Part of the community no matter where you live | Redrow

Transcription

A Sustainable Journey
Welcome to Redrow’s first
major report on sustainability
When I returned to the business in 2009 it was clear that we needed to turn the Group around
into one that was sustainable. This would be measured not only financially, but also in terms
of design, customer satisfaction, developing our people and enhancing communities, whilst
minimising our impact on the environment. This report documents where we started from,
the major strides we have achieved to date and our principles going forward.
Initially, we worked to establish a secure balance sheet and
disciplined approach to investment in land. This has resulted in the
net assets of the Group rising from £293.5m in June 2009 to £609m
today and not only a return to profitability, but also pre-tax profits
of £70m in the 2013 financial year.
At the same time, we began work on a new range of houses,
the Heritage Collection, which was launched in February 2010.
The homes were designed based on the recommendation of focus
groups held to establish exactly what our potential customers
were looking for in a new home. They were also designed to be
energy efficient, use sustainable materials and minimise waste.
People are the lifeblood of any business and immediately on my
return I re-opened a number of divisions and developments thus
increasing employment straight away. In fact, our direct workforce
has grown from 686 in June 2009 to 1,115 in June 2013.
The performance and sustainability of the business is dependent
upon the quality and ability of its people and their development to
ensure ongoing succession. On my arrival in 2009, the business had
taken on no trade apprentices for two years. In my first year back we
recruited 50 apprentices and by autumn 2013 we will be employing
a total of 82. In 2012 we introduced a new programme for office
apprentices and now have 14 people all working towards a NVQ
in Business Administration.
Historically, Redrow was at the forefront of companies in the training
of graduates and introduced a formal graduate training scheme as
long ago as 1998. Under previous management, this programme had
ceased in 2003. It was reintroduced in 2011 and has been particularly
successful with five of the six graduates from that first year’s intake
progressing to middle management positions earlier this year.
The annual intake of graduates has now increased to 19 in the
September 2013 intake. As a consequence we have quickly reached the
stage where 15% of our employees are under the age of 25. We now
have the base from which the future leaders of Redrow will grow.
We also focus on care of the environment, both in terms of land and
materials. In the last four years we have remediated 669 acres of
contaminated land, including 146 acres delivered by Harrow Estates
plc, and 71% of the land we have built on was brownfield. We have
also provided 219 acres of public open space and a further 95 acres
is in its design phase. As far as possible we source sustainable
materials, reduce and recycle waste and protect ecology. Work on
these areas is constant and undertaken in conjunction with the
relevant outside agencies. Of particular note is our industry leading
level of responsibly sourced timber, as recognised by WWF, which
has now reached 99.53%. Our site waste recycling rate is also in
excess of 93%. We spent £1.5m on ecology in 2013.
Since 2009 customer recommendation rates have remained
consistently higher than in previous years, rising to 94% today
from 83% in 2008. We achieved the highest accolade of five-star
builder status in the HBF customer satisfaction survey in 2011
which we have maintained since.
Support of the communities we work within and those we help
develop is also fundamental to our business. In the last year we have
contributed over £40m to fund community infrastructure such as
schools, roads, community buildings, sports centres and social
housing. We have also built £45m of low cost affordable homes.
Our vision for a sustainable business is to ensure that each year
we improve in all aspects of sustainability. It is an ongoing process
of continuous improvement that, over time, will transform the
business, keep our customers satisfied and help to build local
communities in a sustainable manner. We will use our annual
Sustainability Report to keep all our stakeholders updated
on progress.
Steve Morgan
Chairman
1
Redrow plc Sustainability Report 2013
Customers
Customer satisfaction
My Redrow
Customer support
16
17
17
22
24
26
27
Governance & Performance
34
35
36
38
Environment
Environment
Forestry stewardship
28
Waste management
29
Carbon footprint
29
Brownfield development
31
Sensitivity to our neighbours
31
Biodiversity
32
Water consumption
32
Sustainable products and research 33
Governance
Award summary
Our stakeholders
Performance
People
People
Training
Health and safety
Delivering quality
Communicating our
sustainability objectives
Community
Community
Planning contributions
18
Public consultations
18
Wilton, Wiltshire
18
Compton Park, Wolverhampton 19
Employment
19
Transport
20
Community work
21
Customers
9
12
15
Design
Our vision for a sustainable business
is one of continuous improvement of all
aspects of our business to ensure we keep
our customers satisfied and help to build
sustainable local communities.
Design
Performance
Code for Sustainable Homes
Lifetime Homes
Overview
Overview
Introduction
IFC
Sustainability and our business
2
Where we operate
3
Our sustainable journey
4
2013 Highlights
5
Redrow Aspirations 2018 action plan 6
2
Sustainability
and our business
Redrow is committed to building distinctive,
quality homes in inclusive sustainable communities,
blending efficient, innovative design with considered
environmental and ecological initiatives, informed
through dialogue with all our stakeholders.
Redrow is focused on delivering results
and continually improving five key areas:
1. A strong balance sheet
2. Successful leadership team
3. Pride in our developments
4. Responding to customer
demands
5. Corporate sustainability
and responsibility
Read more about our business
model and performance in
our Annual Report g
Our commitment to
excellence is demonstrated
by the numerous major
awards we’ve won
2013 HBF Customer Satisfaction Survey
Five-star rating for Redrow Homes
2013 In-house Research Awards
for customer satisfaction
Gold Award
2012 What House? Awards
Silver award for Best Large Housebuilder
Silver award for Best House for the Villas
at The Walpole Collection
2012 Housebuilder Awards
Best Marketing Initiative for ‘Share a Little Bit of Joy’
2012 UK Property Awards
Highly commended in Best Developer Website category
for redrow.co.uk
2012 In-house Research Awards
for customer satisfaction
Gold Award
A full list of our awards over the past five years
can be found on page 35 g
3
Overview
Where we operate
Design
Customers
Community
Chorley
Ewloe
Wakefield
People
Redrow is one of the UK’s leading
housebuilders, aiming to be the
developer of choice for customers,
colleagues, landowners, suppliers,
subcontractors and investors.
Preston Brook
Tamworth
Northampton
Bristol
Basildon
Camberley
London WC2
Where we operate
Regional offices
Environment
Cardiff
4
Our sustainable journey
We track our performance against financial and non-financial measures.
We believe that the non-financial measures have a key role to play as leading
indicators of future performance.
In 1974, Steve Morgan formed a company that
has today become one of the UK’s leading national
housebuilders. Redrow plc became a public company
in May 1994 when it floated on the London Stock
Exchange and is today a member of the FTSE 250.
The Group operates in England and Wales and employs
1,115 people directly. It also provides employment for
many more through its subcontractors and suppliers,
for the most part locally to our sites.
On Steve’s return to the business in March 2009,
Redrow returned to its traditional values, building
quality family homes with the introduction of the
Heritage Collection. Redrow also set about refocusing
on the wider aspects of socio-economic sustainability
associated with successful delivery of a sustainable
business and profitable growth.
The culmination of this transformation has
been the launch in July 2013 of Redrow’s five year
sustainability targets under the banner Aspirations 2018.
Setting quantifiable targets for the key elements of
sustainability will ensure strong focus is maintained
on these areas and progress is made on ensuring
our sustainability.
The Aspirations 2018 targets are detailed on pages
6 and 7.
The launch of the Redrow Aspirations 2018 Action Plan
sees an acceleration and renewed vigour with which we
will target and deliver improvements in sustainability
over the coming years.
March 2009
Return of founder Steve Morgan
February 2010
Launch of Heritage Collection
of family homes
February 2011
HBF five-star customer service award
won for the first time
February 2012
for second year running
February 2013
for third year running
March 2013
99.53% responsibly sourced timber products
WWF FTN banding Category 3 – Category 5
Year ended June 2013
Over £40m committed to the communities
where we build
Four years ended June 2013
155 recruited apprentices
July 2013
Redrow Aspirations 2018 Action Plan launched
5
Overview
2013 Highlights
Design
£40m
8th 4th
committed to the
improvement of
local communities
consecutive
ROSPA Gold Award
consecutive
ROSPA Gold Medal
Customers
£45m
82
2,687
Apprentices on site
and in office
Training days delivered
Community
of low cost
affordable
homes built
People
Credibly certified
timber products
employed**
(Independent HBF New
Homes Satisfaction Survey)
Homes fitted with
SMART meters
83
Waste diverted
from landfill
93%
* SAP – The Standard Assessment Procedure is the Government’s method of evaluating the energy performance of a home
** 100% licensed source, progressing to certification or credibly sourced as defined and independently audited by WWF Forestry Trade Network
Average SAP (home energy
performance rating*)
94%
Customers who would
recommend Redrow to a friend
82%
Environment
5-star
99.53%
6
Redrow Aspirations 2018 action plan
2009
2013
2018
Design
Public open space created (hectares)
Heat loss from home
% of homes incorporating renewable technologies
Reduce water usage (litres/head/day)
Homes including domestic recycling facilities
Homes fitted with SMART meters
Business Information Management (BIM) development
c.40
43% better
than 1970s
not recorded
125
11%
0%
0
>60 Continual investment
66% better
53% better
than 1970s
than 1970s
75%
16%
80
105
75%
25%
100%
82%
Level 3
Level 2
Customers
Independent customer satisfaction HBF rating
% of our customers recommending
89%
94%
> 95%
Community
Monies committed to fund the improvement
of local communities
Community consultation events
Considerate Constructors average score
% of homes within 500m of public transport node
c.£30m
c.80
30.8
not measured
£40m Continued investment
in local communities
>100 Increased engagement
>35
34.25
90%
c.80%
People
Trainees as percentage of workforce
Graduate programme intake
% of workforce under 25
Total workforce
Health and Safety
ROSPA award
0%
1,500
14%
2,687
0
19
<10%
686
15%
1,115
ROSPA Gold
(fourth year)
ROSPA Gold
(eighth year)
>18%
Increase training
per head
Increase in line
with growth
Maintain/increase %
Maintain
headcount growth
Progressive
improvement
74%
3.6 tonnes CO2/unit
not recorded
not undertaken
91.79%
>c.90%
>c.90%
93%
2.3 tonnes CO2/unit
19.2m3/unit
80%
99.53%
>c.90%
>c.90%
>95%
10% T/unit reduction
Reduce m3/unit
100%
100%
95%
95%
Environment
Waste diverted from landfill
Scope 1 and 2 carbon emissions
Site water consumption
Divisional office energy audits
Responsibly sourced timber
% of build materials locally sourced
% of subcontracted labour employed locally
Governance
Commitment to full formal sustainability reporting
SMART target setting
Limited commitment
Limited targets
Continuous
improvement
Targets for all 'pillars' Inform policy/strategy
Full commitment
7
Overview
Redrow Aspirations 18 actions
Engage in post-occupancy customer surveys to gauge success
of energy efficient design to inform future design
Work with the Zero Carbon Hub to assure actual performance
Develop BIM to full operational Level 3
Partner with car club organisations on all developments
Encourage customers to lead healthier lifestyles through design
Develop customer guidance on sustainable lifestyle
Develop training in sustainable issues for sales staff
Engage with service providers to ensure that all sites are within
500m of a transport node
Work with development partners to establish effective
community engagement in design
Work with stakeholders to develop a value comparator
for biodiversity
Incorporate 'Building for Life 12' principles in our developments
Develop policies to encourage local food production
Maintain the level of apprentices employed as a percentage of
the workforce
Undertake staff satisfaction surveys
Community
Review how our customer survey data informs design and sales journey
Customers
Develop marketing to highlight benefits of sustainable design
Design
Continue research and development to employ emerging
products and technology
Improve heat loss performance through design
Review training courses to ensure alignment with strategy
and policies
Re-establish divisional 'Greenteams' and improve communication
with staff
Continue focus on reducing risk to staff and customers and
incidence of accidents
Develop design and procurement to minimise waste and recognise
true value of waste
Encourage customers to achieve zero waste to landfill
by incorporating waste segregation facilities
Develop training in sustainable construction for site staff
and subcontractors
Partner with anaerobic digester operators for collection
of food waste
Re-base carbon footprint
Monitor effectiveness of divisional energy strategy
improvements advised by audits
Develop data capture for Scope 3 emissions
Commitment to:
Corporate governance
Tackle increased scope of sustainability criteria
Management accountability
Environmental and social sustainability
Disclosure transparency – full and transparent reporting
Review and improve monitoring of site environmental performance
Environment
Review and maintain personal development plans
People
Maintain graduate and undergraduate annual induction
Encourage staff to be more sustainable at home and at work
8
Design
A complete redesign of our products has been at the heart of Redrow’s renaissance
since 2009. The exciting and unique designs we have created combine lessons
learned in the past with proven design features to enable our customers to lead
more sustainable lives.
Good design is at the heart of sustainable
development, creating a sense of place
and promoting community spirit.
Public open
space created
Heat loss
from home
2009
levels
2013
achievement
c.40
>60
hectares
hectares
Redrow
Aspirations
2018 target
Continued
investment in
creating public
open space
43% 53% 66%
better than
1970s
better than
1970s
better than
1970s
Homes including
domestic
recycling
facilities
11%
25%
75%
Homes supplied
with rainwater
harvesting
facilities
Not recorded
35% 50%
The Heritage Collection reflects details from the
Arts and Crafts period, focusing on quality of design
and materials to stand the test of time. Internally,
modern styling and features are embraced, including
open plan living with the kitchen at the hub of the
home and featuring energy efficient design. Our homes
achieve an average predicted Energy Efficiency Rating
and Environmental impact (CO2) well within Band B*
and services that meet the water consumption targets
of 105 l/person/day, necessary to meet requirements
for Level 4 of the Code for Sustainable Homes.
* Government approved Energy Performance Certification
In the years immediately prior to 2009, Redrow built houses,
heavily influenced by Planning Policy Statement 3 (PPS3)
and its predecessor Planning Policy Guidance Note 3 (PPG3).
From a design perspective, these lacked the clear identity,
character and appeal of the earlier Heritage range.
Upon his return to the Company, one of Steve’s first actions
was to listen to our customers and create a new housing range
that would see Redrow getting back to its traditional roots
of high quality family housing.
As a consequence, the Heritage Collection combines traditional
quality features with modern open plan interiors.
The Henley house design from
the Heritage Collection

