrrpru ctrrdrrEre helped arrange surgery Ior for tne the young Indonesian at the Royal Adelaide Hospital in Australia. lThis unit specializes in difficult cases of neurological and plastic surgery of the geries endured with great courage, Hazairin has a new face-and a n6w lease on life. It was this younq man's steadfast will that kept him loing-and gave him hope. His doctors called him an "exemplary patient." Hazairin's visit also resulted in the birth of a sister- club relationship between the Ro- As for Hazairin, he'll need a new passport picture. head, face, and neck. , Several groups rallied to help, including the local Rotary club, the Women's International Club in fakarta, and the Indonesian Heart Foundation. The Kuningan Rotary Club, chartered in 1986, has 29 members of eight nationalities. Despite its small size, the club raised U.S. $15,000 to help pay Hazairin's expenses and airfare. Corporations such as Quantas, the Australian airline, also contributed generously. , Kuningan Rotarian Rodger Thornas, a former resident of Adelaide, set aside some vacation time to accompany Hazairin from Indonesia to Australia. At the airport, Hazairin ignored the stares af his face and his passport picture. Rodger helped the young man become acquainted with Australia by organizing trips to Cleland National Park and Natura Farma Centre, where he spotted his first kangaroo and koala. Hazairin was also greeted by the local Indonesian residents and the Rotarians of Hyde Park. A few days before the surgery, Hazairin met Vincent Matthews, a Malaysian youth recovering from a similar operation. "You're ugly now," observed Matthews, "but in a few days you'll be as handsome as me." Hazairin's condition proved to be experts' surgery pints of stic surTHE ROTARIAN/MARCH 1988 51 EMPoRIUM/CtASSIFIED ADS PRODUCE RESULTS! lf you want to reach THE ROTARIAN's half million monthly subscribers economically do it by classif ied. EMP0RIUM/Classified is designed for y0ur- . Club program or Project announcements Personal oroducts and services . . Sale, rent or exchange of Personal . vacation property Fund raising, collectors, books and publications Your cost is $3.25 Per word as a commercial advertiser ($2.25 per word for a three month schedule or more) and $2.25 per word f or non-prof it ads. For guidelines and additional information see the EMP0RIUM section in this issue, or contact Advertising Department, THE ROTARIAN, One Rotary Center, 1560 Sherman Ave., Evanston, lL, 60201 USA. (312) 866-3000 or 866-3197 GotaDlinit? Make witn lBadgPlf'ilAlltt In just a "minit" you can enter the lasl and easy, fun and protitable world of button- making with Badge-A-Minit These2%" Dlasticffited buttons are fun to make, lun to wear and easy to \ i " sell at flea markets, $26e5 tairs, conventions or sporling events. Supply buttons for community events, businesses or churches For $26 95 you get a hand held press, a sel ol 5 assembly rings and enough designs and metal paris to make 10 buttons To order additional button parls see the catalog included with every order Order today or send for a FREE catalog and idea book GUAHANTEED Badg€-Aillnlt, Ir.pt. Ro-388, 348 North 3{nh Rd.' Bor 8OO, Lasalle, lL 61301, Phom 81+22+2O9{J me the BadgeAMinit Sbder Kil lor only $26 95 plus -- S€nd $1.75 shipp'rE (lL resdenb add tl 68 td) !Maslercard Dvis Exp Oate Name Gty Slate Ptrone ( ! | am mt ordering rcw but plea* @nd me a FREE €talog o The Rotary clubs of Skivehus, Denmark, and ChertseY, England, have teamed up with the RotarY Club of Bulawayo, Zimbabwe, to install a solar-powered water pump in the village of Manane. . The Rotary Club of BiddefordSaco, Maine, U.S.A., in cooPeration with the Rotary Club of Natal, Brazil, is helping furnish and equip classrooms in a literacy project to Special Grants n Natal. Chigwell, top U.S. $L million The NethThe Special Grants Program of the Roscored a record year in 1986-87, million with more than U.S. $1 awarded to 142 projects in 48 countries. Special Grants have doubled since 1983-84, when 53 Proiects grow grain on 130 hectares (300 received U.S. $510,000. Many Special Grants awarded in acres) of land. 7987-88 are already benefitting peo- . The Rotary Club of Carlton, Enple in a number of countries. Among gland, recently provided two motoriycles to Mvumi HosPital in Tanthe projects: o The Rotary Club of Greeley Cen- zania to create a mobile eye-treattennial, Colorado, U.S.A., is work- ment service for remote villages. ing with the RotarY Club of Por- Prior to the creation of the service, tovielo, Ecuador, to send an EEG for every person treated in the hos(electroencephalograph) machine to pital, 30 remained blind in the outvillages. Portoviejo for use at the Maria Bui- lying Rotary Club of Carlton reThe the for School tron de Zumarcaga ports, "Contact of this kind gives Blind. ffi people in developed countries a more detailed picture of the life and problems in developing nations." Any Rotary club or district may apply for a Special Grant from Th-e Rotary Foundation of R.I. in support of an International Service projecl. A brochure (Publication No. 140) containing eligibility criteria and application forms is available from the R.I. office serving your area. Or contact Diann Porter, Special Grants Coordinator, The Rotary Foundation at the Central Office of-the Secretariat in Evanston. A formidable group of Fellows "Find 10 to 15 South facksonville (Florida, U.S.A.) Rotarians who are willing to become Paul Harris Fellows and I will make their spouses Paul Harris Fellows." That magnanimous proposal was recently made by R.I. District 692 Past Governor Bob Langley to current District Governor Jim Gorman and Crosby Dawkins, president of the Rotary Club of South Jacksonville, Florida. Less than a month later, in late December 7987, 30 members of the South |acksonville club were recognized as Paul Harris Fellows the largest groups of Ro-among tarians to receive the honor at one time. Fifteen of the Paul Harris Fellow contributions are earmarked for the PolioPlus Program. The remaining 15 will be used for scholarships and other programs of The Rotaiy Foundation of R.L Anniversary clubs Four clubs were elected to membership in the International Association of Rotary Clubs in March 1913. Canada-Ontario: Toronto. Krs U.S.A.