Roberto Cavalli by Franck Muller

Transcription

Roberto Cavalli by Franck Muller
8003616247
I
NFO@EMBI
X.
COM
The fashions of Roberto Cavalli charm immediately: they give an emotion. Cavalli is considered the designer of the star system. His motto is “a dress can change your life”, and the many celebrities and friends the world over who identify with his multifaceted style can testify. Big stars such as Madonna, Sharon Stone, Drew Berrymore, Demi Moore, Carherine Zeta‐Jones, Jennifer Lopez, Gwyneth Paltrow, Beyoncè Knowles, Lenny Kravitz, Charlize Theron, Victoria Beckham and Kate Hudson are all ambassadors, today, of the Cavalli way of life. “I keep making dreams. Every one of us
needs to dream. We must keep on
dreaming.”
Roberto Cavalli
ROBERTO CAVALLI – Cavalli look in magazines’ cover worldwide
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Swiss Made:
A watch is ‘Swiss made’ only if:
• The movement is Swiss,
• The assembly of the complete watch is done in Switzerland,
• The manufacturer carries out the final quality check in Switzerland.
ALL “Roberto Cavalli by Franck Muller” WATCHES ARE SWISS MADE!
Product Specifications:
SWISS MADE
High Quality Swiss Movement
Stainless Steel
Sapphire Crystal
Genuine Leather Strap
Multi Layer Dials
Unique Logo Buckle
Multiple Ion Plating
Swarovski Elements
Genuine Diamonds (only in Dual Master collection)
Visual Merchandising Guideline
Counter Display
Window Display
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Master of Complications
Leading Swiss Fine Watchmaker
World Class craftsmanship & Quality
Creativity & Innovation
Design & Supply Chain management
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Master of Colors & Materials
Luxury Italian Fashion Maison
King of Animal prints
Sexy, Seductive, Glamourous & unpredictable
Fashion DNAs into watches
ITALIAN LUXURY FASHION, SWISS FINE WATCHMAKING.
Traditional Watch Brands VS Fashion Watch Brands
Traditional watch:
‐ history, heritage
‐ popularity, brand name
‐ functionality,movement, water resistance(+200M)
‐ classic, traditional, very similar outlook
‐ mostly pro‐male
Fashion watch:
‐ Fashion, seasonality
‐ Brand loyal fan‐oriented, individualistic
‐ Design, fashion oriented, topics of colors and materials
‐ Matching of clothing, handbags, accessories, day to day styling
‐ Feminine
Conclusion:
“Roberto Cavalli by Franck Muller” watches are having world class quality of Swiss fine watchmaking but parallel providing more fashionable and design features in the watches and to the wearer.
AVERAGE RETAIL PRICE
EURO
6,000+
3,000
1,000
500
Classic
Fashion