Research results

Minicards ®
Research report
April 2013
Minicards has investigated the experiences of Minicards
users. The most important results are put down in this
report.
- Research results -
1. Did you see Minicards in your hotel
lobby?
About 79% of the respondents saw Minicards in their
hotel lobby.
Did see (79%)
Did not see
(21%)
Did take
(85%)
Did not take
(15%)
2. Did you take Minicards with you?
Of those 79% that did see Minicards, 85% took
one or more cards during their stay.
www.minicards.com
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- Research results 3. Did you visit the attractions listed on
Minicards?
Yes
No
I will go
Maybe
79%
8%
21%
13%
4. How many of the attractions listed on
Minicards did you visit?
Number of persons
30
25
3,6 on
average
20
15
10
5
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0
1
2
3
4
5
6
7
8
9
10
11
Number of attractions visited
Owing to the use of Minicards a tourist visited an attraction
3,6 times on average.
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- Research results 5. Were you satisfied with the discounts
offered through Minicards?
96%
Yes
No
4%
As much as 96% indicated to be satisfied with the
discount offered through Minicards.
6. Would you rather have a discount or a
free gift?
90%
Discount
10%
Free gift
Some 90% indicated to prefer a discount to a free
gift.
www.minicards.com
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- Research results 7. Did you visit the attractions owing to
the information on Minicards?
77%
Yes
23%
No
Some 77% indicated to have visited the attractions
owing to Minicards.
8. Do you prefer the Minicard app (with upto-date information) to the card itself?
84%
Card
16%
Mobile app
Some 84% prefers to use the tangible cards to the
Minicards application.
www.minicards.com
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- Research results 9. Is there sufficient information on
Minicards in your opinion?
98%
Yes
No
2%
As much as 98% mentioned that there is
sufficient information on Minicards.
10. What did you do with the Minicards
after having used them?
78%
22%
Take home
Throw away
The greater part of the users (78%) mentioned to
take the Minicards home.
www.minicards.com
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- Research results 11. Where do you get the information
on an attraction you wanted to visit?
Minicards
56%
24%
8%
Internet
Travel guides
12%
Brochures
At least 56% said to use the information on
minicards, 24% got their information on internet
and some 20% through brochures and travel guides.
12. Would you be interested in following
us on facebook?
73%
Yes
27%
No
Nearly 73% indicated to like following Minicards on
facebook and besides, handed their data.
www.minicards.com
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Minicards
www.minicards.com