-Alabama: Birmingham. A FI,IRNITT]RE AND ACCESSORIS Indiana: Indianapolis. Wisconsin: Milwaukee. special salute to these clubs upon their 75 years of service. Twenty-nine clubs were admitin Rotary Inter938. Congratula- s upon their 50 Argentina-Comodoro Rivadavia; General Alvear; Nueve de lulio; San Martin. Canada-Nova Scotia: North Sydney. Ontario: Durham; Port Elgin. Portugal-Figueira da F6z. Sri Lanka-Negombo. United StatesAlabama: Wetumpka. California: South Gate; South Pasadena. Georgia: Jefferson; Millen. Indiana: Rockville. Iowa: Britt; Grinnell; Be proud ofyour own handcraft skills with these easy,ro-assemble kirs in mahogany and cherry! FREE FTIII COTOR CATATOG lE()OBARruY finLID820-n22) ffi?rc16!leeli.ott I,I]\1ITED 3ArparkDrive,Dept RS6 Easton,l,tD21601 Parkersburg. Kentucky: Bellevue; Fort Mitchell; Horse Cave. Michigan: Gladwin. New Jersey: South Plainfield. Oklahoma: Edmond. Pennsylvania: Mverstown, South Dakota: Canton. Texas: La Porte. Place your adueilising in THE ROTARIAI{ and let it work for you! Virginia: Farmville. West Virginia: Alderson. ACME BIRD sE ED C SITMAR CRUISES BIG PRICE DISCOUNIS OMPA NY FOR ROIARIANS AND THEIR FRIEl'IDS es ce to t? coNSUL'TAN-f Post-Philadelphia USA HISIORICAT IOUR 0nlY $999 Apply: H0WARD T0URS, tNC. 526 Grand Avenue; Oakland, CA 94610 Telephone : (415\ 834 -2260 THE ROTAFIAN/MARCH 1988 lT's lN o. A comprehensive, informative book on the seven countries of the South Asian Association for Regional o fust in time for MAGAZ;INE MONTH: ,,YOUR EYE ON ROTARY," The NEW Slide Show about THE ROTARIAN o An ideal chance for magazine program chairmen to show what The Rotarian is all about. o This 12-minute, four-color, contemporary Presentation highlights The Rotarian's dedication to bringing clubs the latest RotarY news. ORDER TODAY! ORDER FORM Delivered Price $29.00 439-EN Quantity Total State- ZipCheck one: tr Check or money order enclosed ! ! bill Rotary Club bill me at this address: Mail to: Rotary International One RotarY Center 1560 Sherman Avenue Evanston, l[ 50201, U.S.A. 54 Rotarian authors Contemporary African Poems: Universe in Focus, by Chief 'Lai Joseph of Lagos, Nigeria (Dubeo Press Limited, 29A Berkley St., Lagos, Nigeria, U.S. $10.00, UK L6). A varied collection of modern poetry by a Lagos-based lawyer, TV journalist, and newspaper writer and editor. The poet's subjects include nature, potitical leaders, the countries of Africa, drug abuse, and human mortality. o The Scarlet and the Brown, bY the late Edward f. Blankman and Thurlow Orr Cannon of Canton, New York, U.S.A. (St. Lawrence University, Canton, NY, $12.95). A history of St. Lawrence University, takin! its title from the official school colors. The late Professor Blankman was a faculty member at the university for 40 years, and Rotarian Cannon was the universitY's director of public relations for 20 years. Both men served as president of the Canton Rotary Club. The history ranges from the 1915 "debate" over whether to install a campus telephone to the Vietnam War protests, on-camPus drug busts, and service employee strikes. o Building a Better You, by Robert Cooperation: Bangladesh, Bhutan, India, Maldives, NePal, Pakistan, and Sri Lanka. In almanac fashion, the author Presents each nation's essential statistics: brief history, form of government, resources, economic status, communications sYstems, and other facts. o Job Sharing in SingaPore, bY Dr. R. C. Cooper of SingaPore, Singapore (Published bY the \otarY etuU of Singapore, Orchard Point, P.O. Box 184, SingaPore 9123, no price given). A suggested solution to ihe country's longterm Problem of a limited workforce. Job sharing, a system of permanent Part-time empioyment, is two people sharing the iesponsibilities of one full-time job, with salary and benefits pro rated. The author suggests that job sharing will expand the indigenous manpower supply by bringing more women and older (over 55) workers into the workforce. o Simpson Speaks on History, by Colonel Harold B. Simpson of Hillsboro, Texas, U.S.A. (Hill Junior College Press, P.O. Box 619, Hillsboro, Tx 96645, ISBN 0-9121.72-3r-2, $12.00). An anthology of six historical presentations. Most concern Texas or the U.S. Civil War. Among the essays: "Camels, feff Davis, and Texas," the story of the Confederacy's experimental use of camels to help supply forts in the SouthwesU "The Audie Murphy Story," and "Booze in Battle and Bivouac," an examination of the drinking Problems of soldiers and officers in the Civil War. o Why Keep Making Others Rich?, by I.n. Daub of Nantucket, Massachusetts, U.S.A. (Reality Books LTD, P.O. Box 824, Lansdale, PA 79446 $10.95). An advice and guidebook to home mortgages and banking from a layman's perspective. The book includes a simple, workable, do-ityourself strategy for mortgage Prepayment and/ or refinancing. i Who's Gonna Cover 'Em Up?!: Chapet Hill Uncovered 1950-1985, by Roland Giduz of ChaPel Hill, United States Jaycees. o SAARC Facts and Economic De- North Carolina, U.S.A. (Citizen velopment, by M.L. Rahman of Publishing, Box 44, Chapel Hill, NC Dhaka North, Bangladesh (SARC 27514, ISBN 0-961.5867-0-2, Association, Dilkusha C.A., Dhaka- $14.95). A lighthearted "portrait" of Charles Payne of West Monroe, Louisiana, U.S.A. (Westem Pride, Inc., P.O. Box 1816, West Monroe, LA 71.291, $4.00, postage and handling included). "Action," saYs the author, "is the difference between a plan and a dream." A guide to Personal and career success, based on the author's own achievements in overcoming adversity and attaining ambitious goals. Foreword bY Dick Robinson, 1975-76 President of the 2, Bangladesh, Tk.400, U.S. $25'00). lcontinued on Page 551 $ YOUR CLUB READY FORVIDEO? Iluring his official visits to the 42 clubs in Ohio, District 66g, Governor Nelson French has been urging clubs to use R}TARY NEI,7S wnrwonl( (lRNN), bi--Lrrtrrry " magazine of Rotary information. "iaro "l knew that the at our district as eo*lons certainl rrrr r . or our ten group taPe iater It.r tion among his three to five clubs. Each each edi_ clu out_ standing programs." THE ROTARY NEWS NETWORK also has public relations value, says Governor Nelson. "our Zanesville prglident, Allan Land, is putting RNN on his ielevision station, so much of eastern Ohio will have a chance to see nfVHl, f"hint what that's going to do for itotary's image." "Get ready for video!" Nelson.is lelling his clubs. "Challenge a couple of your good members to donate a VCR and a sizable-scieen color monitor to Ihe club. Failing tfi"t, U"v them .from your club funds. Keep them with your club equipr*i ro theyyre available. " "My prediction," says Nelson, "is that two or three years from now, the average Rotarian is going to know qbout a 1,000 percent more about Rotary worldwide than bef6re. RNN is going to be that useful. What a