SHEPLEY BULFINCH CORE COLLABORATIVE

SHEPLEY BULFINCH CORE COLLABORATIVE
Roles
Lauren’s background in design and recent adventures in
pursing her MBA — concentrating in healthcare — has given
her the dynamism needed to drive innovation in healthcare.
She will facilitate the design process by providing innovative
policy, operations, and business ideas through design
thinking.
As founder of The Solutions Group and leader of Shepley
Bulfinch’s lean process improvement initiative, she has the
experience necessary to lead innovative change for MD
Anderson.
Responsibility
Years of Experience
Manages the team and is
the primary contact for the
owner. She is responsible
for the success of
the project as well as
the success of each team
member.
8+
DESIGN LEADERSHIP
1
DESIGNPHASE
LEADERSHIP
PHASE 1
Lauren Janney, EDAC
Healthcare Design Strategist, Shepley Bulfinch,
The Solutions Group
Lauren is also responsible for making sure the team is
exceeding client expectations. She manages the teams and
RE-SEND INVITATION
RE-SEND INVITATION
its resources and ensures smooth project delivery through
the use of lean practices.
no
go
GOOD MIX OF
VOLUNTEERS?
Roles
Target
Single Area
of Ops
(LIKE ED)
RESEARCH Target
Single
1) Cultural Disposition
of Ops
2) Frame Additional
Research (LIKE ED)
2
Begins
GOOD MIX OF
VOLUNTEERS?
go
Angela
is a design
leader at Shepley Bulfinch.
EVALUATE
RESEARCH
INVITE
EVALUATEHer initial
VOLUNTEER1)POOL
VOLUNTEER POOL
Area1) Establish Brand
Vision Disposition
1) Cultural
Establish Brand Vision
collaboration with
user and implementation groups will help
3) Deploy Research
Phase
INVITE
1) Diversity
1) Diversity
2) Deploy Branded
DesignAdditional
2) Frame
2) Deploy Branded Design
(social,
departmental)
(social, departmental)
milestones;
along with
a strategic
Leader Volunteer
Inviteestablish
Research
Leader Volunteer
Invite developing
2) HR scan
2) HR scan
3) Gather Volunteer
3) Deployand
Research
3)
Gather
Volunteer
innovative direction for MD Anderson. Her passion
Responses
Responses
2
Phase
Begins
Angela Watson, AIA, LEED AP
SCANNING &
TEAM SCANNING &
+
ENTERPRISE
MESSAGING
1) Final DL Team +
Notified
(meme)
ENTERPRISE
FRAMING
Innovation
Design Leadership, Shepley
Bulfinch
TRAINING
FRAMING
MESSAGING
2) DLT Birkman
Event Held
3) Introduce Design
Thinking
no
go
for advancements in the healthcare industry makes her a
valuable leader, providing support and oversight throughout
project implementation.
go Responsibility
Oversees the development
and implementation
of projects. Angela will
support all groups involved
and provide leadership
and support.
Years of Experience
22+
Her passion for teaching in both classroom and studio makes
her a leader who fosters a collaborative team process that
challenges all members to their full potential.
EXECUTIVE TEAM
RECOMMENDED
BIRKMAN RECOMMENDED
EXECUTIVE TEAM
EVALUATES TRAINING
&
DESIGN LEADERS
1) Introduce Birkman
EVALUATES &
DESIGN LEADERS
SELECTS FINALISTS
TO
FINALISTS
PRESENTED TO
1) Final DL TeamPRESENTEDSELECTS
2) Deploy Birkman
EXECUTIVE TEAM
EXECUTIVE TEAM
Notified (meme)
3) Red Point Health
2) DLT Birkman Event Held
Evaluates Birkmans
BIRKMAN
1) Introduce Birkman
2) Deploy Birkman
3) Red Point Health
Evaluates Birkmans
3) Introduce Design
Thinking
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SHEPLEY BULFINCH CORE COLLABORATIVE
Roles
Brewer is a recent graduate from the Institute of Design
master’s program. With a background in both humancentered design and engineering, he will bridge the gap
between desirability and feasibility; bringing cutting edge
ideas to the healthcare industry.
