company profile - sunshades eyewear

COMPANY PROFILE
The Swiss are
known for their watches,
Italians are known for
their handbags,
Australians will
be known for
their sunglasses.
It is our ongoing goal at Sunshades EYEWEAR to be admired
internationally for our brands, designs and fun YET professional
approach to doing business.
Sunshades has succeeded in building an exclusive, design-led eyewear business
that continues to demonstrate success on an international scale. Since the inception
of Sunshades, we have built our fundamental core business values around hard
work, a fearless approach to design, and dedication to building relationships with
all stakeholders across every aspect of the global eyewear market. At Sunshades
product is often the first touch-point a consumer has with our brand partners,
therefore the company will continue to reinvest and bring focus to technology,
staff and procedures. Our goal is to ensure that first impressions become strong,
long-term alliances between brands and their consumers.
SINCE 1969
Sunshades EYEWEAR has grown into an International licensor and
distributor of fashion eyewear selling in excess of 3 million pairs of
sunglasses a year in over 30 countries.
Sunshades EARLY DAYS
It’s no surprise that Australia’s premier eyewear company was born from the sands
of Bondi Beach, arguably the country’s most famous sun seeking spot. In 1969,
the sundrenched coastline provided the perfect backdrop and inspiration for iconic
businesswoman and entrepreneur Betty Lasse. A young mother, Lasse returned
to the workforce when son Rodney Grunseit was just three months old, and ran a
pharmacy on the busy shopping strip of Ramsgate Avenue while simultaneously
establishing an eyewear business on neighboring Curlewis Street.
IN FOCUS
By 1974 Lasse had moved on from the pharmacy to work solely on the eyewear
business, eventually embarking on a trip to Taiwan where she established a direct
supply chain with three manufacturers, of which Sunshades proudly still works
with today. From just three employees in 1980, today the Sydney-based business
employs a staff of 110. Betty Lasse is considered a pioneer in the eyewear industry
and today Sunshades remains at the forefront internationally. Sunshades designs,
manufactures, sells and distributes some of the most successful and coveted brands
in the industry, including: Karen Walker, sass & bide, House of Holland, Ksubi,
Le Specs, Surface to Air and Oroton.
THE FUTURE IS BRIGHT
In 2006, Betty Lasse passed away while travelling the Silk Road, living her life with
as much gusto as she had built her company. In memory of Lasse, a quote adorns
a plaque at the front entrance to the company headquarters. The words ‘you can do
it – be positive’, the last in a series of inspirational messages cemented in stone from
a truly inspirational businesswoman. The positivity of the Sunshades founder speaks
volumes of the way in which the company was born, grown and achieved its many
successes. Headed by Lasse’s son, Sunshades proudly remains a family-owned and
operated business. Sunshades continues to grow with the unique spirit and drive to
succeed that Betty Lasse founded the company on over 40 years ago.
Sunshades NOW
Today under the guidance of Rodney Grunseit, Sunshades Eyewear has
cemented its name on the global fashion stage.
1997
2003
2007
2011
2014
Offered the license to develop and
Wins prestigious OPSM award for
Sunshades awarded ‘Myer Supplier of
MinkPink and sass & bide sunglasses
The year had a flying start with a
distribute Disney sunglasses and optical
‘Sunglass Company of the Year’.
the Year’.
are released. British fashion designer
sell-out Le Specs collaboration
Henry Holland joins forces with
with designer duo Craig & Karl and
frames due to the success of its private
label ranges. The company moved from
2004
Le Specs to create Henry Holland for
the launch of Preen into market. A
being a wholesaler of generic eyewear
2008
Sunshades gains the license to
Sunshades awarded ‘Big W Supplier of
Le Specs, catapulting the brand into the
growing international market and
to the guardian and licensor of some
design and distribute eyewear for
the Year’.
international arena.
increasing opportunities in Australia saw
of Australia’s leading fashion eyewear
world-renowned New Zealand fashion
brands.
