the beveraGe network`s 2012 special vap section

the beverage network’s 2012 special vap section
2012 gift guide
holiday
Good things come in all sorts of packages—from tin canisters
and window boxes to velvet bags and leather display stands—
often accompanied by simpatico tools and glassware.
T
he holidays—through habit and tradition alike—
As grabby as special packages appear, it is important
have Americans gearing up for gift-giving.* In
to make sure that fresh goods make it out the door
anticipation, suppliers, distributors and retailers are
before January. Keeping smaller and/or less expensive
eager to catch shoppers’ attention with a fresh crop
items near the register can spur impulse sales. Definitely
of pre-packaged bottles of every imaginable shape, size,
make sure your sales staff can speak informatively
color and flavor. Some sport complementary glassware,
and cheerfully regarding what is in each gift pack. For
other accessories and recipes; in still other cases, the
example, cross-referencing a boxed bottle with what’s
package itself can be a keepsake. What holiday- themed
on the shelf can help a hesitant customer green-light a
gift items have in common, however, is both festive
gift-boxed liqueur for “someone who likes flavors.” And
visual appeal and serious added-value. For time-pressed
suggesting a package that has tools needed to whip
shoppers, gift-packed wine and spirits can be just what
up cocktails could swing the pendulum for someone
Santa ordered.
shopping for a budding mixologist.
The trick for most retailers, naturally, is deciding which
In most cases, holiday gift packaging is built around
items to carry—and where to put them. Here, variety
popular brands. That makes sense. Gift items are often
is key; it is important to stock gift packs that present
more about comfort than experimentation. Proven
a range of wine and spirit types, at a variety of price
winners in fresh outfits. That’s a recipe for added sales
points, featuring add-ons that present both fanciful and
and happy customers, which make all the frenetic work of
functional add-ons.
the holiday season worthwhile. ■
text by cara McIlwaine
Photographs by samuel bristow
*Note: Availability and pricing for gift packs will vary; check with your local sales reps to gauge what is available in your market.
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1 For Speyside single malt fans, The Glenlivet offers 12 Year Old with 50mls of The Glenlivet 15 Year Old and 18 Year Old. 2 The Wild Turkey American Honey
gift set comes with a tap, so fans can easily “freeze, tap, shoot.” 3 Encased in a glitzy silver box, Hpnotiq is presented with two glasses. 4 Indulge in lightly
peated Jura Superstition single malt, which also includes a sample of Diurach’s Own 16 Year Old. 5 Chivas Regal 12 Year Old stands out in a Dan Funderburgh
decorative gift tin. 6 The Bar10der (thebar10der.com) is the utility tool for the cocktail set, packing 10 mixology essentials into one sleek design. 7 A bottle
of 1800 Silver comes with a Cocomo cocktail trial pack (mini 1800 Coconut Tequila and can of pineapple juice). 8 A blend of Benedictine liqueur and Cognac,
B&B is accompanied by two branded rocks glasses. 9 A bottle of Chivas 12 Year Old and two glasses comes in a gift set that can be personalized in Spanish or
English. 10 A 750ml bottle of Hennessy V.S. shines in a star-patterned gift box meant to represent the constellation of the Rabbit. 11 Alexander makes art with its
Platinum Grappa bottle and matching gift tin. 12 Enjoy a selection from the Molinari portfolio including a 750ml bottle of Sambuca Extra and minis with Molinari
Caffé. 13 From Russia with love: this Russian Standard three-bottle set features Platinum, Gold and original Vodkas. 14 A shiny silver exterior holds Van Gogh
Double Espresso vodka and smaller sizes of other assorted Van Gogh flavored vodkas. 15 Pop open this box with Cinzano Prosecco for a festive holiday fête.
● 2012 holiday gift guide
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1 Unlock wine mysteries with the Riedel Key to Wine set: five glass shapes to enhance specific varietals. 2 Champagne Barons de Rothschild Brut
comes packaged in luxurious black. 3 A branded flask accompanies a bottle of Four Roses Small Batch Bourbon. 4 This gift box proudly houses a
magnum of Mionetto Prosecco Brut. 5 DFV Wines’ Irony Pinot Noir carries a gift bag on the necker. 6 Camus VS Cognac is joined by two snifters.
7 Cardenal Mendoza Solera Brandy comes in a sleek and simple box with two snifters. 8 The Bulldog Gin gift set includes a branded cocktail shaker.
9 A black and gold tin keeps Sandeman Founder’s Reserve Porto safe. 10 Saké glasses and a bottle of Gekkekian Black & Gold Saké are housed
in style. 11 A leaning package with Pisa Liqueur and glassware offers a new slant on nut liqueurs. 12 A stacked black package features Patrón XO
Café with a companion bottle of new Patrón Café Dark Cocoa. 13 Highland Park Single Malt Scotch channels the Lord of Thunder with Thor, the first
release in the Valhalla Collection. 14 A formidable 1.75L bottle of Johnnie Walker Black is ready for bar display. 15 Sobieski presents a large-format
1.75L bottle with a brushed stainless steel 5 oz. flask.
