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424 East Agate Ave, Granby Co 80446 | 970.887.3334 | www.skyhidailynews.com
U PD ATED J AN U ARY 2015
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OVERVIEW
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Grand Prize: New flat screen
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AT SkyHiDailyNewS
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COL ORADO NEWS
GRAND COUNTY,
YOUR SOURCE FOR
VOLUME 7, NUMBER 30
TV!
SKI CONDITIONS
Winter Park Resort
Base: 65 inches
Ski Granby Ranch
Base: 36 inches
Nordic groomed:
YMCA Nordic: 55 km
Grand Lake Nordic: 35 km
km
Devil’s Thumb Nordic: 115
— WEDNESDAY, FEBRUARY
FREE
5, 2014
IN GRAND LAKE
ROCKING GOOD TIME
PHOTOS BYRON HETZLER/BHETZLE
The Grand Lake Village
People, left, and KISS Girls
sleds come together during
a heat of the bed sled races
at the Grand Lake Winter
Carnival on Saturday, Feb.
[email protected]
1.
FORECAST
P. 16
High 14; Low -1
Chance Snow
GRADE,
LAUREN ROMERO, 4TH
FRASER VALLEY ELEMENTARY.
THREE AMAZING FACTS!
1
2
3
The Sky-Hi News Reaches over 80% of
the market over a 7 day period
For every one paper we print, we average
over four readers
In a 2013 poll, 88% of the respondents
consider the Sky-Hi News and
skyhidailynews.com their primary news
source for Grand County.
424 EAST AGATE AVE, GRANBY CO 80446 | 970.887.3334 | WWW.SKYHIDAILYNEWS.COM
the
push their bed sled toward
The Grand Lake Fire Department place.
take first
department went on to
finish line during a heat
fire
of the bed sled race. The
Vanessa Rus writes:
“Before the holidays, I
ended up very physically
sick. My husband was
also ill and was able to
recuperate and return to
work while I was taken to
Denver to be treated for
and continued to recupermy illness. I returned home
to work. I had gone to
ate, but was unable to return
Lake and received a card
the Post Office here in Grand
address or any identification
in the mail with no return
card had a ‘Get Well Soon’
of where it came from. The
the card was $140 dolmessage in gold glitter. Within the card stated ‘Thank
top of
lars. The message at the
taken
that you do.’ I was quite
you for all the hard work
by the kindness of this
back and emotionally touched thought of me in
who
one individual or individuals
such a wonderful way.”
Grand County, Colorado is only short drive from Denver
and provides a mountain getaway to many second
homeowners and visitors. The diverse county is home to
several ski resorts, the enterance to the Rocky Mountain
National Park, and a host of summer and winter activities.
The print edition of the Sky-Hi News is published free
on Wednesdays and Fridays serving the towns of Winter
Park, Fraser, Tabernash, Granby, Grand Lake, Hot
Sulphur Springs and Kremmling.
PAGE 2
DEMOGRAPHICS
POPULATION
13,905
GRAND COUNTY, CO
SOURCE: DemographicsNow
GRAND COUNTY
Our team takes pride in meeting the needs of this diverse,
but highly active and educated community. This unique mix
is made up of hard working families, retirees and visitors.
We have taken great care to understand our readership and
develop products and content strategies that meet their
demands.
• Almost 70% of the Sky-Hi News readership is between
the age of 35 and 64
MEDIAN HOUSEHOLD INCOME
$60,455
• On average, almost 80% of our readers are homeowners.
• 20% of our readers are second homeowners
GRAND COUNTY, CO
SOURCE: DemographicsNow
HOUSEHOLDS
6,057
GRAND COUNTY, CO
SOURCE: DemographicsNow
BUSINESS COMMUNITY
1,842
GRAND COUNTY, CO
SOURCE: Borrell Associates
424 EAST AGATE AVE, GRANBY CO 80446 | 970.887.3334 | WWW.SKYHIDAILYNEWS.COM
PAGE 3
OUR
AUDIENCE
Print
WHAT ARE OUR READERS LOOKING FOR?
