your Contact at HRs HRs – Hotel Reservation service Blaubach 32

Your Contact at HRS
HRS – Hotel Reservation Service
Blaubach 32
50676 Cologne / Germany
Tel.: + 49 221 2077 900
Fax: + 49 221 2077 719
[email protected]
www.HRS.com
© HRS – Hotel Reservation Service Robert Ragge GmbH
As of Januar 2011
Advertising media 2011
Online advertising options
for hotels
1
2
Contents
HRS The company
About HRS
Facts and figures
Target group
Page 6
Page 7
Page
8
HRS Advertising media
Homepage
Page 12
Hotel brand shop
Page 14
Newsletters
Page 22
Interstitial banners Page 30
Theme hotels
Page 36
Prices and contact details
Contact
Overview of prices General terms & conditions Seite 43
Seite
44
Seite 46
3
The
company
4
about HRS
HRS – HOTEL RESERVATION SERVICE operates a worldwide electronic hotel reservation system for
private and business travelers and is based on a database of more than 250,000 hotels. The system
enables users to make direct bookings free of charge at up-to-date prices and with immediate
confirmation.
With 90 million visits per year and 55 million unique users, HRS is the hotel industry’s most powerful
sales channel for optimal marketing of available hotel rooms. More than 2 million hotel evaluations
by customers for customers provide an ideal decision-making aide when booking hotels. More than
20,000 companies regularly book accommodation for their business trips, conferences and group travel
through HRS. The list of corporate customers using HRS includes global players including IKEA, Metro
AG, EADS, Deutsche Telekom, Lenovo and BBC as well as many small and medium-sized companies.
The HRS booking system is integrated into more than 6,000 webpages, including airlines such as
Lufthansa, Air Berlin, Germanwings, LOT Polish Airlines and Austrian Airlines, as well as the sites of
cities and regions like Muenchen.com.
In addition to its headquarters in Cologne, HRS has offices in Paris, London, Shanghai, Warsaw, Rome,
Istanbul and Moscow. HRS also owns Tiscover GmbH, the leading hotel portal for the regions of the
Alps.
6
Facts and figures
• Website: 55 m unique users with about 90 m visits per year
• Homepage: 7 m page impressions per month
• Theme hotel category: 400,000 page impressions per month
• Interstitial banners: 3 m page impressions per month
• Customer newsletter: 2 m subscribers, twice a month
• Corporate newsletter: 30,000 subscribers, monthly
General information about HRS:
• 2 m guest reviews
• More than 20,000 companies are corporate customers
• 6,000 partners regularly use HRS
• 250,000 hotels in all categories in more than 180 countries
• Bookable in 32 languages
Facts and figures
7
Target group
Reason for traveling:
Private
Business
41%
59%
59 %
41 %
11%
Employed:
Yes
No
Level of education:
University
‘A’ level’s
‘O’ level’s
Other
8
89 %
11 %
89%
5%
49 %
20 %
26 %
5%
26%
49%
20%
38%
Sex:
Male
Female
62 %
38 %
Age:
60 years and older
50 – 59 years old
40 – 49 years old
30 – 39 years old
20 – 29 years old
14 %
26 %
34 %
20 %
6%
Net household income:
Up to € 1,000
€ 1,001 up to € 2,000
€ 2,001 up to € 3,000
€ 3,001 up to € 4,000
More than € 4,001
No statement
2%
11 %
19 %
17 %
20 %
31 %
62%
6%
20%
14%
26%
34%
2%
31%
11%
17%
20%
19%
Source: HRS market research
Target Group
9
Advertising
media
10
Homepage “L teaser”
No. 2
No. 1
12
for hotel chains
Homepage “L teaser”
The most prominent and farthest-reaching advertising format on the HRS Website is flexible and efficient
for you to use. The traffic can be steered in a variable manner. Every time the HRS homepage is called up,
a different and rotating L teaser motif appears depending on the percentage distribution of the traffic.
The format provides both small, medium-sized and large hotel chains with the ideal tool for advertising
special offers and current price reductions in a far-reaching manner even with a limited budget.
