17 - 22 October 2013
Transcription
17 - 22 October 2013
17 - 22 October 2013 Dolomites (I) www.IMS.bz Inhalt Kiku. International Mountain Summit .............................................................................................................................. 4 The program of the IMS 2013 ........................................................................................................................................... 4 The protagonists of the IMS 2013..................................................................................................................................... 5 The history of IMS and the actual motto .......................................................................................................................... 6 IMS Talk ............................................................................................................................................................................. 7 Catherine Destivelle ...................................................................................................................................................... 7 Reinhold Messner ......................................................................................................................................................... 8 Hansjörg Auer ............................................................................................................................................................... 9 Your Mountain Story – Winner of the GORE-TEX® Experience Tour .......................................................................... 10 IMS Discussion ................................................................................................................................................................ 11 Mountain.Stories ........................................................................................................................................................ 11 Mountain Xtreme by GORE-TEX®................................................................................................................................ 13 Get ready to risk! ........................................................................................................................................................ 14 IMS Congress................................................................................................................................................................... 16 BMW – Was bewegt uns? ........................................................................................................................................... 16 Alpine option mountain bike ...................................................................................................................................... 18 Let's set out together .............................................................................................................................................. 18 Program................................................................................................................................................................... 19 Dolomites World Heritage .......................................................................................................................................... 20 Telemedicine and Mountains ..................................................................................................................................... 21 IMS Walk ......................................................................................................................................................................... 23 Hiking with Catherine Destivelle and Hansjörg Auer .................................................................................................. 23 Hiking with Reinhold Messner .................................................................................................................................... 23 Hiking with Stefan Glowacz and David Lama .............................................................................................................. 23 IMS Walk Day by BMW ............................................................................................................................................... 24 IMS Climbing ................................................................................................................................................................... 27 Climb&Talk by GORE-TEX® .......................................................................................................................................... 27 IMS Bouldering ................................................................................................................................................................ 28 IMS Exhibition ................................................................................................................................................................. 29 The Mountaineers ....................................................................................................................................................... 29 DolomiLightning .......................................................................................................................................................... 30 Dolomites Worlds Heritage......................................................................................................................................... 31 Paul Preuss – Visionen der Vertikale .......................................................................................................................... 32 IMS Photo Contest 2013 ................................................................................................................................................. 33 Mountain.Lights&Shadows – Mountains between light and shade ........................................................................... 33 2 Appendix ......................................................................................................................................................................... 34 Dates and facts IMS 2012............................................................................................................................................ 34 The title sponsor KIKU................................................................................................................................................. 34 Media and brand value of the IMS ............................................................................................................................. 35 Program overview…………………………….………………………………………………………………………………………………………………….36 3 Kiku. International Mountain Summit The mountain festival The Kiku. International Mountain Summit – IMS brings together mountain lovers from all over the world. In Brixen, the entrance door to the South Tyrolean Dolomites a network of generations is building up. Passion and enthusiasm for mountains connect the host, the visitors and the participants. In congresses and round tables controversial topics regarding the world of mountains are discussed and analysed. Internationally renowned personalities, top mountaineers, decision makers in alpinism and inspiring minds exchange their ideas and opinions. Talks and films on mountains take the visitor on a breathtaking trip between rock towers and slopes. Hikers and climbers have the possibility to participate in a walking tour or to climb walls together with experts. After climbing we come together and we laugh, celebrate and discuss together and talk about the future of mountains and alpinism. The mountain festival to live and surprise you! Don't miss the 5th edition of the IMS, this year! The opening will take place on Thursday, 17th of October 2013 at 8.00 PM www.IMS.bz The program of the IMS 2013 This year again the IMS offers a varied program of many different events. In appendix you find the program overview. IMS Talk - Catherine Destivelle - Reinhold Messner - Hansjörg Auer - Your Mountain Story – GORE-TEX® Experience Tour IMS Discussion - Mountain.Stories - Mountain Xtreme by GORE-TEX® - Get ready to risk! IMS Congress - BMW – What moves us? - Alpine option mountain bike - Dolomites World Heritage - Telemedicine and Mountains IMS Walk - Hansjörg Auer