2009 IOJ Pipeline

O u t l e t P i p e l i n e 2009
How dreams
and schemes
become reality
Sicilia Outlet Village
ARMANI COLLECTIONS
BRIONI
BULGARI
BURBERRY
CALVIN KLEIN
COSTUME NATIONAL
DIESEL
DOLCE & GABBANA
ELLE MACPHERSON
STYLISH SOLUTION
FOR EXCESS STOCK
INTIMATES
With a slow economy, when your
customers are very careful with their
spending, it is ever more important
to have a good strategy for moving
your excess stock. McArthurGlen is
the outlet partner of choice for the
top designer and fashion brands.We
have 18 well-located villages across the
UK and Europe, with over 70 million
visitors annually. We recently opened
the Veneto Designer Outlet near
Venice, the Berlin Designer Outlet
and the Salzburg Designer Outlet.
We will soon open a new centre near
Naples, and outlets are underway in
Athens, Hamburg and other sites.
GUESS
To learn more about how we can
help you elegantly and profitably
clear your stock and increase cash
flow, contact Victor Busser in
London at +44 (0)20 7535 2300
or [email protected].
Also, please visit us at MAPIC,
November 18-20th 2009 in
Cannes, France.
www.mcarthurglengroup.com
GAP
HUGO BOSS
JIL SANDER
KAREN MILLEN
LA PERLA
LACOSTE
LK BENNETT
MARGARET HOWELL
MARNI
MISSONI
MOLTON BROWN
MULBERRY
NICOLE FARHI
NIKE
PAUL SMITH
POLO RALPH LAUREN
PRADA
ROBERTO CAVALLI
SERGIO ROSSI
TED BAKER
TOMMY HILFIGER
VALENTINO
VERSACE
CONTENTS
Vol. 5 No. 5
i A P u b l i c a t i o n 0 f i Cs c
O u t l e t P i p e l i n e 2009
PAGE 4
STaFF
Peter Sharpe
ICSC Chairman
Jaap Gillis
ICSC Chairman, EUROPEAN
advisory board
Michael P. Kercheval
ICSC President and CEO
Rudolph E. MIlian, scsm, scmd ICSC Senior VP
ICSC EUROPE
London, +44 20 7976 3100
[email protected]
ICSC/IOJ
2519 N. McMullen Booth Rd.
Suite 510-356
Clearwater, FL 33761
+1 727 781 7557
Linda Humphers
Editor in Chief ext. 3
[email protected]
PAGE 12
PAGE 24
Inside
4
6
8
10
12
14
16
18
20
22
24
26
McArthurGlen affirms No. 1 status
GVA Grimley shows experience counts
Value Retail’s Chic Outlet Villages
Premium Retail developing in Sicily
Promos starts leasing Timisoara
Batavia Stad reports double digit growth
Stable’s German schemes win approvals
OCI’s phase 2 at Wolfsburg
Foxtown Mendrisio adds luxury
Neinver
Fashion House sees robust expansion
Henderson
Randy Gdovin
Art Director ext. 4
[email protected]
Karen Knobeloch
Advertising Prod. Mgr. ext. 2
[email protected]
Sally Stephenson
Senior Advertising Executive
+1 847 835 1617
Fax: +1 847 835 5196
[email protected]
International Outlet Journal is a publication for the non-U.S. factory outlet industry. Copyright © 2009
Pipeline Advertiser Index
Fashion House Outlet Centres.............. BC
Foxtown Factory Outlets........................ 21
GVA Outlets.............................................. 7
Henderson Global Investors................ IBC
McArthurGlen Designer Outlets...........IFC
Neinver Outlets..................................... 23
OCI Wolfsburg........................................ 19
Premium Retail Sicilia Outlet Village.... 11
Promos.................................................. 13
Stable International.........................15, 17
Value Retail Plc....................................... 9
Value Retail News IOJ............................. 5
Value Retail News Directories............... 25
While IOJ has made every attempt to make this index as complete as possible, the accuracy is not guaranteed
P i p eli ne 2 0 0 9 I nt e r nat io na l O u t l e t J o ur n a l
3
OUTLET PIPELINE
McArthurGlen reaffirms
its No. 1 position
O
utlet retailing may be seen as a
winner of the economic downturn,
as consumers look to make their
money last longer and brands have more
excess stock to dispose of, but never before
has it been so important to develop the
right outlet in the right location with the
right brands.
It is now nearly 15 years since the first designer outlet centre opened in Europe, McArthurGlen’s Cheshire Oaks Designer Outlet in
the UK. Now, there may be more brands than
ever looking to outlet retailing as a distribution
channel in its own right, but they have more
outlet centres than ever to choose from.
Gary Bond, McArthurGlen’s CEO European Development, says: “McArthurGlen
focuses on ensuring that our new centres, as
well as our existing centres, through refurbishments and extensions, offer the right
experience for both consumers and brands.
This is complemented by continually ensuring
that we offer the right brand mix, customer
service, and events and promotions.”
With this in mind, McArthurGlen is
currently under way with 120,000 m2 of
schemes across Europe, including Athens –
20,500 m2 ; Berlin – 11,000 m2 ; Hamburg
– 20,000 m2 ; Naples – 26,000 m2 ; Salzburg
– 28,000 m2 ;Veneto – 14,000 m2 , as well as
second phases to schemes opened in 2008
and 2009. In addition, the company is also
looking at carrying out further extension to
several of its more established centres.
