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Join us at the official MRS Annual
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17:30 till late
18 March 2014
Mary Janes
124-127 Minories
London EC3N 1NT
Welcome to Impact 2014
To succeed, our sector needs to prove that human enquiry and interpretation
are vital to delivering the customer understanding that is the basis of competitive
commercial advantage and public policy delivery success. We need to demonstrate
that usable consumer insight depends on the widest possible experience, and that
problem-solving depends on the inspiration achieved when you break boundaries
between markets. It is up to us to show that our industry can be the catalyst which
draws together, and indeed even sometimes smashes together, ideas from science,
art, public service and commerce. This is a story that can be told and will be
demonstrated over the next two days.
Tony Benn, the ex-Labour minister, once told the MRS conference that research
was the way people got to talk to power. Maybe the recent NHS data debacle
demonstrated that power needs to listen harder or ask better questions.
Jane Frost CBE
Chief executive officer
MRS
The Delphi Group (our MRS ‘think tank’) is finalising a report titled From Creative to
Commercial Capital – The Wider Uses of Research. A key comment comes from
a senior manager at Aviva. He asserts that research is the way businesses know
what they should do, rather than letting them do merely what they would like to do.
All this potential depends on trust – that of the public and clients. For too long the
excuse has been used that clients are not interested in the standards that underlie
a trust-based relationship. Recent research for GRBN, our worldwide association
network, shows that we have managed to preside over dangerously low trust levels.
We can collectively start to change this. We have FairData, a new Code of Conduct,
new reporting vehicles like [email protected]. From April, we will have an industrywide Continuous Development Scheme and enhanced accreditation through
Certified individual membership and Company Partnership. Use these or continue
to see the erosion of trust.
I don’t think anyone will leave this event bereft of new ideas. This event will not only
offer you the inspiration and practical ammunition for change – but the space and
time to think, as well as meet friends old and new.
I am looking forward to sampling the feast of brain food set out over the next two
days and look forward to meeting as many of you as I can.
Conference
awards shortlist
Announced
on 19 March
at 17.15
Conference party
Join us for a night to remember at Mary Janes
The conference party has become one of the most eagerly anticipated fixtures
in the research social calendar. It offers the perfect informal environment to relax,
eat, drink and network with the rest of the research business. After a full day at
conference you’ll want to unwind and at Mary Janes, you’ll have the chance to
do just that.
Tuesday 18 March, 17.30
Mary Janes, 124-127 Minories, London EC3N 1NT
Our vision couldn’t be clearer - quality, accurate data,
collected in the most reliable way every time. It’s what
QRS has been delivering for nearly 40 years.
We’re proud of our integrity and rigour and know that
our clients appreciate it too.
We’re always looking
for answers.
QRS0010 VisionAd_190x50.indd 1
See it for yourself…
www.qrs-research.co.uk
call +44 (0)1992 500355
28/02/2014 09:19
Venue map Level -2
Atrium
Registration desk
Champagne Bar
Relaxation Zone
Lift lobby
Foyer A
Networking
lunch and
refreshments
Staff office
Level -2
Conference Rooms 1 and 2
Conference registration and helpdesk
Networking lunch and refreshments
Champagne Bar: RED
Oxygen Bar: QRS Data Collection
Massage Zone:
Blue Ocean Market Intelligence
The Hub: Toluna, Federated Sample,
GMI, MRBA, ICG, Ipsos Sculpture,
Women in Research
The Hub
ROOM 1
Ground Floor
Conference cloakroom
Hotel reception
Restaurant
ROOM 2
Level +1
Workshops
Foyer B
Networking
lunch and
refreshments
Lift
lobby
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AM Day One Tuesday 18 March
8.50
Welcome and opening remarks
Jane Frost CBE
Chief executive officer
MRS
9.00
Keynote interview: Sir Martin Sorrell
We welcome one of the most influential figures in the business world to offer us his
view on marketing services, technology and the economy. Sir Martin Sorrell founded
WPP, the world’s largest advertising and marketing services group in 1985 and has been
chief executive throughout. Companies include JWT, Ogilvy Group, Y&R, Mindshare,
MediaCom, Kantar and Burson-Marsteller. In 2013, Sir Martin became a patron of MRS.
