media pack - Cruise International

2012
MEDIA
PACK
www.cruise-international.com
Advertising opportunities
With more and more people choosing to cruise – 2012
figures are predicted to top 1.7 million and will hit 2
million by 2014.
From Queen Elizabeth to Marco Pierre White, Chicago
to the Polar regions, cruising is at the pinnacle of
innovation.
Magazine
Cruise International is read by an affluent, mature, high net-worth
audience. Typically 50+ they have time to enjoy the best that
travel has to offer. Our readers are informed and influential, eager
to share their opinions with like-minded travellers – online or faceto-face.
By advertising in Cruise International’s bi-monthly magazine, you will reach
up to 80,000 readers, ensuring your advertising message influences the
buying decisions of both ocean and river cruise enthusiasts.
Supplements l Cover wraps
l
The magazine is packed with practical advice on when
it’s best to travel, what to pack for your cruise, how to
insure your trip and how to get the best value cruise whether readers are travelling with a young family or
taking the luxury cruise of a lifetime.
“Stimulating, lively and attractive. The
magazine is a well-researched ‘one-stop
shop’ for anyone looking for the ideal
cruise to suit them, whatever their lifestyle,
interest and budget.”
www.cru ise-inter
nationa l.com
2013
L
›› THE ESSENTIA
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28-page special from tall
ships to
001 CI Nov11 cover FINAL.indd
SING
GUIDE TO CRUI
GREAT
CRUISE
IDEAS
for you
S
ome cruise lines have
raised the bar so high in
terms of service levels,
accommodation and cuisine
that they have effectively re-defined
the luxury genre, hence the “ultra-”
prefix. If you travel on these lines
you will part with more cash up
front, but after that you will find
most things included. So, expect
vast suites, butler service, freeflowing champagne, haute cuisine
and a staff-to-guest ratio of almost
1-1. But also premium wines,
tips, air fares and, in the case of
Regent Seven Seas Cruises, shore
excursions. You might find that
they work out more affordable
than you may have first thought.
Champagne, caviar and butler service come as standard on these lines, which have pushed
the boat out so far that they have created a new level of luxury
HOLIDAYS
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coverFINALv3.indd
52
Marco and
Crystal has invested in multi-millionpound upgrades. These introduced
features such as restaurants under
the auspices of celebrity chefs Nobu
Matsuhisa and Piero Selvaggio.
Crystal is also one of the few ultraluxury lines that caters for children
with a programme of activities on
selected sailings.
Next spring, holidays on the two
vessels will become all-inclusive and
15/08/2011 15:13
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Platinum Partner
Official magazine
partner
04/07/2011
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Online Advertising options
Main pic Deck on Regent
Seven Seas Cruises
Voyager of the Seas
Below A suite on board
Seabourn Sojourn
30/06/2011
Cruise International.com
Cruise International.com currently reaches
30,000 engaged cruisers; but with a growth
rate of 20% per month our online audience is
rapidly increasing .
›› REGENT SEVEN SEAS CRUISES
Regent Seven Seas Cruises is
arguably the most ‘all-inclusive’ of
the ultra-luxury lines, with
shore excursions and flights included
in the fares.
The line has just three ships:
Voyager and Mariner, which both carry
700 passengers, and Navigator, which
carries 490. The former two are allsuite, all- balcony ships, with suite sizes
starting at 301 sq ft on Mariner and
Navigator and 356 sq ft on Voyager. All
Navigator’s suites are ocean view, 90
per cent with private balcony.
The US line is also noted for its
itineraries that take in some of the
world’s more glamorous spots, as
well as some of the least-visited
destinations. New voyages for 2012/13
include Korea, Japan, Bali and Western
Australia, for example; there is also
an extended ‘World Voyage’ from the
Mediterranean through the Indian
Ocean, Asia and Australia, which can
be taken in segments from seven
nights to the full 143 nights.
Regent is also renowned for its
range of shore excursions and land
tours, including its Travel Concierge
programme, which enables guests to
custom-make their own experiences.
