wrap report july 2011- current

WRAP REPORT
JULY 2011- CURRENT
Client:
Issue:
Publication:
Proskins
2nd August 2011
Sunrise- Channel Seven
http://au.tv.yahoo.com/sunrise/video/-/watch/26130759/caffine-leggings-weightloss-craze/
Client:
Issue:
Publication:
Proskins
2nd August 2011
Sunrise- Channel Seven
http://ten.com.au/the-circle-video.htm?movideo_m=130663&movideo_p=40510
Client:
Issue:
Publication:
Proskins
4th September 2011
Weekend Sunrise- Channel Seven
http://au.tv.yahoo.com/sunrise/video/-/watch/26511920/tiffiny-hall-kicks-us-into-shape/
Client:
Issue:
Publication:
Proskins
March 2012
Modern Home
Client:
Issue:
Publication:
Proskins
27 February 2012
OK!
Client:
Issue:
Publication:
Proskins
30 January 2012
New Idea
Client:
Issue:
Publication:
Proskins
30 January 2012
New Idea
Client:
Issue:
Publication:
Proskins
February 2012
Marie Claire
Client:
Issue:
Publication:
Proskins
February 2012
Instyle
Client:
Issue:
Publication:
Proskins
16 January 2012
OK
Client:
Issue:
Publication:
Proskins
23 November 2011
MX – VIC, NSW, QLD
Client:
Issue:
Publication:
Proskins
Summer 2011
Australian Hair & Beauty
Client:
Issue:
Publication:
Proskins
21 November 2011
NW
Client:
Issue:
Publication:
Proskins
14 November 2011
The Melbourne Weekly
Client:
Issue:
Publication:
Proskins
24 October 2011
NW
Client:
Issue:
Publication:
Proskins
November 2011
Women’s Health & Fitness
Client:
Issue:
Publication:
Proskins
November 2011
Cosmopolitan
Client:
Issue:
Publication:
Proskins
Issue 3
Cosmopolitan Health
Client:
Issue:
Publication:
Proskins
18 August 2011
The Herald – Fashion Review
Client:
Issue:
Publication:
Proskins
Summer 2012
SLIM
Client:
Issue:
Publication:
Proskins
January 2012
CLEO
Client:
Issue:
Publication:
Proskins
Summer 2011
Mine Style
Client:
Issue:
Publication:
Proskins
26 October 2011
LoveThatRed Blogspot
Client:
Issue:
Publication:
Proskins
23 October 2011
NOVA100- website
Client:
Issue:
Publication:
Proskins
22nd September 2011
Real Weddings BLOG
Client:
Issue:
Publication:
Proskins
15th September 2011
she said Blog
EDITORIAL WIP
SECURED MEDIA
TV
Date
Media
Circulation
PR Value
AD Value
Comments
19.09.11
The Circle (CH 10)
329,000
$81,000
$27,000
Tiffiny Hall- fitness tips
4.09.11
Weekend Sunrise (CH 7)
383,000
$62,224
$20,741.30
Tiffiny Hall – Top Tips for
Summer
02.08.11
Sunrise (CH 7)
391,000
$231,120
$77,040
Proskins launch in Australia
1,103,000
$374,344
$124,781.30
Circulation
PR Value
AD Value
Comments
859,000
$7,458
$2,486
Kate Langbroek mentioning
she is wearing Proskins Slim
859,000
$18,645
$6,215
Tiffiny TALKing Proskins.
300,000
$14,850
$4,950
Co-hosted show
2,018,000
$40,953
$13,651
Circulation
PR Value
AD Value
SUB TOTAL
RADIO
Date
23.09.11
22.09.11
19.09.11
Media
NOVA 100 – Hughesy & Kate
breakfast show
NOVA 100 – Hughesy & Kate
breakfast show
The Troy Thompson Show
SUB-TOTAL
PRINT
Date
Media
Mar-12
Modern Home
27 Feb 12
OK
98,426
$5,455
$1,818.00
Feb-12
Instyle
60,067
$6,326.50
$2,108.83
Feb-12
Marie Claire
102,588
$12,360.60
$4,120.20
30 Jan 12
New Idea
308,068
$8,048.33
30 Jan 12
New Idea
308,068
$12,072.50
16 Jan 12
Jan-11
Summer
2011
23.11.11
Summer
2011
Summer
2011
21.11.11
OK!
