Urban Health Institute 3rd Annual Celebrity Poker Tournament at the

Playboy Playmate
Christi Shake
Urban Health Institute
3rd Annual Celebrity Poker Tournament
at the Playboy Mansion
May 17th, 2008
Sponsorship Proposal
2008
Event Overview
The Urban Health Institute will host its 3rd Annual Celebrity Poker Tournament and Casino Night at the world famous Playboy Mansion. This charitable event offer guests the opportunity of a lifetime to mix and mingle with celebrity actors, athletes, musicians and, of course, the beautiful Playboy Playmates; as they test their skills in a Texas Hold ‘Em Poker Tournament and other casino games, while supporting a worthy cause.
600 guests on average have attended each year 70% of the guests have played in more than 4 tournaments each year
65% of the guests are male 40% of the guests in 2007 were returning guests
30% of the guests have traveled from other states to attend
5% of the guests traveled from another country
About UHI
The Urban Health Institute is a non‐profit, organization founded by Dr. Kevin Brown to provide direct care, medication and medical equipment in response to natural and man‐made disasters. The organization enlists pro‐bono participation from local health care professionals to provide public health education and information about the availability of health‐
related and specialty care resources within disadvantaged communities around the globe. Your sponsorship will help fund the Urban Health Institute’s numerous services, including: monthly health education seminars, quarterly health fairs and the purchase of medical supplies for underserved communities locally and abroad. For more information on the Urban Health Institute visit our website at www.uhinstitute.org. 1st and 2nd Tournament First Place Winners
Don Cheadle and Shannon Elizabeth
Shawn Marion
Steve Harris
Jon Kelley and Dr. Kevin Brown
Jennifer Tilly
Bryan Barber
Celebs and Pro Poker Players
*
Don Cheadle
Actor
Shannon Elizabeth
Actress
Laura Prepon
Actor
Dr. Jerry Buss
Owner, The Lakers (NBA)
Owen Hudson
Actor
Justin Timberlake
Musician
Paris Hilton
Musician, Actress
Mekhi Phifer
Actor
Gabrielle Union
Actress
Jamie Foxx
Actor
DJ AM
DJ
Ted Forrest
Professional Poker Player
Cyndy Violett
Professional Poker Player
Fergie
Musician
Annie Duke
Professional Poker Player
Erick Lindgren
Professional Poker Player
Gavin Smith
Professional Poker Player
Tyra Banks
Model, Talk Show Host
Michael Mizrachi
Professional Poker Player
Hayden Panettiere
Actress
Kwame Brown
LA Lakers (NBA)
Corey Maggette
The Clippers (NBA)
Amir Vaheedi
Professional Poker Player
Jessica Biel
Actress
Paul Pierce
The Celtics (NBA)
Anthony Anderson
Actor
Nick Cannon
Actor
Elton Brand
The Clippers (NBA)
Tara Reid
Actress
Tony Lay
Professional Poker Player
Lauren Conrad
TV Personality
Byron Russell
The Sonics (NBA)
Jennifer Leigh
Professional Poker Player
Adam Rodriguez
Actor
London Bissett
Actress
Daniel Negreanu
Professional Poker Player
Chris Moneymaker
Professional Poker Player
Phil Helmuth
Professional Poker Player
Phil Lundgren
Professional Poker Player
Jennifer Tilly
Professional Poker Player
Shaun Marion
The Suns (NBA)
Bryan Barber
Director
*List includes past invited and attended guests
Previous Sponsors
Sponsorship Levels
Royal Flush
Presenting Sponsor
$100,000
Full Sponsorship Benefits
Four of A Kind
Title Sponsor
$50,000
Selected sponsorship benefits
Full House
Program Sponsor
$25,000
Selected sponsorship benefits
Flush
$15,000
Limited sponsorship benefits
Straight
$5,000
Limited sponsorship benefits
Sponsorship Benefits
• On-site Business Related Benefits
• On-site Brand Related Benefits
• Marketing and Merchandising Opportunities
• Hospitality and Client Related Entertainment Opportunities
• Press/Publicity Opportunities
Royal Flush Presenting Sponsor ‐ $100,000
On-site Business and Brand Related Benefits
•
•
•
•
•
•
First place prize presenter
Custom VIP cabana
6 Playboy Bunnies co-branded with Company logo
4 body painted models branded with Company logo
3 gobos of sponsor logo at the event (artwork provided by sponsor)
Company logo on custom poker tables
Marketing and Merchandising Opportunities
• Company logo featured on Urban Health Institute (UHI) website main page with
link to company website
• Company logo and “boilerplate” posted to Sponsor area of UHI website
• Company Logo and Title on all printed materials (Save the Date cards and
Invitations)
• Full page color ad on the outside back cover of the Souvenir Book (artwork
supplied by sponsor)
• 60 sec video played in shuttles that transport guests to and from the Mansion
(video supplied by sponsor)
• Promotional items placed in VIP Gift bag for celebrities and professional players
and in the tournament gift bag for guests (product supplied by sponsor)
Hospitality and Client Related Entertainment Opportunities
•
•
•
•
15 VIP Tickets
Pre-Event Cocktail Reception and Playmate guided tour of the grounds
(3) drive on passes to the Playboy Mansion
VIP Transportation shuttle for company’s guest to the playboy mansion
Press/Publicity Opportunities
• Photo with first place tournament winner
• Company listed as presenting sponsor in all pre- and post- media outreach