Interviewer
Tim Phillips journalist and author
9.30
Photo: Fran Monks
Keynote speaker: Tim Harford
Ideas that matter
Tim Harford is a world-renowned behavioural economist and award-winning Financial
Times columnist. His first two books, The Logic of Life and The Undercover Economist,
have been translated into 30 languages and sold well over a million copies. He is also
presenter of Radio 4’s More or Less, and Pop-Up Economics. Impact 2014 is all about
ideas – great and small. Tim will launch you into the rest of conference with a fascinating
take on the creation and value of ideas.
10.15–10.45 Networking break
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AM Day One Tuesday 18 March
Room 1
Room 2
Workshops
The growth agenda
Ideas for triggering
commercial success
A voice for the seldom heard
Ideas for the empowerment
of consumers and citizens
Please Miss! Can I have some
inspiration from education
We’ll hear from clients on the ways they found
to alter both perceptions and reality among
consumers and management decision-makers.
Whether it’s understanding fundamental
demographic shifts, turning positive sentiment
into sales or turning around a business that
had lost sight of its purpose, their stories are
all about concrete results.
What difference does it make if you increase
the inclusivity of your research and insight work?
How can the voices of the seldom heard improve
the design and delivery of policy, products and
services? Be inspired by clients and agencies
whose work has included ‘hidden’ communities
who don’t appear on official data sets, and listen
to the voice of Arab youth, as their aspirations
and priorities change in the face of a rapidly
changing world.
10.45
Chair
Richard Young journalist and editor
Thinking the unthinkable: the key to
successful business transformation
Janet Coates co-founder, Insight Connection
& Toby Hartwell managing director,
The Folio Society
Don’t judge a customer until you have
walked a mile in their shoes...
Clare Gough head of insight, Waitrose,
Debbie Newbould managing director, One MS
& Carol Garbutt project director, Oxford SM
Now we’re talking: how insight triggers growth
Maurice Fyles research director, ICM Research
& Roger Vigilance marketing director, Vonage
Chair
Fiona Wood insight consultant
Looking for some alternative inspiration
for new tools and techniques for qual and
workshops? Then go back to school. Modern
classroom practice is all about inclusion and
engagement; more facilitation of learning
through questioning and challenge than ‘chalk
and talk’. Come and experience tools, techniques
and tips from the chalk-face from a practicing
classroom teacher and a seasoned qual
researcher in a hands on workshop.
Leaders
Andy Barker head of qualitative research,
Populus & Charlotte Trew primary school teacher
Research – not falling on deaf ears
Neil Samson associate director, Opinion Leader
& Richard Howard head of research, Ofcom
Hidden in plain sight: Primani, pastors and
population statistics in South London
Robin Pharoah owner, ESRO & Dan Gilby
corporate policy unit, Southwark Council
Hopes and fears: voice of the Arab youth
Helen Cleary director, Penn Schoen Berland
11.45–11.55 Short break
11.55
Ready, steady, hack!
Ideas for innovation through
people power
What were you thinking?
Ideas for tapping the unconscious
for commercial gain
This session will explore lessons learnt applying
approaches inspired by the ‘maker’ and
‘technology hacking’ movements to driving
change and innovation in big organisations
across the private, public and third sectors.
It will challenge researchers and research
buyers to think beyond their current roles and
organisational structures to develop crossfunctional groups that learn and innovate
around rapid ‘making’ sessions.
How do we find out what is really in consumers’
minds? For decades we have relied on asking
questions: now, we understand how little that
actually tells us. The implicit mind is too powerful
to ignore, but there are only certain ways that
we can measure it that are pragmatic. This
session showcases three practical approaches
to measuring the unconscious and uncovers
the science of the implicit.
