is back!

i
e
nsid
ter
pos
Issue 16
October - December’09
AN
NISS
370Z
2010 Nissan
Maxima
is back!
Road Test
Nissan 2010-370Z
Heritage
From Datsun to Nissan
Motor Sports
Nissan Nismo
Feature
Nissan Leaf
EDITORIAL
CARLOS GHOSN
PRESIDENT & CEO
NISSAN MOTOR CO. LTD.
The race to zero emissions has begun.
Nissan is bringing an electric vehicle lineup designed for the mass
market. By offering environmental benefits at a price people can afford,
our models will appeal to a wide variety of customers.
Our vehicles' purchase prices and operating costs will be competitive
to gasoline-engine vehicles of the same size. They will also provide the
appeal one expects from Nissan in terms of performance, roominess,
comfort, safety and quality.
Our lineup currently includes three planned models and a fourth
concept in development.
First is LEAF, a fun-to-drive, everyday car that fully delivers on the
promise of zero.
Atsuo Kosaka
MANAGING DIRECTOR
NISSAN MIDDLE EAST FZE
Konnichiwa and welcome to the new issue of Nissan’s Shift_ magazine.
This is a very exciting edition for us as we announce special introductions and
surprises to our Middle East enthusiasts.
We recently announced the launch of two sporty new additions to our
Nissan product range - the all-new 2010 Nissan Maxima sports sedan and
2010 Nissan 370Z Coupe. The launch of the new models took place in Qatar
with an exclusive media test drive event at the Losail Circuit. We have also
confirmed the addition of the convertible 370Z Roadster model to our GCC
line-up in early 2010.
Good news for our Nissan customers was the availability for the first time
a selection of NISMO racing accessory parts for the new 370Z Coupe, Altima
sedan and Tiida compact car.
Apart of our new product activity, we have staged the Nissan
Technology Square, an interactive educational exhibition which was on display in
Dubai’s Mall of the Emirates from 4-10th October for the first time in the Middle
East. It contained displays in four main areas of interest: Environment, Safety,
Driving Performance and ‘Life on Board’. The exhibition updated around 7,000
visitors on the world of Nissan and its current and future technologies.
Finally, we recently gave away three brand new 2010 Nissan Maxima sports
sedans as prizes on top-rated GCC Arabic language soccer show ‘Sada Al
Malaeb’ (MBC1). The competition saw three lucky winners secure the keys to
the aggressive new Maxima sporty sedan. They will love this great new Nissan
flagship 4-door sports car.
These were some of the exciting events from our region. We wish you happy
reading of this special edition.
www.nissan-me.com
3
NEWS
EMERGENCY SERVICES EMBRACE THE GT-R
FIRST GT-R IN THE WORLD IN OFFICIAL POLICE SERVICE
Issue 16
October - December'09
Even with the extra 200kg of fire fighting
equipment on board, the GT-R can still lap the
challenging circuit in less than eight minutes – the
Editorial Team
Design & Production
Published for
Advertising
Monal Zeidan
AdCom Advertising & Publishing
Nissan Middle East FZE
AdCom Advertising & Publishing
Editorial Office
by AdCom Advertising &
P.O. Box 34556, Dubai, UAE
Hakam Kherallah
benchmark time for very fast road cars.
When hundreds of amateur drivers take on the
P.O. Box 61111, Jebel Ali, Dubai, UAE
Publishing
Tel.: +971-4-3522337
rollercoaster circuit in Germany’s Eifel region during
Pankaj Dev
e-mail: [email protected]
P.O. Box 34556,
Fax: +971-4-3595983
Website: www.nissan-me.com
Dubai, UAE
public test drives, accidents are all too common.
Phill Tromans
E-mail: [email protected]
With over 12 miles of tarmac to cover, getting to the
Copyright
scene of a blaze in a bulky fire truck takes valuable
Law prohibits reproduction in whole or part of any matter, without prior written permission of the publisher.
time, so the GT-R will provide fire fighters with an
Legal Disclaimer
invaluable new safety tool.
Views and opinions expressed in this magazine are not necessarily those of Nissan Middle East FZE and the publisher. We shall not be held liable in any manner.
“It’s partly thanks to the gracious co-operation
of the staff at the Nordschleife circuit that the GT-R
is such a thoroughly capable and well developed
car” said Hirotaka Mima, passenger vehicles brand
manager at Nissan Middle East.
“Through its development and testing the GT-R
has become synonymous with the Nordschleife
2010 Nissan
3
12
B
6
MAXIMA
24
provide the fastest possible response to emergency
response fire-fighting version is an appropriate
and Europe have taken on the GT-R
situations at the famous Nordschleife track.
gesture in return from Nissan.”
as a super-fast method of responding
Equipped with a fire extinguishing system, with
The redesigned GT-R is a gift from Nissan to the
on-board water and foam attached to a hosepipe
Nürburgring operator in thanks for the company’s
Police in Abu Dhabi have taken on the
accessed via the trunk, this GT-R is designed to
collaboration in developing the 485bhp supercar.
first GT-R in active service, while another car in
get to the scene of a fire in the quickest possible
to emergencies.
IS BACK
News
circuit and so the donation of this special fast
lue light services in the Middle East
Heritage
From Datsun to Nissan
Road Test
by M&M Automotive, a Bonn-based specialist
legendary Nurburgring.
for car development and motor sports. The GT-
The Abu Dhabi police car was seen by
R’s two standard backseats were taken out and
thousands of people on the streets of the UAE
replaced with a 50-litre water tank, which was
capital and at the F1 Grand Prix on November 1. It’s
secured with a roll cage.
the first GT-R in the world in official police service.
Nissan 2010-370Z
There is a medium-pressure extinguisher system
Known as the Godzilla, Nissan GT-R has
(20 bars) as well as a winding device for the hose.
an all-new 3.8-liter bi-turbo V-6. The drive of the
26
18
22
SHIFT Gears like a Pro
Feature
Interview
Abdo Sweidan
The GT-R has an extinguishing system in the trunk
one straight from the factory is the additional radio
chassis. Acceleration to 60 mph from a stop takes
time. In standard road-car form, the GT-R is capable
communication system, the new Recaro sports
just 3.5 seconds.
of lapping the famous Nordschleife in only 7 mins
seats and the roll bar. With a foam reach of around
26 seconds, making it the perfect car for the
18 metres and a 20-metre hose, the unit will be able
Nürburgring’s emergency services.
to fight fire for around two minutes on one tank.
GT-R to the Nürburgring race circuit in Germany to
SKETCH REVEALED
OF FUTURE GLOBAL
COMPACT CAR
Nissan Leaf
28
N
Motor Sports
issan Motor Co., Ltd has revealed the
sketch of its global compact car. This
model will be first launched in Thailand
in March 2010 and will be available in more than
Nissan Nismo
150 countries.
At the same time, Nissan Motor (Thailand)
4
370Z IS
"MOST FUN"
N
issan’s new sports car, the 370Z, has won
The car, called Fairlady Z in Japan, celebrates
the Most Fun Award, one of the most
its 40th anniversary this year. The car, first
coveted categories of Car of the Year
introduced in 1969, has gained fans worldwide
Japan 2009-2010.
for its fun-to-drive characteristic and evolving
as Thailand’s first “Eco-car.” Thai Eco-car
The Car of the Year Japan winners were announced
style through the years.
government policy became effective on October
at the Car of the Year Japan Special Exhibition
This is the second time the 370Z series has
1 2009 and will help promote the development of
commemorating its 30th Anniversary at the 41st
bagged the Car of the Year Japan’s Most Fun
energy efficient vehicles.
