Over the Road Trucking increases fuel economy 6.54%

DEALER EDITION
DECEMBER 2011
%
4
5
.
6
Fuel
Increase in y
Econom
QUESTION
QUESTION
Whatever your customer answers,
AMSOIL has a motor oil for their needs,
whether OE, XL or Signature Series.
Learn more about the three tiers of
AMSOIL motor oil quality in the new
Factory Direct catalog (G100).
!-3/),CARRIESWIPERSSPARKPLUGSANDOTHERACCESSORIESSOYOUCANBETHEPRIMARYRESOURCEFOR
your customers’ automotive service needs.
QUESTION
QUESTION
The demands on automatic transmisSIONmUIDARESIGNIlCANTESPECIALLYWITH
vehicles used for towing. Yet it’s often
NEGLECTEDWHENPERFORMINGROUTINE
maintenance.
$ONTMISSOUTONTHEOPPORTUNITYTO
introduce customers to the AMSOIL
FUELADDITIVELINE0IRANKSAMONGTHE
MOSTPOTENTGASOLINEADDITIVESAVAILable today. AMSOIL has additives for
small engines and diesels as well.
If you knew you could drive for a
year without changing your oil,
why wouldn’t you?
When was the last time you
CHANGEDYOURTRANSMISSIONmUID
Did you know that transmission
mUIDNEEDSTOBECHANGEDAT
some point?
(OWWORNAREYOURWIPERBLADES7OULD
YOULIKETOORDERASETOF4RICOBLADESTO
ENSUREMAXIMUMVISIBILITYTHISWINTER
Did you know that dirty fuel
injectors can have a negative
impact on fuel economy? When
was the last time you cleaned
your injectors?
TA B L E
O F
C O N T E N T S
DEALER EDITION
DECEMBER 2011
M A G A Z I N E
STAFF
Editor
Kevin McBride
Vice President, Marketing & Communications
Associate Editor
Joel Youngman
Publication Manager
Terry Johnsen
Staff Writers
Kathy Anderson
*OHN"AKER
Terry Johnsen
Joel Youngman
Graphic Design Manager
*EFF3PRY
Senior Graphic Designer
,UKE"OYNTON
3TUDY2EVEALS!-3/),3YNTHETIC,UBRICANTS
Increase Fuel Economy 6.54 Percent in
Diesel Trucking Applications | PAGE 10
FEATURES
DEPARTMENTS
8
AMSOIL Year in Review
4
&ROMTHE0RESIDENTS$ESK
10 Study Reveals AMSOIL
6
Letters to the Editor
7
4ECH4ALK
Synthetic Lubricants Increase
Fuel Economy 6.54 Percent in
$IESEL4RUCKING!PPLICATIONS
13 Stationary Natural Gas
Engine Oil Provides
)MPROVED0ERFORMANCE
Content Contribution
Jeremy Meyer
-ARK.YHOLM
Editorial Contribution
Len Groom
Rob Stenberg
Advertising
Ed Newman
Back Issues
"ACKISSUESOFAMSOIL Magazine are
available for $1 each. Order G17D and
SPECIFYTHEMONTHANDYEAR
On the Web
www.amsoil.com
14 Racing & Promotional News
President and CEO
A.J. Amatuzio
16 Monthly Leaders
20 #ENTERLINESAND5PDATES
Executive Vice President and COO
Alan Amatuzio
22 Insight on Sales
Executive Vice President and CFO
Dean Alexander
© 2011, AMSOIL INC.
All rights reserved.
ADVERTISEMENTS
2
!SK1UESTIONS!ND-AKE
More Money
5
What Are “Normal” and
“Severe” Driving Conditions?
Printed by Service Printers
Duluth, MN USA.
Letters to the Editor
AMSOIL INC.
#OMMUNICATIONS$EPARTMENT
The AMSOIL Building
925 Tower Ave.
3UPERIOR7)
[email protected]
23 0URPOSELY&ORMULATED&OR9OUR
!PPLICATIONAND9OUR,IFESTYLE
24 !-3/),0RODUCTS-AKE
Outstanding Holiday Gifts
THE COVER
DEALER EDITION
DECEMBER 2011
6.54%
Fuel
Increase in y
Econom
!PERCENT
increase in fuel
economy can save
DIESELmEETOWNERS
thousands of dollars.