teriific addition to the Rotary communications packagel;; lllb ;i*;t: Please enter my club or me as a subscriber to the ROTARy NEWS NETWQRK: RotaryCJubof- Send Check one: Network Check oner Bill my Rotary CIub Bill me pensona)Jy at the fo)Jowing address VHS_Beta Availableinotherbroadcaststaodards, -Subscription cost: tJ.S 9120 for six newscasts produced iD 1gg7_88 and distributed by airmail Sample tape U.S. g20. PHOTO COURTESY; GEORGE gNyDER Return form to: ROTARY NEWS NETWORK - Rotary International One Rotary Center.1560 Sherman Avenue Evanston, lllinois 6020] . tJ.S.A vevance law, 53 years. lcontinued from page 541 ihe Chapel Hill from some 2,000 local newsPaPer communitY, drawn ilarland A. H6fer of East Rochester, New York, U.S.A., automobile sales managing, 50 Years. Fred W. fenkins of Glen Ridge, New Jersey, U.S.A., formerlY real estate agency, 50 Years. ]. ROTARIANS! photos. I ENJOY A GREAT 2O.DAY FUN.SPLASHED ADVENTURE VISITING NORWAY, SWEDEN' DENMARK, AND A FESTIVE CRUISE TO FINLAND. $2805 August 25-SePtember 13 For Brochure, write to: Norman F. Barnes EXECUTIVE HOLIDAYS 3043 Carol Knoll Drive Lake George, NY 12845 Telephone: 51 8-668-3099 the Best Source BRONZD & AI,UDIINUTT Fon AlI O0CASIONSo n^PID ll[Ll]XlY Cast Plaou6s-R23 Engraved Plaques-R21 Ir! CO.'- !!l-c. w't TAIIEI lNEr tmiluf, Df,UltE corona. NY 1 1368 (718) 898-8080 Des€ners & Msufeturers, N rrAtrolrAr 96 or State of the Nation, by Trilok Nath of Delhi, India (Marwah Publications, H-39, Green Park Extn., New Delhi-110016, Rs 60.00, U'S. $12.00). Not long ago, Trilok Nath retired from a distinguished career in the India Police, a career begun in 1939 and reaching its aPex in the U.S.A., formerly livestock feeding, post as inspector general of the 50 years. Police of the State of Bihar. During his career, Rotarian Nath wrote In memoriam frequently on law-and-order topics. In this book, he takes an overview of India's government and societY, and offers a variety of solutions to that nation's dilemmas. Rotarian Nath has also Published National Security (B.R' Publishing Corporation, Delhi-1 10052, no price author rne aurlruf oooK/ the given). In In tnls this book, glven). Iocuses on terrorism, drug traffic, s in Punoint plan all these areas, as well as stePs to be taken to fortify the police force. 1710 Orrlngton Avenue, Evanston, llllnols @2O1 Operated by The Management GrouP, Inc. EUR0PE 0xt BY C nocKEFErtER PtaZA, l{EW YoRl(, NY 10020 Phone: (212) 581-3040 lileEtEs' cauF. 90069 Phone; (213) 2724424 SAVIT{GS (lN CAR RENTAT O PURCHASE 30(xr sut{sEr BLYD., LoS Between l'Etoile and la Tour Eiffel... hit,el *** 19. rue Cooernic 75116 PARIS @ 1.45 s3 76 o tgll, Geimany: VictorY and Defeat, by Robert O'Hare of Flagler Florida, U.S.A. (Vantage County, -516 W. 34th St, New York, Press, NY 10001, ISBN 0-533-06868-1, $12.95). A history in poetic form of a crucial year in World War II, when Rotarian O'Hare was a sergeant in the British Army. The author's poetry details army scenes on and off the battlefield. 01 630 939 F The followi achieved perfe years or more. I special salute 50 and this exemplary record: |ohn A. Ashton of Carrollton, years. 3500 Paradise Road Las Vegas, TELEX Nevada 89109 180010 (7021 731-2O2O Wilmington, Oh., U.S'A', 1937-38. foseph W. Fichter, Hamilton, Oh., U.S.A., 7939-40. Talton K. Stone, Elizabethtown, Ky., U.S.A., 195253. George Charlton DaleY, Bilston, England, 1962-63. William L. McAstan, Glasgow, Scotland, 196364. Hildor Tillinger, NorrkoPing, Sweden, 7966-67. Henri Grandiean, Lvon, France, '1.969-70. Harold El- ^A,tctrison, Skokie, Ill., U.S.A', 1970-71.. Norman A. GraY, Mans- tibtt field, Ma., U.S.A., 1970-71. lohn Stephen Hart-Jackson, Hexham, England, 7970-71. Marion Burns Robinson, Cayce, S.C., U.S.A., ave Ohio, U.S.A., retail variety stores, 53 'EVeRfW^MvtlE and Dr. ]oaquim Domingos Martins, Londrina Sudeste, District 453, Brazll. 100%ers NN Ydator IIU' Emery "Em" KelleY of Bing- hamton, New York, U'S.A., formerly- photo-engraving, 67 Years. elarence F. Lawless, Will Rogers (Tulsa), Oklahoma, U.S.A., formerlY Music education, 50 Years' Gerald N. Pearce of South Venice, Florida, U.S.A., formerlY banking, 50 years. Merle Soults of Tulare, Califomia, SCANDINAVIAN JUBILEE Frank M. Buniak of Hamtramck, Michigan, U.S.A., formerlY window cleaning, 50 years. Leon S. Haas, |r., of OPelousas, Louisiana, U.S.A., title and con- Japan, 7978-79. R. Gordon Judge, F6rt William (Thunder BaY), On', Canada,7986-87. _ |NVESTMENTS RETIREMENT LIVING STAMPS ANNOUNCEMENTS TRAVEL FLORTDA_V|ila home steeos poot, Jacuzzi. Weeklv U.S. 'beach. on golf course near opi Kachinas. Northwest ln_ JEKYLL lSl-AND, GEORGTA-Fd renr. . . 1-, 2-, and 3-bedrmm viltas on beautifut 17_ 277. Sherman AUDIOVISUALS AUTO DELIVERY AUTOMOBILES DELTVERED to or gRAND CANYON RTVER TRtps_Moror_ r39q. lng . oar-powered rafts. Departures from sound and video record_ -rnuronmental rngs-rr.ee caratog. SOLTTUDES, Oept. 369p, I l l40WestheimAr H^r.t^^ TYTTnro I ra^ BOOKS & PUBLICATIONS 6 ro 14 days. unroigefiabte fpJrllgclgbel, experience tor families,'qrouDJ ano rn_ diviguats. S ro 80. RtvERs d l^1^sl,-]Yal9!e canyon, 355-2237 oielxs, Box Az 86036, UsI. BUSINESS OPPORTUN OPEN YOUR OWN TRAVEL AGENCY. uomprete set-up availabte. Write: SWIN_ CINSKI-STONER, tNC.: 125 North gOg"*o.d A""., Sot i -(soo)-525-s202 (504) n me world istand t20 ity'sheiiind. todging, 9€-aiob SOUTH CAROLINA_ accommodations. pam PRODUCTS s. Cail 1-800_045_6966, . Ctub. EaEr 145 P^t6 FUNDRAISING VACATION RENTALS Ail errcrrc. For sate owner(209)524-3237 B4HA.MA tsLaNoS-ConOo roil6j, sS min_ POLIOPLUS LITHOGRAPH & utes.frol_Na_ssau. On safe, whiib whiie sandy !!11-r,9T-Ia:lgu, ^ol_ie[9. beach FREE GOLF & FREEGOLF&TENN|S, creat scubir diving (715) 479-8163 PRTNCE EDWARD rSt-Alro, Hases: . 3-5 fuil bath, private -bedrmms_ shore. U.S. up. Brochure Brochure, 1i3 pel_ $400 petham, Ny 10803. hamdale. Pelham, hamdate. 1o8o3, tisl. t ceuol_ POSTER REAL ESTATE 1sr+1 ENGLAND-Hetpf ut retired Londmers offer !l^llLs^ga-Sai!9 only). comforiabte bed & THE ROTARIAN/MARCH 1988 Named ScholarshiPs ThankYou For The Gift of A Lifetime memorabilia, cards, POLITBASEBALL -rcnf Pins, Ribbons, Banners, AUTOohaPnS, sTocKS, Bonds wanted -High Jriies oaid. PAUL LoNGo, Box 490-RL, South Orleans, MA 02662, USA. WORLD FELLOWSHIPS Mention the Rotarian when writing advertisers GuIourtNns national understanding' aP- proval of publisher' 2. Advertrisements are Pub- lished as sPace Permits; we ftJlg ary Foundation is such a-gift: of-notary who have provided the "gift cholar, our deepest and most sincere 1. All advertisements are sub- iect to acceptance and upport many causes" 'have many effects' i.tflrl"tt"" - for a lifetime --a persons gifts have the potential to affect inter- A But inte gratitude. cannot guaiantee- date of insertion. 