Chair
Tom Rowley co-founder, Stripe Partners
‘Made in Lambeth’ – unleashing the power of
citizen collaboration to change council culture
Nathan Pierce senior policy officer,
Lambeth Council
How to hack your way to more
impactful innovation
Chris Martin Operations Director, YouthNet
Creating a culture of experimentation
and learning by doing
Han Pham Experience Strategist,
Intel Labs Europe
Chair
Elina Halonen co-founder Irrational Agency
and communications officer for Society for
Consumer Psychology
Why Heinz knows that the truth is implicit
David Penn managing director Conquest &
Sue Aydin European insight lead, Heinz
Emotions and red herrings
Toby Coates director MMR Research Worldwide
& Malcolm Rennie distillery manager,
Annandale Distillery
Polar opposites: how behavioural
science transformed Greenpeace’s
Facebook presence
Will Headley research and technical
director and Tom Ewing, content director,
Brainjuicer Labs
Future-proof insights will be
powered by magic and tarot
In this workshop, delegates will delve into the next
black – it being the macabre universe of elusive
alpha trend-setters, where ancient cults of magic,
tarot reading, shamanism are all practiced with
a cool, cutting-edge twist and be empowered to
channel these emerging patterns of behaviour
towards corporate innovation needs on a scale
of short, medium and long-term needs.
Leader
Lida Hujić innovation consultant and author
of The First to Know
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PM Day One Tuesday 18 March
Room 1
Room 2
Workshops
12.55–14.10 Networking lunch
13.20–14.00 in Room 1
Photo: Olivier Hess
Keynote speaker: Professor David Canter,
author and psychologist
Following in killers’ footsteps: secrets
of geographical offender profiling
In 1986 Professor Canter helped the police to catch a man who had killed three
young women and raped many more. This assistance drew on his earlier work
in market research, studying behaviour in emergencies and how people make
sense of cities. His success enabled him to lay the foundations for the new
discipline of investigative psychology, taking ‘offender profiling’ out of the
realms of myth. Professor Canter gives us a fascinating insight into his world.
14.00–14.10 Short break
14.10
Open opportunities
Ideas for championing inclusivity
in research and marketing
The society we seek to represent is becoming
more ethnically diverse, is experiencing huge
shifts in traditional gender roles, and is making
great strides around inclusivity for those with
a disability. The panel will debate the issues
around diversity and brands. Is it the role of
brands to reflect and represent society? What
are the commercial opportunities and risks at
stake for brands that lean in to the realities of
these shifting trends?
Chair
Jo Rigby insight consultant
Panel
Ettie Etela associate director, Nielsen NRG
Belinda Parmar CEO, Lady Geek and
founder, Little Miss Geek
Sam Phillips CMO, Omnicom and CEO of
OMG Ethnic
14.50–15.00 Short break
e
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Keynote interview:
Bringing the outside in
Tracey Faulkner, vice president,
global communications,
Shell International Holdings
Focusing on the dual challenges of generating
insight in a complex business environment
and communicating those insights within a
global organisation, this interview promises
to highlight how strategy, communications
and research contribute to greater reputation
resilience and business success.
Interviewer
Sandra Macleod CEO, Mindful Reputation;
director, Reputation Dividend
Painting the tune red
We’ve heard a lot about Big Data, but what is Big
Data without a Big Idea? A big idea about what
you’re looking for and a big idea about the output.
How do you bring to life your discoveries? This
workshop will hear from creative people in arts
and music about the essence of the ‘artistic
hypothesis’ – the core idea which engenders
that artistic execution.
Leaders
Will Goodhand UK board director, TNS
& Olly Nelken trombonist with PigBag &
Virginie Alix visual artist
PM Day One Tuesday 18 March
Room 1
Room 2
Workshops
An adventure into the unknown
Ideas from the world of psychology,
psychotherapy and poetry
Counting fans is not enough
Ideas for better social media
measurement
Let’s throw an insight party!
