2014 MEDIA KIT - American Salon

THE BEAUTY
AUTHORITY
2014
MEDIA
KIT
about
the beauty authority
American Salon has been and continues to be the market
leader in a continually evolving and powerful industry.
Reaching more than 800,000 salon professionals (Verified
Audit Readership Study 2013), the magazine is the definitive
beauty authority. Reporting on the hottest trends and looks,
American Salon provides original and informative articles and
features—all offset by eye-catching imagery. It is often referred
to as the most sophisticated and beautiful book in the landscape and delivers the most comprehensive beauty editorial
and business focus in the industry.
American History
Committed to informing and inspiring its readers, American
Salon’s fresh mix of editorial has featured nearly every
significant industry achievement on its pages. From the birth
of an industry and the Marcel wave in the late 1800s; haircolor
and permanent waves’ rise in prominence in the 1940s and
1950s; the advent of celebrity hairdressers like Vidal Sassoon
in the 1970s and the botanical boom that took root in the
1980s, the magazine has been an influential resource when
it comes to covering the professional beauty industry.
American Salon provides salon owners and managers with the
tools they need to succeed and stay a step ahead in today’s
competitive climate. No other industry publication delivers
editorial content that motivates, inspires and empowers salon
professionals better than American Salon.
extraordinary
& inspiring
content
All the
WORLD’S
a STAGE
Through mentorship and
participation in live events
and
helping to shape the next
generation of creative leaders competitions, Wella is
in hairdressing.
W
ella is on a mission. With
more than 130
years of history as an
industry leader, the
salon professional division
of P&G is now
nurturing the next generation
of creative
innovators through the
Hairdressers At
Heart program. The Talent
Development pillar focuses
on that goal by partnering
recent beauty school
grads
with mentors, then giving
them the opportunity
to test
themselve s in the demandin
g and rewarding arena
of
live competitions. Wella-spo
nsored teams will provide
industry newcomers a
chance to work side by
side with
well-known stylists like
Brenton Lee, Diego Raviglione
,
Nick Berardi and Fabio
Sementilli. Creating under
pressure
and expanding their skill
set, they’ll experience
the thrill of
exhibiting their work before
a live audience, then step
into
their new careers with
confidence.
American Salon’s exclusive interviews, special features
and eye-catching photography are being seen by
thousands each month on the iPad (and iPhones)!
These digital issues are also viewable on any browser,
mobile devices and tablets. There are a myriad of
enhanced, rich media advertising opportunities
available like: interstitial ads, RSS feeds, data capture
forms and embedded videos.
Gorgeous haircolor merges
with glamorous styling in this
exclusive American Salon
shoot featuring Redken’s new
ammonia-free Chromatics line.
BY LOTUS ABRAMS
PHOTOGRAPHY BY DAVID BYUN
ELEVATE YOUR GAME
Wella’s Talent Development
programs enable you to take
your career to the next level
FAMILY MATTERS
Wella redefines famly support
with an industry first: child care
discounts for hairdressers
C2201_R34623_as0213-WellaCover_1.BK.indd 49
C2201_R34568_as0213-Wella_
Competitions_1.BK.indd
54
1/2/2013 6:03:28 PM
Dazzling haircolor takes this urban
nightlife-inspired shoot—seen exclusively
in American Salon—to a new dimension.
Using Chromatics, Redken’s new
1/2/2013permanent
4:42:47 PM color line
ammonia-free
YOUNG AMERICANS: Profiles of up-and-coming
hairdressers, the future of our industry.
launching this month, Chromatics
Artistic Advisors Patrick Fitzwater, Leah
Freeman and George Garcia created
vibrant brunette, red and blonde shades
showcased by hairstyles featuring a
variety of textures. Chromatics’ cuttingedge formula utilizes protein extracts
2
plus the Oil Delivery System to produce
to
brilliant, lasting color that provides up
100 percent gray coverage and fortifies
an
strands from within—all while offering
for
odor-free experience. “The inspiration
amazing
the
the shoot was to demonstrate
new finish of Chromatics,” Fitzwater
says. “We wanted to show stylists the
multidimensional color that can be created
it
vibrant
and
shiny
with the line and how
looks, even with textured styles.”
