Overtime August `12 Issue
Transcription
Overtime August `12 Issue
OVERTIME MAG OVERTIME MAG TIP OFF 2012 Finals Promo Video Must Watch (click me) It’s finals time and there is always a buzz in the Big V air when August swings around. For many, it’s time to pack up the bags and go fishing. For the finalists, the real season begins now. The crowds gather, the atmosphere is electric and the nerves before each game get out of control. Overtime Magazine in August is the calm before the storm. There’s plenty to keep you occupied as you ready yourself for the finals onslaught including a huge cover on the Big V representatives that won silver at the U17 World Championships in Lithuania. Matt Jackson, Felix Von Hofe and Jack Purchase grace our cover and rightfully so. They are the future of our sport and the Big V is proud to have them competing in our State Youth Championship competition. We’ve also got an article that may crank up the pressure on Ringwood SCM’s finals dreams, Roy Ward catches up with long standing Mildura coach James Madigan, not to mention the great comeback story of talented Bronco Tatjana Stevanovic. It’s going to be a phenomeal finals series and you’ve got a great mag once more to prepare yourself for the most intense and exciting month on Big V’s calendar. Happy reading- Ed. AUGUST 2012 EDITION AUGUST 2012 EDITION OVERTIME MAG OVERTIME MAG GRANTLEY’S AUSSIES HOOPS BIG V REPPING AUSTRALIA AT 3 X 3 WORLD CHAMPS Some of Big V’s finest will suit up for Australia’s Under 18 side in FIBA’s exciting new 3 on 3 format at the World Championships to be held in Seville, Spain. With the tournament running from the 27-30th of September this year, Geelong’s Ebony Rolph, Diamond Valley’s Jaclyn Smith and Bulleen’s Will Hoole were all selected to represent our country. Isabella Brancatisano from the Melbourne Tigers was also named an emergency. All of these players participate in Big V’s State Youth Championship competition and now have an extraordinary opportunity in a new and spiced up format. Further to the player selections, Melbourne Tigers State Championship Women’s coach Jonathan Goodman will take charge of the under 18 boys team. Ths is a real coup for the Big V and we wish all those selected the best of luck at the World Championships! AUGUST 2012 EDITION FORMER MILDURA IMPORT SIGNS WITH SYDNEY KINGS In 2010, Big V witnessed the domination of a division like no other. The Mildura Heat, then competing in the Division 3 Men competition, had quietly picked up an import and were ready to go. Big V Opening night, Round 1 2010 saw Kevin Smith explode for 36 points and 23 rebounds. It was a precursor of things to come no doubt, his season average of 31 points and 13 boards, an undefeated season and the given MVP award, validation of his clear talent and utter domination of the competition. Fast forward to a couple of weeks ago and Kevin Smith has just been picked up by the Sydney Kings after he acquired New Zealand residency making him a non-restricted player. The 32 year old lefty will bring a wealth of experience to the Kings and could provide quick scoring off the bench as the Kings look to improve on a tough 2011 campaign under coach Shane Heal. POST When the Olympic Games roll around every four years, the topic of drugs in sport moves front and centre. It’s a dark subject that jumps into everyone’s mind quicker than a dope-fuelled Ben Johnson. But what about the same two words – drugs and sport – with a twist? What about considering sport as a drug? For many people involved in sport, that’s just what it is: their drug. Ask the Big V players and coaches whose season just finished. Some might be glad they are done for the year, others will be disappointed to have missed the playoffs. But in very quick time, they will start the withdrawal process and be looking forward to the next fix. Most players never really seem to have any or much down time, these days. There are domestic competitions to play in and various leagues around the place to keep the adrenaline flowing, the shot in sync and the body in shape. Coaches, though, probably don’t get those same year-round opportunities, so perhaps the withdrawal is tougher for those with the whiteboards. There is certainly much more for a coach and his or her staff to do before the next season starts. There will be player assessments, reviews and meetings to conduct. There will be plenty of self-analysis and there will be planning for 2013, assuming the coaches still have a job. For some coaches, there will be the process of reapplying for their positions or seeking new opportunities. Some might opt to take a rest. But sooner or later, even if you retire to a secluded monastery somewhere in the Himalayas, the withdrawal kicks in. The skin starts to itch, the mind starts whirring … What plays can we run? What do we need to make us better? How will the team look? Who can I go out and recruit? When will we schedule try-outs? The