9
Overview
Open Plan Living Report
Last year we commissioned Madhouse Associates to undertake
research into attitudes to open plan living.
A number of factors have been demonstrated to contribute to
this, including improved diet, medical care, sanitation, etc., and
anthropometric historians have concluded that height is a kind of
biological 'composite code', which indicates a society’s well‑being.
Considering this marked increase over such a short period,
many industries have been surprisingly slow to adapt their
products accordingly.
As a direct result of this research, we have increased ceiling heights
in all our 2013 designs.
Customers
The Open Plan Living Report found that 10% of existing
homeowners have spent more than £35,000 making alterations
in the past decade, with half of those spending more than £50,000.
A fifth of those who had already undertaken conversion work reported
that damage to their homes caused in the process averaged £8,000.
We also commissioned research regarding people’s height.
The research identified that the average height of people in the
industrialised nations has increased by 10 cm in the last 150 years.
Design
Their report concluded that people are finding new ways to use
space more efficiently to have the homes they want. They are
creating it in the course of home refurbishment works, making
the kitchen the hub of the home with open plan kitchen‑diner areas.
According to research commissioned by Lloyds TSB, the number
of kitchen-diners has risen almost 50% in the past decade, with
one in three homes now having this feature. A further fifth of those
surveyed were planning to change their current homes to reflect
this styling.
People growing taller
All the homes in the Redrow portfolio feature the open plan living
our customers want.
Community
Performance
Energy performance
Our standard specification reduces heat loss by:
53%
172.8
1973
34%
Redrow
2013
262.5
34%
172.8
compared to homes
built in the early 2000s
2003
Redrow
2013
To complement our insulation performance we specify
high performance, energy efficient boilers.
53%
compared to homes
built in the 1970s
These features are integral to the fabric of the house and
are generally uneconomic or impractical to retrospectively
fit to older homes, which means they will not be able to
equal the benefits offered by a new home.
Our current specification reduces heat loss for the average
Redrow home by 53% compared to homes built in the
1970s and by 34% compared to homes built in the early
part of the new millennium.
367.0
Environment
Redrow demonstrated its forward thinking by leading
the field and establishing a dedicated in‑house Research
and Development department to better understand the
issues being posed by climate change and sustainable
development and to introduce innovative design features
and processes into its business.
People
As well as meeting our customers’
expectations regarding the aesthetic
aspects of our designs, we also focus
on how we can help them to lead
more sustainable lifestyles through
the performance of their homes
against sustainable criteria.
Heat loss reduction
10
Design continued
Average dwelling heat loss by building element (Watts per metre Kelvin)
140
129.2
120
104.3
100
80
71.9
60
52.4
43.1
40
70.4
63.9
56.8
51.9
36.8
19.4
20
21.1 21.5
10.3
13.4
17.6
13.0
0
1973
2003 Redrow
2013
1973
Walls
2003 Redrow
2013
Ventilation
1973
2003 Redrow
2013
Windows
Energy efficient lighting
One of the biggest energy saving measures that can be made
in a home is to employ energy efficient lighting systems.
One compact fluorescent light bulb could save you on average
around £2 a year, depending on usage, and for brighter bulbs,
or those used for longer periods, this could be up to £9/year.
An average life of around ten times a traditional bulb will also
save around £50 over its lifetime.
Savings from replacement of average halogen spotlights with an
LED equivalent are even higher at around £4/year and fitting energy
saving bulbs throughout a home could save you £35/year.*
* Energy Savings Trust figures
Our standard specification delivers 100% energy
efficient lighting
SAP rating
The Government employs the Standard Assessment Procedure
(SAP) to determine the energy performance of dwellings.
Redrow’s average home scores 83, and all the homes we build
deliver, as a minimum, the energy efficiency levels demanded
to meet Code for Sustainable Homes Level 3.
Energy efficient lighting
1973
2003 Redrow
2013
Roofs
100%
energy efficient lighting
2003 Redrow
2013
1973
Doors
SMART meters
SMART electricity meters are now specified
as standard in all our homes and last year 82%
of our homes were constructed incorporating
SMART meters.
'SMART' electricity meters electronically track and record a customer’s
electric use. They bring benefits to the customer, the energy provider
and the environment as a whole.
For the customer, they provide detailed, real-time information about
energy consumption, enabling simple changes to be made in the use
of appliances or lifestyle, which can reduce energy bills.
For the energy supplier they cut costs associated with manual
reading and the real-time data assists in effective balancing of
generation against demand, optimising resources and enabling
dynamic pricing based on demand.
Benefits to the environment include reducing the requirement for
new generating capacity and reducing greenhouse gas emissions
from generating activity and resulting from manual meter reading.
We recognised these benefits early on and worked with one of the
pioneers in the field, Eon, to trial SMART electricity and gas meters
on sites in the West Midlands.
SMART meters
UK Average
Redrow
83
Our standard specification features
2003 Redrow
2013
Floors
SAP rating
Very energy efficient – lower running costs
1973
5.3
51
Not energy efficient – higher running costs
*UK average published by Dept of Energy and Climate
Change “Great Britain’s housing energy fact file”
SMART meters specified as
standard
82%
of homes constructed in the year fitted
with SMART meters
11
Overview
Design
Water consumption
A key concern when considering the impact
of development on the environment is to ensure
that we use natural resources responsibly.
Rain water harvesting
This year 69% of our developments incorporated
SUDS (Sustainable Urban Drainage System) or
specialised surface water management schemes.
In 2013, 986 of the homes we constructed were
supplied with water butts.
Recycling
Sustainable urban drainage systems (SUDS)
Recycling reduces pressure on raw material usage and saves energy
and as we move away from landfill waste disposal, domestic
recycling increases in importance.
To assist our customers to conserve water supplies by harvesting
rainfall, on selected sites we supply water butts or offer them as an
optional choice through My Redrow.
SUDS are designed to replicate natural drainage mechanisms that
store and cleanse surface water and permit slow release back into
the environment through natural percolation, evaporation and
controlled discharge.
We seek to combine engineered solutions with opportunities
provided by individual sites to create features that not only serve
Redrow works with local Government at individual
development level to assist in delivering the benefits
of their kerbside recycling and composting schemes
by encouraging our customers to make use of them.
People
The damage caused by increasingly frequent flash flooding events
following intense rainfall has been well publicised and has highlighted
the need to design developments that incorporate measures to
efficiently manage surface water drainage and reduce the impact
of run-off on the surrounding area.
Recycling domestic waste in the home is just as important as
recycling construction waste in the fight against climate change.
Community
Go to
page 17
Our development at Stamford Brook provides a perfect example
of the benefits that can result. In the past the Brook had been
'canalised'. Working with the National Trust, we have restored
it to a natural meandering course, with associated wetland area.
This has not only assisted in managing surface water run-off, but
has also enhanced biodiversity and provided our customers with
an attractive natural environment that adds value to their homes.
Customers
We have taken this into consideration in the design of our homes
and worked with Ideal Standard to develop a water saving version
of the bath specified by us. Low flush cisterns, watersaver baths
and flow restriction devices are standard across all our developments.
Our specification is designed to meet the criterion for domestic water
consumption required to meet Code for Sustainable Homes Level 4.
to reduce flooding and pollution but also add to the quality of the
environment for our customers. These include well considered open
space and soft landscaping schemes, swales, ponds, basins, wetland
areas and the use of porous hard surfacing where practicable.
On many sites homes come equipped with waste
recycling facilities.
We also offer compost bins for garden waste.
Environment
Water consumption
Rainwater harvesting
Domestic recycling
105 l/p/day 986 homes 720 homes
meeting Code Level 4 requirements
supplied with butts (34.9% of total build)
included domestic recycling facilities
(25% of total build)
Standard domestic water specification
12
Design continued
Low carbon or renewable technology
Building to the
Homes built to Code Level 3
698 homes
22 homes
Homes built to Code Level 4
The Code for Sustainable Homes was introduced
in 2006 to provide a voluntary means of driving
forward sustainable design and construction of new
homes. The Code is a means for local authorities and
other stakeholders to gauge sustainable development
and has become embedded in planning conditions
in many areas of England and is mandatory in Wales.
This year we have delivered 698 homes to Code Level 3 standards
and 22 homes to Code Level 4.
The UK government has a legal commitment to ensure that 15%
of the UK’s energy demand is delivered from renewable sources
by 2020. Energy generated from renewable sources will contribute
to the reduction of carbon emissions and help to ensure the UK’s
energy security.
Redrow adopts a strategy of 'Fabric First' design to reduce the
levels of energy demanded in day to day living. We are able to do this
effectively through our in‑house technical expertise and in particular
our thermal bridge modelling ability.
We are committed to supporting the Government’s policy and we
are mindful that any renewable technology must perform in the
long term. All renewable energy products we use are carefully
selected to ensure that this is the case.
Where renewable technologies are not fitted as part of the standard
build, we offer our customers the option of purchasing our selected
products through our online customer portal My Redrow, and to
encourage our customers to consider installation where suitable,
we have we have recently introduced a policy of fitting our show
homes with photovoltaic panels (PV).
Some of the specialised schemes being undertaken by our London
division are able to benefit from more complex and innovative,
managed renewable installations, an example of which is at
Kingston-upon-Thames.
Kingston developments
Our two Kingston developments, Riverside and River Walk, are subject
to the London Plan and the Core Strategy of the Royal Borough of
Kingston-upon-Thames. As such they are required to meet the Code
for Sustainable Homes Level 4 and achieve a 20% carbon saving
through the use of renewable technology.
To achieve this, a groundbreaking system is being installed in
partnership with NHP (Kingston) Ltd and Cool Planet Technologies
(a subsidiary of British Gas), centred on heat pumps which extract
heat energy from the River Thames.
Homes with renewable technologies
Homes with renewable
technologies 16%
Homes without renewable
technologies 84%
13
Overview
Kingston Riverside, Kingston-upon-Thames, Surrey
In this development, 40% of the energy needs will be provided
from renewable sources

