October 2015 - I

October 2015
Data
Universe
Purchase Behavior
Consumer Demographics
Lifestyle & Specialty
B2B
International
2 Data Summary Table
Data Point:
U.S.
CANADA
U.K.
FRANCE
BRAZIL
Data Contributors
3300
2600
170
200
70
Individuals
194 MM
16 MM
35 MM
22 MM
80 MM
Transactions
15 B
95 MM
150 MM
40 MM
NA
Dollars
$625 B
$4.0 B
£12.0 B
€3B
NA
Total Emails
425 MM
8.6 MM
25 MM
30 MM
15 MM
Permissioned Emails
160 MM
NA
4.5 MM
30 MM
15 MM
Phone Numbers
200 MM
3.0 MM
31 MM
NA
94 MM
MARKETS
North America
Services Supported
US
Yes
Yes
Yes
Yes
Yes
Canada
Yes
Yes
Yes
Yes
Yes
UK
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
–
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Limited
–
–
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
–
–
–
Yes
Yes
Yes
Yes
–
–
–
Yes
Yes
Yes
Yes
–
–
–
Yes
Yes
Yes
Yes
Yes
–
–
Yes
Yes
2015
Yes
–
–
–
Yes
Yes
TBD
TBD
TBD
–
–
On-Boarding1
Audience Discovery2
Audience Extension
Audience Activation
Closed Loop Measurement3
EMEA
LATAM
France
Yes
Yes
Yes
Yes
Yes
Brazil
Yes
Yes
Yes
Yes
Yes
APAC
Australia
Yes
Yes
Yes
Yes
Yes
New Market
Yes
Limited
TBD
Yes
Yes
Media Activation Channels
Online
Facebook
Twitter
Mobile
Postal4
Email5
Data Available
1st Party Data Management
3rd Party Data Management
Geography
Twitter
Demographics
Retail Purchase
CPG/FMCG
TV Tuning
Other
1
2
3
Client Supplied Data (First Priority)
Need Third Party Partner
Client Supplied Data
4
5
Need Client or Third Party Partner
Need Client or Third Party Partner
3
Purchase
Behavior
iBehavior Purchase Categories
iBehavior Brands
KANTAR ShopCom CPG Categories and Brands
Active Retail Store Buyers
Credit Card Usage
IPSOS Affluent Survey
4 Purchase Behavior
iBehavior Purchase Categories
Total Universe ............................................................................................................................................................................................................194 MM
Channel Availability: Offline, Online, Email
• Apparel
Additional Data Elements:
• Arts & Antiques
• First Order Date
• Lifestyles
• Last Order Date
• Automotive
• First Offline Order Date
• Books/Magazines
• Last Offline Order Date
• Children’s Products
• # of Unique Sources
• Computing/Home Office
• Total Number of Orders
• Crafts/Hobbies
• Total Dollars
• Financial Services
• Online Orders
• Food/Beverages
• Online Dollars
• Value-Priced General Merchandise
• Offline Orders
• Gifts-Holiday Items
• Offline Dollars
• Health & Beauty
• Weeks Since First Order
• Home Electronics
• Weeks Since Last Order
• Home Furnishings
• Weeks Since First Online Order
• Home & Garden
• Weeks Since Last Online Order
• Jewelry
• Weeks Since First Offline Order
• Music
• Weeks Since last Offline Order
• Membership Clubs
• Average Days Between Orders
• Pets
• Average Days Between Online Orders
• Photography / Video Equipment
• Average Days Between Offline Orders
• Sports & Leisure
• Average Dollar Amount Per Order
• Telecommunications
• Online Average Dollar Amount Per Order
• Tickets
• Offline Average Dollar Amount Per Order
• Travel
• Online Order Dollar Ranges
• Videos / DVD
• Offline Order Dollar Ranges
• Number of Orders by Month
• Dollar Value of Purchases by Month
• 0–6 Months Buyers (68 MM)
• 0–12 Months Buyers (115 MM)
• 0–24 Months Buyers (169 MM)
5
KANTAR ShopCom CPG Categories and Brands
Reach consumers who purchase brands within 130 CPG Categories
Reach Individuals who purchase specific Brands: 4,500 CPG Brand Names
Total Universe ............................................................................................................................................................................................................64 MM
Deliverable Timing:
The CPG PPS are
updated quarterly
accordingly to the
schedule on the right:
Scope of Delivered Data
Delivery Date
104 Weeks Ending 12/31/14
3/16/15
104 Weeks Ending 3/31/15
5/29/15
104 Weeks Ending 6/30/15
8/31/15
104 Weeks Ending 9/30/15
11/30/15
Channel Availability: Offline, Online, Email
• Air Deodorizers & Fresheners
• All Other Condiments
• All Other Grains
• All Other Pickles, Olives & Relish
• All Other Snack Foods
• Allergy & Sinus
• Analgesics
• Antiperspirants & Deodorants
• Asian Dinners & Sauces
• Baby Feeding Accessories
• Baby Food & Beverage
• Baby Formula
• Bagels, Doughnuts, Muffins & Pastries
• Bakery Snacks
• Baking Mixes
• Baking Products
• Bath Care
• Batteries & Chargers
• Beers & Ales
• Body Care Accessories
• Bread, Buns & Rolls
• Butter, Butter Blends, Margarine & Dairy Spreads
• Cakes & Pies
• Candles
• Carbonated Beverages
• Cat
• Cereal & Energy Bars
• Cheese
• Chocolate
• Cigarettes
• Cleaning Supplies
• Cocktail Mixes
6 • Coffee
• Contraceptives, Family Planning & Sexual Wellness
• Cookies
• Cooking Oils
• Cosmetics
• Cottage Cheese & Sour Cream
• Cough & Cold
• Crackers
• Cream Cheese
• Diapers
• Digestion & Nausea
• Dips
• Dish & Dishwasher Detergent
• Dog
• Ear & Nasal & Eye Care
• Eggs & Egg Substitutes
• Facial Tissue
• Feminine Care
• First Aid & Emergency Supplies
• Floral
• Foils, Wraps, Food Storage, Bags & Containers
• Foot Care
• Fruits
• Gelatin & Pudding Mixes
• General Pet
• Gift Wrapping Materials
• Grooming Kits
• Gum & Mints
• Hair Care
• Hispanic Dinners & Sauces
• Home Medical Care Accessories
• Hot Cereal
Purchase Behavior
KANTAR ShopCom CPG Categories and Brands
(continued)
• Household Cleaners
• Ice Cream, Novelties & Sherbert
• Jams & Jellies
• Juices & Non-Carbonated Beverages
• Ketchup
• Laundry Detergent & Fabric Softener
• Liners & Filters
• Mayonnaise
• Meat
• Milk, Cream & Milk Substitutes
• Milk Modifiers
• Mustard
• Napkins
• Non-Chocolate
• Nut Butters
• Nutritional Supplements & Weight Control
• Nuts & Trail Mixes
• Olive Oils
• Olives
• Oral Care
• Other Medicines & Remedies
• Packaged Noodle Dishes
• Packaged Rice Side Dishes
• Pancake, Waffle & Biscuit Mixes
• Paper Towels
• Pasta
• Pasta Sauce
• Pickles
• Pizza
• Plates, Cups & Utensils
• Poultry
• Prepared Breakfast Food
• Prepared Lunches, Dinners & Sandwiches
• Prepared Snacks & Hors D’oeuvres
• Ready-To-Eat Cereal
• Relish
• Salad Dressings
• Salsa
• Salty Snacks
• Sauces & Gravy
• Seafood
• Shaving Care & Hair Removal
• Skin Care
• Sleeping & Snoring Aids
• Soup
• Spa & Massage Treatments
• Spices & Seasonings
• Spirits
• Stuffing Mixes & Bread Crumbs
• Sugars & Sweeteners
