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MARQUES AVENUE TROYES,
THE TRADITION OF FACTORY OUTLET SHOPS
MARQUES AVENUE
TROYES
A UNIQUE PLACE IN EUROPE’S
FACTORY OUTLET CAPITAL
Troyes, a city of art and history in the heart of the Champagne region 90 minutes from
Paris, boasts a distinguished past combining a manufacturing and trade tradition.
This is where major brands such as Petit Bateau and Lacoste were founded.
Long committed to culture and tourism, Troyes has increased the number of heritage
and downtown redevelopment projects, obtained the label «Downtown Excellence
Cluster» and is a candidate to become «Heritage of Europe».
In less than 20 years historic Troyes has become Europe’s factory outlet
capital with over 85,000 m of retail space and more than 300 stores.
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MARQUES AVENUE TROYES
Marques Avenue Troyes, which lies at the crossroads of the A5 and A26
motorways, is an integral part of the historic capital of shopping tourism and a
huge customer catchment area. Over five million people, including four million from
outside the Aube department, come to shop at the Factory Outlet Center each year.
Marques Avenue Troyes, the Marques Avenue leader with 30,000 m of retail
space, hosts over 240 iconic French and international brands, such as Hugo Boss,
Le Temps des Cerises, Levi’s, Seb, Princesse Tam-Tam, Comptoir des Cotonniers,
Teddy Smith, Lee, Chantelle, Rip Curl, Oxbow, Villeroy & Boch, Descamps, Dim…
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The r7-million rehabilitation of the whole St Julien Les Villas site will benefit the
Marques Avenue Troyes centre, which will boast new assets to attract even more
consumers interested in shopping tourism.
MARQUES AVENUE TROYES : SHOPPING LIKE NOWHERE ELSE
TROYES
EUROPE’S FACTORY
OUTLET CAPITAL
85,000 M2 OF RETAIL SPACE
5 MILLION VISITORS
A YEAR
MARQUES AVENUE TROYES
THE MARQUES AVENUE
NETWORK’S LEADING
SITE IN FRANCE
MARQUES AVENUE,
FRANCE’S FACTORY
OUTLET CENTER LEADER
MARQUES AVENUE TROYES IS :
MARQUES AVENUE MODE
MARQUES AVENUE MAISON & DÉCORATION
MARQUES AVENUE JUNIOR
240
NAME BRANDS
DIRECTLY SELL
OFF THEIR PREVIOUS
YEAR’S COLLECTIONS
AT DISCOUNTS
OF 30 % OR MORE
WOMEN’S, MEN’S
AND CHILDREN’S WEAR,
SPORTING GOODS, LINGERIE,
HOUSEHOLD LINEN,
TABLEWARE, DECORATION
216 KM AVERAGE
RETURN TRIP
92 % SATISFACTION RATE
96 % INTEND TO COME BACK
95 % RECOMMENDATION RATE
A 83 % PURCHASE RATE
SOURCE : IPSOS OCT. 2011
AVERAGE AMOUNT SPENT
ON PURCHASES : 181€
SOURCE : IPSOS OCT. 2011
30,000 M2
OF RETAIL SPACE
100 SHOPS
MARQUES AVENUE FASHION
1,500 PARKING SPACES
MARQUES AVENUE MAISON
& DECORATION
105 PARKING SPACES
A THRIVING
ENVIRONMENT
FOR FAMOUS BRANDS :
LACOSTE, PETIT
BATEAU, ADIDAS, ETC
MARQUES AVENUE
MAISON & DÉCORATION,
THE ONLY SITE
OF ITS KIND IN FRANCE
DEDICATED TO THE HOME
MARQUES AVENUE TROYES
IS FIVE BUILDINGS INCLUDING
MARQUES AVENUE JUNIOR
AND MARQUES AVENUE MAISON
5 MINUTES FROM DOWNTOWN
THE TROYES AREA COMMUNITY HAS
INVESTED SEVEN MILLION EUROS TO
REDEVELOP THE ST JULIEN LES VILLAS SITE :
- BETTER CIRCULATION
- MORE ENTRANCES
- LANDSCAPED CONNECTIONS
BETWEEN BUILDINGS
SERVICES : PICNIC AREA, TAX REFUNDS,
TOURIST INFORMATION FOR CUSTOMERS,
COACH PARKING, QUICK ALTERATIONS,
CHILDREN’S GAMES
BÂT.4
BÂT.1
RIP
CURL
AVENUE DE LA MAILLE
BÂT.3
Junior
Acte II - Paris - March 2012 - © Philippe Brazil
Mac
Donald's
ADIDAS
TROYES CENTER
BUS
Marques Avenue Troyes est la propriété du fonds RPFFB, géré par le groupe ING.
FAUBOURG CRONCELS
BOULEVARD DE DIJON
LACOSTE
77 rue Vieille du Temple 75003 Paris
Phone: 01 44 54 84 00 - Fax: 01 44 54 84 04
www.concepts-et-distribution.com
A5 DIJON/PARIS/REIMS
AVENUE DE LA MAILLE
CONCEPTS & DISTRIBUTION GROUP
ACCESS
PETIT
BATEAU
SALES CONTACT
Patrick DUJEUX, General Manager
[email protected]
Mobile phone: +33 (0)6 15 69 58 68
ACCESS
ACCESS
MARQUES AVENUE TROYES