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PROGRESS
PUBLISHED BY
SECTION
NINE
CHENANGO 2014
Successful
& proud of it!
Frank Speziale Photo
Inside this issue • Even more Success Stories! • UHS • Snyder Communications
UHS Chenango Memorial
Hospital – Centered on
patient care, focused on value
BY MATTHEW WHITE
Sun Staff Writer
Regardless of what year
the calendar might say it is,
health care and patient satisfaction remains the top priority for staff at UHS
Chenango
Memorial
Hospital. In the health care
field, innovation and cutting
edge technology means not
only better serving patient
– the customers’ – care
needs, but also generating
more revenue through offering more exclusive services.
Travel to any healthcare
facility in the country, and
you're likely to see much of
what you see right here in
Chenango County's only
hospital. The services that
some may take for granted
every day, such as the
immediate availability of
emergency care, diagnostic
and acute care services,
may seem basic – but in
reality their absence would
devastating to the community if they were not mere
minutes away.
In an effort to keep those
services available to the
community, small rural hospitals, such as Chenango
Memorial, have to compete
with much larger campuses
with far larger budgets.
Based on the sheer speed
and rapid pace at which
technology improves and
becomes antiquated, expensive diagnostic equipment
must be updated and
replaced, which can have
the effect of straining the
inherently smaller budget of
a smaller facility.
“We all know that healthMatthew White Photo
care cost's a lot of money,
and right now there's a huge This is a view of the new new nurses station remodel in the Ambulatory
focus on healthcare cost. Surgery department at UHS CMH. Millwork and installation of the cabCONTINUED
ON
PAGE 67
Published by The Evening Sun, Chenango County’s Hometown Daily Since 1891.
inetry was completed by T Squared Custom Millwork in Oxford. In an
effort to maintain the bottom line, the hospital's custodial staff were
responsible for a bulk of the renovtions work within the department.
Visit us online at www.evesun.com.
66
PROGRESS CHENANGO 2014
Chenango Gives Back
BY SHAWN MAGRATH
Sun Staff Writer
SHERBURNE – Stories of small
businesses helping the community certainly aren’t unheard of in Chenango
County. But for Mike Lagoe, owner of
Gilligan’s Restaurant in Sherburne,
efforts to help one individual have
taken on a more personal meaning.
In August, 2013, Megan Viera, an
18-year-old resident of Sherburne, new
high school graduate and treasured
employee of Gilligan’s, was involved in
a tragic car accident that put her in critical condition. She suffered severe head
trauma and multiple injuries that have
since led to community minded efforts
from countless individuals and local
organizations to help pay medical
expenses endured by the Viera family.
Lagoe was just one of many to leverage those efforts by using his business
to promote the cause.
“We are a conduit for the rest of the
BY
THE EVENING SUN
Success Story
community to help out,” he said. “It’s a
great way we can help spread the word
about Megan and what she’s been
through.”
As Viera was an employee of
Gilligan’s prior to her accident, efforts
to raise money through various
fundraisers – and a donation box located at the restaurant’s service counter –
have aided the Viera family substantially.
“I still have customers coming in to
ask about her and how she’s doing,”
added Lagoe. “She’s a great kid. A lot
of people wanted to help out because
they knew her and they have been very
affect by what’s happened.”
With community support, Lagoe has
helped raise thousands of dollars in the
past five months, he said. “It’s been a
whole community that helped her out.”
He added, “She has been here to visit
and told us she can’t wait to get back
her to work. And really, we can’t wait to
have her back.”
Success Story
AIM Fitness
AIM Fitness is Chenango County’s
largest fitness club. Our state-of-theart facility caters to everyone from
runners
to
body
builders.
Independently owned, we focus on the
health and wellbeing of our community that we consider family.
AIM Fitness supports all areas of
the fitness industry and encourages
tolerance of training types. Our mission is to provide all members with a
welcoming and positive atmosphere
with the support they need to reach
PUBLISHED
their goals. AIM offers several membership types for all budgets, all
which include unlimited access to our
group fitness classes.
AIM Fitness is the only Silver&Fit
provider in Chenango County. This
program is a subsidy that provides
Excellus Medicare senior citizen participants with a yearly membership
for the out of pocket cost of only $25.
To find out more about this program
and all that AIM has to offer, call our
front desk at 607-336-9011.
Hospice & Palliative Care of
Chenango County
Hospice & Palliative Care of
Chenango County has been a vital
community organization since 1991,
providing quality end of life care to
residents of Chenango County who
have a serious/life limiting illness. In
2013 Hospice provided care to 150
patients, including comprehensive
symptom management and emotional/practical support. Hospice currently
employs fifteen people, three staff
members to support the operations of
the office and the rest of the staff are
specially trained members of the clinical team.