• Syrups & Molasses
• Teas
• Toaster Pastries
• Toilet Paper
• Trash Bags
• Vinegar
• Water
• Whipped Cream & Dessert Toppings
• Wine
• Wipes
• Yogurt
KANTAR ShopCom CPG Brands: 4,500 Segments by Brand, Including…
• Bacardi
• Betty Crocker
• Bisquick
• Budweiser
• Campbell’s Soups
• Cheerios
• Clorox
• Coke
• Coors
• Cottenelle
• CoverGirl
• Dove
• Dr. Scholl’s
• Gerber
• Gillette
• Huggies
• Johnson’s
• Keebler
• Kellogg’s
• Lay’s Potato Chips
• Little Debbie
• M&M’s
• Mattel
• Maybelline
• Minute Maid
• Nestlé
• Neutrogena
• Oreo
• Oscar Mayer
• Pantene
• Pedigree
• Pepsi
• Pillsbury
• Planters
• Playtex
• Progresso
• Purina
• Ritz
• Sara Lee
• Secret
• Similac
• Smirnoff
• Smucker’s
• Speed Stick
• Suave
• Tampax
• Tide
• Tombstone
• Tostitos
• Truvía
• Vlasic
• W Hotels
• Yellowtail
• Yoplait
7
Active Retail Store Buyers
Total Universe ............................................................................................................................................................................................................135 MM
Channel Availability: Online
• Baby Apparel
• Bath/Bedding/Kitchen
• Boy’s Apparel
• Children’s Apparel
• Cosmetics, Fragrances & Skincare
• Crafting & Home Decorations
• Electronics
• Fashion Accessories & Jewelry
• Furniture
• Girl’s Apparel
• Home & Garden
• Home Improvement
• Men’s Apparel
• Men’s Shoes
• Outdoor Sports
• Sports Equipment
• Stationary/Books/Cards
• Travel
• Women’s Apparel
• Women’s Shoes
Credit Card Usage
Total Universe ............................................................................................................................................................................................................140 MM
Channel Availability: Offline, Online, Email
• Bank Card
• Premium Card (Gold , Platinum Card)
• Discover
• Visa
• American Express
• Mastercard
• Gas Card
IPSOS Affluent Survey
Total Universe ............................................................................................................................................................................................................10 MM
Channel Availability: Online
• Luxury Auto Influencers
• Premium Travelers
• Individualists
8 • Dynamic Investors
• Technology Pioneers
Purchase Behavior
iBehavior Brands: 300+ Segments by Brand, Including…
Total Universe ............................................................................................................................................................................................................38 MM
Channel Availability: Offline, Online, Email
• Adidas
• Audi
• Barbie
• Betty Crocker
• Birkenstock
• Bissell
• Bosch
• Bridgestone
• Canon
• Coleman
• Disney
• Gerber
• GM
• Graco
• Hasbro
• Honda
• Hummer
• Hydroxycut
• Jockey
• Lincoln
• Michael Kors
• Nike
• NFL
• Patagonia
• Playtex
• Remington
• Samsonite
• Skechers
• Sony
• Steve Madden
• Tommy Hilfiger
• Under Armour
• Weight Watchers
• Wrangler
For instant access to any of these audiences login now to Zipline.
9
Consumer
Demographics
Demographic Selects
Ethnicity/Religion
Geographic
Experian Mosaic / TrueTouch / ConsumerView Demographics
The Futures Company: LIVING Well / MindBase / Marketing Receptivity
Geoscapes
Spanish-Speaking Multi-Buyers
TruSignal Digital Audiences
Vehicle Information
10 Consumer Demographics
Demographic Selects
Total Universe ............................................................................................................................................................................................................240 MM
Channel Availability: Offline
• Bankruptcy Suppression
• Homeowner
• Census Data
• Length of Residence
• Children’s Presence by Age
• Mail-order Buyer
• Dual Income Index
• Mail responsive
• Dwelling Type
• Marital Status
• Estimated Household Income
• Net Worth
• Estimated Age
• Number of Children
• Ethnic Code
• Occupation
• Exact Age (Date of Birth)
• Race Code
• Family Position Code
• Renters
• Gender
• Telephone Numbers
• Geography (State, Zip, SCF, County)
Ethnicity/Religion
Total Universe ............................................................................................................................................................................................................425 MM Religion
338 MM Ethnic
Channel Availability: Offline, Online, Email
• Religion
• Ethnicity
• Language
• Country of Origin
Geoscape Ethnicity: 34 MM
Data Pros: 9 MM Ethnic / 3 MM Language
11
Geographic
Total Universe ............................................................................................................................................................................................................492 MM
Channel Availability: Online
U.S. States & Territories
• Designated Market Areas (DMAs)
• State Specific
• California
• Texas
• Florida
• New York
• Illinois
• Pennsylvania
• Ohio
Canada
• Census Metropolitan Areas
• Canadian Provinces
• Alberta
• British Columbia
• Manitoba
• New Brunswick
• Newfoundland & Labrador
• Nova Scotia
• Ontario
• Prince Edward Island
• Quebec
• Saskatchewan
12 Consumer Demographics
Experian Mosaic
Total Universe ............................................................................................................................................................................................................70 MM
Channel Availability: Distribution through Xaxis and Videology only
• Aging in Place
• Aging of Aquarius
• American Royalty
• Babies and Bliss
• Balance and Harmony
• Birkenstocks and Beemers
• Blue Collar Comfort
• Bohemian Groove
• Boomers and Boomerangs
• Booming and Consuming
• Buy American
• Colleges and Cafes
• Cosmopolitan Achievers
• Countrified Pragmatics
• Couples with Clout
• Cul de Sac Diversity
• Dare to Dream
• Destination Recreation
• Diapers and Debit Cards
• Digital Dependents
• Everyday Moderates
• Expanding Horizons
• Families Matter Most
• Family Fun-tastic
• Family Troopers
• Fast Track Couples
• Footloose and Family Free
• Full Pockets, Empty Nests
• Full Steam Ahead
• Generational Soup
• Go with the Flow
• Golf Carts and Gourmets
• Gotham Blend
• Homemade Happiness
• Hope for Tomorrow
• Humble Beginnings
• It’s All in the Name
• Jet-Set Urbanites
• Kids and Cabernet
• Look at Me Now
• Metro Fusion
• Mid-Scale Medley
• Modest Metro Means