It’s also known for its child-friendly
Club Mariner Programme, which is
offered on selected sailings during
school holidays.
CELEBRITIES
AT SEA
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THE
Platinum Partner
Official magazine partner
LTIMA
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001 CI Aug11
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Read her exclu
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Your guide to the
lines that are really
out
pushing the boat
Polybag inserts
l Custom magazine
See page 17
your first cruise
3
Luxury
ULTRA-LUXURY
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HOLIDAY
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Distributed throughout
l 500 branches of WH Smiths
l Branches of Sainsbury’s, Tesco & Waitrose
l Selected outlets of Marks & Spencer
l Over 1000 independent newsagents
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£3.95
Section name ● Features name
Who’s sailing
where in 2012
Platinum Partner
Official magazine
›› CRYSTAL CRUISES
Crystal Cruises‘ Crystal Symphony
and Crystal Serenity are the largest in
this category, each taking about 1,000
guests. Instead of increasing its fleet,
partner
Cruise Planner 2012
cruise-international.com
052-054_Ultra Luxury_CRI_FM_FINAL.indd 52
15/11/2011 08:45
09/12/2011
With a print run of up to 50,000 copies
Cruise International is the only
cruise holiday magazine on the UK newsstand.
EXCITING
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The essential guide to cruising in the year ahead, and the only
cruise guide available on the UK newsstand. The Cruise planner
provides the perfect opportunity to launch your 2013 campaign.
mber 2011 £3.95
dip
only
your toe in the
The
water
Cruise Planner
PHOTO: ROYAL CARIBBEAN INTERNATIONAL/ADAM COULTER/CELEBRITY
Published six times a year, each issue aims to inspire
readers to try something new and different – from nature
tours in the Galapagos, to dog sledding in Norway, to
simply buying a new holiday wardrobe.
August /Septe
zine
nt cruise maga
The independe
MINI-CRUISES
The best way to
We offer exclusive high-impact opportunities to enable you to build your
brand with a highly targeted audience, including:-
Cruise International’s beautiful design and
amazing photography reflects the glamour
and excitement of cruising.
a £6,000
cruise with
Noble
Caledonia
£4,000
PRIZES WORTH
Creative executions
Magazine
cruise-international.com
will include free wines and premium
spirits in all restaurants, open bar
service in all lounges and pre-paid
gratuities for staff. Until then, the
company is offering passengers up
to $2,000 per couple onboard credit.
›› SEABOURN
Seabourn launched the third
of its Odyssey-class ships, the
225-cabin Seabourn Quest this
summer in Barcelona with Blythe
Danner (Gwyneth Paltrow’s mum) as
godmother. She joins Odyssey and
Sojourn (whose godmother is Twiggy)
to bring the fleet to six. All three are
purpose-built for the line with a
passenger capacity of 450.
The levels of luxury are reflected
in the sumptuous suites, most of
which have balconies. The veranda
suites start at 300 sq ft (an extra 65
sq ft with the balcony), and go up to
1,182 sq ft in the case of the Grand
Wintergarden suite, one of the most
sumptuous suites at sea.
Having the extra ships has enabled
Seabourn to tap into new markets,
particularly the UK, which is reflected
in the line’s decision to add more
sailings from Dover.
Its 2012/13 sailings feature more
than more than 379 ports – 50
of which are maiden calls – in 103
countries across six continents.
New for 2012 is Australia, New Zealand
WHO DOES IT SUIT
Packed with ship reviews, destination guides,
videos and podcasts the site is the ultimate
online resource for cruise travellers.
● 50+
◗ Families*
¡ Budget conscious
● Stylish
● Food lovers
● Adventurers
¡ Dance enthusiasts
* some lines are more family-friendly than
others, as indicated in copy
WHO CRUISES
Crystal Cruises
www.crystalcruises.co.uk
Hapag-Lloyd
www.cruisepeople.co.uk
Hebridean
www.hebridean.co.uk
Regent Seven Seas
Cruises
www.rssc.co.uk
Seabourn
www.seabourn.co.uk
SeaDream Yacht Club
Digi-mag
www.seadream.com
Silversea
www.silversea.com
Sea Cloud
www.seacloud.com
Cruise Planner 2012
052-054_Ultra Luxury_CRI_FM_FINALv2.indd 53
11:24
M.indd 1
Cover_CRI_F
Cruise International Awards
The official awards of National Cruise Week and
AWARDS
AWARDS
AWARDS
AWARDS
only Cruise Awards voted for by the passengers
2012 the
2010
2010
2010
themselves.
