Check out our NOLAFW Involvement

Spring/Summer
’13
October 13th-20th, 2012
Tuesday, September 18, 12
NOLA Fashion Council (NOLAFC) is the driving force behind the current growth of the Fashion Industry in New Orleans. It provides
a forum for designers, models, hairdressers, makeup artists, and various industry professionals to grow and showcase their talents.
NOLAFC works closely with designers, connecting them with resources needed to grow their businesses.
Tuesday, September 18, 12
Biannually, NOLAFC hosts NOLA Fashion
Week to provide Southern born or based
designers a platform to gain exposure,
increase sales and professional contacts.
NOLAFC has produced over 80 fashion events in
the greater New Orleans region since March 2011 with designers like:
Sophomore NYC, by Smith, Cavortress, Jolie & Elizabeth, Amanda deLeon, Andrea Loest, Annie Griffin,
blackout. by Ashley Ming, Matthew Arthur, Libellule, Loretta Jane, dope., Leah Milana, Varela + Brooks,
Brennan Manuel, Rogersliu, Izavel, Ottilie Brodmann, Niré , Cocodri and Coco Bourgeouisie
Tuesday, September 18, 12
NOLAFC has hosted 28 educational workshops during
NOLAFW and throughout the year to provide continuing
education for professionals in the region and to teach
new skills to the fashion-focused community.
Workshops were led by industry experts from brands like:
Tuesday, September 18, 12
Example NOLA Fashion Week Schedule
DAY
EVENT
SAT
RETAIL SHOPPING DAY
SUN
MON
TIME
9AM VARIOUS LOCATIONS
FASHION PHOTOGRAPHY W/ ROBBY KLEIN & THOM BENNETT
10AM
MALLORY PAGE
SUZANNE PERRONE BOOK LAUNCH: DESIGNING IN IVORY & WHITE
7PM
MARTINE GALLERY
NOLA FC ADVISORY BOARD, DESIGNER AND SPONSOR BRUNCH
10AM
STE. MARIE
STREET STYLE BRUNCH (HOSTED BY INVADE NOLA)
12PM
STE. MARIE
FASHION ILLUSTRATION BY BRIANA BURGAU
1PM ENTREPRENEUR'S ROW
THE LIFE CYCLE OF A STYLE W/ LISA IOCONO
3PM ENTREPRENEUR'S ROW
KID’S FASHION DAY
ORGANIZING YOUR LIFE FASHIONABLY W/ SKYE TRUAX
4PM
MODEL RUNWAY AND PRESENTATION WORKSHOP
During each week long NOLA Fashion Week - Fall/
Winter held in March and Spring/Summer held in
October: 30+ events are held at various locations in
and around the Greater New Orleans area.
WED
WHAT 7TH AVENUE TAUGHT ME THAT I DID NOT LEARN IN SCHOOL W/
SUZANNE PERRONE
OGDEN
6PM THE OCCASIONAL WIFE
GOORIN BROS POP U SHOP FT GAUDET BROS AND FATBOY
TUES
LOCATION
GOORIN BROS
6PM
PARIS PARKER
3PM ENTREPRENEUR'S ROW
LIBELLULE PRESENTATION
7PM
MARTINE GALLERY
BySMITH PRESENTATION
8PM
MARTINE GALLERY
LORETTA JANE PRESENTATION
9PM
MARTINE GALLERY
MATERIAL GIRL LOUNGE HOSTED BY NEW ORLEANS TIDBITS
10PM
THE SAINT HOTEL
MASHUP: WHERE FASHION MEETS MUSIC
FT. DOPE W/ BABY BEE, BLACKOUT W/ BIG HISTORY, &
JOLIE & ELIZABETH W/ ROYAL TEETH
7PM
THE JOY THEATER
MATERIAL GIRL LOUNGE HOSTED BY CHANEL CRAVES,
STUDIO SWAG, & A PINCH OF LOVELY
10PM
THE SAINT HOTEL
FASHION IN THE ARTS DISTRICT: ANDREA LOEST PRESENTATION, AMANDA
THURS
DELEON RUNWAY SHOW, MATTHEW ARTHUR PRESENTATION, &
6PM
CAVORTRESS PRESENTATION
MALLORY PAGE,
MARTINE GALLERY,
AIA, LE MIEUX
GALLERY
MATERIAL GIRL LOUNGE HOSTED BY IHEART NOLA
10PM
THE SAINT HOTEL
BRANDING WITH JULIE WHEAT OF CAVORTRESS
3PM
NOLA FC OFFICE
FASHION MARKET
2PM
FRENCH MARKET
MAKE ME UP WORKSHOP
2PM
NOLA FC OFFICE
GREEN GALA
7PM
EIFFEL SOCIETY
FASHION MARLET
11 AM
FRENCH MARKET
FRI
SAT
AVED’S ECO FASHION DAY SHOWS BY HIP VINTAGE, STAR BY MAR, ETC. 11 AM WASH. ARTILERY PARK
Tuesday, September 18, 12
NOLAFC’s events have reached more than 80 million people with
press placements in over 80 outlets spanning 3 continents.