• Never Show Up Empty Handed
• No Place Like Home
• No Time Like the Present
• On the Road Again
• Penny Saved is a Penny Earned
• Picture Perfect Families
• Platinum Prosperity
• Progressive Potpourri
• Reaping Rewards
• Red, White and Bluegrass
• Rooted Flower Power
• Rural Escape
• Rural Southern Bliss
• Senior Discounts
• Settled and Sensible
• Settled in Suburbia
• Show Me the Money
• Silver Sophisticates
• Small Town Shallow Pockets
• Sports Utility Families
• Status Seeking Singles
• Steadfast Conventionalist
• Stockcars and State Parks
• Stop and Smell the Roses
• Striving Forward
• Striving Single Scene
• Suburban Attainment
• Tight Money
• Touch of Tradition
• Tough Times
• Town Elders
• True Grit Americans
• Unspoiled Splendor
• Urban Ambition
• Urban Edge
• Urban Survivors
• Wired for Success
• Work Hard, Pray Hard
13
Experian TrueTouch
Total Universe ............................................................................................................................................................................................................68 MM
Channel Availability: Online Distribution through Xaxis and Videology only
• Buy American
• Go with the Flow
• It’s All in the Name
• Look at Me Now
• Never Show Up Empty Handed
• No Time Like the Present
• On the Road Again
• Penny Saved is a Penny Earned
• Show Me the Money
• Stop and Smell the Roses
• Work Hard, Play Hard
Experian ConsumerView Demographics
Total Universe ............................................................................................................................................................................................................69 MM
Channel Availability: Online Distribution through Xaxis and Videology only
• Age
• Current Home Value – Estimated
• Dwelling Unit Size
• Education
• Gender
• Homeownership
• Household Income – Estimated
• Length of Residence
• Marital Status
• New Homeowner
• Occupation Group
• Presence of Children (0–18 Years Old)
14 Consumer Demographics
The Futures Company: LIVING Well
Total Universe ............................................................................................................................................................................................................156 MM
Channel Availability: Offline, Online, Email, Social
• Leading the Way
• In it for Fun
• Value Independence
• I Need a Plan
• Not Right Now
• Get Through the Day
The Futures Company: MindBase
Total Universe ............................................................................................................................................................................................................160 MM
Channel Availability: Offline, Online, Email, Social
• Expressive
• Connected
• Driven
• At Capacity
• Rock Steady
• Down to Earth
• Sophisticated
• Measure Twice
• Devoted
The Futures Company: Marketing Receptivity
Total Universe ............................................................................................................................................................................................................160 MM
Channel Availability: Offline, Online, Email, Social
• Expressive and Elusive
• Expressive and Evaluative
• Expressive and Exuberant
• Connected and Cautious
• Connected and Cool
• Connected and Conversant
• Driven and Deliberate
• Driven and Diligent
• Driven and Dynamic
• At Capacity and Autonomous
• At Capacity and Appraising
• At Capacity and Attentive
• Rock Steady and Reluctant
• Rock Steady and Rigorous
• Rock Steady and Responsive
• Down to Earth and Detached
• Down to Earth and Distinguishing
• Down to Earth and Daring
• Sophisticated and Self-Directed
• Sophisticated and Systematic
• Sophisticated and Synchronous
• Measure Twice and Mindful
• Measure Twice and Meticulous
• Measure Twice and Motivated
• Devoted and Distant
• Devoted and Discriminating
• Devoted and Deft
15
Geoscapes
Total Universe ............................................................................................................................................................................................................35 MM
Channel Availability: Online
Asianicity
Hispanic Cultural Practices
Hispanic Language Use
• Bi-Cultural Asians
• Bi-Cultural Hispanics
• Bi-Lingual, English Preferred
• Bi-Cultural Westernized Asians
• Nueva Latina
• Bi-Lingual, English & Spanish Use Equally
• Hispano
• Bi-Llingual, Spanish Preferred
• Americanizado
• English Dependent
• Latinamericano
• Spanish Dependent
Spanish-Speaking Multi-Buyers
Total Universe ............................................................................................................................................................................................................56 MM
Channel Availability: Offline, Online, Email
TruSignal Digital Audiences
Total Universe ............................................................................................................................................................................................................389 MM
Channel Availability: Online
• Estimated Household Income
• High Propensity Prospects
• Estimate Financial Health
o Term Life Insurance
• Political Affiliation
o Auto Insurance
• Political Donor
o Mortgage Refinance
o Online Education
o Prepaid Debt
o Short Term Loans
o Satellite TV
16 Consumer Demographics
Vehicle Information
Provides automotive, motorcycle and ATV ownership information on households
Total Universe ............................................................................................................................................................................................................225 MM
Channel Availability: Online
• Automotive News
• Car Culture
• Luxury
• Motorcycle/ATV Make
• Motorcycle/ATV Style
• Number of Vehicles
• Performance Vehicles
• Sedans
• SUVs
• Vehicle Year
• Vehicle Make
• Vehicle Model
• Vehicle Body Style
• Vehicle Class
• Vehicle Fuel Type
• Vehicle Purchase Type
• Vehicle Manufacturer Group
• Vehicle Purchase Type
For instant access to any of these audiences login now to Zipline.
17
Lifestyle &
Specialty
Analytics IQ
Book/Magazine Subscribers
Multi-Channel Audiences
KANTAR Media TGI
Non-Profit Donors
LEAP Media Investments
Platform and Operating System Audiences
TNS Conversion Model
Twitter Categories: U.S.