funny thing is, and this is maybe why sport and coaching is like a drug, is that all this inevitably leads to more angst, disappointment and second-guessing than anybody ever really needs. In essence, most of that angst, disappointment and second-guessing is usually self-driven by the coaches. Any coach worth their playbook undertakes serious introspection and examination on a weekly, if not daily, basis. That usually leads to angst, disappointment and second-guessing, even for the coaches whose teams rarely lose. Maybe some would call it insecurity or what Jean-Pierre de Vincenzi, the coach of France’s 2000 Olympic team, called self-flagellation. One of my philosophies is that players win and coaches lose. So that puts the coach under the hammer right from the start, regardless of how much priority is placed on winning. It’s human nature to want to win and for coaches to be judged on wins and losses. The Geelong Youth Championship Women’s program has placed a strong emphasis on developing players with an eye to getting one or two ready for the SEABL team when needed in the next couple of years. If we can push some players through to the SEABL team, then that will be a victory in itself for everyone in our program. But it still hurts to look back on the 2012 results and see a 7-11 record that included six losses by nine or fewer points, including two by four and two by two. As our players have heard all season long, it only takes one different outcome of a possession each quarter to have a profound impact on a game. If we don’t turn the ball over, if we don’t miss the lay-up, if we don’t miss a pair of free-throws, if we don’t miss a box out, if we don’t commit a lazy foul in the bonus 70 feet from the basket … But as the coach, you take responsibility for all those things and just continue trying to teach, correct and encourage. OK, so occasionally – or often - you get mad and frustrated … All part of the deal. That’s what creates the withdrawal effect. That nothing in basketball – or probably any sport – is perfect, unless you’re Nadia Comaneci. It means you’re always striving to get better, to improve as players, team and coach. The day you reckon you’ve mastered all the skills or know everything there is to know about basketball is the day you should walk away because nobody can do those things. It’s impossible. When you combine the love of the game with the pursuit of excellence and knowledge, it becomes a heady, potent, addictive drug that some people are just hooked on for life. AUGUST 2012 EDITION OVERTIME MAG OVERTIME MAG RINGWOOD'S TIME TO DELIVER Adversity before success happens in every sport to athletes and teams alike. Suffering trials and tribulations before reaching your ultimate goal makes the achievement all the more rewarding when you finally reach that pinnacle. After disposing of Hume City easily in the semi finals, the Hawks proceeded to blow out Waverley in their own gym to take a 1-0 lead, one win from a title that had eluded them since 1999 in the then Premier Division. But it didn’t go to plan. The Falcons turned up the heat, pulling a game 2 victory out from underneath them, then taking that momentum into the decider the following day and defeating them in game 3 to break the Hawks hearts. Fast-forward to 2012 and the Hawks are similarly placed. At the time of print they have all but sealed themselves on the top of the ladder, not just winning games, but owning AUGUST 2012 EDITION The man in charge is understandably defensive on this one. The media focus on them will only continue to pressurize as they keep on winning in such dominant fashion. Although 2010 would still burn, Harrington is ensuring that the defeat works in a positive way- through motivation rather than nervous tension. “For the guys that were part of it, I am sure they will individually keep the pain of the loss in the back of their mind as extra motivation. A great example of this would be NBA star Lebron James’ well-documented failings before his triumphant vindication, winning the NBA championship this year. Bloggers, fans, analysts and haters loved to heap the criticism on the megastar, and winning a championship was the only avenue James could go down that would put it to bed for good. The same can be said for the Ringwood Hawks senior men’s side. With Ken Harrington at the helm, the Hawks have always put a strong outfit on the floor each year. Namely in 2010 they sported the likes of Luke McMillan, import Kevin Ratzsch, Daryl Corletto and Matthew Snowball. They were the best team through the entire regular season, notching up 19 wins from 21 games. Red-hot favorites was a severe understatement. then it really doesn’t matter to Coaches or players.” “It wont be mentioned by me or any of the Coaches, it really has no relevance to this years team.” them on both ends of the floor. They have the import duo of Skylar Bowlin and Sam Belt who have been damaging, Matthew Snowball has returned