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16 This set includes two selections from Marques Casa Concha portfolio. 17 Nicholas Feuillatte Brut is housed in a whimsical limited-edition canister.
18 Gozio Amaretto is boxed with a set of glasses. 19 Tito’s Handmade Vodka is always gift-worthy in a branded velvet gift bag. 20 Add a little honey to the
holidays with Bärenjäger Honey Liqueur in a graphic canister featuring a drink recipe. 21 Camus Cognac XO Elegance makes a statement in its box with
glassware. 22 Ron Abuelo 12 Year Old is presented in a supple box. 23 Three premium sakés come in the TY KU Premium Saké Collection set. 24 A black
presentation box with picture window features Camus Extra Cognac. 25 Pisco Portón offers a 750ml bottle of pisco and premium crystal tulip glasses.
26 For the Cabernet lover, make the gift of 337 Cabernet Sauvignon from DFV Wines. 27 Chilean treasures come in this noir box featuring two Casillero del
Diablo wines. 28 A 750ml bottle of Crown Royal Black and two rocks glasses for holiday fun and beyond. 29 Barney’s creative ambassador Simon Doonan
designed this limited-edition tambourine ornament that comes paired with Chandon Blanc de Noirs in the Share Some Sparkle set. 30 This gold-hued gift includes
a bottle of Courvoisier VSOP and a set of snifters. 31 The Valdo Prosecco box is a perfect host gift for holiday parties.
● 2012 holiday gift guide
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1 Mondoro Asti in a bright, eye-catching box. 2 The gift packaging of the Ron Viejo de Caldas set is playful and inside there’s a bottle and glassware.
3 A branded leather base helps make this selection of three offerings of Rhum J.M. stand out on the shelf. 4 Two branded rocks glasses accompany a bottle of
McCormick’s Irish Cream Liqueur. 5 A handsome box holds a selection of Fever Tree bitters and tonics. 6 The Carpineto set presents a duo of Dogajolo Bianco
and Rosso. 7 A large format bottle of Jack Daniels Tennessee Honey for fans of the sweet twist from the makers of the Tennessee Sipping Whiskey original.
8 Louis Royer XO and glass come in a set. 9 Rhum Barbancourt is paired with a hand-painted cocktail glass. 10 The RumChata holiday set includes a branded
cocktail shaker. 11 Amarula Cream Liqueur from South Africa comes in a clever lantern package, perfect for lighting up winter nights. 12 A decorative canister
makes a nice presentation for Molly’s Irish Cream. 13 Rum Jumbie offers a bottle of Pineapple Splash and four flavored mini bottles. 14 It’s not the holidays
without Egg Nog, from McCormick complete with glassware. 15 A trio of red and white Cesari wine selections from Verona. 16 The Absente set includes the
tools to enjoy absinthe in classic style. 17 The Forest Glen box of Pinot Noir and Chardonnay is practically gift-wrapped. 18 An offering of very small batch
Jefferson’s Bourbon and glassware.
● 2012 holiday gift guide
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1 Snow Queen Vodka in fairytale winter packaging with a shaker set. 2 A magnum of Pertinace “Macarini” Barbaresco is handsomely boxed with two
wine glasses. 3 A simple dark blue box encases Brugal 1888, a mature sipping rum aged in American and European oak. 4 For the Bloody Mary lover: a
1.75L bottle of Three Olives Vodka accompanied by a bottle of Cholula hot sauce. 5 The iridescent blue box displays Bombay Sapphire and coupe. 6 From
Tequila Avión a collection of Silver, Añejo, and Reposado. 7 Get bit by the Tarantula Azul set which has a bottle of Tarantula and double shot glasses.
8 Caribou Crossing Blended Canadian Whisky comes in a decorative box and sack. 9 St. Germain’s Apéritif Set includes a bottle of sparkling wine and St.
Germain for easy entertaining. 10 This box opens up to reveal an engraved bottle of Johnnie Walker Blue Label and glasses. 11 The Van Gogh Blue set
offers a full-size Blue and a selection of flavored mini vodkas. 12 Inside the blue velveteen box is a flock-adorned bottle of Skyy Vodka, benefiting amfAR.
● 2012 holiday gift guide
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1 Saint-Hilaire Brut in a fun and festive striped gift bag. 2 The eye-catching U’luvka Vodka box includes a set of ornate shot glasses. 3 Hpnotiq Harmonie
in a glitzy box comes with two glasses. 4 Nicolas Feuilllatte Brut Rosé in a pink and black box. 5 A shimmery pink box hints at the Champagne Barons
de Rothschild Rosé inside. 6 Casa Noble Reposado Tequila in a Santana collector’s set with iconic album artwork on tulip glasses. 7 Fresh packaging for
Mionetto Sergio Rosé. 8 A set with The Dalmore 12 Year Old comes with a 50ml sample of Cigar Malt Reserve. 9 This playful set features Tequila Rose
Strawberry Cream and branded double shot glasses. 10 Limited-edition Absolut Unique is a colorful addition to any collection. 11 Corvo’s 2012 Sicilian gift
box presents a bottles of Insolia and Nero d’Avola. 12 London-based designer Claire Coles teamed with Perrier-Jouët to create this satin bag that can keep
a bottle of Perrier-Jouët Rosé chilled for two hours. 13 Ron Abuelo 7 Años Rum is matched with two glasses. 14 This Crown Royal set includes a bottle
and branded flask. 15 A pretty pink box for Lucien Albrecht Brut Rosé. 16 The collector’s set of Casa Noble Blanco Tequila includes tulip glasses with
eye-catching Santana cover art.