People/local profiles 57.2%
Local government coverage
64.6%
Community news/nonprofits, clubs, etc.
59.3%
Lifestyle stories, recreation to health
49.4%
Family activities information
44.1%
Seniors information and stories
24.5%
Historical information about Grand County
56.7%
‘How-to’ information geared toward Grand County 39.6%
Real Estate31.9%
Sports22.5%
Classified Advertising39.7%
Ads for local businesses
43.6%
Ad inserts (flyers)31.2%
2013 SHN READER SURVEY
POWERFUL REACH
The SkyHi Daily News enjoys a diverse audience of
locals, second homeowners and visitors. Some of their
interests overlap and some are unique to each demographic. As a result, we have developed a product mix
that specifically caters to each of these audiences both
in content and distribution.
424 EAST AGATE AVE, GRANBY CO 80446 | 970.887.3334 | WWW.SKYHIDAILYNEWS.COM
• Wednesdays and Fridays: 21,000 readers
(circulation 5,500)
• 43.6% of our readers seek ads for local businesses
• 31.2% of our readers seek ad inserts (flyers)
PAGE 4
OUR
AUDIENCE
Digital
WWW.SKYHIDAILYNEWS.COM
30-Day Traffic
(12-month Average)
Unique Visitors
28,598
Page Views
151,321
Visits
54,822
• DISPLAY ONLINE
• MOBILE
• SOCIAL MEDIA MARKETING
• SEARCH MARKETING
• STEAL TODAY’S DEAL
DIGITAL SERVICES
We have expanded our marketing options so you can
extend your reach. The SkyHi News offers
a selection of digital solutions to ensure you get your
message to your customer, within your budget. Whether
you want to reach the person looking for real estate in
a resort town, the visitor hungrily searching for a good
restaurant or the local resident who needs a new cell
phone – we can connect you with them.
424 EAST AGATE AVE, GRANBY CO 80446 | 970.887.3334 | WWW.SKYHIDAILYNEWS.COM
• 80% of our readers check the skyhidailynews.com
for breaking news
• Over 60% of our readers keep up on local news at
skyhidailynews.com between print editions
• 57% of our readers use the skyhidailynews.com to
receive local news
PAGE 5
PRODUCT
SNAPSHOT
Sky Hi Daily News
Publication Frequency:
Twice Weekly:
Wednesday & Friday
Quantity: 5,500
Geographic Area:
C
Grand Lake - 80447, Granby
- 80446, West Grand:
Kremmling - 80459,
Parshall - 80468, Hot Sulphur - 80451, East Grand:
Tabernash - 80478, Fraser - 80442, Winter Park - 80482
SKI CONDITIONS
ELECTION DAY, APRIL 1
GRAND LAKE,
FRASER, GRANBY
ELECTION DAY, APRIL 8
WINTER PARK
YO U R SO U R CE F O R GR A N D CO U N T Y, CO L O R A D O N E WS | | U PDAT E D DA I LY AT SkyHiDailyNewS.com
BYRON HETZLER/[email protected]
A flock of Canada geese take flight from the Colorado River near Windy Gap Reservoir on Thursday morning, March 27, west of Granby.
onnect for Health Colorado representatives and Certified Health
Coverage Guides are attending
upcoming events during the countdown to the March 31 health insurance
deadline of open enrollment. The guides
will meet with local residents and business
owners to answer questions, discuss new
health insurance offered by the statewide
health insurance Marketplace and assist
with enrollments. The deadline for uninsured Coloradans to enroll in commercial
new financial assistance to reduce costs. The
Customer Service Center is open from 7 a.m.
to 8 p.m., Mondays through Saturdays, at
1-855-PLANS-4-YOU (855-752-6749). More
information is available at www.ConnectforHealthCO.com.
health law. The Tax Policy Center has
an ACA Tax Penalty Calculator that can
show the penalty amount with just a few
clicks, at http://taxpolicycenter.org/taxfacts/acacalculator.cfm.