DECEMBER 2011 |
M A G A Z I N E
3
4HISPASTYEAR!-3/),).#INVESTED
heavily to heighten our brand awareness
ANDEXPANDSALESOPPORTUNITIESFOR
$EALERSINALLMARKETSANDTHEREISNO
doubt in my mind that these investments
HAVEPOSITIONEDALL$EALERSFOREVEN
greater success in 2012.
)TALLSTARTSWITHPRODUCTSANDWEWERE
on target with several introductions
THISPASTYEAR4HEREFORMULATIONOF
our Signature Series line to meet the
MOSTCURRENTINDUSTRYSPECIlCATIONS
arms Dealers with the most advanced
MOTOROILONTHEMARKET)TSMILE
drain interval recommendation sets the
standard among all other oils, and as
OTHERCOMPANIESPROMOTETHEBENElTSOF
their new “extended-drain” oils, AMSOIL
customers can be assured their oil of
CHOICEREPRESENTSTHEABSOLUTEBESTIN
extended-drain technology. No other
MOTOROILPROVIDESTHEVALUETHATOUR
3IGNATURE3ERIESOILPROVIDES
7EALSOEXPANDEDOURMAINTHREETIERS
of motor oil to include lighter viscosity
GRADES!SAUTOMANUFACTURERSPUSH
FORIMPROVEDFUELEFlCIENCY!-3/),
$EALERSAREEQUIPPEDWITHAFULLRANGE
OFOPTIONS)TALLLEADSTOSATISlED
customers and increased sales.
Our new OE 15W-40 Synthetic Diesel
/ILOPENSNEWMARKETSASWELL,IKE
our OE gasoline oils, OE Diesel has
GREATAPPEALTOTHOSEWHOARENOTYET
interested in extending their oil drain
INTERVALSORARENTWILLINGTOPAYTHE
EXTRAUPFRONTCASHFORAMOREEXPENSIVE
diesel oil.
%VENMOREOPPORTUNITIESWERECREATED
WITHTHEINTRODUCTIONOFAFEWSPECIALIZED
oils. Our new Z-ROD Synthetic Motor
/ILWITHITSHIGHZINCHIGHPHOSPHORUS
FORMULATIONHASHADSIGNIlCANTIMPACT
ONTHECLASSICCARMARKET-ANY
classic car owners have come to trust
the advanced technology that only
AMSOIL delivers. Along similar lines,
OURNEW"REAK)N/ILAND!SSEMBLY
,UBEAREQUICKLYGAININGGROUNDINA
HIGHLYSPECIALIZEDMARKET4HESEOILS
4
| DECEMBER 2011
M A G A Z I N E
have engines builders at all levels now
shifting their loyalties to AMSOIL.
Our increased investment in advertising
WILLHAVEALONGTERMIMPACTONSALES
"EYONDTHETELEVISIONEXPOSURE
we receive through our extensive
involvement with racing, our online and
magazine advertising will reach millions
of more eyes. AMSOIL banner ads
FOCUSINGONOURPASSENGERCARMOTOR
OILSARENOWAPPEARINGONSEVERAL
POPULARSITESANDNETWORKSINCLUDING
Yahoo, Adtegrity and NASCAR. It is
ESTIMATEDTHISEFFORTWILLSERVEUP
MILLIONIMPRESSIONS!NDOURMAGAZINE
advertising, which has traditionally
FOCUSEDONPOWERSPORTSANDOTHER
NICHEMARKETSHASBEENEXPANDEDTO
THEPASSENGERCARMARKET!-3/),ADS
APPEARINGINBOTHPopular Mechanics
and Car and Driver magazines are
REACHINGAPPROXIMATELYMILLION
readers each month.
3EVERALlELDTESTSWEHAVEDONEWILL
also weigh heavily on our success next
YEAR/NPAGETENOFTHISISSUEOFYOUR
MagazineYOUWILLlNDASUMMARYOF
fuel economy testing we did with Ford
-OTOR#OMPANY%SSENTIALLYIDENTICAL
Kenworth short-to-medium-haul
DIESELTRUCKSWERECOMPAREDUSING
high-quality conventional lubes and
!-3/),DIESELOILTRANSMISSIONmUID
and gear lube. All test variables were
meticulously controlled, and the
RESULTSWERENOTSHOCKING4HE
!-3/),LUBESPROVIDED
PERCENTBETTERFUEL
economy than the
conventional lubes.