76%
IN EVERY ISSUE:
NOTEBOOK: The go-to guide for what’s cool,
hip and au courant in pop culture.
of our readers save issues
for future reference*
STARGAZING: On-set and behind-the-scenes with
celebrity hair gurus working in film, TV or Broadway.
BETTER BUSINESS: Marketing tips that give owners/
managers the inside edge and spur salon profitability.
the company we keep:
FLOORPLAN: An inside tour of leading salons across
the country.
HAIR
FASHION PLATES: Seasonal takes on the haute
coiffures prowling the catwalks and the cutting-edge
products that create them.
SERGE NORMANT
DEMOND MURRAY
ANGELO SEMINARA
KURT KUEFFNER
ANTHONY MASCOLO
KARINE JACKSON
GUIDO PALAU
KRIS SORBIE
KEN PAVES
RUTH ROCHE
TREVOR SORBIE
EUGENE SOULEIMAN
PHOTOGRAPHY
TED GIBSON
MICHAEL THOMPSON
KIM VO
DAVID RACCUGLIA
TIM HARTLEY
ALBERT SANCHEZ
JOSH WOOD
ROBERT ASCROFT
RAE PALMER
FEATURES AND STYLEFILE: Exclusive collections
from iconic artists around the globe—the ones that
stylists look to for inspiration.
SPECIAL SUPPLEMENTS: In addition to our regular
sections, American Salon produces multiple supplements
that target niche markets such as Education, Diversion
and Men.
* Verified Audit Jan 2013
influential
audience
Readership starts strong
and keeps on growing…
800,000
93%
94,000
OWNER/MANAGER composition
(of primary circulation 104,000)
Primary Circulation: 104,000*
Postal Delivery:
100,000
Email Delivery:
4,000
Readers per print copy = 8**
Total Monthly Audience = 800,000
salon business
establishments reached
The average reader spends
30 minutes reading each issue
ADVERTISING IN AMERICAN SALON WORKS
High Connectivity with Ads
59%
remember seeing/
reading an advertisement
The advertising in American Salon educates and is an important part of the publication
65%
I read through American Salon as much for the advertising as for the articles/photography
55%
Now that the information is so widely available on the internet, I read the print magazine less often
16%
ADVERTISING IN AMERICAN SALON CREATES CUSTOMERS
59%
visited vendor
website for follow-up
information on a product or service
mentioned in an ad
57%
have purchased a
product or service
after reading an advertisement in
American Salon***
*Verified Circulation Annual Audit Report, January 2013
** Verified Audit Circulation, Reader Survey December 2010
19%
have established
relationships with
new vendors***
all access
beauty
Anytime, Anywhere…
American Salon’s exclusive interviews,
special features and eye-catching
photography are being seen by thousands
each month on the iPad (and iPhones)!
These digital issues are also viewable on
any browser, mobile devices and tablets.
There are a myriad of enhanced, rich media
advertising opportunities available like:
interstitial ads, RSS feeds, data capture
forms and embedded videos.
Total Over Last Three Months
(April 1, 2012 - June 30, 2012)
Digital Issues
Visits: 92,481
Page Views: 418,931
Unique Page Views: 328,048
Time spent per issue visit: 8:34 min.
Total Apple Apps Installed, YTD:
iPhone: 4,871
iPad: 8,682
Issues Downloaded on an App: 2,925
(April 1, 2012 - June 30, 2012)
Per-month Average Over Current
Three-month Period
CONTACT:
EAST COAST
WEST COAST
Mark Tevis
212.895.8238
[email protected]
Brett Vinovich
323.966.4662
[email protected]
(April 1, 2012 - June 30, 2012)
Digital Issues
Visits: 30,827
Page Views: 139,643
Unique Page Views: 109,349
Issues downloaded on an app: 975
iPad apps
are thriving
Every month, professionals
look to their Apple™
devices to be inspired.