U
K
NOLAFC has reached over 1.4 million users through social media
and has consistently been a trending topic in the region.
Tuesday, September 18, 12
“NOLA Fashion Week is a fashion
incubator. It’s a fashion business.”
- Seema Sudan, Designer, liaMolly
“NOLA Fashion Week is industry-focussed... It’s
geared toward helping those who dream of being
the next Vera Wang or Calvin Klein get serious about
building a business as well as a look”
-Susan Langenhennig, Times Picayune
“We believe in the vitality
and viability of the New
Orleans Fashion Industry.”
- Sarah Elizabeth Dewey, Designer, Jolie & Elizabeth
“It’s more of a support network than just
putting together a show. Now we have
a way to show and sell our dresses. We
can turn it into a business.”
“It just doesn’t get anymore authentic
than the fashion movement
happening here in NOLA. This is
certainly true with NOLA Fashion Week”
-Scott Simon, iHeartNOLA.com
Tuesday, September 18, 12
-Leigh Reveley, Designer, Libellule
NOLAFW attendees include buyers, media, bloggers, influencers, and supporters
along with fashion-minded consumers purchasing a limited public access pass.
Social Media Engagement
3000
2250
76%
1800
2250
Twitter
Facebook
Tumblr
1500
750
1350
900
0
83%
24%
Age Demograhics
2%
7%
14%
2%
42%
33%
20%
17%
FW’11
FW’11 SS’12 FW’12
Men
Women
80%
450
0
Tuesday, September 18, 12
Gender Demographics
SS’12
FW’12
Income Demographics
13-17
18-24
25-34
35-44
45-54
54-+
5%
10%
15%
5%
30%
35%
<35K
35K-49,999
50K-74,999
75K-99,999
100K-149,999
>150K
You know your brand and its needs best. We work with you to connect with the right consumer
through custom tailored brand engagements in an energized environment.
Right Message,
Right Consumer,
Wrong Environment
Consumer
Message
FULLY ENGAGED
Right Message,
Right Consumer,
Right Environment
Environment
Right Environment,
Right Consumer,
Wrong Message
Tuesday, September 18, 12
Right Message,
Right Environment,
Wrong Consumer
Retail Involvement Case Study: Blues Jeans Bar
Goal:
Blues Jeans Bar was seeking a dynamic consumer experience
outside of their participation in NOLAFW’s Retail Shopping Day.
Activation:
NOLAFC coordinated an in-store styling event with New Yorkbased national Fashion Blogger, Christine Cameron of My Style
Pill.
Results:
•Increase in sales for the week.
•Increase in social media followers.
•Features in national & local fashion blogs.
Tuesday, September 18, 12
Fashion Market Involvement Case Study: HEAVYmetal by LW
Goal:
HMbyLW was looking to reach the target group of NOLAFW
consumers.
Activation:
Participated as artisan in the Fashion Market.
Result:
•Garnered the highest sales in a two-day period in the history of
the line.
Tuesday, September 18, 12
Product Involvement Case Study: Material Girl Clothing Boutique
Goal:
Increase brand awareness in New Orleans market through nonretail event affiliation.
Activation:
NOLAFC customized a three night brand awareness campaign
through an after-party series called “The Material Girl Lounge” at
the Burgundy Lounge at the Saint Hotel.
Results:
•Increase in online sales in the New Orleans market.
•Increase in social media followers.
•Features in numerous fashion blogs.
Tuesday, September 18, 12
Brand Involvement Case Study: VitaminWater
Goal:
VitaminWater, seeking to engage consumers in the fashion and
music arena in the region, partnered with NOLAFW on a largescale event affiliation.
Activation:
Working to meet the brand’s needs, NOLAFC partnered with
VitaminWater on the largest night of shows during NOLAFW,
which featured a blend of music & fashion.
Additionally, the brand provided complementary product to
guests on-site and we customized specialty cocktails menus
featuring VitaminWater at all nightlife events during NOLAFW.
Results:
•Exclusive in-hand product visibility during NOLAFW events.
•Increase in social media followers.
•Mentions in numerous media articles.
Tuesday, September 18, 12
We have multiple Involvement Levels allowing for brands and businesses of any size to be a part of these incredible events.
Brand Involvement starting at $5,000
Product Involvement starting at $2,500
Fashion Market Involvement
for Designers and Artisans starting at $300
Retail Involvement starting at $150
Brand Access Packages starting at $500
Tuesday, September 18, 12
NOLA Fashion Council, L3C
800 Common St., Suite 220-H
New Orleans, LA 70112
[email protected]
Tuesday, September 18, 12