Tokyo Motor Show.
Award since 2002-2003.
Co., Ltd announced that the model will qualify
www.nissan-me.com
The only other differences between this GT-R and
GT-R reveals an incredibly flexible all-wheel-drive
Nissan also presented a specially redesigned
Technology
The fire-fighting conversion was carried out
Germany has become a fire-fighting vehicle at the
www.nissan-me.com
5
NISSAN’S NEW MAXIMA SEDAN IS THE WEEKLY PRIZE ON
MBC1’S TOP-RATED GCC SOCCER SHOW
‘SADA AL MALAEB’
NEW
NISSAN
BRANCH IN
ALGERIA
N
issan
Algeria
has
announced
the
opening of a new branch in Blida.
The company will occupy a prominent
place with a dedicated area of over 2400m². The
new site location will be a boost for the brand
and will have an additional mission to manage
the network in the central region of the country.
N
issan Middle East recently has given away
designated number in their respective country
It will be also a logistics hub to supply dealers
two of its brand new sporty sedans - the
and winners were selected randomly live on air.
throughout the region.
2010 Maxima – on top-rated GCC Arabic
According to MBC Group the competition was one
The facility will comply with Nissan’s strict
of their most popular competitions to date.
regulations on quality and aesthetics.
language soccer show ‘Sada Al Malaeb’ (MBC1),
Hirotaka Mima, Passenger Vehicle Brand
As well as a showroom, the new branch
The competition, which ‘kicked off’ on October
Manager at Nissan Middle East, said; “Soccer is
provides after sales services through a repair
3 and ended on October 21, saw two lucky
an ideal fit for a dynamic brand like Nissan and
shop with high quality equipment and a
winners secure the keys to Nissan’s aggressive
our new four door sports car, the Maxima, is the
qualified technical staff.
new Maxima sports sedan. Mr. Mohamad Ali Al
perfect prize for viewers of Sada Al Malaeb” he
Sefiane Hasnaoui, vice president of Nissan
Hajj from Saudi Arabia was the first winner and
said. “We are delighted to see the competition
Algeria said: "Through this investment, Nissan
Mr. Jawdat Chahin Nasser, from the UAE was the
has generated great interest with GCC soccer
Algeria aim is to be closer to their customers
second winner. A third winner is also expected to
fans and for the lucky winners, there is no better
and to improve the service quality; this will
be announced soon.
car than Maxima to take friends and family to the
remain our main commitment towards our
The winners were announced and contacted
local soccer game in, in sporty style. Maxima has
customers. This branch is the continuity of our
live on the show by host Agha. The competition
all the practicality of a sedan but with the soul of a
development strategy, and will be reinforced by
required entrants to SMS ’Maxima’ to the
sportscar” he concluded.
other accomplishments in the coming months.”
presented by popular TV host Mustafa Agha.
Nissan’s CEO Carlos Ghosn introduces the company’s concept car Land Glider during the 41st Tokyo Motor Show in Japan.
D
NISSAN'S ELECTRIC FUTURE
UNVEILED IN TOKYO
espite the fact that this year’s edition of
due for introduction in the autumn, which combines
stability, high belt lines and a sporty upper body.
the Tokyo Motor Show was relatively small
supreme design, interior and performance. It has a
The interior features a centre inspired by the fuel
compared to previous years (the global
vibrant exterior design, which attracts attention with
tank and seat of a motorcycle and a design that
financial crisis has definitely played its part), Nissan
the strength and dynamic form that only a front-
exposes the body framework. It combines sporty
has had a strong presence there, and several new
engine/rear-drive car can deliver.
driving and environmental performance.
and exciting products and an advanced technology
powerful
The ROOX is a super-spacious mini-sized
acceleration, quiet and environment-friendly and
vehicle that features a large, comfortable interior
Media presence was big, though. The world’s
comfortable driving with a sense of assurance
space and dynamic design The interior space is
top media organisations were there to listen to what
provided by numerous "world's first" technologies.
one the largest for mini-sized vehicles, and allows
were on display for the first time.
Crisp
driving,
smooth
ride,
C
odemasters®, in alliance with Nissan,
PlayStation, and Pluto Games, has
announced the DiRT 2 virtual racing
top executives were to say about the industry and
flexible seat arrangement as well as a remote-
challenge that leaves one lucky winner driving
the future.
controlled sliding rear door.
home in a 2010 Nissan 370Z sports car with
You can read more on the Leaf electric vehicle
Nissan also unveiled the NV200 Vanette
NISMO racing accessories. The challenge saw
on page 18, but alongside it was an electric vehicle
Universal Design Taxi, with an exterior design that
gaming fans compete on the recently launched
concept, a new compact sport crossover concept
is stylish and readily identifiable as a taxi. It will be
Codemasters’ Colin McRae™: DiRT®2 featuring
and a top-of-the-line Sedan, as well as a new MPV
officially introduced as the Universal Design Taxi
rally racing champion Mohammed Ben Sulayem
and environmentally-friendly technology.
by the end of 2010.
and other top drivers from around the globe.
The Land Glider concept is a new zero-
In technology, a new generation XTRONIC CVT
The tournament, played on PlayStation®3
The 370Z features prominently in DIRT2
emission proposal for urban mobility, with the
Nissan Qazana
was introduced - compact, lightweight and low-
consoles, started on October 1, 2009 at the
the GCC to battle it out in the last round in Dubai in
competition, dates and venues can be found at
potential to become a new means of transportation
It also features a comfortable interior space, created
friction with a world-best change gear ratio range
Gamers
Virgin Mega Store on November 28.
www.dirt2arabia.com.
in urban areas; its linear acceleration and the narrow
by interior design focused on physical space as well
of 7.3, which is more than 20 percent better than
(GAMES09) Dubai Festival City, and ran for three
During the races, players are being tutored
body, which only an ultra-compact, ultra-lightweight
as visual spaciousness.
a conventional CVT of the same class. The weoght
days. The tournament then would travel to Abu
by a virtual representation of legendary racer
distributed
Alliance
Middle
East
Show
2009
Colin McRae: Dirt 2 is available and
regionally
by
Sony
PlayStation
EV can achieve, will help reduce traffic congestion
The Qazana as a whole new five-door
has been reduced by 13 percent and the length by
Dhabi, Kuwait, Manama, and Doha to be held
Mohammed Ben Sulayem, and have to race on a
on PlayStation 3, and PSP® (PlayStation®
and promote effective use of parking space. It leans
compact sport crossover with innovative design
10 percent, while unit efficiency has been improved
in Virgin Megastore showrooms. In Saudi Arabia
pre-selected track driving the Nissan Z sports car
Portable) system, and by Pluto Games, on
while cornering to provide a new, exciting sense of
inspired by images of beach buggies and
by reducing friction by 30% through reduction of oil
the competition will be held at Tokyo Games
to record their best lap time. Every 10 minutes, the
the Xbox 360® video game and entertainment
driving and a powerful, crisp ride.
motorcycles. The distinctive exterior features
agitation resistance and others.
showrooms in Riyadh, Dammam, and Jeddah. The
best lap time recorded will see a winner instantly
system from Microsoft®, Games For Windows®
finals will gather one person from each city across
granted with a gift. More information on the
LIVE, Wii™, and, Nintendo DS™.