AMERICAN SALON
APP INSTALLED
APPS INSTALLED
AUG ‘12
16,171
30,000
SEP ‘12
17,177
25,000
OCT ‘12
17,719
20,000
NOV ‘12
18,769
15,000
DEC ‘12
20,707
10,000
JAN ‘13
23,464
FEB ‘13
25,031
MAR ‘13
26,849
APR ‘13
28,008
MAY ‘13
28,997
JUN ‘13
29,779
JUL ‘13
30,572
AUG ‘13
31,109
5,000
AUG ‘13
JUL ‘13
JUN ‘13
MAY ‘13
APR ‘13
MAR ‘13
FEB ‘13
JAN ‘13
DEC ‘12
NOV ‘12
OCT ‘12
SEP ‘12
AUG ‘12
0
Apple, The Apple logo and iPad are trademarks of Apple, Inc. registered in the U.S and other countries. App Store is a service mark of Apple Inc.
american
online
Community…
Peer-to-Peer Professional Networking
A
A place for professionals to be
inspired, get advice, share their
work and stay connected.
B
A
StylistVoice.com is the exclusive community-based
professional networking website created by American
Salon, the most trusted name in beauty trade publishing.
StylistVoice offers unprecedented access to industry
insiders who are pushing the boundaries of the art and
science of beauty.
Stylist Voice provides an excellent opportunity for
suppliers to create profiles and upload product videos
and photography. It’s also a great vehicle to post
questions and topics to professionals within the forums.
Place your messaging adjacent to photography, videos,
forums and discussions. Have your voice heard at
Stylist Voice.
B
AD SIZES:
A 728 x 90 (Leaderboard)
B 300 x 250 (Big Box)
FILE SIZE: Recommended 30kb
MATERIAL SUBMISSION:
• All Materials are due five (5) business days prior.
• Send all materials to [email protected].
• File name should include company name and ad size.
• Email should include client name ? Digital Materials in subject line.
ACCEPTABLE FORMATS:
Website ads:
• We accept JPG, GIF, PNG, Flash (SWF), most 3rd party tags,
streaming video, Enliven, Eyeblaster, Pointroll, and image maps.
• Third party tags are discouraged unless absolutely necessary as
they cause impression latency. If sending third party tags, we can
accept them via html files (such as IFrames), or as two links: one
for viewing the ad, one for clicking on the ad.
Looping: No looping maximum as long as it is within file size.
Rich Media: Please see additional (PDF to rich media specs) for
Rich Media specifications.
Flash:
• We accept SWF files up to Flash v.8.
• Max file size is 100k (without video) or 2.2 mb (with video).
• We cannot host streaming video files, but we can run streaming
video SWF files if they point to a server where the streaming
video file is located.
• Frame rate: 12 FPS recommended
• In order for us to count clicks on your SWF file, you cannot
embed your click URL in the file. You must create an invisible
button layer with a ClickTag script. You may download more
comprehensive Flash guidelines.
editorial
calendar 2014
ISSUE
EDITORIAL
JANUARY
• Haircolor
• Masques / Deep Conditioners
FEBRUARY
• New Waves
• Ingredient Innovations
MARCH
• Thermal Appliances
• Heat Stylers / Protectors
APRIL
• Cleansers / Dry Shampoos
• Green Focus
MAY
• Bridal Trends
• Manicures / Pedicures
JUNE
• Beat the Heat / Summer Hair Essentials
• Color Care / Enhancers
JULY
• Thinning Hair / Scalp Treatments
• Shine Enhancers
• Diversion Report
AUGUST
• Haircolor
• Shears / Clippers
• Holiday Gift Guide
SEPTEMBER
• Add-on Services / Scalp Treatments
• Volumizers
OCTOBER
• Keratin Treatments / Straighteners
NOVEMBER
• Curls
• Problem / Solution
DECEMBER
• Strong Finishers
• Wigs / Extensions
*subject to change
SUPPLEMENTS
• Education
• Men
terms
& conditions
ADVERTISING SALES OFFICES
EAST COAST SALES OFFICE
WEST COAST SALES OFFICE – INCLUDING CHECKOUT
American Salon
757 Third Avenue, 5th Floor, New York, NY 10017
T: 212.895.8200 F: 212.895.8219
American Salon
8127 Melrose Avenue, Penthouse, Los Angeles, CA 90046
T: 323.966.4662 F: 323.655.9211
A – Invoices are rendered at date of publication.