and Catherine Destivelle - Reinhold Messner - Stefan Glowacz and David Lama - IMS Walk-Day supported by BMW IMS Climbing - Climb&Talk by GORE-TEX® IMS Boulder - BoulderNight Vertikale 2013 IMS Exhibitions - The Mountaineers of Manuel Ferrigato - DolomiLightning of Adrian Bischoff - Dolomites World Heritage (CAI) - Paul Preuss – Visions in the vertical - Mountain.Lights&Shadows - Best of the IMS Photo Contest 2013 4 The protagonists of the IMS 2013 Top-Mountaineers and extreme athletes Hansjörg Benedikt Catherine Hanspeter Stefan Sebastian Andy David Reinhold Seb Silvio Simone Alexander Silvia Ewa Auer Böhm Destivelle Eisendle Glowacz Haag Holzer Lama Messner Michaud Mondinelli Moro Polli Vidal Wisnierska AUT GER FRA ITA GER GER AUT AUT ITA FRA ITA ITA NOR ESP POL Climber Extreme ski mountaineer Climber Mountain guide Climber Speed ski mountaineer Blind mountaineer Climber Alpinist Freerider Alpinist Alpinist Wingsuit Flyer Climber Paraglider Creutz Dietrich Fawcett Grundy Hellwig Henzler Ilsanker Oelz Podestà Precht Zumwinkel GER USA SUI GBR GER GER GER SUI ITA GER GER Editor STERN Magazine Neuroscientist Adventurer, Winner GORE-TEX Experience Tour Gore-Tex Business Leader Journalist der BILD am Sonntag Ex McKinsey Manager Europe Distiller Expert in high-altitude medicine Actress, partner in life of Walter Bonatti Philosopher Ex-CEO Deutsche Post Brandler Curnis GER ITA Alpinist/film maker Alpinist/entrepreneur Speakers Oliver Arne Mike Lewis Marcus Herbert Hubert Oswald Rossana Richard David Klaus Guests of honour Lothar Mario …and many other guests that are discussing at the congresses. 5 The history of IMS and the actual motto The IMS between history and venture It is like in mountaineering – also the longest route starts with the first step. 6 years ago we started the "Mountain hike IMS". In our backpack we carried ideas, a vision, an empty paper and a lot of enthusiasm. We had a goal in mind and we knew, which way to take. But after every hill we reached, the conditions changed. Thus the route was adapted and the direction was changed. Vincent van Gogh brought it to the point: “What would life be if we had no courage to attempt anything?” Today with our very enthusiastic team we can claim that we have reached the first bigger secondary. And thus this year we proudly celebrate the fifth edition of the Kiku. International Mountain Summit. On our previous path we got to know many interesting, impressive and valuable people. Some became rope partners, some walked a piece of the road together with us, others gave us pieces of advice for our undertaking and some gave us their smile. And we are pleased that we already welcomed over 50 of the most famous mountaineers and climbers from all over the world in Brixen as our guests. Furthermore, many internationally renowned speakers from various areas, from architecture to medicine up to the area of culture and philosophy visited us at the IMS. The mountain hike IMS was and is a VENTURE and this will be one of this year’s topics of the mountain festival too. At the end of the IMS days, on 22nd October we will talk about the changes and transformations, which emerge by taking a risk. At this point we want to thank all partners, sponsors and friends, who helped us to keep the risks of our undertaking as low as possible. Besides top mountaineers we also want to give a voice to people who can simply tell us their fascinating MOUNTAIN STORIES. We will listen to them as attentively as to the stories of top mountaineers because these stories can very often be examples for our own lives with which we can identify. The IMS is a festival full of stories and adventures. We already want to thank all those who will allow us to have an insight into their stories in the context of the fifth editions of the IMS. You are the heart and the soul of the event, just as the over 2300 photographers who participate at this year’s IMS Photo Contest. You give us the power and impulse to further develop the IMS and to make it an international, annual meeting point for all those who have one thing in common – passion for nature and mountains. Dear mountain friend, welcome at the Kiku. International Mountain Summit 2013. We want to live up to our reputation once again this year, and set trends for the international mountain world. We together with our team will be at your disposal and wish you a festival full of interesting experiences and astonishment. 6 IMS Talk The IMS Talk schedule offers a unique chance to listen to and get a close look at the world's best mountaineers and climbers in a series of fascinating talks and presentations. Take a plunge into the world of mountaineering pioneers and unusual characters. Marvel at enthralling tales and follow the adventurers on their journeys. Catherine Destivelle Saturday, the 19th of October 2013, from 6 until 7.30 PM “It is as if climbing had been invented anew by Destivelle”, the journalists and commentators raved about the young French woman, dominating and enchanting the world of sport climbing with her skills, her superiority and her charisma. For half a century she was the predominant figure in women’s competition climbing holding the title of world champion and having achieved world cup victories. After having turned her back on sport climbing she focused her attention to the world’s famous alpine routes. Her solo winter ascent on the north face of the Matterhorn on the Bonatti Route is legendary. No woman before and after her can register such successes in alpine mountaineering. Moderator: Eva Maria Bachinger (Freelance Journalist – AUT) 7 Reinhold Messner Saturday, the 19th of October 2013, from 8 until 10 PM „High Risk“ To success through risk Reinhold Messner, who in his business is also taking risks again and again, tells us in his talk about a few situations of big risk and a successful risk management in various borderline undertakings at the end of the world: Sven Hedin in the Takla Makan; Shackleton in the Antarctic; Norton, Hillary and the tragedy of 1996 on Mount Everest. For Reinhold Messner failing remains an element which forms part of success and sometimes it lasts years before we succeed in an undertaking, as for example with the clarifica-tion of facts on Yeti which succeeded but was not accepted or his comprehensive artwork Juval which threatened to fail due to bureaucracy. The attempt to realise visions or to reach your own limits even if an undertaking tends to fail, always pays off. Reinhold Messner puts acting in the focus of life, which other than owing things is never boring. Accompanied with two dozens of pictures he takes his audience along with him to the most repellent deserts on earth to show that in a critical moment only the individual, his power of persuasion and his spirit are decisive and all the gridlocked behaviours are cut off. It is the mental power which makes us to persist, it is the enthusiasm and the will to survive which give us motivation to tackle our own set goals again and again: Vinciturus vincero! Reinhold Messner: You don't have to be interested in mountains at all to know the most famous alpinist ever: Reinhold Messner was born on September 17th 1944 in Brixen and grew up in the Villnöss Valley. Here he did his first steps in rock climbing and started his phenomenal alpine career. In 1986 he finally became a legend being the first man to have climbed all 8000 meter peaks. But also before and afterwards he set many benchmarks – as well in alpinism as in „normal“ life. Afterwards: Conversation with Reinhold Messner and Klaus Zumwinkel "Leadership in Alpinism - Leadership in Economy" The IMS Talk with the two exceptional personalities, Reinhold Messner and Klaus Zumwinkel, will follow the presentation entitled "High Risk". In this conversation we will deal with the topic decisions in the alpine world compared to decisions in economy. What does it mean to lead a rope team to an eight-thousander and on the other hand what does it mean to lead a team in an enterprise? What can the alpinist learn from the manager and vice versa. On the IMS stage we will welcome two personalities who are managers and mountaineers at the same time and know both worlds very well. Moderator: Willy Vontavon (Chief in editor “Brixner” magazine - ITA) 8 Hansjörg Auer Monday, the 21st of October 2013, from 8 until 9.30 PM “Keen insight“ Marmolada "New Wave" and