designer Karen Walker, an event that
Sunshades achieve its highest sales
2009
2012
figures on record. The demand has
Acquires the license for Cancer Council
House of Holland and Cue Eyewear
not been greater as we look to further
office and showroom in Auckland, New
are added to Sunshades portfolio.
expand our burgeoning portfolio to cater
On the strength of the ‘fashionability’
and Ksubi, further expanding an already
Zealand. Sunshades joins forces with
Karen Walker Candy Bar begins its way
to all markets and segments.
and innovation shown in the new
impressive portfolio. Awarded ‘Big W
Farmers, New Zealand’s leading and
Supplier of the Year’, for the second
around the world thoughout leading
collections, Lasse and Grunseit acquire
largest department store to be their sole
year running.
distributors. Karen Walker Eyewear is
2015
the prestigious license for iconic
sunglass supplier.
stocked by leading department store,
With the launch of Jonathan Saunders
Liberty UK.
on the global stage and another Le
1999
coincided with the opening of a second
Australian brand Oroton. Simultaneously
Sunshades starts its own successful
sunglass brand Fish. Turnover is now in
excess of 1 million sunglasses per year.
2001
2005
The rapid growth of the branded side of
the business necessitates the relocation
of the Sydney office to the new customdesigned premises in Alexandria.
Sunshades acquires the license
to design and distribute Morrissey
sunglasses cementing its place in the
fashion sunglass arena. This contract
quickly leads to development and
distribution deals with several other high
profile brands.
2006
2010
Sunshades takes over iconic Australian
Specs collaboration with famed (and
brand Mambo and re-models Sydney
2013
Rihanna’s) costume designer, Adam
DC to allow for 50% extra capacity.
Having reached in excess of 2.7
Selman, Sunshades aims to break any
Sunshades association with key
million units per year, Sunshades re-
previous target to be one of the most
international retailers continues with the
modelled their Sydney DC once again
compelling and successful companies
ranging of Karen Walker Eyewear into
to accommodate for international
in eyewear.
Harvey Nichols UK.
expansion. sass & bide optical
Sunshades becomes responsible for
and Parisian brand Surface to Air
the hugely successful re-launch of
are launched, while development
Le Specs, a license that assists the
commenced for new brands Seafolly,
company in becoming the largest
Preen, and Jonathan Saunders in 2015.
supplier of eyewear to Myer and David
Jones department stores. November
2006 saw the introduction of Karen
Walker into Barneys New York.
Key Global Partnerships
Retaining brand integrity is at the heart of each and every partnership
Sunshades Eyewear CULTIVATES.
We achieve this through a firm knowledge of design, manufacturing and brand
development supported by experienced customer service and marketing teams
across the globe. As a business, Sunshades has developed strong relationships with
some of the most influential accounts in fashion retail internationally, such as:
BOUTIQUE
Karen Walker is a fashion
brand with a reputation for
its original, effortless and
unpretentious style.
Karen Walker Eyewear focuses on taking extremes and pushing them together
- masculine and feminine, tailored and street, luxury and non luxury, dark and
super-cute. Karen Walker’s collections celebrate the anti ‘it girl’ - characters like Ally
Sheedy’s heavy fringed weirdo in ‘The Breakfast Club’ - not the beautiful girl in the
room, but the interesting one. These extremes reflect heavily in the eyewear collection
as an ongoing reference.
/ karenwalkereyewear.com
Jonathan Saunders Eyewear
is the next frontier for the
man Style.com have labelled
“the best colourist in
British fashion”.
Jonathan Saunders, the brand, creates luxurious colourful fashion that embraces
traditional print, textile design techniques and innovation. He balances creativity with
functionality to produce clothing and accessories that are optimistic, sophisticated
and wearable. His apparel and accessories are sold throughout Europe, Asia, North
America and the Middle East to leading department stores and boutiques including
Net-A-Porter, Liberty, Selfridges, Lane Crawford and Bergdorf Goodman. Saunders
high-profile fans include Beyonce, Eva Mendes, Sienna Miller and Michelle Obama.