DESIGN LEADERSHIP
1
DESIGNPHASE
LEADERSHIP
PHASE 1
Innovation Design Leadership, Shepley Bulfinch,
The Solutions Group
RE-SEND INVITATION
RESEARCH Target
Single
1) Cultural Disposition
of Ops
2) Frame Additional
Research (LIKE ED)
Begins
SCANNING &
FRAMING
+
ENTERPRISE
MESSAGING
INVITE
RESEARCH EVALUATE INVITE
VOLUNTEER1)POOL
Area1) Establish Brand
Vision Disposition
1) Cultural
Establish Brand Vision
3) Deploy Research
2
1+
no
no
go
go
GOOD MIX OF
VOLUNTEERS?
go
Phase
Brewer is a core team
member responsible
for delivering advanced
solutions and the strategy
for implementation.
RE-SEND INVITATION
GOOD MIX OF
VOLUNTEERS?
(LIKE ED)
Years of Experience
He is passionate about crafting the means to enable
incredible user experiences and enhancing them with new
and emerging technologies.
Brewer Palmer
Target
Single Area
of Ops
Responsibility
1) Diversity
2) Deploy Branded
DesignAdditional
2) Frame
2) Deploy Branded Design
(social, departmental)
Leader Volunteer
Invite
Research
Leader Volunteer Invite
2) HR scan
3) Gather Volunteer
3) Deploy Research
3) Gather Volunteer
Responses
go
EVALUATE
VOLUNTEER POOL
1) Diversity
(social, departmental)
2) HR scan
Responses
2
Phase
Begins
TEAM SCANNING &
TRAINING
FRAMING
1) Final DL Team +
Notified
(meme)
ENTERPRISE
MESSAGING
2) DLT Birkman
Event Held
3) Introduce Design
Thinking
EXECUTIVE TEAM
RECOMMENDED
BIRKMAN RECOMMENDED
EXECUTIVE TEAM
EVALUATES TRAINING
&
DESIGN LEADERS
1) Introduce Birkman
EVALUATES &
DESIGN LEADERS
SELECTS FINALISTS
TO
FINALISTS
PRESENTED TO
1) Final DL TeamPRESENTEDSELECTS
2) Deploy Birkman
EXECUTIVE TEAM
EXECUTIVE TEAM
Notified (meme)
3) Red Point Health
2) DLT Birkman Event Held
Evaluates Birkmans
BIRKMAN
1) Introduce Birkman
2) Deploy Birkman
3) Red Point Health
Evaluates Birkmans
3) Introduce Design
Thinking
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LIFT1428 CORE COLLABORATIVE
Roles
Healthcare entrepreneur, anthropologist, and healthcare
design, strategy, and marketing professional—passion
is human engagement and consumer behavior. Career
spans over 25 years in the healthcare delivery and patient
education spaces. Regarded as a leading healthcare design
thinker with a unique focus on user engagement and the
intersection of voice and experience. Highly respected by
peers as a thought leader in today’s emerging healthcare
economy. As one of America’s most respected innovators in
the healthcare space, McDonald presents valued expertise
in anthropology; design; healthcare strategy; population
health management; design thinking; healthcare service
design; patient experience design; and, healthcare marketing,
advertising & communications.
RE-SEND INVITATION
RE-SEND INVITATION
Responsibility
Years of Experience
Provides healthcare
expertise, strategic vision
and leadership through the
lens of design and human
engagement.
25+
DESIGN LEADERSHIP
1
DESIGNPHASE
LEADERSHIP
PHASE 1
David C. McDonald
Healthcare Design Anthropologist,
CEO Lift1428
no
no
go
go
GOOD MIX OF
Roles
VOLUNTEERS?