to the fold, Adrian Sturt is patrolling the skies and the paint along with Shaun Clarke who has come of age this season. Although it’s debatable whether this team is more talented than the 2010 squad, the current circumstances eerily resemble. But be careful to use the word favorite around coach Ken Harrington, you might get bitten. “Do you get a special prize if you are favourite? Its just a word we never use, you play a team on a weekly basis, you try and prepare yourself as best as you can and then its time to do the job on the court”, stated Harrington when questioned on whether they consider themselves the “f” word. “Unless the Big V are looking at giving the favourites a 5 point bonus to start the game, Maybe personally for Harrington the loss has no bearing on this year, but for players it might just be a different story. Willie Weimer, Matthew Snowball, Shaun Clarke and Mark Whitehead were all there in 2010 and are all key components in the current side. 2010 really isn’t all that long ago and there’s no doubt that when finals roll around in August, it will be somewhere in their sub conscious- for better or worse. huge waves as the team struggles to gel to this point. Ringwood’s rivals are shaky at the moment, further cementing Ringwood as the team to beat. Perhaps the stars have aligned for 2012 to be the year of the Hawk. There are few coaches more dedicated to winning than Ken Harrington and this might just be the year for it to finally happen. The team plays well together, they get along and have shown they can beat anyone. With August on our doorstep, it’s time to get it done when it matters most. “We are driven and like everyone else we are hungry to succeed”, says Harrington matterof-factly. “The 2012 Hawks are on their own journey, wherever that may lead.” Perhaps just like Lebron James, the journey will end with a championship for Ringwood, and in turn finally grasping the redemption that has eluded them for too long. But in 2012, the Hawks are a new squad that has flourished on the defensive end. Harrington is a self-confessed offensive coach and defense has always come in a distant second. They have the best perimeter defender in the competition Skylar Bowlin as well as the athletic Adrian Sturt waiting in the paint to clean up the mess when called upon. The defense they are playing might be the component and catalyst for a long awaited title. We all know defense wins championships. The other contending teams have their own problems. Eltham have been without NBL star Cam Tragardh for huge chunks of the season due to a niggling hamstring problem and may not be available until the beginning of August. Then there’s the nemesis Waverley Falcons who’s mid season coaching change created AUGUST 2012 EDITION OVERTIME MAG OVERTIME MAG Comeback Kid m the ories coming fro st g n lli e p m o c most but with novic is one the erail her career, d to d e n te a Tatjana’s Steva re tence, Tanja is knee injury th is s rs u e p rio g se rin A . e v n a so d an unw 2012 sea ch Joe Borg an a o C f o rt o p ng as ever. p the su back and as stro played at the end of training sessions.” As Tatjana, who preferably goes by Tanja, got older, the potential was beginning to shine through. Current Hume City Broncos Head Coach Joe Borg first saw her in 2009. She had stints with the Championship Tigers squad, Borg remembering her wearing religious crosses and earrings, her infectious smile always on display as it is today. “Watching her play and train I always knew she had the potential to play at a very high level”, said Borg. To an aspiring athlete, there’s nothing scarier then the possibility of tearing your ACL. Physically, the rehab is grueling and can easily take 12 months to return it to the strength it once was, although ultimately it may never be the same. But what’s worse is the mental aspect of it. Not only is it a huge road back, forcing yourself to keep doing your exercises and physio sessions, but once you are right to return the fear of doing it again can be the biggest hurdle to jump. Tatjana Stevanovic was keen on hoops at a super young age. As often is the case, Stevanovic had an older sister who played. Her love for the game being built off the back of watching and participating in her trainings where she could. “I first started playing just for fun around the age of 6 while my sister was actually training”, recalled Stevanovic. “I’d just copy the drills that they did off the court and would join in the cool down games they AUGUST 2012 EDITION “Her work ethic and her skill set were excellent, even at that age and nothing has changed.” That work ethic and raw talent that Borg saw then continued to shine through. Some players are born basketballers, blessed with physical attributes that enable them to do things that others can’t. In Stevanovic’s case, it’s her albatross like arm-span. “What differentiates Tanja from most other players is the length of her arms”, said Borg. “They seem disproportionately long for her body, way too long! She has the uncanny ability to get at balls she should have no right to. Whether it be deflecting a pass, especially lob passes, or just picking the opponents pocket.” Flying through the junior ranks at the Melbourne Tigers and into the then Youth League side, Tanja seemed destined for success. 