Design
The chosen system will provide not only heating in the winter but
also air cooling in the summer.
Community
A range of available technologies was considered and finally it was
decided to extract heat energy from the water in the River Thames.
At a depth of just 2 metres, the Thames water retains a temperature
of 9 degrees C +/- 2 degrees year round, whatever the ambient air
temperature may be externally. By passing the river water through
ground source heat pumps, utilising a highly efficient heat exchanger,
the Thames water would provide a permanent source of free energy
that would in fact result not in 10% of required energy provided from
renewable sources, but over 40%.
Customers
The chosen solution will comprise a 200kW biomass boiler in addition
to improvements to the passive, mechanical and renewable design
elements of the development which will constitute a 31%
carbon saving.
People
Environment
Renewable technology installations
Solar photovoltaic panels (PV) 7%
Solar thermal panels 45%
Air source heat pumps 13%
Biomass boilers 10%
Combined heat and power
(CHP) 25%
14
Design continued
‘Vision’, Devonport, Plymouth
A mixed use neighbourhood consisting
of 450 new homes, shops, offices and
community facilities built with specific
attention to achieving high eco standards
which will be more cost effective to run
and have a low impact on the environment

15
Overview
Public open space
of green open space created in the year
Secured by Design
The provision of well‑designed open space areas
is an essential element of a sustainable community.
In 2013 alone, Redrow has created over 60 hectares
of green open space for our customers and their
local communities to enjoy.
347 homes
delivered to Secured by Design principles (12% of total build)
Community
Open space defines the character of the neighbourhood
by fulfilling a variety of roles. It provides opportunities
for social interaction within the community, facilitates
communication, enhances mental and physical well‑being
by encouraging activity, as well as offering opportunities
for ecological conservation and enhancement.
Customers
Public open space and public art
Design
>60 hectares
Lifetime Homes
Secured by Design
This year we built 347 homes on developments incorporating
Secured by Design principles.
213 homes
People
Secured by Design (SBD) was established in 1989 and is owned
by the Association of Chief Police Officers (ACPO). It is an initiative
to support the principles of designing to prevent crime through the
layout of the development and by using quality security components
and products. It aligns with the Government’s planning objectives
of creating safe, secure, quality environments to live and work.
delivered to Lifetime Homes Standards (7.5% of total build)
Lifetime Homes
We constructed 213 (7.5% of total build) homes built to these
standards this year.
Environment
Homes designed to meet Lifetime Homes standards incorporate
a number of design criteria to support the changing needs of
individuals and families at different stages of life, focusing on.
access, mobility and usability.
16
Customers
Redrow is committed to delighting our customers with high standards
of service. Following reviews of our customer service processes in 2010 we
introduced improvements to our procedures, supported by additional training.
Since then, our customer satisfaction levels have improved considerably.
In 2013, the number of customers recommending Redrow as a result
of their purchase experience increased to 94% from 89% in 2009.
We aim to provide our customers with
a home they are proud of, delivered
with excellent customer service.
2009
levels
HBF customer
satisfaction
rating
Customers
who would
recommend
Redrow to a
friend
2013
achievement
The latest results from the 2012 HBF New Home Satisfaction
Survey show that for a second year running over 90% of new
homebuyers are so delighted with the quality of their new
homes, they would recommend Redrow to their friends.
Redrow
Aspirations
2018 target
4 star 5 star 5 star
89% 94% >95%
From the survey results, audited and approved by the
Statistical Services Centre, University of Reading, the HBF
calculates star ratings for each participating builder. In the latest
2011/2012 survey Redrow again achieved a five-star rating,
the highest accolade.
We also commission our own customer satisfaction surveys
monthly carried out on our behalf by an independent consultant.
Their research shows that 94% of customers would recommend
Redrow to a friend.
Our customers’ input is important
At Redrow, we listen to our customers’ comments and look to
incorporate their suggestions into our designs and procedures
to provide the homes with the features they desire, coupled with
the high levels of service they should expect to receive. This year
we have a number of examples of initiatives designed to meet
these expectations.
5 star
rating by independent HBF New
Home Satisfaction Survey
94%
of customers would recommend
Redrow to a friend
17
Overview
My Redrow
Design
During 2013, having listened to our customers,
we launched My Redrow, a fully interactive tool
aimed at making the housebuying process as
personal and as straightforward as possible.
My Redrow brings housebuilding up to speed with
other retail sectors in its approach and has been named
as a finalist in the customer engagement category
at the 2013 Peer Awards for Excellence.
My Redrow key features
Customers
•Customers can view or change
their details and access their
favourite properties
•A real-time calendar allows them
to make an appointment at their
chosen development at a time
that suits them best
Community
•Once reserved, customers can go
online in their own time to make their
selections, choose optional upgrades
and check build stage
•All this can be done from the comfort
of their own home without the need
for them to make specific journeys
to the development
People
An example can be found at:
•www.redrow.co.uk/jennetts
To help our customers maximise the benefits of sustainable living
and the opportunities made available within their new communities,
we produce development specific guides which provide information
about local services such as public transport timetables and locations,
recycling centres, etc.
Environment
Customer support
18
Community
One of our main sustainability goals is to achieve positive engagement
with the communities in which we work. This is achieved by involving the
local community in design decisions through comprehensive consultation
and engagement, and providing local employment opportunities.
We also make substantial financial contributions to local communities,
which in 2013 totalled £40m.
Support of the communities we work
within and those we help develop
is fundamental to our business.
2009
levels
2013
achievement
Community
consultation
events
c.80 >100
Considerate
Constructors
average score
30.8 34.25
Monies
committed
to fund the
improvement
of local
communities
c.£30m £40m
Redrow
Aspirations
2018 target
Increased
engagement
>35
Continued
investment
in local
communities
Planning contributions
The contributions we make to the local communities provide
valuable enhancements to local resources and infrastructure. These
can take the form of a financial contribution, physical infrastructure,
and management plans specific to elements of the development.
In the last year Redrow committed £40m across
all our divisions of financial contributions, to the
delivery of affordable homes, education, transport
improvements and community facilities.
In addition we constructed £45m of low cost
affordable homes for our local communities.
Public consultations
Our commitment to engaging with the local community at the
design stage was demonstrated in the year by our involvement
in over 100 separate community consultations with respect to
our development proposals.
Two particular examples of work with the community are our
partnerships at Wilton, Wiltshire, and Compton, Wolverhampton.
Wilton, Wiltshire
At Wilton, we are breaking new ground by
partnering with the Wilton Community Land
Trust and OurEnterprise to shape a development
proposal that suits specialised local needs.
The site is a former MOD barracks in an area that
is heavily associated with the military, so as well
as dealing with the usual aspects of sustainable
development we will also be addressing the specific
care and employment needs of the community.
To help us work together we are establishing a new partnership
organisation whose role will be to co‑ordinate the work of the three
partners to achieve an award winning, sustainable development of the
former barracks site and to deliver lasting community benefits from
the development of the Erskine Barracks site (social, environmental
and economic) through the Wilton Community Land Trust.
 Public consultation event
at Wilton, Wiltshire
19
Overview
The development will deliver:
As a result of the Compton Park development:
•Up to 350 residential dwellings
•The University of Wolverhampton will re-invest the receipt from
the sale of its land in a new multi-million pound science facility
on its city centre campus which will be a base for the National
Centre for Brain Tumour Research
•A Community Enterprise Hub, comprising community workspace,