B – Publisher holds the Advertiser and its advertising
agency jointly responsible for paying all duly
authorized advertising inserted in or attached to
American Salon. All overdue payments will be
reinvoiced directly to the Advertiser, who will be
held fully responsible for payment.
C – Terms: Invoices are rendered on the publication
date of each issue and are due upon receipt. Agency
commission will be disallowed on all overdue
invoices. In the event Advertiser’s account is placed
for collection, Advertiser and agency agree to pay
Publisher for all reasonable collection costs and/
or attorneys’ fees incurred. Advertiser and agency
also agree to pay finance charges on the unpaid
account balance at the rate of 1½% per month or the
maximum permitted by law.
D – Publisher will not be bound by any terms,
conditions or provisions appearing on insertion
orders or copy instructions which conflict with
provisions of these Standard Terms, including,
without limitation, sequential liability statements
from advertising agencies. In the event of any
inconsistency between an insertion order and/or
copy instructions and these Standard Terms, the
Standard Terms shall control.
E – All advertisements are accepted and published
by the Publisher on the representation that the
agency and/or Advertiser are properly authorized
to publish the entire contents and subject matter
thereof.
F – Advertiser hereby grants Publisher the right
and license to use, reproduce, transmit, and
distribute all creative materials supplied by or on
behalf of Advertiser, including without limitation,
all text, graphics, illustrations and photographs (the
“Creative"). Advertiser represents and warrants
that: (i) it has all the necessary rights in the Creative;
(ii) the Creative does not violate any applicable
law or regulation; and (iii) the Creative does not
violate or infringe upon any third party right in any
manner or contain any material or information that
is defamatory, libelous, slanderous, that violates any
person’s right of publicity, privacy or personality, or
may otherwise result in any tort, injury, damage or
harm to any person. Advertiser acknowledges that
Publisher is relying on the foregoing representations
and warranties. Advertiser agrees to indemnify,
defend and hold Publisher and its affiliates, and
their respective officers, directors and employees,
harmless from and against any and all expenses and
losses of any kind (including reasonable attorneys’
fees and costs) incurred based upon a breach of any
of the foregoing representations and warranties or
in connection with any claim arising from or related
to any advertisement supplied by Advertiser or its
agents and run by Publisher.
G – Publisher reserves the right to reject any
advertising which Publisher feels is not in keeping
with the publication’s standards or for any other
reason, even if the advertising has been published
previously by Publisher.
H – Publisher shall not be liable for any omitted,
misplaced, or mispositioned advertisements.
I – All orders are accepted by Publisher subject to
change in rate upon notice from Publisher.
J – Orders may be cancelled within ten (10) business
days of the effective date of a change of rates
without incurring a shortrate adjustment, provided
the Advertiser’s contract rate has been earned as of
the date of cancellation.
K – An order may be cancelled without liability up
to thirty (30) days prior to the issue’s ad close date.
Publisher reserves the right to demand payment for
orders cancelled less than thirty (30) days prior to ad
close, regardless of the date of ad placement.
L – A « page ad is the minimum rate holder.
M – Advertiser will be shortrated if, within a
12-month period from the date of the first insertion,
Advertiser does not use the amount of space upon
which its billings has been based. Advertiser will be
rebated if, within a 12-month period from the date
of the first insertion, Advertiser has used sufficient
additional space to warrant a lower rate than that at
which it has been billed.
N – Costs incurred by Publisher for production work
on advertisements will be charged to the Advertiser
regardless of whether or not the ad runs. Advertiser
will be charged for any artwork, separations,
halftone, shipping, or typography provided by
Publisher.