Rentrak
18 Lifestyle & Specialty
Analytics IQ: Spending and Interest Predictor Audiences
Total Universe ............................................................................................................................................................................................................325 MM
Channel Availability: Offline, Online, Email
• Alcohol Buying Predictor
• Home Furnishings Spending Predictor
• Apparel Buying Predictor
• Home Market Value
• Big Dollar Donation Predictor
• Investible Household Assets Predictor
• Cash Value of Annuities Predictor
• Net Worth Predictor
• Cash Value of Life Insurance Predictor
• Personal Care Spending Predictor
• Checking Predictor
• Reading Products Spending Predictor
• Consumer Environmental Consciousness
• Savings Bonds Predictor
• Dining Out Predictor
• Savings Predictor
• Discretionary Spending Predictor Score Deciles
• Stocks Predictor
• Education Spending Predictor
• Total Entertainment Spending Predictor
• FICO Proxy Value
Book/Magazine Subscribers
Total Universe ............................................................................................................................................................................................................69 MM
Channel Availability: Offline, Online, Email
• Books
• Home & Garden
• Books – Audio
• Magazines
• Business & Investing
• News & Politics
• Children’s
• Outdoors
• Entertainment
• Religions & Spirituality
• Food & Cooking
• Sports
• General Interest
• Travel
• Health
19
Multi-Channel Audiences – U.S.
Total Universe ..........................................................................................................................................................................................................782 MM
Channel Availability: Offline, Online, Email
Online Display ........................................................................................................................................................................................................300 MM
Direct Mail ................................................................................................................................................................................................................205 MM
Facebook ......................................................................................................................................................................................................................88 MM
Email Prospecting ..................................................................................................................................................................................................138 MM
Twitter .............................................................................................................................................................................................................................27 MM
Mobile .............................................................................................................................................................................................................................24 MM
KANTAR Media TGI
Audience segments based on TV viewing behaviors.
Total Universe .............................................................................................................................................................................................................30 MM
• Attitudinal
• Detailed Demographics
• Intent to Purchase
• Interests & Attitudes
• Media Consumption
• Retail & Shopping
• Word of Mouth
Non-Profit Donors
Total Universe .............................................................................................................................................................................................................29 MM
Channel Availability: Offline, Online, Email
• Non-Profit Donors – Category Unknown
• Non-Profit Donors – Animal Welfare
• Non-Profit Donors – Arts & Culture
• Non-Profit Donors – Environmental
• Non-Profit Donors – Health
• Non-Profit Donors – Human Services
• Non-Profit Donors – International Relief
• Non-Profit Donors – Political
• Non-Profit Donors – Religious
• Non-Profit Donors – Societal Benefit
LEAP Media Investments
Total Universe .............................................................................................................................................................................................................33 MM
Channel Availability: Online
• Automotive
• Consumer Packaged Goods (CPG)
• Entertainment
• Telecom
20 • Television Networks
• Television Programming
• Travel
Lifestyle & Specialty
Platform and Operating System Audiences – Device Data
Reach mobile device and operating system users for digital targeting.
Total Universe ............................................................................................................................................................................................................160 MM
Channel Availability: Offline, Online, Email
Platforms
• Samsung
• Sony Ericsson
• Android
• Apple: iPad, iPod, iPhone
• Blackberry
TNS Conversion Model: Evaluates Factors Affecting
Brand Choice
Total Universe .................................................................................................................................................................................................................50 MM
Channel Availability: Online Only
• Analgesics/Pain Medications
• Chain Restaurants
• Hotels
• Quick Service Restaurants
Twitter Categories: U.S.
Reach mobile device and operating system users for digital targeting.
Total Universe ..................................................................................................................................................................................................................28 MM
Channel Availability: Online
• Automotive
• Beauty
• Books & Literature
• Business
• Careers
• Education
• Events
• Family & Parenting
• Food & Drink
• Gaming
• Health
• Hobbies & Interests
• Home & Garden
• Law, Government & Politics
• Life Stages
• Movies & Television
• Music & Radio
• Personal Finance
• Pets
• Science
• Society
• Sports
• Style & Fashion
• Technology & Computing
• Travel
21
Rentrak
Daypart
Weekday (Mon - Fri) ............................................................................................................................................................ Early Morning (6A - 9A)
Weekday (Mon - Fri) .......................................................................................................................................................................... Daytime (9A - 4P)
Weekday (Mon - Fri) ................................................................................................................................................................... Early Fringe (4P - 7P)
Weekday (Mon - Fri) ................................................................................................................................................................ Prime Access (7P - 8P)
Weekday (Mon - Fri) .............................................................................................................................................................................. Prime (8P - 11P)
Weekday (Mon - Fri) ................................................................................................................................................................. Late Fringe (11P - 2A)
Weekday (Mon - Fri) ...................................................................................................................................................................... Overnight (2A - 6A)
Weekend (Sat - Sun) ............................................................................................................................................................ Early Morning (6A - 9A)
Weekend (Sat - Sun) .......................................................................................................................................................................... Daytime (9A - 4P)
Weekend (Sat - Sun) ................................................................................................................................................................... Early Fringe (4P - 7P)
Weekend (Sat - Sun) ................................................................................................................................................................ Prime Access (7P - 8P)
Weekend (Sat - Sun) .............................................................................................................................................................................. Prime (8P - 11P)
Weekend (Sat - Sun) ................................................................................................................................................................. Late Fringe (11P - 2A)
Weekend (Sat - Sun) ...................................................................................................................................................................... Overnight (2A - 6A)
Networks (Currently 256 – Subject to change based on Rentrak’s network
reportability criteria)
• 5StarMAX (5STAR)
• A&E (A&E)
• Aapka Colors (APCLR)
• ABC (ABC)
• ABC Family (ABCFAM)
• ActionMAX (ACTMAX)
• Al Jazeera America (AJAM)
6/30/2014 forward
• American Heroes Channel
(AHC)
• American Movie Classics (AMC)
• Animal Planet (APL)
• AXS TV (AXSTV)
• Azteca (AZA)
• Baby First TV Network
(BABYFIRST)
• Bandamax (BDMAX)
• BBC America (BBCA)
• BBC World News (BBCWN)
4/27/2015 forward
• beIN Sport (BEIN)
• BET: Black Entertainment
Television (BET)
• Big Ten Network (BTN)
• Bloomberg Television (BLOOM)
• Boomerang (BOOM)
• Bravo (BRAVO)
• BYU Television (BYU)
• Cartoon Network (TOON)
• CBS (CBS)
• CBS Sports Network (CBSSPT)
• Centric (CENTRIC)
• Centroamerica TV (CNTRO)
22 • Chiller (CHILL)
• Christian Television Network
(Broadcast) (CTN-B)
• Christian Television Network
(Cable) (CTN-C)
• Cine Mexicano (CINEMEX)
• Cinelatino (Español) (CINE)
• Cinemax (MAX)
• Classic Arts Showcase
(CLASS-ARTS)
• CMT: Country Music Television
(CMT)
• CNBC World (CNBCW)
12/1/2014 forward
• CNBC: Consumer News &
Business Channel (CNBC)
• CNN (CNN)
• CNN Español (CNNESP)
• Comcast SportsNet California
(CSNCAL) 4/27/2015 forward
• Comedy Central (COM)
• Cooking Channel (COOKING)
• Crime & Investigation Network
(CIN)
• CSPAN 2 (CSPAN 2)
• CSPAN: Cable Satellite Public
Affairs Network (CSPAN)
• DayStar Television Network
(DAYSTR)
• De Película (DEPEL)
• De Película Clásico (DEPELCLSC)
• Destination America (DESTAMER)
• Discovery Channel (DSC)
• Discovery Channel en Español
(DSC-ES)
• Discovery Familia (DFAM)
• Discovery Family Channel
(DFC)
• Discovery Life (DISCLF)
2/23/2015 forward
• Disney Channel (DIS)
• Disney Junior Channel
(DISNEYJR)
• Disney XD (DISNEYXD)
• DIY: Do-It-Yourself (DIY)
• E! - Entertainment Television (E!)