– a clientside guide to creating
insight that gets actioned
What might research have in common with child
psychotherapy, trauma psychology and poetry
slams? The challenge is yours to discover. Take a
step back from your life in research and get ready
for an adventure. Come with an open mind and
a brave heart.
Do we need new research techniques and /or a
more holistic approach to analyse social media’s
true value to businesses? The research industry
could be front and centre in the measurement
of this sector. As brands invest more resource
into social, how can market research companies
make the most of the opportunity?
Feeling deflated after a debrief where the only
action was a lot of nodding? Then come to the
insight party: where there’s traction there’s
action! This workshop is a celebration of ideas
to support actionable insight planning. Your party
hosts will share tools and techniques to help you
build relationships that create shared leadership
and drive change. An informative and energetic
workshop for client side and agency delegates
who want their research to work smarter.
15.00
Chair
Caroline Hayter co-founder and strategist,
Acacia Avenue
Trust and resilience
Valerie Sinason director, Clinic of
Dissociative Studies
Is Britain in a post-traumatic state?
Dr James Thompson senior lecturer
in psychology, UCL
What can we learn from storytelling?
Charlie Dupré spoken word and rap artist
Chair
Stephen Maher CEO of MBA, chairman of
The Marketing Society
Generating real time value
Matt Taylor EMEA research, Twitter
Creme Egg – storytelling at scale
Rob Ellison media manager, Mondelez,
UK and Ireland
Leaders
Jason Abbott and Rupert Smith insight
managers, The Open University
Panel
Chris Macleod marketing director, TfL
Mark Earls consultant and author of Herd:
How to Change Mass Behaviour by Harnessing
Our True Nature
Simeon Duckworth global head of analytics
and research, Mindshare
16.00–16.30 Networking break
16.30
Keynote address
New president of MRS: Dianne Thompson CBE
Group chief executive, Camelot Group of Companies
16.40
Photo: Andy Hollingworth
Keynote speaker: Simon Singh MBE
The Simpsons and their mathematical secrets
You may have watched hundreds of episodes of The Simpsons without realising
that embedded in many plots are subtle references to mathematics. While
recounting memorable episodes, Singh digs beneath the Doh! to cast light
on numbers. Simon is a science journalist and TV producer. He worked at the
BBC producing Tomorrow’s World and co-directing the BAFTA award-winning
documentary Fermat’s Last Theorem for the Horizon series. In 1999, he wrote The
Code Book which was the basis for the Channel 4 series The Science of Secrecy.
17.30
MRS Annual Conference Party
Join us for a night to remember at Mary Janes
Mary Janes
124-127 Minories
London EC3N 1NT
Sponsored by:
AM Day Two Wednesday 19 March
9.15
Welcome and opening remarks
Jane Frost CBE
Chief executive officer
MRS
9.30
Keynote interview: Will Self, novelist and journalist
Will Self opens day two, with what promises to be an intellectual white-knuckle ride,
tearing across a variety of topics in double-quick time, including the role of narrative
in marketing and in life; the curse (or blessing) of ‘everythingitis’; the primacy of
creativity over objectivity; how to become a more effective consumer and his
own personal take on memory and behavioural economics. However, it could be
something different entirely, but whatever it is will be riveting, thought-provoking,
and possibly even provocative.
Interviewer
Martin Lee director, Acacia Avenue
10.15–10.45 Networking break
AM Day Two Wednesday 19 March
Room 1
Room 2
Workshops
Power to the people
Ideas from the world of activism
Stepping into our creativity
10.45
From data to delivery
Ideas for smarter commercial
decisions through analysis
Using data to drive decisions means
complementing it with targeted research —
and encouraging potentially sceptical internal
customers to trust the data, not their gut. First,
how did eBay change its customer strategy in a
mature e-commerce market? Second, how did
GSK Consumer Healthcare learn more about
customer differences in six countries? Finally,
how has ITV has changed the way programmes
are produced, planned and sold using a
qualitative method on a quantitative scale.
