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WHAT IS
NUVO?
Youthful. Active. Open-minded.
Thanks to NUVO’s unique position in the Indianapolis market,
nearly 250,000 readers regularly turn to NUVO’s website,
weekly paper and seasonal CityGuides for news and information
on what’s happening in Indy.
s 5NPARALLELED COVERAGE OF LOCAL MUSIC AND THE ARTS ALONG
WITH COMPREHENSIVE LOCAL EVENT LISTINGS AND DINING
INFORMATION GIVES .56/ READERS AN INDISPENSABLE TOOL
for making entertainment decisions.
s 7ITH HARDHITTING NEWS COVERAGE OF THE IMPORTANT LOCAL
issues that impact our readers’ lives, readers trust
NUVO to keep them informed and updated — and they
HAVE NOW FOR YEARS
s 2EADERS TURN TO .56/ TO take action now — where
to go, what to do and how to spend their money.
DISTRIBUTION
& READERSHIP
Unduplicated Reach . . . . . . . . . . . 250,000
Print Readership . . . . . . . . . . . . . . 179,000
Online Unique Visitors . . . . . . . . . 100,000
Just in time for weekend planning, NUVO hits the streets of Indy
every Wednesday — 40,000 papers are delivered each week to
over 1,200 locations including:
s -USEUMS
s 2ESTAURANTS
s #OFFEE 3HOPS
s #OLLEGE #AMPUSES
s !RT 'ALLERIES
80
40%
70
30%
25%
20%
15%
10%
5%
50%
Female
Marital Status
50%
Male
18-34
years
old
60
50
40
30
20
10
0
35-49
years
old
College
Educated
College Advanced
Degree
Graduate
80%
70%
60%
46%
54%
Married Single
Income
Age Group
Gender
Education
35%
0
s #$ 3TORES
s "OOK 3TORES
s "ARS #LUBS
s -OVIE 4HEATERS
s 3TREETSIDE BOXES AND MORE
50%
40%
30%
20%
10%
0
$35k+
$50k+
3OURCE 0RINT $EMOGRAPHICS -EDIA !UDIT *UNE*ULY /NLINE 3TATISTICS 'OOGLE !NALYTICS 3EPT/CT $75k+
EFFICIENCY IN ADVERTISING:
With all of the changes going on in local media, NUVO has the highest readership numbers ever in the 20 years we
have been in existence--and we are growing! We have noticed that this is important in an age where our readers
are using iPods, DVRs, Tivo and other alternative means to get the info they want. Radio, TV, and the daily and
Sunday newspapers are not cutting it anymore. Print and digital advertising with NUVO will connect you to that
hard-to-reach audience.
NUVO Reaches 218,000+ Readers
Every Month
NUVO
Indianapolis Woman
InTake/Indy.com/Metromix
Indianapolis Business Journal
AutoTrader
Indy’s Child
Indianapolis Dine Magazine
0
34,000 NUVO Readers
Do Not Watch Television Weekly
50000
100000
150000
200000
250000
NUVO
Indianapolis Woman
InTake/Indy.com/Metromix
Indianapolis Business Journal
AutoTrader
Indy’s Child
Indianapolis Dine Magazine
Indianapolis Recorder
0
65,000 NUVO Readers
Do Not Listen to the Radio Weekly
5000
10000
15000
20000
25000
30000
35000
NUVO
Indianapolis Woman
Indianapolis Business Journal
AutoTrader
The Indianapolis Recorder
Indianapolis Dine Magazine
Indy’s Child
InTake/Indy.com/Metromix
78,000 NUVO Readers
Do Not Read the Sunday
Newspaper
0
10000
20000
30000
40000
50000
60000
70000
80000
0
10000
20000
30000
40000
50000
60000
70000
80000
NUVO
Indianapolis Business Journal
AutoTrader
InTake/Indy.com/Metromix
Indy’s Child
Indianapolis Woman
The Indianapolis Recorder
Indianapolis Dine Magazine
121,000 NUVO Readers
Do Not Read the Daily Newspaper
NUVO
AutoTrader
Indianapolis Business Journal
Indianapolis Woman
InTake/Indy.com/Metromix
Indy’s Child
The Indianapolis Recorder
Indianapolis Dine Magazine
0
30000
60000
90000
120000
150000
*Source: The Media Audit, June-July 2008, Nov.-Dec. 2008
When you think print advertising, chances are you think of
display ads. With captivating graphics and
eye-catching layouts, display advertising allows you to
make your pitch dynamically and visually.