Read it for yourself.
It is concrete data
Dealers can use to
increase sales in the
cost-conscious diesel
mEETMARKET-ORElELD
study test results will
follow.
Beyond the investments
THECOMPANYHAS
made to ensure our
CONTINUEDGROWTHSIGNIlCANTTRENDS
in the industry are leaning in our favor.
Vehicle manufacturers are requiring
synthetic oil in more models each year,
and this will continue as the demands
on lubricants become greater with
THEONGOINGPUSHFORFUELEFlCIENCY
and the advancements in engine and
COMPONENTDESIGN#URRENTLYSOURCES
REVEALTHESYNTHETICOILMARKETIN.ORTH
!MERICASTANDSATROUGHLYPERCENT
UPFROMPERCENTIN4HISALONG
WITHTHEPUSHFOREXTENDEDDRAIN
intervals, will move demand for AMSOIL
lubricants.
!SWELOOKAHEADTOAPROSPEROUSNEW
YEAR)WISHYOUALLAHEALTHYANDHAPPY
holiday season.
A.J. “Al” Amatuzio
President and CEO, AMSOIL INC.
Dean Alexander
Executive V.P. /
#HIEF&INANCIAL/FÚCER
Alan Amatuzio
Executive V.P. /
#HIEF/PERATING/FÚCER
A.J. “Al” Amatuzio
0RESIDENT
#HIEF%XECUTIVE/FÚCER
I N F O R M AT I O N YO U C A N U S E
What Are “Normal” and
“Severe” Driving Conditions?
6EHICLEMANUFACTURERSEACHDElNE“normal” and
“severe” DRIVINGCONDITIONSFORTHEIREQUIPMENT
!-3/),RECOMMENDSOWNERSCHECKTHESEDElNItions in their owner’s manuals to determine the
SERVICECONDITIONSINWHICHTHEYTYPICALLYDRIVE
!-3/),DElNESnormal serviceASPERSONAL
vehicles frequently traveling greater than 10 miles
ATATIMEANDNOTOPERATINGUNDERSEVERESERVICE
!-3/),DElNESsevere service for gasoline
ENGINESASTURBOSUPERCHARGEDENGINESCOMMERCIALORmEETVEHICLESEXCESSIVEENGINEIDLING
use of AMSOIL engine oil in vehicles with more
THANMILESWITHOUTPRIORREGULARUSEOF
!-3/),ENGINEOILDAILYSHORTTRIPDRIVINGLESS
THANMILESKMFREQUENTTOWINGPLOWING
hauling or dusty-condition driving.
!-3/),DElNESsevere service for diesel
engines as extensive engine idling, daily shortTRIPDRIVINGLESSTHANMILESKMORFREQUENT
dusty-condition driving.
To see how your customers’ driving conditions correlate with AMSOIL recommended drain intervals,
be sure to reference the AMSOIL Product Recommendation and Drain Interval Chart (G1490).
Information is power.
Get informed, stay informed.
AMSOIL Product Recommendation
and Drain Interval Chart (G1490)
NEW AMSOIL CUSTOMER
MOVES UP
My friend of 27 years is very set in his
WAYSANDHASALWAYSUSEDACOMPETITORS
PRODUCT(EHASA4UNDRA#REWMAX
and he swore by the other oil. I bought
HISlRSTOILCHANGEWITHTHEPROMISEIFHE
DIDNTSEEANYPOSITIVECHANGEFROMHIS
favorite brand to AMSOIL, I would never
TALKTOHIMABOUTITAGAIN
He started with OE 5W-20 and a Wix
lLTERANDWEJUSTCHANGEDHISOILLAST
night after 5,500 miles. His gas mileage,
ACCORDINGTOOURMATHANDHISTRIP
COMPUTERHASINCREASEDBY×MPG4HE
MAGNETICDRAINPLUGWASCLEANERTHAN
HEHASEVERSEENIT)NFACTITONLYTOOKA
QUICKWIPETOREMOVETHEDEPOSITSFROM
THEPLUG"EFOREHESTATEDHEWOULDHAVE
TOSCRAPESLUDGEOUTOFTHETHREADS$UE
TOTHEINCREASEDPERFORMANCEHEMOST
recently bought XL 5W-20 and is using
ANOTHER7IXlLTERBUTHASALREADYSTATED
THATNEXTWEEKHEISGOINGTOUPGRADETO
3IGNATURE3ERIESANDPOSSIBLYTRYTOGO
WITHA"Y0ASS&ILTERKIT
)JUSTWANTEDTOSAYTHANKSFORTHE
OUTSTANDINGPRODUCTANDPRODUCT
SUPPORT)F)CANGETHIMFULLYONBOARD
THEWORDOFMOUTHSALESALONEWILLMAKE
everything worthwhile.