The progress at Hospice of
Chenango County in 2013 was due to
the agencies’ efforts to be the recognized resource for all aspects of death,
dying, and bereavement. Hospice held
the first Death Café in the County, a
safe forum for people to talk about
concepts of death. Hospice of
Chenango County hosted a Planning
For Your Future Forum, bringing in
experts on housing, legal, finance, and
health, who offered resources for people related to the four topics. In 2013
Hospice of Chenango County received
a grant from the Youth Philanthropy
Council to further develop caregiver
resources. The staff at hospice developed an educational support group for
caregivers in the county, to learn practical tips for caring for a loved one and
receive emotional support. In 2014
Hospice will further develop online
resources for caregivers. These will be
part of the agency website.
One of the lesser known services
offered at Hospice is Community
Bereavement.
The
Hospice
Bereavement Coordinator offers grief
support to anyone in Chenango
County suffering from a loss, regardless of whether their loved one died in
the care of hospice. In 2013, 75 community members were served by the
bereavement program. Hospice offers
bereavement support through, phone
calls, visits, newsletters, and support
groups. In 2013 Hospice hosted the
5th annual Camp 4 Seasons, a 2 day
grief camp for children suffering from
a loss. The camp allows children to
work through their loss with the help
of their peers and qualified staff. In
2014, Hospice plans to host a
Women’s Grief Day. The Women’s
Grief Day, will be comprised of a
morning plenary speaker, breakout
groups related to specific losses, with
the afternoon session focusing on
stress release and self- care techniques.
Hospice and Palliative Care of
Chenango County located is at 21
Hayes St. Norwich NY 13815.
Hospice of Chenango County welcomes all questions about end of life
care. The office hours are MondayFriday 8:30-4:30, 334-3556. For more
information about Hospice and
Palliative Care of Chenango County
go to www.hospicechenango.org or on
facebook, Hospice & Palliative Care
of Chenango County , as well as
Youtube, hospiceofchenango.
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67
PROGRESS CHENANGO 2014
THE EVENING SUN
UHS forging ahead
CONTINUED
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PAGE 65
The Idea of addressing
value in healthcare and
making sure that our customers are getting the
biggest bang for their buck
when it come to health care
expense has come to the
forefront,” said Dr. Drake
Lamen, President and CEO
of
UHS
Chenango
Memorial Hospital.
The inclination of the current healthcare reform
movement has it’s focal
point set on just that.
Hospitals, clinics and private practices alike are
among those feeling the
pressure to “Make it better,
make it cost less and control
the cost and loss associated
with waste, error and miscommunication.”
“Another key factor here,”
continued Lamen, “is the
duplication of services and
providing services that
aren't necessary.”
Likewise,
healthcare
organizations are facing
huge amounts pressure to
move forward on the quality
side of patient care. “We
need to provide an excellent
care experience and excellent service while meeting
increased state and federal
mandates,” said Lamen.
“Healthcare organizations
are becoming more aware
of a clamor coming from
government which is in
essence forcing hospitals to
reduce costs...which basically translates to cuts in
reimbursement funding that
hospitals – especially those
like Chenango Memorial –
rely on from government
Matthew White Photo
This photo is the exterior of the UHS Chenango Memorial Hospital in Norwich.
entities such as Medicare
and Medicaid,” said Lamen.
Said Lamen, “Here at
CMH alone, were facing
between 20 and 40 million
dollars in cuts from
Medicare payments alone at
this hospital over the next
ten years.” Lamen went on
to explain that approximate-
ly 65 percent of the patients
see at CMH are Medicare
reimbursed payments from
New York State. “This area
has an older population, and
Medicare plays an important role in paying for the
services of that aging population...We depend on that
quite heavily because we
take are of a lot of older
folks here in our community.”
According to Lamen, the
County's hospital has nearly
a 65 million dollar net bottom line company and the
net revenue at the hundredyear-old facility is nearly
one million after expenses,
which CMH uses to reinvest back into the facility.
The introduction of the
Affordable Health Care Act
in 2013 and the government
sequester that brought the
government to a halt last
summer only equated to a
minor hiccup for 2013, but
Lamen noted that those are
only two of a laundry list of
factors that are impacting
the financial burdens of
hospitals across the state.
“There are a lot of provisions in the Affordable Care
Act that are aiming to cut
government spending to
make it more efficient,” said
Lamen.
It doesn't take a surgeon
to know that whenever your
required to increase not
only services you offer, but
also the quality of the service you offer with less funding, it can lead to fiscal candle burning at both ends.