3. All advertisements must be prepaid. a. beidline for advertisements is the 10th of the second month Prior to issue' 5. THE ROTARIAN assumes no responsibility for any service other thah Publishing paid advertisements in this secuon. cost of a Rotary Foundation RATES Minimum 15 words. $3.25 per word for commercial adiertisers ($2.25 Per word for three insertions or more)' $2.25 per word for non-Profit adveitisers. TelePhone number counts as two words. Send advertisement to'. Em' porium, One RotarY Center, 1550 Sherman Av6nue, Ev- anston, IL 60201, USA. s imPortant international For more information, contact your district annual giving chairman or: Barbara Longworth, Advancement Supervisor The Rotary F6undation ofRotary International One Rotary Center ts60 Sherman Avenue Evanston, IL 60201' U'S'4. i,ETNNS ITS PECIALCW By Curtis Casewit is sdll a gatis pleasure. rf I I I he most popular beaches are-still in Waikiki, about miles from 11 the now has 125 hotels (with some 28,000 rooms), 150 condo highrises (with 9,000 units), about 110 cities are this friendly. Good weather and good recreation and the blue Pacfic wrth palm trees must have (C) Jim Tuten aboald one ofthe manv dinner cruises. One after a4other, the higtrises light up. All the big U.S. hotel chains are Snrbatlwrs,lwtels dot WaikikiBeach represented here. night Just survey the skyline from The Big Island The natives call the mountainous 4,038-square-mi[e isle of Hawaii csntiru,ted an rcxt page Advertising Travel Supplement 1 to reach, thanla to inexpensive compact car ren$ls. Tennis has also long captured the ^ Maui. The travelers arrived in droves all of last winter. Mauls massive hotels were booked almost to caPacitY tlroush the end of summer- esPe' ciallv on the thnee'mile- long Kaana' pali Beach. ^ Maui currendv boasts about 14,000 hotelrooms; one ofthe countY officials admits that his island is a sbianger to .slumps that can plague somJPacific islands. The Kaanapali Village Resort, which has its own arsttip and an army of guards with Beach hotels alone account for some 500,000 travelers a year. The Maniotg which was built to accommodate The Big Island also allows the ambitious visitor to snorkel, swim, spearfrsh ake scuba diving lessons, hike a mountain trail and even skiallon banana forests! Spectacularr waterfalls! Fields of wild orchids and antirrhinums! The island's" leeward" side, rkii.rg white Kea.) tent elmpers, RV-camPers are in evidence on the volcanic heights of Maui There seens to be unbounded oPtimism on the tourist-blessed isle of Breakfast, comPliments of the house. It's iust one o hopefuls recendy cruised in three chartered boats to aack down the big makes staying sucn a speclal free broihure, Sunset Magazi exists, away from the center of Waikiki, a small, quiet hotel that takes Pleasure in Providing genuine, personal service. The only hotel on the best beach in Honolulu. Surrounded by the green open spaces of Kapiolani Park, it's the Perfect hideaway for the experienced traveler Rates from S8l to 53l0 For reservations. see your travel agent or call Toll Free: U.S. E Canada: l'8fl!42 l'8795 f'l-lhere I I Room rates from $99i single or double. Breakfast not available with special rates or tour packages. Good through 12/ 20/ 88. Cratuities not included. 88 add S7o send me a fJee Hawaiian Regent Brochure ' 72 / 21 / 87 -3 / 37 / The "Volcano GoH Course" maY have Hawaifs most intriguing location, iust a few hundred meten from the Kilauea crater. In addition, the eolf- minded traveler has acces to eight public courses- all of them easy 2 Advenising Travel SupPlement Plear City_ State- zip- Mail to: Director of Sales, Hawaiian Regent Hotel, 2552 Kalakaua Avenue, Honolulu, Hl 95815, 800-357-5370 Callfornla: l'8D2r24197 The Kaanapali Beach hotels are ts green acres are flamingos, black . and even South African penguins. The Hyatt's intimidating 22 stories and immense lobbies are lhed with a $2 million ldhoslibrary. can be recommended for its function as a resort with everything a vacationer could dream of. Each of the seven hotels went in for large shopping arcades, assorted Diamond Head Crater is a stmbol of Haweii Veii Mahoney/Wasserman & Associates can use the hotel- ro- hotel iitnevs. Taxi uansporration to the airport costs a small fortune. Maui's Kaanapali Beach Resort old. One can easilv trnderstand its success by aking a walk along the golden sands. [.ook toward the India-ink-blue sea. The mysterious multi- colored mounains of Molokai sand out on the hodzon. Maui's own blue-green and och,re is now 25 yean Some parts of Maui are owned by the Amfac conglomerate, which grew from a small store to a $Z billion enterprise. It includes some ofKaana. pali's many condos, which orisinallv sold for $40,000 and now seU foi 15 times that much. The cranes are mayor has hite to keep up the land," he saw. don't want to condos and the \Taiohai Resort sit in an immense boenical garden of torch your hotel windows, exotic birds twitter from dawn until before dusk. Kauai is no berer than Tahiti. Among the Hawaiian islands it is not too weii known. Kauai The natives call the island of Kauai Motorized guests complain about your hotel - and later during your say- rs th9 rich, wild tropical vigeta, tion. The beaches at the \i7ailua ioast are framed bv all coconut palm for- nes is ideal for hiken, backpackers, contiruted on rwxt pdge Advertising Travel Supplement 3 the road becomes "nu Pu kanla" "two hills that follow one another." You hike up to a mwerious unmarked boulder field which you're told, once held a sacrificial Hawaiian tem- oregano) ; ho.ir each and a isiand smaller airlines island hop, too. Aloha sometimes lets you have a rental car at a rock bottom rate. Hawaiian weather tends to be monotonous; temperatures alwaP seem to hover rr the 80's daY and niglrt, with warm breezes.During the winter, 'both as stops consume an visitorrand visited dis- "talk storv." An imporant local horse stable Akho flv to and some discount fares. Numerous remote center a good " dme Clothing and cololful wrinkle-free tranquil You mightbe at the end of the world. This isle is s[ow. No taxis, no traf- fic liglrts. No fast food chain even. Molokai has no movie *reare, no elevaton, no neons. DeveloPment remains minimal The natives, these tue Hawaiians, are afiaid of over' cause all its roosters crow at4 A.M. Onthe otherhand, where elsewould vou get "Holo H.olo Kai" French io"ri papaya-batter hotcake-s, - or Hawaiian-crepes with aopical fruit time. for brealdast? from the mainland. If you are saYing de, the flight attendant told him gendy, "TaLe it easy. Please relax You're on Molokai!" In all, there're only6,000 inhabimnts who, as local authoriry PhiliP or sandy E4:' :::::: eries 1t*?:1: will out. Check a uavel guide forgood resaurant choices. Avoid axis on Oahu; Leave some room in Your suircase vou spotlots ofMynabirds and quail, partridge, white egrets along the is roadsides. Quiking Molokai became King KamehamenaV's favorite place forhunting. Nowhere else in Hawaii do You get such a deep sense of history and widely available in many price nnges. is very much alive, with dis-motifs and high Hawaiian tinctivJ home items. 