Target
Single Area
of Ops
RESEARCH Target
Single
1) Cultural Disposition
of Ops
2) Frame Additional
Research (LIKE ED)
INVITE
Kevin Tugman, one of the co-founders of Lift1428 and the
ChiefEVALUATE
Creative Officer.
he has devoted his
RESEARCH
INVITE As a designer, EVALUATE
VOLUNTEER1)POOL
VOLUNTEER
POOL
Area1) Establish Brand
Vision career
1) Cultural
Disposition
Brand Vision
to buildingEstablish
compelling
design solutions
that
engage
1) Diversity
2) Deploy Branded
DesignAdditional
2) Frame
2) Deploy Branded Design
(social, departmental)
consumers
to take
Leader Volunteer
Inviteand activate
Research
Leader Volunteer
Invitea
2) HR scan
3) Gather Volunteer
3) Deploy Research
3) Gather Volunteer
1) Diversity
more(social,
meaningful
role in
departmental)
(LIKE ED)
2) HR scan
3) Deploy Research
their health and wellbeing. He is fascinated
with how visual
Responses
Responses
design can empower behavior and consumer experience. He
has worked with hundreds of hospitals and health systems
to cultivate design solutions that are relevant, engaging, and
Phase
Phase
accountable to both sides—provider and consumer. David
McDonald and Kevin started the LIFT organization several
years ago with a belief that design and design thinking
Begins
Begins
are crucial to the evolution of our healthcare system. And
SCANNING
TEAM SCANNING &
EXECUTIVE TEAM
BIRKMAN RECOMMENDED
J.&Kevin Tugman
EXECUTIVE
TEAM
it’s excitingRECOMMENDED
to see how
those ideas
are taking hold with
FRAMING
TRAINING
EVALUATES TRAINING
&
DESIGN LEADERS
FRAMING
1) Introduce Birkman
EVALUATES &
DESIGN LEADERS
SELECTS FINALISTS
TO
SELECTS
FINALISTS
PRESENTED
TO
CCO+ & Founding Partner, 1)Lift1428
Final DL Team +
healthcare
providers—championing
LIFT’s
unique value
1)
Final DL TeamPRESENTED
2) Deploy
Birkman
ENTERPRISE
EXECUTIVE TEAM
Notified
(meme)
ENTERPRISE
EXECUTIVE TEAM
Notified (meme)
3) Red Point Health
proposition
as
a
strategic
partner.
MESSAGING
MESSAGING
2) DLT Birkman
Event Held
2) DLT Birkman Event Held
2
Responsibility
GOOD MIX OF
VOLUNTEERS?
go
go
Offers strategic insight
regarding consumer
Years of Experience
25+
engagement, activation
and creative guidance.
2
Evaluates Birkmans
3) Introduce Design
Thinking
BIRKMAN
1) Introduce Birkman
2) Deploy Birkman
3) Red Point Health
Evaluates Birkmans
3) Introduce Design
Thinking
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LIFT1428 CORE COLLABORATIVE
Roles
Responsibility
Leyan Phillips is an expert in consumer engagement and
behavior change marketing with more than 25 years
experience in Europe, the US and Asian markets. He has
tirelessly pioneered the adoption of design thinking principles
in healthcare—first with healthcare giant Humana in the UK,
where he conducted the first ethnographic research studies
for the NHS, and latterly with healthcare systems in the US,
where he advises them on their branding, marketing and
population health management strategies. After studying
Japanese cultural studies at Cambridge, Phillips worked in
senior leadership roles for global brands, including Vodafone
and Harrods, and spent five years in a Tokyo ad agency as a
Creative Director. He brings a strong consumer focus to his
work, leading organizations such as global telehealthcare
RE-SEND INVITATION
RE-SEND
INVITATION
company, Tunstall through
transformational
change
to design.
Strategic leadership
consumer engagement,
behavior change and
experiential branding.
Years of Experience
25+
DESIGN LEADERSHIP
1
DESIGNPHASE
LEADERSHIP
PHASE 1
Leyan Phillips
Partner & Chief Strategist, Lift1428
no
no
go
go
GOOD MIX OF
VOLUNTEERS?
Roles
Target
Single Area
of Ops
(LIKE ED)
RESEARCH Target
Single
1) Cultural Disposition
of Ops
2) Frame Additional
Research (LIKE ED)
2
Begins
SCANNING &
1) Diversity
1) Diversity
2) Deploy Branded
DesignAdditional
2) Frame
2) Deploy Branded Design
(social, departmental)
(social,
Leader Volunteer
Invitemethodology
Research
Leader Volunteer
Invite
to illuminate
opportunities
fordepartmental)
improving
2) HR scan
2) HR scan
3) Gather Volunteer
3) Deploy Research
3) Gather Volunteer
interactions.