Advertising services:
No. 1: L teaser
• Graphic with headline (max. 55 characters)
and link text (max. 40 characters)
• Key visual with logo in 228x232-pixel format
• 3 hotel offers
No. 2: Landing page
• Landing page with header graphic in
988×100-pixel format
• Text on the landing page: max. 500 characters
• Up to 18 hotel offers including a picture,
details of the offers and a link
Graphic formats:
jpg or gif. File size: max. 20 KB per graphic
Period: min. 1 week
Prices for German-language versions:
• 50% of traffic; approx. 750,000 PIs/
week: € 15,000 (CPM: € 20)
• 30% of traffic; approx. 450,000 PIs/
week: € 9,000 (CPM: € 20)
• 20% of traffic; approx. 300,000 PIs/
week: € 6,000 (CPM: € 20)
Other Languages and prices:
• English: € 5,000 per week
• French: € 4,000 per week
• Polish, Italian, Spanish, Russian,
Turkish: € 3,500 per week
Homepage
13
Hotel brand shop
14
for hotel chains
Hotel brand shop
The hotel brand shop gives hotel chains the opportunity to present their hotel brand and hotels on
HRS for an entire year. The hotel brand shop will be regularly advertised on the HRS homepage and in
the consumer newsletter, so individual shops can expect to receive high traffic volumes to their ‘shop’.
Advertising service:
There are three levels of hotel brand shops to choose from:
• Gold: Numerous content categories, additional promotional page and logo on the hotel brand’s
introduction page
• Silver: Logo on the hotel brand’s introduction page, description of the hotel brand and up to
nine offer boxes
• Bronze: Logo and description of the hotel brand; this level is free of charge
Languages:
All versions are published in the following languages:
English, German, Spanish, French, Italian, Polish, Russian, Turkish and Chinese
Hotel brand shop
15
Gold version of the hotel brand shop
No. 8
No. 7
No. 1
No. 6
No. 2
No. 3
No. 4
No. 5
16
for hotel chains
Gold version of the hotel brand shop
The gold version of the hotel brand shop provides a variety of different ways of presenting a hotel
brand. All areas and banners appear in the chain’s own corporate design.
Advertising service:
• No. 1: Header graphic; format: 988 × 100 pixels
Adaptable to represent the hotel brand’s
corporate design
• No. 2: Large promo teaser with link to
landing page (no. 8); format: 636 × 267 pixels
• No. 3: Up to three top hotel offers with large
hotel photos and details of special offers
• No. 4: Banner; format : 632 × 94 pixels
• No. 5: Up to three freely-selectable offer
categories. For example, newly-opened hotels,
hotels with the best rating, and business hotels
• No. 6: Info boxes providing information about
the services, products and philosophy of the hotel chain
• No. 7: Landing page header graphic;
format: 9
88 × 100 pixels
• No. 8: Up to 18 hotel offers on the landing page,
including hotel photos, prices, promotion
details and board type
• Logo on the introduction page of the area
Graphic formats:
JPG and GIF; size: max. 20 KB per graphic
Languages: German, English, Spanish, French,
Italian, Polish, Russian, Turkish and Chinese
Period: 1 year
Price: € 12,000 per year incl. 2 updates
Hotel brand shop
17
Silver version of the hotel brand shop
18
for hotel chains
Silver version of the hotel brand shop
The silver version of the hotel brand shop provides lots of opportunities to advertise
specific hotel offers. You can include up to nine hotels and details of their current offers.
Prices and images are retrieved automatically from the HRS system.
Advertising service:
• Logo: max. width: 126 pixels, JPG or GIF format
• Text: max. 500 characters
• Up to 9 hotel offers as well as photos, details of the offers and a link from
the HRS system
Graphic formats: JPG and GIF; size: max. 20 KB per graphic
Languages: German, English, Spanish, French, Italian, Polish, Russian, Turkish and Chinese
Period: 1 year
Price: € 9,000 per year incl. 2 updates
Hotel brand shop
19
Bronze version of the hotel brand shop
20
for hotel chains
Bronze version of the hotel brand shop
The bronze version of the hotel brand shop can be used to introduce HRS customers to
your hotel chain with a logo and text. The service is free of charge. We will gladly update
your logo and the description where necessary.
Advertising service:
• Logo: max. width: 126 pixels
• Text: max. 500 characters
Graphic formats: JPG and GIF; size: max. 20 KB per graphic
Languages: German, English, Spanish, French, Italian, Polish, Russian, Turkish and Chinese
Period: Permanent
Price: Free of charge
Updates: Free of charge, once a year
Hotel brand shop
21
Customer newsletter competition
No. 3
No. 2
No. 1
22
for individual hotels
and hotel chains
Customer newsletter competition
Competitions are one of the most attractive elements of the newsletter, regularly attracting the highest
click-through rates. In addition to the newsletter, each competition is also advertised on the homepage
for a week, thereby gaining maximum exposure. Competitions can be booked by both hotel chains and
individual hotels.