4 Advertising Travel Supplement Travel Tips Waikikf s bigness means variety along centers and bazaars burst to life; foot Panaewa Rainforest Zoo is the thing, complete with displays of Hawaiian flora- and fauna. Above the citY is Highway ectacular : Kaouna island's The Falls. Falls and Akaka traffic bustles here even at 10 P.m. The Hard Rock Cafe, a 250- seat move in quickly at the 4,000-foot alntude. lf ihopping is on your agenda, Hrlo Hattie's Fashion Center on Kanoelehua St. is well- known in the islands for is line of tropical clothing. There is even you'll find (96r-3037). made reef, andshows deep valleys. a tour of the workshops Maui' s volcanic masses are linked by at the picturesque Waimea Falls Park on the nordr shore, a magrrificeng manv- nered botanical garden. In Hilo, on *re " Brg lsland" .of Hawaii's largest town, a vrsit to dre meanscheap) of Haleakala Seven Pools. Glass- bottom boats are the best way for non- snorkelers to view the coral reefs and mynads of topic:l fuh. The Ln'Wa (f:,61' 339/) .-ir.t out of Lahaina several dmes each day. Rotary Make Upt For Rotarians who are vacationing or on busines in Hawaii, making uP 14 of them are on the island of Oahu where Honolulu and Waikiki are located. Most clubs have luncheon meetings' A t^ark Lr Hawaii Time Club MONDAY: East Honolulu Noon Noon Kahului Noon Honolulu TTIESDAY: Noon Soufi Hilo Noon Kehei 1?.15 nm Waikiki WEDNESDAY: Noon Maur Day norn around 10 or 11 dollan. Here's a day-by-day breakdown of where to go foryourHawaii make uPr 6 Advertising Travel SuPPlement Ponery Restaurant, Kaimuki Maui Palms Hotel Royal Hawaiian Hotel Hilo Hawaiian Hotel lntercontinental Hotel Ourngger Prince Kuhio Hotel MauiCounrv Club, Soreckelsville THIIRSDAY: Poipu Beach 7:30 am KaPaa Noon 7:15 am MeaoPolitan Honolulu Ala Moana and tie. Aloha shirts are most appropriate. Meai prices range from a low of $z.oo to a high of $15.00, with the Meeting Location Noon Noon Noon [-aharna 'lUest Honoiulu Noon Noon Hilo Noon Kauai Kona Shiraton Kauai Hotel Sheraton Coconut Beach Hotel Plaza Club, Downtown Ala Moana Hotel Kins Kamehameha Hotel Royal l-ahaina Hotel Hawaiian Hut, Ala Moana Hotel Hilo Hawaiian Hotel Kauai Hilton Hotel PolioPlus ...from page 45 The two men, both over 45, plan to push off from the coast of Washington in late May, and pedal through Idaho, Montana, North Dakota, Minnesota, Wisconsin, and Michigan, across to Ontario, Canada, then back into upstate New York and homeward via Vermont to Boston's north shore. Rotarian Don Ingraham will precede the cyclists from town to town in a van, while assisting in the logistics and collecting funds along the way. The team hopes to stay with fellow Rotarians en route and attend meetings whenever possible to report on their ad- Miniature Custom Banners Want a wonderful way to leave a lasting impression on visiting Rotarians? Just give them a miniature club banner of special design as a good will gift. Many Rotary Clubs find it extremely effective to trade the banners and build international Club displays, too! We can give you any type of special feature you wish in the design. Write for further infor- ventures. Ralph, an attorney, has already raised $30,000 in two months in support of the project. He is training to run in April's Boston Marathon (42 kilometres [26 miles]) in order to be "lean and mean" by the time of the bike trek. His partner, Bob, is a retired Air Force lieutenant colonel and travel agency owner. He has only one goal-to finish. The team has a four-pronged plan of attack: to solicit pledges at the local and corporate levels; encourage the 40 other clubs in District 793 to participate; invite all clubs along the bike route to make pledges and publicize the cause; and publicize the effort in the media. Bob and Ralph agree that it is not important whiih club receives credit for the pledges, since it all goes to the same cause, PolioPlus. For more information, write Bob Tarlin, Reservation Terrace, Newburyport, Massachusetts 01950, U.S.A. If there is sufficient interest, an 800 telephone number will be provided to give updates on the cyclists' location and progress. Clubs that wish to contribute to the race should remember that the proceeds will be applied to their own club's fundraising campaign. The home stretch-There are only two months until the final countdown at this year's International Convention, which will determine the outcome of Rotary's historic attempt to reach (and surpass) its goal of $120 million. In this final push for PolioPlus, use your creativity to iurge ahead in the home stretch. Remember-you are limited only by your imagination! mation, enclosing, if possible, a photo or rough sketch of the feature you want. We welcome your inquiry and naturally, there is no obligation. STOCK BANNERS We have a large selection of miniature stock banners to which we add name of your city and state. Prices sta7tat.............$2.35"a. pric6 FOB Chicago Send for catalog ANOTHER BIRTHDAY I teII myselt, it need not make me anything but what I am. We alone cross ow date lines reluctant, ruetully aware of what they mean and what they are: creaturcs with wings, creatwes with fins ctoss and rectoss them evety hout and tind themselves no less or more than anything they were betore. The TRAVEL and ADVENTURE FILM SERIES I tell myselt, whatever messages the mirto4 time's messenge4 delivers Your passport to effective fund-raising Phone 1-800-541-054'l for free information In Michigan and Canada 1 -61 6-459-9597 collect WINDOES TRAVELOGUES. INC, and I receive unwillingly, need not dim or diminish me. Though even one day at a time adds up and totals an amount far more than I could wish to count, as each day brings some golden Mention the Rotarian when contacting advertisers moments that glimmet among those of lead, I teII myselt, add those instead. E. B. de Vito (May to Nouember departures) Historic Sites o The famous International Seaway UNIQUE . ELEGANT. FRIENDLY o PRIVATE AIR-CONDITIONED STATEROOMS ST. IAIBENTE BIVEB CBUISINE #,tult';.