File - Brian Harris

Transcription

File - Brian Harris

2/14/2015
Designed by Gawain Bracy
Loopy Hoopy Company
12178 Hula Hoop Lane
Jacksonville, Florida 32218
Telephone: (904) 982-7336
Email: [email protected]
Fax: (904) 982-7338
Website: Loopyhoopy.com
February 1, 2015
Dear Sir or Madam:
Loopy Hoopy Company (LHC) highly appreciates your time. Loopy Hoopy was founded on
January 9, 2015 by four unique visionaries who collectively came together to create a one-stop
site for the Hula Hoop enthusiast. Each manager is responsible for different segments of the
company all of which have incorporated their expertise to provide the best customer service for
Hula Hooper. With this team, we have been able to design custom fabric, ribbon, tape, and LED
hula hoops for many clients. Our goal is to produce high quality performance and unique hula
hoops for a wide range of clients.
Loopy Hoopy is a proud organization and is recognized by many performers. We have served local
gymnastic, dance, and fitness centers as well as local schools to keep children fit and engaging.
We have also created unique LED’s for the flow artist entertainers at Cirque du Soleil in Las Vegas
and Orlando, Zoe Artists, and Circus Guide Entertainment aerial artists. Our hoops are handmade
and the electronic hoops are tested three times to ensure that there are no electrical issues,
weight distribution doesn’t knock the hoop off balance when used, and to make sure the hoop can
sustain any liquid that comes in contact with the electrical area.
Thank you for your time and interest.
Sincerely,
Gawain Bracy
Project Manager
IT & Technician Manager
Loopy Hoopy Co.
Ext: 7337
[email protected]
Brian Harris
Project Manager
Lead Manager
Loopy Hoopy Co.
Ext: 7338
[email protected]
Donna Page
Project Manager
Design Manager
Loopy Hoopy Co.
Ext: 7339
[email protected]
2
Christina Vercruysse
Project Manager
HR & Finance Manager
Loopy Hoopy Co.
Ext: 7340
[email protected]
INTRODUCTION TO LOOPY HOOPY
Who We Are…
Since the inception of the Hula Hoop pre-dating before the early 1300s by the Greeks; the original
Hula Hoop was made of various materials such as bamboo, wood, grass and sometimes even vines
which were used for exercise to keep the abdominal muscles toned.
Then in 1958, inventors Arthur K. Melin and Richard Knerr trademarked the name “Hula Hoop”
and modified its pre-existing materials into a toy made of plastic tubing. Since the prefabrication
of multicolored Hula Hoops, Loopy Hoopy has taken the “plastic toy” hoop to the next level by
offering thousands of various options to create a unique handmade one-of-a-kind customized Hula
Hoop.
With our strong team of professionals, Loopy Hoopy has taken each manager’s expertise and has
incorporated into a site to provide the best customer service. Now, Hula Hoop enthusiast whether
a beginner or advanced have a single site to create their very own customized hoop.
Loopy Hoopy provides the following services:



For beginners, flow artists (gymnasts, swimnastics, dancers, and entertainers), sport, and
fitness
Variety of standard and mini size, and weighted hoops
Available in fabrics, ribbon, tapes and LED’s
3
LOOPY HOOPY TEAM BIOGRAPHIES
Developed a passion for Hula Hoops became founder of Duval Hoops. A certified
licensed (9/08). Hula Hoop instructor by HoopYou of Jacksonville and a Somatic
Experiencing Practitioner; studies in Brazil Shamanic healing methods connecting
the body and mind. Gawain believes the “Hoop” is a modern day tool to somatic
awareness within the body. He offers public and private classes in Hula Hooping.
2 years - Fellowship in Systems and Networking of the World Wide Web
Consortium (W3C)
2 years - CERN, Assistant Director of Image Computer Systems
BAS in Information Technology Management, Florida State College at Jacksonville
Gawain Bracy
Graduate of first Public and Law Safety Academy, Brevard County. Worked
alongside politician Damion Wilson and Associates in the House of Representatives
in Tallahassee and volunteered at the Boys and Girls Club of Jacksonville where he
witnessed the values of hula hoops and the positive outcomes it has on trouble kids
and the benefits of exercising.
Founder of Cardfight Design Inc. and The Art of Bead
2 years – GameCenter, Jacksonville Florida
1 year - Boys and Girls Club of Jacksonville
Brian Harris
25 years with Corporate business in the Health and Dental care industry.
Experience includes Customer Service, Claims, Provider Relations, Auditing, Vendor
Management and Systems Analyst responsible for production support of the
Imaging System. With experience in management and passion in Graphic Art
Design, decided to venture into custom creations in Hula Hoops.
Self-taught in Graphic Art Design
AA; AS in Dental Hygiene both from Florida State College at Jacksonville
Donna Page
25 years with Government, Academia and Corporate business practices and
compliance. Experience and passion lies with Data Systems Analysis and Research.
Knowledgeable in Human Resources and Financial Management and Business and
Project Management.
22 years - United States Marine Corps, retired
20 years - Jacksonville University & Florida State College at Jacksonville
2 years - Suddath (leader in global relocation & transportation)
BBA, University of North Florida; BAS, Florida State College at Jacksonville
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TABLE OF CONTENTS
Title Page
page 1
Letter to Customer
page 2
Introduction to Loopy Hoopy Company
page 3
Loopy Hoopy Co. Team Biographies
page 4
Table of Contents
page 5
Executive Summary
page 7
Company History
page 10
Product / Industry Description
page 11
E-Marketing Strategy
page 14
Action Plan
page 17
Control Plan
page 19
Monitoring Performance
page 21
The Competition
page 22
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TABLE OF CONTENTS CONT’D
Financial Plan
page 23
Projected Profit and Loss
page 24
Pre-Development
page 25
Content Strategy
page 25
Content Development
page 26
How to Make a Hula Hoop(s)
page 36
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EXECUTIVE SUMMARY
Introduction
Loopy Hoopy is a startup manufacturing company based out of Jacksonville, Florida. The
company’s hope is to tap into the hula hoop craze that has sparked the interest of new and
experienced hoopers. The company will deploy an online business to capture a broader market
versus brick and mortar retail store.
Loopy Hoopy plans to offer generic hoops as well as customized hoops to appeal to the demand of
the general enthusiast as well as the experienced flow artist.
The Company
Loopy Hoopy will be headquartered in Florida as an S Corp located at
12178 Hula Hoop Lane, Jacksonville, Florida 32218.
Loopy Hoopy will be equally owned and operated by four managing partners with the intention of
entering into the hula hoop manufacture industry. The managing partners are Gawain Bracy, IT
Manager and Technician , Brian Harris, Lead Manager; Donna Page, Design Manager, and Christina
Vercruysse, Human Resource and Finance Manager.
In addition to the managing partners, Loopy Hoopy has two full-time employees with hands-on
hooping expertise that will assist with manufacture and testing of each product created.
Business Mission
Our mission is to produce quality hoops for clients in the performing arts, entertainment, sport,
and fitness businesses. Being an innovative design manufacturer, we will produce and promote,
highly advanced and customized LED hoops, with special graphic designs, patterns, and user
requested customizations.
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Products and Services
Loopy Hoopy will offer a variety of standard and mini size, and weighted hoops using fabrics,
ribbon, and tapes for the everyday hooping enthusiast. Loopy Hoopy will also design and
manufacture customized hoops with LED lights for the advanced hooper and flow artist (gymnasts,
swimnastics, dancers, and entertainers). With flow artists as employees, we will be able to direct
users during the design phase of custom hoops for improved customer satisfaction. Each hoop will
be handmade and tested prior to shipping to ensure the highest quality product.
The manufacturing process for custom hula hoops begin from the time the order is placed through
Loopyhoop.com with prices ranging from $25 to $500. Delivery time for custom hoops will take
up to 4 weeks or less.
Market
Hula Hooping as a form of exercise has seen a 2% to 6% increase in interest in recent years. With
an online presence and the use of social media pages, the Loopy Hoopy hopes to reach a large
portion of the hooping community. In addition to the social media pages, we plan to sponsor and
attend regional hooping events to promote products and establish customer base in Florida.
Loopy Hoopy will concentrate on two target groups consisting of the new hoopers and the
experienced hooper which we hope to attract an equal percentage of each target group as its
customer base.
The new hooper group will include the preschool to preteen age user with brightly colored tapes
and hoops. The base hoop will be moderately priced for standard hoops with fabrics and ribbons.
This group will be encouraged to revisit the site with discounts.
Loopy Hoopy will try to establish a strong customer base with the experienced hooper. This target
group will most likely show an interest in customized high end hoops with LED enhancements.
Due to the amount of time necessary to customize these hoops, the prices will be higher to reflect
the additional resource time but incentives and free shipping will be offered to return customers.
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Financial Considerations
The company will market its products to the new and advanced hooper as well as the flow artist
involved in the gymnastics, swimnastics and entertainer industry. The fitness industry continues
to grow at a steady pace as baby boomers continue to age, health conscientious individuals
continue to increase and organizations push employees toward work/home balance.