Despite the challenges
that have been laid at the
feet of Chenango Memorial
Hospital in the past year,
Lamen explains that CMH
has made progress, and
intends to keep moving forward with plans that were
set into motion years ago to
make the aging facility
more efficient and productive; cashing in it's progressive planning of the past.
One of the ways the
Chenango Memorial is
tackling the prospect of a
budget crunch is by becoming more efficient from
finding new ways to staff
different departments and
consolidation with contract
services to something as
simple as changing the
work flow of a department.
In 2013 renovations were
made to the Ambulatory
Surgery suite located on the
third floor of the facility. In
addition to a number of
creature comforts and visual appearance of the departCONTINUED
ON
PAGE 68
OPTIMAL DENTISTRY BEING PRACTICED BY A
CARING TEAM OF PEOPLE WHO VALUE HEALTH
Top Left to Right: Dr. Ramon Casipit, Christine Bates, Shannon Robinson
Middle Left to Right: Jill Bennett, Kelly Kasmarcik, Deanna Parsons
Bottom Left to Right: Stacy Sheer, Crystal Engel
A tradition of compassion,
excellence and hospitality...
TEL: 607.336.2273
10 Henry Street (Behind Howard Johnson’s)
Norwich, New York 13815
www.norwichdental.com
68
PROGRESS CHENANGO 2014
CONTINUED
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PAGE 67
ment which specializes
in same-day-surgery cases,
the nurses stations and
reception areas are getting
a facelift in the name of
productivity as well.
Another areas of focus
that relate back to improving patient care, health and
lowering cost to the hospital can be attributed to
with something called
patient-centered medical
home model of care,
which focuses on coordination of care between
care providers.
In the past the hand off
from one environment of
care to the next has lacked
in terms of efficiency;
resulting in multiple diagnoses
from
different
physicians, increased –
albeit unnecessary – visits
to the Emergency Room or
walk-in, ect.” “One of the
most significant avoidable
costs that strategists in the
healthcare industry are
focusing on are the unnecessary readmissions to the
hospital. Similarly, there’s
a focus on eliminating
repeat visits to the
Emergency Room as
well,” said Lamen. “If a
patient is treated in the
Emergency Room, and
hastily discharged post
treatment with no real continuity to that patients' primary physician, it's likely
that they will return to the
emergency room.”
According to Lamen
“This is where CHM continues to excel.” He added,
“We've stayed 15 to 20
percent below New York
State average for readmission into the facility, and
that equates to a substan-
Matthew White Photo
Among many of the changes that took place at UHS Chenango Memorial Hospital
in 2013, outpatient procedure rooms within the Ambulatory Surgery Suite have
been modernized. To the left is a before photo, to the right is an after shot.
tial saving for both the
consumer and the hospital.”
To reenforce the trend to
offer more primary care
versus emergent treatment,
the Hospital switch gears
in 2013 and discontinued
use of it's Walk-in Center,
located just behind the
main facility on Newton
Ave.
The portion of the the
Newton ave building that
Chenango
County
Historical
Society
NEW
once housed the Walk-in
Center was rededicated to
accommodate the geriatric
specific expansion of UHS
Chenango's primary care
practice.
A majority of doctors
care for geriatric patients
as their patient clientele
age, but some physicians
have concentrated on the
aging population and have
been better trained in caring for the elderly such as
those
with
cognitive
health. Access to convenient primary care will also
help our patients avoid
unnecessary urgent care
visits.”
Specially trained medical staff must have the
ability to confront the
unique challenges of geriatric patients, such as
activities of daily living,
maintaing independence
and physical strength as
long as possible, and proper nutrition. Among the
THE EVENING SUN
new professionals are
Mushtaq Sheikh, MD, an
experienced geriatrician,
and Pat Mitchell Bowman,
FNP, a nurse practitioner
with extensive geriatrics
experience, who are both
staffing a new UHS
Geriatrics practice at four
Newton
Avenue
in
Norwich.
“We are very happy to
add this new specialty
practice to serve the special healthcare needs of
seniors in the Norwich
area,” said Lamen.
“The majority of doctors
care for geriatric patients
as their patients age, but
some physicians have concentrated on the aging
population and have been
better trained in caring for
the elderly such as those
with cognitive impairments and early onset
Alzheimer’s
disease,”
Lamen added.
Two other experienced
primary care providers,
Mahmoud Fathalla, MD,
and Tom Burkert, PA, also
have joined the complement of primary care
providers in the local UHS
Primary Care offices.
All
in
all,
UHS
Chenango continues to
make the necessary strides
to keep the projected
growth of the facility on
track without compromising it's high level of service.