5 games into the 2010 Big V season, playing in State Youth Championship for Melbourne, Tatjana slid and hyper-extended her knee. After seeking advice from her physio, the prognosis was it was just a mild tweak and she got the all clear to play the following week. Subsequently, the next weekend, with nobody near her, Stevanovic’s knee collapsed beneath her, requiring a full knee reconstruction. “I constantly reminded her that life is a marathon, not a sprint, and that she could take as long as she wanted until she felt confident.” For a 17 year old on the verge of taking the next step that has given everything to becoming the best player she can be, an injury like this can crush you both physically and mentally. Borg’s support was certainly felt and it has done wonders for Stevanovic’s return to basketball at the level she once did. Playing in State Youth Championship, she is currently averaging a league high 15 points a contest. At the top level, State Championship, she is putting up 7 points a contest, a great return, all things considered. “A lot of time and effort had to be put in to get it back to how it was, what felt like millions of squats, swimming, cycling and running all had to be done in order for my knee to be strong enough again”, recalled Stevanovic. “Mentally, it has been a lot tougher. There is still that paranoia that I’ll injure it again and have to go through the whole process once more. Also, it happened at an extremely inconvenient time. I was in year 12 and had to think whether it was worth focusing on and having the surgery done right away or have it after I completed year 12 and just have another year off from basketball.” Tatjana ended up going under the knife that year and recovered. Although she would have been cleared to play in 2011, it was her first year of University and that took priority. Sometimes it takes a horrible injury for things to be put in perspective. “I would still love to be playing at this level or even higher if I’m lucky enough, but if I’ve learnt anything these past few years is that you have to be able to move past unexpected turns of events. The knee injury was a good reality check; I can’t revolve my future around basketball, so I would love to have completed my university degree either in animal health/veterinary science or zoology.” “He (Joe) has been incredibly supportive throughout the whole season; he knows my limits with my knee and is always so encouraging regardless whether we win or lose”, said Stevanovic. Not only does Tatjana possess a good head on her shoulders, but she also displays ultimate sportsmanship, almost to a fault. Aside from the permanent smile implanted on her face, Tanja will be the first to clap the opposing team’s good play, pick up a player that’s knocked down and apologize to both the opponent she fouled and the referee who called it, dispelling the myth that female players must have a mean streak to be a good baller. Tanja’s story is an inspirational one that needs to be heard by anyone that has gone through or going through the rehabilitation of a knee injury. Stevanovic is living proof that you can come back stronger than ever if you put in the hard yards so you can return to the game you love so much. When asked whether missing 2 years of basketball reignited the fire to get back into it, Tanja didn’t hesitate. “Sweet Jesus yes!“ But the here and now sees Tanja in the white and blue of the Hume City Broncos after receiving a call from coach Joe Borg, who called the minute he was appointed Head Coach of their Championship Women. Both Borg and Stevanovic recall her understandable hesitation to return after being away from the game for almost 2 years. “During the pre-season she was very unsure how the knee would hold up and I guess the fear that she would have to go through the pain and frustration all over again weighed on her mind”, said Coach Borg. AUGUST 2012 EDITION OVERTIME MAG OVERTIME MAG BY ROY WARD It’s hard to get someone to say they would like to whiz up to Mildura every week. HEAT OF MILDURA of the team through some of the club’s best and worst times both as Mildura coach and during his time coaching elsewhere. In 2006 Mildura, then a stand-alone South East Australian Basketball League club known as the Mavericks, lost their major sponsor after its home office moved to Sydney. The higher costs of SEABL basketball and the lack of a major sponsor forced some tough decisions. The Mildura Basketball Association took over running the team and it was moved to Big V. Mildura then became known as the Heat and in their first season