café and multi‑use hall (17,500 sq.ft)
•Neighbourhood food store – 4,200 sq.ft
•Three employment units
•A veterans’ 60 bed care home
•Veterans’ extra care houses
•40 retirement apartments
Redrow Homes is part of a unique collaboration to take advantage
of an opportunity presented by the University of Wolverhampton
vacating its Compton Park campus.
The £50 million investment is providing wide ranging benefits for the
Wolverhampton community. The scheme will also create 150 jobs
directly in construction and an additional 250 jobs in the supply chain.
14 of our ongoing sites provide some element of commercial
development and associated local employment opportunities.
Of those nine include live/work units.
Examples are provided by our developments at Vision, Devonport,
where completed units in Zone B, together with future Zones E
and G, are anticipated to provide over 300 local jobs and at
Willowbrook, Devizes where 1,552sq.m. of commercial space is
being provided and Lytham Quays, which features 2,396 sq.m.
of commercial space.
Affordable homes investment
£45 million
Community
The project involves a re-modelled school, a new single-site football
academy and new executive housing at Compton Park, with
re-investment by the university in a science facility on its city
centre campus and the gifting of the indoor arena at Aldersley Leisure
Village to the Wolves Community Trust. Major areas of open space
and the majority of trees will be retained.
Employment
Customers
Compton Park, Wolverhampton
•Wolves FC will donate its £1m Indoor Academy Arena at Aldersley
Leisure Village to Wolves Community Trust, which will assist the
independent charity in positively impacting thousands of young,
disadvantaged and disabled people across Wolverhampton.
Design
•Eight community workshop units with 16 veterans’ 4,200 extra care
flats over
• St Edmund’s Catholic School will relocate onto part of the former
university campus instead of refurbishing the existing school
buildings as had been originally proposed. This will deliver
significantly enhanced teaching facilities, chapel and sports hall.
People
•Wolverhampton Wanderers FC will build a Category 1 Academy
involving a teaching facility, including a new indoor pitch and
improve existing pitches on the vacated St Edmund's site, adjoining
their existing training ground. This will create a world class facility.
The new Academy facilities will also be available for St Edmund's
Catholic School, St Peter's Collegiate School, Wolverhampton
Girls' High School and Wolverhampton College.
Environment
The re-modelled school at
Compton Park, Wolverhampton
20
Community continued
Transport
Proximity of homes to
public transport nodes:
97% of homes
within 1,000m of public transport node (2009: 80%)
c.80% of homes
within 500m of public transport node
82% of homes
within 1,000m of local amenities
Encouraging our customers to walk, cycle and
use public transport, rather than using their cars,
is environmentally friendly, makes a significant
reduction to the production of greenhouse gases,
reduces the impact of traffic in the neighbourhood,
and is conducive to a healthy lifestyle.
97% of our homes this year were located within 1,000m of a public
transport node (bus, train or tram stop) and our layouts are carefully
planned to incorporate footpaths and cycleways to help our
customers to maximise use of the public transport network.
82% of our homes were also within 1,000m of local amenities
such as shops, cash point, post office, school or community centre.
1,460 homes were constructed with access to a cycleway.
26 sites (27%) involved travel plans or other transport initiatives.
Typically, these plans include discounts for local cycle stores, car
sharing schemes, discounted public transport tickets, cycle parking
and personalised journey planning specific to the development.
Development of electrically powered cars has accelerated in the
last few years to the point where they are now much closer to being
a viable alternative to normally powered vehicles, particularly for
urban use. At our Scholars Gate scheme in Wakefield, 22 homes
are being provided with electric car recharging facilities.
Car clubs
For some customers a car club arrangement may offer an
acceptable, alternative means of car use without the associated
costs of insurance, tax, servicing, etc. or the practicalities of parking
and cleaning.
Central Park tram station near
Moston, Manchester

We have taken this into consideration at our site at Branwell Park,
Leeds, where a car club facility is being provided in partnership
with the City Car Club.
Customers will have access to a choice of new vans and cars at
anytime for 365 days of the year without any of the encumbrances
associated with ownership.
The vehicles will be parked in designated spaces and may be booked
for as little as half an hour or as long as is required.
Booking is convenient, either online or by phone and members
are provided with a smart enabled membership card which is used
instead of a key.
For a small car, hire can be as little as £1.33/hour for a 24 hour period
including discounts, with mileage charged at 13p/mile which includes
the cost of the fuel!
Book
Jump in
Enter PIN Drive away
21
For our graduate and undergraduate programmes
we use community-based projects to provide the
training element for teamwork and leadership skills.
27 (three teams of nine) Redrow apprentices have taken part in the
Brathay Apprenticeship Challenge 2013.
The Brathay Apprentice Challenge is a nationwide competition,
now in its second year, to search for the apprentice team of the year,
supported by the National Apprenticeship Service and run by the
Brathay Trust.
During the six month period of the 2013 Challenge, the 90 participating
teams undertook 60 community projects, ranging from renovating
derelict community spaces to holding CV drop in clinics for local
youngsters. They also raised over £35,000 for local, regional and
national charities.
Despite extreme weather conditions on the day our Redrow Homes
Northern team redesigned a garden for Alder Hey Children’s Hospital.
The unit at the hospital deals with children with mental illness,
giving much needed support and respite care for parents.
The task was to give the courtyard within the hospital a makeover,
but without a budget. The undergraduates had to find a way to design
and implement the work free of charge. They asked subcontractors
to get involved and sourced the materials themselves, such as planters
and new gravel.
Bev Collins, MacMillan cancer support manager, said: 'The project
undertaken by the Redrow undergraduates was amazing. The garden
"makeover" is stunning and I can’t believe what they managed to
undertake in such a short time. I felt like I was in an episode of
Ground Force! Our patients and families will be able to enjoy the
garden on completion of the build being done by Macmillan,
and it is lovely for us to offer them nice things while they
are going through treatment.
The garden team was so cheerful throughout and made the time
to chat to patients and hospital staff to explain what they were
doing and why. They are a credit to Redrow, and I am sure both
their employers and parents are proud of them. I certainly am.'
Karen Jones, Human Resources Director for Redrow, said: 'Our
team of undergraduates has demonstrated a solid commitment
to helping a vital charity with this project. They had to draw on
many of the skills they have learnt during our training scheme,
such as time management, communication and team working,
particularly as they are all based in different locations up and
down the country.
It’s also honed their negotiation skills as they have been dealing with
a variety of contractors and suppliers. We are thrilled the project has
been such a success and the experience will stand our graduates in
good stead as they look to continue their future careers. We are also
delighted to support the vital work of Delamere Cancer Centre at
Halton Hospital.'
People
Five graduate trainees from Redrow recently spent three days
refurbishing accommodation at Cardiff’s University Hospital
for the LATCH Welsh Children’s Cancer Charity.
The team included Jordan Van Laun, Daniel Modashia, Joe Underwood,
Leigh Fitzpatrick, Luke Matthews, Rebecca Don, Tom Wade and
Harrison Young.
Community
The Redrow South West team carried out structural and aesthetic
improvements to a shed at St Nicholas School, Chippenham, to
enable its use as additional classroom or play space. St Nicholas
School is a specialist school for cognition and learning and is
supported by Redrow’s South West Division.
A team of green‑fingered undergraduates put their budding skills
to the test when they lent a helping hand to revitalise the courtyard
at Delamere Cancer Centre in Cheshire.
Customers
The Challenge is an opportunity to develop leadership and team
working skills and serves to emphasise the immense contribution
apprentices make to their companies.
Delamere Cancer Centre, Cheshire
Design
Brathay Apprentice Challenge
Overview
Community work
Undergraduate students are paid a salary for the period they are with
Redrow, and the placements are available in a number of departments
including construction, sales, marketing, commercial, engineering
and design.