Chair
Tim Phillips journalist and author
All things bright and beautiful, all data great
and small
Deborah Sleep director, Engage Research &
Marie Lewis customer insight manager EU, eBay
Strategic vs tactical, category vs country:
the GSK Consumer Healthcare challenge
Andy Cumming research director, Join the Dots
& Jo Stanbridge senior insight manager,
GSK Consumer Healthcare
New methods for testing television content
Stephan Shakespeare founder and global CEO,
YouGov & Dan Cook director of planning and
research, ITV
As a force, activism is continually re-shaping
different walks of life – from consumer activism
to the traditional political variety, through to
shareholder pressure and rapid digital ‘swarms’.
This session will dissect what unites activists,
and what this trend says about wider changes
to do with trust, power and influence. The panel
will discuss how companies and organisations
can respond and how activism is likely to evolve
in the near future.
Chair
Graeme Trayner vice president,
Greenberg Quinlan Rosner
Panel
Jodie Ginsberg deputy director,
Demos Finance
Robert Blood founder and managing director,
SIGWATCH
Mark Flanagan partner,
Portland Communications
Creativity is often perceived as embellishment.
Let’s strip back to our own innate creativity.
Reinforcing our ability to be embodied and
fully present to empathise and ‘make’ together.
To embrace and distil back to something vital.
Exploring the dynamics of the ‘studio’ and the
spirit of improvisation, we will lead an experiential
workshop, using techniques drawn from
performance art to look at how we embody,
build and manifest ideas.
Leaders
Martin Gent director of creativity &
Lucy Morris managing director, Spinach
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11.45–11.55 Short break
11.55
Compelling stories or
authentic conversations?
Ideas for building better
relationships with consumers
The debate about effective brand building
continues to evolve as psychological
understanding develops and consumers become
more sophisticated – but never stops. The central
role of the emotion plays is broadly accepted but
how is this connection made? Where does brand
authenticity and story-telling fit in?
Chair
Peter Totman director, Jigsaw Research
Desirable brands, authentic conversations
Damian Symons managing director for Europe,
Clear UK & Richard Bates European insight
director, Samsung
Creating the future of country branding
Simon Patterson QRi Consulting &
Christopher Nurko global chairman,
FutureBrand
Why brands need to mind their language
Alastair Goode head of consumer behaviour,
Linguabrand & Peter Dann director,
The Nursery Research and Planning
From trends to traction
Ideas about consumer change
Responding to consumer change with innovative
brand and advertising strategies is what really
drives business success. We will examine various
compelling strategies for reacting to the fastmoving, demanding modern marketplace.
Chair
Monique Drummond director, Relish Research
The death of risk
Christophe Jouan CEO, Future Foundation &
Jessica Salmon head of research and insight,
02 Telefonica
Team Me: Why I matter more than you
Viki Cooke co-founder, Britain Thinks &
Julian Watson senior consumer insights
manager, McDonalds
Turning memories into currency
Johanna Ward director, ICSS Global MarketPlace
Insights, American Express & Andy Barlow
partner, Hall & Partners
Think with your hands: How to
activate whole-brain thinking
about insights and weak signals
We’ll wrestle a real-world challenge to the ground
in just sixty minutes. The scaffolding we provides
will be just enough for people to make meaning,
but not so much that imaginations are stifled.
Our tools will include take espresso-sized glugs
of insights, three-dimensional objects, sharpies,
round tables, small group work out loud and in
silence. A creativity blast you can do in your work
clothes. So get ready, get set, grasp-grapple-grip.