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impairments and early
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Lamen
Said,
“Expanding access and
convenience
for
our
patients is at the heart of
the changes we are making. Our plans in 2014
include increasing access
to primary care in several
ways because we believe
that having regular, consistent primary care, with
appropriate follow-up is
essential to every person’s
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Success Story
Norwich Rehabilitation &
Nursing Center
Norwich
Rehabilitation
&
Nursing Center receives state and
national recognition and improves
care for local residents
Each year the NYS foundation for
Quality
Care
accepts
12
Administrators in NYS to partake in
the Advanced Administrator’s
Program. Kate Conant, LNHA
from Norwich Rehabilitation &
Nursing Center was one of 12 in
NYS that was selected to participate
in 2013. The foundation operates
through the NYS Health Facilities
Association and is part of their
Leadership Institute. The predominant focus is on enhancing and
building teams and studying the
Malcolm Baldridge performance
excellence criteria.
NRNC is
always looking for methods to
improve the delivery of services
provided at the facility and feels
that learning about the Baldridge
program would provide the necessary tools and resources to maximize the organization’s strengths.
The program was excellent and very
worthwhile. NRNC was thrilled to
be selected for this program and
continues initiating what was
learned.
NRNC also received a National
Quality Initiative Award from the
American Healthcare Association.
The award was specifically given
for NRNC’s ability to safely reduce
unnecessary hospital readmissions,
increase customer satisfaction, and
safely reduce the off-label use of
antipsychotic medications. The
Success Story
Quality Initiative embraces CMS’s
(Centers for Medicare and Medicaid
Services) Triple Aim of Better
Health, Better Quality and Reduced
Costs. State wide, approximately
one in four persons admitted to a
skilled nursing facility from hospitals is currently readmitted to the
hospital within 30 days during their
stay. A return to the hospital is disruptive and puts individuals at risk
for greater complications, infections and the likelihood of reduced
functioning. NRNC works very
closely with local and regional hospitals from Norwich, Hamilton,
Binghamton, Utica, Syracuse,
Cooperstown,
Rochester
and
Albany to provide better care for
their patients by enhanced coordination efforts. By increasing clinical competencies with nurses and
improved communication with area
physicians and surgeons the facility
is able to better manage the care of
the patient/resident and avoid an
unnecessary hospitalization. To
learn more about the CMS’ Triple
Aim of Better Health, Better
Quality and Reduced Costs visit
www. cms.gov.
To learn more about the quality
services at Norwich Rehab &
Nursing Center please call 607-3363915, like us on facebook, or check
us out online at www.norwichrehab.com.
Pushing the Limits of Online Marketing
Websites
Online
Presence!!
Social Media
Skillin’s
2013 was a year that Skillin's
did some major remodeling and
made some room for a new and
attractive Pandora center. They
are now a gold level dealer and
have expanded their Pandora
inventory. Skillin's has been a
Pandora dealer since 2007 and
their sales staff are experts on
everything to do with Pandora.
They can help you get started with
your fist bracelet or advise the
long time Pandora girl who wants
to add the newest pieces to her
collection. You can also design a
pair of Pandora earrings, a necklace or star filling a new popular
sterling silver bangle bracelet.
Hal attended the Independent
Jewelers organization show in
Tampa and because Hal's first
grandson, Payne Skillin was born
in July he stayed home and his
store manager Kerry got to go to
her first show in Chicago. There
are always a lot of informative
seminars at theses shows and they
get to interact with other successful jewelers from around the
country. IJO is a large buying
group of jewelers who get special
buying prices on the latest in jewelery fashion. It is a close knit
group and most of these owners of
these large companies attend the
show and get to know their customers.
email
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Serving over 600 business locations
nationwide, New Media Retailer builds
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NMR’s cutting edge software
technology, coupled with the help of
talented Marketing Specialists provides
a more holistic way for retailers to
manage and enhance their marketing
efforts. This includes all digital channels,
including search engines, websites,
social media, email, and mobile. Each
Marketing Specialist has the opportunity
to creatively build and manage an entire
online presence on behalf of each
retailer.
Our recent launch of Pet Store Websites
in exclusive partnership with pet industry
leader Phillips Pet provides yet another
exciting opportunity for 2014. NMR’s
growth and vision as an emerging tech
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for pushing the boundaries of online
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2013 was another great year for
Skillin's thanks to their loyal customers and many new customers.
They have come a long way since
1921 when Hals' grandfather
started a small shop in Norwich.
Their friendly and helpful sales
staff sets them apart from the
large chain stores. They know
their customers and keep them in
mind when they pick out the new
jewelery from all over the world.
Including a new company called
TiSento which has fashionable
colored stone jewelery in unique
styles at affordable prices.