The new Fuga is Nissan's top-of-the-line sedan
6
Exclusive chance to drive away in a new Nissan 370Z
with Colin McRae™: DiRT®2
a large wheel arch that emphasizes power and
Hakam Kherallah, from Tokyo.
www.nissan-me.com
www.nissan-me.com
7
Cover Story
2010 Nissan
MAXIMA returns
to the Middle East
as Nissan’s
flagship sedan
T
The 2010 Maxima is a premium four-door
character – a rational side with sedan practicality
stalwart, having been on the automotive
sports car that promises driving exhilaration,
and luxury but also the soul of a sports car, so
scene for almost 30 years.
practicality for everyday use and a feel of quality
we call it the first premium “four-door sport car”
Since the name’s first introduction in 1981 the
and luxury throughout. It’s already stirring up
from Nissan” said Gilles Normand, Corporate
car has become a focal point of Nissan’s range,
interest in the Middle East, but that’s nothing
Vice President, Nissan Motor Company, who
proving a mid-size sedan with a sporty edge.
new. The new Maxima was launched in the
attended the launch event with a large number
And now the seventh generation of Maxima is
region recently at a regional event held in Qatar.
of Nissan distributors and guests.
he Maxima is something of a Nissan
here as Nissan’s flagship sedan.
8
www.nissan-me.com
is back!
www.nissan-me.com
“The 2010 Maxima has two sides to its
He added: “The all-new 2010 Maxima is
9
And now we find ourselves in 2009 with the
all-new seventh generation. The aim of the car
remains the same – to provide buyers with both
a practical sedan and a sports car. This will be
the car that defines Nissan’s sedans and sits
atop the smaller Altima as well as the Sunny
and Tiida, and it joins the 370Z and the GT-R as
shining examples of what Nissan can achieve.
The overall impression of the car is one
that will suit those that like cars, adventure and
have a passion for life, as well as those with an
interest in technology.
The 2010 Maxima, boasting 290bhp and
[344Nm], has the highest horsepower and torque
figures in its class and equipment levels that raise
it high above the outgoing model. That power
reclaiming its rich high-performance sedan
for performance in the mid-size sedan segment.
heritage with an infusion of emotional design,
It was this version of the Maxima that first
driving excitement and advanced technology –
introduced the concept of a four-door sports car
creating an aggressive, stimulating sports sedan
– it even included a 4DSC sticker on the window.
like no other on the road today.”
Although it was considerably larger than the
The Maxima can trace its roots back to the
outgoing model, it weighed less and had more
mid-70s and the Datsun Bluebird Maxima, known
power from a 3.0-litre V6 engine, available with
as the Datsun 810 in the US. But soon Nissan
either 160bhp or 190bhp. From 1992 it also
developed a car that, after a year as the 810
featured an automatic transmission with both
Maxima, began sporting the Maxima name on
Sport and Comfort modes. The third-gen Maxima
its own. Upon its release in 1981, it became the
was also the first to go on sale in Europe.
first high-volume, six-cylinder Japanese sedan.
A brand new platform arrived in 1995 on
Sporting a 2.4-litre engine with around 125bhp, it
the fourth generation Maxima, which boasted
put its power on the road through the rear wheels
a
and, in 1984, started to sport the Nissan badge
system and a 190bhp V6 engine, as well as
rather than the Datsun name.
an increased wheelbase for more interior
new
rear
multi-link
beam
suspension
In 1985 Nissan decided it was time that
space. It was this model that really struck a
the Maxima had a makeover, and launched the
chord in the Middle East, and sales soared
car’s second generation with front wheel drive
across the GCC. As well as the ubiquitous
and, for the first time, an SE grade. This gave it
automatic transmission, it was also available
a more luxurious aura above the base GL/GXE
with a manual gearbox, which made it popular
models with features like electric power seats in
among sports car fans and tuners.
with a Ds (Drive sport) mode with electronic logic
control that makes sure the right gear is selected
at the right time. The new design ensures that
the gears are changed very quickly going into
bends and held while exiting the corner to keep
the car stable. Adaptive Shift Control ensures
that the shift patterns are adjusted to match the
“
driver’s demands, whatever the situation.
The 2010 Maxima
has two sides to
its character – a
rational side with
sedan practicality
and luxury but also
the soul of a sports
car, so we call it the
first premium “fourdoor sport car” from
Nissan
the front and a car security system. It sported a
By 2000 the fifth generation of Maxima
3.0-litre V6 engine shared with the 300ZX sports
had arrived. This sported increased power
car, and was the first V6 engine to be mass-
from a 222bhp V6 engine and sportier, more
produced in Japan.
aggressive styling that put it a cut above the
The Maxima’s handling was honed at the
Five years later, in 1990, the third generation
opposition. It sat on a platform shared with the
famous Nurburgring alongside big-name sports
of Maxima arrived, bringing with it new standards
legendary Nissan Skyline, giving it yet more
cars. It boasts lightweight aluminium components
sporting pedigree, which was further enhanced
in the suspension and revised geometry with
in 2002 by a new 3.5-litre V6 powerplant that
a new shock absorber design. The engine has
upped power to 255bhp.
been mounted lower to bring the centre of gravity
The outgoing Maxima - the sixth generation
- launched in 2004. Power was boosted again
Entertainers help unvell the car
10
goes through the latest Xtronic CVT, which comes
“
Gilles Normand, Corporate Vice President, Nissan Motor Company
down, but the noise, vibration and harshness
levels have been improved dramatically.
to 255bhp and in 2007 Nissan gave the car
The styling has a ‘wow’ factor that clearly
its brand new Xtronic continuously variable
distinguishes the Maxima from its rivals. Witness
transmission (CVT). The sporty design and
the large, wraparound L-shaped headlights and a
performance remained, but once again Nissan
high trunk/boot lid as well as the LED tail lights and
trod a fine balance between driving enjoyment
standard 19-inch wheels. The car also has a shorter
and luxury, a trait that the Maxima was by now
wheelbase and wider track than the previous
renowned for.
generation, which gives it a sportier stance.
www.nissan-me.com
www.nissan-me.com
11
All this performance doesn’t come at the
expense of safety. The Maxima boasts disc
through perforations in the leather – ideal for
those hot Arabian days.
brakes all around with Electronic Brake force
A tech package is available for the SV and
Distribution and Brake Assist to ensure that all
SR, which includes a DVD navigation system
the available braking power is used in the event
and 7-inch colour monitor, as well as an iPod net
of an emergency, distributed evenly around the
in the centre console.
car to ensure that it remains stable during an
unexpected stop.
In crash testing, the US National Highway
Traffic
Safety
Administration
All these features add up to a car that Nissan
is proud to call its flagship sedan. The 2010
awarded
Maxima offers an exhilarating driving experience
the
when required, and comfortable and luxurious
maximum five stars for front and side impact
practicality for everyday use. It’s set to continue
testing, while other standard safety features
a long-lasting legacy.
include a dual airbag system in the front and
more airbags at the side and at head level.
Vehicle Dynamic Control keeps the car under
control in the event of a skid while traction control
minimises unintended wheel spin. A tyre pressure
warning system alerts the driver to a flat.
But while it is desirable and technologically
advanced, the new Maxima will not break the bank,
being priced competitively against its rivals.
Three trim levels are available. The entry
level 3.5 S boasts a wood-effect interior with
beige cloth upholstery, while the mid-level
3.5 SV adds Xenon headlights and a ninespeaker BOSE audio system with speedsensitive auto volume, as well as the option of
a black interior.