By the middle of 2010, McArthurGlen
will have 19 designer outlet villages open
across Europe, in the UK, Italy, Austria,
France, Germany, Belgium, and the Netherlands, with a further two under construction.
Gary continues: “And this is not the end
of our development pipeline. My team is
constantly looking for opportunities to develop further schemes across Europe. Of
particular interest is southern France and
Spain, and the German market, but we are
open to opportunities across the region, as
long as they are the right opportunities.”
McArthurGlen’s new schemes include:
Berlin Designer Outlet: a 16,500
m2 joint development with Henderson
Global Investors’ European Outlet Mall
Fund, McArthurGlen’s first designer outlet
village in Germany opened in June 2009,
with phase two due to open in 2010. The
4 I n ternational Ou tle t J ourn al Pipel ine 2009
McArthurGlen’s full development schedule includes new schemes La Reggia Designer Outlet near Naples, depicted at top, and the newly opened Salzburg Designer Outlet, above, in Austria.
7,500 m2 first phase is fully let and includes
brands such as René Lezard, Strenesse,
Marc O’Polo, Replay and Geox.
Salzburg Designer Outlet: a 28,000
m2 covered scheme adjacent to the city’s international airport – the company’s second
scheme in Austria. The design is reminiscent
of the splendours of a late 19th-century
shopping arcade, complete with a glassvaulted atrium, cherrywood paneling, and
brass and wrought-iron features.
La Reggia Designer Outlet: this
26,000 m2 scheme near Naples will be
McArthurGlen’s fifth scheme in Italy. It is
due to open early 2010, and will include
some of the top names in fashion in Italy,
as well as culinary experiences, and is located near the fashionable coastline dotted
with resorts including Positano, Amalfi and
Capri. The scheme has one of the world’s
largest solar energy projects in a retail de-
velopment, with the solar panels installed
on the roof covering an area equivalent
to the size of nearly three football pitches
and generating sufficient energy to power
80 households all-year round.
Veneto Designer Outlet: phase two
is due to commence shortly. Phase one
opened in autumn 2008, bringing the
total square metres of retail to 14,000,
and includes a luxury square with brands
including Blumarine, Burberry, Costume
National, Fendi, Fratelli Rosetti, Iceberg, I
Pinco Pallino, Jil Sander, Marni, Pal Zileri,
Paul Smith, Sergio Rossi and Valentino.
Also under way is Athens Designer
Outlet, Greece’s first designer outlet village, and a second project in Germany, in
Neumünster, near Hamburg. For more information on McArthurGlen, please go to www.mcarthurglengroup.com. c
OUTLET PIPELINE
GVA Grimley O.S.:
Expert Specialists
“We don’t do anything
except outlets,” is this
team’s motto.
W
ith Leasing and Operational
Management activity in eight
Outlet Centre schemes, GVA
Grimley Outlet Services is heading for the
“Top Five” of Operators in continental
Europe. This is the achievement of the
experienced GVA team, many of whom
have worked in the Outlet sector over the
last decade and more. And this applies
equally to Outlet Retailing, the Division which provides retail management
to brand owners opting to benefit from
out-sourcing the operation of their Outlet
store portfolio. Experience counts.
GVA Grimley Outlet Services attributes
its success to being a specialist – “We don’t
do anything except outlets” – and in these
times of ever-more competitive markets, we
know the benefits to be gained from building
real in-depth sector knowledge, rather than
promoting wide-ranging generalist skills.
We know that Outlet retailing is differ-
Fashion Arena Outlet Center in Prague
has seen a dramatic increase in sales and
footfall.
6 I n ternational Ou tle t J ourn al Pipel ine 2009
FASHION HOUSE Warsaw is one of the most successful outlet schemes in Eastern
Europe.
ent from ordinary retailing and we intend
to keep it that way. We know that specialism works.
GVA Grimley set out in 2000 to create a dedicated Outlet services business
capable of competing for the position of
‘best-in-class’ in Europe. In only seven
years we have created a team drawn from
expertise across the globe and present a
successful track record to the Outlet sector, both for established participants and
new market entrants alike. GVA Grimley
Outlet Services is the only independent,
pan-European Outlet practice currently in
a position to manage, operate and market
Outlet Centre schemes.
Through The Outlet Company, Liebrecht & Wood and GVA Grimley Outlet
Services, Fashion House Development
was created.
And the formula is working.
At the three Fashion House Outlet Centers
in Poland, at Fashion Arena Outlet Center
in Prague and at Premier Outlets Center in
Denmark, sales and footfall have increased
at dramatic rates. While outlet centers in
general are doing well during the economic
downturn, only those that are well-sited, wellmanaged and well-tenanted are showing the
kind of vigorous growth that GVA Grimley
Outlet Services’ clients are enjoying.
Furthermore, GVA’s involvement in
Fashion House Development projects in
Moscow and Bucharest has greatly sped up
the development cycle.
GVA Grimley Outlet Services is also
preparing to lease and operate what could
be Serbia’s first outlet centre. The 30,000m2 scheme, to be developed by Scorpion,
will be in Indija, on a highly visible site on
the E75 highway between Serbia’s capital
of Belgrade and its second city, Novi Sad.
Scheduled to open in the autumn of 2010,
the center has a catchment of 3.5 million
people within a 30 minute drive.
One of the principal trans-European corridors, the E75 highway is travelled by 40,000
vehicles daily. In its initial planning stages, the
center’s design includes 2,000 parking spaces.
Mixed-use residential and commercial development is also planned around the site.