Advertising service:
• No. 1: Newsletter banner; format: 580 × 100 pixels
• No. 2: Editorial homepage teaser; format: 204 × 96 pixels
• No. 3: Competition page with up to 700 characters of text and two images;
format: 436 × 212 pixels and 134 × 134 pixels
Graphic formats: JPG and GIF; size: max. 20 KB per graphic
Languages and prices: • German: € 3,000 + 5 vouchers for 2 nights in DBL room incl. breakfast (valid 1 year)
• English: € 600 + 5 vouchers for 2 nights in DBL room incl. breakfast (valid 1 year)
• French: € 600 + 5 vouchers for 2 nights in DBL room incl. breakfast (valid 1 year)
• Polish: € 600 + 5 vouchers for 2 nights in DBL room incl. breakfast (valid 1 year)
Other languages on request
Newsletters
23
Customer newsletter
Advertising banners and landing page
No. 2
No. 1
24
for hotel chains
Customer newsletter
Advertising banners and landing page
We offer hotel chains a special format on the consumer newsletter (2 m subscribers).
A banner and the associated landing page enable hotel chains to advertise up to 18 hotels.
All prices, images and offer details are automatically drawn from the HRS system on a daily basis.
Advertising service:
No. 1: Newsletter banner
• format: 580 × 100 pixels
No. 2: Landing page
• Landing page with up to 500 characters of
text and key visual; format: 988 × 100 pixels
• Up to 18 hotel offers as well as photos, offer
details and a link from the HRS system
Languages and prices: • German: € 6,500
• English: € 1,500
• French: € 1,500
• Polish: € 1,500
• Italian: € 1,500
• Chinese: € 1,500
Other languages on request
Graphic formats:
JPG and GIF; size: max. 20 KB per graphic
Newsletters
25
Corporate newsletter
No. 3
No. 2
No. 1
26
for individual hotels
and hotel chains
Corporate newsletter
The corporate newsletter is sent out to 30,000 corporate customers on a monthly basis. This advertising
format is a very direct way of targeting business travelers. We offer the editorial format for individual
hotels and the banner format with landing page for hotel chains.
Advertising service:
No. 1: editorials for individual hotels
• Image; format 184 × 132 pixels
• Offer details and link retrieved from the HRS system on a daily basis
No. 2 and 3: banners for hotel chains
• Banner; format: 580 × 100 pixels
• Landing page with up to 500 characters of text and key visual; format: 988 × 100 pixels
• Up to 18 hotel offers as well as photos, offer details and a link from the HRS system
Graphic formats: JPG and GIF; size: max. 20 KB per graphic
Language and prices:
• German: banner: € 2,000 per issue editorial: € 1,000 per issue
• English: banner: € 700 per issue
editorial: € 400 per issue
• French: banner: € 700 per issue
editorial: € 400 per issue
Other languages on request
Newsletters
27
Stand-alone Newsletter
No. 2
No. 1
28
for hotel chains
Stand-alone Newsletter
A stand-alone newsletter can be used to present your hotel chain exclusively to 2 million
HRS customers. You determine the content of the newsletter. We offer a wealth of design
alternatives so that you can present your hotel chain as attractively as possible.
Advertising service:
• The design of an entire HRS newsletter
• Landing pages (no. 2) with HRS hotel offers
Graphic formats: JPG and GIF; size: max. 20 KB per graphic
Prices for German-language versions:
• 1,4 million subscribers: € 60,000 (CPM € 43)
• 600.000 subscribers: € 30,000 (CPM € 43)
• 240.000 subscribers: € 12,000 (CPM € 43)
Other Languages and prices:
• English: € 10,000
• French: € 8,000
• Polish: € 8,000
Newsletters
29
Interstitial banners in the
HRS hotel booking function
30
for individual hotels
Interstitial banners
in the HRS hotel booking function
Interstitial banners in the booking function are a very direct way of targeting your advertising
message, since they enable you to reach precisely those customers who are interested in your
destination. The banner appears while the hotel search results list is being generated. If a customer
clicks on the banner, your hotel is shown at the top of the search results list.