The steering wheel adjusts electrically for
reach and rake (versus manual operation in the
3.5 S) and paddle shifters on the steering column
let you change gear quickly and easily.
The top-of-the-range 3.5 SR comes with a
powered rear sunshade and a reap spoiler, as
well as lumbar and thigh support on the driver’s
seat, which, along with the rest of the seats, is
upholstered in leather. The driver’s seat also
QATAR LAUNCH
OF 2010 MODELS
T
o introduce the 2010 Maxima and
2010 370Z, Nissan hosted a launch
event for journalists, dealers and
fleet customers in Qatar.
The two-day event began with a dinner
at the Ritz Carlton in Doha attended by more
than 300 people. The keynote speaker for
the evening was Nissan’s corporate vice
president Gilles Normand who congratulated
Nissan Middle East for achieving record
sales in the fiscal year 2008-2009.
The cars were also revealed for the
first time – present were a 370Z Coupe and
Roadster, as well as a 2010 Maxima.
The following day saw the guests gather
at the Losail racetrack outside Doha. After
a safety briefing and an introduction to the
vehicles, they were given their first experience
in the new vehicles around the circuit.
has a ventilation function, with cool air blowing
12
Excitement filled the air at the test drive event
Visitors could drive a viritual Nissan on PlayStation
Space is in abundance in the 2010 Maxima
Plenty of airbags protect in the event of a crash
www.nissan-me.com
www.nissan-me.com
13
Road Test
370
The latest in a long-line of Z
cars from Nissan, the 370Z
is a hugely impressive
successor to the 350Z.
F
ew lines of vehicles have such an
And now the latest car has arrived – the
its predecessor. It’s not just a design thing
But the concept of value for money
the legendary GT-R - the lessons learned from
boomerang-shaped headlights and rear lamps
impressive pedigree as Nissan’s Z
370Z. Taking the 350Z and moving all aspects
though, it’s a repositioning of the car itself –
still applies – although there is a premium
developing such a vehicle have been applied
give a tighter and sportier look and the car sits
cars. From their beginnings in the
of that much-celebrated car on in bounds, the
Nissan’s most serious effort to position the
over the 350Z, the 370Z will not break the
when building the 370Z. It really is a big leap
on its haunches above 19-inch forged alloy
late 60s to the 350Z coupe and roadster, the
370Z is set to set the Middle East on fire. And
370Z as a real, bona fide thoroughbred that will
bank and costs of ownership are far less
forward, and the effect is impressive.
wheels. The hood, door panels and tailgate are
vehicles produced have become masters of
we’ve driven it.
give owners and manufacturers of other sports
than
The
The shoulders are more defined, which
cars sleepless nights.
performance enhancements have their roots in
makes the car look more masculine. New
both road and track.
14
The design of the 370Z is an evolution of
www.nissan-me.com
similarly
specified
www.nissan-me.com
competitors.
all made from aluminium to reduce the weight
and improve performance.
15
Keyless technology starts the engine with one touch
The design of the interior also gives a
technology in the gearbox. The automatic box,
firm nod to its older brother, so anyone that
which will be the big seller in the Middle East,
has owned or driven a 350Z will instantly feel
automatically adjusts the engine speed when
right at home. The interior has seen a big
shifting to ensure that cogs change as smoothly
leap forward in quality to the touch – the ‘feel
as possible. A similar feature on the six-speed
factor’ is superb, as is the fit and finish. The
manual gearbox has the same effect as the
seats too are more comfortable and hold both
advanced driving technique known as ‘heel
driver and passenger in place even during
and toe’ for maximum smoothness and stability
tight cornering.
when downshifting and braking. You can read
We also had a chance to see the 370Z
more about these technologies on page 26.
Roadster, which is in the Middle East for the
Both work really well and make you feel like
first time. It replaces the hard top found on the
a fantastic pilot, no matter what your level of
coupe with a folding fabric roof. The idea of
talent or experience. Using this box was one of
a folding hardtop was rejected to save weight
the most thrilling aspects of our test drive.
and retain the performance of the coupe. It
looks fantastic with the top down.
Both manual and autometic transmissions are available
Acceleration is impressive. Push the right
pedal and you’ll be squeezed back into your
Once settled in the sports seats, the
seat as the Z hurtles towards the skyline.
engine is started with the push of a button. The
Make no mistake, this is a sporty car, but it’s
3.7-litre V6 unit puts out 333bhp and 363Nm of
not uncomfortable – you could drive it every
torque. The sound, both on start up and on the
day, pick up the shopping and so on. It’s
move is exquisite and once of the car’s best
aggressive when you want it to be and more
features. It’s a throaty but smooth growl that
than a match for its more established sports
excites but doesn’t hurt the ears. It’s loud, but
car rivals, but docile as a kitten when cruising
not intrusively so.
at slower speeds or around town.
Start the car rolling and you’ll immediately
The 370Z takes Nissan’s legendary Z car
notice the directness of the steering, which
heritage and moves it on even further. In style,
further improves the already-great feel that
performance technology and value for money
the 350Z had. The suspension is tuned for
it surpasses the high expectation set by the
sportiness, which means stiff springs and
350Z, and we fully expect it to be even more
dampers that hold level during even the most
popular than its predecessor.
spirited cornering. Many 350Z owners took
their car to the track as well as driving it on
the road, and those that buy a 370Z will be
The 3.7 V6 engine
Specification
very happy should they do the same. The
suspension set up and big, sticky tyres mean
Engine: 3.7-litre V6
the grip from the Z is incredible.
Behind the wheel sit paddle shifts to
Max power (bhp): 333
operate the seven-speed automatic gearbox
in manual mode. They are nice and big in the
Max torque (Nm):363
hands and are very easy to use – pull the right
paddle to shift up and the left to shift down.
Drive: Rear wheel drive
You can also use the gear lever to change
cogs manually, but such is the quality of the
paddles, we don’t think you’ll need to.
Transmission: Seven-speed
automatic/six speed manual
The 2010 car comes with some very nifty
Sat nav means you'll never get lost
The 370Z is safe as well as fast
16
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17
THE FUTURE OF NISSAN'S TECHNOLOGY
DISPLAYED IN THE GCC
Visitors ranged from the old to the young , like these pupils from the Dubai Japanese School accompanied by school teachers and Koji Shikata, Manager Corporate Planning, and Kazuhiko Ueda,
Senior Manager, Research and Development Department from Nissan Middle East
Atsuo Kosaka, managing director Nissan Middle East
addressing members of the media
Takahiko Uchimura answers visitor's questions.
he Nissan Technology Square is an event
T
“We want our customers and the public
The Technology Square’s four sections
On the other side is an impressive, stylised
such technology is still a distance away, and the
set to appear on Nissan models very soon and
that has been travelling the globe as Nissan
to know Nissan technology and we also want
are all filled with information, models and
model of a future town complete with moving
company is working on technologies that will
should prove popular in a region where vehicles
seeks to engage with consumers and show
them to like our cars. Previously, communication
demonstrations. In the Environment section,
electric cars. Behind it is a wealth of information
refine existing power such as engine efficiency to
can be blasted with sand.
them the leaps and bounds that have been made
with the customer was based on the product
audio visual information and an example of
on how such vehicles can benefit everyday life
aerodynamics. “Visitors to the Technology Square
Nissan’s approach to vehicle safety is also
in automotive technology in recent years.
but today we believe the technology is a very
Nissan’s battery technology sit on one side, with
as well as ideas that can make the running of
at Mall of the Emirates in Dubai, from October 4
on show. The concept of the Nissan Safety shield
important part of the communication.
explanations adorning the walls about how the
electric cars as smooth as possible. These
The exhibit has landed on the shores of
to 10, 2009, could see first hand, via interactive
explains how the company considers safety at
Middle East for a limited time and contains
“We want them to understand the technology
technology works and its benefit to the public.
include timed charges that take advantage
displays, what a difference these factors can
varying distance from each vehicle to first avoid
displays in four broad areas: Environment,
itself but also understand Nissan as a brand, and
Current Nissan electric vehicles can travel
of cheap-rate electricity where available, and
make to a petrol vehicle’s environmental impact.”
danger, to then avoid an impending accident
Safety, Driving Performance and Life on Board.
we particularly want young people to understand
for 160km on a single charge while still giving
quick charge stations outside shopping centres.
