Real Living Home Team

Real Living Home Team
MountVernonHomes.com
1485 Yauger Road; Mt. Vernon, OH 43050
OUR STORY
Real Living Home Team was founded in the fall of 2006 as a franchise to Real Living Nationwide. Since day one, we have
strived to be a full-service real estate company serving the needs of clients in Knox County and the surrounding area.
Our Mission Statement
To provide honest and extraordinary service to our clients,
create and maintain an exciting, fun and productive workplace for our agents and support staff,
and to be a good corporate citizen of the community.
At Real Living Home Team, we recruit, train and coach only high-quality people to always be at the forefront of customer
service, marketing and technology. We also have an excellent support staff and systems to assist our agents and to help
keep communications and feedback flowing to and from our clients, agents, other REALTORS, and the community as a
whole. When you hire one member of the team, you get the support of the whole team. We also “give back” to the
community that supports us, in a variety of ways.
Different from some area real estate offices, Real Living Home Team believes it is important to expose its listings to as
many REALTORS as possible. To accomplish this, we are members of not only the Knox County MLS, but also the
Columbus & Cleveland MLS. We are also proud to be part of the Real Living Network of offices, covering the State of
Ohio, giving us the ultimate in state-wide coverage for our listings. We are also in 50 states, coast-to-coast and growing.
This gives you, the seller, the best opportunity to sell your home, by reaching more agents, who will in turn, let their
buyers know about your home…”casting the net out far and wide,” as possible, to better serve our clients. This is
important because in today’s market, you never know where your buyer might come from.
Another major part of our marketing is internet marketing, quality photography and virtual tours. Our listings can be
found on 100+ internet portals world-wide…again, casting out that net as far and wide as possible.
We are located at 1485 Yauger Road (behind the hospital), in a magnificent brick farmhouse that was built in 1829. It is
one of the oldest standing structures in the county.
REAL LIVING’S GROWTH NATIONWIDE…
Real Living is a vibrant, exciting network of real estate professionals that is rapidly growing nationwide. It was formed in
2002 as a result of the merger with HER, a major force in the Columbus market and other firms. Since then, Real Living
Merged with the nationwide mega-franchises, GMAC Real Estate and Prudential Real Estate, for even more coverage.
And most recently, the Real Living Network has been acquired by Warren Buffet’s Berkshire Hathaway Real Estate
Services, giving you an idea of what Warren Buffet thinks of the future of Real Estate and of Real Living as a company.
Being part of the Berkshire Hathaway Network, we now have a HUGE amount of backing to grow our company even
more. Watch for great things ahead!
Again, we are a LOCALLY-OWNED franchise under the umbrella of Real Living and Berkshire Hathaway. We are dedicated
to having our agents be the best-trained Realtors in our market as well as dedicated to being good corporate citizens of
Knox and surrounding counties. Our website now features 1000’s of homes throughout Ohio.
740.500.0404 | 614.517.2949
www.JeffKusner.com
Real Living Home Team
1485 Yauger Road
Mount Vernon, OH 43050
THANK YOU!
We must be doing something right!
Knox County Home Sales
Of ten offices serving Knox County our $ market share of listings over
$100,000 sold in the Knox County MLS has steadily grown!
Knox County MLS Listings
Over $100,000 Sold
25%
22%
20%
17%
15%
10%
22%
9%
10%
2010
2011
RLHT
5%
0%
2012
2013
2014
Buyers and sellers are responding to our broad reaching
Marketing program and customer service. Our Red Signs are
Popping up all over! And if first half listings and solds
Are any indication… 2015 will be even better!
Knox Count MLS Stats of homes sold in Knox County
Want to sell your home?…dare to compare…
Real Living Rocks!!!
We invite…no, we ENCOURAGE YOU to compare our photography and overall web
presentation to our competition. Please go to the number one internet site for real estate, www.Realtor.com.
Pretend you’re a buyer looking at listings (use zip code 43050 for a good
collection of comparisons.)
Look for:
1.
QUALITY OF PICTURES
We take great pride in the quality of our
photography…COMPARE
2.
NUMBER OF PICTURES
Most of our listings have up to 25 pictures…COMPARE
3.