Charitable community support
Redrow encourages staff to take part in fundraising activities
for local charities and other good causes and all our divisions
are actively engaged in this work in the communities local
to our sites and divisional offices.
Environment
The Northern team’s community project
in the Brathay Apprenticeship Challenge
was to create a sensory garden at Alder
Hey Children’s Hospital
In the year Redrow donated £630,000 to charities and worthy
causes with further amounts donated by The Redrow Foundation
and Redrow staff.
22
People
The performance of any business is entirely dependent on the qualities
and abilities of its people. Redrow recognises the need to attract
talented young staff, to provide opportunities for career development
at all levels and to encourage succession planning. The value of this
commitment is recognised within the business and, as a consequence,
a high percentage of our staff are long term employees.
People are the lifeblood of any business.
The performance and sustainability of
the business is dependent upon the quality
and ability of its people and they need
to develop to ensure ongoing succession.
2009
levels
2013
achievement
Redrow
Aspirations
2018 target
Trainees as
percentage
of workforce
0
14% >18%
Graduate
programme
intake
0
in line
19 Increase
with growth
% of workforce
under 25
Total workforce
<10%
686
15%
1,115
Undergraduates at the Delamere Cancer Centre,
Cheshire where they carried out a garden makeover
Maintain/
increase %
Maintain
headcount
growth
Training
Apprentices
Prior to 2009, in common with our competitors,
we were forced to cut back heavily on trainee
programmes. However, during the recession we
managed to keep all our trade apprentices employed
to enable them to achieve their qualification.
In the early 2000s Redrow took on around 12 apprentices per
annum. This reduced to six in 2007 and was zero for the next two
years. On Steve Morgan’s return we revitalised the scheme, taking
on 50 trade apprentices in 2010. We introduced Apprenticeship
Co‑ordinators in the divisions, entered into a partnership with
CITB to act as our provider and introduced regional and
national awards for top performing apprentices.
We have also introduced the role of 'Trainee Site Assistant' to
provide successful apprentices with a route into management.
In June 2013, we promoted three apprentices into this role.
The same route is also used to provide semi‑skilled employees
with a path into management and again, in June this year, two
labourers and two forklift operators were promoted into this role.
Among the new recruits is Jack Moore, a carpentry and joinery
apprentice, who became Redrow’s 250th apprentice in the last
ten years.
Increasing the number of options that were open to the latest
recruits, Redrow introduced two new trades this year, groundworks
and maintenance operations, adding to the apprenticeships
in carpentry and joinery, plumbing, brickwork and electrical
offered historically.
The Redrow apprenticeship programme combines ‘on‑the‑job’
paid work and an NVQ completed over three years. Apprentices are
placed with an experienced and trusted subcontractor, where they
can learn the skills required in their chosen trade while working on
Redrow developments and also attending college one day a week.
Candidates are asked to take and pass the CITB Skills Learning
Exercise (SLE) in order to be considered for an apprenticeship. The
SLE tests applicants on their understanding of practical information
they are likely to require on a building site, such as measurements
and drawings, etc.
In 2012, we introduced a new programme based on our successful
site-based apprentice scheme for office apprentices. To date 14
youngsters have joined us in this role.
23
Overview
Management
development
Undergraduate trainees
Undergraduate trainees were also introduced in
2010. To date 28 students have undertaken their
'year out' working with us.
Our newest programme due to launch this autumn will see an intake
of eight technical trainees, who will undertake day release courses to
complete their qualification whilst learning on the job.
At 30 June 2013
1,115
compared with 686 in June 2009
These and other training initiatives contributed to Redrow being
included in Building magazine’s list of top employers in 2011.
CSCS (Construction Skills Certification Scheme)
We have played a leading role in this initiative and currently 99.9%
of our workforce are certified. We have also been careful to ensure
employees hold the highest level of card available to them and
as a measure of this our green card (i.e. unskilled) percentage
is 21.6 % compared with an industry average of 26.7%.
Internal promotions
Redrow has a clear commitment to career development
for its workforce.
During the year there were 49 internal promotions.
Apprentices
250
apprentices employed in ten years
Workforce numbers
We have introduced a Management Development Programme
to improve the calibre of management throughout the business.
The modular programme is accredited by the Institute of Leadership
and Management. To date over 40 Redrow managers have successfully
completed the programme and a further 51 are progressing through it.
Environment
Training@Redrow
As well as providing excellent opportunities for
development of appropriate skills through external
courses, we have an established, dedicated company
Training Centre in Tamworth, managed by the Human
Resources department. Here a specialist team of
qualified trainers deliver training programmes to
both new and experienced staff at every level.
Accredited training
People
Technical trainees
New recruitment methods and specialist training provision means
we can also now offer a successful selling career to sales people from
other industries. We recruited 79 sales consultants in 2012–13 and
over a third were new to the housebuilding sector, with backgrounds
including cabin crew and various branches of retail from high street
to automotive and the travel sector.
Community
Again, since Steve’s return, the programme has been reintroduced
with six recruited in each of 2011 and 2012 and 19 in 2013. The quality
of training has also been improved – all graduate trainees have an
MD as mentor and have the opportunity to undertake projects on
behalf of the Main Board. The intensive nature of the programme
has paid off with five of the 2011 cohort moving into middle
management positions earlier this year.
These training programmes ensure that we maintain continual
improvement in all disciplines, to meet the increasingly complex
demands of the industry.
Customers
Graduate trainees
Redrow was amongst the foremost companies
within our sector to introduce opportunities and
formal training for graduate trainees from 1998.
However, this programme was suspended between
2003 and 2010.
Design
To date over 40 Redrow
managers have successfully
completed our Management
Development Programme
and a further 51 are
progressing through it

24
People continued
Health and safety
Redrow continues to show its high commitment
to health and safety, which has been recognised
by the award of a fourth straight Gold Medal Award
and eighth consecutive Gold Award from the Royal
Society for the Prevention of Accidents (RoSPA).
Once again this reflects the enormous effort
undertaken by everyone within the business,
together with our subcontractors. This has led
to continuing success in the creation of a positive
health and safety culture progressively improving
health and safety standards.

RoSPA Award
Redrow’s Health
and Safety Director
Dave Ford receiving
the Gold Medal
award from RoSPA
David Rawlins, awards manager at the Royal Society for the
Prevention of Accidents (RoSPA), a safety charity with a 96‑year
history, said: 'The RoSPA Awards programme provides well‑deserved
recognition for the winners and spurs on other organisations to raise
their standards of accident and ill health prevention. We congratulate
Redrow Homes on its success and encourage it, and all our other
winners, to remain committed to safety and health, an approach
that is well recognised to be good for workers and the bottom line.'
Health and safety in the community
The Redrow dedicated Health and Safety team engages
with local communities by completing safety talks where our
developments are located within close proximity to schools.
It is key that children are made aware of the potential dangers
associated with our activities in a fun and interactive manner, whilst
still understanding the importance of health and safety. The use of the
Redrow Health and Safety mascot 'Buster Bear' has helped achieve
this with over 1,000 children attending the various school talks
completed over the last year throughout the country.
Health and Safety
8th
consecutive ROSPA Gold Award
4th
consecutive ROSPA Gold Medal
As well as school talks, Charlotte Weston, a member of the Health
and Safety team, has been appointed as Construction Ambassador
within the North Wales area and has already completed three
events in North Wales, aimed at bringing more women and
young people into the construction sector.
Safety Groups UK
Redrow continues to support local health and safety groups
across the country. Safety Groups UK is a UK registered charity
and the co‑ordinating body for the network of local safety groups
throughout the country. Safety Groups UK is committed to raising
awareness of workplace health and safety issues through working
with sponsors to reach out to small firms and help change behaviour.
Redrow is proud to be associated with Safety Groups UK
and is an active member of the following local safety groups:
•North West Wales Health and Safety Group
•Merseyside and Cheshire Construction Safety Group
•North Wales Working Well Together Group
•The West & North Yorkshire Construction Safety Association
25
Overview
The HBF provides full support to the Home Builders Health and
Safety Forum, and in 2012 fully supported the revitalising of the
forum’s health and safety charter to drive further improvement
in the performance of the sector. The charter was first developed
in 2004 in response to concerns raised by Government in respect
of injuries in the construction industry and the new charter builds
on the tremendous amount of work that has been done by the
forum members since its original launch.