“We’ve opened up new markets for high
quality outlet centers throughout Central
and Eastern Europe over the past six
years,” said Brendon O’Reilly, executive
director of GVA Grimley Outlet Services.
“This opportunity in the Republic of Serbia is as exciting as they come. It’s a beautiful development in a massive, highly accessible plot in the middle of all the people in
a country that doesn’t have enough retail
real estate, especially in Belgrade.”
Economic growth in the CEE territories
continues, O’Reilly said, pointing out that
Serbia’s economy grew by 6 percent in
2008. c
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For more information please contact:
Brendon O’Reilly,
Director, GVA Grimley Ltd.
+44 (0)7831 381 405
brendon.o’[email protected]
www.gvagrimley.co.uk/outlets
OUTLET PIPELINE
Value Retail Makes
Outlet Shopping Chic
O
ften rated as one of the top
outlet-center developers in the
world, Value Retail measures its
success not by the number of designer
Villages it operates – nine in the major cities of Europe – but on how well its many
retail partners perform.
Value Retail continues to find new and
exciting ways to attract exactly the right
shopper and to upgrade retail support
and services provided to brands. The
objective, of course, is to drive productivity and cash flow while protecting
brand positioning.
Sales performance growth across the
Villages has remained solid through the
second quarter and into the summer trading period, posting increases in footfall of
22 percent and comparative sales of 11
percent, and spend per visitor.
Bespoke programmes in the key source
markets are attracting increasing numbers
of visitors to each of the Villages. Global
sales and marketing initiatives throughout
international and European territories,
focusing on attracting high-end consumers
through high-end media partners – including a partnership with Conde Nast
which is now in its fifth year – and leading
travel industry associates continue to drive
strong year-to-date results.
This year’s Chic Guide to Europe,
dubbed as the “essential companion” with
contributors Francesca Versace, model
India Hicks and designers Vivia Ferragamo and Custo Barcelona reached a global
audience of 850,969 and attracted a record
of 9,000 entrants to its annual competition. More than 87,500 downloads of the
publication have been accessed from www.
“Fidenza Village is
the only Chic Outlet
Shopping Village in Italy
and it’s one of my favourite shopping destinations close to Milan.”
– Francesca Versace
8 I n ternational Ou tle t J ourn al Pipel ine 2009
ChicOutletShopping.com to date. The
Chic Guide to Europe was launched in the
spring at two exclusive events in Munich
and Milan, co-hosted by Value Retail
Chairman Scott Malkin and Vogue Italy
Editor-in-Chief Franca Sozzani. The event
was joined by special guests Francesca
Versace and Kate Reardon, both respected
contributors to this year’s guide.
Brands that have opened recently at Value Retail’s Designer Outlet Villages form
an impressive list: Amanda Wakely, Anya
Hindmarch, Bench, Brax, Bulgari, Camel
Active, Cath Kidston, Clarks, Closed,
Columbia, Converse, D&G, Dolce &
Gabbana, David Clulow, Desigual, Dockers, DVF, Ecco, Elizabeth Hurley, Foot
Locker, Fossil, Furla, Gant, Gerard Darel,
Helmut Lang, Jack Wills, Jacques Britt, Jaeger, Joseph, Kiki, La Perla, Levi’s, Louise
Kennedy, Luella, Marni, North Face, Pal
Zileri, Piquadro, Radley, Salewa, Salomon,
Samsonite, Schumacher, Seidensticker,
Stefano’s, Theory, Think Pink, Tom Tailor,
Triumph, Vans, Vivienne Westwood and
ZZ Hannes Roether. c
Center
locationOpening
La Roca VillageBarcelona, Spain
1998
Bicester VillageBicester, England
1995
Kildare VillageDublin, Ireland
2006
Wertheim Village
Frankfort, Germany
2003
Maasmechelen VillageMaasmechelen, Belgium
2001
Las Rozas VillageMadrid, Spain
2000
Ingolstadt VillageMunich, Germany
2005
La Vallee Village
Paris, France
2001
Fidenza Village
Parma, Italy
2003
GLA
204,000
236,800
125,000
222,000
212,000
185,000
226,000
193,800
186,000
1,790,600
THE NINE CHIC OUTLET SHOPPING
VILLAGES OF EUROPE
®
BICESTER VILLAGE – LONDON LA VALLÉE VILLAGE – PARIS FIDENZA VILLAGE – MILAN
LAS ROZAS VILLAGE – MADRID LA ROCA VILLAGE – BARCELONA MAASMECHELEN VILLAGE – BRUSSELS / DÜSSELDORF
INGOLSTADT VILLAGE – MUNICH WERTHEIM VILLAGE – FRANKFURT KILDARE VILLAGE – DUBLIN
POLO RALPH LAUREN, VERSACE, SALVATORE FERRAGAMO, DIOR, CALVIN KLEIN, BURBERRY, PAUL SMITH, BALLY, GIVENCHY,
MULBERRY, HUGO BOSS, LORO PIANA, ARMANI, KENZO, JIMMY CHOO, DIESEL, MAX MARA, DUNHILL, TAG HEUER, LOEWE,
TOMMY HILFIGER, D&G, CAROLINA HERRERA, TOD’S, ERMENEGILDO ZEGNA, FAÇONNABLE, DKNY, CELINE, WOLFORD, SMYTHSON,
ANYA HINDMARCH, MARNI, ALEXANDER MCQUEEN, LUELLA, FURLA, TEMPERLEY LONDON AND MANY OTHER LEADING
BRANDS HAVE DISCOVERED EUROPE’S EXCLUSIVE OUTLET SHOPPING VILLAGES CREATED AND SERVED BY VALUE RETAIL
RUN BY RETAILERS AND SERVING RETAILERS
19 BERKELEY STREET, LONDON W1J 8ED, ENGLAND
+44 (0)1869 323 757 WWW.VALUERETAIL.COM
OUTLET PIPELINE
Premium Retail plans to open
Sicilia Outlet Village in 2010
Like a true Sicilian
village, the project
has features designed
for families.