If you haven't visited Skillin's
lately, stop in and see their new
look and check out their large
inventory of the newest styles in
fashionable jewelery. They also
do expert jewelery repair and
watch repair. If you are thinking
of custom designing a a new piece
or restoring a family heirloom
Skillin's will do a free professional sketch and estimate to guarantee your satisfaction. Skillin's in
looking forward to a busy 2014
and would like to think the generations of loyal customers and the
many new customers. Check them
out
on
facebook
and
at
skillinsjewelers.com
Success Story
Norwich Implement
Retailers’ Needs
Search Engines
69
PROGRESS CHENANGO 2014
THE EVENING SUN
Celebrating their 31st year, this family owned business has grown to be
known as the place to purchase quality
equipment at a fair price from a friendly and knowledgeable staff. They service everything they sell and have a combined total of 145 years of service experience.
They continue to sell the full line of
John Deere Lawn and Garden
Equipment, Kubota Compact Utility
Tractors, Zero Turn Mowers and
RTV's, Bush Hog, Ariens, Gravely, and
DR Mowers and equipment.
They have recently expanded their
Ariens Snowblower line with lawn and
garden equipment and also Gravely
commercial mowers and log splitters.
They also carry an extensive line of
John Deere and Kubota toys and clothing and Alpaca products including yam,
rovings and clothing.
Every year during the months of
January and February they offer free
pickup and
delivery of lawn and garden tractors
needing service. It keeps their shop
busy through the winter, helps alleviate
the rush in the spring and their customers love it.
Also well known as the place to call
for Goulds water pumps and repairs,
Naturesoft Water Softeners and water
filter equipment and offer a free water
analysis to check mineral content.
Norwich Implement belongs to the
Goulds
Professional
Dealers
Association.
Owners
Tony
Viola,
Rick
Ruckdeschel and Jeanette Ruckdeschel
feel very fortunate to continue to serve
the community and have been experiencing a growing trend every year.
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OPEN!
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Homestead Pet
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3 Railroad Street
New Berlin, NY
13411
607-847-6502
HOMESTEAD
PET & FARM SUPPLY
3 Railroad Street, New Berlin, NY 13411
(607) 847-6173
Hours: Mon.- Fri. 8 am - 5 pm; Sat. 8 am - 1 pm; CLOSED Sunday
70
PROGRESS CHENANGO 2014
Success Story
McCredy Motors
McCredy Motors has been pretty
busy this past year. Starting a little
over a year ago, McCredy Motors
began discussion about purchasing
Christman Motor Sales in Norwich,
NY. Owner, Spencer McCredy,
found himself faced with many difficult decisions to make. On one side
of the coin, he would be leaving the
community he has been part of for
so long but on the other hand,
McCredy Motors would be a local
business that is growing within the
community. McCredy Motors first
opened in 1945 when Spencer’s
Uncle David McCredy began operating. In 1961, his Father Bob
McCredy, and Uncle George
McCredy, acquired co-ownership
until 1996. Spencer then took ownership of McCredy Motors, and we
have proudly been part of the
Sherburne community for more than
68 years. So the other side of the
coin was to think about positive
change, growth, and all the challenges we could overcome with such
a move to a new community such as
Norwich.
Spencer made the decision to
acquire Christman Motor Sales, and
to make the move to Norwich!
McCredy Motors spent part of the
summer cleaning the Sherburne
store to get ready to close the location and move everything to our new
location. With help from several
people throughout the community,
McCredy Motors was able to move
all of their essential materials to
their new location within just a few
days. We officially opened our doors
on November 1st, 2013!
Though everybody at McCredy
Motors was nervous about the transition, several customers from
Sherburne and Earlville have been
spotted making the trip down to
Norwich, and putting us all at ease.
The majority of the prior customers
of Christman Motor Sales’ continue
to support us throughout our transition. All of us at McCredy Motors
are very excited to see this combining of the Norwich and Sherburne
communities. The support from
Chenango County as a whole has
been overwhelming.
McCredy Motors intends to continue being involved with our
“hometown” community, while
growing alongside those in our
newly acquired space. We are feeling quite welcome within the
Norwich community, and enjoy
residing in the heart of Chenango
County. Our hope is that everyone
knows by now that our doors are
open at McCredy Motors, and all are
welcome! Whether to fulfill your
service needs, or you are in the market for purchasing a vehicle or even
just to stop in and see how we are
doing, come on in! Spencer always
keeps his door open, and is there on
a daily basis, to make sure everything is running smoothly, and to
ensure our customers are taken care
of properly. All of us at McCredy
Motors strive to go above and
beyond for each customer that
comes through our door. So thank
you for the warm welcome Norwich,
and to all of Chenango County,
Motor On In To McCredy Motors!