/ jonathan-saunders.com
Justin Thornton and Thea
Bregazzi BRING TOGETHER
all things Victoriana, a
passion for recycling, and
A masculine and feminine,
hard/soft mix .
Founded in 1996, now designing six collections a year, with a style that is described
as deconstructed chic with a minimal opulence, Justin and Thea have grown
their label from a tiny shop in London’s Portobello Road, to now selling in over 25
countries world wide. Preen designs are worn by high profile women including Kate
Moss, Gwyneth Paltrow, Beyonce, Rihanna and Michelle Obama.
/ preenbythorntonbregazzi.com
Experts in high-end
design, Sunshades
Eyewear’s team of
‘Boutique’ eyewear
designers are
experienced to
understand the specific
aspects and nuances of
the eyewear market.
BOUTIQUE
Over the past 15 years
ksubi has evolved into one
of the most notorious
and recognisable fashion
brands in the world.
Undeniably one of the most famous Australian brands in the international
marketplace, Ksubi has built a significant presence and cult following along the way.
Ideas, individuality and authenticity have developed Ksubi into a tangible subculture;
one that encompasses all that is fashion, art and music. Remaining uninfluenced by
consumer trends, choosing instead to set its own agenda, the social commentary
that originates from Ksubi is as relevant and thought provoking as ever. Whether it
be their numerous conceptual feats, topical fashion aesthetic or signature denim, the
boys behind Ksubi have already inspired one generation and is well on the way to
inspiring another.
/ KSUBIeye.COM
Henry Holland catapulted
into the fashion limelight
in 2006 with his irreverent
slogan tees featuring
catchphrases such as “UHU
Gareth Pugh” and “Get Your
Freak On Giles Deacon”.
Henry Holland designs with a London girl aesthetic in mind and is continually
inspired by the variety of attitudes, cultures and mindsets that exist throughout the
UK capital. Known for a cheeky attitude and humorous digs at fashion, House of
Holland Eyewear stays true to the brands irreverent aesthetic. The collection is a nod
to Henry’s sense of humour with quirky shapes and classic House of Holland irony.
Firmly established in the international fashion scene, House of Holland now boasts
an impressive roster of international premium stockists including Browns Focus,
Selfridges, Harvey Nichols, Colette, Opening Ceremony and Barneys New York.
/ houseofholland.co.uk
Sunshades Eyewear
offer a distinctive
opportunity
for designers
and retailers to
collaborate, design,
manufacture, market
and manage a product
to market.
LUXURY
FOUNDED IN THE EARLY
1980’S Morrissey has
been a dominant force in
Australian fashion for
almost THREE decades.
Morrissey has been continually innovative since its launch in the wildly creative early
80’s fashion scene. Fusing sexy and sophisticated chic, Peter Morrissey states that
the brand is about ‘celebrating life to the full’. Morrissey believes people wear his
sunglasses to feel like a rock star, not to keep the sun from their eyes. The handmade
eyewear collection has unisex appeal, with the ethos “it’s less about age and more
about attitude”.
/ PETERMORRISSEY.com.AU
An Australian leader in
contemporary style, both
modern and timeless,
Oroton is upmarket but
attainable, beautiful and
practical.
Steeped in a 75 year history, the Oroton collection draws from its heritage while
Sass & Bide is one of
Australia’s most respected
and loved fashion labels,
recognised globally for
modern, distinct designs
across apparel and
accessories.
sass & bide is the namesake label of Sarah-Jane Clarke & Heidi Middleton. Evolving
interpreting international trends for a distinct and distinguished ‘O’ enthusiast. The
Oroton eyewear collection offers luxury eyewear for women of all ages, combining
sophisticated elegance and optimum product quality. Every frame is handcrafted
using exclusively selected acetates and optical grade monel metal materials.