Sport and fitness hoopers continue to grow at a steady pace, at nearly 4% 1,2
Dance hoopers are becoming an important part of Hula Hooping since it is becoming an
acrobatically form of art in which continue to add value, growing at 6% 1,2
Fun and Recreation remains at a steady 3% 1,2
Beginners too are becoming an important part of Hula Hooping since many have taken up
the art form either in dance, sport or fitness, growing at 2% 1,2
Objective
Attain sales of $10,000 in the first year
Increase sales by 10% in the second year and 3rd year.
Expand operations to include 3-4 additional employees by end of 2nd year.
Keys to Success
Expertise of staff familiar with hooping to assist during manufacture and design
Dedication to quality product by hands-on testing
Niche market for custom hoops with limited producers
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COMPANY HISTORY
In 2015, Brian Harris, Christina Vercruysse, Donna Page and Gawain Bracy founded the Loopy
Hoopy Company (LHC). LHC opened for business on January 9, 2015 as a four-person shop,
located in Jacksonville, Florida. Our specialty is manufacturing custom hula-hoops for a vast array
of clients. Over the years, we have worked with fitness enthusiasts, flow artist, entertainment
productions and everyday hula-hoopers.
During the peak summer months, we employ up to eight skilled fabrication technicians. Our
workforce is made up of personnel who enjoy building custom hula-hoops while taking pride in
their work. Two weeks after opening the company, we formally added graphics arts division to
further enhance our ability to offer complete custom Hula-hoop construction service from a single
contractor. Our company’s main focus is on building quality relationships with our clients and
employees. Over the years, we have formed relationships with clients that we hope to continue to
nurture throughout the years to come.
In the competitive hula-hoop industry, our policy has been to provide high quality hoops at the
lowest price possible. We are dedicated to continuing our low cost operations, and to passing
those cost savings on to our clients. With this team in place, we look to the future and we are
excited about building relationships with future clients, as well as nurturing those relationships
that we have formed along the way.
Loopy Hoopy is faced with the exciting opportunity to provide a one-stop shop for all Hula Hooping
mediums verses a single type, pre-made hula-hoop. The overwhelming popularity of Hula
Hooping, combined with the growing interest in fitness and the use of the Internet to find
products at the touch of your fingertips, has been proven to be a winning combination for our
business.
All four target markets for the Loopy Hoopy service are growing at an extraordinary fast pace.
Loopy Hoopy is faced with a large number of potential customers (experienced and beginners)
who seek our services. Whether the hooper is a beginner or an enthusiast, rest assured, the
custom hula-hoop that they chose to have made, will be a unique one-of-a-kind creation. To
expound further on the uniqueness, the customer can choose a name to appear in the inside of
the hoop followed by a date of birth.
In our first year, we expect to generate $23,750 in total revenue however; startup fees will nullify
profits during the first year. In 2016, the company’s expected growth is $26,125 in revenue with a
profit margin of 4.3%. We attribute this significant gain in profit margin to employee retention and
more efficient systems. However, we attribute the increased margin in 2015 to the fact that this
was the first year in which we employed a full-time graphic arts division. Graphic arts generally
give a much higher return than hula-hoops.
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PRODUCT / INDUSTRY DESCRIPTION
Loopy Hoopy is an independently owned Hula Hoop business that supports hoopers in their
fitness, fun dance and recreation with a unique customized Hula Hoop from a choice of fabrics,
ribbons, tapes and LEDs.
 Handmade
 Customized (made to Order)
 Only ship within United States
TYPES:
Weighted collapsible travel (1.5 lb & 2 lb) for fitness, fun and dance
Classic light/flexible for hoop dance and recreation
MATERIAL:
Made from 100 PSI, 3/4" Polyethylene tubing.
Tape
 Identi Tape Inc.
Camo
Exotic
Glitter
Holographic and Rainbow
Mirror
Prismatic
Sequins
Slick Glass
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
Cloth Hoop Tape

Anti-slip Tape

LED Hoops (How to make glow in the dark LED hoops)
ORDER ALSO INCLUDES**
- 3.6V RECHARGEABLE Lithium Ion Battery
- Battery charger
Never again will you have to replace your batteries, and spend extra money. The rechargeable battery
also comes with the small recharging station!!!
DUAL BATTERY FUNCTION
As of 1/18/2015, Loopy Hoopy is now offering all of our hoops with dual battery capabilities. What
does that mean? All our LED hoops now come standard with two battery use settings. First, our 3.6v
Single rechargeable battery setting and Second, our new 1.5V AA battery setting. You can now use
regular AA batteries with any hoop purchased from us.
Why? The Major advantage to using two 1.5V AA batteries is the longevity in the battery storage
power. With two 1.5V AA batteries your hoop will last for 20-25 hours. Making this feature Ideal for,
events, outdoor festivals and shows and anywhere you do not have access to a wall outlet for charging
your battery.
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Fabric
LED
Ribbon
Weighted Collapsible
SIZE:
Select your favorite color and measure length from floor to an inch or two above your belly
button. This will be the best hoop size to begin your way to a fit new you