VIRTUAL TOURS
Most of our listings have virtual tours. Also, look at the virtual tours. Ours are REAL virtual tours,
not just a normal picture slide show with pictures moving back & forth…COMPARE
4.
MORE IN-DEPTH DESCRIPTIONS
Our listings have longer descriptions, headlines and more information…and the
addresses…COMPARE
5.
ADDRESSES
ALL of our ads have the addresses. We’ve got nothing to hide. Some of our competitors don’t put
addresses in their ads…or prices (they want you to call them so they can capture your name).
6.
COMBINED MLS & WEBSITE PRESENCE
We believe our listings are listed on more MLS’s and more internet websites than most our
competitors. Nobody’s proven us wrong yet. …COMPARE
7.
QR Codes.
We were the first to use QR Codes in the area. We put them on all our printed materials to help our
sellers and to help spread information to buyers …COMPARE
Real Living Home Team
1485 Yauger Road, Mount Vernon
www.JeffKusner.com
Our Marketing
Our INTERNET REACH stacks up with that of ANY Real Estate Office in the state of Ohio.
We believe MORE IS BETTER…We are always striving
to “spread the net out further”.
www.MountVernonHomes.com.
Besides being in the Homes Magazine
Our Listings are put on the following sites
(Partial List & it’s Growing…)
MountVernonHomes.com
Realtor.com (Enhanced Package)
RealLiving.com
RealLivingHomeTeam.com
All Real Living Offices in Ohio & U.S.
Homes.com
AppleValleyOHHomes.com
KnoxCountyOHHomes.com
MountVernonOHHomes.com
AppleValleyLakefronts.com
AppleValleyLots.com
HotPads.com
Oodle.com
FrontDoor.com
Zillow.com
Trulia.com
WonderfulColumbus.com
LiveDeal
CLRSearch.com
CraigsList.com
BackPage.com
Homescape.com
Datsphere
Trovit
Vast
Propbot
ActiveRain.com
AOL.com
Yahoo.com
Compuserve.com
HomeStore.com
HomesPoint2.com
Columbus MLS
Knox MLS
Mansfield MLS *
MonsterMoving.com
MSN.com
Prudential Properties.com
FaceBook
YouTube*
VisualTour*
point2homes.com
Facebook.com
AND DOZENS AND DOZENS MORE!!!
Buyers are searching everywhere. We can’t
afford to miss YOUR buyer!
If you have a farm or at least acreage with
your home, we have another large list of sites
we put those properties on, also.
Plus dozens and dozens of Central Ohio Realtor Websites from IDX from being on Columbus MLS,
as well as on websites of all the Real Living Offices Statewide and across the country.
Virtual Tours of homes are put on:
YouTube, FaceBook, Realtor.com;
MountVernonHomes.com; RealLiving.com;
RealLivingHomeTeam.com; Google Base;
FrontDoor.com; HomePages.com; Homeseekers.com;
Prudential Properties; VOW; Yahoo; Vast.com; Trulia;
Zillow.com; Columbus MLS and about a dozen more.
SOME OF OUR
COMPETITION ONLY
LIST IN THE KNOX MLS
THE KNOX MULTIPLE LISTING SERVICE ONLY
REACHES APPROXIMATELY 100 REALTORS
Some of the big name Realtors in Knox County
choose to ONLY participate in the Knox MLS.
In 2014 21% of Knox County listings were sold to buyers
represented by out-of-town Realtors.
When a local
Realtor’s marketing
isn’t enough, it’s
time to go with a
Regional Realtor
with more MLS
coverage!
That’s why I list
in MULTIPLE MLS
SYSTEMS
• KNOX
• COLUMBUS
• CLEVELAND
BY UTILIZING MULTIPLE MLS YOUR HOME LISTING
REACHES APPROXIMATELY 12,000 REALTORS
Jeff Kusner | Real Living Home Team | Mount Vernon OH
740.500.0404 | 614.517.2949 | www.JeffKusner.com
21%*
of all houses sold in the
Knox County MLS were sold
with an out-of-town Realtor
as the buyers’ agent.
That’s why we use multiple
MLS’s…to reach as many Realtors
as we can.