S
icilia Outlet Village is scheduled
to open in March 2010. The project is being developed by Milanbased Premium Retail in Agira (Enna), in
the heart of the island’s lakes and castles
district.
Located at the foot of the highest
provincial capital in Italy, at the Dittaino
junction on the Palermo-Catania (A19)
motorway, Sicilia Outlet Village will be
developed in two phases.
Phase 1 will comprise 25,000 m2 of
GLA, followed by a 6,000-m2 phase 2. The
center will be served by a vast 2,200-space
parking lot, much of it shaded. The centre’s
architecture reflects the region’s Sicilian Baroque period, with enhancements that include ceramics and mosaics rendered by the
artisans and masters of Caltagirone. Like
a true village, the design includes charming
Sicilian restaurants, pastry shops, ice cream
parlours and cafés set among flower beds,
shade trees and pergolas.
Sicilia Outlet Village also will feature areas dedicated to recreation for families and
children, tourist and information services
and community plazas designed to host
cultural events and concerts. In addition to
designer outlets, the center’s tenancy will
include shops displaying Sicilian craftsmanship, foods and wines.
Sicilia Outlet Village is strategically
located at the geographic center of the
island, allowing for fast and easy access
from all the major urban centers in Sicily:
20 minutes from Caltanissetta, 30 minutes
from Catania, 60 minutes from Agrigento
and Taormina and 90 minutes from Palermo. In addition to the A19, the ordinary
road network and the railways will guarantee access to and from the center, ensuring
that it can be reached in a short time from
any direction and generating a catchment
area of some 4 million people within a
90-minute radius.
From Palermo to Taormina, from the
10 I n te rnational Ou tle t Journ al Pipel ine 2009
park of Etna to the Agrigento temples,
the richness of the artistic and cultural
heritage combines with the beauty and
variety of the landscape of Sicily to
make this center unique in the world, a
destination for some 14 million tourists a year. The province of Enna sees
more than 1.5 million tourists each year,
attracted by the artistic heritage that
includes the Villa Romana del Casale in
Piazza Armerina, named a World Heri-
tage property by UNESCO.
Premium Retail, which was founded in
2008 by Stefano Stroppiana and the Percassi Group, handles the design, development, marketing and operation of large
luxury retail properties, including such
formats as designer outlets, fashion malls,
retail parks, theme shopping centers,
green shopping centers, luxury malls and
other innovative multi-use distribution
channels. c
In addition to its collection of the best Italian brands, Sicilia Outlet Village will also
include shops displaying local craftsmanship, foods and wines.
OUTLET PIPELINE
Timisoara Outlet Village
set to open in Romania
S
cheduled to open in 2011,
Timisoara Outlet Village will be
developed in two phases of 18,000
m2 and 7,000 m2, reaching a total GLA
of 25,000 m2 and 120 shops.
The €50 million project will be located in
the Calea Sagului district, in the southwest
of Timisoara, close to a Praktiker do-it-yourself store, a Metro and a Real hypermarket.
The settlement area is also well-served
by the E70 highway connecting Timisoara
with Beograd and the Serbian Country.
Timisoara is the 2nd largest city in Romania and has been a large economic, commercial and cultural center since the 18th century.
In recent years, Timisoara has enjoyed a
significant industrial boom as the number of foreign investments, especially in
high-tech sectors, has risen constantly.
Timisoara is frequently considered the
second most prosperous city in Romania,
following Bucharest.
The city is also called “Little Vienna” because it belonged for a very long time to the
Hapsburg Empire and the entire city center
consists of buildings built in the Kaiser era.
Timişoara is an important university center with the emphasis on subjects like medicine, mechanics and electro-technology.
An industrial city with extensive services, it
was the first mainland European city to be
lit by electric street lamps in 1884. It was
also the second European and the first city
in what is now Romania with horse drawn
trams in 1867. There are numerous claims
that Gustave Eiffel, the creator of the Eiffel
Tower in Paris, built one of Timişoara’s
footbridges over the Bega.
The old city consists of historic city
quarters with several historic squares
and proms. These are: Cetate (Belváros
in Hungarian, Innere Stadt in German),
Iosefin (Józsefváros, Josephstadt), Elisabetin (Erzsébetváros, Elisabethstadt), Fabric
(Gyárváros, Fabrikstadt). Numerous bars,
clubs and restaurants have opened in the
Timisoara is sometimes called “Little Vienna” because of the Hapsburg influence on
its many buildings.
Timisoara Outlet Village will be developed in two stages, with the first opening in 2011.
12 I n te rnational Ou tle t Journ al Pipel ine 2009
old center in the fine old baroque square.
The catchment for the 120,000-m2 site
includes 3.4 million inhabitants.