Large:
Medium:
Small:
Toddlers:
39 - 44" (very beginner)
37 - 38" (most popular - beginner also)
35 - 37" (intermediate - advanced)
30 - 35” (beginner)
BENEFITS:
Add 15 minutes of hooping to your workout routine to burn up to 200 calories in the most
important and beneficial area of your body... your core!
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E-MARKETING MARKETING STRATEGY
Situation Analysis
Loopy Hoopy launched its e-business on January 18, 2015 in hopes to share the love and passion of
Hula Hooping. The initial intent of the owner was to share that passion and provide custom hoops that
fit other hooper’s style and personality. Since Loopy Hoopy’s inception, business has reached beyond
our expectations and customers have been impressed with our varies options to provide them with a
unique one-of-a-kind hoop, but we need to focus our efforts on implementing the strategies,
programs, and tactics outlined in the original business plan.
E-Marketing Object
Differentiating ourselves from the traditional mass production of Hula Hoops found in supercenters
like Wal-Mart, Target and K-Mart has given us the ability to effectively compete on the fitness, dance,
sport and recreation of Hula Hooping side of the business with the already entrenched competition.
Sales are brisk and above anticipated projections.
Loopy Hoopy sales are only offered through internet services and business has rapidly grown and
accepted by individuals, various organizations, dance and fitness studios. Hoopers love the idea that
they have thousands of different options to create their unique one-of-the-kind hula hoop whether it
be fabric, LED, ribbon, tape and weighted.
Market Summary
Loopy Hoopy is faced with the exciting opportunity to provide a one stop shop for all Hula Hooping
mediums verses a single type, pre-made hula hoop. The overwhelming popularity of Hula Hooping,
combined with the growing interest in fitness and the use of the Internet to find products at the touch
of your fingertips, has been proven to be a winning combination for our business.
All four target markets for the Loopy Hoopy service are growing at an extraordinary fast pace. Loopy
Hoopy is faced with a large number of potential customers (experienced and beginners) who seek our
services. Whether the hooper is a beginner or an enthusiast, rest assured, the custom hula hoop that
they chose to have made, will be a unique one-of-a-kind creation. To top off the uniqueness, the
customer can choose a name to appear in the inside of the hoop followed by a born date.
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Target Market Summary
Loopy Hoopy intends to provide the highest quality in hula hoops currently out on the market. We
understand the importance of having the best materials, an array of options and different sizes to suit
all ages, providing our customers a satisfaction guarantee. Nowhere currently in the industry offers the
finishing touch of truly customizing the hoop by branding the customer’s or an intended recipient’s
name and born date (date the hoop was created).
To increase our niche in the Hula Hoop market, Loopy Hoopy will offer organizations with discounted
pricing when orders of six or more have been requested. We also intend to offer special rates to
schools to keep our children fit and engaged.
We believe that our products are unique and the customers that will be attracted to our site will see
the difference between us and our competitors. The difference is our end product. Each hoop is made
with heart-felt passion. We understand that each order placed has meaning to the person ordering it.
Therefore, we want to create the hoop that the customer envisions and hope that it more than they
expected when they receive it.
Target Market Growth:

Sport and fitness hoopers continue to grow at a steady pace, at nearly 4%

acrobatically form of art in which continue to add value, growing at 6%

Fun and Recreation remains at a steady 3%

the art form either in dance, sport or fitness, growing at 2%
15
Market Demographics
Loopy Hoopy can be divided into two groups. The first group is experienced Hula Hoopers who are
either hoopers performing in dance or sport and fitness which Loopy Hoopy would expect a more
customized hoop choosing from the fabrics, ribbons, weighted and LED’s. This group would be
more teen to thirty based users and would most likely be repeated customers or customers
providing referrals to our site.
The second group is not as familiar with the Hula Hoop. These would be the beginners and fun and
recreational users. This group is general made up of preschool to pre-teen who are just getting
familiar with or taking up the interest in Hula Hooping. This group is most likely to choose from
the tapes made of identi, cloth or anti-slip and LED’s since most do not want to invest in a higher
price hoop.
Marketing Mix
• Product: Unique one-of-a-kind Hula Hoop, handmade, and customized
• Types:
Weighted collapsible travel (1.5 lb & 2 lb) for fitness, fun and dance
Classic light/flexible for hoop dance and recreation
• Choices:
Fabric, Ribbon, Tapes, and LED
• Material:
Made from 100 PSI, ¾” Polyethylene tubing
3.6V Rechargeable Lithium Ion Battery and Battery Charger
• Sizes:
Large:
39 - 44" (very beginner)
Medium: 37 - 38" (most popular - beginner also)
Small:
35 - 37" (intermediate - advanced)
Toddlers: 30 - 35” (beginner)
• Price: Fabric: $35 - $75
Ribbon: $25 - $35
Tape: $25 - $35
LED:
$65 - $500
- Each LED hoop comes with a 3.6V Rechargeable Lithium Ion Battery and
Battery Charger
• Place: 12178 Hula Hoop Lane, Jacksonville, Florida 32218
- 2550 Sq.Ft. Suite space for office, storage, and craft area
• Promotion: Fitness, Dance, and Gymnastics organizations will receive discount pricing when
6 or more hoops are ordered
Schools will receive a special rate to keep our children fit and engaged
16
ACTION PLAN
Activity
Find Warehouse (rental)
(approx. 2500 sq.ft.)
Date
12/29/2014
Status
Completed
Responsible
Brian Harris, Lead Manager
for Loopy Hoopy Company
(LHC)
Already equipped with
plumbing (inside and out),
electrical to include A/C &
heating, and restroom
Issues/Comments
Budget approved for
$1,150 (first month)
$850 (warehouse rental to
include utilities)
$300 (construction fee on
space allocations) @
12178 Hula Hoop Lane
Jacksonville FL 32218
8:30am JCMS office
Received 12/30/2014 @
9am by Perry Ragsdale
Received 12/31/2014 @
9:20am by Perry Ragsdale
R B Gay Construction
Kick-off meeting
Obtain Specs & plans
12/30/2014
12/30/2014
Completed
Completed
Site permits & clearance
12/31/2014
Completed
Mobile dumpster –
1 day construction
Begin Warehouse space
allocations
Office
Storage
Storage
Craft area
Restroom
Walk-thru inspection
1/2/2015
Completed
Loopy Hoopy Company (LHC)
Perry Ragsdale, EVP Design &
Construction
Perry Ragsdale, EVP Design &
Construction
R B Gay Construction Co. Inc.
1/2/2015
Completed
1.6 acres covering 8,000
SF (2,550 building & 5,450
parking & load-dock)
1/4/2015
Pending –
10am on
1/6/2015
/ R B Gay Construction Co.
Inc.
Walk-thru inspection
1/6/2015
Completed
Duval County Government /
Duval County Government
Jacksonville Building
Inspection
214 North Hogan Street
Jacksonville FL
(904) 630-1100
Duval County Government
Jacksonville Building
Inspection
214 North Hogan Street
Jacksonville FL
(904) 630-1100
Certificate
Issued
Setup office
Desk
Computer
Printer/fax/copier
Phone
Internet connection
Filing Cabinet
Setup Storage
Racks
Hooks
Shelving
Setup Craft Area
Laser Machine
Boiler tub
Work tables
Chairs
1/6/2013
Completed
Team
Gawain Bracy
Brian Harris
Donna Page
17
ACTION PLAN CONT’D
Activity
Setup a bank account for
Loopy Hoopy Company
(LHC)
Setup internal payroll
system for five(5) fulltime employees
Make or order business
cards, stationery, and
flyers
Create web address and
Webpage
Loopy Hoopy Company
Created an additional
division: Graphics Art
Date
1/6/2015
Status
Completed
Responsible
Christina Vercruysse, Human
Resource & Finance Manager
1/6/2015
Completed
Donna Page, Design Manager
1/7/2015
Completed
1/9/2015
1/23/2015
Completed
Completed
Gawain Bracy, IT Manager
and Technician
Christina Vercruysse, Human
Resource & Finance Manager
18
Issues/Comments
VyStar Credit Union
Cascone Building
4949 Blanding Blvd
Jacksonville FL 32210
4 Team Managers
1 FT Fabricator
www.loopyhoopy.com
Went live at 5:45am
1 additional Full-time
Graphics Artist due to
increase in inquires for
customers to use a
personal pattern of their
own (mementos, photos,
etc.)
CONTROL PLAN
Title of Project:
Request Date:
December 30, 2014
Requestor Name:
Christina Vercruysse, Human Resource & Finance
Manager
Requestor Phone:
(404) 765-8038
Requesting Company:
Request tracking number:
ISM448003012015
Business Need: E-Business
To provide a unique handmade one-of-a-kind customized Hula Hoop at a requestors specifications
Creating an E-Business will allow Hula Hoop enthusiasts the means to obtain a customized Hula Hoop at their
convenience allowing accessibility to thousands of choices at an affordable rate with a satisfaction guarantee.
Business Value (check all that apply)
Estimated Benefits
 Satisfy regulatory requirements
Physical Space Requirements
● Property and Warehouse – 8,000 SF
1.6 acres covering 8,000 SF
2,550 building & 5,450 parking & load-dock
Basic Utility Requirements
● HVAC
● Electrical needs - 220 amps 120/208v service
● Plumbing - Water and drainage hook ups
● Restroom
 Increase revenue
 Improve Productivity
 Increase retention
 Support additional capacity
 Improve competitiveness
Licensee Investment
● Site development requiring only interior sheetrock for
space allocations (office, storage, craft area, and restroom)
● Parcel purchase to support 8,000 SF
Increase pre-existing profit by 10% in 2016
Lines of Businesses Considered
Flow artists (gymnasts, swimnastics, dancers, entertainers),
Sport, Fitness Centers, Schools, Colleges, beginners and
everyday recreational hoopers
On average, fewer than 2 percent of Loopy Hoopy
employees will leave in any given year, with most
remaining with the company for more than 10 years
Less than 2 percent is based on current full-time
Employees who are high school or college students
Already stipulated in the Regulatory Requirements
Loopy Hoopy’s intent is to become the first E-Business to
surpass bulk made sales at larger “super store chains”
Secret to Success
● Listen to the customer
● Focus on ensuring each hoop created will withstands
testing regiment before product is sent out
● Put emphasis on quality
● Customer Service: A quality that distinguishes Loopy
Hoopy from its “super store” and other online competitors
19
CONTROL PLAN CONT’D
 Decrease expenses
 Other: (specify)
Work closely with suppliers and contractors to ensure that
Project time-line is adhered to within the times specified
Loopy Hoopy Company (LHC) takes this opportunity to
associate itself to local schools, fitness centers, competitive
flow artist gymnasiums and general community as a whole.
Participate in local event festivals such as the Jax Beach Art
Walk (2nd Tuesday of each month), 26.2 With Donna
National Marathon to Finish Breast Cancer, Great Atlantic
Festival (Sea Walk Pavilion), Annual Opening of the
Beaches, and Fernandina Seafood Festival to become a
well-defined and reputable company which will help
introduce and establish the quality service Loopy Hoopy has
to offer.
Constraints, assumptions, and risks:
Scope: Loopy Hoopy Company (LHC) will be a one-stop E-Business site that will offer an array of customized hoops
to an assortment of Hula Hoopers from avid enthusiasts, flow artists to beginners and everyday recreational
users.
Time: 4 weeks or less to deliver customized hula hoops; depends on the type of hoop being created as well as the
number of orders placed within a single order request.
Cost: $850 (monthly rental to include utilities) for 1.6 acres covering 8,000 SF plus $300 to cover interior
construction for space allocations = $ 1,150 for first monthly payment.
Quality: Provide handmade customized Hula Hoops offered in thousands of choices (fabric, ribbon, tape, and
LED) that can be ordered in multiple ranges of sizes as well as weighted collapsible hoops to support health and
fitness all of which are backed by a satisfaction guarantee.
Risk: Over extending ourselves which may cause delays in the creation and delivery of our product. Such delays
can affect allocated costs to exceed the budget.
Key Stakeholders:
Departments affected:
Gawain Bracy
Brian Harris
Donna Page
Request Sponsor: (VP accountable for project)
Christina Vercruysse, Director HR & Finance
Sponsor signature:
20
MONITORING PERFORMANCE
Objective
Payroll System functionality
Activities
Human Resource /
Finance
Website
IT
Pay Pal
Facebook
IT
Human Resources /
Finance
IT
Manufacturing
Design Manager
Surveying
Human Resource /
Finance
Indicators
Shortage in payment
Overage in payment
Deduction of taxes
Year End Statements
Availability
Content
Functionality
Transactions / payments
are up-to-date
Questions, concerns and
content are updated
Supply Management
Tubing
LED’s
Fabrics, Ribbons, Tapes
Quality Control
Survey for product
satisfaction
21
Means of Verification
Payroll Report
Pay stubs
Manual overview
Testing
Manual overview and testing
Payroll Report
Manual updates
Reports
Testing
Create an e-mail inquiry
directing to Survey Software
(SelectSurvey) for monitoring
responses
THE COMPETION
Loopy Hoopy is a customized hula hoop manufacturing e-business. Our goal is to make high end
customized LED hula hoops for a range of clients. Our clienteles are entertainers, athletes, and
the school community. Loopy Hoopy is geared for full customization of hula hoops and
delivering these high end products at a cheaper cost than other competitors.
Competitors:

Walmart
Sells light up hula hoops for $15-$20
Sells regular hula hoops for $10-$12
Bigger clientele
Price cuts/sales

Target
Sells all hoops for $9-$12
Bigger clientele
Price cuts/sales

Mood Hoops
Online web store
Experience
Gift certificate/discounts for beginners
Sells many different types/forms of hula hoops with LED lights
Loopy Hoopy reaches out to everyone that believes in themselves and to their artistic and
dramatic side. Our customers are guaranteed their personal designed fabric, ribbon, taped or
LED hoop. We will take a customer’s request and take their designs that they have chosen from
our site and create the hoops on demand. Loopy Hoopy makes hoops to order, LED tested and
certified bulbs, and allows the customer to design their hoops on the site and doesn’t have to
make a selection of a premade hoop and then add more to it to make it their own.
22
FINANCIAL PLAN
The overall objective of Loopy Hoopy is to establish a brand name for itself in the hooping
industry. The company will market its products to the new and advanced hooper as well as the
flow artist involved in the gymnastics, swimnastics and entertainer industry. By establishing a
Facebook page, the company hopes to spark interest in their products through social
networking. The company will also sponsor events at regional hooping conventions to have a
local presence in the surrounding communities.
The initial year, the Company will produce approximately 300 hoops with additional sales in
accessories such as tapes and fabrics. The production is expected to increase by 10% in the
second year to 330 hoops and then to 363 hoops in the third year.
It is estimated that sales will increase by approximately 10% each year based on growth
experienced by similar competitors in the market. Other competitors have indicated growth at
30% each year so we are being conservative in our estimate of 10% growth.
It is forecasted that we will sell approximately 50% of our basic hoops to the beginner market
with the remaining 50% hoops sold in the advanced and custom market. Approximately, 150
basic hoops will be produced to satisfy the demand by the beginner and large sales to schools
and fitness classes. Basic hoops will start at $25 per hoop, which is slightly higher than most
retailers in the market. However, the additional price will be attributed to basic customization
with fabric, ribbon or tapes. Hoop prices will most likely average around $35.
The price point for advanced hoops will range from $35 -$75 dollars per hoop with an expected
average price of $60. It is expected that production of the advanced hoop will be around $75 in
the first year. Although, the advanced hoops are smaller in size, the price differences will be
attributed to higher quality tapes and fabrics. The Experienced Hooper will also help with
product design for the coming year as they customize each hoop.
It is estimated that production of LED hoops will be small initially as the company grows in
reputation and size. Predicting small production of approximately 50 LED-Basic hoops and 25
LED-Advanced hoops. The price point for the LED hoops will range from $65 to $500 dollars per
hoop. The average price for LED-Basic will average $120 with the LED-Advanced estimated at
$250 for the purposes of the revenue forecasting.
First Year startup expenses include fees for incorporation, warehouse redesign, initial web
design and full-time graphic arts division. Payroll expenses will be maintained as employees will
share in profits from each year.
Target Market Growth:




Sport and fitness hoopers continue to grow at a steady pace, at nearly 4% 1,2
acrobatically form of art in which continue to add value, growing at 6% 1,2
Fun and Recreation remains at a steady 3% 1,2
the art form either in dance, sport or fitness, growing at 2% 1,2
23
PROJECTED PROFIT AND LOSS
YEAR 1
YEAR 2
YEAR 3
Sales of Standard Hoop
$5.2500
$5,775
$6,353
Sales of Advanced Hoop
$5,250
$5,775
$6,353
Sales of LED Hoop
$12,250
$13,475
$14,823
Fabric and Tapes
$1,000
$1,100
$1,210
Total Revenue
$23,750
$26,125
$28,729
Building Maintenance
300
0
0
Incorporation Fees
$121
$0
$0
LED Supplies
$2385
$2,623.50
$2,885.85
Manufacturing Supplies
$4,170
$4,587
$5045.70
Payroll
$6,000
$6,000
$6,000
Rental
$10,200
$10,200
$10,200
$150
$50
$50
Trade Shows
$1,425
$1,425
$1,425
Website Setup
$4,117
$100
$100
Total Expenses
$28,568
$24,985.50
25,706.55
Estimated Profit
-$4,818
$1,139.50
$3,03.95
Revenue
Operating Expenses
Small Tool Expense
1 http://www.anaheim.net/images/articles/467/FY%202014-15%20Proposed%20Budget.pdf
2 http://coehp.uark.edu/admin_docs/2011-2012_COEHP_Annual_Report_as_pdf.pdf
24
Loopy Hoopy Company
PRE-DEVELOPMENT
Activity
Domain
Site host
Individual e-Portfolio’s:
Action Taken
http://loopyhoopy.weebly.com/
http://www.weebly.com/
Access websites: Some may be password protected
Gawain Bracy
Brian Harris
Donna Page
http://gawain-bracy-brmm.squarespace.com/home
http://bcmharris.weebly.com/
http://pagerportfoliosample.weebly.com/
http://christinavecruysse.weebly.com/
PW: ISM4480
CONTENT STRATEGY
Title of Project:
Date Scheduled to go live:
February 15, 2015
Business Type: E-Business
The Loopy Hoopy site was created to allow Hula Hoop enthusiasts the means to obtain a customized, handmade,
one-of-a-kind Hula Hoop at their convenience allowing accessibility to thousands of choices at an affordable rate
with a satisfaction guarantee.
Design Prototype
Site is very limited in creating custom functions:
Action Taken
1) Weebly.com only allows a certain amount of 1) Enter as many pictures allowed to support Loopy
pictures that can be entered under the free version
Hoopy’s initiative proposal to offer thousands of options
2) Formatting and learning the site options can be 2) Keep entering pictures, data and links as deemed
tasking
appropriate to provide customers a straight forward site
3) Loopy Hoopy will only operate under the free 3) Make available as much information to allow Loopy
version
Hoopy customers to create their own custom hoop with
as many options as possible until limitations have been
reached
Project Note: Due to Weebly.com limitations, Loopy Hoopy is unable to add ALL available colors to
substantiate our “thousands of choices” in our original proposal since we are using the free version. Had this
been a real site, Loopy Hoopy’s site would have all colors available for customers to choose from and we
would allocate our expenses to cover the $25.00 monthly fee.
25
CONTENT DEVELOPMENT
Title of Project:
Date Scheduled to go live:
February 15, 2015
Implementation Processes
Project Managers:
Action Taken
Gawain Bracy
Brian Harris
Donna Page
Each manager was required to go through the entire
Loopy Hoopy site to ensure that all parts of the site were
functional
The following pictures are screen shot taken from Loopy Hoopy’s website. Each of the development pages are
attached with a brief description describing processes that were taken to build each page that the customer
ultimately sees. The end product from the development pages are also attached as a quick reference.
The Weebly Layout Engine lets you add content to pages, blog posts, and other areas using blocks. By using
different combinations of blocks and adding your own content, you can create pages for nearly any purpose.
26
CONTENT DEVELOPMENT CONT’D
Basic Information Settings allows you to set a Site Type, Site Subject, and Site Description, allow for indexing by
Weebly, and add your business information. Some templates display this information on your site. A site map is a
list of URLs on a site that tells search engine crawlers about the structure of its content. Loopy Hoopy site comes
with a site map, so you don't need to create one manually. It includes the URLs for all pages on the site and
image metadata for SEO-friendly indexing.
Add products to a Products Page to create a Loopy Hoopy ecommerce store. There are restrictions for the
number of products you can add to your site based on your billing plan.
27
Product variants are variations of a product with different attributes like size or color. Adding variants is the best
way to offer customers choices for a product using drop-down menus.
You can create variants for new and existing products. Each variant has its own SKU. A single product can have up
to 100 variants.
Multiple images will display as thumbnails. This design can be customized with the Style Editor. It's not possible
to associate specific images with variants. Selecting a variant from a drop-down menu won't change the featured
image.
28
Use text links to link to other pages in your site, external pages, files, email addresses and Phone Numbers.
29
https://www.youtube.com/watch?v=MinNS-2D-jo
30
31
32
33
34
Key Stakeholders:
Gawain Bracy
Brian Harris
Donna Page
Departments affected:
Request Sponsor: (VP accountable for project)
Christina Vercruysse, Director of HR & Finance
Sponsor signature:
35
How to Make a Hula Hoop(s)
Here you will find everything you need to know about how to make hoops for adults and children, dance hoops, travel
hoops, collapsible and LED hoops.
Making Hoops
Here are six simple steps and supplies you will need:
1. Buy Tubing
Flexible PVC pipe or tubing, found in plumbing departments of large hardware stores. Most large stores offer coils of
100 feet. You can make approx 8-10 hoops from one coil. The size and weight of the tubing is covered below. All
countries do not have the same size and numbering system for flexible piping. This information covers supplies
available withing the U.S. In addition to flexible piping, you will also need to buy, connectors and tape.
2. Measure and Cut
Measure and cut the tubing with a pipe cutter (shown in the photo above or use another sharp instrument the store
recommends)
3. Heat
Heat one end of the pipe at a time with boiling water as seen in the photo on the left, or use a portable hair dryer to
heat each end. If you use water, dip the end of the pipe into the boiling water for 30-60 seconds. If you use a portable
hair dryer, hold the dryer on full heat close to the end of the connector for 30- 60 seconds. The air should blow inside
the pipe. This will soften the end of the pipe enough to slip the connector inside the pipe. Beware not to melt the end
of the pipe by holding the dryer too close to the end of the pipe.
4. Add Connector
Insert a plastic connector into one end of the pipe at a time, (the connector must be the same size as the
pipe 3/4 or 1/2 in) then heat and connect the other end until the ends of the pipe meet together.
36
5. Cover Connector
Cover the connection with black electrical tape by cutting one small 3 inch piece of tape to wrap around the
connection point. This is just to cover the connecting point with black tape, the same color as the black pipe.
6. Tape
Tape the hoop with gaffers tape of multiple colors. Many people use two types of tape, one that is cloth, for the hoop
to have better grip, and one glitter or shiny tape sold at online stores such as identi tape, see link below for detailed
video instructions. Always use the cloth tape last.
Congratulations! You Now Have A New Hoop. See below for further pipe/tubing and tape details:
Bling Versus Cloth Tape
The shiny tape is less forgiving and will not stretch to cover minor spacing errors made with the shiny tape. Cloth
tape will stretch therefore should always be place on the hoop last, to stretch around any spacing inconsistencies
from the shiny tape.
Add Friction To The Hoop
Some people prefer sanding the pipe with sandpaper to make the surface rough rather than use tape. Shiny hoops
slide on the body, cloth tape clings to the body and clothes better than shiny tape. Sanded or a mix of shiny and cloth
taped hoops stick to your clothing and skin better than taping with only shiny tape.
Tubing Size To Purchase
For more detailed information, visit this How-to-site. Different countries may vary the type of piping. Your local
hardware warehouse store should be able to direct you to a comparable product. To make large adult hoops in the
U.S. start with 160 psi (pounds per square inch), 3/4 inch. To find the 160 psi, visit this website and enter this SKU
424419; for the lighter 100 psi pipe, enter SKU 424464 in the search feature.
Plumbing Pipe Coils: Order all hoop supplies and pipe by the foot