If you do not have access to design, every NUVO ad comes
with free ad design from NUVO’s award-winning professional
designers. However, you are eligible for a discount for any camera
ready art (see below).
DISPLAY
AD SIZES
Simple. Modular. Effective.
1/8 H
Full
1/4 H
1/4 Strip
DISPLAY ADS
3/4 V
1/2 H
2012 Display Rates
1x
$2790
2093
1395
1046
930
698
465
349
174
3x
2511
1883
1256
942
837
628
419
314
157
6x
2232
1674
1116
837
744
558
372
279
140
12x
1953
1590
977
795
651
530
326
265
122
26x
1674
1256
837
628
558
419
279
209
105
52x
1395
1046
698
523
465
349
233
174
87
Color
Help your ad stand out with color printing.
1/2 to Full
1/4 to 3/8
1/16 to 1/6
4-Color
$200
$100
$50
Spot
$100
$50
$25
Premium Positioning
Guaranteed, premium positioning of your ad is available
for a 10% surcharge. $15 minimum.
Discounts
A 15% discount is available for camera-ready art.
An additional 7.5% discount is available to non-profit organizations.
1/16 V
1/8 V
Full
3/4
1/2
3/8
1/3
1/4
1/6
1/8
1/16
1/6
3/8V
1/2 V
3/4 H
1/3
1/4 R
Full Page..............................................10.375” x 11.625”
3/4 Horizontal ......................................10.375” x 8.6875”
3/4 Vertical ..........................................7.75” x 11.625”
1/2 Horizontal ......................................10.375” x 5.75”
1/2 Vertical ..........................................5.125” x 11.625”
3/8 Horizontal ......................................7.75” x 5.75”
3/8 Vertical ..........................................5.125” x 8.6875”
1/3 Regular ..........................................5.125” x 7.7”
1/4 Regular ..........................................5.125” x 5.75”
1/4 Horizontal ......................................10.375” x 2.8125”
1/4 Strip ..............................................2.5” x 11.625”
1/6 Box ................................................5.125” x 3.8”
1/8 Horizontal ......................................5.125” x 2.8125”
1/8 Vertical ..........................................2.5” x 5.75”
1/16 Horizontal ....................................5.125” x 1.33”
1/16 Vertical ........................................2.5” x 2.8125”
Deadlines
All display ads must be reserved no later than 10:00 AM on
the Friday before publication. Camera-ready ads must be
submitted no later than EOB on the Friday before publication.
Leaderboard 728x90
$100/week
10,000 impressions
Pencil Bar 930x30
Exclusive Position
$400/week
50,000 impressions
NUVO.NET
RATES
The all new NUVO.net gives our readers daily info
on what to do in Indy through event listings, blogs,
photos, video, contests and more. With many more
options and state-of-the-art SEO, we can deliver
customized packages to an ever-growing number of
people. And with our latest ad-serving
technology, we can offer improved tracking which
means improved return on investment. Over 100,000
Indy residents turn to NUVO.net every month to find
out where to live, work, shop, and play. Make sure
they know their options!
