agenda - Adform

We ask that you (all PAB members) submit one key business challenge you
currently face (or perhaps will in the near future). This helps us to provide a
suitable forum for relevant and useful discussions around the threats and
opportunities for digital publishers.
AGENDA
Wednesday, June 10
12:30 LUNCH AT BREDGADE 30
13:30 Welcome/Introduction
Gustav Mellentin, CEO and Co-Founder, Adform
13:45 DISCUSSION: Join Forces! How Big Data Can Advance
Your Business.
The main purpose of CPEx is to leverage the opportunities of RTB for premium
publishers while minimizing the threats. Listen to monetization strategies behind
pooling data and discuss the benefits and challenges of using a Data
Management Platform (DMP).
Matěj Novak, Managing Director, Czech Publisher Exchange
14:30 DISCUSSION: Cross Device Strategy
Let's explore cross-device strategies including one-to-one communication
generating new consumer engagement experiences, in-app advertising and
customer support using social media enhancing brand loyalty and direct sales
versus programmatic. Matthew will also highlight Yahoo!’s programmatic services
strategy across EMEA and touch upon data driven advertising at Yahoo!
Mathew Downs, Senior Manager, Programmatic Services, EMEA at Yahoo!
15:15 COFFEE BREAK
15:30 Stands with Demos (Adform)
DSP/Publisher Trading Desk with Cecilie Roe, RTB Account Manager
DMP with Martin Talarek, Technical Account Manager
and Allan Kristoffersen, Business Development Manager
PPAS with Mai Sloth Jørgensen, Publisher Account Manager
SSP with Rasmus Kjær, Publisher Account Manager
16:15 Closing Remarks
Martin Jensen, Publisher Platforms Director, Adform
Jörg Vogelsang, Vice President Publisher Platforms, Adform
17:00 Check-In at Your Hotels
18:00 PRE-DINNER COCKTAILS AT HOLMENS KANAL COCKTAIL BAR
19:30 DINNER AT RESTAURANT ALMANAK
AGENDA
Thursday, June 11
09:00 WELCOME COFFEE
09:15 Welcome/Recap
Gustav Mellentin, CEO and Co-Founder, Adform
09:30 DISCUSSION: Challenges Slowing Programmatic Adoption
There is no need to compromise creativity in order to trade programmatically.
We’ll discuss new possibilities and opportunities within programmatic branding
(premium inventory, creative formats, high impact formats, video advertising etc.).
Richard Welch, Digital Partnerships & Programmatic Lead, Condé Nast Media Group
10:15 DISCUSSION: Local versus Global - Improve the
Performance and Gear Up to Challenge the Big Players!
Highlight and discuss the challenges within the digital publishing market
including market domination by such aggressive and powerful competition.
What can we do about it?
Martin Van Der Meij, Managing Director, Publisher Market
11:00 COFFEE BREAK
11:15 BREAK-OUT SESSIONS:
Heads Off – A session for the heads of each publisher house.
Agency Collaboration & Automated Guaranteed: Agencies are bringing a lot of
advertiser spend to the table. How can publishers increase agency spend on their
sites, and how can the buying process become more efficient than todays I/O’s?
Bo Abildgren, Product Director, Adform
Data Monetization Strategies: Data is money. Whether used to increase CPM
through more attractive packages, or to sell audience data as an additional
revenue stream, your data is an asset. How do you unlock the value?
Martin Jensen, Publisher Platforms Director, Adform
Hands On – A session for the operational leaders of each
publisher house.
Automation of Yield & Price Management: Lots of time is spent on adjusting
prices, packages and allocation of impressions. Can publishers benefit from the
automation of this optimization and how?
Jonas Dobravolskas, Product Manager, Adform
Increasing Demand: The more demand the merrier! What are the best ways to
increase demand? Let’s discuss the SSP demand sources, pre-calls, blinded
channels, and ways to work-around ad blocking.
Aistė Araminaitė, Product Owner, Adform
12:45 LUNCH AT RESTAURANT AMALIE
14:00 DISCUSSION: Adform’s Vision for the Future.
Take a look at publisher products and services, discuss usability and efficiency
and tell us what you love and hate about current publisher point solutions.
Gustav Mellentin, CEO and Co-Founder, Adform
Bo Abildgren, Product Director, Adform
14:30 WORK GROUPS: Revolutionize!
An afternoon spent in small groups to discuss the current status quo within the
programmatic advertising space. We hope to analyze specific situations in each
market as well as the strategic and operational obstacles.
Discussions:
What does the future hold for programmatic advertising?
How can we ensure a sustainable business for the publishers in the future?
How can we streamline workflows and enhance efficiency and revenue?
What's the challenge: automated trading vs. unique and sustainable market
position?
Martin Jensen, Publisher Platforms Director, Adform,
and Jörg Vogelsang, Vice President Publisher Platforms, Adform
16:30 Summary and Closing Remarks
Martin Jensen, Publisher Platforms Director, Adform
Jörg Vogelsang, Vice President Publisher Platforms, Adform
18:30 Canal Tour from the Nyhavn bridge
20:00 DINNER AT RESTAURANT MARV & BEN
AGENDA
Friday, June 12
Return home for all our attendants