Leaders
Gregg Fraley, Indy Neogy and Kate Hammer
directors, KILN & Dr Suzanne Allers, Sally
Kemkers and Rita Vienhues partners,
Untapped Innovation
PM Day Two Wednesday 19 March
Room 1
Room 2
Workshops
12.55–14.10 Networking lunch
13.20–14.00 in Room 1
Keynote speaker: Andy Hobsbawm, founder, Evrythng
Welcome to the internet of everything
Andy offers a thrilling view of where the internet is headed. We should
prepare for a future of connectivity that goes far beyond what we
experience today. He has been listed among the 100 top digital
influencers by Wired UK and was recently named among the 20
inaugural inductees of the British Interactive Multimedia Association’s
Digital Hall of Fame, alongside Sir Tim Berners-Lee, Sir Jonathan Ive and
Dr Mike Lynch. Andy established the first international internet agency
in 1994 and co-founded the award-winning online community Do The
Green Thing in 2007.
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14.10
Taking decisions in a ‘tweetocracy’
Ideas for better democracy
Decision-making has never been easy –
especially in politics, where contradictory
opinions and conflicting data abound. But the
situation has only worsened in recent years as
the amount of information has increased, and
the chorus of voices has become louder thanks
to the amplifying affects of social media. How
can politicians keep a clear head amid the din of
public debate? How do they sort valid complaints
from frivolous snark? We’ll answer these
questions, and more.
Chair
Brian Tarran editor, Impact and Research-Live
Panel
Deborah Mattinson co-founder BritainThinks
Richard Wilson director, Osca
Peter Kellner president, YouGov
Keynote interview: Instinct and
insight – working with entrepreneurs
Stuart Rose, chairman, Trunki,
West Cornwall Pasty Company,
MKM Group, Tom Davies Bespoke
and Environmental Business
Products
Stuart Rose was a deal-doer – until clients
Gordon and Anita Roddick asked him to help
run Body Shop in 1987. As MD, he oversaw
international expansion and a conversion from
a pure entrepreneurial instinct to management
by consumer insight. Today’s entrepreneur, he’ll
explain, knows the value of rigorous insight –
without ever losing their nose for customers.
Interviewer
Richard Young journalist and editor
Insider information:
Inside the mind of the client –
ways of working and myth-busting
If you think agencies are from Mars and clients
are from Venus – then you must attend this
session. Learn about what really cuts through/
resonates with clients such as Boots, Innocent
and Swinton. We aim to challenge some of the
perceptions and myths that surround clients
and create a safe space for an open and honest
no holds barred conversation.
Leaders
Layla Northern senior manager research &
analysis, Boots & Olivia Taylor consumer
insights manager, Innocent & Sally Kirby
customer research manager, Swinton
14.50–15.00 Short break
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and Massage
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PMS 143
PMS 284
Big Data Analytics | Market Intelligence | Digital
PM Day Two Wednesday 19 March
Room 1
Room 2
Workshops
Improving our lives
Ideas for supporting families,
health and prosperity
You, me and everybody
Ideas for driving change through
cooperation and collaboration
Open your mind to the power of
priming and experimentation!
Compelling accounts of research that is making
a profound difference on a very human level.
We will discuss the key ingredients necessary
to deliver truly transformative research.
Hear about three exciting and successful
collaborative case studies presented by agencies
and clients. We will explore challenges, successes
and what collaboration could look like in future
for the market research industry. There will even
be a live audience collaboration challenge in
the room and on twitter (#MRSCollaborate)
with prizes to be won!
15.00
Chair
Sinéad Jefferies managing director,
Opinion Leader
Supporting financially vulnerable households
in transforming their financial well-being
Ali Pugh director, Jigsaw Research &
Michael Healey senior insights manager,
Money Advice Service
Completing families – finding homes
for Staffordshire’s vulnerable children
Susie Bentley research manager, Staffordshire
County Council
Early diagnosis of cancer – changing
attitudes to save lives
Ben Toombs director, TNS BMRB &
Christine Roberts senior communications
planner, Public Health England
Chair
Ella Fryer-Smith associate director, Ipsos MORI
Going beyond responding
Katia Pallini consultant, InSites consulting &
Barbara Langer head of market insights Europe,
eBay UK
Pain & Gain
Jeremy Rix founder, Oko & Kevin Puttock
customer insight manager, Reed Business
Information
Mutual benefits
Sally Lewis associate director and
James Lang, digital research director,
Join the Dots
Learn first-hand the value of collaboration
and creative game play in transforming insights
into rigorous and compelling narratives that
enhance decision making.