-t IDEAU ST. LAWRENCE CRUISE 5HIP5 s THE ROTARIAN/MARCH 1988 b don't We'll help you min losing mona1, il we can get u to tfy us. fi2 aday, or less* . . . . r Straight, curved or spiml stairuays Sm@th, comfortable, easy-to-use Ask about low rental rute or lease Orer 50 yeas in public and private scton Wheelchair lifts and porch €levators also available EnFy Outdoor Drcellence with a @aznbo FOR FREE BROCHURE. WRITE OF CALL 1-800-782-1222 tN wt 1-800-552-7711 s19.OO a-tfri,ffi\ l2'wlde Dept RM, P.O Box 188. New Berlin, Wl 53151 *gased on typical straight installation at mtB SRP 8'eave helght Complete set constructlon amotTized ovet 60 months drawlngs and materlal llst for you or contractor's use. II{AI{ESYOUNl}Iffif LIT I lere's whv. International Coins & Curr6ncy, Inc. of Montpelier, Vermont is confident that once you try us, you'll decide to use our rare coin services again and again. That's why we're will- ing to risk losing money with this "get acquainted" offer. I lere's the offer. For as long as supplies last, we'll sell new customers guaranteed Very Fine Morgan silver dollars in preJ904 mked dates lor only $19.75 each in rolls of 20. Each coin is strictly graded VF according to the official standards of the American Send $19.O0 check or money order to: 2'' TALLER WOOD GRAPHICS P.O. BOX 1059 SMITHTON, lL 6225E SIZES: 5-l I WIDTHS: B.EEE FINE MENS' SHOIS hidden lnke juet Chm* a ng drese from a wide sbm, bots ud msuals. Satiefaction guumted. Exeptiooally crmfortable. Call or wite today lor youlREE dolor etalog so you ro look 2" taller inside ie in almmt no time. TOLL FREE lgx|34{}-3810 ELEVATORSO O RICHLEE SHOE COMPANY. DEPT. RT83 P.O Box 3566. Frederick. MD 21701 "How To Gook Road l(ill Gooking" -Goremet Feed on the food and the fun vou'll find in this 96 page booklet of hum<ir and color cartoons. Recioes include Bo-Peeo Cas- serole, Bumper Bambee Fawn-Do. A great Club port plus $7.95, ng. For prompt order fulfillment make check 1,010,174 ADUTTS payable to G & G Enterprises and mailto READ THE ROTARIA]I G & G Enterorises Box 14255. St. Paul. Minnesota 551 1 4 MOIITHtY Numismatic Association. ln- Rotary to sup- dividual coins are available for $25 each, half-rolls of 10 for $225 (save $25), and rolls of 20 l. b n h.TnUTH? 2"bil FAnbAICoMd? per customer. :l. wlll tr a. ml n I lere's how to take us up on the offer. To order by credit money-back guarantee. BdldOOODI|IJ-.nd 6d.r Fd.n&hlp3? & BEt{ EFICIAL lo All C.mcred? O ,-cntw.mrhsromo CAR TAGS 53.50 card, call toll-free l-8004514463 at any hour. Or send a check or money order to: International Coins & Currency, Inc., ll E. State St., Box 218, Dept. 454, Montpelier, VT 05602. Add $3.75 for postage and handling. lS-day - - for $395 (save $105). Order #l1960. Limit 3 rolls (60 coins) USE THE TEST Promotionol lfems & Guldes For Your Club, Your Friends! 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SEND TO: l4O5 Xenium - ing hcitation or stalling in heavy grass.' .--IIIII-II- @B[p Better Than Ordinary Ldwn o Save Over in I I I I o Flnd out all seven torilrl|t9c ways the TUFF-CUT is superior to ordinary mowers send for - Product awilabb otElokid o,6s r@ Acct No PLEASE PFINT CLEARLY Sign He.e arrrrrr---rrrJ #- t tt ! I T I T I I I Canada Garden Way Mfg. Co. Dept L776 l02nd St. & 9th Ave., Troy, I\ry l2lm : ExpJ- I I Apt h T I I T Add6 Sb@ ! I zip Feolwing PLA0UES ond AWARDS wilh ROTARY EMBTEMO LOOKING FOR THAT .'PERFECT GIFT''? WE SUGGEST THE ROTARIAN READER, a treasury of information, tree lo turn unlil socured lo SHAFT WiIh O KEY Engloving cosl 15 cenls o lcner. ullh our Posf Presidrnf Govol Ploquo - 331.95 Jluclers lronre Enol0ving B0nd - 333.95, 0s ! Goor ond Plnlon Ploq[os ond our turlc B0r, Sool Ends ond Splnnrr luonls CUSTOM PINS FOR ALL CLUBS quality Lapel, Convention, or Tie-Tac. Top to your design in HARD ENAMEL and vivid colors. NO DIE CHARGE! prices. Min. order only 150 pcs., 6-8 week Del. Write today for detailed work Wdlc 01 Coll to1 FREE Cololog - RE74 as seen at Rl Assenbly E lnstilute 0pryland Hotel ' Nashville 6Y lnleqcl 3 BolaAcl Enblem . LaSalle, lL 1201 Bucklin Avenue Home (815) 223'4669 from the first 75 years of THE ROTARIAN magazine. Order your copy todaY from G6DINTERNATIONAL DrsTRIBuToRs, tNc. Licensed Supplier ol Rolary, history, and humor, gleaned Belltlower, Calit 90706-1 703 (21 3) 866-3725 Merchandise 6'1301 the Central Office of R.l. Publication No. 310-EN. Cost: U.S.$11.50. Versatife New Carry-On Ttavel Pack Carry- "G0cAlllE" A VERY PERSO]{AI SIORY Jim Birmingham's Astonishing Amunt As an Ex-Addict FIGHT THIS EVIL DRUG Buy VHS Videotape Suitable for Schools, Groups, Churches Drug Programs Youlh Will Listen, Iark About ltl S20, 6/5100 pp , Money back guarante Whiftier, E Whittier Rotary Clubs and Boys and Girls Club, Producers Box 753, Whittier, CA 90608 "lt is Better to Light a Candle than to Curse the Darkness" Don't miss Emporium/classified ads on pages 57 & 58 on bag keeps necessary items close at hand when airborne. On the ground MOVING? becomes an ample day pack for easy, handsfree touring. Made of heavy-duty 11 oz. Cordura nylon. Main compaftment measures 12"x20"x7" deep. Overside exterior bellows pockets with 2 additional slot pockets. Padded shoulder straps, and waist belt secure behind zipper-closing pocket when not in use. 6142W Carry-On Travel Pack, U.S. $a9.75 ppd. Three colors: Forest Green. Gray. Black. Send for FREE catalog. L. L. IT'S A CROCK Bean, Freepod, ME 04033. USA. crocks personalized with your copy A TRAVEL/SPORTS Hand turned salt glazed stoneware and Rotary emblem IDEAL AS A GIFT FOR: . Past 0istrict 6ouernor o Paul . . llalris tellow Past President Perlect Attendance Benetit. to notrry Club POLlOPlu3 Etfort Send U. S. $25 + S5 UPS tor 2 qt. or $48 + i6 UPS for 1 gal. sizo wlth yout personalized copy (12 words mar.). Allow 1 O- 1 2 weeks. ln Wl add tax. SUN PRAIRIE ROTARY Bor 2O1, Sun Prairle, tvl 53590 For brochure 3.nd SASE wlth 2 3t!mpr. Be sure to notify the circulation department. We need 5 or 6 weeks to change your address. Please give us Your old address as well as your new and attach an address label from recent issue of THE ROTARIAN. MARKET. . . Of THE ROTARIAN's half million subscribers 757" average