The Timis Company is the developer
and is jointly handling marketing with Promos. Promos will handle leasing, marketing and management of the center. Since
1990 Promos has been an Italian leader in
the Development, Promotion and Leasing
of Factory Outlet Centers. Promos projects throughout Italy, China and Romania
currently include 300,000 m2 of GLA,
350 loyal brands and investments worth
€700 million. c
OUTLET PIPELINE
Stable International reports
double digit growth all round
S
table International’s first fashion
outlet, Batavia
Stad Fashion Outlet in
the Netherlands, which
opened in 2001, has grown
by another 6.000 m2 in retail selling space this year.
Great brand names have
joined Batavia Stad Fashion
Outlet including Calvin
Klein, Fossil, Miss Sixty
and Converse. In the coming months Claudia Sträter,
Peak Performance and
Marlboro Classics Women
will also open their doors
to the public.
The opening of the
third phase was coupled
by an ambitious XXL
marketing campaign that
included print, TV and
radio commercials. The
impact of the campaign
has been very positive. Results yearto-date show visitor numbers up by
more than 10 percent on last year and
total turnover results up by more
than 30 percent.
Batavia Stad Fashion Outlet continues to be a catalyst for developments
and initiatives in the entire Lelystad
area. The first majestic phase of the
luxury 400-apartment complex on the
newly built Batavia harbour has been
completed and Lelystad City Centre has
opened a whole new development with
full-price stores.
Batavia Stad Fashion Outlet has
further room for growth. Stable International has put the first designs onto
the drawing board. When completed,
Batavia Stad will be the largest outlet
centre in the Benelux.
Stable Director Willem Veldhuizen
said, “We are very proud of the results
which are being achieved in Batavia
Stad. Like-for-like sales are showing a
growth of 6 percent. We are not seeing
cannibalisation. on the contrary, there
is room for growth, which is why we
have decided to start-up the first design
meetings with our architects for the
fourth phase.” c
Great brands and a beautiful shopping experience at Batavia Stad Fashion Outlet have
driven sales and footfall into double-digit increases.
14 I n te rnational Ou tle t Journ al Pipel ine 2009
Building on
strong brands
BATAVIA STAD
FASHION OUTLET
WIEDEMAR
FASHION OUTLET
MONTABAUR
FASHION OUTLET
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© Stable International Development BV, Hardwareweg 26, 3821 BM Amersfoort, Netherlands
+31 (0)33 - 450 40 30 www.stable.nl [email protected]
OUTLET PIPELINE
Stable’s German schemes
win their building permits
S
table International, developer
of Batavia Stad Outlet Shopping
in Lelystad, The Netherlands, is
committed to extending its outlet business
in Germany, which currently has only six
outlet centres.
Earlier this year Stable was granted
building permits for two outlet centers:
Wiedemar Fashion Outlet in April and
Montabaur Fashion Outlet in March.
Wiedemar Fashion Outlet is
near Leipzig, home to such international
companies as BMW, DHL, Porsche and
Amazon. Leipzig is the city that music
lovers associate with J.S. Bach.
The site is on the heavily travelled A9
Munich-Berlin Motorway with optimal ac-
cessibility via the Wiedemar exit. Leipzig
Airport is nearby, and the major cities
of Leipzig, Dresden and Potsdam are all
within 30 to 60 minutes drive time.
The 16,000-m2 centre features sleek,
modern architecture and a distinct colour
scheme, with most of the stores indoors
to ensure comfortable year-round shopping. Porta, the famous German furniture
store, has confirmed that it will also totally
refurbish its store opposite Wiedemar
Fashion Outlet to further enhance the
look and feel of this superb location.
Construction of Wiedemar Fashion
Outlet is scheduled to start in spring 2010
with opening set for spring 2011.
Montabaur Fashion Outlet, in
the federal state of Rheinland-Pfalz with
4 million residents, is between the densely
populated Rhein-Ruhr and Rhein-Main.
Quickly identified by the famous yellow
Schloss castle, Montabaur has strong development potential because of the high-speed
rail and A3 Motorway connection, and
because more than 7 million live within a
90-minute drive of the planned project.
The A3 is one of the most important
north-south motorways in Germany, with
an exit leading directly to the railway station
and to the Montabaur Fashion Outlet site.
In 2002 Montabaur became linked via the
high-speed rail to both Cologne and Frankfurt. Construction of the 13,500-m2 center
is scheduled to begin in spring or summer
2010 and open in summer 2011.
Kees Woltering, Stable’s co-owner, said in
a company newsletter that partnerships with
German companies are key to being able to
move quickly on outlet development there.
Woltering noted that few Dutch developers have been successful in Germany, which
he attributes to similarities in language and
law. “People are quick to assume that if
something works in The Netherlands, it
must be the same in Germany,” he said.
“Good financing alone is not enough,”
Woltering said. “It is essential that Stable
work with strong partners, which also makes
financing a lot easier to find. This also provides us with more German knowledge and
confidence from the financing parties.” c
Stable International has found two outlet sites in Germany with both commercial and cultural appeal: Leipzig, left, famous as the
home of Johann Sebastion Bach, and Montabaur, right, famous for its yellow Schloss.
16 I n te rnational Ou tle t Journ al Pipel ine 2009
OUTLET PIPELINE
2nd phase at Wolfsburg
happening quickly
Barely 2 years old,
DOW – the only
FOC in Northern
Germany – is already
enjoying success.
O
utlet Centres International’s
newest FOC, Designer Outlet
Wolfsburg, turns two years old
in December but already the center is so
successful that its second phase is already
under way.