Please note Delegates attending this session
will need to download the new Crowdlab app
to their Android or Apple phone. Simply search
for CrowdLab on the Apple or Google Play app
stores and download for free.
Leaders
Charles Spence professor of
experimental psychology, Oxford University
& Sarah Davies founder, The Behavioural
Architects & Rachel Abbott associate
director, The Behavioural Architects
16.00–16.30 Networking break
16.30
Keynote speaker: Baroness Tanni Grey-Thompson DBE
The motivation to succeed
What makes a winner? Conference will welcome an international figure who has,
during her life, answered these questions with great success. Baroness Tanni GreyThompson is Britain’s greatest Paralympic athlete. She competed in five Paralympic
Games, winning 11 Gold Medals, and won the London Wheelchair Marathon a
total of six times. She is acknowledged as one of the most gifted and courageous
sportswomen of her generation. In 2005 she was made ‘Dame’ Tanni Grey-Thompson
DBE while in 2010 she was elevated to the House of Lords as a crossbench people’s
peer, with specialist interest in sport, disability, health and youth development.
17.15
Closing remarks and announcement of MRS Conference Awards shortlist
Jane Frost CBE closes Impact 2014 by
announcing the shortlist of the prestigious
conference awards. After the closing remarks,
you are invited to join R-Net, the MRS network for
young researchers, at a closing drinks reception.
Delegates will get the opportunity to mingle,
share their conference experience and meet
the new generation of researchers over a glass
of champagne.
Best Newcomer
(sponsor: New Fieldwork Company)
Best Workshop
Best Session Chair
Best Presentation
(sponsor: Discovery)
Best Overall Contribution to Conference
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click, transferring all bid information
Sample Sellers:
Bid Manager is your sales and marketing control center. Retain all the benefits of email communication
within a platform built specifically for bidding.
• Increase revenue with access to
the network of Fulcrum Buyers
• Improve operations with detailed
reporting and tracking
• Secure your bid negotiations with
auto-uploaded Supplier Allocations
• And coming soon, reduce
response time and labor
with API integration
For more information, visit bit.ly/bidbetter.
FULCRUM BID MANAGER. BID BETTER.
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Sponsors for Impact 2014
Toluna Gold
Federated Sample Gold
Research Now Silver and Party
Schlesinger Interactive Bronze
A pioneer in the world of marketing research,
data collection, reporting and visualisation, Toluna
provides the industry’s leading survey technology
suite, enabling hundreds of organisations worldwide
to create online and mobile surveys, manage panels
and build their own online communities. Toluna
products include PanelPortal™ Online Communities,
Toluna QuickSurveys™ and TolunaAnalytics™.
Federated Sample is the global technology firm
delivering efficiency, transparency and automation
to the sample industry through its flagship product
Fulcrum. As the first truly open sample exchange
platform, Fulcrum directly connects buyers and sellers
to ensure high quality, cost-effective transactions
with increased automation. A dedicated Fulcrum
expert supports each client in addition to a superior
24/7 help desk. In 2013 alone, more than 200 supply
partners, across 65 countries delivered close to 10
million completes on the platform. Fulcrum’s suite of
tools includes Fulcrum Exchange, Fulcrum Bid Manager,
Fulcrum Field Manager, and Fulcrum Optimizer.
Research Now, the leading digital data collection
provider, powers market research insights. We enable
companies to listen to and interact with the world’s
consumers and business professionals through online
panels, as well as mobile, digital and social media
technologies. Operating in 24 offices globally, we are
recognised as the market research industry’s leader
in client satisfaction.