One of the more immediately impressive
Nissan as a brand.”
more than enough interior room and providing
Nissan also envisages electro-magnetic tracks
displays is that of a new paint technology that
The October showing was the first time the
Takahiko
Uchimura,
senior
manager,
and then mitigate the effects of a crash.
technology development division at Nissan in
This reach towards the youth manifests
performance comparable to a petrol-powered V6
in individual road lanes, where electric vehicles
automatically repairs scratches. A hostess
Technology Square has visited the Middle East,
Japan visited United Arab Emirates to see how
itself in a presentation specifically for university
sports car. A model of the Pivo2 electric concept
can recharge as they drive.
the exhibition was progressing and explained
students, but the messages being sent out by
car gives an idea of Nissan’s forward thinking in
the reason behind it.
Nissan are aimed at the general public.
the world of future transportation.
demonstrates by rubbing the hood of a car with
but there are high hopes that its success will see
Of course, it’s not just zero-emission vehicles
a wire brush. Simply by pouring hot water over it,
it return with even newer exhibits, showing that
that Nissan is focusing on. Widespread use of
the scratches disappear. Such a technology is
Nissan never stops developing.
There were plenty of hands-on activities.
18
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19
FEATURE
NISSAN'S EVERYDAY
ELECTRIC VEHICLE
Nissan exhibits its global electric vehicle leadership position by unveiling the
Leaf. Here’s all you need to know about the world’s first practical electric car
N
drive it at 140 kph, you can seat four or five
motorists could afford and would want to use
range and making it capable of running 160km
passengers comfortably.”
every day. And that’s what we’ve created. The
on a single charge.
The
Leaf
has
been
designed
very
issan, after dazzling the world with its
price tag has not been unveiled yet, but rest
offerings like the GT-R and the 370Z
assured that it will be affordably priced once it
The battery charging process of the Leaf
carefully so as to not look bizarre or unusual.
in the world of sports cars, is now set
goes on sale in the United States, Japan and
involves storing electric charge on an assembly
The styling cues are drawn heavily from the
the European markets during 2010.
of 48 lithium ion modules and offers a number of
Murano and the European Micra to give it a
options. A quick-charge capability will charge
more formal appearance.
to lead the green revolution by presenting its
all-new electric hatchback, the Leaf. Finally, an
affordable, practical, good-looking and 100%
electric car is here!
While other automakers are rushing to
20
with regenerative braking, enhancing the Leaf’s
THE DESIGN
THE POWER
over 90kW of power and 280 Nm of torque.
"Finally, an affordable,
practical, goodlooking and 100%
electric car is here!"
The drivetrain plays a major role in the
styling will identify not only Nissan Leaf but
designing aspects as EVs demand more of
also the owner as a participant in the new era
aerodynamic efficiency to maximize range and
of zero-emission mobility.”
minimize wind noise, and the Leaf has been
designed to address that requirement.
As the efforts that went into creating the Leaf
emerge, the commitment of Nissan to enter the
zero-emission era of cars with a competitively
THE AIM
priced hatchback becomes evident.
The new electric hatchback aims to offer
Apart from being a practical urban motoring
the battery up to 80 percent of its full capacity
Shiro Nakamura, Nissan’s chief creative officer
everyday practicality and promises to break the
solution, the Nissan Leaf is designed to be an
The sleek, five-passenger EV draws power
in 30 minutes flat using a special 480V charge
confirms that: “From the beginning, we did not
common perception that zero-emission cars are
‘everyday’ vehicle with a 160+ km driving range that
from a 24-kilowatt-hour battery pack, made up of
outlet. The car can also be charged from a 220V
want to make the car look very strange, because
mechanically and technically complex.
suits the requirement of about 70% of the world’s
Masato Inoue, product chief designer,
motorists. According to the market analysis carried
bring mainstream electric vehicle (EVs) to the
192 lithium-manganese cells, and is placed flat
home outlet, but that’ll take up to eight hours to
one of the perceptions of EVs is that people think
market in the next few years, Nissan has been
beneath the floor of the car to maximize the interior
get the batteries fully loaded. If you consider
of them as toys, that you cannot drive them at high
clearly outlined the motto behind giving life to
out by Nissan in the U.S, 80% of drivers travel less
the most aggressive so far and the unveiling
space. Nissan claims that the Leaf is capable of
charging the car using a 100V outlet it will take
speeds, that EV means ‘not real car’.
the Leaf when he said, “Our car had to be the
than 100km per day, thus, making the Leaf an ideal
of the Leaf is testimony to their efforts. The
attaining speeds in excess of 140 kph, producing
up to 16 hours. The car will also come equipped
world’s first, medium-size, practical EV that
and practical solution for commuting.
www.nissan-me.com
“But the car we have is a real car – you can
www.nissan-me.com
21
Taking into account an average gasoline
powered vehicle’s fuel consumption of around
company has already entered into an agreement
The IT system on the Leaf will also be
with around 27 local governments and authorities
covered a month, the operational vehicle costs
capable of sending emails to the users notifying
around the globe for setting up the infrastructure
hover around the $63 mark. For the Leaf, Nissan
them about the level of charge left in the battery.
required to support electric vehicles.
does not foresee the operational costs rising
An interesting and innovative feature will allow
beyond the $13 mark per month for the electricity
the user to switch the air-conditioning on or off
consumed to charge it. The Leaf is likely to be
using their mobile phone even when the vehicle
the car that environment-loving motorists around
is not powered – particularly useful on hot
and CEO, Nissan, the Leaf is a tremendous
the world have been waiting for. Meanwhile, for
Middle Eastern mornings! The system can also
accomplishment in which all Nissan employees
those who already own a conventional gasoline-
be pre-programmed to charge the batteries at a
can take pride. He said Nissan was taking the
powered vehicle, it will be an eco-friendly addition
particular time period, like during late nights to
first step in what is sure to be an exciting journey
with lower day-to-day operational costs.
save on electricity costs.
for the industry and for people all over the world.
THE FEATURES
THE AVAILABILITY
He is also confident about the Leaf becoming a
THE PRIDE
According
to
Carlos
Ghosn,
president
In terms of technology the Leaf is equipped
In the initial stage of the EV’s launch, the
with a host of features to make driving as smooth
car will be made available only on lease, with
and convenient as possible. It has an onboard
the batteries also being a leased proposition.