CLEO
98,426
$2,045.62
$681.87
111,545
$8,090.00
$2,696.67
40,000
$6,087.50
$2,029.50
232,733
$12,163.80
$4,054.60
40,000
$9,000.00
$3,000.00
15,000
$2,625.00
$875.00
NW
115,238
$12,235.00
$4,078.33
Rid the cellulite
14.11.11
Melbourne Weekly
114,729
$6,265.88
$2,088.63
Sportswear
24.10.11
NW
115,238
$2.294.06
$764.67
Tiffiny Hall – Fridge Files
Nov-11
Women’s Health & Fitness
148,000
$4,747.50
$1,582.50
Tiffiny Hall TALKing Proskins
– her secret weapon
Nov-11
Cosmopolitan
150, 346
$14,212.50
$4,737.50
Capri leggings
Issue 3
Cosmo Health
150,346
$14,212.50
$4,737.50
Proskins Slim
18.08.11
The Herald – Fashion Review
151,213
$3,912.50
$1,304.17
Proskins
SUB-TOTAL
SLIM magazine
MX – metro paper
MineStyle
Australian Beauty & Hair
2,209,685
$139,861
$2,683
$4,024
$47,385
Comments
Health page
Biggest Loser contestant
wearing Proskins
Proskins ambassador
mention
Proskins ambassador
mention
Tiff beauty bag/ Beauty
secret: Proskin sSlim
Health Snippet – Dannii
Minogue image featured
Proskins ambassador
mention
Leggings
Tiffiny Profile
VIC, NSW, QLD syndication
WA syndicated
Trade publication
ONLINE
Date
Media
Circulation
PR Value
AD Value
Comments
26.10.11
Love That Red BLOG
25
NA
NA
23.09.11
NOVA 100- website
88,816
$4,389
$1,463
22.09.11
Real Wedding BLOG
1,500
$1,500
$500
15.09.11
she said
60,000
$19,500
$6,500
5 Minutes with Tiffiny Hall
9.09.11
Tiffhall.net
400
$1,500
$500
Pics from Doncaster opening
5.09.11
Westfield Doncaster e-newsletter
34,000
TBC
TBC
5.09.11
Westfield Doncaster- homepage
400
TBC
TBC
31.08.11
Tiffhall.net
400
$1,500
$500
26.08.11
Tiffhall.net
400
$1,500
$500
23.08.11
Tiffhall.net
400
$1,500
$500
SUB-TOTAL
186,341
$31,389
$10,463
GRAND
TOTAL
5,517,026
$586,547
$195,515.67
Tiffiny Hall interview
uploaded
Proskins Slim – Wedding tips
+ tricks
Tiff appearance for Rebel
Sport opening
Tiff appearance for Rebel
Sport opening
New Aus Facebook page
Video post of Proskins +
Rebel Sport
Official announcement: Tiff
Proskins ambassador
Upcoming Media
Scheduled
On sale Date
March 2012
Publication
Circulation
Media
What
Comments
OK, 2012
98,426
Weekly
Health pages
March 2012 / April
2012
March/ April 2012
Cosmopolitan
141,867
Glossy
Little Black Book
Herald Sun – Home
471644
TBC
Body & Soul radio
Newspaper
supplement
RADIO
Home profile/
favourite things
Tiff interview
March/ April 2012
Women’s Health
94,163
Glossy
April 2012
Weight Watchers
Glossy
Proskins Slim +
Active
Proskins SLIM
Tiffiny commenting on
Celebrity bodies
Proskins mentioned as
Tiffiny’s beauty secret
Tiff named Proskins
Slim as favourite thing
Ambassador for
Proskins Slim /
giveaway
All black performance
ware shoot
Perfect outfit for your
fitness regime
March 2012
March 2012
March 2012
March 2012
Adore Beauty
Primped
Daily Gloss
Rescu
Online
Online
Online
Online
Review
Review
Review
Review
PITCHES
Status
Pending
Media
Madison
Type
Glossy
Pitch
Neil Q&A
Pending
ACA
TV
Pending
Pending
Grazia
Harper’s Bazaar
Weekly
Glossy
ACA investigates the
best in anti-cellulite
treatments
Promotion
Beauty pages
Comments
Madison sending Q’s over for
answering
Reporter pitching to COS and getting
back 24.02.12
Need to clarify prize – 8k worth
Eugene trying to feature in beauty
pages