3/4 inch, 160 psi X 100 foot coil, for large adult hoops
3/4 inch, 100 psi X 100 foot coil for lighter hoops
1/2 inch, 125 psi X 100 foot coil for even lighter hoops
Connectors






3/4 inch, plastic connector for both 160 and 100 psi
1/2 inch, plastic connector for the 1/2 inch piping
Pipe Cutter (recommended)
Saw or other sharp instrument (not recommended)
Portable Hair Dryer or
Boiling Water
37
Tape





How to tape a hoop
Identi Tape Inc.
Cloth Hoop Tape
Anti-slip Tape
LED Hoops (How to make glow in the dark LED hoops)
How To Make Collapsible Figure 8 Hula Hoops:
Three additional steps to making figure 8 folding hoops.
1.
2.
3.
4.
Using a slightly larger connector called a "Lasco 3/4" plastic connector (Photo A left connector). This
larger connector has plastic noduels that need to be sanded down in the middle before inserting. For best
results use an electric sander or drill with a sander insert to sand the center smooth.
Cutting the circle in half (Photo B).
Adding a 3/4 inch O ring to the connector (Photo C). This will fill the space between the connection when the
hoop is folded, first into a figure 8, then in half, as demonstrated in the collapsible hoop photos above on the
right.
Note: Do not tape black tape over the connections. The connections need to turn when you fold the hoop.
Credits are given to “How to make Hula Hoops” at www.hulahooping.com/how-to-make-hoops.html
38

File - Brian Harris

Transcription

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