impressions of an expedition to Baffin Island Hansjörg Auer is one of the most active climbers when talking about pushing his limits on the Marmolada. The free solo ascent of the “Fish” is indeed on of the most remarkable performances in the alpine climbing history. The keen insight is however not limited to climbing. Hansjörg will talk also about his climbing partners and about legends in Alpinism, which serve as his examples and inspire him in his undertakings. Then he will talk about the impressive first ascent of the route called „Bruderliebe“, which was very intensive for him personally and the first free ascent of the route “L’ultimo dei Paracadutisti“. Both routes are located on the South face of the Marmolada, whereas the latter one is indeed the most difficult lines in the Alps without bolts. In the second part Hansjörg takes the audience on a trip to the Perfection Valley on Baffin Island, which has never been visited before by climbers. Hansjörg Auer: Born 1984 The mountains have always been home to Hansjörg. It was natural to him to want to learn to climb those mountains surrounding him, and he first climbed as a young boy at the age of 12.In the beginning, Hansjörg concentrated on alpinism, but when he reached the age of 20, he started to focus more on sport and alpine climbing. He is perhaps best known for his unbelievable free solo ascent of The Fish (otherwise known as "Il Pesce" or "Weg durch den Fisch") in 2007 - a 37 pitch slab on the south face of the Marmolade in the Italian Dolomites.Hansjörg has an incredible energy and passion, and has great motivation - as Much Mayr explained, "a rest day is for him like a punishment, and he has an overwhelming enthusiasm." Living in the moment, this is his dream. Today he is a professional climber and he lives in Ötztal, Austria. Career highlights: Sport climbing up to 8c+ and first ascents up to 8c Alpine climbs up to 8c and many first free ascents of alpine multi-pitch routes First Ascent of “The Door” ca. 650m, proposed 8b, Perfection Valley, Baffin Island, 2012 Expeditions to Trango Valley/Pakistan, Cochamo Valley/Chile, Perfection Valley/Baffin Island Free Solo "Pesce" and “Tempi Moderni”, both on Marmolada South Face First Free Ascent of “L'ultimo dei Paracadutisti” (8b+, 750m) – Marmolada Southwest Face Moderator: Alex Ploner (Moderator, Event Manager – ITA) 9 Your Mountain Story – Winner of the GORE-TEX® Experience Tour Friday, the 18th of October 2013, from 6.30 until 7.30 PM "How the mountains transformed my life" In the course of the GORE-TEX® Experience Tour competition we have been looking for a passionate mountain person who loves to explore nature in his own special way, and who is keen on sharing his adventures. Mike Fawcett has convinced the jury of being the ideal candidate to do so. In his speech he will talk about his mountain experiences that sometimes turned out to be anything but normal. Mike has climbed many proverbial mountains so far, and learning to climb the real thing has helped him open his eyes to a new reality from his past; which he is now planning to extend to others. Moderator: Emanuele Esposito (Moderator – ITA) Adventurer, Marketing Professional, Projectmanager (SUI) Mike Fawcett from Switzerland, is a marketing professional with 20 years of experience with companies such as IBM, Shell & Microsoft. His communication, organizational and marketing skills gave him both the competence and the confidence to undertake this project with such great social responsibility. 10 IMS Discussion The IMS Discussions add new opinions and perspectives to key mountain topics in round table talks with opinion leaders and mountaineers. Follow us into the arena! Discover the mountains future trends and the visions of its decision makers. This is a place for new ideas, fresh points of view and unusual approaches. Mountain.Stories Thursday, the 17th of October 2013, from 8 until 10.00 PM Mountain stories – to live, experience and internalize The IMS discussion “Mountain.Stories” presents the very personal access to mountains and the mountain adventures of people from different languages and cultures, professions and lifestyles. The living environments of the protagonists on the IMS stage are different and unique – but they all have one thing in common, namely the mountain in all his facets as companion in life. In the stories of these people, the mountain plays an important role as sideshow but also as central aspect of their search for meaning. The audience enters into dialogue with the narrators and finds themselves again in their descriptions. Or they will live new viewpoints and an orientation, which opens up questions and encourages someone to think. Mountain.Stories is an interchange between entertainment, experience, astonishment, fascination and new orientation. An encounter, which leaves traces behind. Herbert Henzler, Rossana Podestà and Hubert Ilsanker – three lives between cinema, playboy, stock prices, schnapps and mountains. On stage we will welcome three very opposed characters. Ex top manager and professor, Herbert Henzler tells us how he lived his passion for mountains with the help of Reinhold Messner while being around between various appointments i.a. as board supervisor for FC Bayern Munich and head of the European branch of McKinsey. In this context topics will be touched which are important in the mountains as well as in economy and in everyday life such as risk, the search for meaning, the tightrope walk and the path at the limit. Rossana Podestà tells stories from the world of glamour of big movies, alongside famous actors and directors, up to the world of mountains as companion in life of the mountain legend Walter Bonatti. Her life is a pool full of experiences and encounters, which are as different as possible. Her name was pronounced in the 1960ies as actress in the same breath with the ones of Liz Taylor and Ava Gardner. She posed for the playboy and later on found the 11 meaning in life in the world of mountains even though she calls herself a “non-believer“. A life without portable computer and mobile phone – that is how Hubert “Hubsi“ Ilsanker from Bavaria lives his life. The distiller of the hard liquor called Enzian, carpenter, roots digger, musician and book author fills the desire of all those who can still imagine the mountains to be their homeland for their customs and sociability. He is a guardian of traditions and of slowness. His working place is located in the very old distiller huts of the Enzian distillery Grassl in Berchtesgarden high across the lake Königsee. He takes people along with him in his books and stories to his unique work in the mountains where nature provides for the rhythm of life and hurry and rush remain in the valley. While they are interviewed by the famous journalists Alessandro Filippini (Gazzetta dello Sport, Mondadori, Motta Editori), Verena Gruber (Ö1 –ORF) and Michael Ruhland (Der Bergsteiger, Süddeutsche Zeitung), their audience can dive into the world of mountains, which on one hand they also know personally and on the other hand is very far from them. Protagonists: Herbert Henzler (Ex McKinsey Manager Europa – GER) Rossana Podestà (Actress, partner in life of Walter Bonatti – ITA) Hubert Ilsanker (Distiller – GER) Moderators: Alessandro Filippini (Journalist “Gazzetto dello Sport” - ITA) Verena Gruber (Freelance journalist, moderator Ö1 – ORF - ITA) Michael Ruhland (Chief in editor „Bergsteiger“ magazine - GER) Moderator IMS Opening: Emanuele Esposito (Moderator – ITA) 12 Mountain Xtreme by GORE-TEX® Sunday, the 20th of October 2013, from 7.30 until 9.30 PM Mountain Xtreme – Pushing the Limits in the Mountains The romantic picture of happy hikers on sunny trails or successful climbers reaching the peak is all around us. In recent years the trend for extremes in the mountains is growing vastly. Higher, further, faster and more extreme. What is driving the athletes to the limit? Egoism, self fulfillment, adrenalin or the hung for fame? Wingsuit flights with speeds in excess of 250km/h, speed mountaineering with the simple goal to be the fastest or daring first ascents. What is the athlete’s motivation and what is the role of sponsors and the media in the game. Are they creating the hunger for more extremes? Free skiing, paragliding, base jumping, free climbing – there seem to be endless opportunities in the growing market of mountain extremes but where is the thin line between self fulfillment and self destruction? What are the responsibilities of an athlete towards the mountain, nature but also towards the average “athlete” who see them as a role model and motivation to find their personal limits? 