Alexandros Papaspyridis
Transcription
Alexandros Papaspyridis
Innovation in services: IPTV Alexandros C. Papaspyridis General Manager Commercial Affairs VIVODI Telecom Email: [email protected] Dr. Alexandros Papaspyridis Vivodi Telecom: From Vision to Delivery • Founding: Video, Voice, Data, Internet • • • • • • • 1st LLU deployment 1st Double-play (DSLphone) 1st ADSL2+ optical fibre MAN triple-play pilot IPTV/VoD FMC Q1/01 Q3/02 Q3/04 Q2/05 Q3/05 Q3/06 Q2/07 . . . Dr. Alexandros Papaspyridis Innovation in services Technology Know-how IP Apps Billing Front-end Back-end Applications & Devices + Backbone Bandwidth & QoS + Access Bandwidth Dr. Alexandros Papaspyridis Marketing Know-how Innovation in services Telephony Phone Internet PC IPTV (SD-HD) TV Tele-x all appliances SDH/PDH IP IP IP Copper Copper Copper/Fibre Fibre POTS/ISDN 64/128 Kbps ADSL 2+ Mbps 5 – 30 Mbps 20+ Mbps < 2000 Dr. Alexandros Papaspyridis 2000-2005 2006-2012 2010+ Drivers • Speed • IP-Internet Dr. Alexandros Papaspyridis Impact • • • • New networks New systems New services New customer values Telco re-invention • Technology shift – From over-engineered single-vendor voice to multiservice best-of-breed NGN • Systems shift – Multiparameter service configuration & interrelationship – CPE/LAN support • Services shift – From connectivity to entertainment – From fixed vs mobile to everywhere • Marketing shift – From tariff management to lifestyle fit Dr. Alexandros Papaspyridis The new telco quest You can be all (new) things to all people by all new means Dr. Alexandros Papaspyridis IPTV: The (current) Holy Grail • As telephony and Internet access have become commodities for telecom operators, IPTV will: – – – – – De-commoditise telecom services Increase ARPUs Reposition operators upwards in the value chain Enforce TMT convergence Incumbents seek to retain fixed lines • Will or we hope it will? Dr. Alexandros Papaspyridis The quest for speed • MPEG2 SD: 3.5-6 Mbps • MPEG4 SD: 1.5-3.5 Mbps • MPEG4 SD 2 screens: 3-7 Mbps • MPEG2 HD 1080i: 18-20 Mbps • MPEG4 HD: 10-12 Mbps • MPEG4 HD 2 screens: 20+ Mbps For multi-play add 2+ Mbps for Internet What access network? LLU-ADSL / SubLLU-VDSL / FTTH Dr. Alexandros Papaspyridis Access Network Issues 1. Performance issues a) Geographical performance uniformity b) Known performance prior to order c) Stable performance over time 2. SLA issues a) Network access b) Delivery lead time c) Fault restoration Non-performance penalties Equal treatment Dr. Alexandros Papaspyridis Performance Uniformity Download speed comparison 24.000 22.000 20.000 18.000 16.000 Kbps 14.000 12.000 10.000 8.000 6.000 4.000 2.000 0 0% 10% 20% 30% 40% Max DS Best Dr. Alexandros Papaspyridis 50% Max DS worst 60% 70% Max DS average 80% 90% 100% Performance suitability for IPTV-SD Dr. Alexandros Papaspyridis Performance Suitability for IPTV-SD Dr. Alexandros Papaspyridis Performance Suitability for IPTV-HD Dr. Alexandros Papaspyridis LLU - Proposals LLU network can have a longer exploitable life, if OTE: – Maps and makes available performance characteristics (not-just connectivity) – Reduces copper lengths by introducing additional C.Os – Replaces low-performance cables/joints in last submile – Provides SLA • Equal treatment of delivery/fault with own retail • Effective non-performance penalties Dr. Alexandros Papaspyridis SubLLU with VDSL • SubLLU faces significant challenges: – Work permits, electricity, environmental burden for street cabinets – OTE challenges: • Equal access between retail & other operators • Upgrade of street cabinets • Availability of GIS mapping Dr. Alexandros Papaspyridis FTTX • A new high-speed access network for the next century with a priori structural separation • ROI issues require: – Public-private financing – Avoid over-ambitious penetration goals that will yield unrealistic pricing • Focus must only be high-density areas and not blanket coverage • Avoid paralysis by analysis Dr. Alexandros Papaspyridis “Good night & good luck” Dr. Alexandros Papaspyridis