Our inaugural awards launched in 2011 attracted
over 180,000 votes across 20 categories:
supported by our media partners – Classic FM,
The Spectator and Travel channel.
Being a sponsor of the Awards represents true
value by offering a whole host of branding,
media and data capture opportunities.
53
15/11/2011 14:49
Distributed to 350,000 regular and potential cruise
travellers.
We offer high-impact opportunities including:
l Video ads
l Clickable ads
l Fully customised issue
Email newsletter
Our regular e-newsletters are distributed to
30,000 registered readers
PLUS
l 3000 specialist travel agents
l Selected 5 star hotels
l First class airport lounges
l Eurostar lounges
l International ports
Targeted solus emails
We offer the opportunity to send a solus email to a
selection of approved Cruise International readers.
Podcasts and video reports
Bespoke programming options available.
New for 2012
Reach our expanding online audience with:
l New iPad/iPhone App
l Digital magazine
“We are delighted to partner with Cruise International, it’s a brilliant website with
lots of interesting features and information.”
-Iglu
www.cruise-international.com
2011 £3.95
We deliver:
l 100pp glossy monthly
l Awards specials
l Destination guides
l Exclusive previews of new ship launches
l High quality interviews and reviews
l Exclusive reader competitions
Cruise International is the only UK newsstand magazine
that targets this huge audience.
October/November
WIN
Cruise International Reader profile
And with a new ship being launched almost every month
in glittering, celebrity-studded events, cruising has never
been so exciting!
magazine
cruise-international.com
Cruise is the fastest growing travel sector
tional.com
cruise-interna
Cruise international
-fred.Olsen
The independent cruise
www.cruise-international.com
10:29
RATES
Display
Rates
Double Page Spread
Outside Back Cover
Inside Front Cover
Inside Back Cover
Full page
Half Page
Quarter page
Advertorials
Supplements and white label editions available on request
Inserts (up to 10gm)
£4,400
£3,500
£3,000
£2,800
£2,400
£1,500
£890
+25%
POA
£55/1,000
(Please call for heavier inserts)
Online
Description
Leaderboard
MPU Advertorial
e-newsletter
Digi-mag, solus emails
Dimensions
728x90 pixels
300x 250 pixels
per month of promotion
RAtes
£15 cpm
£17 cpm
£1000
£25 cpm
POA
Cruise International is a multi-platform brand providing many ways to connect with a highly
engaged audience. We have a number of integrated and flexible advertising packages which
can be tailor-made to meet your requirements including annual partnership packages and
series discounts.
DEADLINES
Issue
Feb/Mar 2012
Apr/may 2012
Jun/Jul/2012
Aug/Sep 2012
Oct/Nov
Dec/Jan
2013 Planner
Ad copy deadline
December 29th
February 24th
April 13th
June 1st
July 20th
September 7th
October 26th
UK on sale
January 20th
March 16th
May 4th
June 22nd
August 10th
September 28th
November 16th
For Further Information
Deputy Managing Director
Steve Ross
Tel: +44 (0)20 7901 8011
email: steve.ross@
chelseamagazines.com
Advertisement Manager
Lyndal Beeton
Tel: +44 (0)20 7901 8020
email: lyndal.beeton@
chelseamagazines.com
All advertisement bookings are subject to our standard terms and conditions. Final copy is required on the ad copy deadline. Cancellations must be made
in writing at least eight weeks prior to publication. All advertisements are subject to VAT at standard rate. Agency discounts 10 per cent to PPA-approved
agencies only. Production charges for alteration and setting may apply. 30% discount for existing Cruise International Advertisers
www.cruise-international.com