Galiano
facilitates
interactive
studio
workshops
Responses
Responses
2
Phase
Josette Galiano
Begins
TEAM SCANNING &
FRAMINGResearch Designer,
TRAINING
FRAMING
Experience
Lift1428,
+
1) Final DL Team +
TheENTERPRISE
Institute of Healthcare Design
Thinking
Notified
(meme)
ENTERPRISE
MESSAGING
EVALUATE
RESEARCH
EVALUATE
Josette
GalianoINVITE
is an experience research
designer
VOLUNTEER POOL
VOLUNTEER POOL
Area1) Establish Brand
Vision Disposition
1) Cultural
Establish Brand Vision
driven to clarify1)the
complex. She utilizes design research
3) Deploy Research
Phase
INVITE
GOOD MIX OF
VOLUNTEERS?
go
MESSAGING
2) DLT Birkman
Event Held
3) Introduce Design
Thinking
and events for healthcare organizations to champion the
practice of design and to fuel innovation. With a background
in Industrial Design, Cognitive Science and museum
engagement, Galiano reframes healthcare challenges
through human science insight. Galiano serves as Executive
Director and Co-founder of the Institute of Healthcare Design
Thinking—an organization dedicated to the advancement of
EXECUTIVE TEAM
RECOMMENDED
BIRKMAN RECOMMENDED
EXECUTIVE TEAM
design thinking
in LEADERS
healthcare
strategy,
voice
and experience.
EVALUATES TRAINING
&
DESIGN
1) Introduce
Birkman
EVALUATES
&
DESIGN
LEADERS
SELECTS FINALISTS
TO
FINALISTS
PRESENTED TO
1) Final DL TeamPRESENTEDSELECTS
2) Deploy Birkman
EXECUTIVE TEAM
EXECUTIVE TEAM
Notified (meme)
3) Red Point Health
2) DLT Birkman Event Held
Evaluates Birkmans
go Responsibility
Facilitates the individual
and organizational
adoption of design thinking
for enhanced experience
and healthcare innovation.
Years of Experience
3+
BIRKMAN
1) Introduce Birkman
2) Deploy Birkman
3) Red Point Health
Evaluates Birkmans
3) Introduce Design
Thinking
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COLLABORATIVE SPECIALISTS
Roles
Responsibility
With a deep appreciation for data-driven design, Amanda will
guide MD Anderson toward highly informed decisions that
are based on qualitative and quantitative information. Her
passion for bringing clarity to complex issues, paired with
her graphic storytelling skills, positions her to break down
problems and share powerful insights with stakeholders
Individual Contributor
Years of Experience
3+
DESIGN LEADERSHIP
1
DESIGNPHASE
LEADERSHIP
PHASE 1
Amanda will plan and implement the project’s data collection,
management, and manipulation around important metrics.
She will work closely with the design and strategy team to
test and simulate the impact of design concepts.
Amanda Levesque
Data Analyst, Shepley Bulfinch,
The Solutions Group
RE-SEND INVITATION
RE-SEND INVITATION
no
no
go
go
GOOD MIX OF
VOLUNTEERS?
GOOD MIX OF
VOLUNTEERS?
go
Target
Single Area
of Ops
(LIKE ED)
RESEARCH Target
Single
1) Cultural Disposition
of Ops
2) Frame Additional
Research (LIKE ED)
3) Deploy Research
2
Phase
Begins
INVITE
RESEARCH EVALUATE INVITE
VOLUNTEER1)POOL
Area1) Establish Brand
Vision Disposition
1) Cultural
Establish Brand Vision
EVALUATE
VOLUNTEER POOL
1) Diversity
2) Deploy Branded
DesignAdditional
2) Frame
2) Deploy Branded Design
(social, departmental)
Leader Volunteer
Invite
Research
Leader VolunteerRoles
Invite
2) HR scan
3) Gather Volunteer
3) Deploy Research
3) Gather Volunteer
Responses
2
Phase
go
1) Diversity
(social, departmental)
Responsibility
Years of Experience
2) HR scan
Responses
Bryan brings his expertise in the planning of healing
environments to design thinking. With extensive background
in disaster recovery, he will offer the team a perspective on
resilient healthcare design.