seven business and pleasure airline trips in a year 58% iake two or more vacations a year and average 17,230 miles trav- eled 61% are considering or have taken cruise 54% golt,42% fish and 21Y" hunt a 37"/" belong to a country club lf you want to reach this rmoortant market of a half million business and professional men write to: ADVERTISING DEPT., THE ROTARIAN Magazine, One Rotary Center, 1560 Sherman Ave, Evanston, lllinois 60201 Send to: THE ROTARIAN One Rotary Center 1560 Sherman Avenue Evanston,|L60201 USA a For Volue... and Memories ... Own Commemoratives of the 79th of Ro at Philadelphia, At Just 20 lbs., What lt Will Do Will Amaze Youl City Souvenir Plate; Featuring art ill ustration of Independence Hall, Birthplace of the u.s., Dated & numbered. (Limited Edition) Neck Tie; The Liberty Bellon American stripes of red, white & blue. Wear it proudly, give it proudly. I0 825/esch, plus tax & detwery. For or more, $20/each, plus tax & delivery I $L|/each, plus tax & delivery | You are a Preferred Customer-ORDER NOW AII merchandise made exclusively to be offered by Philadelphia Rotary. t- Send check, cash or money order Please ship souvenir plate(s). Send ouAN'ry , ot Souvenir Neck Ties. Send ,at NAME: _l EA.H $15/EACH MAIL TO: P H ILA DE L P H I A ROTA RY C LU B ADDRESS: STATE: 1422 Chestnut Street I I Philadelphia, PA 19102 88"/" of THE ROTARIAN Subscribers bought goods and seruices by Mail Order in the Past year. The exciting Mantis Tiller/Cultivator is changing the way Americans garden. lt weighs ,just 20 pounds, so anyone can use it. lt starts with a flick of the wrist . . . cuts through tough soils. . . turns on adime.. . weeds in and around plants, betvveen narrow rows and along fence lines . . . and runs all day on a gallon of gas! What's more, with its inexpensive attachments, it quickly becomes a furrower, lawn aerator or de-thatcher, a power edger, or a hedge trimmet! 25 FREE PAIRS Best of all, you can try the Mantis risk free! lf you don't /ove it, simply return it lor a full refund. Mantis tines are guaranleed for life against ever breaking and its engine has a Lifetime Replacement Agree- It---ztPi _PHONE: rZ5) 565-8377 I Full-Month In-Your-Garden Trial - Wright Arch h'eserver' Shoes ment! Why spend another season without the little tiller that's changing the way Americans garden? Yes! A FREE pair of America's finest men's shoes will be given to 25 people who answer this ad by May 31. We will draw 25 names from those who send for our FREE gatalog. Each will choose any pair of WRIGHT For free details call toll free, 800/344-4030. (ln PA, 8{!0/342-0052.) Or mail coupon todayl ARCH PRESERVER SHOES in our catalog! Mailthis coupon for FREE catalog and YOUR chance to win these famous shoes. @1988 MMC Executive Shoes, Dept. 248, Box E Rockland. MA02370 Enter me in the Free drawing, and send Free catalog of Wright Arch Preserver Shoes. (PLhASb PHIN I) llanlb tandacturing MAIL THIS couPoN Have you ever worn Wright Shoes? yes tr no ! Co, '1458 County Line Rd Dept.8033 , Huntingdon Valley, PA 19006 I ! ':, I Please send me inlormation on the Mantis Tiller/Cultivator, and the FULL-MONTH TRIAL. fi E I IqD4Y! # E s Qirto Wt4 @E: 7i^ \+ti+ 4+4\ tF&+ Ff+F W M .KJ 8 time Nat'l X C Ski Champion Olympic Silwr Medalisl r,\,lorld Cup Wnner Send for FREE INFORMATION regarding our lull color custom designed LOGO WATCHES lor your firm, club, school, organizations, etc. Your logo, photo, ad copy, etc., is the dial of this handsome watch for men and/or women. Highly a@urats with a super thin quartz movement, genuine leather band, ings, Banquets, etc. Humorize your sweep second hand Our 16th year. Current issue, & a full one year guarantss. Fully equal in quality to some of the finest quartz watches on the market today, bd at only a fraction ScientiticStudy Banks llordicTnck #l In tests of exercise efficiency at a maior university, NordicTrack burned more because Nordiclrack is more complete than an Exercise Bike. r o according to the.individual muscle strength-no maior muscles are overstressed or under-worked. because l{ordicTrack has inertial resistance not available on a Shutf le-Iype Ski Exerciser. Other ski exercisers use less efficient frictional resistance with a resulting calisthenics-like feeling. NordicTrack's unique flywheel resistance for a life-like feeling of smoothness and continuity is matbhed only by real skiing. Burns Up To 600 Calories per Fr eo! tAlo,rarTrack u-t v.vll Jonathan Blvd. N., Chaska, MN 55318 305C8 o Pst 1986 141 1rO23 watches. Write on your letterhead for full details today. The ideal gift. WORLDWIDE POSTAGE LOGO WATCHES P.O. Box 780254 -R Wichita, K5,67278 STAIIPS - oNLY $3.OO! All Different! All Gen- uine! Value-packed collection to introduce you to our sP€cial offers. collector's catalog, and approval service. Other exciting stamps included. Buy any or none, return balance. ATTENTION CLUB WILTON STATP GO.' DePt. RT3 P.O.B.85O, WILTON, NH 03086 OFFICERS! ovER 300 cruss Adds important upper body exercise. Provides more uniform leg muscle usage, because ilordiclrack is more thorough than a Rowing Machine. NordicTrack's resistance is proportioned JOKES UN-LTD. 8033 Sunset Blvd., Dept. R-3 Hollywood, CA 90046 Very inexpensivs ev€n in small 1. NordicTrack X-C Ski Exerciser 2. An Exercise Bike 3. A Rowing Machine 4. A Shuffle-Type Ski Exerciser r $8.50. Send check or m.o. to: quantilies. Order as few as 1 dozen Rank of Exercise Efficiency It's Only Logical that NordicTrack Would Get the Highest Scores speech for any audiencei any occasion. of the cost. calories and provided greater aerobic workouts. NordicTrack's higher oxygen usage test scores show that more muscle mass is involved in the exercise and more calories are being burned. f0lGs roR sPEAlfiRs! AR.E NOW USING ROTARY CLI.JB SOFTWARE TbMuce: Mailing labels. Rosten. Bills Attendance RePorts and 30 Other Valuable Reports CALL 1-800-367-6291 in Texas call (2141 369-2559 FREETRIAL ORINFORMAIION F1ORA (We have the Olficial Licensefrom Rotary Intl. lo ofl?r Rotart' Club So.ftware ) Runs on IBM PC or 10070 compatibles. lfG!i SERV,CE CLUB SOF TWAR E, INC. 61114 Sherry lane, #1Z). Dallas, (2r4)36y2559 Texas 75225 in Sale by Mail means MAII 0R0tR sAtts AOIJtRIISING PUBLIC NOTICE: Due lo manufacturer's overstock, discontinued merchandise, or soecial arrangements Damark is able to offer you name brand products al FAR BELOW DEALER COST! A Powertd LapTop Personal Computer That Lets You Get The Job Done Wherever lt's Convenient! Built-ln Word Processing, Spreadsheet, Filing a nd Te lecom m u n i cat i o n s- Ready I n stant ty W h e r- . 