Stephan Schäfer, OCI Commercial
Director said, “Only 20 months after the
opening we managed to get the centre
98 percent let, which exceeds our expectations – in particular in these difficult
times. We focused on women’s fashion
and premium lifestyle brands for the last
remaining units and the latest openings
reflect this strategy.”
The centre is still, for the time being, the
only purpose-built outlet centre in northern Germany.
Recent new openings in spring/summer included Tommy Hilfiger and Marc
O’Polo. And in September, Polo Ralph
Lauren opened its first outlet store in
northern Germany at DOW.
Turnover and visitor numbers continue
to climb compared to last year, helped by
marketing now targeting further catchments, including Braunschweig, Hannover,
Magdeburg, and Göttingen. DOW is easily attracting visitors even from Hamburg,
Bremen and Berlin.
According to Centre Manager Regina Leitner, DOW has been working
closely with the merchants association of
Wolfsburg. “As an example of our joint
efforts,” she said, “we will be issuing a new
city shopping guide in a few weeks.”
Building on its successes, DOW expects
to obtain building permits by the end of
this year and will start work immediately
on phase 2.
The opening of the 10,500-m2 phase
2 is planned for summer 2010. Phase 2,
which will be a mirror-image of phase 1,
is already more than 20 percent pre-leased.
“We see a close interaction between the
tenants and our centre management team
as a major key for success of the centre,”
Schäfer said. “In addition, a constant
trading up of the brand-mix is a very
important aspect for both our existing and
future tenants. This is what we exercised
in the centre in Zweibrücken when it was
under our management until February
2009 and this is exactly what we are doing
in Designer Outlets Wolfsburg.”
Phase 2 will bring the centre to its
maximum size of in total (phase 1 and 2
combined) to approx. 22,000 m² of GLA
and 100 shops. c
Turnover and visitor numbers continue to climb at OCI’s Designer Outlet Wolfsburg, where shoppers are coming from as far as
Hamburg, Bremen and Berlin.
18 I n te rnational Ou tle t Journ al Pipel ine 2009
Now leasing
phase 2!
designer outlets
Wolfsburg –
designer outlets Wolfsburg, Outlet Centres International’s
latest showpiece in northern Germany, an area with excellent
purchasing power and a shortage of outlet centres, is a
captivating concept. It owes its attraction to its authentic outlet design, breathtaking architecture and exceptional location
in one of Germany’s wealthiest areas. designer outlets
Wolfsburg attracts visitors from within a two hour catchment,
including the cities of Hanover, Hamburg and Berlin.
phase 1: 50 shops
98% let
phase 2: Now preleasing!
52 additional new shops
construction planned to commence summer 2010
opening planned for summer 2011
join:
BALDININI | CINQUE | DIESEL | FOSSIL | GANT | LEVI’S®
LACOSTE | LAUREL | MARC O’POLO | MEXX | NIKE
FACTORY STORE | OAKLEY | POLO RALPH LAUREN | PUMA
STRENESSE | SWATCH | TOMMY HILFIGER | and many more
www.designeroutlets.com
Outlet Centres
International (UK) Ltd.
55 High Street
Haslemere Surrey, GU27 2JY
United Kingdom
Hans Dobke
Chief Executive
Phone: +44 (0) 14 28 65 32 56
Fax:
+44 (0) 14 28 65 37 28
[email protected]
Stephan Schäfer
Commercial Director
Phone: +49 (0) 53 61 89 3 50-17
Fax:
+49 (0) 53 61 89 3 50-30
[email protected]
OUTLET PIPELINE
FoxTown Factory Stores Mendrisio:
The new pinnacle of outlet shopping
In 2008 FoxTown
expanded the FOC
in Mendrisio with 30
shops in a new wing.
F
oxTown Factory Stores Mendrisio, which opened in 1994, was the
first Factory Outlet Centre to open
in Southern Europe.
Silvio Tarchini has in fact pumped new
drive into the Ticino’s economy, and particularly in the Mendrisio area.
On the 4th of November 1995, Silvio
Tarchini launched the first phase of the
project, and now, 14 years later, FoxTown
Factory Stores Mendrisio counts 160 stores
with a total selling surface of 30,000 m2
offering more than 250 prestigious brands
and employing more than 950 people.
2008 represented the year of expansion
of the outlet centre: the luxury positioning
of Mendrisio inaugurated a new wing with
30 new shops introducing new prestigious
fashion labels.
Keeping FoxTown Mendrisio fresh is
and always has been an on-going philosophy, and the expansion confirms the success of the formula that attracts visitors
from many countries.
Last year, FoxTown Mendrisio focused on
a targeted marketing strategy aimed at changing FoxTown’s image of an Outlet Center
into it being an alternative for Boutiques,
thereby creating a positive combination of
quality and good value, presenting a broad
assortment of top quality merchandise at
advantageous prices. A goal of FoxTown is
to present the same level as the boutiques
and their greater customer interaction.
One of the success factors of FoxTown
Factory Stores Mendrisio is the strategic
position near the highway and a potential
customer base of 7.2 million people. The
centre is only 7 km from the Italian-Swiss
border and 200 meters from the highway
exit, with a frontage of 150 meters along
the A2 Highway (where yearly 14 million
vehicles pass), with visitors coming from
Switzerland, Lombardy, Piedmont and
from even further away.
FoxTown welcomes some 3 million visitors annually and over the first 8 months
this year registered a 15 percent increase in
turnover over the same period last year.
In July 2008 Forbes magazine declared
FoxTown Factory Stores Mendrisio as one
of the 10 Best Outlets in the World.
