White Cube
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White Cube
Success Stories “Hong Kong plays a pivotal role as a base in Asia, and as an ideal platform for debuting artists from around the world to showcase themselves in this region.” Aenon Loo, Director White Cube Hong Kong White Cube to Broaden Contemporary Art Horizon UK’s largest art gallery makes Hong Kong its first choice for promoting world-class contemporary artists to enthusiastic and wealthy Asian art-lovers White Cube, with two galleries in the UK, chose Hong Kong over other regional cities for expansion shortly after opening its 60,000-square-foot gallery in Bermondsey, London, in 2011. of the art scene here. “M+ has a certain future now. It will play a leading role in educating and encouraging Asian collectors in the years to come,” Loo said. White Cube said Hong Kong was its immediate choice, as the vibrant city has the energy of New York and access to the commerce of Mainland China. It is a post-colonial territory with ties to Europe, but is also quintessentially Asian, and offers a platform for doing business far more easily than any other location in the world. “There’s also a new generation of collectors in Asia, as young as 25 years old. They are well informed and collect contemporary art on an international scale,” he added. Rapid Growth of the Art Scene Opened in 2012 and situated in the heart of Hong Kong’s Central district, White Cube occupies an impressive two-storey gallery space. Its exhibitions have included artists like Gilbert & George (Gilbert Prousch and George Passmore), Damien Hirst, Anselm Kiefer, Antony Gormley, Jake and Dinos Chapman, and Marc Quinn, among others. “Since opening in 2012, we’ve seen an exponential interest from our China and southeast Asian collectors in collecting Western contemporary art,” Aenon Loo, Director, White Cube Hong Kong, said. Most companies go to Asia for economic reasons, but for a gallery of this calibre and size the motivation was the challenge of doing something new. White Cube’s aim is to create a deeper dialogue among art collectors, artists, curators and the general public, which can change the way that people see contemporary art in Hong Kong. With developments like the West Kowloon Cultural District underway, White Cube sees massive and rapid development Loo also notes a growing trend of collectors who do not travel to London, as it is much easier for them to come here. “Hong Kong plays a pivotal role as a base in Asia, and as an ideal platform for debuting artists from around the world to showcase themselves in this region,” Loo says. Commenting on local talent and government support, White Cube said it been very satisfied with the level of professionalism of the local staff it has hired, and with the publicity support offered by InvestHK. White Cube • Two galleries in London and one in Hong Kong • Represents more than 50 world-renowned contemporary artists • Hong Kong gallery was opened in March 2012 and employs seven staff whitecube.com investhk.gov.hk Original date of publication: September 2015 © Copyright Invest Hong Kong, September 2015. All rights reserved.
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