PUBLISHED
BY
THE EVENING SUN
Success Story
Northeast Classic Car Museum
In its 17-year history, the Northeast
Classic Car Museum (NECCM) has
grown from 50 classic cars in one
building to over 160 vintage beauties
displayed in 5 connected, climate-controlled buildings. Over 11,000 visitors
from all over the county, state, country
and world journeyed to the Museum to
enjoy the vehicles on display.
Usage of the Museum’s event spaces
continued to grow. Corporate events,
weddings and wedding receptions,
Christmas parties, reunions and more
were hosted in the Franklin Room, the
Board/Meeting Room, and the
Museum’s NBT Bank Event Room,
which can accommodate up to 300
guests. Additionally, many car clubs
and community organizations came to
tour the Museum and enjoy lunch
catered by local businesses.
NECCM was also able to acquire a
plot of land adjoining the Museum on
State Street. This acquisition will
enable the Museum to host outdoor
events such as cruise-ins and picnics,
as well as provide visiting groups
space for outdoor events. Grants from
local Foundations have made it possible for the Museum to begin an
upgrade of existing parking areas to
accommodate increased event activities.
In June 2013, the Museum welcomed a new Executive Director,
Robert M. Jeffrey. Bob brings 30 years
of managerial and marketing experience to NECCM, and has brought new
direction and energy to the Museum.
One such project is the revision of the
Museum’s Avenues of Sponsorship
program, which offers a wide variety
of membership and sponsorship benefits to participating businesses. Under
Bob’s leadership, this program is
being revised to offer more value to the
local business community.
The Northeast Classic Car Museum
looks forward to becoming a more
active part of the community in 2014,
is working to strengthen partnerships
with area businesses, and hopes to
bring in even more visitors to the
Norwich and Chenango County area.
As always, new and exciting exhibits
are planned for the upcoming year,
including “CarTunes – A Celebration
of Cars in Song”, scheduled to open in
May 2014. More information about
any of the programs, meeting/event
rooms, memberships or more can be
found by visiting www.classiccarmuseum.org or by calling the Museum at
607-334-2886.
CHENANGO SALES, INC.
976 State Hwy. 12, P.O. Box 562, Greene, NY 13778
Chenango Valley Technologies (CVT) is a custom injection
molding
located in Sherburne, NY. CVT currently employs
Designcompany
& Tooling
45 people operating 3 shifts daily. Key personal include: Lloyd Baker,
CEO; Shawn Baker, President; John Davis, VP tooling and
engineering and Norm Wynn, Production Manager.
Injection Molding is a process used to manufacture plastic parts. The
parts produced at CVT are sold to many industries including: Medical,
Electronics, Lawn & Garden, Cosmetic, Consumer, Automotive, Marine
and RV. Many of the customers have been working with CVT for
over 30 years.
CVT began in 1972 as a tool and die company and has grown to
include: Part design, mold/tool design, mold making and injection
molding. Having all these services in house allows CVTʼs customers a
single source for their plastic parts. The volume of plastic parts produced
range from hundreds of pieces to millions of pieces per year. In an
average year CVT processes over 1 million pounds of plastic resin.
In the past 4 years CVT has invested in updated equipment. Currently
the molding department runs 20 injection molding machines with
clamping force ranging from 20 to 400 tons. The tooling department is
equipped with modern machinery including: surface grinders, mills,
lathes, EDMʼs and CNC machining centers. In the last year we have
added Wire EDM to our list of services.
As our sign states “We Manufacture Plastic Parts”. We welcome
any group or individual for a scheduled tour of our Sherburne, NY
facility.
Effective January 1st, 2014, Lloyd Baker, President and CEO,
announced his retirement. Shawn Baker will take over as
President and is the 2nd generation to run the company.
Bus. Phone (607) 656-8069 • (607) 334-4680
[email protected] • www.chenangosales.com
Jim Bleyle • Byron Miller • Will Tyrrell • Rick Spencer
PUBLISHED
BY
71
PROGRESS CHENANGO 2014
THE EVENING SUN
We’re local...
...but local all over the country
B Y R ICHARD S NYDER
Owner, Snyder
Communications
That may be a strange
statement coming from the
company who produces
your local newspapers, The
Evening Sun and The
Gazette, and also produces
the Norwich Pennysaver
and 6 other “local” free
community papers.
In addition to these companies we also have
Circulars Unlimited, of
which I have referred to in
many previous Progress
Edition updates as having a
national presence. But this
national presence is broken
down in a very local way.
We do work for such
national accounts as Case
Cutlery, Purina Mills, Ace
Hardware, True Value
Hardware, Home & Garden
Showplace, Taylor Rental
and Grand Rental Station.
