Preparing to Sell Meet the Sanner Team Process

The Sanner Team
Your Selling Advantage Meet the
Sanner
Team
What we do
for YOU
Selling
Process
www.SannerTeam.com
Preparing
to Sell
Call 260.414.1111 or 260.414.6652 In today's competitive market, you need every advantage you can get. The Sanner Team is that advantage. With five team members available, each with a wide range of expertise, the Sanner Team is ready to meet any challenge. Each member has been tasked with a specialized area of focus. Whether you are buying or selling, the Sanner Team has it covered. Take a look at our Team, and see how a real team effort can help you! Remember, it doesn't cost any more to have this level of expertise and availability, so why not choose the Team to help you too! Jan Sanner
Realtor Broker Jan has served the Fort Wayne area as a leading Real Estate Broker since 1976. She has a B.A. degree from Purdue University in Communications and Marketing and nine earned real estate designations ­ ABR, CRB, CRP, CRS, LTG, SRES, CRMS, CCPS, and e­Pro. Jan received the Platinum Club, Hall of Fame, ACE award and was the #1 single agent in Indiana with a franchised office. She has been a guest speaker on marketing homes at events including the RE/MAX International Convention and the Employee Relocation Council National Convention. She has written articles published in national real estate magazines and has been interviewed frequently for television, radio and newspapers. Jan is a native of Fort Wayne and has served on many community boards. She supports the local fine arts as well several churches, universities and community service organizations. Jan and her staff look forward to serving each individual or family with the utmost care in their real estate needs. The Sanner Team success is a result of their ability to combine service and professionalism in the real estate industry. They are blessed by repeat clients and an abundance of referrals from many past clients, business associates and corporate referrals. David is a Buyer and Listing Specialist with the Sanner Team. He has a lifetime background in real estate as well as photography, computer science and electronics. David is a licensed Realtor and is dedicated to providing personalized customer service to each client served by the Sanner Team. Mari is the Sanner Team Client Care coordinator. She specializes in taking care of Jan’s clients’ questions. Mari calls every client after their property has been shown by an agent to report the results. She also composes a bi‐weekly sales report for our sellers and monthly reports of comparable listings. Mari brings diverse mortgage lending background to our staff and was a small business owner. John is the Sanner Team Information Technology Manager and works with David to keep the Sanner Team on the cutting edge of computer science, office equipment technology and marketing services. John is retired from International Truck and Engine, Inc. and Phelps Dodge Magnet Wire Company. He is an electrical engineer, having graduated from Purdue University and holds three US patents. Our pledge to Buyers: •
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Explain real estate agency relationships
Maintain communication during the term of the agreement Analyze buyer's property needs and desires Orient buyer to current market conditions Provide helpful community information Explain local real estate practices and procedures Provide information on lenders and financing alternatives Search the local Multiple Listing Service for suitable properties Coordinate appointments and show all properties of interest Provide relevant market data as to fair market value of homes •
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“I have never worked with a realty organization that did so much to make us happy, predict and prepare for any unforeseen problems and ensure our closing was smooth and pleasant. It was truly a pleasure working with you. “ ‐Joel Liberto (General Manager, Freudenberg‐NOK) Explain the process of an offer Explain State required Property Disclosure Forms Carefully explain and prepare Offer to Purchase forms Provide a list of qualified home inspectors Arrange to present all offers to seller in a timely manner Strive to obtain the best possible price and terms for buyer Explain post‐purchase activities and responsibilities Follow‐up on all post‐purchase activities Keep confidential any information buyer designates in writing as confidential Our pledge to Sellers: •
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Prepare a comprehensive Computerized Market Analysis on the property. Promptly enroll the property in the Fort Wayne Multiple Listing Service. At seller’s request provide CD’s containing a “Virtual Tour” of the home for potential buyers to take. Provide homeowner with "Advice to Help Your Home Sell Quickly" brochure. Explain the home‐selling process in detail. Have the home professionally photographed, inside and out. Produce a Visual Tour and post it to the internet Post your listing on the internet at REALTOR.COM and other real estate sites. •
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Produce full color home feature sheets and photo postcards to promote the property. Place a For Sale sign on the property (with a feature sheet holder as an option.) Install a secure electronic lock box to facilitate ease of showings. Advertise your home in the Real Estate and Homes Magazine. Write and place a classified ad with photo in the "New Listings" section of the newspaper. Prepare a “Homebook” to help show the property if requested STAGE your home with props if needed, to attract potential buyers. Staging is one of the most important aspects to help sell our home! “Sincere, thanks to Jan and her entire team. What special people you are! We thank the entire staff of #1 Advantage for their patience and professionalism.” ‐Alan & Maureen Holt •
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First impressions are lasting…The front door greets the prospect. Make sure it is fresh, and clean. Keep the lawn trimmed, edged and free of refuse. Keep parking open in front of your house. Decorate for a quick sale…Faded walls and worn out woodwork reduce appeal. Why try to tell prospects how your home could look when you can show them by redecorating? A quicker sale at a higher price will usually result. Let the sun shine in…Open draperies and curtains and let the prospect see how cheerful your home can be. Dark rooms lack appeal). Fix the faucet!...Dripping water discolors sinks and indicates faulty plumbing. Repairs can make a difference…Loose knobs, sticking doors and windows, warped cabinet drawers and other minor flaws, detract from the home’s value. Have them fixed. Safety First…Keep stairways clear. Avoid cluttered appearances and possible injuries. Straighten closets…Neat, well‐ordered closets show that space is ample. Bathrooms can help sell homes and they should sparkle. Check and repair caulking in bathtubs and showers. Arrange bedrooms neatly…Remove excess furniture. Use attractive bedspreads and freshly laundered curtains. Other notes…Turn on lights for evening showings. If possible leave during showings. It is preferable to keep pets out of the way. Turn off radios and televisions for showings; the exception, soft, low stereo music can set a nice mood. What do we do to help decorate or stage your home: ‐We start of with a walk through of the property and determine what needs to be done. ‐If the property is vacant and empty we will bring in props from our warehouse to give the home a more welcoming feel. ‐If the home is not empty we may suggest changing things around; for example to paint, or clear out excess furniture, or we may even bring in some of our own props to enhance the decor. What are the benefits: Staged homes sell for 7.4% more and over twice as fast!