The first batch of Leaf’s along with its lithium-
IT system connected to a global data centre
This strategy has been employed by Nissan to
ion batteries will be produced at Nissan’s factory
and a GPS unit to provide all the necessary
reduce the up-front risks of the user in adapting
in Japan while additional production demands
navigational information. This global data centre
to a new style of vehicle and allowing for cost-
will be met by the plant at Tennessee, USA.
will interconnect all the users of the Leaf, creating
effective and easier upgrades with technology
Nissan’s focus on entering and strengthening its
a unique zero-emissions community.
improvement. The car will be offered to select
position in the zero-emissions market shows the
buyers at first and full-fledged commercial
company’s commitment towards environmental
allotments are slated to commence in 2012.
responsibilities. Nissan, for long has been
while driving, there’s a monitor mounted on
22
infrastructure for supporting electric vehicles. The
with various governments.
5 l/100km and around 1000km of distance
To ascertain the remaining battery life
www.nissan-me.com
dedicated quick charging stations, and is in talks
mass-market hit and expects fully electric vehicles
to account for 10% of global car sales by 2020.
the dashboard. The monitor also displays the
The zero-emission vehicle will be marketed
perceived as the global leader in EV technology,
location of the nearest Nissan charging station.
only in selected US cities that have shown a
and with the Leaf, the company has just
Nissan is working towards setting up such
commitment towards building the necessary
substantiated the perception.
www.nissan-me.com
23
INTERVIEW
FEATURE
“
“
I’m not at all a car
person - I don’t know
how the engine works.
I’m proud to say that I
don’t understand cars
at all.
Abdo Sweidan
The CEO of Rasamny Younis Motor Company: from civil engineering to the
automotive sector that’s full of excitement and challenges.
A
bdo Sweidan is not your typical car
engineer and spent the first part of his career in
wrong with a customer it ruins all the effort and
dealer. For a start, he’s a structural
construction in Saudi Arabia.
advertising and brand image.”
engineer by trade. And he doesn’t really
“In the Middle East you do what our parents
In 2004, when his contract finished, Mr
have any interest in cars.
tell you to do!” he explains with a smile. But just
Sweidan was approached by Nissan dealers
But that hasn’t stopped him from becoming the
designing buildings lost its allure, and the young
Rasamny Younis Motor Co, known as RYMCO,
head of one of the Middle East’s most successful
Mr Sweidan wanted a change
one of the largest private trading companies
car dealers. In fact, he says his apathy towards
cars is one of his greatest assets.
engineer I went back to school to do my MBA,”
“I’m not at all a car person - I don’t know how
the engine works. I’m proud to say that I don’t
understand cars at all,” he declares, proudly.
“I wanted to understand the business side of
the industry I was in.”
“I saw an opportunity because there’s no
limitation any more on the family businessorientated venture typically found in Middle East
countries. We never looked back.”
After learning the ways of business, Mr
had no interest and no knowledge of cars. I didn’t
Sweidan moved to Lebanon in 2001 and became
even know the difference between hubcaps and
general manager of a trading company that dealt
“There has been a lot of work done on
alloy wheels. I never knew what car I wanted, I
with a range of concerns from pharmaceuticals
strengthening the Nissan brand,” he says.
wanted the salesman to tell me and that really
to home appliances, medical supplies – and
“People don’t just need fine engines, they need
helped when I went into the automotive industry.
automotive. The firm sold and serviced vehicles
nice looking cars and good engines. This Nissan
from several major brands, and Mr Sweidan had
has done extremely well. Today we have almost
his first introduction to the world of cars.
all sectors covered - small, medium, large, luxury,
don’t
always
know
what
they want but they have expectations and
we have to find something that meets those
“It was through this coincidence that I fell in
expectations. To be successful in this industry
love with the automotive industry, that I had no
you have to be unbiased to your own emotions.
experience of beforehand,” he says.
Having the Nissan brand has helped
business a great deal.
small and large SUVs. That line up has added a
tremendous amount to the Nissan brand.”
When Mr Sweidan is not at work he likes to
If you are too emotional you might make the
“If you had asked me before 2001 ‘what’s
play bridge as an outlet from his day job. He also
mistake of overselling and customers don’t
the industry that you’re least likely to work in’, it
reads, but a lot of the time he’s thinking about
want to be oversold.
would have been the automotive industry. From
the industry he’s grown to love. The next step, he
the minute I was involved in it I immediately
believes, is attracting customers when they want
appreciated the complexity, the experience and
their first car – and retaining them for life.
“Some dealerships spend time explaining
horsepower,
torque,
performance.
It’s
all
Chinese to a lot of people. Customers want
the customer expectations.
“Nissan needs to go into the global affordable
to be perceived as people coming in to buy
“Construction is a one-shot deal. The
decent transportation that looks nice, is reliable
focus is on delivery and being truthful and that
“We are promised that during 2010/2011 and
and can be financed and they want to know we
performance adheres to the contract you signed
if we can capture customers at the entry level then
can meet their needs. Dealers sometimes focus
with the client.
the dealer can work to upgrade. We are finding
segments, cars for first time buyers,” he says.
too much on the product attributes, which often
“Automotive is a totally different thing. It’s a
that we are attracting customers now that have
rank much lower. With sports cars and so on it
new story and a new challenge every day, every
bought entry-level products from elsewhere. In
can be different because you get enthusiasts
year. You have to be pro active and reactive all
Lebanon, the entry-level buyer accounts for 37
who are knowledgeable, but you can’t treat
the time. You have to watch the competition,
per cent of the overall market and we’re missing
everyone the same.”
make sure your customers are satisfied. It’s a
out, but we’re extremely excited to see the new
complete cycle of emotional experiences that
models. We need the customers from the minute
all end up in a challenge of total satisfaction
they enter university until they want to buy cars for
for every customer. Once something goes
their grandchildren. That’s what dealers are for.”
How, then, did a man with no interest or
knowledge of cars end up in this position?
Born in Syria, Mr Sweidan trained as a civil
24
he recalls.
in Lebanon.
“When I started in the automotive industry I
“Customers
www.nissan-me.com
“18 years after I graduated as a civil
www.nissan-me.com
25
HERITAGE
From Datsun
F
to Nissan
Today, the
Nissan brand
is recognised
The Eighties
or many years, products of the Japanese
the Fairlady (know as the Z outside of Japan),
cars in 1950 to 66,000 cars in 1960. This set the
Later in the 60s Nissan also brought out the
car company went by a different name
Bluebird, Patrol and more and forayed into crucial
base for international expansion and in 1958
Laurel and the President.
– Datsun. The company’s roots date
world markets, establishing itself as a global
Nissan began exporting Datsun models to the
1969 was a very exciting and historic
back to 1914 and the DAT Motorcar Co. In
auto manufacturer of repute. Datsun models built
United States, beginning with the 1200 sedan
year for Nissan. It saw the birth of two cars
1931, it created a smaller car than previous
Nissan’s reputation as being a manufacturer of
followed by the Fairlady SPL211 roadster and
that would enhance the company’s image by
In 1981, Nissan began phasing out the
affordable yet reliable automobiles.
the PL310 Bluebird sedan in 1959.
leaps and bounds. The two cars were the
Datsun brand and started selling its vehicles
Skyline GT-R sports car and the Fairlady 240Z
under the corporate name of Nissan. This
roadster which marked the beginning of the
massive re-branding exercise was part of a
famous Z line.
corporate decision to sell all vehicles under
1936
1938
1956
The eighties were a crucial decade for
By the end of the decade, Datsun had
1961
exported more than 1 million vehicles.
as a major
Nissan and was the period in which the Datsun
name phased out into history.
the Nissan brand.
manufacturer of
cars, but it’s only
relatively recently
that the name
From 1981 to 1983 the company spent
many millions of dollars to spread awareness
1966
has been used
about the Nissan brand and build confidence
1969
amongst buyers who had by now grown
1971
globally.
quite accustomed to the Datsun brand and
1977
1979
1980
1982
1988
products, which was known Datson - the ‘son’
of DAT. However, since ‘son’ also means ‘loss’
in Japanese, the moniker was changed from
The Early Days
Datson to Datsun in 1933.