Advertising service:
• Text: max. 4 bullet points with up to 30 characters each
• 2 images; format: 140 × 140 pixels
• Your hotel is highlighted in the search results list if the customer clicks on your advert
• Up to nine advertising banners per destination and month. With some destinations, an
HRS information banner also appears. Up to 14 advertising banners are permitted for Berlin
Languages: English, German
Period: 1 month
Prices per banner/month:
The prices for the interstitial banner vary between € 150 – € 1,000 per month.
All prices are based on the average search volume of your hotel location on HRS.com. We are happy
to send you a quote for an interstitial banner. Please request your quote from: [email protected]
Interstitial banners
31
Interstitial banners for hotel chains
in the HRS hotel booking function
32
for hotel chains
Interstitial banners for hotel chains
in the HRS hotel booking function
This type of interstitial banner is suitable for hotel chains with several establishments at the same
destination. In this way, all the hotels can be advertised in a targeted manner with a single banner
advert. If a customer clicks on the hotel chain banner, all available hotels are shown at the top of
the search results list.
Advertising service:
• Text: max. 4 bullet points with up to 30 characters each
• 2 images; format: 140 × 140 pixels
• Your hotel is highlighted in the search results list if the customer clicks on your advert
Languages: English, German
Period: 1 month
Prices per month and number of hotels in the city:
• 2 hotels: € 1,500
• 3 – 5 hotels: € 2,000
• 6 – 10 hotels: € 2,500
• 11 – 15 hotels: € 3,000
• 16 or more hotels: € 3,500
Interstitial banners
33
Interstitial banners in the
HRS conference enquiry function
34
for individual hotels
Interstitial banners in the
HRS conference enquiry function
By placing an interstitial banner in the HRS conference enquiry function, you can reach customers
who are interested in booking meeting, conference or convention facilities at your destination.
Advertising service:
• Text: max. 4 bullet points with up to 30 characters each
• 2 images; format: 140 × 140 pixels
• Your hotel is highlighted in the search results list if the customer clicks on your advert
Languages: English, German
Period: 1 month
Prices per banner / month by city size:
• Fewer than 50,000 inhabitants: € 150 • 50,000 – 250,000 inhabitants: € 200 • 250,000 – 500,000 inhabitants: € 250 • More than 500,000 inhabitants: € 300 • Regions: € 200
Interstitial banners
35
Advertising in the theme hotel area
36
Advertising in the theme hotel area
Leisure travelers rarely look for a hotel at a specific destination. They generally
select the hotels based on the facilities and amenities the hotels offer. For
example, a leisure travelers tends to look for a beach, spa or golf break in a
number of different locations. HRS specially developed its theme hotel area to
meet this demand from leisure travelers. Hotels can be classified under several
theme-based categories free of charge.
HRS theme hotel section:
e.g. beach, château & castle, design, golf, luxury, resort, ski (seasonal), spa hotels..
Classification is free! To be classified, send an e-mail quoting your hotel number
and the desired category to [email protected].
Once you have been classified you can book fixed advertisements for one month.
Theme hotels
37
Theme hotel advertising placement
No. 1
No. 2
38
for individual hotels
Theme hotel advertising placement
Take advantage of the opportunity to place your advertising in a theme hotel category that best suits
you and present your hotel to leisure travelers seeking hotels in this category.
Advertising service:
No. 1: vertical teaser
• Image; format: 184 × 138 pixels
• Hotel information, photos, prices
straight from the HRS system,
direct booking possible
No. 2: horizontal teaser
• Image; format: 50 × 50 pixels
• Hotel information, photos, prices
straight from the HRS system,
direct booking possible
Prices: • German: Vertical teaser: € 500 per month
Horizontal teaser: € 350
• English, French, Polish, Italian, Spanish, Turkish,
Russian: Vertical teaser: € 250 per month
Horizontal teaser: € 150 per month
Other languages on request
Conditions:
Classification for one theme. You can make up to
6 bookings a year (consecutive months cannot be
booked), max. one placement per hotel chain and
theme or random placement for several hotels in
the same chain.
Theme hotels
39
Theme hotels – banner with landing page
40
for hotel chains
Theme hotels – banner with landing page
Book now a banner in our theme hotel area and place your hotel chain in in the relevant topic.
On the landing page you can place your hotel chain with up to 12 offers.