O – In the event a change of copy is not received by
Publisher by the publication’s ad closing date, the
copy run in the previous issue of the publication will
be inserted.
P – Publisher will hold Advertiser’s materials for a
maximum of one year from last issue date. It is the
responsibility of the Advertiser to arrange for the
disposition of artwork, proofs or digital materials
prior to that time, otherwise materials will be
destroyed. All requests must be submitted in writing.
Q – Publisher will not be held responsible for
consequential costs or other damages due to loss
or damage of digital ad materials, art, proofs or
transparencies.
R – Under no circumstances shall Publisher be liable
for any indirect, incidental, special or consequential
damages (including, without limitation, loss of profit
or impairment of goodwill) of any Advertiser. Under
no circumstances shall Publisher’s direct or indirect
liability to any advertising agency or Advertiser
exceed the invoiced cost of the advertisement.
Notwithstanding the foregoing, Publisher shall have
no liability for (i) any failure or delay resulting from
conditions beyond Publisher’s control; or (ii) errors
in content or omissions in any creative or advertising
materials provided by Advertiser.
S – These Standard Terms, together with insertion
orders submitted by Advertiser, (i) shall be governed
by and construed in accordance with the laws of the
State of New York and the United States, without
giving effect to principles of conflicts law; (ii) may
be amended only by written agreement executed by
an authorized representative of each party; and (iii)
constitute the complete and entire expression of the
agreement between the parties, and shall supersede
any and all other agreements regarding the subject
matter hereof, whether written or oral, between
the parties. Failure by either party to enforce any
provision of these Standard Terms shall not be
deemed a waiver of future enforcement of that
or any other provision. Advertiser may not resell,
assign, or transfer any of its rights hereunder.
mechanical
specs
AMERICAN SALON
DIGITAL REQUIREMENTS
• Publication trim size: 8" x 10¾"
• Live area: 7¼" x 10"
• Live copy must be no closer than ⅜" from
final trim on any side unless copy is to bleed.
• Insert jogs to head.
1. Questex is now accepting all advertising material via our Ad Portal.
STANDARD SPACE SIZES
WIDTH/ HEIGHT
2-page spread/full bleed
16¼" x 11"
Page/bleed
Page/non-bleed
8¼" x 11"
7¼" x 10"
⅔ page vertical
4⅛" x 10"
½ page horizontal/ bleed
½ page horizontal/non-bleed
½ page vertical/bleed
½ page vertical/non-bleed
8¼" x 5½"
7¼" x 5"
3¾" x 11"
3¼" x 10"
⅓ page vertical/bleed
⅓ page vertical/non-bleed
3" x 11"
2¼" x 10"
FURNISHED INSERTS
WIDTH/HEIGHT
Single sheet
Spread
Postcard (includes ½" perf)
8¼" x 11"
16½" x 11"
6½" x 4⅜"
SUPPLEMENTS
• Publication trim size: 7⅜" x 10"
• Live area: 6⅝" x 9¼"
• Live copy must be no closer than ⅜" from
final trim on any side unless copy is to bleed.
• Insert jogs to head.
SUPPLEMENT STANDARD SPACE SIZES
WIDTH / HEIGHT
Page/bleed
Page/non-bleed
2 page spread bleed
½ page vertical bleed
½ page vertical non-bleed
⅓ page vertical bleed
7⅝" x 10¼"
6⅝" x 9¼"
15" x 10¼"
3¾" x 10¼"
3" x 9¼"
2⅛" x 10¼"
PERFECT BOUND: Gutter trim allowance for roughing off is
⅛" (on spread inserts, this means a total of ¼" trim-off in the
gutter, plus ⅛" at the head, ⅛" at the foot, ⅛" at the face).
2. SendMyAd is a web based Software as a Service ad portal that is accessed
using a standard web browser on any computer anywhere in the world to
simplify the process of ad material submission to publishers. With SendMyAd,
ad materials can be uploaded, preflighted, approved, and delivered to
Questex, all within a simple-to-use web portal.