DAT Model 31 was built back in 1914, but the
today only came into existence in 1933 when
1930s saw DAT grow from a marginal company
Nihon Sangyo, a Japanese entrepreneur,
into
automobile
The 1960s saw Nissan expand globally.
became the DAT Motorcar Co.’s sole owner and
manufacturer under its new corporate name of
Operations were set up in Mexico, Canada
changed the company’s name by combining
Nissan.
and Australia and for the first time Datsuns
a
mainstream
Japanese
The Sixties
The Seventies
the first parts of his first and second names.
During that period Nissan also played a
were manufactured outside of Japan; first in
In the 1970s Nissan grew in prominence,
However, the company continued to use the
major part in Japan’s war effort by supplying
Taiwan, then Mexico in 1966 and Peru in 1967.
based on the popularity of its Z sports car. To
Datsun brand on all of its models until the early
trucks and even aircraft engines. By 1935
Sales began in Scandinavian and mainland
promote its newfound sporty image, Datsun
were rather clueless on why Datsun were
1980s, when a major marketing initiative was
Nissan’s vehicle portfolio spanned sedans,
European countries during this period.
supported race teams in the USA and provided
becoming Nissans.
initiated to change the brand to Nissan. Across
roadsters, coupes, trucks and buses. Its
Nissan continued introducing new vehicle
first significant model was the Datsun Type
lines and models, including the Cedric luxury
as Nissan and the company spent close to
15, which became the first mass-produced
sedan in 1960, the Patrol in 1962, the Sunny
$500 million in the rebranding exercise.
Japanese vehicle in 1937.
the world all Datsun models were re-badged
26
The first car in Datsun’s ancestry, the
The Nissan Motor Company as we know it
enthusiasts
with
aftermarket
performance
The
re-branding
project
included
parts through its competition department. The
changing signs at all company dealerships,
acceptance and peoples trust and began
Z alone sold a million cars in a decade and
an advertisement campaign which began
being recognized as the erstwhile Datsun.
in 1966 and the Skyline and Gloria models,
by the time the 70s drew to a close, Nissan’s
with “Datsun by Nissan” and moved on to
Today’s generation might have no recollection
In the Datsun era from 1931 till 1983 the
The 1950s were a period of rapid growth
which it brought under its brand after a
cumulative vehicle exports had surpassed the
“The Name is Nissan”. As a result of these
of the Datsun name but it will stay rooted deep
company produced some iconic cars such as
for Nissan. Production increased from only 865
merger with the Prince Motor Co. Ltd in 1966.
10 million mark.
initiatives the Nissan brand gradually gained
in Nissan’s heritage for all time to come.
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www.nissan-me.com
27
technology
FEATURE
Shift
Gears
like a
pro
T
he all-new 2010 370Z coupe has been
praised by the world’s motoring press for
a variety of features.
part of the overall driving experience.
So for the two new transmissions available in
feel like a great one, and a great driver feel like
value. At Nissan we call the new 370Z a ‘super
drivers using a technique called ‘heel and toe’;
a world beater.
evolution’ because it builds on the best features
where during braking and downshifting, the right
For those that prefer an automatic box, the
with a button next to the shifter.
the car, Nissan has developed a new technique
The car was introduced in the region
of both the first and last generation of Z cars
foot stays on the brake and the driver uses the
370Z’s new seven-speed transmission offers
heel to blip the throttle.
Downshift Rev Matching (DRM) and Adaptive
Its chassis has been labelled sublime, its 3.7-
that automates the techniques employed by
recently at the Qatar event along with the
(the 240Z and 350Z) and is respectful but not
litre V6 engine has been universally acclaimed.
the world’s best drivers to get the maximum
New Maxima. Hirotaka Mima, Brand Manager,
retro, simple yet sophisticated, and 110 percent
This idea, and Nissan’s new technology,
Shift Control (ASC) to offer quick, manual-like
But one of the more unique features about the
performance from their cars. Both manual and
passenger vehicles, Nissan Middle East says
pure Z. The new 370Z lives in the sweet spot
not only allows the pilot to focus more on other
shifting when operated in manual mode. Such is
370Z is its transmission.
automatic gearboxes have technology included
"Quite apart from its fabulous specification
of performance, style and value, a position that
aspects of his or her driving, such as braking
the speed of the changes that cogs are swapped
In a sports car such as the 370Z, the way the
that control the speed of the engine during
and fresh new look, the new 370Z is going
Nissan invented with the original Z in 1970. It’s
and steering, it also improves vehicle balance
in just 0.5 seconds using either the standard
gearbox interacts with the engine and the cogs
gearshifts to ensure that the cogs are swapped
to upstage the sports cars segment with its
an authentic sports car that you don’t have to
and smoothness by reducing the typical shock
paddle shifters behind the steering wheel,
shift to feed power to the wheels is an integral
perfectly, every time, making an average driver
unbeatable combination of performance and
make sacrifices to own or drive everyday”,
or shift in stability when the clutch is engaged.
or with the shift lever. The aim is to make the
The new close-ratio, six-speed manual can
The overall feeling of the act of shifting gears has
new automatic feels more direct, like a manual
be specified with the world’s first synchronised
also been improved, with reduced vibration and
transmission. Its wide gear ratios offer improved
downshift rev-matching system. The SynchroRev
noise through improved mechanical lubrication
fuel efficiency, while the Adaptive Shift Control is
Match function automatically controls and adjusts
as well as a modification to the lever angle of the
designed to adjust to the driver’s driving style.
engine speed when shifting to the exact speed
short-throw shifter.
The synchro rev,
match technology
combined with the
370Z's v6 engine
can make any
driver feel like a
professional
Whether you’re an experienced advanced
of the next gear position. In effect, it blips the
Of course, for those that prefer their shifts to
driver or someone that wants the feeling of
throttle to smooth out any up/down shifts. When
be completely mechanical and like to match the
perfect performance, then the 370Z offers the
downshifting, the engine speed is automatically
revs themselves, the system can be deactivated
transmission options for you.
increased to the target engine speed before
the clutch is engaged. And while upshifting,
the engine speed is automatically held during
and after the engine speed lowers to the target
engine speed.
The system works using sensors around the
base of the shifter, which monitors the movement
of the lever, what gear the driver is in and what
gear he or she is about to move into. Complicated
algorithms then work out the exact rpm needed,
taking into account the vehicle’s speed, and
matches the RPM accordingly.
The process is replicated by advanced
28
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The 370Z is on sale now.
29
motorsports
NISMO
racing accessory parts
officially launched
N
issan is noted for its sleek styling,
Established in 1984, ‘NISMO’ – or Nissan
from this autumn. Three Nissan models can
and nothing exemplifies this more
Motorsports International – is the company’s
be equipped with NISMO parts: the new
than the new 370Z coupe. But if even
racing division dedicated to the design and
370Z Coupe, the Altima sedan and the Tiida
these dynamic lines aren’t enough for you,
development of Nissan race and rally cars.
compact car.
why not enhance your ride with a range of new
NISMO is also the performance brand of
Nissan and these NISMO accessories are now
equipped with such parts as a NISMO Aero
division? These are genuine performance parts
available under Nissan’s regular warranty.
kit (front/side/rear spoilers), NISMO S-tune
As well as the 370Z, NISMO goodies can
be bought to adorn the Tiida and Altima.