* Knox County MLS stats, 2014
It is critical to be in multiple MLS’s to reach
an additional 12,000+ Realtors. Why would
some of our competitors NOT want to reach
out of town realtors? Puzzling.
Real Living Home Team
1485 Yauger Road; Mt. Vernon, OH 43050
JeffKusner.com
________________________________________________________________________________
Accessibility is Critical...
...Especially in a Tough Market.
As a professional Realtor, we at Real Living take great pride in the service
we provide to our clients and being available. This is true for our entire team.
We cannot afford to be "secret agents", unavailable on weekends or evenings.
Even when we take a vacation or a day off, we’re available by phone, text and email...
or one of our teammates covers for us.
We are accessible by e-mail & cell phone nearly 24/7.
When the office is open… we’re available. When the office is closed… the phones forward to a
member of our team’s cell phone or to our broker/owner,
which gets answered at all hours of the night.
What does this mean for you? If a buyer or a buyer's agent wants to see your property
or just wants more information on a Sunday afternoon they can reach one of us, rather
than having an agent that checks messages Monday morning resulting in an opportunity lost.
If someone wants to set up a showing we have access to all the lockbox combos
and all our sellers' contact info at virtually all times.
Plus, our lockboxes are compatible to ALL realtors in Ohio, so no hassles there!
Most of our team members eat, sleep and breath real estate.
And if you're one of our clients...
that's a good thing!
Thinking of selling,
but don’t want locked into a long-term listing agreement you can’t get out of?
Introducing our
“Easy Out”
Guarantee
Regardless of the length of the listing contract, if at any time you
change your mind, for whatever reason, you can void the listing
agreement immediately, no questions asked.
(up until the property gets into a sales contract.)
It’s written right into the listing agreement.
You are the boss.
It is YOUR property, not ours.
We work for you…not the other way around.
There is, however, a reciprocal part of this guarantee. We are working with you as a team to sell your property. If we feel that we are not getting full
cooperation from you during the listing agreement in the marketing of the property, such as issues with price adjustments, condition, availability for
showings, or other issues, we may give you requests or suggestions to come to a solution. If we cannot agree on a solution to an issue, we reserve
the right to cancel the listing following twenty day notice.
The Power
of the
world
wide
web
how will I put
your property
in front of
online buyers?
Real Living Home Team
1485 Yauger Road
Mount Vernon, Ohio 43050
Cell: 614.517.2949 | 740.500.0404
Email: [email protected]
Website: Jeff.Kusner.com
buyers search
online
74%
1995
1997
1999
2001
2003
2005
2010
I have
the information
I intend to sell your home for the maximum price in the minimum amount
of time.
To a certain extent, achieving that goal is a numbers game. We need to
create a richly detailed, spectacular listing for your home, and then we
need to put it in front of as many potential buyers as we possibly can.
Did you know that, as of 2011, nine out of every ten home buyers used
the web to find their new home? In 2012, the percentage is predicted to
increase even further
The number of buyers who use the internet to find their next home is
increasing daily. The traffic to online real estate marketplaces is skyrocketing. The power of the web is growing. And I have been able to
successfully establish myself online so that I am able to tap in to this
steady stream of real estate shoppers.
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“
Over time, buyers’ use of the
Internet to search for homes has
increased, rising from 71% in
2003 to
89% in 2011. Even
more importantly, the share of
buyers who reported using the
Internet frequently to search for
a home has risen from 41% in
2003 to
”
75% in 2011.
1
Today’s reality is
that buyers
look for real
estate online.
I have
the network
The web is now by far the most important advertising medium for real
estate, and that’s becoming truer every day. Fortunately, I’ve managed
to stay ahead of this trend, and have been continuously working to increase my web presence so that I can push listings to more places very
quickly, putting properties in front of online buyers very effectively.
I subscribe to Point2 Agent, a web service that connects real estate professionals with one another and with the most important real estate advertisers on the web. This service allows me to advertise your listing on
my website, on many other local real estate websites, and on some of the
busiest real estate marketplaces on the internet.
Thanks to this listing service, and to my numerous contacts, you will see
that I belong to a powerful online network that can make a substantial
difference in the exposure your property receives.