3. SendMyAd provides both the advertiser and publisher with an interactive
preflight report highlighting the results of the automatic preflight performed
against the publications ad specifications. You as an advertiser will know
right away if there are any issues with your file upon upload, with many
instructional videos on how to correct any problems the file may encounter
during the process. With an easy-to-use trim-editing tool, ads can be
repositioned and/or scaled to fit the publication’s ad specifications without
re-submitting or leaving the ad portal.
4. You can access the new portal by clicking on the link below and registering
for an account. https://questex.sendmyad.com
5. Here is a link to view a short demo of how to use the site:
http://www.sendmyad.com/index.php?link=Demo
6. For a pdf of the user manual for the Ad Portal and instructions on creating
PDFs please go to this link: http://adspec.questex.com
CAUTION: Crop marks are NOT needed in the file that is uploaded, but if
advertiser does build as part of their original ad they need to be certain crop
1
marks are a minimum of ⁄8" outside of bleed. Advertisers need to be certain
they blow up their ad within the ad portal and check everything, Four corners
included, before they approve. Anything within the bleed area will print, this
does include crop marks, and has the potential to be on the printed pages
due to press/bindery standard fluctuations in magazine trim.
If the advertiser chooses to submit a SWOP proof – only the SWOP proof
would be sent to RR DONNELLEY. No ads to arrive on disk. Please mark
package and proof with magazine title and issue date (i.e. American Salon/
January 2013)
SUZ JONES
R R DONNELLEY
1600 North Main
Pontiac, IL 61764
815-844-1730
LYNN ERDAHL
Senior Production Manager
Superior Media Solutions, LLC
218-206-2211
[email protected]
2014 Closing Dates for Display Advertising*
Jan
Feb
Mar
Apr
May
Jun
11.18.13
12.16.13
1.24.14
2.14.14
3.24.14
4.21.14
Materials 11.25.13
12.26.13
1.31.14
2.24.14
3.31.14
4.28.14
Space
Space
July
Aug
Sept
Oct
Nov
Dec
5.23.14
6.20.14
7.21.14
8.22.14
9.22.14
10.22.14
6.27.14
7.28.14
8.29.14
9.29.14
10.29.14
Materials 6.2.14
*subject to change NOTE: All Supplements close three (3) days before the due
dates listed above
american
blog
blog.americansalonmag.com
A
B
Complete with content updated daily, the blog is
teeming with timely and important information.
Professionals get the behind-the-scenes look at the
industry, profiles of new and up-and-coming salons, the latest on celebrity stylists and gossip, and
the products we love. Beauty and fashion-related
events, pop culture, and charities important to this
industry are also covered.
AD SIZES:
A 728 x 90 (Leaderboard)
B 300 x 250 (Big Box)
FILE SIZE: Recommended 30kb
MATERIAL SUBMISSION:
• All Materials are due five (5) business days prior.
• Send all materials to [email protected].
• File name should include company name and ad size.
• Email should include client name and Digital Materials
in subject line.
ACCEPTABLE FORMATS:
Website ads:
• We accept JPG, GIF, PNG, Flash (SWF), most 3rd party tags,
streaming video, Enliven, Eyeblaster, Pointroll, and image maps.
• Third party tags are discouraged unless absolutely necessary as
they cause impression latency. If sending third party tags, we can
accept them via html files (such as IFrames), or as two links: one
for viewing the ad, one for clicking on the ad.
Looping: No looping maximum as long as it is within file size.
Rich Media: Please see additional (PDF to rich media specs) for
Rich Media specifications.
Flash:
• We accept SWF files up to Flash v.8.
• Max file size is 100k (without video) or 2.2 mb (with video).
• We cannot host streaming video files, but we can run streaming
video SWF files if they point to a server where the streaming
video file is located.
• Frame rate: 12 FPS recommended
• In order for us to count clicks on your SWF file, you cannot
embed your click URL in the file. You must create an invisible
button layer with a ClickTag script. You may download more
comprehensive Flash guidelines.