Community
Redrow’s Health and Safety
mascot Buster Bear along
with Redrow staff visit
St John the Baptist Primary
School, Penymynydd
Customers
The Health and Safety Charter is backed by an annual action
plan looking at key areas of improvement and the forum meets
on a quarterly basis to review issues and challenges affecting
the industry.
Design
Home Builders Federation (HBF)
Redrow is an active member of the Home Builders
Federation (HBF) Health and Safety Forum. HBF
members are committed to ensuring that all aspects
of health and safety are a priority not only on all
their sites but in their offices as well.
People
Environment
26
People continued
Delivering quality
Site managers the pride of Redrow
Two of our Site Managers were named the best in their regions in the large
builder category at the 2012 National House-Building Council (NHBC) Pride
in the Job awards: Matt Knight of Redrow Midlands in the West Midlands region
and Syd James of Redrow South Wales in the Wales region. This is a fantastic
accomplishment for both Site Managers and testament to the high quality
of their work.
Syd James then went on to be named the top site
manager in the UK at the industry’s most prestigious
awards ceremony, the National House‑Building
Council’s annual Pride in the Job awards.
Syd, from Cardiff, won the NHBC Supreme Champion Award
2012 for the Large Builder category, fighting off stiff competition
from around 13,000 entrants across the nation. The win recognises
Syd’s outstanding achievements in building new houses of exceptional
quality at his Glynderwen Meadows development in Oakdale, Gwent.
This award is the latest in a line of achievements for Syd, who has
been winning NHBC awards since he started his career with Redrow
seven years ago. He won an NHBC Seal of Excellence, presented
to the UK’s top 100 site managers, three times in his first three years
in the industry. He also won the NHBC’s Regional Award for Wales
in both 2011 and 2012, going on to beat eight other regional
winners from across the country to take home the 2012
Supreme Champion award.

NHBC national winner Syd James
(centre) receiving his award
This year, a total of 12 of our Site Managers were awarded NHBC Pride in the Job Quality awards.
Full list of winners:
Redrow Homes (South East)
Tom Riley, Davington Park, Faversham
Redrow Homes (Lancashire)
Shaun Phoenix, Lytham Quays, Lytham
Redrow Homes (Midlands)
Matt Knight, Oakwood Grange, Great Wyrley
Vince Price, Mill Hill, Bingham
Redrow Homes (South Wales)
Mark Symonds, Coed Y Felin, New Inn, Torfaen
Barrie Jones, Mary Twill Grove, Langland
John Harris, Woodland Meadow, Llanharan
Syd James, Glynderwen Meadows, Oakdale, Caerphilly
Rob Summers, Cwm Calon, Ystrad Mynach
Redrow Homes (South West)
Joel Anderson, The Fairways, Newton Abbot
Les Fryer, Aurora Spring, Bristol
Ian Stiles, Steeple Chase, Calne
27
Its main objectives are to:
•minimise waste;
•reduce carbon emissions; and
•save money.
It contains green facts and tips, highlights actions individuals
can take and provides links to useful information.
Design
Effective communication of our sustainability objectives,
strategies and performance to our staff is of prime
importance, so the suite of environmental and climate
change policies that underpin our strategies are
available through our sustainability microsite within
the Redrow plc website and our intranet.
Overview
Communicating our
sustainability objectives
We have also developed Redrow’s 'Green Light', an intranet-based
magazine, which aims to support staff in being more sustainable
at work and offers ideas for more sustainable lifestyles at home.
Customers
Intranet based staff
magazine to encourage
our employees to
be more sustainable
at work and home
Community
People
Environment
28
Environment
We understand the part that we must play in minimising our impact on the
environment and in combating climate change. We ensure that we work with
suppliers and subcontractors who share our ethos so we can work together
towards meeting these challenges.
Forestry stewardship
At Redrow we focus on care of the
environment, both in terms of land
and materials.
2009
levels
Waste diverted
from landfill
Scope 1
and 2 carbon
emissions
Redrow
Aspirations
2018 target
2013
achievement
74% 93% >95%
3.6
2.3 10%
tonnes
CO2/unit
Our membership of the World Wildlife Fund
Forestry Trade Network (WWF FTN) requires
us to monitor the sourcing of timber products
incorporated within our homes and to continually
strive to reduce timber from unaccredited sources.
In 2009, 91.79% of timber used on our sites was
classified within the WWF banding Category 3
'Licensed Source' to Category 5 'Credibly Certified'.
In 2012, our continued engagement with FTN has seen this
achievement rise to 99.53% (externally audited by FTN).
The challenges and priorities we have agreed with our WWF FTN
partners for 2013 are as follows:
tonnes
CO2/unit
tonnes CO2/
unit reduction
Responsibly
sourced timber
91.79% 99.53%
100%
% of build
materials locally
sourced
>c.90% >c.90%
95%
•Continue to work with members of the supply chain to ensure
current purchasing policy is adhered to and procurement levels
are maintained.
% of subcontract
labour employed
locally
>c.90% >c.90%
95%
•Review high risk products, namely plywood to investigate how
Redrow can eradicate the issue for the future purchases in order
to address timber procured with no information on origin.
Challenges
•Introduction of new subcontractors/suppliers in maintaining
Redrow’s aims and targets.
Priorities
•Ongoing review and development of processes, specification
and procedures in order to tighten procurement namely
plywood purchases.
•In conjunction with TFN, maintain communication with roof truss
industry to promote the benefits of FSC certification on TR26 in
order to meet the demand.
•Monitor supplier sustainability performance.
% site waste diverted from landfill
Usage of timber (GFTN categories)
99.53%
99.3%
99.53%
93%
92%
93%
2012
2013
74%
91.79%
2009
2011
2012
2009
29
Overview
Waste management
Site waste generated tonnes/100 sq.m.
8.21
In 2009, our average monthly recycling rate was in excess of 74%.
We have continued to work with our waste management factors
to decrease wastage and increase diversion from landfill and for the
2013 financial year our total recycling rate was 93.23%, excluding
our specialist central London schemes at One Commercial Street,
Amberley Waterfront, Holland Park, Connaught Place and
Kingston Riverside.
Redrow has voluntarily submitted carbon footprint data to the
Carbon Disclosure Project (CDP) annually, since 2006.
For the financial year ending June 2012 our Scope 1 and 2 emissions
per legal completion decreased by 30% to 6,611 tonnes CO2e. This
result is aided by one off savings resulting from the disposal of the
Scottish division at the end of 2011.
•Continued energy efficiencies in divisional offices and sales and
marketing suites, in particular, conversion to low energy lighting.
Improvements were identified through divisional office energy
audits completed earlier in the year.
•Progressive improvement of the company car fleet performance.
•Managed reduction in work in progress on site.
Industry
average
London Commercial Street
Total tonnage 465.8 tonnes start date 24 August 2012
Recycled/diverted 85.3%
This equates to 1.6 tonnes/100 sq.m.
Scope 1 and Scope 2 Carbon Emissions
tonnes per annum (DEFRA definitions)
Scope 1
Scope 2
8,000
6,000
4,000
2,000
0
2009
2010
2011
Community
However, irrespective of the organisational change, other savings
amounting to around 10% were made through:
Redrow
Customers
Carbon footprint
8.21
Design
This equates to 8.21 tonnes of waste/100 sq.m. (2012: 8.7 tonnes/
100 sq.m.) of developed floor area against an industry average
environmental performance indicator (EPI) of 19.2 m3/100 sq.m.,
which equates to just under 12 tonnes/100 sq.m. of developed
floor area.
12
Cars
The average CO2 emissions for 2012–2013 car fleet is 115g Co2e/km
with eight cars on the list which rate Band B (101–110g CO2e/km)
which include hybrid drive train technology.
People
The Redrow company car fleet list is continually revised to ensure
that choices are available for staff which combine practicality with
reduced environmental impact.
The average UK CO2 emissions rating is 149 g/km (grams of carbon
dioxide per kilometre driven).
Environment
Considerate Constructors Scheme
Registered sites are monitored against a
Code of Considerate Practice and scored.
This year 33 of our sites were registered
with the scheme and one of these,
Davington Park, achieved 'Exceptional
Practice' standard.
Considerate Constructors Scheme registered
33 sites
with an average score out of 50 of
34.25*
* a score of 25 indicates ‘compliance’
The Considerate Constructors Scheme
(CCS) was established by the construction
industry to encourage best practice beyond
statutory requirements with respect to
how our site activities impact the general
public, the workforce and the environment.
30
Environment continued
Pallet recovery – overview 2012
Next Generation benchmark ranking
11,836
10th
9th
8th
4,414
Good
pallets
Scrap
pallets
2007
Pallet repatriation
Building upon our first calendar year’s engagement with Scot Elm’s
Pallet Repatriation Scheme in 2011, we increased recovery by over
98% to recover 16,250 pallets in 2012.
Government policy
We have been particularly active at all senior management
levels this year, dealing with a significant number of English and
Welsh Government consultations concerning various aspects
of sustainability policy and engaging with external organisations
such as the Zero Carbon Hub and NHBC to tackle the technical
challenges posed by the demands of sustainable construction.
Our senior staff are involved in the current work being undertaken
by the Zero Carbon Hub on the designed performance of new
homes compared to their as-built performance (DvAB). This work
is looking at every aspect of the delivery process, from planning
and design through to construction and verification, to identify
potential areas of weakness that can be improved to ensure that
the homes we build meet their intended performance levels.
2011
2012
We have also worked to assist both English and Welsh administrations
to understand the challenges posed and the cumulative effect of
their intended policies on the industry. In England this has included
Part L of the Building Regulations, Carbon Compliance, Allowable
Solutions and biodiversity offsetting.
Procurement
One of our key supply chain principles is that we work with suppliers
who can service sites from local depots. In so doing, as well as
reducing carbon emissions resulting from transport of materials,
we are supporting the employment of people in the local community.
We extend this concept to our facing brick supply partners too by
identifying suitable brick ranges from plants located close to sites
wherever possible. For example, Ibstock Brick’s Laybrook works near
Pulborough in West Sussex provides bricks for our developments in
the south-east.
In addition, we were one of the first major housebuilders to
sign up to the Prompt Payment Code, a Government Department
for Business Innovation & Skills’ initiative to encourage and
promote best practice between organisations and their suppliers.
 T
he toner cartridge recycling
scheme operated at St David’s
Park by Parks Manager Terry O’Neil
has contributed to raising £25,964
for chosen charities in the year
31
Sensitivity to our neighbours
Harrow Estates won the award for Best Public
Participation at The Brownfield Briefing Awards 2012.
We are always mindful to minimise nuisance
and disruption to our neighbours when we are
developing sites.
Our Holland Park development in London
provides an excellent example of the measures
we take to reduce the impact of our operations
on the surrounding area.
205 Holland Park Avenue is a mixed use scheme of five linked
pavilions, rising from four to ten stories, designed by renowned
architect, Allford Hall Monaghan Morris, comprising 41 private
residential apartments, nine affordable homes and 8,500 sq.ft.
of artist studios situated on the ground floor level.
The project was described as 'an outstanding case study' by the
panel of expert judges and the award was accepted by Mark Nicholls
of Harrow Estates, Steve Edgar of Vertase FLI and Mark Smith of Atkins.
Redevelopment has involved demolition of an existing six storey
office block which was surrounded on three sides by residential
property. This was clearly a sensitive area and to ensure that noise,
dust and debris were effectively contained, the existing building was
scaffolded and wrapped. Then plant was craned onto the roof and
demolition carefully undertaken from the top down, using peckers
and crunchers.
The award recognises Harrow Estates’ ability to effectively engage
with local communities surrounding highly contaminated sites and
work with those communities throughout the remediation process
to provide information and comfort to allay fears and concerns
associated with necessary remediation works.
Community
Sensitivity to
our neighbours
Customers
For the Hauxton Project a consultative forum and multi-agency
group was set up to include Harrow and the remediation team,
the parish council and local authority, the Environment Agency
and health providers such as the local NHS trust and the Health
Protection Agency.
Design
The award recognises the significant efforts in community
engagement and media management formally recognised as best
in class by the leading group of their peers and experts in brownfield
remediation and restoration. The award was received for the work
during the Hauxton Project, near Cambridge, and is shared with our
remediation partners Atkins and Vertase FLI.
Overview
Demolition work in progress
at Holland Park Avenue
development, London