In addition we do work for
such strong vendors as
Bradley Caldwell, Phillips
Feed, Agway, and still do
excellent work for the major
players in the lumber and
building material industry.
Even though these are
national customers their
products are sold by local
retailers just like those that
we have in our communities. These retailers are
local main street businesses
just like the ones that our
newspaper and Pennysaver
sales reps call on each and
every week. They’re on
Main Street, but instead of
being Main Street in Oxford
or Norwich, it may be Main
Street in New Egypt, NJ, or
Green Bay, WI. I sincerely
believe that our success
with our national accounts
is partly a result our long
history of working with our
local retailers right here.
We understand how important effective advertising is
to all of our local accounts
no matter where that “local”
is.
Over the last several years
I have shared the results and
trends from our annual circulation and readership
audit that we do within the
market areas that we serve
with our 7 free publications.
As part of this audit we ask
our readers several questions including “Which of
the following products or
services do you plan to purchase during the next 12
months”? The audit actually covers almost 40 categories but given below is a
sample of some of the major
ones. This year I am going
to show the results within
our Norwich and Sidney
Pennysaver area and compare those with answers
shared by our readers in the
Oneonta & Cooperstown
area.
To help with the market
identifications I will use
N/S for the Norwich &
Sidney Market areas and
O/C for the Oneonta &
Cooperstown areas.
Which of the following
products and services will
our readers be purchasing
over the next 12 months?
Purchasing a new or used
vehicle: 34% for N/S and
33% for O/C
Purchasing
Furniture:
36% for N/S and 36% for
O/C
Purchasing major appliances: 12% for N/S and
18% for O/C.
Purchasing
home
improvement items: 25%
for N/S and 24% for O/C.
Purchasing auto parts and
services: 61% for N/S and
63% for O/C.
Purchasing
woman’s
apparel: 77% for N/S and
77% for O/C.
Purchasing real estate:
6% for N/S and 5% for O/C
Purchasing tax services:
50% for N/S and 59% for
O/C
Purchasing dining &
entertainment 82% for N/S
and 84% for O/C.
Purchasing TV and electronics: 29% for N/S and
29% for O/C
Purchasing Jewelry: 21%
TEAMWORK
That’s how we do it.
Together, we each do our best so we can deliver our best to you.
We pride ourselves on giving our customers the attention and service they
need in today’s competitive marketplace.
Whether it’s one of the seven editions of the Pennysaver, My Shopper, The
Evening Sun, The Gazette, Circulars Unlimited, New Media Retailer, Swelby
or Sun Printing, the same dedication and commitment to service, quality and
value is evident throughout.
That’s teamwork... working for you!
for N/S and 20% for O/C.
Last year the comparison
indicated
that
the
Oneonta/Cooperstown
Market area was showing
more purchasing power but
this
year
the
Norwich/Sidney market has
closed the gap and it looks
like almost everything is
pretty much even.
What I found interesting
is what our Norwich/Sidney
Edition readers said they
were going to be spending
their money on in 2014, as
compared to last year, was
this: New and used vehicles
were up 8% and it also
showed significant increases in major appliances, auto
parts/services, and the
increasing trend in the dining and entertainment areas
continued showing that
82% of our readers will be
spending their hard earned
dollars in these areas.
On the down side the
study shows declines in the
purchasing of furniture,
woman’s apparel, TV &
Electronics, real estate, and
Jewelry.
I am often asked if the
internet is going to kill print
and you wouldn’t expect me
to agree with that statement
but my answer is a definitive no. In our Circulars
Unlimited division we use
two major printers and last
month our largest vendor
came in for their annual
visit.
They are in the
Buffalo area and their business is still growing so fast
they had to put in another
new press line to keep up.
Advertising has become so
fragmented that the only
reliable source is still print
and advertisers around the
country, and in our printer’s
case around Canada, have
continued to use pre-printed
circulars in even greater
numbers than before. This
is true throughout our
Circulars Unlimited customer base as well as last
year our sales were up dramatically over the year
before.
In the digital world the
term hyper-local is very
important and for such
search engines as Google
they crave anything that can
provide local content to
their browser. And …. here
in our community that local
content is us. The Evening
Sun, The Pennysaver, and
content displayed on our
digital community SWELBY are still the way our
local retail community
reaches their customer base.
Where I think the confusion
comes in is that while the
internet and an advertiser’s
website is a great source of
information, it cannot provide the impulse source that
a print ad can create. Print
begins the process.