REA
RD
ECK
For example the 2010 370Z Coupe can be
NISMO accessories from Nissan’s motorsports
that will take your Nissan to the next level.
CTOR
ROTE
ese
DER P
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U
ars, th
REAR
ing c
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have
d by
Inspire
umper
rear b
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30
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31
me & my Nissan
Sam Mathew
What do you primarily use the car for – work or pleasure?
Work
What’s your favourite feature on the car?
X-Terra
The salient feature is that it takes me where I want to go without any problems
whatsoever. The seats are awesome; very cosy and comfortable.
What’s your favourite stretch of road?
The Corniche Road in Doha
If you weren’t in your current job, what would your dream job be?
Actually I already have a job that I enjoy – the many challenges help me to sharpen
further.
What would life be otherwise be without challenges?
This job gives me the essential ingredients to accomplish new tasks, the opportunity
to learn new things, gauge performances quickly and moreover the opportunity to
interact with people - the most important element in the service industry.
Can you describe yourself in three words?
Hardworking, ambitious and receptive
What do you have on your car’s stereo?
Lots - devotional songs, percussion music collections, melodious solos and
more.
Name: Age: Nationality:
Job:
Hobbies: Car: Sam Mathew
39
Indian
Manager of National Car Rental Company in Qatar.
Reading, travel
2009 Nissan X-Terra
If you only had one more tank of fuel that you could put in the car, where would
you go with it?
If I am away from home, I would rather turn back to home.
How important is image to you when choosing a new car?
The automobile is the icon that reflects the personality of the user; therefore it
needs to be suited to the driver’s attitude and ability.
How long have you owned the car?
If you had to change to another car in Nissan’s range, which one would it be and why?
For a couple of months now.
I’d have another X-terra because that suits me best.
Why did you choose the car?
What’s the fastest you’ve ever driven?
I chose it for its reliability, style and masculine appeal and moreover as a safe drive
I am a responsible person so I’ve not indulged in any speed testing. I am driving
in the highly SUV-infested roads of Qatar.
a car with my company decal that promotes the image of my company, so I
How many kilometres have you done in the car?
must be a good guy behind the steering wheel to demonstrate safe driving and
6500KM
social responsibility.
Nissan Middle East FZE
Jebel Ali Freezone
P.O. Box 61111
United Arab Emirates
Tel No.: +971 4 881 7500
Fax No.: +971 4 881 7497
Website: www.nissan-me.com
Saudi Arabia
Alhamrani United Company
Madinah Road
P.O. Box 701 Jeddah 21421
Kingdom of Saudi Arabia
Tel No.: +966 2 6696690
TLX:
601556 AFAF SJ
Fax No.: +966 2 6673658
E-Mail: [email protected]
Website: www.nissan.com.sa
Kuwait
Abdulmohsen Abdulaziz Al-Babtain Company
4th Ring Road, Al-Rai
P.O. Box 2198, SAFAT 13022, Kuwait
Tel No.: +965 4737977
Freephone: 804888
Fax No.: +965 4723677
Email: General Enquiries: [email protected]
Website: www.nissankuwait.com
U.A.E
Abu Dhabi & Al Ain
Al Masaood Automobiles
P.O. Box 322
Abu Dhabi - United Arab Emirates
Tel No.: +971 2 6811118
Fax No.: +971 2 6776689
E-Mail: almasood@masaood .com
Website: www.masaood.com
Dubai & Northern Emirates
Arabian Automobiles Co.
P.O. Box 2128
Dubai - United Arab Emirates
Tel No.: +971 4 2952222/2699770
Fax No.: +971 4 2952828
E-Mail: [email protected]
Website: www.arabianautomobiles.com
Oman
Suhail Bahwan Automobiles LLC
P.O. Box 156, Muscat, Postal Code 112,
Sultanate of Oman
Tel No.: +968 24560111
Fax No.: +968 24560101
E-mail: [email protected]
Website: www.suhailbahwangroup.com
Qatar
Saleh Alhamad Almana Co.
P.O. Box: 91, Doha, Qatar
Tel No.: +974 4441334
Fax No.: +974 4441337
E-Mail: [email protected]
Website: www.shalmana.com
Bahrain
Y. K. Almoayyed & Sons BSC(C)
Tel No.: +973 17 211211
Fax No.: +973 17 731206
E-Mail: [email protected]
Website: www.almoayyed.com
Lebanon
Rasamny Younis Motor Company S.A.L.
BLVD, Chiyah, P.O. Box 11-2737
Beirut - Lebanon
Tel No.: +9611 273 333
Fax No.: +9611 274188
E-mail: [email protected]
[email protected]
[email protected]
Website: www.rymco.com
Jordan
Bustami & Saheb Trading Co.LTD
Opp. King Abdullah Bldg.
Gardens, P.O. Box 8182
Amman 11121 Jordan
Tel No.: +9626 553 2456
E-Mail: [email protected]
zaid@ nissan.com.jo
Egypt
Nissan Motor Egypt
6 October City, 3rd Industrial Zone
Area 6,7, Egypt
Tel No.: +2 02 8340920
Fax No.: +2 02 8340930
Mobile +2 010 60 74 788
Syria
Rakha Shallah & Hboubati Co.
P.O. Box: 33661
Harasta -Homs Highway, Damascus, Syria
Tel No.: +963 11 532 99 35 (Lines, 6-7-8-9)
Fax No.: +963 11 532 99 40
E-Mail: [email protected]
Yemen
The Tehama Trading Company
P.O. Box 4422 Shamsan Street,
Hodeidah,
Republic of Yemen
Tel No.: +967 3 228496 /7/8/9
Fax No.: +967 3 228385
E-Mail: [email protected]
[email protected]
Algeria
Nissan Algerie S.A.R.L.
6 Boulevard Colonel Amirouche
Alger - Algerie
Tel No.: +213 21 63 56 55
Fax No.: +213 21 63 58 42
E-Mail: [email protected]
rania.sifi@ groupehasnaoui.com
Morocco
Siab, 44 Rue Khalid Ibnou Walid Ain Sbaa
Casablanca - Morocco
Tel No.: +212 5 224 091 67 / 68
Fax No.: +212 5 22 244422
E-Mail: [email protected]
[email protected]
Tunisia
ADEV
39, Av. Khireddine Pacha B.P.33,
1002 Tunis, Tunisia
Tel No.: +216 71 783443
Fax No.: +216 71 841100
E-Mail: [email protected]
[email protected]
Sudan
Bashir Motors
El Nefeidi Group Building, Parlman Street East
P.O. Box 1222
Khartoum - Sudan
Tel No.: +249 183 762031, 780500, 785074
E-Mail: [email protected]
[email protected]
Azerbaijan
Nurgun Motors
2054 Block, M.Narimanov Street, Baku.
Azerbaijan Republic
Tel No.: +994 12 496 6600, +994 12 479 569
E-Mail: E-Mail: [email protected]
rauf@nurgun-az
[email protected]
Armenia
Muran LLC
47 Komitas ave., Yerevan, Armenia
Tel No.: +37410 280350
E-Mail: [email protected]
Uzbekistan
Premium Auto
10A Tuena Street
Tashkent 100147, Uzbekistan
Tel No.: +998 71 295 8877 Fax: +998 71 295 8880
E-Mail: [email protected]
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