64K BAM memory stores data a State-ot-the-Art Sound System with pulser, MADE BY YAMAHA! This unit has many of the teatures found only on the most expensive CD players! FEATURES: .3-Beam Laser pickup . 9-Programmable memories . Digital Filtering . Motorized lront loading . Sott-touch control door . Dual speed audible track search . Hi-speed program search . 4-digit LED multiJunction readoul . Index search . Full tactory warranty! Order No B 662-102129 Insured Shrp/Hand : g8 50 ELECTRIC LOG SPLITTER Split a cord ot oak in just 2 Warm up to a nice cozy hours without even breaking a tire with this sweat or a Hearth-Glo blister! This 1.5 horsepower Protect Your Family and youi Property with Highty Retiabte Automatic Security Lights! Fully Automatic Operation ! lntrared Sensor! Day/Night Sensor! Manufaclurer's FEATURES: Suggested Retail: . Solid-state circuitry . 75'Maximum sensor range . 2-1 50 watt floodlights . Auto/tesvon swilch . Bulbs not included,uses standard 135 Watt bulbs . FULL FAC|ORY IIIIIIIIII I _ I I $49 Order No 8-662,101246 Insured Ship/Hand : g4 00 WAFNANTY! I I T I I I I $129.95 12 coal/ wood Woodmate I operates on 110/ 120 volts and exerts up to 10 burning stove. Conserves energy and room's decor! tons ot hardcore split- Features: tingtorce! ' 1 electric Compare At: jack $899.00 5 HP Black & Decker motor with hydrautic . : $39.00 rorce value, IIIIIIIIIII o*o*o Li*'ro,o ' rorrnstarraron s order No B 662,102368 Insured Ship/Hand.: g45.Oo Manufacturer's Retail - 'oooSuqoested at secg.gs @ EEEIEE o, t298 ' FULL I-YEAR WAFRANTY! . ONE-YEAR WARRANTY! . FULL IIIIIIIII FOR FASTEST SERVICE CALL TOLL FREE '2gg Order No B 662-102335 Insured Ship/Hand g4O 0O OTy pRtCE S/H/t TOTAL 1-800-533-3379 NAME ADDRESS SU8 TOTAL ST- CITY E ZIP DELIVERYTO48US STATESONLY inMNadd6%SatesTax coRpoRATE oFFrcE (612) 560-5415 TorAL cHEO(MoNEy oRDER NoEXp. DATE_ SendTo: DAMARKINTERNATIONAL, lNc.,7714BrooktynBtvd.,Minneapotis,MN55443 flvrsn El MASTERoARD oARD f I I t I I I a water while lighting and smoking cigarette in a long holder. a -"Gollv." said the husband, "a man would have to be nuts to trY such a dangerous feat." "Not really," said the wife. "He doesn't inhale." Short takes Most parents don't lose control of their cars until their mid-thirties' That's when they teach their teenaqers how to drive. o-Heard about the fellow who never procrastinated? Seems he never got around to it. o lt's better to do something and fail than to do nothing and succeed. "H.e!, Fred You wearing a new hearing aid?" "Yep, it's the latest thing on the market. Best ever. Nothing like it. I can hear my phone ring from out in the alley. I can hear a hummingbird a hundred yards away." "Terrific. And so small. What kind STORY is it?" "Quarter of three," Fred an- swered, looking at his watch. The hardest thing to learn "Nice shot." denly, Sam awoke to see that theY *ere srrr.ounded bY about 50 is which bridge to cross and which to bum. A bounty of $5,000 Per caPtured live wolf had turned Sam and Jed into fortune hunters. Day and night they scoured the mountains and the forests looking for their valuable prey. ' Exhausted, they fell asleeP dreaming of their potential fortune. Sud- wolves with flaming eyes and bared teeth. Sam nudged his friend and said, "fed, wake up. We're rich." The wife was forever trying to get the husband to quit smoking ' . . to which he always rePlied that he didn't inhale. Once they went to the circus and the ringmaster introduced a daredevil who would leaP from a 100-foot tower into a small tank of -ED 98-Year-old Rotarian Elk Citu, Oklahoma, U.S.A' The world's stingiest man went shopping for his mother's birthday. Everything he saw was too exPensive except for a $200 vase that was on sale for $8 because the handle had been broken off. He bought it and had the salesman shiP it bY mail so that his mother would think he had paid $200 for it and that it had been broken in shiPment. A week later, he received a thank you note from his mother. "Thank you for the lovely vase, son," the letter read. "It was so nice of You to wrap each piece seParatelY." The editor of a local newsPaPer was noted for being stubborn and hardhearted. "You alwaYs think you're ighL" an indignant reader said to him in the street. "You know very well there have been times whbn you have been dead wrong." "You're ight," said the editor, "there was one time when I was wrong. It happened once when I thought I was wrong and I wasn't." Two women were talking. "I AlPr1d "Did uou whistle?" think my husband has been lYing to me lately," the first one said. "Can't you tell when he's lYing?" her friend asked. "I can tell when my husband is lYing to me." "How?" asked the first. "It's easy. I look into his eYes, then I look at his lips. If his lips are moving, he's lying." RncrsrnR Now FoR THE Mosr PRESTIGIOUS, SCENIC ND ruN-FITtED GOLF TOTJRNAMENT N THE HISTORY OF ROTARY. red sun rises over the Arctic horizon. Seven men and one woman launch an epic SZ-day adventure. The Steser International Polar Expedition. During two grueling months of exhaustion and exhilaration, of terror and triumph, human and instrument best one of the world's most unforgiving climates and inhospitable terrains. Under the co-leadership of Will Steger and Paul Schurke, the team triumphs over paralyzing seventy-degree-belowzero temperatures, blinding whiteouts of wind-driven snolv treacherous gaps of earth's summit without resupp$ is achieved. In the course of its journe;r the Steger Expedition shatters another precedent. Member Ann Bancroftbecomds the first woman to trek to the Point fog-enshrouded wate!, and forgr-foot ridges caused by shifting ice. "In twent;r years of experience," said Stege4, "I've never seen such conditions. It was brutal." The injured and spent are airlifted out. Five men and one woman reach the forbidding and mesmerizing geographic North Pole. The first confirmed conquest of the where all lonsitudinal.lines meet. Will Steger and Paul Schurke know better than most what endurance is demanded of equipment in the perilous polar wastes. Their choices were proved correct by the precise performance of the lv instruments used to euide the expedition to its remote destination: a sextant and a Rolex chronometer. V ROLEX ll/rite lor GtVT:ty'Iaater II Oydkr Perpettul Cbronomzter in tainleu tteel. brocbure. Rob-t lVatcb {IS.A., Inc., Dept. 379, Rolet Buil?ing, 665 Fiftb Avenut, Mw York, @ 1986 Roler Watcb US.A., Inc. GMT Master ll, Oyster Perpetual are trademarks Mw York 10022-5J8J.