13 When does extreme become extreme and is there no more real adventures in the mountains without going extreme? How do family and friends deal with the uncertainty that every good by could be the last? Enjoy 4 captivating presentations by extreme athletes about their sport, motivation and lifestyle followed by a talk about “Mountain Xtreme – Pushing the Limits in the Mountains” with exciting guests ranging from athletes, family members, survivors, sponsors and media. Protagonists: Benedikt Böhm (Extrem ski mountaineer - GER) Oliver Creutz (Editor STERN Magazine - GER) Stefan Glowacz (Climber - GER) Lewis Grundy (Gore-Tex Business Leader - GBR) David Lama (Climber - AUT) Seb Michaud (Freerider - FRA) Alexander Polli (Wingsuit flyer - NOR) Silvia Vidal (Climber - ESP) Moderator: Till Schenk (Moderator - GER) Get ready to risk! Tuesday, the 22nd of October 2013, from 8 until 10 PM Risk as opportunity to change and further develop While the adventures of a few living at their limits seem to be increasingly dangerous, the broad masses seem to be limited within their own comfort zone and a sometimes not so inspiring professional everyday life. The readiness to assume risk takes a back seat. Changes create fears and insecurities. Risk researchers know that human beings in reality do not always want to avoid risk, but rather want to avoid losses. Thus, the driver who is about to loose his flight will be more likely to risk more by driving faster. The IMS discussion "Get ready to risk" will highlight two positions, people ready to risk and those unwilling to do so. Not for nothing there is the familiar quotation: Nothing ventured, nothing gained. Personal and professional developments require an almost exhilarant readiness to risk. On the IMS stage we will welcome protagonists who have one thing in common, an impressive risk experience. They risked and know how risking feels like. Their lives have changed drastically. Mountaineers, doctors, sportsmen and journalists searched for limits and crossed them by risking their lives. This people report about their experiences, about opportunities, which implicate the readiness to risk and they tell about the addiction to risk and about how this readiness to risk affects life. Protagonists: 14 Arne Dietrich (Neuroscientist - USA) Richard David Precht (Philosopher - GER) Ewa Wisnierska (Paraglider - POL) Moderator: Florian Rudig (Moderator - AUT) Partner: Oswald Oelz (Expert in high-altitude medicine - SUI) Marcus Hellwig (Journalist BILD am Sonntag - GER) IMS Congress National and international institutions and stakeholders use this platform to analyze and discuss visionary and trendsetting issues related to mountains and alpine sports. Renowned experts exchange their views and share their knowledge with mountain lovers. BMW – Was bewegt uns? Freitag, 18. Oktober 2013, 15.00 - 18.00 Uhr Was bewegt uns? Mobility is a basic need of human beings. But how mobile are we really in our everyday life, in our job and in our leisure time? What is driving us? The BMW forum will give a thought-provoking impulse on occasion of the Kiku. International Mountain Summit to think on how mobility as a means to an end is connected to mobility as end in itself. In this context a bow is drawn from the beginnings of mobility, the movements up to the modern and trendsetting types of mobility, such as e-mobility. The BMW forum invites people who deal privately or in their job with any type of sportive activity. Physical education instructors, physiotherapists, hikers, mountaineers, climbers, politicians and scientists, who deal with the concept of mobility, or environmental associations, mountain associations, mountain guides, ski-lift operators and traffic planers. Speeches: Mobility for the sake of moving – Prof. Dr. Jürgen Beckmann Prof. Dr. Beckmann (*1955) does research in the area of sport psychology focusing on the subjects, motivation and volition as well as performance realisation under stress. His aim is to understand particularly the processes of motivation and volition and use these recognitions in competitive sports and in health prevention. A research focus lies on the comprehension of neurophysiologic processes, which are at the basis of motivation, learning and the control of movements in stressful situations. After his studies in social sciences with a focus on psychology at the Ruhr-University Bochum (1981), he did a doctorate in 1984 and was promoted to professor in psychology in 1988 at the University Mannheim. From 1984 onwards he was project manager at the Max-Planck-Institut for psychological research in Munich. In 1990 he received a Heisenberg scholarship of the DFG and during this time in 1993 he worked at the Florida Atlantic University. After the appointment to a professorship in sport psychology at the University Potsdam (1997) in 2006 he took over the professorship in sport psychology at the TUM. He was also guest professor at the University Oslo and the Southwest Jiao Tong University in China. Mobility as means to an end – Dr. Peter Phleps Dr. Peter Phleps is scientific referee at the Institute for mobility research (ifmo) Munich, a research centre of the BMW Group. Mr. Phleps earned a doctorate as engineer in aeronautics at the TU Munich. Before changing to the 16 IFMO he did research as professor for aviation systems in the areas of scenario analysis and technology assessment with the focus on aviation systems of the future. At the IFMO, Peter Phleps deals with future mobility developments, whereas car mobility is only one facet out of many. Green Mobility in South Tyrol - Harald Reiterer As regional coordinator of the project Green Mobility Südtirol, Harald Reiterer speaks up for an improvement of sustainable mobility in South Tyrol in view of the Business Location South Tyrol –Alto Adige (BLS). On the basis of these improvements realized in the last few years in the area of public mass passenger transport, the aim is to connect sustainable forms of mobility, support intermodality and innovative solutions and initiate new projects. One focus in this context will be electromobility. Mr. Reiterer was director of the Ökoinstitut Südtirol/Alto Adige (ecoinstitute) until November 2012 and as such he participated in the implementation of various projects for the promotion of a sustainable mobility on national and international level. Talk with: Talk with Benedikt Böhm Benedikt Böhm from Germany, born in 1977, according to FOCUS is “Germany’s most sportive manager“. Due to his rapidness in the mountains he received the nickname “Sebastian Vettel of the mountains“. He is famous for his alpine tours as speed mountaineer but now he is mainly attracted by the eight-thousanders. He already climbed the peaks of Gasherbrum II, Manaslu and Broad Peak. His answer to the question why he became speed mountaineer: With skies I am outside of the dead zone much earlier than as mountaineer“. Talk with Herbert Dorfmann He was born on 4th March 1969 in Brixen and after finishing school he studied agriculture in Piacenza. After his university studies he worked as a teacher at the agricultural school in Auer and subsequently worked for the Chamber of Commerce Bozen as director of the department of agriculture. As director of the South Tyrolean farmer’s association he managed the association for almost ten years and made valuable experiences during his term in office. Finally, Herbert Dorfmann became mayor of Feldthurn in 2005. In 2009 he entered the European Parliament. He has two sons, is married and loves hiking, reading good books, cooking for his beloved ones or setting sail with his friends. Talk with Thorsten Mattig Since 2010 Thorsten Mattig is responsible for the strategic development and innovation in the area of mobility services of the BMW Group and thus significantly controls the development of this business field with regard to topics and contents. Furthermore, he is the managing director of BMV i Ventures LLC and is responsible for the investment activities in Europe, controlling them from his office in Munich. From 