Advertising service:
• Bild; format: 640 × 120 Pixel
• Landing page with up to 500 characters of text and key visual; format: 988 × 100 pixels
• Up to 12 hotel offers as well as photos, offer details and a link from the HRS system
Graphic formats: JPG and GIF; size: max. 20 KB per graphic
Language: German
Period: 1 month
Price: € 2,500
Theme hotels
41
Prices
and contact
42
contact
To order interstitial banners, please use the forms available on our website. Order forms
can be downloaded by clicking on “Advertising on HRS”. Please complete the form and
send it to HRS by fax.
We will gladly send you forms for ordering other formats. Write to [email protected].
We would also be glad to arrange a consultancy meeting at which we can advise you on
your choice of advertising placement and support you in planning your annual marketing
activities.
Katharina Ehlbeck
Advertising Sales Manager
Tel.: +49 221 2077 5082
Katrin Hock
Senior Advertising Sales Manager
Tel.: +49 221 2077 5834
Fax: +49 221 2077 719
E-Mail: [email protected]
Booking and contact details
43
Overview of prices
Advertising format
Language DE
Language EN
Language FR
Further Languages
Validity period
Homepage
Homepage L teaser
50% of traffic; approx. 750,000 PIs
€ 15,000
per week
30% of traffic; approx. 450,000 PIs
€ 9,000
per week
20% of traffic; approx. 300,000 PIs
€ 6,000
per week
€ 5,000
€ 4,000
€ 3,500
per week
The languages German, English, Spanish, French,
Italian, Polish, Russian, Turkish and Chinese are
included in the prices of brand shop gold and silver.
per annum
Brand shop
Brand shop – gold
€ 12,000
Brand shop – silver
€ 9,000
Brand shop – update
€ 2,000
per annum
Newsletter
B2C newsletter – competition
€ 3,000
€ 600
€ 600
€ 600
per issue
+ 5 vouchers
+ 5 vouchers
+ 5 vouchers
+ 5 vouchers
1 week homepage
B2C newsletter – banner with landing page
€ 6,500
€ 1,500
€ 1,500
€ 1,500
B2B newsletter – banner with landing page
€ 2,000
€ 700
€ 400
B2B newsletter – editorial
per issue
per issue
€ 1,000
€ 700
€ 400
depending on
the number
of recipients
€ 10,000
€ 8,000
€ 8,000
per week
Vertical teaser
€ 500
€ 250
€ 250
€ 250
per month
Horizontal teaser
€ 350
€ 150
€ 150
€ 150
per month
Stand-alone Newsletter
per issue
Theme hotel placement
Banner with landing page
44
€ 2,500
per month
Overview of prices
Interstitial banners
Language
DE and EN
Validity
period
Interstitial banner hotel booking
The prices for the interstitial banner
vary between € 150 – € 1,000 per
month. All prices are based on the
average search volume of your hotel
location on HRS.com. We are happy
to send you a quote for an interstitial
banner. Please request your quote
from: [email protected]
Interstitial banners
Language
DE and EN
Validity
period
Interstitial banner conferences
€ 150 –
€ 1,000
per month
Fewer than 50,000 inhabitants
€ 150
per month
50,000 to 250,000 inhabitants
€ 200
per month
250,000 to 500,000 inhabitants
€ 250
per month
More than 500,000 inhabitants
€ 300
per month
Regions
€ 200
per month
Interstitial banner hotel chains
For 2 hotels
€ 1,500
per month
3 – 5 hotels
€ 2,000
per month
6 – 10 hotels
€ 2,500
per month
11 – 15 hotels
€ 3,000
per month
16 or more hotels
€ 3,500
per month
Overview of prices
45
General terms & conditions
HRS advertising media Prices valid from 01.01.2011
1. Responsibilities and the contractual parties
Hotel Reservation Service Robert Ragge GmbH, hereinafter
referred to as “HRS”, makes a number of different online advertising formats available on its website subject to availability.
Advertising customers may book advertising options subject
to availability and at the conditions laid down in the present
General Terms & Conditions.
2. Conclusion of an agreement
All offers from HRS are non-binding. Contractual relations are
established when HRS confirms the customer’s order in writing.
Orders issued verbally, over the telephone or electronically
will be considered agreed in HRS’s written confirmation unless
withdrawn by the advertising customer either immediately or
within a space of three working days. All orders are governed
by these General Terms & Conditions to the exclusion of all
others. The advertising customer’s General Terms & Conditions
are explicitly deemed not applicable and may not be taken into
account. Nor may they be taken into account tacitly.