‐Props add perspective with visual depth ‐ vacant homes look flat ‐Props help to keep property in the mind of the buyers who view many houses in a row. ‐Props create focal points so buyers can imagine their own furnishings in the home and get them thinking about living in the space. From: Dr. and Mrs. Michael Rumple “We were so grateful to Jan Sanner for all of the great staging ideas and the use of her own props in the selling of our home. With our past Realtor the idea of staging the home to appeal to all buyers was never discussed. Jan helped us out buy bringing in several of her own props to coordinate with the furniture in our home since ours were all in a storage unit. We were so amazed at how easy she made everything flow together. Jan was very professional and easy to work with. We have told many of our friends and family to call her for their Realtor needs as she always went way above and beyond what was needed or expected.” How You Control the Sale of Your Home Location: You have no control over the location of your home, but its location helps determine value. Price: You control this. The right price can only be determined by a well‐researched market evaluation. As a home seller, you should get a written or computerized market analysis comparing your home to similar properties that have recently sold and those currently on the market. Condition: You control this also. Your home’s condition is vital to a sale. A clean, well‐maintained home enjoys a competitive edge over all the other homes on the market. You’ll sell faster and at a higher price if you “stage” your home to enhance its value. REALTOR® The REALTOR® advises you on market conditions, pricing and staging recommendations, contracting, financing, title work, appraising and closing activities. Just as you insist on an experienced well‐prepared Doctor to treat your family, you want a REALTOR® with years of experience and a proven track record who does their homework representing you in the sale of your home. This is the reason so many people choose the Sanner Team. The majority of prospect activity on a new listing occurs in the early period of marketing (look at chart below). This happens because real estate agents maintain an inventory of active prospects that have been cultivated over time. When a home is newly listed, agents arrange for them to see it. Once this active group has seen the property, showing activity decreases to only those buyers new to the home market. For this reason it is important that sellers have their home in the best condition and at the best price at first exposure to the market. Showing Activity Graph Activity Level
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Weeks on Market Determine Price & Sign Listing
Prepare Home to Sell Place “For Sale” Sign & Enter into MLS
Visuals‐Take Photos Create Feature Sheets
Virtual Tours
Proactive Marketing by Sanner Team The Sanner Team created this chart to assist you with understanding the sale of your home. We know the many questions and concerns of home sellers and how this information will be helpful throughout the transaction. Our goal is to provide you with the most professional and informative service available. The Sanner Team is just a phone call away when you have a question. Show property to buyers
Offer presentation
Acceptance of Contract Rejection Earnest money
Inspections
Mortgage Application
Credit Report Underwriting
Conditions
Removal contingencies Appraisal Loan approval Title Company
Assemble documents
Closing (Transfer of Title) Moving Day!!
Title exam, insurance, title survey Verifications High quality photography is essential to selling a home today. Potential buyers shopping for a home on the internet may be turned off by poor quality photography of a home and therefore never want to view the home in person. The Sanner Team realizes this fact and invests a great deal of time and money into producing the best possible interior and exterior photographs. All our photography is done in‐house by an experienced photographer using professional‐grade equipment and attention is given to every detail from lighting to staging. First impressions are everything. Whether it is in a new homes magazine or any of the many online search engines, you usually have just one shot to get a buyer’s attention. That’s where the Sanner Team’s unique approach to photography comes in. We can even create 360 spherical panoramas that allow you to view a home as if you are standing there yourself. The first view most people will have of your home is of the outside, and that is where our unique use of aerial photography gets the buyers attention! Visual tours are produced and put on the Internet. With these tours you view a home as if you are standing there yourself. The Sanner Team can even take stunning aerial photographs to help a potential buyer see a home’s overall setting. This is a Sanner Team exclusive! (Some restrictions apply.) When necessary, the Sanner Team can employ digital editing to “clean up” a photo. Below is an example where unsightly algae stains on a pool cover were digitally removed. BEFORE AFTER
(260) 489‐9169 Office Sell Phones (260) 414‐1111 or 414‐6652 (260) 489‐3567 Fax www.SannerTeam.com 7920 Coldwater Rd. Fort Wayne, IN 46825