The Point2 Agent
network includes:
thousands of real estate
websites across North
America, including dozens of
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sites on the web.
your listing can
have
its own web
address
I have
the search advantage
The software that I use will allow me to create your listing in such a way
that it is more likely to be found in online searches. This is thanks to a
few key components.
Neighborhoods – instead of creating
listings according to awkward ‘selling areas,’ each of my listings is categorized by
its familiar neighborhood name. Why is
this important? Simple – buyers don’t
type “Area 7B, Houston, Texas” into
search engines like Google. Instead, it is
estimated that over 60% of all real estate searches have a neighborhood element such as “homes for sale in Kingwood, Houston.”
Because I will
categorize your listing accordingly, it will
have a better chance of being found via
these crucial searches.
Multiple Search Platforms – not only
will I help your listing attract attention
via “natural search” in search engines
like Google, Yahoo! and MSN, I will also
place your listing in real estate-specific
search sites such as Point2 Homes, Oodle,
Trulia and Google Base. In all, I have access to up to 35 distinct listing marketplaces where your listing can be displayed.
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Better Information – because I try to add
as many high-quality photographs and as
much richly detailed information to your
property listing as possible, it will have a
significantly better chance of attracting
more buyers. In fact, 85% of homebuyers
value pictures as the most important feature of a listing advertisement2.
buyers want more
information
I build
better listings
Better listings. What’s the big deal? Well, it’s simple – many inde-
Online Listing Photo Effectiveness
© 2011 Point2 Agent
pendent studies show that better listings with more photos attract more
visitors, they keep buyers looking at your home longer, and they generate
more quality buyer leads.
10 0 %
90
80
More photos. I understand the power of quality photographs, and will
Listing
Views
60
include as many photos as possible to help attract attention to your listing.
More information. Buyers want information. That’s only natural –
they’re trying to make an informed decision about a major purchase. So
instead of withholding information about your property, I deliver as much
information as possible. Not only does this make your listing easier to
find online, and not only does it help ensure that inquiries about your
property are serious ones . . . it can also attract more attention from the
buyers who find it.
More personality. No one knows your home better than you do. That’s
why, if you’re interested, I am able to set up a special area of your listing
where you can add your own comments. You can even log in via your own
password and access statistics on the visitors your listing is attracting.
More power. My listings always include Google mapping with satellite
imagery, virtual tours, and many other features to showcase your property
at the highest level of professionalism and technological elegance.
70
Prospects
Generated
50
40
30
Consumer
Interest
20
10
0
0
3
6
9
12
15
18
21
24
27
30
Number of
Listing Photos
33
36
GOCKNPQVKƁECVKQP means
I’ll never miss
a prospect
I turn more
browsers into buyers
Today’s buyers expect lightning-fast responses to their emails and inquiries, they expect regular updates, and they expect an impressive,
feature-rich website. Not only is my website designed to attract and
engage today’s buyers, it also includes numerous behind-the-scenes
software elements that will help me to sell your home.
My network is set up to enable buy- My website has the ability to send a
My software automatically places
ers to register their preferences and
receive listings via email. That means
that I may already have dozens of waiting buyers who are looking for the type
of property you are offering. As soon as
I have completed work on your listing, it
will be instantly emailed to these
matched buyers.
potential buyers in a communication
program so that I am sure to maintain
friendly contact with them, encouraging
more repeat visits to my website – and
more repeat viewings of your listing.
notification directly to my cell phone as
a text message if a prospect is interested in your property and inquiring
about it. This means that I am able to
respond with incredible speed to important potential buyers.
your listing will
never go
unnoticed
I put your
listings everywhere
Not only will your listing get serious advertising on my website and on
the websites of all of my network partners . . . I will also push it out all
over the web, to the busiest real estate marketplaces online . . .
proven results have
a way
of changing
the game
I have
the advantages
I’ve researched and subscribed to some of the most effective real estate
technology available. This technology is just one of the important tools
that allow me to present your property as effectively as possible, and to
have it discovered by as many potential buyers as possible.
In modern markets, having a technological edge can make a dramatic
impact. I have that edge, and I am looking forward to using it to your
advantage.