2001 to 2007 he worked for the Roland Berger Strategy Consultants and was responsible for various projects with the focus on restructuring, financing and automotive. Open discussion in the plenum: Dr. Peter Phleps (Speaker at the IFMO (Institute for mobility research) - GER) Prof. Dr. Jürgen Beckmann (Sport psychologist at the TU Munich - GER) Thorsten Mattig (Strategic Development and Innovation BMW - GER) Benedikt Böhm (Extreme ski mountaineer - GER) Herbert Dorfmann (Member of European Parliament - ITA) Harald Reiterer (Regional coordinator Green Mobility Südtirol - ITA) 17 Moderator: Ralf Exel (Moderator – GER) Organizer: Partner: Alpine option mountain bike Saturday, the 19th of October 2013, from 9.00 until 1.00 PM Let's set out together To mountainbike is strengthening, ecofriendly and great fun. Countless mountain bikers are looking for an adventure in the mountains in an extended dimension and use the alpine infrastructure of trails, alps and refuges. They enjoy moving and look for company, recreation, training and a balance to working life. Mountain biking is multifaceted and has advanced to a mass sport so that nowadays mountain bikers make just as part of the alpine appearance as hikers, alpinists and climbers. The South Tyrolean Alpine Associations (AVS) as lobbyists of all lovers of mountains and nature have been comprehensively confronted with the issue already for years: As road maintainers they know about the necessary work originating from the use of trails by cyclists, they put up signposts and are well acquainted with the discussion about legal liability issues connected with the use of the trails. At the same time, many of the members of AVS explore the mountains not only on foot but also by bicycle, as indeed about 30 percent of all AVS members are mountain bikers. The massive development of the last years, from technical progress to communication through the new media, has strengthened partly diverse attitudes towards the cyclists in the mountains within the AVS but also beyond it. The AVS has now faced this challenge, on the one hand, in order to enable all lovers of mountains, hikers and mountain bikers alike, an adventure in the mountains as enjoyable as possible and based on mutual respect. On the other hand they try to prevent imminent laws and complex regulation and to raise the conscience for a sustainable use of the infrastructure (mountain trails and walking paths). In this respect, during the convention, the AVS would like to thoroughly analyse the current situation and to present its general position and its conduct in this issue. International experts will consider the questions: How can mountain biking be integrated into the traditional mountain sports without creating conflicts? Which chances and opportunities does this option to alpinism bring for 18 the single person, the alpine associations and for tourism? The convention is open to all lobbyists and service provides in the field of mountain biking, to experts, operators in tourism, road maintainers, MTB guides and to all stakeholders. Program Introductory presentation Fascination Mountainbike – Axel Head (DAV-Bundeslehrteam MTB) The situation in the four countries Germany – Jörg Ruckriegel (Department for nature protection and alpine special planning of the German Alpine Association DAV) Austria - Thimo Fiesel (Youth Departement of the Austrian Alpine Association OeAV) Trentino - Anna Facchini (Alpine Association of Trentino SAT) South Tyrol – Alpine Association of South Tyrol (AVS) Mountainbiking: risks and chances Formation: A chance for the Alpine Associations - Axel Head (DAV-Bundeslehrteam) Alpine special planning and tourism: arrangements of control exemplar Tyrol - Dieter Stöhr (Forest Management of Tyrol) Models of development in South Tyrol: Example Seiser Alm and Latsch - Hubert Unterweger (Provincial Association of the tourism organisations in South Tyrol) and Roman Schwienbacher (Bike region Latsch) Professional discussion "Is it possible to integrate the mountainbike-sport without any conflicts into the traditional mountaineering? Which chances and potential offers this sport to every single person, the Alpine Associations and the tourism?“ Expert discussion with audience participation. The discussion will be held by: Felix Schüller (enthusiastic Mountain biker) Uli Stanciu (Incorporator Bike-Magazin, Transalp-organiser, author) Hubert Unterweger (Provincial Association of the tourism organisations in South Tyrol) Anna Facchini (Alpine Association Trentino SAT) Giovanna Dorigati (former tourism director Trentino - Folgaria) Sout Tyrolean Mountainbike Guides Georg Simeoni (President of the Alpine Association South Tyrol AVS, CAA-commission of huts and trails) Jörg Ruckriegel (DAV-Ressort Natur- und Umweltschutz, CAA-commission for nature protection and alpine special planning) Moderator: Annegret Vescoli (ITA) Organizers: 19 Dolomites World Heritage Monday, the 21st of October 2013, from 1.30 until 5 PM The value of the Dolomites UNESCO World Heritage The responsible and coherent management of a territory recognized as World Heritage of the Humanity: knowing and understanding the environmental, cultural, social and economical values of the territory in order to develop the potential of the brand “Dolomites UNESCO”. Target: municipalities and tourism-associations of the Dolomites UNESCO World Heritage, environmental and agricultural organizations of the Dolomites UNESCO World Heritage, mountain guides, personalities of institutions and/or economy, interested public. Speakers: Philippe Daverio (Art historian, town and country planner, university professor - ITA) Annibale Salsa (Antropologist with the focus at mountain tourism - ITA) Horst Wadehn (President of the association "UNESCO Welterbestätten Deutschland e. V." - GER) Robert Messner (Mayor of Funes - ITA) Moderator: Lucio Giudiceandrea (Moderator, Journalist – ITA) 20 Telemedicine and Mountains Tuesday, the 22nd of October 2013, from 9 AM until 6 PM Alternative or aid in the treatment on the field? The area of medicine inside and outside the hospital has passed through deep changes and transformations in the last few years. In partic ular the technical developments in the area of diagnosis have changed a lot. The average age of the western population increases together with the increase of chronicle diseases, which require repeated medical controls in the hospital with the use of auxiliary means. Also the medical care changes permanently and the area of prevention gains more attention and the awareness for it is raised. But this implicates an increase of costs, which are always less sustainable and are at the expense of the national health care system and furthermore cause increasingly long waiting lists. In light of these considerations the attempt and the objective results to realize the technologies for diagnosis and together with it the medical controls outside hospital, if possible efficiently and economically. The future lies always more in the medical care outside hospital in case of patients without acute or with sub acute diseases. This approach seems to be even more important if we consider those who live in impervious areas or those who need urgent treatments due to accidents or other misfortunes, which in their whole extent are difficult to assess, in particular in case of accidents in the mountains. Telemedicine further developed strongly in the last few years and becomes a necessary, indispensable aid where medical diagnoses on the spot are sometimes very difficult or even impossible. It contributes to rationalize the intended human resources and at the same time enables a broader, comprehensive diagnosis. The area of safety in the mountains and in particular in alpine activities is becoming increasingly important in the request for zero risk, which however cannot be realised. Thus the prevention and the treatment are put in the focus, which need to be faster and thus more efficient. The possibility to transfer the vital values on the spot or at least give some hints and information on the complexity factor of the medical problem referring to the accident, i.e. with diagnostic examinations which can be carried out on the spot and can be communicated to an operative facility and thus help to immediately find the adequate health care centre and lead to an absolute higher advisability in the following treatment in the hospital. In light of these considerations the founders and organisers of the International Master in high medicines, organized by the University Insubria in cooperation with the EURAC Bozen, decided to dedicate a conference in the framework of the IMS, Kiku. International Mountain Summit to the topic “Telemedicine and Mountains”. The scope of this conference should be to show the whole medical area, all experts, but also all those people who are around in the mountains or live in the mountains the various possibilities by presenting the recent situation and the development, which the new technologies in this particular area involve. Of course we will not forget the area of hospitals on the spot as well as the medical-legal aspects in the context of remote diagnoses and various times also remote therapeutic approaches. Experts in the area of medicine and emergency medicine in the mountains will meet together with professional mountaineers in a panel discussion and will talk about the advantages and disadvantages in the area of telemedicine, an area that becomes more and more a functional aid in the future health care system on national and international level. 