here - Se7enth Fury Grammaton Records

Se7enth Fury Grammaton Records
EDM MUSIC
CATALOGUE
as a value-added product
for DJ equipment
manufacturers
Company Overview
Founded 12 February 2012
opening within the
following 6 months
Meteoric rise to become the
#23
rd*
Best Record
Label in the
World
*The Top Tens / Best Record Labels
headquarters
mexico city
opening within
the following
6 months
Company Catalogue
Spans at least 75 criticallyacclaimed releases, which includes
world-famous EDM producers from
around the globe
DJ Pete Tha Zouk
Majuri
Ellie Lawson
A new 7FGR
release hits the
stores
worldwide
each week
Each release is comprised of 3
to 7 tracks on average
Product Description
Se7enth Fury Grammaton Records offers the entire 7FGR catalogue as a valueadded product in the form of a coupon to any DJ equipment manufacturer,
granting their end users (which are in most cases professional DJs) expressed ,
written license to use any downloaded track from the catalogue in live
DJ sets and performances, royalty free, forever.
Business model example
Printed code, accompanied
by expressed written
permission for use on live
performances
DJ coupon
The end user, who purchases the
equipment, is rewarded with a free
coupon for the amount of US$100.00 to
spend on music from the 7FGR
catalogue, and also grants him/her
explicit permission to play the tracks on
their live gigs and performances.
Coupon holders have access to the entire
7FGR catalogue, past, present and future
Coupon Description
DJ Coupon
Crp4hj6k91TZ88we56
a code of 4 to 20 alphanumeric
positions
(only numbers, only characters, mixed caps, or
any combination of these) resulting in 9999 to
7.0E+35 possible combinations.
Coupon codes can be generated by 7FGR or
the client company.
A user must register a 7FGR Coupon within the
7FGR website in order to be able to use it.
Once registered, the coupon is
non-transferable. This prevents
theft by others who can gain
access to the coupon code
and try to use it.
Coupon Attributes – Mandatory
Company
The Company attribute defines the company
to which the coupon is assigned; i.e.: Denon,
Pioneer, Stanton, Tascam, etc.
Product
The Product attribute defines the product to which the
coupon is assigned. For example, if the Company
attribute is Pioneer, the Product attribute might be
CDJ-2000NXS, etc. If the Company attribute is Stanton,
the Product attribute might be SCS.4DJ.
Series
The Series attribute is a 4 letter serial code
which defines the batch. These range from
AAAA to ZZZZ, giving a total of 456,976 possible
batches, each with up to 1,000,000 codes
Coupons Attributes – Optional
Expiry Date
Downloads
The Expiry Date attribute defines
an absolute date, after which the
coupon will no longer be valid,
even if the coupon has not been
registered on the 7FGR website by
the end-user.
The Downloads attribute defines
how many tracks can be
downloaded, regardless of the
price. Each download is deducted
from this value, until the coupon
reaches zero.
Valid Months
Dollar Value
The Valid Months attribute defines
the valid time span (in months) of
the coupon, starting from the date
when the end-user registers the
coupon on the 7FGR website.
After said months have elapsed
plus 1 day, the coupon is no longer
valid.
The Dollar Value attribute defines
the monetary credit of the coupon.
Each download (track dollar value)
is deducted from this amount, until
the coupon can no longer be used
to download another track because
the coupon’s balance (credit) is
insufficient.
Case Study
For example, suppose a coupon has the following
attributes:
a) Company: Denon
b) Product: SC3900 Digital Media Turntable
c) Series: AAAA
d) Expiry Date: 31 October 2015
e) Valid Months: 4
f) Dollar Value: US$100.00
g) Downloads: 100
So, by the 30th of July , the coupon attributes
look like this:
d) Expiry Date: 31 October 2015 (this condition
has not been met)
e) Valid Months: 3.5 left (this condition has not
been met)
f) Dollar Value: $0.17 left (this condition has not
been met)
g) Downloads: 33 left (this condition has not been
met)
and today is the 30th of June 2015.
Suppose the user will register the coupon on the
7FGR website on the 15th of July 2015. In the
course of the following 2 weeks (30th of July 2015)
he downloads 67 tracks, each worth US$1.49,
which total US$99.83.
Attribute f makes it now impossible to download
another track, so even though all attributes
technically have not been met or exceeded, this
one attribute effectively renders the coupon
useless.
Financial Advantages
In addition to a value-added product in the form of
a free 100 dollar coupon, and a written
%
license
granting the end user permission to play any
downloaded EDM track from the 7FGR catalogue
at live gigs and performances, the manufacturer
will receive 7% total revenue share for life, from all
paid downloads on the 7FGR website by any user
who holds or held a 7FGR coupon included with
the manufacturer’s DJ equipment.
The coupon holder is entitled to take advantage of these benefits for free, while
the manufacturer continues to generate revenue long after the initial sale, for
as long as the end-user continues to purchase music from 7FGR.
Financial Advantages
For example, purchase a 10,000 coupon
=
batch, each worth US$100.00 to the end user
(Dollar Value attribute) at US$10.00 each,
securing US$1 Million worth of music (as a
value added product) for your device for
only US$100K, which will be happily paid by
the end-users without even noticing!
The US$10.00 coupon (which represents 2% or less of the price of the
equipment, for example) is actually less than the device’s price difference
from store to store, and goes virtually unnoticed by the end-user, which will
be more than happy to get a free hundred dollar coupon.
Global Presence
7FGR tracks and releases are sold the world
over, on such stores as Beatport, Juno
Download, Amazon, Spotify, iTunes, Deezer,
eMusic, Google Play, Nokia, Rhapsody,
Tunes4DJs, TrackItDown, DJTunes, Shazam,
etc.
Comparison of track sales price
US$1.99
US$2.49
US$1.75
US$2.49
US$1.29
*
US$1.09
US$1.49
* additional 10% discount (on average) if the whole
release (album or EP) is purchased
Marketing Advantages
No other music label offers such benefits,
which are unprecedented as a marketing
strategy for DJ equipment manufacturers
and the music industry as a whole. The end
user’s explicit license to play downloaded
EDM tracks at live gigs and performances,
which spreads over the entire 7FGR
catalogue – past, present and future, sets
this massive deal apart from the
competition.
Value-added product to the amount of 20% of
the main product price plus a live performance
license is a huge advantage against competing
brands, while also providing a tremendous
impact on perceived value to the end user.
Client Company Advantages Summary
A manufacturer can add a powerful
value-added item to their product,
making the end-user visually perceive a
huge benefit gain by purchasing their
gear, enabling the manufacturer’s sales
to soar beyond the competition.
The coupon is redeemable for a very high
quality product: all world-acclaimed 7FGR
releases, past, present and future (when
released), are immediately accessible to
the user and are offered in full CD quality
WAVs and 320kbps MP3s.
Not only is the value-added coupon
virtually free for the manufacturer,
but is also entitled to 7% revenue
share from all purchased downloads
on the 7FGR website by its end-users,
for life.
There are currently no other record
labels offering such a massive deal,
which can also be acquired as an
exclusive to a brand or equipment
product line. All aspects of the offer are
negotiable.
Online detailed reports, which can be
downloaded to Excel, offer your
Marketing Department valuable
information for targeted campaigns.
The coupon immediately serves a
useful purpose, as it greatly
enhances the usefulness and
utility of the equipment.
Thank you!
+44 1772 368033
7fgr
[email protected]
se7enthfury
www.7fgr.com
7fgr
se7enthfury
@se7enthfury