INDIVIDUAL PENALTY FOR NOT
HAVING HEALTH INSURANCE MAY
BE HIGHER THAN YOU THINK
11 a.m.-3 p.m. at Granby Library, 55
Zero Street, Granby
The penalty for not having health insurance in 2014 is not as simple as many
people think, and probably more than
the $95 minimum under the federal
FRIDAY, MARCH 28
SATURDAY, MARCH 29
10 a.m.- 4 p.m. at Granby Medical
Center, 1000 Granby Park Drive S.,
Granby
Winter Park Resort
Base: 80 inches
Ski Granby Ranch
Base: 48 inches
Nordic groomed:
YMCA Nordic: 105 km
Grand Lake Nordic: 35 km
Devil’s Thumb Nordic: 120 km
VOLUME 127, NUMBER 28 — THURSDAY, MARCH 27, 2014
FREE
Sunshine Project
illuminates best
practices in open
government
By Tonya Bina, Leia Larsen
[email protected]/ [email protected]
We tackled what we view as the first
“layer.” We applied points to each
of four categories, then assessed
each government accordingly:
government websites (30 points,
plus 2 bonus points), meetings (30
points, plus 4 bonus points), budgets
& financial (30 points) and the
records request process (10 points).
hat makes government
transparent?
That answer involves many,
many layers of case law, legislation, expectation, ideology, opinion, awareness
and even attitude — too many layers, in fact, to
deliberate here.
In essence, it’s how expensive fees are for
obtaining records, or how well minutes are
recorded and kept, or how populated websites are with information, or how emails are
exchanged among government officials, or how
they conduct business in private, and everything in between.
Transparency, or the
SUNSHINE
lack of it, includes
PROJECT
what isn’t recorded, or
what may be hidden
IN DETAIL
from our view.
See the methodolIt wasn’t easy, but
ogy, points and exthe Sky-Hi News
planations in detail
has conducted its
on a spreadsheet
first-ever Sunshine
posted at skyhidaiAudit in celebration
lynews.com
of National Sunshine
Week, held this week
of March 16-22. The audit involved all incorporated towns in Grand County and Grand
County government, as well as four major
districts in the county: the two school districts,
the hospital district, and the library district.
The districts results will be published next
week.
We took on this challenge for multiple reasons. We are hoping the project is enlightening
to readers and empowers them to seek records
and information at their disposal, educates
BYRON HETZLER/[email protected]
Health & Fitness
Publication Frequency: An-
health insurance for 2014 is March 31. After
that, uninsured Coloradans cannot get
commercial coverage until 2015 unless they
have a special circumstance, such as losing
a job that provided coverage or moving to
the state. The next open enrollment period
will be Nov. 15, 2014, to February 15, 2015.
Coloradans can apply for Medicaid and
Child Health Plan Plus at any point during
the year. Connect for Health Colorado is
a new health insurance marketplace and
support network that allows individuals,
families and small employers to compare
and purchase health insurance and access
SKI CONDITIONS
Go to skyhidailynews.com,
online E-edition,
or pick up a March 26
Sky-Hi News newspaper
SUNSHINE, 1
FREE
Experts provide help as March 31 health insurance deadline nears
Sky-Hi staff
Middle Park Times
Publication Frequency:
Sky-Hi grades towns, county
in first transparency audit
Weekly: Friday
Quantity: 900
Geographic Area:
W
W
Grand Lake - 80447,
Granby - 80446, West
Grand: Kremmling 80459, Parshall - 80468,
Hot Sulphur - 80451, East Grand: Tabernash - 80478,
Fraser - 80442, Winter Park - 80482
YOUR S OURC E FOR G RA ND C OUNTY, C OL ORA D O NEWS | | UP DATED DA I LY AT SkyHiDailyNewS.com
VOLUME 7, NUMBER 45 — FRIDAY, MARCH 28, 2014
CLEARED FOR TAKEOFF
Reach your best
consumers with
Sky Hi Daily News
MEET TOWN
ELECTION
CANDIDATES
Winter Park Resort
Base: 78 inches
Ski Granby Ranch
Base: 46 inches
Nordic groomed:
YMCA Nordic: 105 km
Grand Lake Nordic: 35 km
Devil’s Thumb Nordic: 120 km
No ExcusEs, No Buts!