• Encore (ENC)
• Encore Action (ENCACT)
• Encore Black (ENCBLK)
• Encore Classic (ENCCLSC)
• Encore Family (ENCFAM)
• Encore Suspense (ENCSUS)
• Encore Westerns (ENCWES)
• Enlace (ENLACE-C)
• EPIX (EPIX)
• ESPN (ESPN)
• ESPN Deportes (ESPNDEP)
• ESPN2 (ESPN2)
• ESPNEWS (ESPNWS)
• ESPNU (ESPNU)
• Esquire Network (ESQTV)
• Estrella TV (Broadcast)
(ESTRTV-B) 9/1/2014 forward
• Eternal Word Television
Network (EWTN)
• EVINE Live (EVINE)
• Family Entertainment TV
(FETV) 9/29/2014 forward
• Flix (FLIX)
• Food Network (FOOD)
• FORO TV (FOROTV)
• FOX (FOX)
• Fox Business Network (FBN)
• FOX Deportes (FOXDEPORTE)
• Fox News Channel (FNC)
• Fox Soccer Plus (FSC+)
9/1/2014 forward
• Fox Sports 1 (FOXSP1)
• Fox Sports 2 (FOXSP2)
• FOX Sports Network Detroit
(FSNDET) 4/27/2015 forward
• FOX Sports Network San Diego
(FSNSD) 4/27/2015 forward
• FOX Sports Network
Southwest (FSNSW)
4/27/2015 forward
• FOX Sports Network West
(FSNWEST) 4/27/2015 forward
• Free Speech TV (FSTV)
• Fuse (FUSE)
• Fusion (FUSION)
6/30/2014 forward
• FX Movie Channel (FXM)
• FX Network (FX)
• FXX (FXX)
• FYI (FYI)
• Galavision (GALA)
• Game Show Network (GSN)
• GMA Pinoy (PINOY)
Lifestyle & Specialty
• God’s Learning Channel
(GODLEARN)
• GOL TV (Spanish) (GOL TVS)
9/29/2014 forward
• Golden Eagle Broadcasting
(GOLDEAGL)
• Golf Channel (GOLF)
• Great American Country (GAC)
• H2 (H2)
• Hallmark (HALL)
• Hallmark Movies & Mysteries
(HALLMM)
• HBO (HBO)
• HBO Comedy (HBOCOM)
• HBO Family (HBOFAM)
• HBO Latino (HBOLAT)
• HBO Signature (HBOSIG)
• HBO Zone (HBOZNE)
• HBO2 (HBO2)
• HDNet Movies (HDNTM)
• Headline News (HLN)
• HGTV: Home & Garden
Television (HGTV)
• History Channel (HST)
• History Channel en Español
(THCES)
• HITN TV (HITN)
• Horse Racing Television (HRTV)
• HSN (HSN)
• IFC (IFC)
• Independent (IND)
• IndiePlex (INDIE)
• INSP (INSP)
• Investigation Discovery (ID)
• ION (ION)
• Jewelry Television (JWLTV)
• LeSEA (LESEA)
• Life OK (LIFOK)
• Lifetime (LIFE)
• Lifetime Movie (LMN)
• Liquidation Channel (LIQUID)
• Logo (LOGO)
• Longhorn Network
(LONGHORN) 4/27/2015 forward
• MAV TV (MAVTV)
• Mexicanal (Cable (MEXICANALC)
9/29/2014 forward
• MGM (MGM)
• MHZ Networks (MHZ)
• MLB Network (MLB)
• MLB Strike Zone (MLBSZ)
9/29/2014 forward
• MoreMax (MORMAX)
• MSNBC (MSNBC)
• MTV Hits* (MTVHIT)
• MTV India (MTVINDIA)
• MTV Jams* (MTVJ-E)
• MTV Tr3s (MTV3)
• MTV: Music Television (MTV)
• MTV2 (MTV2)
• MundoFOX (MUNDOFOX)
• My Network TV (MyNet)
• Nat Geo Mundo (NGCMUNDO)
• National Geographic Channel
(NGC)
• National Geographic Wild
(NGEOWILD)
• NBA TV (NBA TV)
• NBC (NBC)
• NBC Universo (NBCU)
2/23/2015 forward
• NBCSN (NBCSN)
• Newsmax TV (NEWSMAX)
9/1/2014 forward
• NFL RedZone (NFLRED)
• NFL: National Football League
Network (NFLNET)
• NHL Network (NHLTV)
• Nick Jr. (NICKJR)
• Nickelodeon/Nick-at-Nite (NICK)
• Nicktoons (NKTN)
• nuvoTV (NUVOTV)
• Outdoor Channel (ODC)
• Ovation (OVATN)
• OWN: Oprah Winfrey Network
(OWN)
• Oxygen (OXGN)
• Palladia (PALLADIA)
• Pasiones TV (PSNES)
• PBS: Public Broadcasting
Service (PBS)
• Phoenix InfoNews (PHNEWS)
• Phoenix North America Chinese
Channel (PHNA)
• Pivot (PIVOT)
• Playboy en Español (PLBYSI)
• Playboy TV (PLBY)
• Pop Network (POP)
• Pursuit (PRST)
10/27/2014 forward
• QVC Plus (QVCPLUS)
1/26/2015 forward
• QVC: Quality. Value.