in Big V division 1 made the grand final. But the combination of players losses and tough times within the town brought on by the drought, left the Heat short on players leading into the next season and they asked to drop to division 3. EACH year Mildura Heat play in the Big V is the result of tireless work. From players, coaches, committee, volunteers and sponsors.They represent not just a logo and a singlet but all 55,000 or so Mildura residents and many more connections around the country.Very few clubs get that sort of responsibility and few players in Big V get to play in front of the big home crowds the Heat get each week. But behind the cheers and bright lights of game-night in the “Hot House” lies hour upon hour of effort in developing players, keeping players and retaining the sponsors who back the team. Heat coach James Madigan knows this better than most and he has been a close supporter AUGUST 2012 EDITION After a losing season, Madigan returned from coaching Albury-Wodonga in the SEABL leading into the 2010 Big V season and his first moves were to bring back several former players into the club fold. He also came upon an import named Kevin Smith, an insatiable scorer who would lead the Heat to an undefeated season and a move to Division 2. A few weeks ago Smith signed with the Sydney Kings showing just how good a find he was. “The move to the Big V helped us in a way,” Madigan said. “It gave our locals a better opportunity to play. It’s tough but we are still working on getting as many young guys into the team as we can but we still have to rely on having imports. “I’d like to one day have a full-team of locals like Werribee do but we are in an extreme battle here because of our size and the travel. “But the flip side of being in a small town is that of the 55,000 or so people, everyone knows the Heat, we get some excellent sponsors who have done amazing things and we get sell out crowds, it might only be 500 or 600 people but we fit in every person we can.” Last season the Heat was again a title-threat but fell to Horsham in an elimination playoff game. The Heat still made the move up to Division 1 this season and with veteran import Jermaine Williams leading the charge along with some rising local players the Heat again look good enough for a title but Madigan won’t let his second-placed side look past their first elimination final against Warrandyte this Saturday night. (aug4) “We haven’t forgotten about last year,” he said. “It’s still in the back of our minds; we had one shocker and it cost us.” The Heat expect to have a sell-out crowd for the game and some added emotion as Williams has announced he will leave the team at season’s end to pursue a coaching career. “The people don’t just come along to watch a few locals run around, they expect to see a winner,” Madigan said. Madigan has signed on to coach in season 2013 and while he would coach for another decade if he got the chance, he knows new blood will need to come through the club in the near future. “Losing six games this year almost feels like a disappointment but we have moved up in standard and really we couldn’t ask for more from our regular season.” The Heat also have to continue to battle for the best young talent with football repeatedly stealing their best youngsters with three potential starters leaving before this season for the “big money” local footy offers. Madigan also paid tribute to Williams as a major part of the club’s success for his work with junior players around the Sunraysia area since first playing for the club in 2005. Yet new talent continues to come through with the under-12 girls and under-14 boys both recording excellent results at state level this year. “I honestly feel for the bloke who replaces him,” Madigan said. “Jermaine is a great player, I’ve coached him for five years now and he came to Albury with me as well. Madigan, who coaches in the junior program as well, said the future of the Heat was in the development of young players. “I’ve been involved with a lot of imports and what he does off court is amazing. He would know the name of every kid at Mildura Stadium.” “You have to look four or five years into the future,” he said. “In the next few years we will be looking alright but we do lose people to school or university when they leave town. It’s a tough gig but we will do the best we can.” AUGUST 2012 EDITION OVERTIME MAG OVERTIME MAG But what these guys achieved just over a month ago in Lithuania was no joke. After cruising through the qualifying rounds, the young Aussie’s set up a clash with Argentina who they blew out comfortably to make the final 4. The boys then proceeded to upsetting Croatia in dominant fashion, everything falling their way; their team work a real feature of the win. The young stars then finally lost in the gold medal game to the mighty USA team, who went through the tournament undefeated. No doubt the loss was disappointing, but they held