/ oroton.com
from a cult favourite to an international design sensation, sass & bide has thrived
from the eclectic spirit of its designers & their defined vision. Their collections
incorporate all that is synonymous with the brand, from strong modern silhouettes
to eastern tribal influences. With a focus on distinctive hardware, signature colours
and contradictions in design, the collection epitomises modern luxury. Each frame is
adorned with a small sass & bide star on the left tip, a reference to the tattoo the girls
share, symbolising their friendship.
/ sassandbide.com
Sunshades
Eyewear’s luxury
division combines
a unique skill set
of craftsmanship,
interpretation of
trends for market
and ensuring
saleability.
FASHION/YOUTH
Synonymous with youth
fashion, driven by fearless
design and innovation,
Le Specs sets trends rather
than following them.
Defined by reinvention of classic shapes injected with sleek, modern attitude,
With a philosophy that is
vintage inspired, eclectic,
cool and laid back, Minkpink
is stocked in more than
one thousand boutiques
WORLDWIDE.
Expanding internationally, MinkPink has been donned by some of the hottest
Le Specs has forged its position in the market as a leading youth-driven and
directional brand. Le Specs’ success is testament to its provocative styling and
ability to stay on the pulse of current trends, while maintaining a distinct aesthetic
that acknowledges its heritage.
/ lespecs.com
celebrities of the moment; such as Katy Perry, Kate Bosworth, Whitney Port and Kim
Kardashian. The brand continues to inspire, support and encourage a diverse female
market, all lovers of fashion, festivals and music.
/ minkpink.com
Since 1975, Seafolly has
been at the epicentre of
Australian beach lifestyle.
Seafolly has fast become one of the most recognised swimwear and beach lifestyle
Iconic Australian
accessories brand Fiorelli
reinvents itself season after
season to ensure its position
in the competitive fast
fashion stage.
Stepping confidently into summer with a fresh look, a new muse, and a vibrant
brands world-wide. Spanning the broad international market, Seafolly is currently
stocked in major fashion department stores and boutiques around the world.
/ SEAFOLLY.COM.AU
eyewear collection inspired by the Fiorelli girl’s love of popular culture. Fiorelli presents
a collection that embraces a sense of fun, a playful attitude and an international allure
while delivering on trend eyewear that is stylish and affordable.
Combining our
experience in both
luxury and boutique,
Sunshades Eyewear
is a forerunner to
CreatING on-trend,
affordable, fastfashion collections
tailored to the youth
demographic.
lifestyle
The vision of Cancer Council
AUSTRALIA is to minimise the
threat of cancer through
successful prevention,
best treatment and
support.
Seamlessly combining function & fashion, Cancer Council sunglasses provide
developed for performance,
protection and comfort,
Glarefoil Polarised is the
ultimate in affordable
sports lifestyle eyewear.
Glarefoil Polarised lens technology has been designed for optimal glare-free vision
Fish polarised is the
optimal water sports
eyewear solution, Designed
specifically for THE WATER
ENTHUSIAST.
Fish Polarised sunglasses are the ultimate glare-free solution, providing maximum
maximum sun protection accessible to all Australians through affordable pricing and
mass market distribution. By purchasing sunglasses from the Cancer Council you are
helping to fund research, education and patient support in Australia.
/ cancer.org.au
at an affordable price. Premium sports features include; rubberised grip, adjustable
nose pads and spring hinges specifically designed for active people. Performance
styling and streamlined silhouettes provide optimal fit and comfort.
protection and comfort. Fish polarised sunglasses offer a wide variety of lens tints
suitable for salt water and freshwater fishing environments, instantly improving depth
perception. The cohesive collection includes lightweight, soft touch polycarbonate
frames and spring hinges providing superior comfort and functionality. Fish Polarised
introduce their latest developments in lightweight materials, such as the new ‘floating’
and ‘flexi’ frame, a must have for the water enthusiast.
