Roberto Cavalli by Franck Muller
Transcription
Roberto Cavalli by Franck Muller
8003616247 I NFO@EMBI X. COM The fashions of Roberto Cavalli charm immediately: they give an emotion. Cavalli is considered the designer of the star system. His motto is “a dress can change your life”, and the many celebrities and friends the world over who identify with his multifaceted style can testify. Big stars such as Madonna, Sharon Stone, Drew Berrymore, Demi Moore, Carherine Zeta‐Jones, Jennifer Lopez, Gwyneth Paltrow, Beyoncè Knowles, Lenny Kravitz, Charlize Theron, Victoria Beckham and Kate Hudson are all ambassadors, today, of the Cavalli way of life. “I keep making dreams. Every one of us needs to dream. We must keep on dreaming.” Roberto Cavalli ROBERTO CAVALLI – Cavalli look in magazines’ cover worldwide 4 Swiss Made: A watch is ‘Swiss made’ only if: • The movement is Swiss, • The assembly of the complete watch is done in Switzerland, • The manufacturer carries out the final quality check in Switzerland. ALL “Roberto Cavalli by Franck Muller” WATCHES ARE SWISS MADE! Product Specifications: SWISS MADE High Quality Swiss Movement Stainless Steel Sapphire Crystal Genuine Leather Strap Multi Layer Dials Unique Logo Buckle Multiple Ion Plating Swarovski Elements Genuine Diamonds (only in Dual Master collection) Visual Merchandising Guideline Counter Display Window Display • • • • • Master of Complications Leading Swiss Fine Watchmaker World Class craftsmanship & Quality Creativity & Innovation Design & Supply Chain management • • • • • Master of Colors & Materials Luxury Italian Fashion Maison King of Animal prints Sexy, Seductive, Glamourous & unpredictable Fashion DNAs into watches ITALIAN LUXURY FASHION, SWISS FINE WATCHMAKING. Traditional Watch Brands VS Fashion Watch Brands Traditional watch: ‐ history, heritage ‐ popularity, brand name ‐ functionality,movement, water resistance(+200M) ‐ classic, traditional, very similar outlook ‐ mostly pro‐male Fashion watch: ‐ Fashion, seasonality ‐ Brand loyal fan‐oriented, individualistic ‐ Design, fashion oriented, topics of colors and materials ‐ Matching of clothing, handbags, accessories, day to day styling ‐ Feminine Conclusion: “Roberto Cavalli by Franck Muller” watches are having world class quality of Swiss fine watchmaking but parallel providing more fashionable and design features in the watches and to the wearer. AVERAGE RETAIL PRICE EURO 6,000+ 3,000 1,000 500 Classic Fashion