Logo Standards - Division of Marketing and Communications

Logo Standards
INTRODUCTION
In this guide, you will find usage standards for the
College of Charleston logo system. This guide is
provided as a supplement to the College of Charleston
Brand Manual, which contains comprehensive guidelines
for the complete visual identity system for the College
and is online at http://marcomm.cofc.edu.
The logo, which combines the existing College of
Charleston wordmark with a new graphic rendition of
historic Randolph Hall and its surroundings, is the result
of a comprehensive analysis and selection process,
including focus group participation by faculty, staff,
alumni and students. The logo will appear on stationery
and business cards, as well as on the College’s website
and on banners and other signage throughout the
campus.
All designs developed by internal units of the College,
or by outside vendors, can be submitted to the Division
of Marketing and Communications to ensure consistency
with the standards within this guide. For questions about
standards, to obtain logo files or to request review of a
design, email the division at [email protected].
PRIMARY LOGO - PRIMARY LOCKUP
The primary lockup utilizes
the wordmark, centered, top
to bottom, in this proportion
at all times.
The College of Charleston logo is the College’s sole official brand identifier. No other logos,
symbols or marks — with the exception of the Athletics Department marks and the approved use of
the College of Charleston seal — may be used by administrative or academic units to represent the
College of Charleston.
The complete College of Charleston logo consists of the graphic symbol representing Randolph
Hall and the Cistern Yard in proximity to the words “College of Charleston” in the Caslon Pro font. In
general, the graphic and the words should not be used separately, except in specific circumstances
outlined in this usage guide.
No section or part of the logo may be separated out and used to create a new logo, visual identifier
or mark, except as expressly stated in this usage guide. The official logo should be used on all
College of Charleston print materials, websites, communications and other materials.
The authorized addition of the appropriate school, department, office, center, institute, program or
group name is the only modification to the logo allowed. Individual schools, departments or offices
may not create their own logo or visual identity, nor may they alter the wording, configuration
or appearance of the College of Charleston logo. Doing so diminishes the College’s efforts to
present a coordinated and professional appearance and creates confusion in the public mind about
whether an entity is part of the College of Charleston. For a custom logo with unit identifier, please
contact the Division of Marketing and Communications at [email protected].
3
logo standards
ACCEPTABLE COLOR COMBINATIONS
100% PMS 188 (MAROON)
100% BLACK
WHITE REVERSED
OUT OF PMS 188
WHITE REVERSED
OUT OF BLACK
logo standards 4
PRIMARY LOGO & SCHOOL LOCKUPS (minimum & maximum sizes)
The primary lockup minimum size
for all printed publications should be
reproduced no smaller than .375”(3/8”)
.375”
.875”
The primary lockup maximum size
for all stationery systems should be
reproduced at .875”(7/8”)
SCHOOL OF BUSINESS
School Lockup Treatment
SCHOOL OF EDUCATION, HEALTH,
AND HUMAN PERFORMANCE
SCHOOL OF BUSINESS
SCHOOL OF BUSINESS
SCHOOL OF EDUCATION, HEALTH,
AND HUMAN PERFORMANCE
SCHOOL OF EDUCATION, HEALTH,
AND HUMAN PERFORMANCE
5
logo standards
School lockups should
never exceed the height of
the academic mark as indicated here. Always
center, top to bottom.
GRAPHIC
The graphic section of the logo can, in limited
circumstances, be used as a stand-alone mark for
purposes of advertising, signage or merchandise.
Use of the graphic element as a stand-alone
mark should be pre-approved by the Division of
Marketing and Communications (submit request
or design to [email protected]). The graphic
should never be used as a substitute for the
complete logo on any official print materials,
stationery or other official business documents.
Acceptable color combinations
WHITE REVERSED
OUT OF BLACK
WHITE REVERSED
OUT OF PMS 188
100% BLACK
100% PMS 188 (MAROON)
logo standards 6
WORDMARK
The College of Charleston wordmark reflects the relationship between the College and the City
of Charleston by using a slightly diminished but calligraphic “of” to bridge the words “College”
and “Charleston.” The elongated “f” locks both planes together visually. At the same time, the
“C” of “Charleston” has been slightly enlarged to seat the “C” of “College.”
The font for the word mark is called Caslon Pro. Designed by William Caslon (1692-1766), Caslon
Pro is the font used in the original United States Declaration of Independence, which was signed
by three founders of the College of Charleston.
With the addition of the graphic symbol to the logo in 2014, the wordmark should only be used
without the graphic symbol in exceptional circumstances where the use of the complete logo is
not possible. Use of the wordmark as a stand-alone mark should be pre-approved by the Division
of Marketing and Communications (submit request or design to [email protected]).
100% PMS 188 (MAROON)
100% BLACK
7
logo standards
WHITE REVERSED
OUT OF PMS 188
WHITE REVERSED
OUT OF BLACK
STATIONERY: BUSINESS CARDS
66 GEORGE ST. | CHARLESTON, SC | 29424-0001
John Doe
CHIEF OF BUSINESS CARDS
PRESIDENT’S OFFICE
RANDOLPH HALL, SECOND FLOOR
OFFICE: 843.953.5500 | FAX: 843.953.5831
EMAIL: [email protected]
(ACTUAL SIZE)
Do not discard existing business cards with just the wordmark. Faculty and staff do not need to
order business cards with the new logo until their current supply is depleted.
Standard College of Charleston business cards remain unchanged, except for the addition of
the new graphic to the logo. To order business cards from our vendor, Business Card Express,
you may access a customized template and contract pricing and pay with your purchasing card
at www.bcesouth.us. To contact Business Card Express for questions about your order, please
call 800.849.8077.
The template should accommodate most of your requirements. If you have questions regarding
the contract, please contact the procurement office. If your department requires something that
does not fit the template, please contact the Division of Marketing and Communications.
logo standards 8
STATIONERY: LETTERHEAD & ENVELOPES
Do not discard existing letterhead and envelopes with just the wordmark. Faculty and staff do not
need to order stationery with the new logo until their current supply is depleted.
Central Stores will maintain a stock of printed College of Charleston letterhead and envelopes with
the new logo. Prices can be found in the Central Stores catalog. Please use an IDT to order stationery
directly from Central Stores. You may fax your IDT to 843.308.6502.
Letterhead and envelopes can be customized with department or office information. To expedite
the routing of returned mail for large mailings, individual units of the College are encouraged to
order custom envelopes with their unit-specific logo on the front. To order custom letterhead and
envelopes from our vendor, Business Card Express, you may access a customized template and
contract pricing and pay with your purchasing card at www.bcesouth.us.
SCHOOL OF BUSINESS
Mr. John Doe
5555 State Street
Charleston, SC 29401
Mr. John Doe
5555 State Street
Charleston, SC 29401
Dear John Doe:
Dear John Doe:
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OF BUSINESS
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AND
HUMANOmmodigPERFORMANCE
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SCHOOL OF EDUCATION, HEALTH,
9
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66 GEORGE ST. | CHARLESTON, SC 29424-0001
Sincerely,
Sincerely,
Jane Doe
Jane Doe
66 GEORGE ST. | CHARLESTON, SC 29424-0001
logo standards
SCHOOL OF EDUCATION, HEALTH,
AND HUMAN PERFORMANCE
66 GEORGE ST. | CHARLESTON, SC 29424-0001