● 2012 holiday gift guide
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1 The Martell VSOP Cognac gift pack has two branded snifters included. 2 A bottle of Fragoli and two flutes are packaged together in red. 3 Hine Rare VSOP
Cognac and a pair of tasting glasses. 4 A playful box houses a bottle of Hardy VS Cognac and glass. 5 A bottle of Blackbeard Rum and a branded flask.
6 Celebrate the season with a 1.75L bottle of Beefeater packaged with a Yeoman Warder pourer in a package designed after a London phone booth.
7 This red tin declares the contents Delicioso: a bottle of Kahlúa. 8 The Guinness Winter Selection Pack features new Guinness Generous Ale. 9 A refreshing
pack of Capel Pisco also comes with a mango mixer. 10 A unique wooden enclosure for Pyrat Rum makes a statement. 11 Buchanan’s 18 Year Old comes
with a gratis mp3 speaker. 12 John B. Stetson Kentucky Straight Bourbon Whiskey comes in a gift tin with rocks glass. 13 O’Mara’s Irish Country Cream
is ready for seasonal enjoyment with two glasses. 14 Belvedere (Red) Special Edition bottle brings together iconic vodka packaging and the (Red) hue with
50% of proceeds going to the Global Fund. 15 A playful holiday box features a bottle of Grand Marnier with complimentary branded ornaments. 16 A bottle
of Cognac Frapin XO comes with a set of tulip glassware. 17 An artful box holds Strega Liquore and glassware. 18 The Ricossa set presents bottles of
Moscato d’Asti and Casorzo sparkling red.
● 2012 holiday gift guide
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1 This canister screams Jameson and makes for an easy gifting. 2 The Bitter Truth presents the Cocktail Bitters Traveler’s Set featuring three bitters options.
3 A bottle of Toschi Lemoncello in a playful box comes with two decorative ceramic glasses. 4 A special bottle of Tanqueray Gin needs no adornment.
5 Lucid Absinthe presents the Balancier set, allowing for hands-free absinthe enjoyment. 6 An artfully decorated tin holds a bottle of Averna. 7 A sample of
King Alexander III accompanies The Dalmore 15 Year Old in this handsome set. 8 Wemyss Malts shares this bottle of 12 Year Old Single Cask Islay Scotch
Whisky. 9 Jägermeister comes in a set with two shot glasses. 10 Another example of a limited-edition Absolut Unique bottle, with a decidedly turquoise tone.
11 Buchanan’s 12 Year Old is in a set with two tumblers. 12 Cristal, the spirit of Colombia, comes with branded glasses. 13 Handcraft Chardonnay comes
with a gift bag for easy holiday favors. 14 Pallini Limoncello offers a lemon-decorated set with glasses. 15 Merry’s Irish Cream and glassware are perfect for
the season. 16 10 Year Old Speyburn Single Malt comes with a branded flask. 17 The Agavero package includes a complimentary cocktail glass.
18 The Moët Twinkle box with handle is both festive and practical, keeping Champagne chilled for two hours.
● 2012 holiday gift guide
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1 Anna de Cordoníu Brut Cava is wrapped in winter white. 2 “Yaquén” in the Mapuche language means “to share a drink with a friend,” which strikes a
nice tone for gifting. 3 Seco Herrerano, the national spirit of Panama, comes with a collectible glass. 4 Veev Açai Spirit comes with a branded pitcher for
entertaining. 5 Tuaca Liqueur makes for great shots, and comes ready for action. 6 A timeless pairing of Ketel One Vodka and a set of rocks glasses.
7 Double the bubbles: Martini & Rossi’s tote pack has both Asti and Asti Rosé. 8 Cointreau invites the making of artful cocktails with a bottle and coupe
glass. 9 Fans of Patrón will love this pack featuring a 750ml bottle of Patrón Añejo and holiday ornaments shaped like the Patrón bee. 10 Villa Massa
Limoncello and a frosted glass are together in this holiday set. 11 Two Italian-designed glasses etched with the iconic Disaronno image come with a
bottle and recipe suggestions. 12 Champagne Gosset Celebris Blanc de Blancs Extra Brut is presented in a sleek leather gift case. 13 Enjoy a bottle of
Baileys Irish Cream with two branded mugs. 14 A design by Claire Coles can be seen on the box and flutes that accompany Perrier-Jouët Belle Epoque.
15 A bottle of Appleton Estate Jamaican Rum is packaged with bottle-shaped ice trays. 16 Decorative packaging for Excellia Añejo Tequila.