People
Environment
32
Biodiversity
44% of our current sites feature biodiversity plans
and associated ecological conservation strategies.
Loss of biodiversity – the richness and diversity of flora and fauna,
together with their habitats – is recognised as being one of the world’s
most serious and urgent challenges. Intensive farming, introduction
of alien invasive species and pollution are all factors which play
a part, but Redrow also recognises that poorly designed urban
development can adversely affect habitats and the organisms
dependent on them.
We work together with local authorities and our specialist ecological
consultants to enhance biodiversity value within our developments
and look forward with interest to the outcomes from the DEFRA
work on biodiversity offsetting, to which we have contributed
this year.

Brownfield
Briefing awards
L–R: Mark Nicholls
(Harrow Estates), Steve Edgar
(VertaseFLI) and Mark Smith
(Atkins) accepting the Best
Public Participation award
Water consumption
Last year we set ourselves the target of establishing a formal
reporting procedure to capture data on our water consumption,
both on site and in our divisional offices.
Legal completions on brownfield land
Liverpool John Moores University ( LJMU) –
Exemplar Homes Project
Brownfield sites 60%
It has become clear that by far the biggest issue for the Government
to tackle with regard to energy demand and carbon emissions from
UK housing lies with the aged stock rather than new build homes.
The lack of success of the Government’s Green Deal is particularly
concerning in this respect, but Redrow is working with academia
to seek practical solutions to the challenges.
Non-brownfield sites 40%
Measured water consumption
Site water consumption
Having succeeded in this important first step, we can measure water
consumption against output on site and against headcount in our
offices and measure the impact of the usage reduction measures
we introduce.
Office water consumption
LJMU and Redrow are partnering in a construction project involving
the construction of three terraced homes: one to be constructed
using typical 1930s solid wall design and construction, a second to
be constructed employing typical 1970s design features and finally
one constructed to current design standards. The older style properties
will be completed with the typical modifications representative
of today’s housing stock.
The basic objectives are:
•to create an on-campus teaching aid. Construction will be recorded
for future use and access provided during and after the build itself.
Elements of construction will be left open or visible to afford access
to students;
54,351m3
4,460m3
•to enable ongoing research into key focus areas driven by regulation
change i.e. enhancing insulation performance of older properties;
integration of renewables into newer properties; and
•to experiment with intelligent sensor arrays under development
at the university.
19.2m3/unit
8.54m3/
head/annum
Note: London office data excluded as water consumption is included in overall office rental.
The project will be delivered by our North West Division and is due
to commence shortly.
33
Design
One strand of our core strategy to deliver
quality, sustainable communities is our
undertaking to work with subcontractors and
suppliers who comply with our environmental
policies. This means we are also happy to work
with manufacturers and academic institutions
developing innovative ideas, materials and
components which enhance performance
of our new homes and reduce the impact
of construction on the environment.
Overview
Sustainable products and research
Roofspace solutions
The system incorporates eco-friendly materials, as the timber
used comes from FSC certified sources and the polyurethane
foam insulation (PUR) is CFC and HFC free with an ozone
depletion potential of zero.
Community
Using this high insulation roofing system brings a number
of benefits to Redrow and our customers. From a health
and safety perspective, the design of the system simplifies
scaffolding, the amount of time spent working at height and
reduces the susceptibility of wind damage to gables during
construction. At the same time, employing this system
provides the customer with highly insulated living
space in what would have been the attic.
Customers
Our Lancashire division is trialling the award winning insulated
panel, 'room in roof' product from Roofspace Solutions, part
of the Avonside Group.
People
Environment
The delivery, erection and completion of
the award winning insulation panels from
Roofspace Solutions, currently trialling
on a Redrow Lancashire development