Sunshades Eyewear
boasts a strong
polarised portfolio
comprising of highly
respected and
successful eyewear
brands including:
Cancer Council,
Australia’s most
trusted eyewear brand.
DESIGN
Focusing on design integrity and innovation ensures that Sunshades
Eyewear is always at the forefront of the eyewear market.
With over 40 years in the industry, Sunshades dedicated design team are always at
the forefront of fashion across all categories to ensure a position in every niche; our
expertise builds collections around styles and trends that haven’t previously been
presented. Forever sourcing and translating trends, finding new ways to interpret
materials and constant contact with manufacturers ensures that Sunshades
delivers the best ideas to the market.
Sunshades works closely with our collaborators to ensure our team understands
each brands individual DNA and can create collections that are aesthetically akin.
Only once the Sunshades team has a complete understanding of a brands customer,
will the design and manufacturing process begin. From concept through to launch,
Sunshades ensures the entire process is collaborative and that there is sign off at
every stage of development. Sunshades continues to attract the best international
brands and retailers that share its ethos of fearless creativity and fashionability.
MANUFACTURING
INSPIRATION
Sunshades design team works closely
The design team spend close to three
with the worlds leading manufacturers
months a year scouting the globe
to ensure all regulatory standards are
sourcing inspiration and innovation.
exceeded, processes are managed
Developing over 1800 new styles
with the upmost superior quality. Our
annually, the team attend international
factories are regularly monitored to
trade fairs, vintage markets and leading
maintain ethical working environments
retail stores, bringing cutting edge
and respected relationships.
design direct to the market place.
BRAND MANAGEMENT
protecting Integrity of individual brands is at the forefront of each
collaboration. Reinforced by our expertise in channel management, we
select only those retailers who have THE RIGHT BRAND synergy.
COLLABORATIONS
The Sunshades team has the proven ability and capacity to collaborate with all
sectors of the apparel market from luxury, high-end and independent designers
through to mass and specialty retailers, and fast-fashion brands. To leverage our
portfolio and diversify our market position, Sunshades has also collaborated with
personalities, publications and events.
INDENT & MTO PROGRAMME
With widespread experience in producing fast-turning private label and MTO (made
to order) ranges for leading retailers worldwide including Myer (AUS), Sportsgirl
(AUS), Farmers (NZ) & Sears (USA), Sunshades offers a comprehensive indent and
MTO programme for eyewear design and manufacturing. Sunshades designers
work in partnership with brand managers and retail buyers to design and create
collections specific to each brand and market. Working across a vast amount of
channels and markets provides Sunshades the ability to develop product to satisfy all
pricing targets. With a history and experience extending over 40 years, clients can be
confident that Sunshades uses the most reliable leading manufacturers to ensure that
all sunglasses pass international eyewear standards.
DESIGN CONSULTANCY
Constant international travel for inspiration, sourcing and trend forecasting ensures
Sunshades designers are leaders in the industry. From quirky, statement-making
styles to those with universal and mass-market appeal, our teams ability to
manipulate a trend to suit an individual eyewear market and produce a ‘best seller’
is second to none.
ALT, SUR
CHANNEL MANAGEMENT
DEPARTM
DEPARTM
FASHION
We understand that maintaining brand consistency across all channels
is critical to the long-term success and positioning of a brand.
LIFESTYLE
LUX OPT
fashion boutiques
INTERNATIONAL
OPTOMETRY
The Sunshades portfolio is represented
Sunshades dedicated International
Sunshades supply prescription
in over 300 carefully selected boutiques
Business Manager strategically positions
sunglasses and optical frames to
globally to guarantee synergy with
brands on the global fashion stage.
leading optometry buying groups
the brands unique DNA. Working in
At present, the Sunshades portfolio of
including ProVision and Eyecare
partnership with leading boutique
brands are sold in over 30 countries
Plus, as well as major chains such
as
fashion agents and international
worldwide.