21 Program: Emanuele Cauchy: "Telemedicine and Mountain" Guido Giardini: "Telemedicine in alpine ambient and extra European: the example of Resamont center" Hermann Brugger e Giacomo Strapazzon: "Telemedicine in organized rescue services in mountain and remote areas" GianFranco Parati: "Remote monitoring in cardiac patient, in impervious enviroment" Oriana Pecchio: "Telemedicine and Mountain; historical aspects" Manfred Brandstätter: "New advances of Telemedicine in impervious enviroment" Jennifer Dow: "Telemedicine in rough environment; the experience of Denali Park" Alberto Zoli: "Telemedicine in mountain areas, in the system of regional aid" Waldemaro Flick: "Juridical and Medical-Legal perpectives of the Telemedicine" Oswald Oelz: "Role of expedition doctor, "mountaineer", in the time of telemedicine. Personal Story" Renzo Dionigi: "Telemedicine? Yes. but, who is on the other side?" Discussion with: Mario Casella Peter Hackett Peter Bartsch Ken Zafren Benjamine Levine Monika Broadmann Organizers: Partner: 22 IMS Walk Discover South Tyrol's most fascinating hiking routes with the world's most famous mountaineers and climbers. Use this unique opportunity to get to know some fascinating characters of the international mountaineering scene in a stunning setting of abundant nature. Partner: Hiking with Catherine Destivelle and Hansjörg Auer Saturday, the 19th of October 2013, from 8 AM until 4 PM Walk to the Peak Pfannspitze (2545m) We start at 8 AM from the Froum Brixen/Bressanone and we drive with the bus to the valley station of the Plose cableway. We walk over the mountain crest to the peak Big Pfannspitz (2545 m), where we stop for a few minutes, enjoying the fabulous view. Afterwards we descend and go to the alp Rossalm, where we enjoy some local specialties. We return to the Forum at 3 PM ca. Hiking with Reinhold Messner Sunday, the 20th of October 2013, from 8 AM until 4 PM Walk to the Gabler (2576 m) We start at 8 AM from the Forum Brixen/Bressanone and we drive with the bus to the mountain hotel Schlemmer (ski alp). We walk over the Rossalm to the Gabler (2576m). We proceed to the Pfannspitz (2545) and stop at the Plosehütte. We return to Kreuztal and use the Plose cableway coming to the valley station. From there we drive back with the bus to the Forum at about 4 PM. Hiking with Stefan Glowacz and David Lama Sunday, the 20th of October 2013, from 8 AM until 4 PM Walk to the Mount Telegraph (2486m) We start at 8 AM from the Froum Brixen/Bressanone and we drive with the bus to the valley station of the Plose cableway. We walk along the High Altitude Trail “Brixner Höhenweg” to the Ochsenalm. We proceed to the Mount Telegraph (2486m) and make a stop in the alp Rossalm, where we enjoy some local specialties. We return to the Forum at 4 PM ca. 23 IMS Walk Day by BMW Sunday, the 20th of October 2013, from 9.30 AM until 4 PM The IMS Walks with top mountaineers are since the beginning of the IMS one of the highlights of the Kiku. International Mountain Summit. Thanks to the IMS Walk Day supported by BMW this adventure is now opened to a broader public. Previously, it was possible only for a few IMS guests to enjoy a hiking tour together with some top mountaineers. In 2013, however all interested people can enjoy the combination of nature, hiking, fascinating personalities and entertainment in the mountain huts. The IMS invites all interested people on Sunday, 20th October to the hiking tour on mountain Plose. From 8.30 a.m. to noontime all participants are welcomed with a cocktail offered by Trendy.Bar at the valley station of the Plose cable railway. At the stand of the AKU Company you have the possibility to rent a pair of shoes awarded by Stiftung Warentest as test winners in the area of mountain shoes. Marmot also offers the possibility to test high-quality outdoor clothes. The Plose cable railway can be used for only 5 Euro for a round trip. The BrixenCard is also valid as well as the SummerCard, which is extended specifically for the IMS Walk Day supported by BMW. All hikers can walk independently on the Plose and can choose their favourite route within the various hiking routes according to their capacities. 24 Summit presentations The meeting point for interested mountain lovers is the Rossalm. There on the peak, at 12 AM the famous Italian exceptional mountaineer Silvio Mondinelli will give an IMS talk. This talk, which is presented and supported by the Italian Alpine Club CAI, will be hold in Italian language. From 1.30 PM another highlight will take place on the Plose: the South Tyrolean Alpine Club (AVS) asked the blind mountaineer Andy Holzer to give an IMS talk on the peak of the mountain. The mountaineer from East Tyrol gives the audience the possibility to dive into his visions and experiences at the limit. He will talk about motivation, success and failures. His wife Sabine and his long-time rope partner Martin Kopfsguter will accompany him. Subsequently we will meet in a comfortable atmosphere at the Rossalm and enjoy delicious specialities from the mountain hut or also from our backpacks accompanied by nice live music. From 4 PM we will start the return to the Forum where at 8 PM the IMS Discussion "Mountain Xtreme" with Alexander Polli, Silvia Vidal, Seb Michaud, Benedikt Böhm, David Lama, Stefan Glowacz, Lewis Grundy, oliver Creuz, Tanja Valérien Glowacz will take place. The IMS Walk Day supported by BMW offers a good opportunity to enjoy together with famous mountaineers a hiking day on the Plose in the framework of the international mountain festival. Companies and organisations are called to set out for this tour together with friends, employees and customers. Families are also invited as well as holiday guests who are just spending their holidays in South Tyrol or associations and clubs who want to make a nice trip in autumn. We want to promote the exchange; we want get to know each other, laugh, be astonished and also listen to others. It will be a social event, which has not been experienced on the Plose and in South Tyrol since the legendary rally of the Alpine Clubs. Be there and walk with us on occasion of the IMS Walk Day supported by BMW on 20th October. Protagonists: Andy Holzer (Blind alpinist – AUT) Silvio Mondinelli (Alpinist – ITA) Registration: Due to organisational matters we would ask you, to register for the trip by sending an Email to ticket(at)ims.bz. The registration is free of charge and non-binding. Group leaders should know approximately the number of participants per group, company, club or association. 