34
Governance
Our approach to sustainability
As one of the UK’s leading housebuilders we are committed to being a responsible
developer, employer and company that makes a positive contribution to the
communities in which we operate.
Sustainability Committee
Redrow has a Sustainability Committee chaired by Alan Jackson. Its responsibilities include developing
and monitoring the Board’s approach to sustainability and addressing the impact of Redrow’s operations
on the environment and communities affected by its activities.
Main Board
Chairman’s Statement
Sustainability is a core value of our business. Whilst it is
embedded in our operations, we consider it important to
have oversight of this key aspect of our business to ensure we
continue to improve our performance. This is achieved through
the Sustainability Committee, which has three permanent
members and meets three times per year.
This report documents our achievements in the 2013 financial year,
of which we are rightly proud, and our forward targets. Unlike prior
years, we have this year set five year targets with the introduction
of our Redrow 2018 Aspirations for Sustainability.
I look forward to Redrow continuing to make good progress
towards these targets over the coming years.
Alan Jackson
Chairman of the Sustainability Committee
Non-Executive Deputy Chairman and Senior Independent Director
Sustainability Committee
Alan
Jackson
Chairman
of the
Sustainability
Committee
Nigel
Smith
Research and
Sustainability
Director
Karen
Jones
Human
Resources
Director
35
Overview
Major awards won by Redrow
from 2009 to 2013 inclusive
National awards
2013 In-house Research Awards for
customer satisfaction
2011 Housebuilder Awards for innovation
and excellence
Best Marketing Initiative for ‘Our Pride ~ Your Joy’
Shortlisted for Large Housebuilder of the
Year category
2011 Building Good Employer Guide
Silver award for Best House for the Villas
of The Walpole Collection, London
2011 Construction Marketing Awards
Silver award for Best Large Housebuilder
2012 Housebuilder Awards
Best Marketing Initiative for ‘Share a Little
Bit of Joy’
Highly commended in Best Developer Website
category for redrow.co.uk
2012 In-house Research Awards for
customer satisfaction
Runner Up in Best Use of Advertising for
‘Our Pride ~ Your Joy’
Best Marketing Initiative for Redrow.TV
Redrow won ‘silver’ in category Best
Large Housebuilder
Redrow won ‘bronze’ in category Best
Large Housebuilder
Redrow.TV ‘highly commended’ in Best Developer
Website category
Customers
Redrow successfully included in list of 61 best
construction related companies to work for.
2010 Housebuilder Awards for innovation
and excellence
Design
Gold Award
Gold award for Best Large Housebuilder
2011 PROPS Awards
Entrepreneur of Year title to Redrow Chairman
Steve Morgan
Gold Award
2013 Sunday Times British Home Awards
Build Quality Award for Best Large Development
– Glynderwen Meadows, Oakdale
2013 Evening Standard New Homes Awards
Highly commended for Best Small Development
for The Walpole Collection, London
Highly Commended Awards presented
as follows:
Residential High-Rise Development (UK) –
Kingston Riverside, London
Best Development (Multiple Units) –
Farnborough Central, Hampshire, The Villas
@ Lytham Quays, Lancashire, Mary Twill Grove,
Swansea, Great Park, Rubery
Best Single Unit Property – The Highgrove, Sheffield
National and regional winner Best Large
Development – Branwell Gardens, Guiseley
Regional winner Best Large Development –
Heathfields, Taunton
2013 New Homes Garden Awards
Silver Gilt for Linley House show home
at Stretton Green, Cheshire
Silver for The Balmoral and Henley show homes
at Heritage Park, Penymynydd, in Best Show
Home Garden category
Five-star award in Best Development category
for Ringinglow Gardens, Sheffield
2012 North Wales LABC Building
Excellence Awards
Winner of Best Volume Housebuilder award
for Heathlands, Buckley
2011 North West Finance Director
of the Year Awards
Redrow’s FD Barbara Richmond named Best
Finance Director of a Listed Company
2011 New Homes Garden Awards
Silver Gilt for The Balmoral at Hollies Farm, Hartford
in Best Garden – Family Home category; Silver
for The Cheltenham at The Bowery, Cheswick,
in Best Show Home Garden category
2011 The Marketing Society Northern Awards
Construction & Property category
award for ‘Our Pride ~ Your Joy’ campaign
Five-star county level Best Development awards
for The Bowery at Cheswick
2011 North Wales Local Authority Building
Control (LABC) Awards
County and Regional prize in Best Volume
Housebuilder category for Pentre Bach, Wrexham
2011 Liverpool Daily Post Business Awards
Redrow Chairman Steve Morgan named as the
Liverpool Daily Post’s DLA Piper Business Person
of the Year
2011 RIBA Award for Architecture
Barking Central
2010 Concept for Living Northern
Design Awards
Best Conversion for Arcon Village, Horwich
2010 Building for Life Awards
Building for Life award to Barking Central
2010 Housing Design Awards
Best Project award for Barking Central
2009 Daily Mail UK Property Awards
Five-star award for Best West Midlands
Apartment to Hemisphere, Edgbaston
Redrow Homes (South Wales) won ‘bronze’
in category Best Joint Venture scheme with
Melin Homes for affordable housing at
Croesonnen Court, Abergavenny
2009 LABC West Midlands Building
Excellence Awards
Best Apartments Award for Hemisphere, Edgbaston.
2009 LABC North Wales Building
Excellence Awards
Volume Housebuilder Award from Wrexham County
Borough Council for Ty Newydd, Wrexham.
2009 LABC North West Building
Excellence Awards
Region’s Best Residential Conversion Award
for Arcon Village, Horwich.
Silver for The Highgrove show home
at Mary Twill Grove, Swansea
Barking Central Overall Joint Winner and Place
Making – Built Winner
Environment
2013 Premier Guarantee Excellence Awards
‘Best Volume Developer’ award in the Flintshire
region for Northop Park, ‘Best Volume Developer’
award in the Wrexham region for Ty Newydd,
‘Best Volume Developer’ award for all regions
for Northop Park, Flintshire
2011 New London Awards 2011
People
Best Overall High-Rise Residential Development
in the UK, as well as winning a five-star award in
this category for One Commercial Street, London
2013 North Wales LABC Building
Excellence Awards
Community
Regional and development specific awards
36
Governance & Performance continued
Our stakeholders
Who are our stakeholders?
There are many stakeholder groups working with
our business and we engage with them in different
ways. The table opposite demonstrates the type
of stakeholders we have and how we engage
with them to ensure excellent communication
and understanding.
Financial institutions
•Banks, shareholders, bondsmen, insurers, investors
Government, regulatory organisations
•UK Government and local authorities,
Welsh Government, Building Regulation Advisory
Committee for Wales
Industry bodies, trade associations
•HBF (Home Builders Federation), Zero Carbon Hub,
NHBC (National House-Building Council), MMA
(Modern Masonry Alliance), CBI (Confederation
of British Industry)
Suppliers and subcontractors
Academia
•Universities – Nottingham University, Liverpool John
Moores University
Land owners
•Individuals, land agents, National Trust,
HCA (Homes and Communities Agency),
Ministry of Defence, health authorities
Statutory authorities
and service companies
•Utility companies, public transport companies
Customers
Employees
Landlords – housing associations
Local communities
•Community land trusts, public,
management companies
Charities
Competitors
37
Overview
How do we engage?
Design
Comprehensive and regular engagement with financial institutions on a one‑to‑one basis.
Continuous dialogue at all levels of Government and associated regulatory bodies on all aspects of policy, including climate
change and sustainability. Working with local authorities with a proactive, partnership approach at specific development level.
Participation in Government consultations.
Customers
Redrow maintains active senior Redrow representation within key organisations covering all aspects of our business.
We adopt a positive partnership approach with all our suppliers and subcontractors to continually improve our working
relationships and to assist in developing innovative products.
Community
We maintain dialogue with academic institutions to assist in development of new products and processes to meet the challenges
posed by sustainability requirements.
We work to build mutually beneficial relationships and solutions to unlock development sites.
People
We seek proactive engagement with utility and other service companies to deliver well designed services to our customers
which optimise natural resources and reduce carbon emissions.
Our comprehensive customer service charter and quality management processes are informed by extensive, independently
produced customer surveys covering aspects of our design as well as satisfaction.
We communicate information and news to all our employees though the Redroweb intranet system, regular newsletters
and via email.
Environment
Annual appraisals are held with all staff in a two way dialogue, which seeks to assist in career development and continued
performance improvement. An extensive suite of internal training courses is provided in house at our bespoke training facility,
Training@Redrow which also supports graduate, undergraduate and apprentice training programmes.
We work closely with local authorities and registered social housing providers to deliver affordable housing tailored to meet
the needs of the community.
We engage with charities, community care bodies and community support organisations on a national and local scale
and encourage our staff to actively engage in charitable works.
We work with our competitors to deliver successful, sustainable communities through consortium development and actively work
together through trade organisations to seek solutions to the challenges of sustainable development.
We aim to work with communities to ensure local needs influence the shape and form of our developments. We maintain close
communication with management companies to ensure a legacy of quality in our developments.
38
Governance & Performance continued
Performance
Summary of our
performance statistics
Design
Energy
Homes with 100% low energy lighting
Average SAP
Homes fitted with renewable technologies
Homes fitted with renewable technologies of which:
•Photovoltaics
•Solar thermal
•Heat pumps
•Biomass
•Combined heat and power
Homes fitted with SMART meters
100%
83
16%
7%
45%
13%
10%
25%
82%
Code for sustainable homes
Level 3
Level 4
25%
1%
Homes built to Lifetime Homes Standard
Homes built to Secured by Design
7.5%
12%
Timber
Credibly certified timber (WWF GFTN verified)
People
Trainees in workforce
Employees under the age of 25
Staff CSCS carding
NHBC Pride in the Job Awards
Health and safety
ROSPA awards
Environment
Water
Home installation designed to 105l/p/d
Rainwater harvesting provided
Water consumption – divisional offices
Water consumption – site
99.53%
14%
15%
2,687
99%
12 awards
8th consecutive Gold Award
4th consecutive Gold Medal
100%
35%
8.54m3/h/annum
19.2m3/unit
Waste
Homes provided with domestic recycling facilities
Site waste diversion rate
Expressed as tonnes/100 sq.m. developed floor area
Pallet recovery – number recovered
25%
93%
8.21
16,250
Legal completions from brownfield developments
c.60%
39
Overview
Sites featuring biodiversity plans
44%
Design
Biodiversity
Carbon emissions
Scope 1 emissions tonnes CO2e
Scope 2 emissions
Car fleet emissions
Community
Transport
Sites featuring travel plans
Developments within 1,000m of public transport node
Homes within 500m of public transport node
Homes within 100m of amenities
Sites registered
Average score
27%
97%
c.80%
82%
33
34.25
Community
Considerate Constructors
115gco2/km
Customers
Average fleet emissions gCO2/km
4,519
2,092
Public open space
>60ha
Sites with commercial development/employment
Monies committed to fund the improvement
of local communities
Public consultation events
Charitable contributions
14
£40m
>100
£630k
People
Area of POS provided
Customers
HBF rating
Customers recommending
94%
Environment
Redrow’s commitment to environmental issues is reflected
in this Annual Report which has been printed on Cocoon
Silk 50%, an FSC® certified paper.
consultancy, design and production by
@WeAre_DP
This document was printed by Park Communication, who are
ISO 9001 accredited. Vegetable based inks have been used
and 99% of all dry waste associated with this production
is diverted from landfill.
Park Communication is a CarbonNeutral® printer.
Redrow plc
Redrow House, St David’s Park, Flintshire CH5 3RX
Telephone: 01244 520044 Facsimile: 01244 520720
Email: [email protected]

Part of the community no matter where you live | Redrow

Transcription

Similar documents

My Redrow - Why Redrow

F G - Redrow

HAPPEN

HOP placemat layout.indd

F G - Redrow

2015 IBACOS, Inc. - Housing Innovation Alliance

The Hills at Charlesworth sustainable community

berewick master plan

berewick master plan - Steele Creek Residents Association

Foxridge Homes is the premier home builder within Qualico