Convenience. (QVC)
• RCN Nuestra Tele (NUESTRA)
• Reelz (REELZ)
• RetroPlex (RETRO)
• Rural Free Delivery TV (RFDTV)
• Science (SCIENCE)
• SEC Network (SECNET)
12/1/2014 forward
• Shorts (SHORTS)
9/1/2014 forward
• Showtime (SHO)
• Showtime Beyond (SHOBYD)
• Showtime Extreme (SHOEXT)
• Showtime Showcase (SHOCSE)
• Showtime Two (SHO2)
• Smithsonian Channel
(SMITHSON) 9/1/2014 forward
• Sony Entertainment Television
Asia (SET)
• Sony Movie Channel
(SONYMOV)
• Spike TV (SPKE)
• Sportsman Channel (SPTMAN)
• Sprout (SPROUT)
9/1/2014 forward
• STAR Plus (STAR+)
• Starz (STRZ)
• Starz Cinema (STRZCIN)
• Starz Comedy (STRZCM)
• Starz Edge (STRZED)
• Starz InBlack (STRZBK)
• Starz Kids & Family (STRZKF)
• SundanceTV (SUND)
• Syfy (SYFY)
• TBS: Turner Broadcasting
System (TBS)
• TeenNick (TEENNCK)
• Telehit (TELEHT)
• Telemundo (TELMUN)
• Tennis Channel (TENNIS)
• The Church Channel (Cable)
(TCCD)
• The CW (CW)
• The Movie Channel (TMC)
• The Movie Channel Xtra
(TMCXTR)
• The Weather Channel (WEATH)
• The Word Network (WORD)
9/29/2014 forward
• TLC (TLC)
• TNT: Turner Network Television
(TNT)
• Travel Channel (TRAVEL)
• Tri-State Christian Television
(TCT)
• Trinity Broadcasting Network
(TBN)
• truTV (truTV)
• Turner Classic Movies (TCM)
• TV Asia (TV ASIA)
• TV Japan (TV-JPN)
• TV Land (TVLD)
• TV One (TVONE)
9/29/2014 forward
• TV5MONDE (TV5EU)
• TVE Internacional (TVE)
• UniMas (UNIMAS)
• Universal HD (UNI-HD)
• Univision (UNIV)
• Univision Deportes (UNIDEP)
• Univision tlnovelas (TLNOV)
• Up TV (UPTV)
• USA (USA)
• V-me TV (V-ME)
• Velocity (VELOCITY)
• VH1 (VH1)
• VH1 Classic (VH1C)
• ViendoMovies (VIENDO)
9/29/2014 forward
• WAPA America (WAPA)
• WGN America (WGN)
• Willow TV (WILLOW)
• Women’s Entertainment
Network (WE)
• World Fishing Network (WFN)
• Zee TV (ZEETV)
• Foreign Language
• Game Show
• Home & Garden/
Home Improvement
• Home Shopping
• Kids
• Movies
• Music
• News
• Paid Programming
• Politics/Public Affairs
• Reality
• Religious
• Science Fiction/Fantasy
• Soap Opera
• Sports
• Talk
• Thriller/Horror
• Travel
• Variety
Genre
• Action/Adventure
• Animation
• Comedy
• Cooking
• Documentary
• Drama
• Educational
For instant access to any of these audiences login now to Zipline.
23
B2B
B2B Firmographic Data
B2B Purchase Categories
NetProspex – B2B
Business Newsletter Subscribers
24 B2B
B2B Firmographic Data
Total Universe .................................................................................................................................................................................................................45 MM
Channel Availability: Online
• Address
• Company Name
• Contact Name
• Fortune Rank
• Life Cycle Predictor
(Growth, Mature, etc)
• Location Number
• Location: HQ or Branch
• Number of Employees
• Primary URL Address
• Public Company Indicator
• Sales Volume
• SIC Code
• Title
• Year Established
NetProspex Data Elements
• C-Level Employees
• Computer and IT Staff
• Director-Level Employees
• Employees of Business Services Companies
• Employees of Financial Services Companies
• Employees of Healthcare Companies
• Employees of Large Enterprises
• Employees of Mid-size Businesses
• Employees of Not-for-Profit Organizations
• Employees of Real Estate Companies
• Employees of Small Businesses/SOHO
• Finance Staff
• General Management Staff
• General Managers
• HR Staff
• Marketing Staff
• Research and Development Staff
• Sales Staff
• Users of Bus. Intelligence Solutions
• Users of Data Management Software
• Users of Enterprise Business Solutions
• Users of HR Mgmt/Human Capital Mgmt Systems
• Users of Network Mgmt Hardware
• Users of Productivity Solutions
• Users of Visualization Software
• Users of Web Content Management Systems
• VP-Level Employees
25
B2B Purchase Categories
Predictive segments based on past purchase activity
Total Universe .................................................................................................................................................................................................................75 MM
Channel Availability: Online
• Agricultural
• B2B Furniture
• Business Newsletters/Magazines
• Cards/Stationary
• Computers/Electronics
• Educational
• Food/Corporate gifts
• HR/Training
• Industrial Safety & Maintenance
• Office Supplies
• Promotional Products
• Restaurant/Hospitality Supplies
• Retail Supplies
• Seminars
• Uniforms/Workwear
Additional Data Elements:
• Weeks Since First Online Order
• Weeks Since Last Online Order
• Weeks Since First Offline Order
• Weeks Since last Offline Order
• Average Days Between Orders
• Average Days Between Online Orders
• Average Days Between Offline Orders
• Average Dollar Amount Per Order
• Online Average Dollar Amount Per Order
• Offline Average Dollar Amount Per Order
• Online Order Dollar Ranges
• Offline Order Dollar Ranges
• Number of Orders by Month
• Dollar Value of Purchases by Month
• First Order Date
• Last Order Date
• First Offline Order Date
• Last Offline Order Date
• # of Unique Sources
• Total Number of Orders
• Total Dollars
• Online Orders
• Online Dollars
• Offline Orders
• Offline Dollars
• Weeks Since First Order
• Weeks Since Last Order
NetProspex – B2B
Total Universe .................................................................................................................................................................................................................28 MM
• Company Size
• Industry
• Job Function
• Job Level
• Technology Utilized
Business Newsletter Subscribers
Active Business Newsletter Readers
Total Universe ...................................................................................................................................................................................................................5 MM
Channel Availability: Offline, Online, Email
• Business Interest
• Business Services
• Colleges & Universities
• Corporate Revenue
• Doctors & Clinics
• Elementary & Secondary Schools
• Executive Newsletter
• Finance Newsletter
• HR Newsletter
• Industry Type
• Insurance Agents & Brokers
• Large Businesses
• Legal Services
• Management Consulting
• Management Newsletter
• Mid-Sized Businesses
• Number of Employees
• Occupational Title
• Real Estate Agents
• Sales & Marketing Newsletter
• Small Businesses
• Technical Newsletter
For instant access to any of these audiences login now to Zipline.
26 International
Data
Canada
U.K.