OPSM, Paris Miki and over 1500
distributors ensures our brands are
DEPARTMENT STORES
ophthalmic channel is serviced by a
in each region.
Sunshades is very well represented in
team of account managers experienced
the worlds leading department stores
as trained dispensers and optical
including Barneys New York, Harvey
technicians.
Sunshades is endorsed as a preferred
Nichols, Nordstrom, PUB, Beams, Lane
supplier to most pharmacy groups in
Crawford, Myer, David Jones, Big W,
FASHION RETAIL CHAINS
Australia and New Zealand including
Sears, Target and Farmers.
Sunshades fashion retail customers are
assured that all key trends in eyewear
Life Pharmacy, Chemplus, National
Pharmacy, Chemmart, Healthwise,
SUNGLASS SPECIALTY
will be presented and covered for their
Pharmacy Alliance, Capital Chemist,
Sunshades supply fashion sunglasses
individual range and specific target
Friendlies, Miracle Management and
to key international sunglass specialty
customer. Our key fashion retail chain
many more.
stores including Sunglass Hut, achieving
partners include Sportsgirl, Witchery,
high stock turn from brands that are well
Sussans and Myer.
online
brands to ensure correct demographic
alignment. Online stockists include;
ASOS, Nasty Gal and Shopbop.
OPTOME
INTERNA
PHARMA
SUNGLAS
TRAVEL
ALT SURF/YOUTH 3%
LIFESTYLE 5%
OPTOMETRY 15%
DEPARTMENT (MAJOR) 5%
LUX OPTICAL 3%
INTERNATIONAL 18%
DEPARTMENT (DISCOUNT) 14%
LUX SUNGLASSES 7%
PHARMACY 8%
FASHION 15%
ONLINE 2%
SUNGLASS SPECIALTY 5%
recognised and well serviced.
TRAVEL 1%
Dedicated account managers
strategically position and manage
ONLINE
independent optometrists globally. The
represented by the best possible team
PHARMACY
LUX SUN
SURF/YOUTH
With a strong youth portfolio,
investment in exciting marketing initiatives and an understanding of the importance
of social media in this category, Sunshades is the largest sunglass supplier to major
international surf/youth retailers including General Pants and Urban Outfitters.
Sunshades Eyewear defines a global channel management strategy
for each brand in our portfolio to ensure the most effective brand
representation within each retail segment.
MARKETING
The SUNSHADES EYEWEAR MARKETING team works in conjunction with
key NATIONAL AND International PR agencies to ensure maximum global
coverage.
With experience and proficiency across traditional, experiential and digital marketing,
the Sunshades marketing team construct specialised marketing calendars designed
to gain market share while remaining true to each unique brand DNA. The team
includes an in-house graphics and photography department who work closely
with brand managers to bring each brand to life and to ensure integrity. The annual
marketing strategies for each brand include a mix of international and national
PR, social media, advertising, outdoor campaigns, photography shoots, fashion
show sponsorship, media and customer events, window display, point of sale, staff
incentives, training and online marketing.
Retail Focus
Digital & Social Media
With a strong retail focus, the marketing
The team develop and manage
team execute innovative strategies
e-commerce and social media sites
from ‘out of the box’ in-store concepts
across all major platforms to increase
through to high impact campaigns
brand awareness and synergy to ensure
designed to drive customers into store.
conversion.
PR & CELEBRITY ENDORSEMENT
We understand that the image of each brand in our portfolio must
uphold a strong message of quality, individuality and exclusivity within
its specific market and engage the target customer.
GLOBAL PUBLIC RELATIONS
Regardless of the market Sunshades operates within, the company believes a
strong PR campaign is integral to develop a brands recognition and raise its profile.