Wide Skyscraper 160x600
$50/week
5,000 impressions
Rectangle 180x150
$40/week
5,000 impressions
Full Banner 468x60
$75/week
10,000 impressions
Extras
Average
monthly stats
Monthly Unique Visitors...100,000
Monthly Pageviews....475,000
Monthly Ad Impressions.....1.3 Million
89% 18-54 years of age
85% attended college
71% log on at work
Google Analytics Dec 2010-Jan 2011
NAA/MORI Research Study
Flash.......................................................$5/week
Targeted .......................................$15/week
Newsletter Sponsorship ...........$200/week
Search Sponsor (microbar) ...........$100/week
Custom Sponsorship ...... See AE for quote
PRINT
CLASSIFIEDS
ONLINE
CLASSIFIEDS
When readers seek out cars, jobs and places to live, they turn
to classified advertising. And when they’re looking for Indy’s
hottest cars, coolest jobs and best places to live,
they turn to NUVO classifieds.
To deliver even more value to your classified advertising,
NUVO has partnered with Backpage.com — the Craigslist of
the alternative weekly world!
Best of all, NUVO’s classified rates are some of the most
affordable in town — about 80% less than the cost of
classified ads in that other paper.
Box Ads
With a box ad, you control the space — add a picture or logo
at no additional cost!
$30/inch
Color
Add color to your box ad for $5/inch.
Now, not only will your print ad be posted online at
no additional cost, but your ad will also be available on a
national network of over 90 cities featuring
state-of-the-art search engine optimization technology.
Best of all, because Backpage.com is updated every hour, 24/7
your ads can start getting response right away —
without having to wait for the paper to publish.
What’s more, for those looking to rise to the top of the online
classified pack, Backpage.com enables us to upgrade your
online ad to a variety of premium advertising positions
— ask your NUVO rep for more info.
Line Ads
Sold by the word, line ads are our most economical ad type — just pick
the options that are right for you and your message.
$1/word
$13 minimum
Upgrades
Color ................................... $5/inch
Dingbat..............................$10 each
Logo ..................................$15 each
Classified line ad deadline is 4:30 PM on the Monday prior to publication. Classified box
ad deadline is 5:00 PM on the Friday prior to publication. Minimum upgrade charge
equivalent to one inch. Prepayment required for all ads under $100. For ads over $100,
you may be billed at the discretion of NUVO’s credit department.
Average Monthly Stats
Visits.....................................................................205,000
Page Views ................... ....................................4.95 million
NUVO.NET classified traffic only. Source: Google Analytics Sept.-Oct. 2010
NUVO
CITYGUIDES
No one knows Indianapolis like NUVO. That’s why our
CityGuides Series is the definitive word on where to eat, where
to play, where to shop and more.
NUVO CityGuides are available for free as a supplement to NUVO
during the week of their publication. In addition, an extra 10%
is printed to be distributed by the NUVO Street Team throughout
the year at local events, hotels, visitors bureaus and more. This
means increased exposure for your business.
Nightlife 2012
!D #LOSE 3/23
-ATERIALS $UE 3/30
0UBLICATION $ATE 4/11
Arts 2012
!D #LOSE -ATERIALS $UE 4
0UBLICATION $ATE Summer 2012
!D #LOSE 4
-ATERIALS $UE 1
0UBLICATION $ATE 3
Dining 2012
!D #LOSE 1
-ATERIALS $UE 0UBLICATION $ATE 0
Annual Manual 2013
!D #LOSE -ATERIALS $UE 0UBLICATION $ATE All CityGuide ads include:
s &2%% PROFESSIONAL DESIGN
s &2%% FULLCOLOR PRINTING
Other special publications and supplements
available. Ask your Account Executive for details.
Best of Indy 2012
!D #LOSE 6
-ATERIALS $UE 3
0UBLICATION $ATE Shopping 2012
!D #LOSE 2
-ATERIALS $UE 0UBLICATION $ATE 1
CITYGUIDES
RATES + SPECS
Our CityGuides are meant to be a reference to our readers that they can turn
to for information all year long. Because of their shelf life, NUVO’s CityGuides
are magazine style. And with our strive to be as green as possible, our
CityGuides are made with 100% recycled newspaper.
