Basic information - Mercury

Basic information
FREQUENCY: monthly magazine
COVERAGE: national
NUMBER OF PAGES: 130
DSITRIBUTION:
newsstands
and in subscription „Rzeczpospolita” PLUS
TOTAL DISTRIBUTION: 33 793 copies
as the sum of:
12 899 copies – total paid distribution
20 894 copies – free distribution in subscription
„Rzeczpospolita” PLUS)
EDITOR IN CHIEF:
Bartosz Węglarczyk
*ZKDP (ABC Poland), January 2013
New Editor in Chief
BARTOSZ WĘGLARCZYK
The former foreign department chief
in „Gazeta Wyborcza” and its multiannual
foreign correspondent (Moscow, Brussels,
Washington).
Presently is also one of the co-presenter
in the weekend morning TV program
„GOOD MORNING TVN”.
Business and lifestyle profile
What distinguish
„Sukces” among many
other magazines on the
Polish market is its
QUALITY
Creating social, fashion, cultural and consumer trends
IT SETS THE STANDARDS OF PROFESSIONAL AND PERSONAL SUCCESS
It is presenting celebrietes life in an appropriate not gossiping style
IT IS A MAGAZINE ABOUT ELITES FOR THE ELITES
AIMED at demanding READER
with good taste and distinctive criticism
Modern graphic layout
OUR SECTIONS
PEOPLE
BUSINESS
TRENDS
STYLE
CULTURE
FEUILLETON
DEDICATED TO DEMANDING READERS,
looking for ambitious content, inspirational topics, presented
in sophisticated form, on the appropriate editorial level
Modern graphic layout
OUR SECTIONS
PEOPLE
Silhouette/interviews with persons who have been successful
in both BUSINESS, MEDIA AND CULTURAL
Modern graphic layout
OUR SECTIONS
BUSINESS
Articles and interviews of business, the stories about comapnies
and business ideas.
Modern graphic layout
OUR SECTIONS
TRENDS
We describe the lifestyle, latest trends in fashion, ideas for an orginal
and effective leisure time (eg. lunch - a great comeback as an idea
fora social activity; fashion for taking care of you men)
Modern graphic layout
OUR SECTIONS
STYLE
Travel, fashion, cuisine, wine, cars, Art of investment
Modern graphic layout
OUR SECTIONS
CULTURE
MOVIES, MUSIC, BOOKS, THEATRE and ART, previews, reviews.
Modern graphic layout
OUR SECTIONS
FEUILLETON
Katarzyna Niezgoda about business, Natalia Hatalska about advertising,
Marcin Szczelina about architecture, Anna Popek about cuisine,
Lejb Fogelman about everything.
An attractive group of readers
The structure of the reader
79% WOMAN
63%
AGE OF HIGHEST
PROFESSIONAL ACTIVITY
25-54 years
57%
WELL EDUCATED
48%
RESIDENTS OF BIG CITIES
Higher education
City above 100 000 citizens
PBC General, Fale [12]: apr2012 – mar2013 (wsk. CCS; struktura wg wsk. SCPW)
MEN
21%
65%
46%
63%
WHITE-COLLARS
directors, business owners, specialists,
free lancers, technicians
MONTHLY NET INCOME OF
RESPONDENT
above2000 zł
HIGH INCOME
total net monthly income of the household
above 3 000 PLN
Reader of „Sukces”
ambitious, independent, satisfied with life, appreciate a good brands
SATISFIED WITH LIFE
I’m perfectly happy with my standard of living 72%
I’m happy with my life 80%
INDEPENDENT
Fulfilling my goals depends solely on my effort 74%
AMBITIOUS
I think I’m ambitious 76%
APPRECIATE A GOOD BRANDS
78% Think that brand products have better quality
PAYING FOR QUALITY GOODS
It’s worth paying more for quality goods 81%
OPEN TO THE NOVELITIES
I’m open to changes in my life 76%
LIKE TRAVELS
Travelling abroad is exciting 70%
Source: PRO; Oct. 2011, Indicator: RSC; Opinions: definitely and tend to agree
I currently educate myself, it’s important to me 73%
Unique, exclusive magazine
Diverse topics presented
in sophisticated form
Well educated, ambitious reader with high
purchasing power and appetite for life