Individual Contributor
20+
Begins
Bryan Jones, AIA, LEED AP
SCANNING &
TEAM SCANNING &
FRAMING
Space Planning, ShepleyTRAINING
Bulfinch
FRAMING
+
1) Final DL Team +
ENTERPRISE
Notified
(meme)
ENTERPRISE
MESSAGING
MESSAGING
2) DLT Birkman
Event Held
3) Introduce Design
Thinking
EXECUTIVE TEAM
RECOMMENDED
BIRKMAN RECOMMENDED
EXECUTIVE TEAM
EVALUATES TRAINING
&
DESIGN LEADERS
1) Introduce Birkman
EVALUATES &
DESIGN LEADERS
SELECTS FINALISTS
TO
FINALISTS
PRESENTED TO
1) Final DL TeamPRESENTEDSELECTS
2) Deploy Birkman
EXECUTIVE TEAM
EXECUTIVE TEAM
Notified (meme)
3) Red Point Health
2) DLT Birkman Event Held
Evaluates Birkmans
BIRKMAN
1) Introduce Birkman
2) Deploy Birkman
3) Red Point Health
Evaluates Birkmans
3) Introduce Design
Thinking
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COLLABORATIVE SPECIALISTS
Roles
Responsibility
Mardelle will lead the team in any extensive research,
Evidence Based Design practices or environmental
psychology. Mardelle is an internationally respected leader
in healthcare design, applied research, and environmental
psychology.
Individual Contributor
Years of Experience
35+
DESIGN LEADERSHIP
1
DESIGNPHASE
LEADERSHIP
PHASE 1
Mardelle Shepley, AIA ACHA
Director of Design Research, Shepley Bulfinch
RE-SEND INVITATION
RE-SEND INVITATION
no
no
go
go
GOOD MIX OF
VOLUNTEERS?
GOOD MIX OF
VOLUNTEERS?
go
Target
Single Area
of Ops
(LIKE ED)
RESEARCH Target
INVITE
of Ops
2) Frame Additional
Research (LIKE ED)
1) Diversity
1) Diversity
2) Deploy Branded
DesignAdditional
2) Frame
2) Deploy Branded Design
(social, departmental)
(social,
departmental) in
Leader Volunteer
Invitecombination
Research
Leader Volunteer
Invite
of operational
and
practical
development
2) HR scan
2) HR scan
3) Gather Volunteer
3) Deploy Research
3) Gather Volunteer
throughout the project
lifecycle. He will be responsible
Responses
Responses
RESEARCH EVALUATE INVITE
VOLUNTEER1)POOL
Single Area1) Establish Brand
1) Cultural Disposition
Vision Disposition
1) Cultural
Establish Brand Vision
3) Deploy Research
2
Phase
Begins
Roles
EVALUATE
VOLUNTEER POOL
As the Lean Healthcare Planner, Michael will provide a
Phase
for ensuring lean principles and practices are established
and that continuous improvement is a key component of
implementation. Begins
Michael has been involved in the planning, programming,
design and documentation process of multiple complex
healthcare related projects.
2
Michael Poscovsky, AIA, LEED AP
SCANNING &
TEAM SCANNING &
+
ENTERPRISE
MESSAGING
1) Final DL Team +
Notified
(meme)
ENTERPRISE
LeanFRAMING
Healthcare Planner, Shepley
Bulfinch
TRAINING
FRAMING
MESSAGING
2) DLT Birkman
Event Held
3) Introduce Design
Thinking
EXECUTIVE TEAM
RECOMMENDED
BIRKMAN RECOMMENDED
EXECUTIVE TEAM
EVALUATES TRAINING
&
DESIGN LEADERS
1) Introduce Birkman
EVALUATES &
DESIGN LEADERS
SELECTS FINALISTS
TO
FINALISTS
PRESENTED TO
1) Final DL TeamPRESENTEDSELECTS
2) Deploy Birkman
EXECUTIVE TEAM
EXECUTIVE TEAM
Notified (meme)
3) Red Point Health
2) DLT Birkman Event Held
Evaluates Birkmans
go
Responsibility
Individual Contributor
Years of Experience
10+
BIRKMAN
1) Introduce Birkman
2) Deploy Birkman
3) Red Point Health
Evaluates Birkmans
3) Introduce Design
Thinking
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