a Presentation by DON PEDRO OBASEKI, MBA, PhD.

a Presentation by
DON PEDRO OBASEKI, MBA, PhD.
(Enogie-Isi of Benin Kingdom)
CEO, ACC Broadcast Multimedia Ltd
(operators of WAWOOT )
@ TECH+ Conference & Expo 2015
Lagos, Nigeria.
July 24-25, 2015
Intoduction: Historiology & The Niggling “Qs”
Television in Nigeria
•
What is Digital Television Transition
•
Why Go digital?
•
Digital Switch Over (DSO) Status in Nigeria
•
Television in Nigeria today
•
the ROLE of National Broadcasting Commission (NBC)
The Future of Advertising
How The “un-KNOWN”
Nigeria: The Statistics
Pop: over 170m+.
GDP: $521 billion, GDP: per capita - 3,005
TVHH: 26.6 m
Digital TV Penetration: 18%
Number of TV stations: 100+
In reality, Nigeria has the most dynamic broadcasting
ecology in Africa, middle east and Europe.
First TV in Africa, WNTV Ibadan 1959. First Color TV in
Africa, in Jos.
Broadcast Evolution – The Digital Leap
No TV
Undeveloped
markets
Source: Inview Ltd.
Analogue TV
Limited TV
channels
Digital TV
Satellite
Cable
DTT /
Freeview
Enhanced TV
PVRs
Interactive
services
Connected TV
VOD
Apps
Content
discovery
4
Analogue Vs Digital – Unicast to Multicast
Nigeria goes digital
• The Why
• The WHAT:
Meaning & Implication
An Industry in Transformation
•
Impact of
Digitalization on…
• TV Content origination,
creation and
distribution
• Advertising & Market
& credible audience
measurement
• The role of Public
broadcasting
• Telcos etc
Source: Inview Ltd.
7
The New Face of Broadcast industry
New Digital Broadcast Ecology
• Disruptive, and Evolutionary
• New broadcasting value chain segmented into two:
• broadcaster and
• signal distributor and multiplexer
• New services/new Business models
• New regulatory practices & procedures Required
• A new digital mindset: for regulators & operators
Digital Switch-Over – Plan Nigeriana
The following Policy Decisions were taken by Government in the implementation of
the Transition from Analogue to Digital Broadcasting in Nigeria:
 There will be a separation of functions in the Broadcast Industry,
 The Broadcaster will be responsible for the Content of the Broadcast
while
 A Signal Distributor or Carrier will be responsible for the Transmission
of the Signals to the Viewers at home
 3 Signal Distributors or Carriers are to be Licensed, one of which is
to evolve from the Nigerian Television Authority – NTA,, known as
ITS
 NBC already licensed 2nd BSD
 Digital Content Offering: Offered BON/IBAN Consortium
Freeview/Freesat License for FTA content brand aggregation
 The Transmission Standard shall be the DVB-T2 Format with MPEG-4 AVC
Compression Format.
 Set Top Boxes to enable existing Analogue Television Receivers to
continue Receiving the Digital Transmission after the Switch Over Date will be
manufactured in Nigeria.
Managing the SwitchOver: NBC’s challenge
• NBC to effectively manage this change &
limit its impact ..
• On the Broadcast Industry & stakeholders.
• & Provide focused attention on the overall benefits of the digital switch over
to the broadcast industry, and the nation at large.
• Four key elements for success:
• Broad stakeholder involvement, deep collaboration between and amongst all
important key players, especially of existing analogue broadcasters, government
and regulators as well as advertisers, content producers, etc;
•
Focus on the benefits of the new digital broadcasting ecosystem to each
stakeholder group, and the National economy
•
Funding to drive process, and;
•
Effective focused leadership and change management by Regulator/Govt.
12
Trends that will shape future of TV
12
Strong Linear
TV brands will
dominate the
TV landscape
and prosper
Detail
Social Media will
impact on content
creation, and
consumption
patterns.
Telcos become
more Visible
Secondary and
tertiary Carriers
Television
Advertising
model will
evolve
Pay Television
will impact and
reshape the TV
industry
NBC Records Africa’s 1st IPTV/MobileTV: Enter WAWOOTV
MTN Partners to Launch WAWOOTV:
#TV_AnyWhere_You_Go!
• IT’S TV EVERYWHERE YOU GO, ON ANY SMART DEVICE, ANYWHERE ON EARTH.
• ACC BROADCAST MULTIMEDIA OWNS AND OPERATES AN END-TO-END PROPRIETARY IPTV,
MOBILETV PLATFORM THAT TRANSMITS/STREAMS TV SIGNALS VIA INTERNET PROTOCOL.
• IT PROVIDES ENHANCED TV BROADCAST & VIDEO-ON-DEMAND ON MULTIPLE DEVICES TO
MTN SUBSCRIBERS.
• ACC IS NIGERIA’S 1ST & ONLY LICENSED IPTV! (LICENSED BY THE NATIONAL BROADCAST
COMMISSION AS IPTV BROADCASTER WITH NATIONAL COVERAGE); AS WELL AS AN INTERNET
SERVICE PROVIDER (ISP) & MOBILE CONTENT/VAS PROVIDER LICENSED BY THE NIGERIAN
COMMUNICATIONS COMMISSION - NCC).
• WAWOOTV’S A HIGHLY SCALABLE STREAMING SOLUTION WITH AN OPTIMAL 75-CHANNEL
OFFERING.
• WAWOO TV LEVERAGES ON THE EMERGING GENRE OF DIGITAL ENTERTAINMENT THAT IS
DISTINCT FROM, BUT COMPLIMENTARY OF TRADITIONAL BROADCAST TELEVISION.
Finally ….
15
The Digital Broadcast Migration, in the words of Emeka Mba (DG,
NBC) is …
“…A new digital mindset & creative thought
leadership is required which recognises that
digital technology is not a function but a
dimension, that is disruptive no doubt, yet
evolutionary. ….”
&
•
To “….reimagine and remake broadcasting to
serve our social and economic needs more
efficiently.”
THANK YOU