their heads high knowing that everyone back at home was proud of their achievement. But with the Croatia win in particular came “My next door neighbors don’t even play or know basketball but were up at 3.30am in the morning watching it!” The team took the nation by storm and these three Big V State Youth Championship combatants were right in the thick of it. The team came away from the tournament with the reputation as a hard and tough defensive unit, but also for its sheer athleticism. Felix, in his best Latvian accent recalled another aspect of the Aussies game that they might have been famous for as well. “One of the Latvian kids said to us after Mirko (Djeric) pushed him, “You’se are psychos!” I think we played hard. We’d be known for that.” “didnt really see the USA guys down there. They were probably looking at their highlights on the net.” the real validation, announcing themselves as a future force on the world stage. “If you had of seen the change-room after we beat Croatia, you would have thought we’d won our 6th Olympics in a row in triple overtime”, recalled Felix Von Hofe, who was clearly still reveling in the moment, the celebration fresh in his mind. But the victory was felt 15,000 km’s away with the news spreading of their success like a wildfire on Facebook, Twitter and Instagram. Non-basketball fans were even developing a cult following, the general public getting on board the “Baby Boomers” bandwagon. Young Diamond Valley Eagle Matt Jackson was surprised how many people were following their progress online, the best way to keep up to date. It was just crazy how many people watched the Livestats”, said Jackson. AUGUST 2012 EDITION AUGUST 2012 EDITION OVERTIME MAG OVERTIME MAG As for the lifestyle in a foreign country, they didn’t find it all that different. It was summer in Lithuania, every second person spoke English and the guys had a chance to have a bit of a look around in their down time. “There’s nice architecture but there was good weather all the time”, said Felix. “We were lucky coz our hotel was near a main street. We could sort of head down there to relax. Pretty well all the teams went down there, but didn’t really see the USA guys down there. They were probably looking at their highlights on the net.” Not to mention another little extra that would have had a bunch of 17-year-old boys mistaking Lithuania for paradise. “The women were amazing”, quipped Felix. Back at the photoshoot, Jack Purchase, the son of former NBL star Nigel Purchase, was pretty relaxed, constantly checking his phone as a 17 year old does before heading off a tad early with his Grandpa to pick his parents up from the airport. Purchase didn’t truly ever think he would play for his country until recently. “I never thought I would of had a shot at representing my country until last year after under 18 nationals when I got invited to a camp.” Since then, Jack not only scraped into the team, but was a real contributor in their famous win over Croatia, putting in 12 points. But all three are back in the country now, returning home heroes. They now have a job to do in the Big V as they vie for a State Youth Championship title, this time against one another. Matt Jackson may have only played one game with the stacked Diamond Valley Eagles, but he will still qualify for finals with the league allowing for games missed due to national and state commitments. Although its unlikely that Matt Jackson will AUGUST 2012 EDITION glide into the team and play big minutes right away, he could very well be a part of a championship winning side. “It’s hard to know (his role). I haven’t been playing a whole lot, I’ll just be happy to get on the court and help out. They’ve been doing well all year.” A 22-0 regular season is hard to argue with as the Eagles have played with an endeavor we haven’t seen for a while. Felix and Jack’s Melbourne Tigers have put together a strong season as well despite a chunk of last year’s team making the jump to their senior side. With an average age of just 18, Melbourne has achieved a lot ahead of time with Felix and Jack being key parts of their team despite their youth. They head into the finals in second spot and are the true challenger to upset Diamond Valley’s applecart. The rivalry between Jackson’s Diamond Valley Eagles and Felix and Jack’s Tigers date right back through the junior ranks, having played each other in finals for a long time. “We’ll go at each other on the court, but off the court its fine”, said Felix. “We are at a point where we’re all competitors and there’s not too much joking around on the floor, especially between Diamond Valley and Melbourne.” The rivalry between the two is very real and is felt on both sides of the fence. Arguably two of the bigger junior programs in the state, flexing their muscles in the VJBL Classic and VC titles are always a feature. From all reports, Diamond Valley always seem to have the better regular season, but when