For example, one of our
real estate advertiser’s
pointed out to me recently
why he needs a good source
for reliable print advertising. He explained that years
ago he would run a photo of
a house in his ad and people
would call him asking for
more details. “Now when I
run a photo of a house the
potential buyer goes to our
website for many more photos and specific details.
Then if they call they are at
least partially sold on the
property before I even talk
to them. Now I could say
that most of my leads come
from my website, but I must
have good print advertising
to drive traffic to my website.”
His comments provide a
great understanding of the
link between print and digital. When a reader sees a
car or truck in an ad that
interests them, they know
there are many more photos
available online to view.
Even knowing that a local
jeweler is having a sale on a
nationally known jewelry
item may make the potential
customer seek out more
information on the internet.
But… if they never saw the
product in the first place the
process never would have
been started.
What does amaze me is
that the tremendous exposure the internet has given
to The Evening Sun’s website, www.evesun.com. The
figures for 2013 are almost
too large to comprehend.
Last year The Evening Sun
had 1,628,859 visits that
resulted in 4,910,034 page
views and this was the
result of 441,025 unique
visits to its site. By definition, that’s over 441,000
different people visiting our
site. As explained to me,
many of these visits are created when the news that we
print is picked up by major
search engines resulting in
exposure all over the county. Fortunately, for those
advertisers in The Evening
Sun, this has led to a much
greater exposure than our
print edition alone could
provide.
I would be foolish if I
didn’t throw in a plug to
encourage everyone to
become a subscriber of The
Evening Sun, and here’s
why. If you are a print subscriber you receive the best
of both worlds as you also
get the complete on-line
package at no extra cost.
This is great when you are
traveling or if you want to
check out that days edition
while at work or over a
sandwich at lunch. As an
online only subscriber, or a
print subscriber, you get to
see The Evening Sun presented to you just the way
you are used to reading it.
Click on the day that you
want to see and it comes up
just as if you were holding
it in your hand. Plus having
complete access to all parts
of our website gives you
hundreds of photos that we
simply could not fit into our
regular editions. As a paid
print or on-line subscriber,
you also have access to
daily editions of The Sun
going back years. Not only
are you rewarded with lots
of extra information and
features you are also helping to keep us alive and we
sincerely appreciate it.
We are blessed with
an excellent group of
employees and an outstand-
ing management team.
Even though she now has
her own companies, New
Media Retailer and Swelby,
Jeanne Brightman continues
as part of Brightman
Management Services who
along with Rick Brightman
provides first-line management for all of our companies. For almost 37 years,
Russ Foote has been our
leader and the “go to guy”
for our sales team. His title
is Corporate Sales Manager
and that includes heading
up the sales teams for The
Evening Sun and our 7 free
community papers. Dan
Hayward leads the graphics
and typesetting team that
produces 100% of the ad
content for The Evening
Sun, The Gazette, and all 7
of our free publications.
Circulars Unlimited benefits from the excellent support and leadership provided by General Manager
Mona Noble, and Sales
Manager Pam Laughlin.
Tim Ryan and Marty
Conklin lead the way at Sun
Printing Inc. making sure
the paper you are holding
looks great and that our
team of carriers gets it to
your door on time. What is
not possible to list here are
the names of all of the talented
and
dedicated
employees who work in our
many offices. Norwich,
Sidney,
Cobleskill,
Richfield Springs, and
Nelliston. To all of them I
say thank you and know
that none of our success
would be possible without
you.
My sincere appreciation
also goes out to our relatively new Managing Editor
of the Evening Sun, Ashley
Biviano and to her understaffed team of reporters
who do an excellent job. A
huge shout out to our advertising department, our press
team, our insert staff, our
carriers, and to all of the
advertisers who have made
this year’s Progress Edition
such a wonderful publication. I see a lot of publications around the state and
the one you are holding in
your hand right now is the
very best Progress type edition out there.
On a sad note I must recognize a very key member
of
the
Snyder
Communications team that
we lost this past Christmas
day. Joe Root passed away
suddenly and a day hasn’t
gone by when members of
our staff haven’t reflected
on what a great individual
he was and how much he
contributed to the success
of our companies. Joe left
behind a wife and three
beautiful children and a
huge hole in all of our
hearts.
As I have done in the past
I want to sincerely urge you
to visit, shop, and support
your local retailers, restaurants, entertainment sources
and service providers.
What they add to our quality of life is irreplaceable
and whenever we lose one
of these gems, unemployment and property taxes go
up and sales tax revenues go
down.
And…. the next
time when you are on a
committee to solicit donations to support the little
league, the fire departments, or a civic organization, try contacting Google
or Amazon to see what they
will do for you first before
you visit Main St. to ask for
help.
72
PROGRESS CHENANGO 2014
PUBLISHED
BY
THE EVENING SUN