AffordAble And
time-finding wAys
to get into shApe
plus
the best nutrition for
your hArd-eArned dollAr
nual - January
Quantity: 10,000
Distribution: locations
Geographic Area:
Grand Lake - 80447, Granby
- 80446,
West Grand: Kremmling 80459, Parshall - 80468, Hot Sulphur - 80451,
East Grand: Tabernash - 80478, Fraser - 80442,
Winter Park - 80482
2014
Shake that Salt habit;
tAme thAt sweet tooth!
Consider Acupuncture
for what ails you
PAGE 5
PAGE 12
Why Cross-Fit is
so Popular
The Skinny on
Skin Health
424 EAST AGATE AVE, GRANBY CO 80446 | 970.887.3334 | WWW.SKYHIDAILYNEWS.COM
Explore Grand Magazine
Publication Frequency:
Summer & Winter Editions
FRESH
TRACKS
Quantity: 20,000
Distribution: Inserted
2500 copies on Denver’s
Front Range visitor
&
high traffic locations
Geographic Area: Grand
Lake - 80447, Granby - 80446, West Grand: Kremmling 80459, Parshall - 80468, Hot Sulphur - 80451,
East Grand: Tabernash - 80478, Fraser - 80442,
Winter Park - 80482
kremmling
|
hot sulphur springs
|
grand lake
|
granby
|
fraser
|
tabernash
|
winter park
winter 2013/2014
Take sledding to new heights
GEARED UP
Retail picks for this year’s
best equipment
WINE & DINE
Local libations and
chef-favorite recipes
s ky hi dai ly ne w s .co m
1
Best of Grand
Publication Frequency:
Annual - August
2013
Quantity: 6,000
Geographic Area:
Grand Lake - 80447, Granby 80446, West Grand: Kremmling
- 80459, Parshall - 80468, Hot
Sulphur - 80451, East Grand: Tabernash - 80478,
Fraser - 80442, Winter Park - 80482
R E C R E AT I O N D I N I N G B U S I N E S S
www.skyhidailynews.com
PAGE 6
COVERAGE
AREA
3
4
2
5
1
6
8
7
9
12 13
14 11
10
16
17
15
19
18
20
This map was provided courtesy of Grand County Tourism Board
C IT Y
ZIP C O D E S H N MP T EG M
YES
YES
NORTHERN/CENTRAL GRAND:
GRAND LAKE
80447 YES
GRANBY
80446YES YES
YES
KREMMLING
80459YES YES
YES PARSHALL
80468YES YES
YES
HOT SULPHUR
80451 YES
YES
YES
TABERNASH
80478 YES
YES
YES FRASER
80442YES YES
YES
WINTER PARK
80482 YES
YES
WEST GRAND:
EAST GRAND:
YES
424 EAST AGATE AVE, GRANBY CO 80446 | 970.887.3334 | WWW.SKYHIDAILYNEWS.COM
According to most recent census, Grand County
is home to 13,905 permanent residents with
a 80% homeownership rate. However, Grand
County serves as a second home to a growing
population of second homeowners. 65% of
homes in Grand County are second homes.
PAGE 7
WHO WE ARE
PUBLISHER
Matt Sandberg
x13100
[email protected]
MANAGING EDITOR
Drew Munro
x19600
[email protected]
ADVERTISING DIR ECTOR
Maggie Butler
x13700
[email protected]
ACCOUNT MANAGER
Debbie Harris
x19702
[email protected]
For advertising rates,
please contact one of
our Account Managers
424 EAST AGATE AVE, GRANBY CO 80446 | 970.887.3334 | WWW.SKYHIDAILYNEWS.COM
PAGE 8