finals roll around the Tigers sharpen their claws and pip them when it matters most. U16’s and 18’s VC titles still burn Matt Jackson to this day, Felix and Jack having the last laugh in finals. But whether that translates to the State Youth Championship is another kettle of fish. Diamond Valley has flat out dominated the competition in 2012 and is primed for a AUGUST 2012 EDITION OVERTIME MAG OVERTIME MAG championship. But will the ghosts of VJBL finals come back to haunt them? Time will tell. Despite these guys going for each others throats in August when finals rolls around, they will always have the World Championship silver medal together. The achievement that these boys contributed to is nothing short of incredible, providing a bright hope for the future national teams. The shoot was a Wednesday night scheduled for a 6.30pm start. Basketballers in general are late, running on their own clock. So naturally I allowed a bit of time. But when I walked in, I was surprised to see them already in pose mode for the flashing photographers. That may have AUGUST 2012 EDITION been because of their parents whipping them into shape and getting them there on time, but I think they were also genuinely excited to be there. This sort of press is only the beginning for these future stars that have ambitions of college basketball and professional hoops in the not so distant future. This will be routine by the time they are in their mid 20’s. After finishing I glanced at my watch. Good, only 8.30pm. Better make sure they’re home in good time, after all, they do have school tomorrow. AUGUST 2012 EDITION OVERTIME MAG OVERTIME MAG GREENE MACHINE A quick chat with one of Warrnambools most successful young players Holly Greene. Big V: Holly, how did you get involved in basketball and what are your earliest memories of playing? Holly Greene: My mum, dad, uncles and aunties all played basketball and represented Warrnambool so I guess you could say it was in my blood. Basketball has been a big part of my life and I’ve loved it, I’ve made so many friends through basketball especially when I represented Country Victoria at National Championships. My earliest memories of basketball were when I started playing in under 10’s with my cousin Shelley at the old YMCA stadium in Warrnambool. I can still remember my first basket. Big V: Warrnambool has the biggest and loudest crowds across the Big V, what is it like playing in that atmosphere and do you think it gives the Mermaids a big advantage? second in your conference apart from getting home court advantage if you make it to the grand final series. Big V: What do you think your chances are in the finals and which teams do you rate as your toughest opponents? Big V: Warrnambool to date have had a sensational season and after a slow start are now in top form coming into the season. What do you attribute the teams success to so far this year? HG: We’ve done all we can do to put ourselves in the best position to go back to back again this year but we understand the season really starts again now. Altona and Whittlesea are always tough but you can’t take any of the teams lightly because last year we won the championship after finishing the regular season in fourth position so you have to be focused and come ready to play no matter who you are playing. HG: Yeah we got off to a slow start but we didn’t have our full team available for the first couple of weeks. We have a good blend of youth and experience and we all get on so well together. To be successful you must have experienced players and with myself, Katie O’Keefe, Darcy Saunders and Kate Sewell we have the maturity and experience to mentor our younger players to make them better and rise to the challenge. Big V: How do you rate your own personal season in 20TWELVE? HG: I’m happy if our team is winning so if that means I need to score then I think I do that, if it means I have to rebound then I focus on that. As long as we’re winning that’s all that concerns me. The most important thing for me is going back to back this year. Big V: If the Mermaids again walk away as Champions would you like to see the team make the jump to State Championship? Why/Why not? HG: That’s a tough question. I’m sure we would love to but really each year it’s a challenge for us in Division 1. It’s not like we thrash every team we play. Three of our players this year are mothers with young children, they also work so there is only so much time available to commit to the Mermaids. Each year we lose some of our up and coming juniors when they finish school and move away to go to University. Honestly I think Division 1 is a good fit for our club and we’ve been fortunate to have had some success in recent years. HG: Yeah its great playing in front of the home crowds at the Arc. Last years game 1 final against Mildura is something I’ll always remember. The Seahawks played as well and there must have been about 1200 people at the