Parallel to the Swiss experience, Mr. Tarchini concentrated his attention on the new
emerging Chinese market. That is why on 18
October 2004 a joint-venture agreement was
signed with Orient International Entreprise
Ltd., the third of the 200 largest companies in
China, to open a new Centre in Shanghai.
FoxTown Shanghai, inaugurated on the
10th of June 2006, just one year after the
first stone was laid, follows the example of
Mendrisio offering European, American and
Chinese brands. FoxTown Shanghai is only 50
km from the centre of Shanghai, which is visited every year by 65 million Chinese people
and 2.5 million foreign tourists. The customer
base extends over a radius of 100 km and the
centre is served by a highway used by more
than 1 million vehicles per year. c
Open since 1995 and one of the original European FOCS, FoxTown Mendrisio has always been known for its designer brands.
20 I n te rnational Ou tle t Journ al Pipel ine 2009
OUTLET PIPELINE
NEINVER launches
The Style Outlets
A new branding
campaign will unify
NEINVER’s outlet
centers in Germany,
Italy and Portugal.
N
EINVER, the leading European
real estate company in development, investment and asset
management, has created a new outlet
concept, THE STYLE OUTLETS.
Under this new brand the Company
will unify all the centers it actually
develops and operates in Germany, Italy
and Portugal, which together represent
approximately 105,000 m2 and about 500
stores. NEINVER is also the well-known
operator of FACTORY outlet centers in
Spain and Poland.
With the development and management of 11 outlet centers, NEINVER is
positioned as the leading outlet operator
in Spain, Poland and Germany, and the
second in Europe. The company uses
multidisciplinary teams to manage almost
223,000 m2 of outlet GLA. Last year
they registered 27 million visitors and its
turnover amounted to €550 million.
NEINVER pioneered the introduction
of the outlet concept in Spain and Poland,
under its leading FACTORY brand. It
has now developed a new outlet concept
in order to adapt to the needs of other
European markets where it operates and
to remain the benchmark of its sector.
THE STYLE OUTLETS will start to
come on line in Zweibrücken (Frankfurt,
Germany), continuing with Castel Guelfo
(Bologna, Italy), Vila do Conde (Porto,
Portugal) and, in 2010, in Vicolungo
(Milan, Italy).
In the retail sector in Europe in the next
three years, NEINVER will invest a total
of €500 million. In this sector, it currently
operates more than 348,000 m2 of GLA
in shopping malls and outlets, around
1,300 shops with over 700 of the best international firms. In addition, it has nearly
267,000 m2 of GLA under development.
NEINVER also manages the IRUS Eu22 I n te rnational Ou tle t Journ al Pipel ine 2009
ropean Retail Property Fund, one of the
largest private pan-European real estate
funds controlled by a Spanish company.
NEINVER CEO, Manuel Lagares,
states: “One of the main features of
NEINVER has always been innovation.
We maintain a continuous search for
cutting-edge projects that allow us to offer
market solutions to potential demands.
We were pioneers in
Spain and Poland in the introduction of
the Outlet concept. Now THE STYLE
OUTLETS have come into being in response to the needs of European markets
such as Germany, Italy and Portugal. I
believe this is the essence of our success:
continuously listening and adapting to the
market.” c
Castel Guelfo
By 2010 NEINVER’s new Style Outlets branding will have been rolled out to the developer’s factory outlet centers in Zweibrücken (Germany), Vila do Conde (Portugal) and
Castel Guelfo and Vicolungo (Italy).
OUTLET PIPELINE
Fashion House Outlets
see robust sales growth
FHD offers a unique,
Low-risk package to
FOC investors.
A
s the news from the high street is
all about the negative impact of the
recession, the Outlet sector reports
growth with increased footfall, yr/yr sales
increases and ongoing new store openings.
FASHION HOUSE Development has
recently reported a wide range of new store
openings across centres in Bucharest, Gdansk,
Sosnowiec and Warsaw, a number of existing
site expansions and new sites across Eastern
Europe including Russia and Romania.
The FASHION HOUSE Development
portfolio already includes three Outlet Centres in Poland and one in Bucharest. All of
the existing Centres are continuing to show
remarkable growth despite the downturn,
including increasing footfall, sales and spend
as well as new lease signings. At the CEE Retail Real Estate Awards
2008, highlighting the best commercial retail
real estate companies, retailers and projects
in the CEE region, FASHION HOUSE
Outlet Centre Warsaw was awarded with
the title Factory Outlet of the Year by an
international academy of jurors comprised
of senior industry professionals.
In Romania the second FASHION
HOUSE Outlet Centre Bucharest East is
under development. In Poland the second
phase of FASHION HOUSE Gdansk
started early in spring of this year and
its opening is planned for the middle of
November 2009. The FASHION HOUSE
Moscow project is already very advanced
and it is planned to be opened in 2012.
The next location under development is
St. Petersburg with expansion plans into a
further set of Russian and Ukrainian sites
as the next step in the near future.
FASHION HOUSE Development is
the only outlet developer in Europe whose
business model enables it to work with 100
percent FHD owner-investor funded projects, or match up FHD investors with joint
venture partners on FASHION HOUSE
projects, or add value to appropriate 100
percent third party owned outlet development projects, by providing the FASHION
HOUSE brand under licence tied in with
24 I n te rnational Ou tle t Journ al Pipel ine 2009
Fashion House Moscow, top photo, and Fashion House Gdansk, above, are clear examples of FHD’s commitment to the outlet sector.
the use of FHD’s renowned outlet expertise in development and management.