France
Brazil / LATAM
DataSift Demographics
Twitter Categories
27
Canadian Buyers
Total Universe ...........................................................................................................................................................................................................12.8 MM
Channel Availability: Offline, Online, Email
• Apparel
• Arts & Antiques
• Automotive
• Books/Magazines
• Children’s Products
• Computing/Home Office
• Crafts/Hobbies
• Financial Services
• Food/Beverages
• Gifts-Holiday Items
• Health & Beauty
• Home & Garden
• Home Electronics
• Home Furnishings
• Jewelry
• Lifestyles
• Membership Clubs
• Music
• Pets
• Photography
• Sports & Leisure
• Telecommunications
• Tickets
• Travel
• Value-Priced General Merchandise
• Videos
Geography
• Census Metropolitan Areas
• Canadian Provinces
Alberta
British Columbia
Manitoba
New Brunswick
Newfoundland & Labrador
Nova Scotia
Ontario
Prince Edward Island
Quebec
U.K. Buyers
Total Universe .............................................................................................................................................................................................................33 MM
Channel Availability: Offline, Online
• Arts & Antiques
• Automotive
• Books/Magazines
• Children’s Products
• Computing/Home Office
• Crafts/Hobbies
• Fashion
• Financial Services
• Food/Beverages
• Gifts-Holiday Items
• Health & Beauty
• Home & Garden
• Home Electronics
28 • Home Furnishings
• Jewelry
• Lifestyles
• Membership Clubs
• Music
• Pets
• Photography
• Sports & Leisure
• Telecommunications
• Tickets
• Travel
• Value-Priced General Merchandise
• Videos
International Data
U.K. Buyers cont’d
Total Universe ..........................................................................................................................................................................................................33 MM
Channel Availability: Offline, Online
Additional Data Elements:
• First Order Date
• Last Order Date
• First Offline Order Date
• Last Offline Order Date
• # of Unique Sources
• Total Number of Orders
• Total Dollars
• Online Orders
• Online Dollars
• Offline Orders
• Offline Dollars
• Weeks Since First Order
• Weeks Since Last Order
• Weeks Since First Online Order
• Weeks Since Last Online Order
• Weeks Since First Offline Order
• Weeks Since last Offline Order
• Average Days Between Orders
• Average Days Between Online Orders
• Average Days Between Offline Orders
• Average Dollar Amount Per Order
• Online Average Dollar Amount Per Order
• Offline Average Dollar Amount Per Order
• Online Order Dollar Ranges
• Offline Order Dollar Ranges
• Number of Orders by Month
• Dollar Value of Purchases by Month
U.K. – FMCG
Total Universe ..............................................................................................................................................................................................................2 MM
Channel Availability: Offline, Online
• Baby
• Bakery
• Beauty & Health
• Dairy & Eggs
• Drinks
• Frozen
• Fruit & Vegetables
• Household & Pets
• Meat, Fish & Poultry
• Packets & Cereals
• Snacks & Sweets
• Tins, Jars & Cooking
U.K. – Multi-Channel Audiences
Total Universe ......................................................................................................................................................................................................111 MM
Channel Availability: Offline, Online, Email
Online Display .........................................................................................................................................................................................................62 MM
Direct Mail .................................................................................................................................................................................................................43 MM
Facebook ..................................................................................................................................................................................................................2.5 MM
Email Prospecting ......................................................................................................................................................................................................2 MM
Twitter .........................................................................................................................................................................................................................1.3 MM
29
U.K. Demographics
Total Universe ............................................................................................................................................................................................................68 MM
Channel Availability: Offline, Online
• Affluence Indicators
• Age of Children
• Age Range
• BBC Regions
• Census Data
• Charity Legacy
• Charity Supported
• Children’s Presence by Age
• Donate to Charity
• Dual Income Index
• Dwelling Type
• Estimated Age
• Ethnic Code
• Exact Age (Date of Birth)
• Financial Account Types
• Gender
• Geography (State, Zip, SCF, County)
• High Net Worth
• Hobbies/Interests
• Holiday Destination
• Holiday Frequency
• Holiday Spend
• Holiday Type
• Homeowner
• House Type
• Household Income – Estimated
• Household Size
• Length of Residence
• Life Assurance
• Loans/Debt
• Mail-order Buyer
• Mail responsive
• Marital Status
• Mortgage
• Newspaper Subscriptions
• Net Worth
• Number of Cars
• Number of Children
• Number of Individuals in Household
• Occupation
• Race Code
• Ready Meals
• Renters
• Residence Type
• Social Grade
• Supermarket Preference
• Telephone Numbers
• Weekly Supermarket Spend
U.K. High Net Worth Individuals
Total Universe ............................................................................................................................................................................................................27 MM
Channel Availability: Offline, Online
• £500+ Net Worth
• £300 – 500 Net Worth
• £200 – 300 Net Worth
• £100 – 200 Net Worth
U.K. High Net Worth Individuals
Total Universe – Offline ........................................................................................................................................................................................48 MM
Total Universe – Online ...........................................................................................................................................................................................3 MM
30 International Data
iBehavior U.K.: Consumer – In Market
Total Universe ............................................................................................................................................................................................................2.3 MM
Channel Availability: Offline, Online, Email
• Fashion
• Loans
• Opportunity Seekers
• Travel
U.K. Individual Risk Assessment Data
Total Universe ............................................................................................................................................................................................................50 MM
Channel Availability: Offline, Online
• Low
• Good
• Moderate Good
• Moderate Bad
• Bad
• Very Bad
U.K. – Experian Data
Total Universe ............................................................................................................................................................................................................46 MM
Channel Availability: Online
• Accumulated Wealth
• Age Range
• Balancing budgets
• Bright Futures
• Children in Household
• Consolidating Assets
• Elderly Family Life Stage
• Employment Status
• Establishing Reserves
• Experian Demographic
• Experian FSS Groups
• Experian Mosaic Clusters
• Experian Mosaic Group & Type
• Family Interest
• Financial Strategy
• Gender
• Growing Rewards
• Housing Tenure
• Individual Saving Accounts
• Marital Status
• Mature Family Life Stage
• Older Family Life Stage
• Personal Income Band
• Platinum Pensions
• Property Value
• Seasoned Economy
• Single Endeavors
• Stretched Finances
• Sunset Security
• Traditional Thrift
• Young Essentials
• Young Family Life Stage
31
U.K. – CACI Limited
Total Universe ............................................................................................................................................................................................................67 MM
Channel Availability: Online
• Acorn
• Acorn Types by Group
• Affluence Data
• Automotive
• Demographics
• FRESCO
• Fresco Sub-Segments
• Gambling
• Holiday
• Household Acorn
• Insurance
• Lifestyle & Interests
• Magazines & Newspapers
• Personal Banking
• Product Switching
• Supermarkets