Arc, it was awesome. Hopefully the crowd will help us again this year. Big V: How have you found the D1 conference system this year? HG: To be honest I don’t know if the conference system will result in the two best teams making it to the grand final series, only time will tell. I think if you finish on top of the ladder you should be rewarded with the opportunity for a second chance if you happen to drop the first game of the finals. Really there is no benefit in finishing first or AUGUST 2012 EDITION AUGUST 2012 EDITION OVERTIME MAG OVERTIME MAG DEFINE YOUR BRAND In this edition of Overtime, Managing Director of Acorn Brand Design and BigV Board Member Ned Coten discusses the development of your Brand. This article is Part 2 of a threepart series on Brand Development. In the last edition of Overtime, I discussed Identifying the personality of your brand, defining the Target Market and understanding your competitors. We now move on to creating a clear and simple message. Create a clear, simple message to your target market that identifies why you are different and compels them to find out more. Once you have completed stages one to three above, you will have the foundations to start building your message. You might be thinking : “but I already know what my message is. We run archery competitions and events for people who like archery or want to learn”. That is a not a message. It’s a definition of your product (or service) and not good enough to stand out in today’s ultra-competitive environment. It is really just saying “this is what people do when they get here”. AUGUST 2012 EDITION What I’m talking about is a clear and compelling statement that sets you apart from the crowd and makes people think ‘Wow!’ To develop a really great message, you need to ask yourself some very simple questions, that you may find very hard to answer! 1. Who are you? Write down a quick, clear no frills, no spin description of what your sports organisation does. This should be a maximum of one sentence. 2. Who is it for? A simple description of your primary target market and your secondary target market if you have one. Again, a maximum of one sentence. 3. What are the top three problems you solve for the market? Why is it that people come to you instead of going somewhere else or doing it themselves? Write these down as three ‘dot points’, not long sentences. 4. Why are you different? Three to five ‘dot points’ that are very clear about what makes you different. If you are really struggling to find anything, it’s an indication that you need to develop some points of difference. These need to be things that your competitors are not doing, or not doing well. It’s really important here to identify things that are truly different and set you apart. For example, saying that “we provide really great service” or “our staff and volunteers are really friendly” is nowhere near good enough. People expect these things and they do not differentiate you – anyone could say those things. In today’s world, they are the most basic of things that you need to have just to be in business. 5. Why should anyone trust you? Prove your credibility. Do this by explaining your achievements, what you have done well as an organisation or feedback you receive from people. Some sports organisations dismiss this as being unimportant. I often hear people say “Oh we don’t have to do that because everyone around here knows what we have achieved and they trust us”. This is a very dangerous thing to do. Just because you live and breathe your sports environment, that doesn’t mean everyone else does too. People do not know how good you are, or that they should trust you. It is absolutely critical to ensure you gather all the evidence you can to provide your credibility… unless of course you want to carry on just like you are now. 6. What emotional benefits do you deliver? How do you want people to feel when they interact with your club or association? Do you leave them feeling elated, relieved, excited, relaxed or something else completely. Write down three emotions that summarise how you want people to feel when they interact with your sports organisation. 7. What is your Big Idea as a sporting organisation? This is the why. It needs to make an emotional connection with people and make them realise that they are dealing with an organisation that really cares about making the world a better place? Sound a bit ‘airy fairy?’ I’m not suggesting that you make this your key marketing message, but you need to have a higher purpose rather than just churning people through, taking their money just so you can survive until next season. How is your sports organisation going to really contribute to the community and become a compelling, engaging brand that people want to be part of? This completes Part 2 of ‘Define your Brand’. Part 3 will be in the next edition of Overtime. AUGUST 2012 EDITION
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