Neil Thompson, CEO, FASHION
HOUSE Development explains: “HOUSE
Development offers a unique, low-risk
package to investors and developers in this
growing sector. Specialism is crucial to
success and our outlet-dedicated leasing,
operations and asset management teams
have a proven track record. Our partner
brands count on us to open more centres
to suit their expansion plans. We cover the
full outlet lifecycle from development to
exit with a recognized and proven consumer brand built in; it really is the total
package!”
FASHION HOUSE Development was
the first Outlet operator in Poland and
Romania, and will be the first in Russia.
FHD is fast becoming the leading name in
the Outlet Sector in the CEE. c
FHD development, both
expansions and phase 1
projects includes:
FASHION HOUSE Gdansk, phase 2;
completion November 2009; catchment:
1.7 million within 90 minutes; over 1.5
million tourists
FASHION HOUSE Bucharest East;
under development; catchment: 3.5
million within 90 minutes
FASHION HOUSE Moscow; location:
next to Sheremetyevo International
Airport, on the main highway connecting Moscow and St. Petersburg, just
outside of the Moscow city limits; opening: 2012
FASHION HOUSE St Petersburg,
details to be announced
OUTLET PIPELINE
Henderson’s DOC portfolio
continues strong performance
H
enderson Global Investors’ European Outlet Mall Fund (EOMF),
is continuing to outperform in
spite of current global market conditions.
The Fund recently purchased Barberino Designer Outlet near Florence
and celebrated the opening of the new
Designer Outlet Berlin’s first phase –
its first scheme in Germany. Both are
performing exceptionally well, seeing a
significant increase in visitor numbers
and turnover. Across Europe, countries
have experienced a decline in retail sales
growth, which contrasts with the continued positive turnover performance seen
across the EOMF portfolio.
Designer Outlet Berlin, Henderson
Global Investors’ and McArthurGlen’s
€100m Designer Outlet development
in Germany’s Berlin-Brandenburg area,
started the construction works for its second phase this summer and is on schedule
for its opening in mid June 2010.
The first phase of the development,
which opened to the public in June 2009,
comprises some 7,500 m2 (40 units) of
retail space, and includes top brand names
such as Strenesse, St. Emile, Tommy
Hilfiger, Nike, adidas, camel active, Fossil,
Levi’s and Replay.
To complete the scheme, the second
phase includes the demolition of the
original B5 centre, adding an additional
9,000 m2 (60 units) of retail space. In total
Designer Outlet Berlin will offer 16,500 m2
(around 100 units) of retail space once
completed in autumn 2010.
Designer Outlet Berlin is a 30-minute
drive from Berlin city centre, north of
Potsdam, the capital of Brandenburg.
It is located on the B5 motorway at the
intersection with the Berlin ring road.
Nearly six million residents live within a
90-minute drive of the village. In addition,
Berlin is Germany’s number one tourist
destination, attracting more than 7.5 million visitors a year.
Henderson’s European Outlet Mall
Fund directly owns nine leading European outlet malls located in France, Italy,
Austria, the Netherlands, Belgium and
Germany as well as three UK outlets
indirectly through its UK Outlet Mall
Fund, to give an overall portfolio valued at
26 I n te rnational Ou tle t Journ al Pipel ine 2009
approximately €1.5 billion. Eleven of the
12 properties were purchased from McArthurGlen. Henderson, and McArthurGlen
and its executives, are co-investors in both
funds.
Fund Manager David Williams commented: “The defensive nature of
designer outlet centres as an asset class,
combined with Henderson Global Investors’ and McArthurGlen’s long track record
in investing, developing and managing
Outlets, puts us in a strong position to
continue to provide above-target returns
from our portfolio.” c
Designer Outlet Berlin is a 30-minute drive from Berlin, Germany’s No. 1 tourist
destination. The village has a catchment of nearly 6 million residents within a 90-minute
drive.
The first FASHION HOUSE Outlet Centre in Russia launches in Moscow.
St Petersburg follows shortly.
FASHION HOUSE Development continues to grow its branded portfolio of Outlet Centres. The FASHION HOUSE
Moscow project is gathering speed and retail space will soon be released to the market. A further Russian FASHION
HOUSE Outlet Centre is due to launch soon in St Petersburg and after the huge success of FASHION HOUSE
Bucharest West, the second Romanian Outlet Centre project is in the final stages of planning for East Bucharest.
• FASHION HOUSE Outlet Centres are also open in:
Warsaw (Europaproperty Best Factory Outlet Centre
in CEE 2008) – 3 phases open
Sosnowiec – 3 phases open
Gdansk – phase 2 opens this winter
• FASHION HOUSE Development plans more centres
in Poland and Romania as well as openings in Russia
and Ukraine
• FASHION HOUSE centres are indoor with themed
architecture and hugely popular with retailers and
consumers alike
• All FASHION HOUSE centres have quickly become
successful, attracting major institutional investment
Contact: Neil Thompson
[email protected]
St. Petersburg
Perm
Moscow
Nizhniy Novgorod
Kazan
Yekaterinburg
Ufa
Samara
Gdansk
Sosnowiec
Warsaw
Kiev
Dnepropetrovsk
Kharkiv
Donetsk
Odessa
Rostov-on-Don
Bucharest West
Volgograd
Crimea
Bucharest East
Chelyabinsk
Omsk
Novosibirsk