A new monthly
supplement
for 2014
American
Each month in 2014, American Salon will
Sponsorship of this
supplement will include:
publish a customized supplement giving
one manufacturer per month the prestigious
recognition of an American Icon. This will
include the company’s history, the products,
BEST DRESSED
BEST DRESSED
the people, and so much more!
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Subhead for Substance of Style
• Cover with manufacturer branding
• Eight (8) editorial pages and
four (4) advertising pages
• All edit, design and layout done by
American Salon editorial team
• 500 overruns of the printed edition
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• Digital edition (flip book) for
unlimited distribution
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• 800,000+ readership*
American Icon
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SUBSTANCE
OF STYLE
SUBSTANCE
OF STYLE
Icon
Cost: $32k all inclusive
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CONTACT:
REDKEN
*Audit readership study 2013
MARK TEVIS
212.895.8238
[email protected]
BRETT VINOVICH
323.966.4662
[email protected]
current
advertisers
They like us,
they really like us…
• America’s Beauty Show
• jcp
• Premiere Show Group
• American Crew
• JKS Int’l Professional
• Product Club
• Andis
• Kamisori Shears
• Professional Beauty Association
• Aveda
• Keratin Complex
• Pureology
• Belson
• Keune
• Redken 5th Avenue NYC
• Bosley Professional Strength
• King Research
• Repechage
• Brazilian Blowout
• Lanza
• RevitaLash
• CND
• Leonor Greyl Paris
• SalonTech AST Systems, LLC
• ColorProof
• Living Proof
• Schwarzkopf
• DaySmart Software/Salon Iris
• L’Oreal Professional
• Scruples
• Dermalogica
• Macadamia Natural Oil
• Sebastian
• Framar International/Foil It
• Matrix
• SHE USA Hair Extensions by
• Farouk Systems
• MENSDEPT.
• FreeStyle Systems
• Moroccanoil
• Short 2 Long
• Fromm International
• Napoleon Perdis
• Shortcuts Software
• GK Hair
• Nioxin
• Sukotto Scissor Company
• Goldwell North America
• Number 4
• TiGi Linea, Inc.
• Hairdressers at Heart
• O P I Products
• TouchBack
• Hair Art
• Organic Salon Systems
• Turbo Power, Inc.
• HairMax Laser Comb
• Oribe Hair Care
• Tweezerman International
• Hair U Wear - Great Lengths
• Oster Professional
• Ultratress
• Harms Software
• Ouidad, The Curl Experts
• Washi
• Hempz
• Paul Mitchell
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• Peter Coppola
• Zotos
• Hot Tools
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SO.CAP.
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C2201_R32936_AS_1212_clsfds_1.BK.indd 75
11/9/2012 11:04:20 AM
Reach a total audience of over 800,000 salon professionals
by placing your Check Out ad in American Salon*
C2201_R32936_AS_1212_clsfds_1.BK.indd 74
11/9/2012 11:04:07 AM
Send a hi-resolution photo (300 dpi) and approximately
50 words of copy and American Salon will create your ad.
All ads are formatted on one template for visual consistency.
This section is ideal for start-ups, new products, small businesses
and those companies looking to reach the largest sector of the
beauty industry at the best price.
*Verified Audit Readership Study 2013
4 spots per page = $1,500.00 each per month
6 spots per page = $1,000.00 each per month
12 spots per page = $500.00 each per month
24 spots per page = $250.00 each per month
PLEASE NOTE: Cancellation not accepted after space closing date.
2014 Closing Dates for CheckOut*
Jan
Feb
Mar
Apr
May
11.18.13
12.16.13
1.24.14
2.14.14
3.24.14
4.21.14
Materials 11.25.13
12.26.13
1.31.14
2.24.14
3.31.14
4.28.14
Space
Space
Jun
July
Aug
Sept
Oct
Nov
Dec
5.23.14
6.20.14
7.21.14
8.22.14
9.22.14
10.22.14
6.27.14
7.28.14
8.29.14
9.29.14
10.29.14
Materials 6.2.14
*subject to change