San Felice - Portfolio Paolo Boselli

A LONG HISTORY OF INNOVATION
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Agricola San Felice: aerial view
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San Felice: “the Borgo” (hamlet)
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San Felice: the origins
Coat of arms of
the Borgo
San Felice
featuring shin
& hoof of ox.
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San Felice: the origins
Documents show the existence of the church of
San Felice in Avane already in 714 A.D.
Avane is a place name of Etruscan origin, which
testifies to the antiquity of this territory.
In the 15th century, the church’s lands were granted
to the powerful Cerretani family.
The following century saw them pass into the
hands of the Del Taja, a noble Sienese family.
In the first half of the 20th century San Felice wine
and olive oil already achieved worldwide
recognition.
In the late ‘70s, during one of the deepest period of
crisis of the entire Chianti Classico region, the Del
Taja sold the property to new investors.
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San Felice: studies of Tuscan varieties
The history of San Felice is linked to the experiments
undertaken and developed since 1968 under the then
manager Enzo Morganti.
***
1968 - San Felice’s strong belief in the inherent qualities of Sangiovese
led to the introduction of Vigorello.
1970/1980 - Cuttings originally from Enzo Morganti’s massal selection
of Sangiovese were planted in the vineyard of Poggio Rosso.
In 1974, with the first nucleus of what was destined to become the
Vitiarium, San Felice began to systematically collect native varietals,
at a time when the concept of native varietal was virtually unknown.
1981 - The beginning of a collaboration with the University of Florence,
enabling an even more effective dedication to scientific programmes.
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San Felice: the modern history
1978 San Felice is acquired by the present ownership
which started the restructuring of the vineyards and the
building of a new cellar, allowing the winery to develop
ultra-premium viticulture.
1984 San Felice acquires Tenuta
Campogiovanni
in Montalcino, extending its line to include a prestigious
Brunello.
1990 A section of the Borgo
San Felice is re-
structured as a hotel.
Its sober, elegant style wins it quick inclusion in the
prestigious “Relais & Chateaux” guide.
1993 San Felice starts a new wine project at
Tenuta
Perolla in Maremma.
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San Felice: today
San Felice is today making wine in the following areas
SAN FELICE
Total vineyards: 210 Ha
Tenuta San Felice
Tenuta Campogiovanni
Tenuta Perolla
Territory: Chianti Classico
Total vineyards: 140 Ha
Territory: Montalcino
Total vineyards: 20 Ha
Territory: Maremma
Total vineyards: 50 Ha
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San Felice: the landscape
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TUSCANY
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TUSCANY
wine zone map
Chianti Classico
Wine Zone is # 4.
Brunello di Montalcino
Wine Zone is # 1.
We give credit for this wine
zone map of Tuscany to
http://www.lavinium.com
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Chianti Classico communes
Firenze
40 miles to San Felice
San Casciano Val di Pesa
Greve in Chianti
Tavarnelle Val di Pesa
Radda in Chianti
Poggibonsi
Gaiole in Chianti
Barberino Val d’Elsa
Castellina in Chianti
Siena
12 Miles to San Felice
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Castelnuovo Berardenga
San Felice
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TUSCANY
wine zone map
Perolla is located in the
Monteregio di Massa
Marittima wine zone
(#13), however San
Felice uses the more
known MAREMMA IGT
denomination.
We give credit for
this wine zone map
of TUSCANY to
http://lavinium.com
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San Felice
Perolla
Poggibano
Campogiovanni
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Agricola San Felice: vineyards, wines and olive groves
Type of
Denomination
DOCG
Vineyards
(total hectares)
120
Products
Chianti Classico
Il Grigio
Chianti Classico Riserva
Poggio Rosso
Chianti Classico Riserva
DOC
2
Vin Santo Chianti
Classico
Vigorello
Toscana Rosso
IGT
Toscana
18
Toscana Rosso
+
DOP
(nª OLIVE TREES
Pugnitello
16.000
Ancherona
Toscana Bianco
Chianti Classico
Olio Extra Vergine d’Oliva
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Campogiovanni: the landscape
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Campogiovanni: vineyards, wines and olive groves
Type of
Denomination
Vineyards
Products
(total hectares)
Brunello di Montalcino
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DOCG
Il Quercione
Brunello di Montalcino Riserva
6
DOC
Rosso di Montalcino
+
Nº OLIVE TREES
2.000
Extra Virgin Olive Oil
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Perolla: the Chianina breeding
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PEROLLA: breeding Chianina beef cattle
“Possente”, this is his name, weighs 2,100 lbs and is 8’ tall
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Perolla: the landscape
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Perolla: vineyards and wines
Type of
Denomination
Vineyards
(total hectares)
Rosso
Maremma Toscana
Igt
50
Maremma
Toscana
Products
Vermentino
Maremma Toscana
Poggibano
Maremma Toscana
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Statement
SAN FELICE is a producer with a very
innovative approach that, through research
and experimentation, has always
anticipated the trends of the wine market, but
at the same time has maintained a strong link
with the tradition and enhanced the value
of region/terroir, stressing the identity of
the territory.
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Background
This status is proved by our history:
San Felice’s original strong focus on the study and the
improvement of Sangiovese for the production of very typical
Chianti Classicos (nowadays only pure Sangiovese).
1968 San Felice releases Vigorello; the first Supertuscan, 3
years earlier than Antinori (Tignanello) and 10 years earlier than
the beginning of Supertuscans mode.
1978 San Felice produces the first vintage of Poggio Rosso, at
that time a rare example of “crû” of Chianti Classico, confirming
its strong engagement in this appellation.
1981 San Felice starts the research activity on the native
grape varieties in collaboration with the University of Florence
and Pisa, totally in contrast with the other producers focussing
more on international varieties.
2006 San Felice releases Pugnitello, the first wine made with
one of the native varieties rediscovered and studied together
with the University; the first concrete result of 20 years of
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research.
Research and experimentation
In 1987 San Felice offered to plant these vines in an
experimental vineyard on its property. This
“Preservation Vineyard” became known as
VITIARIUM
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San Felice: a producer of excellence
WINE
PRODUCTION
AND RESEARCH
THE “BORGO”
(HAMLET)
SAN FELICE
THE
HOSPITALITY
“RELAIS &
CHATEAUX”
EXTRA VIRGIN OLIVE OIL
&
THE “CHIANINA BEEF” BREEDING
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San Felice: the aging cellar
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Logo
At first we have worked on a re-styling of our original logo as
follows
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The Tradition
ACTUAL
NEW
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The Terroir
ACTUAL
NEW
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Pugnitello vine
¡ The owner of the
vineyard where it was
growing had no
information regarding
its provenance.
¡ Its name is derived from
the shape of the cluster.
(fist shaped; fist=pugno,
pugnitello)
¡ There were no written
references found in
recent or past
ampelographical works.
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San Felice new packaging
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The Modernity
ACTUAL
NEW
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Perolla new packaging
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Campogiovanni
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Actions: prestige
- release of rare products to enhance the image of
San Felice
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Research in progress
“ ENZO MORGANTI “
Center for Enological & Viticultural Studies
Projects in progress:
1) Pruning school for apprentices
2) Global warming & Chianti
3) Experimentation of ancient varieties
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3 distinctive characteristics
of San Felice
a) Experimentation & research in
conjunction with Universities.
b) Strong roots in the tradition and
identity of the territory.
c) Innovation at all possible levels.
[Example: new machine sorting the
berries by their quality according to
their specific weight.]
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the San Felice promise
QUALITY at any cost!
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