(press releases, media alerts, etc) as well as radio, print and online advertising
• Photo opportunities for sponsor/product with Celebrities on the red carpet
• Company Logo on the Media Wall
Four of A Kind
Title Sponsor ‐ $ 50,000
On-site Business and Brand Related Benefits
•
•
•
•
•
•
Second place prize presenter
Custom lounge or bar
4 Playboy Bunnies co-branded with Company logo
2 body painted models branded with Company logo
2 gobos of sponsor logo at the event (artwork provided by sponsor)
Company logo on custom poker tables
Marketing and Merchandising Opportunities
• Company logo featured on Urban Health Institute (UHI) website main page with
link to company website
• Company logo posted to Sponsor area of UHI website
• Company Logo and Title on all printed materials (Save the Date cards and
Invitations)
• Full page color ad on the inside back cover of the Souvenir Book (artwork
supplied by sponsor)
• 30 sec video played in shuttles that transport guests to and from the Mansion
(video supplied by sponsor)
• Promotional items placed in VIP Gift bag for celebrities and professional players
and in the tournament gift bag for guests (product supplied by sponsor)
Hospitality and Client Related Entertainment Opportunities
•
•
•
•
12 VIP Tickets
Pre-Event Cocktail Reception and Playmate guided tour of the grounds
(2) drive on passes to the Playboy Mansion
VIP Transportation shuttle for company’s guest to the playboy mansion
Press/Publicity Opportunities
• Company listed as title sponsor in all pre- and post- media outreach (press
releases, media alerts, etc) as well as radio, print and online advertising
• Photo opportunities for sponsor/product with Celebrities on the red carpet
• Company Logo on the Media Wall
Full House
Program Sponsor - $25,000
On-site Business and Brand Related Benefits
•
•
•
•
•
Third place prize presenter
2 Playboy Bunnies co-branded with Company logo
2 banners of sponsor logo at the event (artwork provided by sponsor)
Company logo on custom poker tables
2 Easels with company signage placed at the Silent Auction Lounge in the main
tent
Marketing and Merchandising Opportunities
• Company logo on Urban Health Institute (UHI) website main page with link to
company website
• Company Logo and Title on all printed materials (Save the Date cards and
Invitations)
• Full page color ad in the Souvenir Book (artwork supplied by sponsor)
• 15 sec video played in shuttles that transport guests to and from the Mansion
(video supplied by sponsor)
• Promotional items placed in VIP Gift bag for celebrities and professional players
and in the tournament gift bag for guests (product supplied by sponsor)
Hospitality and Client Related Entertainment Opportunities
• 10 VIP Tickets
• (1) drive on passes to the Playboy Mansion
• VIP Transportation shuttle for company’s guest to the playboy mansion
Press/Publicity Opportunities
• Company listed as presenting sponsor in all pre- and post- media outreach
(press releases, media alerts, etc) as well as radio, print and online advertising
• Photo opportunities for sponsor/product with Celebrities on the red carpet
• Company Logo on the Media Wall
Flush
$15,000
On-site Brand Related Benefits
• (2) Easels with Company signage placed in the cocktail lounge area
Marketing and Merchandising Opportunities
• Company logo on Urban Health Institute (UHI) website with link to company
website
• Full page ad in the souvenir program
• Logo on pre-event advertising and promotions (print and online)
• Promotional product placed in Tournament gift bag for guests (non-VIP)
Hospitality and Client Related Entertainment Opportunities
• (3) Tournament entries and 3 general admission tickets
• VIP Transportation shuttle for company’s guests to the Playboy Mansion from
the designated parking lot
Press/Publicity Opportunities
• Company mentioned in all pre- and post- media outreach (press releases,
media alerts, etc) as well as radio, print and online advertising
Straight
$5,000
On-site Brand Related Benefits
• (1) Easel with Company signage placed in the cocktail lounge area
Marketing and Merchandising Opportunities
• Company logo on Urban Health Institute (UHI) website with link to company
website
• Half page ad in the souvenir program
• Logo on pre-event advertising and promotions (online)
Hospitality and Client Related Entertainment Opportunities
• (2) Tournament entries and 2 general admission tickets
Press/Publicity Opportunities
• Company mentioned in all pre- and post- media outreach (press releases,
media alerts, etc) as well as radio, print and online advertising
Sponsorship Branding Opportunities
Media Coverage
• 50 local and national outlets covered red carpet arrivals
(Photo, Online, Print, Radio, Television)
• 4 exclusive media outlets covered inside the event
Extra, Angeleno Magazine, CardPlayer and Rolling Out
• 2 exclusive photography outlets covered inside the event
WireImage and WENN
Media outlets include:
Print
Radio
• Playboy Magazine
• 944 Magazine
• CardPlayer Magazine
• Angeleno Magazine
• Kush Magazine
• Beverly Hills Magazine
• Rounders Radio Show (Canada)
• V 100.3
• Playboy Radio
Online (Print, Photo and Online)
• PokerPages.com
• YouTube.com
• CardPlayer.com
• CardPlayertv.com
• PRWeb
• Getty Images
• WireImage