25 Important Information: 8.30-12.00 AM welcome cocktail of the Trendy.Bar at the valley station of the Plose cable railway Plose cable railway: 5 Euro With BrixenCard and SummerCard free Summit presentations at 12.00 AM and 1.30 PM at the Rossalm Lunch at the Rossalm at one's own charge From 4 Pm return to the Forum Brixen The event will take place regardless of adverse weather conditions Test outdoor equipment: AKU offers you the possibility to test their awarded Mountain Shoe Transalpina GTX. Marmot let you test their highly qualitative jackets. Supporters: Partner: 26 IMS Climbing Climb&Talk by GORE-TEX® Saturday, the 19th of October 2013, from 9 AM until 4 PM Presented by: An exclusive climbing experience with Stefan Glowacz and David Lama at the IMS 2013 The brand GORE-TEX® and the Kiku. International Mountain Summit invites you to an exclusive climbing weekend in the Dolomites. On Saturday, the 19th of October, Stefan Glowacz and David Lama accompany a very small group of passionate climbers to the climbing area "Morderplotta" in Kurtatsch/Cortaccia. A unique oppurtunity to improve the own climbing abilities and meet personally the very good ones of the scene. Prerequisites: Autonomous lead climbing Minimum level of climbing difficulty 6 Autonomous belaying of the partner Bring with you: climbing harness, belay device, rope, climbing shoes, not less than 10 quickdraws, eventually a helmet German or English knowledge ATTENTION: climbing and belaying on your own responsibility The package includes: o Saturday, 19.10.2013 9.00-16.00 climbing with Stefan Glowacz and David Lama Meetin at 9.00 AM in the Forum Brixen/Bressanone Transfer with the bus to the climbing area Climbing workshop Supervision of the mountain guide Hanspeter Eisendle - rock.snow&ice(endle) Snack on site 20.00 IMS Talk of Reinhold Messner o Sunday, 20.10.2013 8.00-15.00 IMS Walk with Stefan Glowacz and David Lama 19.30-21.30 IMS Discussion “Mountain Xtreme” by GORE-TEX® Price: 140,- Euro Further information: www.IMS.bz -> Program -> Climb&Talk 27 IMS Bouldering Saturday, the 19th of October 2013, 7.30 PM – 12 AM in the climbing hall Vertikale Brixen/Bressanone The climbing hall Vertikale and the South Tyrolean alpine club (AVS) invite to the BoulderNight 2013 Climbing a night long together on existing and other 30 new boulder, placed for the occasion. Also this year, it won’t be a traditional competition, but a contest with the only aim of fun and play with friends. The evening ends with life music and a drink. The BoulderNight 2013 takes place on Saturdy, 19th October from 8 PM in the climbing hall Vertikale of Bressanone. Free entry. Info and registration: Climbing hall VERTIKALE Brixen /Bressanone Am Priel 9 - 39042 Brixen/Bressanone www.vertikale.it - info(at)vertikale.it Phone: 0472 671066 - Fax: 0472 671077 Organizer: 28 IMS Exhibition The Mountaineers From the 17th until the 22nd of October 2013, in the Forum Brixen/Bressanone Untouched landscapes and the world‘s most famous mountaineers in a photographic dialogue. At eye level. The exhibition “The Mountaineers” arranges portraits of world-renowned mountaineers, photographed during the last two editions of the International Mountain Summit, and climbers on par with abstract landscapes. Unvarnished and straightforward humans next to rock formations. Still eyes catch a wink of nature. With razor-sharp poetry, Manuel Ferrigato captures entire landscapes in the portrayed mountaineers‘ expressions. And at the same time he casts longing looks at mighty rocks, as if they were part of us all. The portraits have been taken during the last 4 editions of the IMS (2009-2012). The landscapes have been photographed in California and in the Alps. Exhibition venues: 2011 the exhibiton "The Mountaineers" went on tour trough South Tyrol-Italy, stopping over on the main places of Brixen/Bressanone, Sterzing/Vipiteno, Meran/Merano and Bozen/Bolzano. The touring exhibition stopped 2012 at the biggest Outdoor- and Mountain Events, as well as at the ISPO Munich, 2012, at the 60th anniversary of Trento Film Festival, in Ljubljana/Monfalcone and Belluno. In 2013 the exhibition will be presented at the Fairs Prowinter and Freizeit of Bolzano, in Meran/Merano, Ortisei, Innsbruck, Brunico and many more. The photographer: Manuel Ferrigato Manuel Ferrigato has resisted cosmopolitan arbitrariness and formed his own distinctive style. His portfolio is a confession of sincere passions. Consistent face-to-face portraits and landscape stills taken with an expert eye to the perspective reflect the close bond he has with his roots. The South Tyrolean studied Industrial Design in Milan and found fulfillment in architecture and interior photography at first. He has been living and working in Hamburg for 6 years. With his clear but empathetic pictorial language, Manuel penetrates monotonous fronts and formulates authentic scenes of man and nature. 29 Supporter: Flamingo is a young and dynamic team, with the goal to break new ground. With hightech state of the art machines they revolutionize the market of digital print in South Tyrol and beyond its borders. The display devices were tailor-made by Metall Ritten for the purposes of the exhibition. Metall Ritten specialises in complex metal structures and high-quality architecture. DolomiLightning From the 15th until the 23rd of October 2013 in the AdlerArt in Brixen/Bressanone Opening hours: 10.00 AM - 12.00 PM, 3.30 - 7.30 PM VERNISSAGE –Tuesday, the 15th of Ocober 2013 at 6.30 PM in the AdlerArt Illuminated Geisler Group©Adrian Bischoff In the context of the IMS 2013 the exhibition DolomiLightning shows fifteen large-sized pictures of lighted mountains in the Dolomites. The German photographer Adrian Bischoff is specialized in this type of pictures and developed an appropriate individual and unique technique used only by him to lighten mountains in the night and to take pictures of them. If Adrian paints his special light on the black screen, depicting thereby the mountains surrounded by deep night, he follows the origins of photographic artwork, however in dimensions unknown until now. Monumental pictures are created of partly strange but at the same time fascinating deepness and mysticism. They fascinate the observer and change usual points of view; they revive the normally calm and unknown nocturnal world of mountains and fire the imagination of the audience. A visitor’s citation at the exhibition: These pictures are overwhelming, they show my home mountains, in a way I have never seen them before, full of mysticism and respect. Adrian has opened with his pictures and illumination techniques a new, big chapter in photography. 30 The photographer: Adrian Bischoff Adrian was born on 14.11.1959 in Frankfurt/Main/Germany. After school and high school he studied economy and japanese studies at the LM University of Munich, after finishing his studies he followed his passion and was photographer as a classic career changer and autodidact. He worked for many years as an independent advertising/art photographer in Frankfurt/ Main/Germany, beside he was producing independent art projects. In the year 2000 he won the „Louis-Buiton-Award“ for an under water fashion series. In 2005 he won the Canon ProFashional Photo Award, the most important fashion-photo award in the german spoken area. In 2003 he started with experiments for his „mountain-illumination-project“ with the aim of finding the best way between logistical feasibility and excellent pictures. Between 1992 and 2013 he participated in several group and solo exhibitions in Germany, Austria and Switzerland. Adrian is married and father of five children. Website: www.adrianbischoff.euhttp://www.adrianbischoff.eu/. Supported by: Dolomites Worlds Heritage 17th – 22nd October 2013, 1st floor Forum Brixen A touring photo exhibition of the Dolomites, Natural World Heritage. A wonder of nature, that has to be protected and preserve. Supported by: 31 Paul Preuss – Visionen der Vertikale 11th – 26th October 2013, cinema Ex Astra, Romstraße Brixen Vernissage – Friday, the 11th of October 2013 at 6.30 PM in the cinema Ex Astra in Brixen/Bressanone Visions in the vertical In memoriam of the great mountaineer and visionary from Salzkammergut! The 3rd October of this year marks the 100th anniversary of his death. The famous mountaineer Paul Preuss coined the history of Alpinism. He became the mastermind of free climbing because he always pled for a pure climbing style without aids. His ideas and his philosophy are still valid also at present. Not only his achievements, but mainly his statements persist in perpetuity. Today, in times of rediscovered free climbing, the ideas of Paul Preuss are more up-to-date than ever. Supporter: 32 IMS Photo Contest 2013 Mountain.Lights&Shadows – Mountains between light and shade Preisverleihung am Samstag, 19. Oktober 2013, 20.30 Uhr The motto: “Mountain.Lights&Shadows” Where there is light, there must be shadow. Send us your picture on which the mountain is the protagonist of the interaction between light and shade. Capture a breathtaking moment with your camera: whether a special composition of light and colours or impressive mountain landscapes, rocks and peaks pervaded by shadows. Show us through your camera lens the fascination and beauty of nature in the interplay between light and shadow. The dates Submission photo: 15.04.2013 – 21.07.2013 Public voting: 01.08.2013 – 18.08.2013 Photo exhibition: 17.10.2013 – 22.10.2013 in Brixen/Bressanone. Award ceremony at IMS: 18.10.2013 at 20.00 Der KIKU Photo-Award Every year KIKU confers the KIKU Sport-Award. In 2012 a new prize was coming in, the KIKU PHOTO-Award, which will be conferred from the jury to the winners of the IMS Photo Contest. The prize amounts to 6.000,- euros. The 3 finalists will be invitated to the award ceremony during the IMS at the 19th of October 2013. There they will be informed, who has won the first prize. 