Our brands are leveraged through good, solid relationships with the media and the
industry, product placement, celebrity endorsement, event sponsorship and ensuring
key influencers are talking about our brands. Sunshades employs 18 expert PR
agencies in over 20 countries globally to grow each brand, win new business and
ensure each brand is always at the top of its channel.
Working in conjunction with key international PR agencies the team develop
comprehensive global communications strategies including showroom
representation, pitching, fashion show sponsorships, events, creative stunts
and VIP seeding.
SEEDING
SPONSORSHIP
Sunshades works closely with its
Sponsorships play a key role in the
PR agents globally to identify key
Sunshades marketing strategy. Most
personalities, celebrities and influencers
recently, Sunshades partnered with
suited to each brand for gifting. Through
Henry Holland at Coachella, Changing
successful targeting, Sunshades brands
Lanes Festival, The Big Day Out and
have been spotted on many high profile
regularly joins forces with its designers
celebrities such as Beyonce, Rihanna,
in supporting product launches.
Cara Delevingne, Miranda Kerr, Gwen
Stefani and Alexa Chung, to name a
few.
OUR TEAM
Built on an ethos of creativity, fashionability and fun, Sunshades
outstanding success can be attributed to its unique company culture
and the enormous energy and vision of the entire Sunshades team.
CUSTOMER SERVICE
SALES & FIELD
PRODUCT DESIGN
The customer service team is committed to providing exceptional, professional and
With an integrated network of account
Experience, and knowledge coupled
consistent service to both internal and external customers. The modus operandi of
managers, merchandisers, international
with a sense of fearlessness and fun
this team is to ensure that each encounter a customer has with either the Sunshades
distributors and agents servicing each
is what defines the Sunshades design
company or product is a pleasant and meaningful experience.
specific sales channel, the Sunshades
team. From fast-fashion to high-end
sales department is best equipped to
boutique design and across all price
LOGISTICS
launch a brand to market and nurture its
points, Sunshades product design team
Sunshades offers various logistical solutions to meet our customers different
growth. At the store level, our field team
understands the specific distinctions
requirements. We employ the latest automated procurement technologies, from
is the face of Sunshades and together
and attributes of each level of the
EDI for purchasing and order creation, to scanpack for picking and packing at our
with the sales team cover over 4000
eyewear market.
Sydney DC. This allows us to process customer orders with maximum efficiency and
stores internationally.
accuracy. We ensure that the care and distribution of our product is rated as one of
the highest in the industry globally.
MARKETING
FINANCE
Via effective management practices
A strong retail focus combined with
and creative ideas, our experienced
MERCHANDISE PLANNING
knowledge and aptitude across both
finance team strives to build a working
Our merchandise planning team works closely with design and sales to closely
traditional and digital marketing, enables
environment that uses fiscal resources
monitor stock performance and industry trends. Through monthly, seasonal
Sunshades to execute innovative
and capabilities to serve customers
and annual forecasting, we cover requirements for both northern and southern
marketing tactics from unique in-store
better.
hemisphere markets. Best sellers are identified with precise information provided from
concepts through to impactful brand
key retailers across the business, ensuring sufficient and timely stock coverage to all
awareness campaigns and everything in
ONLINE
retail channels.
between nationally and internationally.
All websites including e-commerce and
social media platforms are managed in
INFORMATION TECHNOLOGY
house by web designers, developers
Sunshades is heavily geared to analysis and IT solutions. Our systems allow us
and supported by the marketing team.
to analyse data and narrow our focus to particular demographics, locations or
at a store-by-store level. We are the eyewear industry leaders in Australia in EDI
(electronic data interchange).
It is our ongoing goal at
Sunshades EYEWEAR to be
admired internationally
for our brands, design
and fun YET professional
approach to doing
business.
sunshadeseyewear.com.au
Sunshades Eyewear Pty. Ltd. PO Box 7217 Alexandria NSW Australia 2015 / +61 2 8303 7300 / [email protected]