Ad Sizes
Below are all the specs and sizes
used in our CityGuides:
Full (cover) .........8.75” x 11.5” (.75” bleed)
Full .......................................... 7.25” x 10”
3/4 vertical................................ 5.4” x 10”
3/4 horizontal ....................... 7.25” x 7.46”
1/2 vertical............................... 3.56” x 10”
1/2 horizontal ....................... 7.25” x 4.93”
3/8 vertical............................ 3.56” x 7.46”
3/8 horizontal ......................... 5.4” x 4.93”
1/3 regular .......................... 3.56” x 6.625”
1/4 regular ............................ 3.56” x 4.93”
1/4 horizontal ......................... 7.25” x 2.4”
1/4 vertical............................... 1.71” x 10”
1/6 box ................................. 3.56” x 3.25”
1/8 vertical............................ 1.71” x 4.93”
1/8 horizontal ......................... 3.56” x 2.4”
Please contact your account executive if you
have any questions about our CityGuides.
Discounts
15% discount for recognized ad agencies or clients supplying camera-ready art
Additional 7.5% discount for non-profit organizations
1x
4x
7x
$3069
$2609
$2264
$2790
$2372
$2057
$2093
$1953
$1660
$1651
$1395
$1209
$1046
$907
$830
$930
$806
$728
$698
$605
$533
$465
$403
$364
$349
$302
$276
Color
Size 4-color spot
1/2 to Full $200 $100
1/4 to 3/8 $100 $50
1/16 to 1/6 $50 $25
HOTLINE
INSERTS
It’s baaack! (Not that it went anywhere)
Got flyers, menus or coupons you want to get in our readers’
hands? Insert ‘em in NUVO!
Each week, NUVO’s back page is home to Hotline — Indy’s
most eclectic and entertaining bulletin board.
Not only is Hotline one of our most-read pages
but because it’s right on the back, Hotline ads are hard to miss!
Not only are inserts hard to ignore but they’re also
cost-effective — NUVO can carry your pre-printed insert
for less than direct mail ... or that other paper.
With inserts, you can blanket the city with your flyers or
send targeted messages to specific geographic areas.
Line Ads
Hotline liners are cheap and easy — and they work!
Insert Rates
6 pt .................... $15 per line: 69 characters
8 pt .................... $18 per line: 42 characters
10 pt .................. $21 per line: 38 characters
12 pt .................. $24 per line: 33 characters
14 pt .................. $27 per line: 28 characters
18 pt .................. $30 per line: 24 characters
5,000 - 10,000 inserts ........... $60/thousand
10,001 - 46,000 inserts ......... $40/thousand
Above rates are for inserts eight pages or less. Inserts over eight pages
must be quoted. A page is defined as one side of one sheet. A sample
insert must be supplied. Additional delivery fee may be required.
Line Ad Upgrades
Bold ........ $1 per word / $5 per line
Italics ...... $1 per word / $5 per line
CAPS ...... $1 per word / $5 per line
Color ...... $3 per word / $10 per line
PRINTING
Display Ads
Don’t have pre-printed print flyers? Or looking to trim the cost
of your commercial printing jobs? Good news: NUVO can
help you print for less.
Hotline display ads offer big bang for little buck.
1x
1/4 $880
1/8 440
1/16 220
3x
792
396
198
6x 12x 26x
704 616 528
352 308 264
176 154 132
52x
440
220
110
Display Ad Upgrades
Spot Color
Full Color
Guaranteed Positioning
1/16
$25
$50
$20
1/8 or 1/4
$50
$100
$20
Prepayment required for all ads under $100. For ads over $100, you may be billed at the
discretion of NUVO’s credit department. Hotline display ad deadline is 5:00 PM on the Friday
prior to publication. Hotline line ad deadline is 4:30 PM on the Monday prior to publication.
Thanks to our position as a high-volume buyer of commercial
printing, we are able to secure heavily-discounted rates
for large-quantity jobs like flyers, circulars, coupon sheets —
even custom newspaper or magazine-style publications and
programs ... all for about 25% less than most commercial
printers will charge you.