3. Withdrawal
An advertising contract comes into effect the moment the order
is confirmed as per Section 2 of these General Terms & Conditions. Withdrawal or retraction by the advertising partner is
not permissible. The advertising partner is therefore obliged to
approve and pay for the booked advertising option.
46
4. Price changes
HRS reserves the right to change the price list at any time.
Agreed and confirmed advertising orders will be fulfilled at
the agreed price. Later price changes will only be valid if they
are announced by HRS at least one month before coming into
effect. In the event that prices are increased at a later date, the
advertising customer will have the right to cancel previously
issued orders that are due to be fulfilled in the future. Such
cancellation must be made in writing within 10 working days of
receiving notification of the price increase. In the event of such
cancellation, all previously issued advertising orders will cease
to be valid on the date at which the announced price increase
comes into effect. HRS may avoid cancellation by simply writing
to the advertising customer stating that the price increase will
not apply to the previously issued advertising orders. In this
case, the agreed prices will stand.
5. Responsibility
The advertising customer will bear sole responsibility for the
content and form of the advertising. HRS shall have the right to
reject any advertising whose content is illegal or constitutes a
breach of official regulations or common decency. Orders from
advertising agencies or mediators will be accepted only for
specifically named customers and if the relevant product group
is stated. This same applies to orders issued directly by advertising customers. No mediation commission is paid. Advertising
customers guarantee that the supplied advertising materials are
neither illegal nor breach the rights of Third Parties. Furthermore, upon request, the advertising partner will immediately
indemnify HRS against all Third-Party claims and any costs
associated therewith, including the cost of legal proceedings.
6. Conditions of payment
The price stated in the order confirmation shall apply. All prices
are subject to value-added tax at the legally applicable rate.
All invoiced sums must be paid in full no later than 14 days
after receiving the invoice. In the event of late payment, a flat
administrative fee of € 20 will be charged for each reminder.
This will not affect HRS’s right to press further claims against
the advertising customer, especially late-payment interest at
the legally-applicable rate, at present 8% over the basic rate of
interest.
7. HRS’s obligations and liabilities
HRS will be obliged to integrate the advertising materials supplied by the advertising customer on the booked webpages as
per the order confirmation. HRS will be deemed to have fulfilled
its contractual obligations if it has taken the same steps to
display the advertising materials as it takes to display its own
content. Fulfillment of the contractual obligations will not depend in particular on whether or not the advertising materials
are actually visible online (for instance in the case of technical
faults, breakdowns, server problems or maintenance work). HRS
will not be obliged to guarantee that the advertising materials
are available or visible for a particular period or in a particular
way. If the layout of its webpages changes, HRS will have the
right to alter in an acceptable manner the way that the advertising is displayed. If these changes are unacceptable for the
advertising customer, the contractual parties will be obliged to
find a mutually acceptable solution. If they cannot, both parties
will have the right to terminate the relevant advertising contract by way of exceptional termination.
HRS will be liable only for wrongful or gross breaches of its
contractual obligations and irrespective of the extent of its fault
in the case of breaches of obligations essential to the fulfillment
of the contract (its cardinal duties). In each instance, its liability
will be limited to the level of foreseeable damage and may
not exceed the total remuneration paid for fulfillment of the
relevant order. In the event of non-fulfillment, interruption or
premature removal of the advertising due to official or judicial
orders or force majeure, HRS will be released from its contractual obligations but maintain the right to demand the agreed
remuneration.
8. Validity
The validity period depends on the type of advertising measures as specified in the relevant applicable price list. The validity
period stated in the relevant order confirmation shall apply. The
relevant order will end at the end of the individually agreed
validity period without the need for separate termination.
This will not affect the right to termination for pressing reasons.
9. Closing regulations
In order to be valid, all changes and additions to an order must
be issued in writing. Should one of more of the clauses herein
be or become invalid, this will not affect the validity of the
other clauses. Should such a case arise, the contractual parties
agree to replace the invalid clauses by valid ones that meet
the aim and purpose of the original clauses. Provided that the
advertising customer is a businessman, the exclusive court
of jurisdiction for any disputes arising from or relating to the
relevant order will be that in Cologne.
General terms & conditions
47