• Technology
• UK Towns
U.K. – Marketing Source
Total Universe ............................................................................................................................................................................................................44 MM
Channel Availability: Online
• Buying and Shopping Behavior
• Demographics
• Insurance
• Lifestyles
• Personal Finance
• Vehicle Ownership
U.K. – MasterCard Europe
Total Universe ............................................................................................................................................................................................................67 MM
Channel Availability: Online
• Automotive
• Casinos & Gaming
• Entertainment
• Frequent Transactor
• Grocery & Drug Stores
• Hotel
• Restaurant
• Retail
• Telecommunications & Cable
• Top Tier Spender
• Travel
• Service
U.K. – RAC Automotive Data
Total Universe ............................................................................................................................................................................................................5.7 MM
Channel Availability: Online
• Vehicle Age
• In Market
• Vehicle Types
• Make & Model
32 International Data
France – Predictys: Email Responders
Total Universe ............................................................................................................................................................................................................36 MM
• France
• Spain
• Italy
• Brazil
• Canada
• Germany
• Argentina
20 MM
3.7 MM
3.5 MM
1.2 MM
.8 MM
.8 MM
.8 MM
• Belgium
• UK
• Mexico
• Switzerland
• Colombia
• Chile
.6 MM
.5 MM
.5 MM
.3 MM
.3 MM
.1 MM
France: Etail/Catalog Buyers
Total Universe ............................................................................................................................................................................................................22 MM
Channel Availability: Offline, Online, Email
• Arts and Crafts
• Apparel
• Automobiles
• Beverages
• Cooking and Food
• Cosmetics/Beauty
• Cultural Products
• Gardening
• Health and Well-Being
• High-Tech
• Items for the Home
• Large Appliances
• Outdoor Sports and Leisure
• Photography
• Services
• Tourism
• Watches and Jewelry
France: Water/Yogurt Consumers
Total Universe ...............................................................................................................................................................................................................7 MM
Channel Availability: Offline, Online, Email
France: Conexance
Total Universe ............................................................................................................................................................................................................66 MM
Channel Availability: Online
Consumer
• Beverages
• Clothing
• Cultural Products
• Demographic & Lifestyles
• Family
• Gardening
• Gastronomy Purchase
• Health Wellness
• High Tech
• Housing
• Online
• Publications & Interests
Demographics
• Age
• Age of Children
• Household Composition
• Region
• Urban Unit
Lifestyle
Publishing
• Active Young Families
• City Household
• Countryside workers &
retired individuals
• Less Wealthy Youth
• Precarious Seniors
• Promising Active Youth
• Student Lifestyle
• Successful Mature Families
• Leisure Magazine
• General Magazine
• News Magazine
• Family Magazine
• Cultural Magazine
33
Brazil: Behavioral Targeting Segments
Total Universe ............................................................................................................................................................................................................80 MM
Channel Availability: Online, Email
• Aesthetics & Beauty
• Gastronomy
• Pets & Animals
• Age
• Gender
• Politics & Public Life
• Agriculture & Agribusiness
• Health & Wellness
• Region
• Business Management
• Homeownership
• Shopping/Consumption
• Cars
• Household Income – Estimated
• Sports
• Economy & Finance
• Income – Individual
• Technology
• Educational
• Internet & Digital World
• Travel & Tourism
• Entertainment & Leisure
• Marital Status
• Videogames
• Fun & Humor
• News & Updates
• Work & Vocational Education
LATAM – Experian Data
Total Universe ............................................................................................................................................................................................................6.9 MM
Channel Availability: Online
Classificação Nacional de Atividade Econõnica – Sector
• CNAE - A - Agricultura, Pecuária e Produção Florestal
• CNAE - B - Indústrias Extrativas
• CNAE - C - Indústrias de Transformação
• CNAE - D - Eletricidade e Gás
• CNAE - E - Água, Esgoto, Atividades de Gestão de Resíduos e Descontaminação
• CNAE - F - Construção
• CNAE - G - Comércio, Reparação de Veiculos Automotores e Motocicletas
• CNAE - H - Transporte, Armazenagem e Correio
• CNAE - I - Alojamento e Alimentação
• CNAE - J - Informação e Comunicação
• CNAE - K - Atividades Financeiras, de Seguros e Serviços Relacionados
• CNAE - L - Atividades Imobiliárias
• CNAE - M - Atividades Profissionais, Científicas e Técnicas
• CNAE - N - Atividades Administrativas e Serviços Complementares
• CNAE - O - Administração Pública, Defesa e Seguridade Social
• CNAE - P - Educação
• CNAE - Q - Saúde Humana e Serviços Sociais
• CNAE - R - Artes, Cultura, Esportes e Recreação
• CNAE - S - Outras Atividades e Serviços
• CNAE - T - Serviços Domésticos
• CNAE - U - Organismos Internacionais e Outras Instituições Extraterritoriais
34 International Data
DataSift Demographics: Social Listening
Aggregated Data
Total Universe: Asia Pacific ...................................................................................................................................................................................................245.3 M
Total Universe: New Zealand + Australia: ........................................................................................................................................................................42.2 M
Total Universe: South Africa: ....................................................................................................................................................................................................200 M
Channel Availability: Online
• Account Type
• Large Accounts
• Age
• Likes & Interests
• Category of Accounts Followed
• Profession
• City
• Relationship Status
• Dressed By
• Services
• Eat & Drink At
• Shop At
• First Language
• Working Status
• Gender
Twitter Categories
Total Universe: Canada ............................................................................................................................................................................................................2.0 MM
Total Universe: European Union ..........................................................................................................................................................................................12 MM
Total Universe: LATAM ..............................................................................................................................................................................................................5.5 MM
Total Universe: U.K. .....................................................................................................................................................................................................................8.6 MM
Total Universe: France ...................................................................................................................................................................................................................3 MM
Total Universe: South Africa ......................................................................................................................................................................................................1 MM
Total Universe: Asia Pacific .....................................................................................................................................................................................................7.3 MM
Channel Availability: Online
• Automotive
• Gaming
• Pets
• Beauty
• Health
• Science
• Books & Literature
• Hobbies & Interests
• Society
• Business
• Home & Garden
• Sports
• Careers
• Law, Government & Politics
• Style & Fashion
• Education
• Life Stages
• Technology & Computing
• Events
• Movies & Television
• Travel
• Family & Parenting
• Music & Radio
• Food & Drink
• Personal Finance
For instant access to any of these audiences login now to Zipline.
35
KBM Group®
2051 Dogwood Street, Suite 220
Louisville, CO 80027
Tel: 303-228-5000
www.kbmg.com
www.i-behavior.com
© KBM Group® , Inc. All rights reserved.