2016 Hospitality - Albany - Albany

The return of DIRT racing to Albany Saratoga Speedway was
an overwhelming success! Capacity crowds were treated to
thrilling racing and the best drivers in the northeast.
The best is yet to come in 2016 when the best in the
business compete at the Premier Friday Night Track in the
Capital Region.
The crowds are back for the greatest show on DIRT!
Dirt Track Days: Why Americans Still Love Full-Contact
Racing!
BY STEVEN COLE SMITH
Once considered as outdated as the carburetor, dirt oval tracks are
making a comeback. While the recession has made it tougher for NASCAR
fans to travel in support of their favorite driver, local dirt track racing is
in the midst of a revival and a few paved tracks are even going back to
dirt.
“The crowds came back” said Angie Clifton, owner of Ocala Speedway,
"People will travel longer distances, it seems, to watch dirt racing.“
Lebanon Valley Auto Racing Venues
Racing Geographics: Where do they come from?
Our race fans come from over 22 counties in Upstate New York as well as Southern
Vermont and Western Massachusetts
Our racing venues draw fans from beyond a 50 mile radius on a weekly basis
Who goes to races?
Attendance In A Season
22% - 1-5 Races
30% - 6-15 Races
38% - 16-24 Races
10% - 25 or more
Vehicles In Household
5% - 0
25% - 1
41% - 2
29% - 3 or more
Actively Support Racing Sponsors
47% - Always
32% - Frequently
19% - Sometimes
2% - Never
Albany Saratoga Speedway Elements
Season Long Exclusive Components:
Premium Speedway Signage
Your sign will be visible and easily recognized asa valued partner in the
return of DIRT Racing to Saratoga
Nightly P A Announcements
Live P A Announcements at all Speedway Events throughout the night
touting your business and our racing partnership
Speedway Banner & Link
Home page web banner with link
Midway Display Area and Race Night Activation
Midway displays at speedway events
External Advertising Component
Inclusion on external advertising including (TV, radio, print) for the speedway
General Admission Flex Tickets
Regular Friday Events
“Turn 4 VIP Zone” and Hospitality Area
Our VIP Hospitality Area at the speedway will be branded as the “Turn 4 VIP Zone”. The
VIP Zone will be located next to the grandstand where turn 4 enters the front stretch. It will
be climate controlled with Closed Circuit TV, tables and chairs along with catering services
for our VIP guests and sponsors. There will be a private rooftop viewing area provide guests
a premium view of all the racing action.
Banners can be placed at the entrance as well as the grandstand side along with PA
Announcements welcoming you and your guests in the “Turn 4 VIP Zone” to all our fans in
the house.
If you want to go to the races in style, what better way to show your clients, employees,
families and friends a great time than a party at the track in the “Turn 4 VIP Zone”!
For information, call or e-mail Mark Keefe (518) 301-3048 [email protected]
2016 Speedway Signage
Infield Billboard on Track 4’ x 24’
Prime Infield signage for all
our fans to see!
Rte 9 Entrance Sign
4’ x10’
Prime roadside signage on
Route 9 visible to in both
directions all year long!
Tower Signage
4’ x 8’
Prime signage on the west
wall of our tower visible from
the entire midway area.
Speedway Entry Gate
4’ x 8’
Prime signage at our front
gate greeting all fans who
enter the speedway or pit area
For information, call or e-mail Mark Keefe (518) 301-3048 [email protected]
2016 Albany Saratoga Speedway Hospitality
“Turn 4 VIP Zone”
Zone”
Employee Appreciation
Client Hospitality
Birthday Parties
All New VIP Hospitality Suite with AC!!!
Enjoy VIP Hospitality at the Capital Region’s premier auto racing venue!*
Hospitality packages include VIP trackside accommodations. You and your
guests receive all inclusive food and beverage* along with VIP access to the
speedway and pit area. Our announcers will welcome you and your group to the
all new “Turn 4 VIP Zone” at the “Great race Place”!
Enjoy climate controlled comfort in our newly constructed Hospitality Suite.
Take the VIP Pit Tour and get your picture taken in Victory Lane!
Your VIP Admission Tickets include;
“Turn 4 VIP Zone” Suite Access
Conditioning””
“Air Conditioning
Closed Circuit TV
Tables and Chairs
Food and Beverage
(Includes Track Fare, Light Snacks, Beverages)
Victory Lane Photo
VIP Pit Tour
Packages Start at $50 per AdultA$15 per Child
Big Screen Closed Circuit TV
Catch all the action with exclusive access to closed circuit TV and Race Replays
For information, call or E Mail Mark Keefe (518) 301-3048 [email protected]
*Dates subject to availability. Price may vary based on group size.
**Food and Beverage menu varies and amount is at discretion of Hospitality Director
Albany Saratoga Speedway 2016 Sponsorship Elements
Connect with thousands of fans when DIRT Racing returns!
Information: Mark Keefe (518) 301-3048 [email protected]
2016 Season Long Components:
Speedway Signage*
4’x8’
x8’ Infield Billboard (20)
$900
4’x24’
x24’ Infield Billboard (2)
$2,500
3’x6’
x6’ Lap Counter Board (1)
$2,500
30 Ft. Backstretch Super Boards (3)
$5,000
4’x8 Tower South Wall (1)
$750
4’x16’
x16’ Tower West Wall (1)
$1,200
4’x4’
x4’ Tower North Wall (1)
$400
3’x16’
x16’ Rte.
9 Entrance Billboard
$8,000
5’x10’
x10’ Rte.
9 Entrance Billboard
$8,000
Nightly P A Announcements (April(April-September)
Live P A Announcements All Speedway Events
$500
Promote your business to loyal race fans (3x per night)
Albany Saratoga Speedway Web Site (1 Year)
Speedway Banner & Link
$400
Your company web ad with link on the Speedway websites
Display Area and Race Night Activation
1 Night
3 Nights
$300
$600
Display products, interact with fans
Includes staff passes and P A Announcements
(*Production of sign not included. Sign Dimensions in feet Height x Width)