1. Price: 3.000 Euro 2. Price: 2.000 Euro 3. Price: 1.000 Euro The exhibition 33 Appendix Dates and facts IMS 2012 The IMS 2012, that took place from the 20th until the 27th of October 2012, was a great success as you can see in the dates and facts below. Thanks to the guests, media representatives and protagonists it arose an exclusive atmosphere. The motto of the program was “rope teams and motivation”. The most important dates and facts about the IMS 2012: - 46 items: 10 IMS Talks, 2 speeches of the winners „Win your presentation by Gore-Tex®“, 10 IMS Congresses, 7 IMS Walks, 10 Climbing-Workshops, 6 film presentations, 1 Boulder-contest - 23 mountaineers and climbers from 6 different nations, 94 expert speakers and discussion participants from 19 nations - 7.024 visitors during Talks and Congresses (+ 11% than 2011), 920 visitors at the Boulderdays, 2.200 visitors at the exhibitions - 155 accredited journalists from 9 nations - More than 1.000 reports about the IMS in print-, online- and broadcast media - 4 photo exhibitions: “The Mountaineers” by Manuel Ferrigato, „Mountain.Traces. – The best of the National Geographic Photo Contest 2012 by IMS and KIKU“, exhibition design competition Edelrauthütte, Schwarzensteinhütte and Weißkugelhütte, „Valsesia“ Almgesichter by Lorenzo di Nozzi - 1 Photo Contest “National Geographic Photo Contest 2012 by IMS and KIKU – Mountain.Traces.” With 3.036 participating photographers from 97 countries. The title sponsor KIKU The IMS, which since years takes over the role as initiator within the world of mountains, receives 2013 a title sponsoring. The premium apple brand KIKU has secured the right to the use of the name IMS for the next three years. Thus the mountain festival will in future perform as the Kiku. International Mountain Summit. The acceptance of the IMS title patronage is a logic consequence of the extension of our commitment in the area of sports business. As of late, we are also sponsor of the exceptional climber Adam Ondra and the threefold iceclimbing champion Angelika Rainer. “Thus”, said the directors Thomas and Jürgen Braun full of joy referring to the title sponsoring "it is an honour for us to be able to be so strongly present at one of the most important mountain events and to take part in the development of the IMS." KIKU is since the launching of the IMS by the founders Markus Gaiser and Alex Ploner a sponsor of the event. "Together with KIKU we opened up new marketing possibilities in the world of mountaineering", says IMS president and marketing expert Markus Gaiser. "After the University of Innsbruck has attested us in a study a media value of almost 5 million Euro only for the IMS 2011, the brand KIKU will in future be able to increase its high profile thanks to the IMS." 34 Media and brand value of the IMS In a study at the Department of Strategic Management, Marketing and Tourism of the Leopold University Innsbruck (president Univ.Prof. Dr. Hans Mühlbacher) carried out by Univ. Ass. Dr. Oliver Koll and Dr. Sylvia von Wallpach, the media and brand value of the International Mountain Summit was analysed. The students Anna Gyoval, Johanna Ebenhöh, Katrin Lindenthaler, Ingvild Carstens and Laura Enzinger analysed 991 press articles in print and online media. The media analysis revealed that the International Mountain Summit is considered to be a central event on the topic of Mountains by journalists worldwide. Other stakeholders such as top mountaineers or alpine organisations made the same statement. The media value of the third edition of 2011 is of 4,8 million EUR, a high value for a mountain festival. These results are supported by international studies, which attribute a high effectiveness to the sponsoring of this event since it is organized in a professional way and is also merchandised well. Some sponsors of the IMS, amongst others also the region South Tyrol with its umbrella brand name and the city of Brixen, could gain a direct monetary value, which exceeds their contribution as sponsors. The centre of attention according to the study is the passion for mountains, which is shared by all participants. This passion is the quintessence of the complete event and is carried on throughout the whole event, in the common walks and the so-called „Abklettern“ (warming down), where the IMS visitors meet and talk. The research on the brand value of the IMS revealed that one strong point of the mountain festival is the equal treatment of all partners (all are on the same level during the whole IMS). Furthermore, it was also stated, that another strength of the event lies in the variety of parties taking part in the event. This aspect is particularly visible referring to the visitors. The common passion for mountains is seen as the third quality criteria of the brand IMS. The IMS founders, Markus Gaiser and Alex Ploner are happy about the results of the university study: the positive feedback we received until now already gave us a small idea of this result. But now it has been proofed in this study that the hard work and the investments of the last five years were really worth their price. In times where it became very difficult to find sponsors, someone needs convincing and comprehensible arguments in order to convince enterprises and organisations of a project. With the results of this study, we hope to be able to start with new energy into new negotiations and bids for the coming years. We do not only want to keep up the quality, but we want to improve it and we want to further develop the IMS. This is possible only in a strong rope team together with alpine organizations, politics, enterprises and our IMS partners and collaborators.“ 35 Program overview IMS 2013 Tuesday 15.10.2013 Thursday 17.10.2013 Friday 18.10.2013 8.00 AM 9.00 AM Saturday 19.10.2013 Sunday 20.10.2013 8 AM – 4 PM IMS Walk 1) Hansjörg Auer and Catherine Destivelle 9 AM - 4PM Climb&Talk by GORE-TEX® 9 AM – 1 PM IMS Congress/Workshop MTB - Mountainbike 8 AM – 4 PM IMS Walk 2) Reinhold Messner 3) Stefan Glowacz and David Lama 8.30 AM – 4 PM 4) IMS Walk-Day by BMW with Andy Holzer and Silvio Mondinelli 3 – 6 PM IMS Congress: BMW - What moves us? 3.00 PM 4.00 PM 5 - 6 PM IMS Impulse* Arne Dietrich 6.30 – 7.30 PM IMS Talk Your mountain story By GORE-TEX® 5.00 PM 6.30 - 7.30 PM Vernissage AdlerArt Brixen DolomiLightning 5 – 5.30 PM Book Launch* “Walter Bonatti” IMS OPENING 8 – 10 PM IMS Discussion Mountain.Stories Price Award Ceremony Photo Contest 8 - 10 PM IMS Film* Five days in September Benedikt Böhm Talk with Reinhold Messner and Klaus Zumwinkel Abklettern Abklettern Abklettern *The events are not simultaneously translated in English 4.30 - 5 PM Presentation* 150 years CAI 5 – 6.30 PM IMS Film* “Paul Preuss” 5 – 6 PM IMS Impulse* Ewa Wisnierska 4 – 6 PM IMS Congress Future of the events 5 – 6 PM IMS Impulse* Marcus Hellwig 8 – 9.30 PM IMS Talk Hansjörg Auer 8 – 10 PM IMS Discussion Get ready to risk! Abklettern Abklettern 6 – 7.30 PM IMS Talk Catherine Destivelle 7.30 PM - 00.00 AM IMS Bouldering BoulderNight Vertikale 2013 7.00 PM 10 PM 9 AM – 6 PM IMS Congress Telemedicine 2 - 4 PM Award* Pioneers of the Alps 2.00 PM 8.00 PM Tuesday 22.10.2013 1.30 – 5 PM IMS Congress Dolomiti World Heritage 1.00 PM 6.00 PM Monday 21.10.2013 7.30 – 9.30 PM IMS Discussion Mountain Xtreme by GORE-TEX® 8 - 10 PM IMS Talk Reinhold Messner ------------------------------------ Abklettern