Printing Rates
Call for a free custom quote
NUVO
STREET TEAM
When planning a night out with friends, a date, or their next
personal adventure, Indy’s ACTIVE crowd turns to NUVO. Cue
the NUVO Street Team — a team of individuals who attend
events in Indy, take video and photos, blog, distribute flyers
and posters for future events, and keep our readers informed
through our website and newsletter.
The Street Team targets those members of our audience that
are looking to get out and about — so if that is who you
want to target, there are ways that you can get your word out
through the NUVO Street Team:
ONLINE:
Promotional Button ...........................$1500/month
A button will appear on every page of nuvo.net that will display your
logo and info and will link directly to your website.
Re-skin ..................................... see AE for custom quote
The background of all Street Team pages will be covered in the design
of your company’s choice.
Newsletter Leaderboard Ad ...................... $200/wk
An ad for your company will be displayed on the top of the Street
Team Newsletter, sent out weekly to subscribers.
Newsletter Embedded Ad ......................... $300/wk
You will be able to provide 3-4 sentences and a linkable image to be
displayed as an embedded ad in the Street Team Newsletter.
SERVICES:
Distribution ................................ See AE for Custom Quote
NUVO Street Teamers will distribute your materials (flyers, posters,
bags, etc.) to our list of distribution spots around the Indy metro area.
Video/Photography Services ... See AE for Custom Quote
NUVO Street Teamers will take photos or video for your business/event
for you to purchase.
Additional Promotional Services ...See AE for Custom Quote
My Old Kentucky Blog
The NUVO street team has helped take the My Old Kentucky Blog
Concert Series to a new level of exposure and involvement I never
dreamed possible. Their hard work and dedication to improving the
awareness of our events, and their appreciation of the local music scene,
has made me incredibly proud that we partner with them.
— Craig “Dodge” Lile, My Old Kentucky Blog
Broadway Across America
We were so pleased at the outcome of the AVENUE Q bags distributed
by the NUVO Street Team! NUVO produced and handed them out for
September events, such as Penrod, and people carried around these bags
all day. We definitely branded the show with them, as they were very
noticeable and fun. I would definitely do the same thing for another
show….great work, NUVO!!
— Kimberly Yerby, Broadway Across America, Indianapolis
TESTIMONIALS
NUVO rocks — but don’t take our word for it.
Check out what these satisfied clients have to say:
Live Nation
If I want to reach the passionate music listener and consistent
concert-goer, NUVO is where I advertise. From small club shows to
the biggest names, NUVO delivers the audience.
— Susan Kreiner, Marketing Director
Arts Council of Indianapolis
Our partnership with NUVO was a critical aspect of
launching the BeIndypendent.org campaign. Without the
support of NUVO we would not have reached the wide
audience that we did which resulted in hundreds of hits to the
new, previously-unknown web site.
— Shannon M. Linker, Director of Artist Services
LUNA Music
In this digital age, NUVO is the only print media we love to use!
Great readership, great return on investment, great value!
— Todd Robinson, Owner
Indiana Repertory Theater
For arts to thrive there needs to be a continuing cultivation of
younger audiences. NUVO provides such a platform with it’s loyal
readership and a target audience highly inolved in the community.
— Ryan Fields, Marketing Coordinator
Dorchester Properties
We are a small business with limited resources, NUVO is like having
access to my own full-time marketing and advertising
functions. From strategy, design and implementation, the support,
value and most importantly results are tremendous.
— Andy Mears, Owner
Indianapolis Museum of Art
The IMA advertises in NUVO because it reaches Indy residents who
want to know what is culturally going on in the city. NUVO
consistently covers the arts. I view NUVO as Indy’s weekly guide to
arts & culture. If you want to reach people who care, support and
attend the various local culture and arts venues/events in town, you
need to be in NUVO.
— Erica Marchetti, Marketing Manager
Ceramic Dreams
Advertising in NUVO has brought in a lot of great people, plus the
staff is awesome to work with!
— Tanya Roberts, Owner