Schlesinger Interactive is dedicated to online solutions
in a rapidly-evolving digital environment. With offices
in the US and EU, we conduct high-quality online
surveys, including programming, hosting and data
services. We are also perfectly positioned to support
your hybrid studies with in-person or online qualitative
methods. We have an unparalleled understanding of
quality drivers across panel, sample and survey and
are at the front line of survey optimization to ensure
high engagement with your audience. Our qualitative
heritage allows for significantly higher levels of
interaction with many of our participants. We provide
world-class project management. We offer strong,
well-profiled panels and access to a global network.
blueocean Bronze and Massage Zone
blueocean is a next-generation services organization
with a deep focus on big data analytics, market
intelligence and digital, all uniquely delivered under one
roof by 650 plus professionals. Our 360 DiscoveryTM
process ensures the comprehensive utilization of all
available structured and unstructured data sources,
enabling us to bring the best to bear against each
project. By combining the talent, speed and cost
benefit of a flat world, along with our scalable delivery
model, we are able to achieve a more nuanced and
comprehensive understanding of the market at the
delivery speed and price advantage that today’s
business climate demands.
QRS Bronze and Oxygen Bar
Red Champagne Bar
Maritz Research Delegate Lanyard
MM-Eye Delegate Bag
Chime Insight & Engagement R-Net
GMI Official Research Partner
RED is the Quadrangle Group’s specialist data
collection business. It was launched in January 2013
to offer the Quadrangle Group’s data collection
capabilities directly to research agencies and
end-clients. RED specialises in multi-channel data
collection, using the Group’s 80-seat telephone
centre, 800 face-to-face interviewers, online survey
programming, project management and data
processing resources.
Chime Insight & Engagement is one of the UK’s fastest
growing research groups, delivering cutting-edge
insights, thought leadership and strategic guidance
to leading brands in retail, financial services, telecoms,
travel and technology, and helping shape public sector
policy. We employ the brightest thinkers to help our
UK and international clients improve their businesses.
If that’s you, get in touch.
Since 1973 Maritz Research has given clients the insight
to help them deliver the promised brand experience.
To do this, they identify, research and consult on
brands, customer experience, loyalty and employees
across a range of sectors including retail, automotive,
transport, financial services, IT, hospitality and
pharmaceuticals. Part of the US based group Maritz Inc,
in Europe, Maritz Research has over 100 employees
based in Great Britain and Germany. Further
information at: www.maritzresearch.co.uk
GMI empowers insights. Along with a full suite of
data collection services including specialty panels,
custom panels and communities, mobile surveys,
and observed digital behaviour and ad tracking,
GMI delivers the industry’s most complete and
highest-quality online research. From intelligent
sampling to award-winning survey engagement
software to sample management and custom
reporting, GMI adds value at every stage of the
research process.
QRS has been in the business since 1975. As the longest
established independent data collection provider in
the UK we know the industry inside out. In that time QRS
has built up a reputation for reliability that we believe
makes us the most reliable data collection supplier you
can find. Our vision couldn’t be clearer, quality, accurate
data, delivered every time.
At MM-Eye, we strongly believe that good research
melds the best from the social sciences and the arts.
We apply our market research expertise for a variety
of well-known blue chip businesses around the World.
We use a range of the new and traditional, using
qualitative and quantitative approaches as appropriate.
We bring findings to life with strong narratives. We
provide results that are relevant, clear and simple to
communicate. Our specialisms are Innovation, Brand
Health and Strategy, NPD and Communications.
MM-Eye: We are Masters of the Art of Market Research.
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MRS
The world’s leading authority on research
and business intelligence
The Old Trading House 15 Northburgh Street London EC1V 0JR
Registered in England No 518685
T+44 (0) 20 7490 4911 F +44 (0) 20 7490 0608
[email protected] mrs.org.uk