Neal A. Austin
AMSOIL: Thank you for sharing your
story and congratulations for effectively
SHOWINGYOURFRIENDTHEBENElTSOFUSING
AMSOIL products (and winning a new
customer).
FACING FEARS
4HANKYOUSOMUCHFOR2OB3TENBERGS
lNECOLUMNABOUTFACINGFEARS/CTOBER
2011 issue). From the beginning to the
end it was a very good article, and
VERYINFORMATIVE)TISDElNITELYONE
that almost everyone can identify with.
Personally, I too feel fear when trying to
TALKTOSOMEONEWITHTHEIDEAOFSELLING
SOMETHING/NTHEOTHERHAND)lNDIT
EASYTOTALKTOPEOPLEABOUT!-3/),
without the idea of trying to sell them
something because I believe in what I’ve
USEDSINCEANDMYEXPERIENCEAND
CONlDENCESELLSITSELF)FYOUlRMLYBELIEVE
INYOURPRODUCTITSEASYTOTALKABOUT
6
| DECEMBER 2011
M A G A Z I N E
-OSTOFUSDONTTALKAPOLOGETICALLYABOUT
OURBRANDOFCOFFEETHETRUCKWEDRIVE
the boots we wear, our favorite actor, our
FAVORITE46SHOWOURSPORTSTEAMSAND
so on. These are everyday things that
WELIKEANDBELIEVEIN3HOULDOUROILBE
different?
I’ve never considered myself a good
cold call salesman, but after reading
about Sylvester Stallone and the effort
HEMADEFORWHATHEBELIEVEDIN)THINK
MAYBE)COULDMAKEABETTEREFFORT
TOTALKTOPEOPLEABOUTASUBJECT)M
already comfortable with and believe
IN3OMETIMESITJUSTTAKESABUMPTO
get things moving, and that is what
Stenberg’s column did.
Mark Miller
FUEL ECONOMY
)HAVEBEENUSING!-3/),PRODUCTS
for years in all my vehicles, and I am
PROUDTOSAYTHEREISANOTICEABLE
DIFFERENCE)OWNA(ONDA#IVIC
nearing 150,000 miles that has AMSOIL
PRODUCTSINTHEENGINEANDTRANSMISSION
and Coolant Boost in the radiator. I
RECENTLYCOMPLETEDAROADTRIPFROM
#ALIFORNIATO7YOMINGANDBACKAND
KEPTSTRICTRECORDOFMYMILEAGEAND
FUELCONSUMPTION)NTHECARWERETWO
ADULTSANDATRUNKFULLOFGOODIESAND
WECLIMBEDOVERSOMESTEEPGRADES
including the Sierra Nevada in California,
Parleys Summit in Utah and Big Horn
-OUNTAINSAND3OUTH0ASSIN7YOMING
during the July heat with the A/C on. I
NEVERSAWTHETEMPERATUREGAUGEBUDGE
ATALLAND)AMPLEASEDTOREPORTTHAT
MYBESTFUELMILEAGEONTHETRIPWAS
MPG"YTHEENDOFTHEMILE
JOURNEY)CONSUMEDONLYGALLONSOF
FUELANAVERAGEOFMPG
)HAVEUSED!-3/),PRODUCTSFORMANY
YEARSNOWANDWOULDLIKETOTHANKTHE
COMPANYFORPRODUCINGASUPERIOR
PRODUCTTHAT)AMPROUDTOBACK
!-3/),QUALITYINBOTHITSPRODUCTS
ANDCOMPANYISHARDTOlNDINTODAYS
MARKET
Sincerely,
Greg Klever
EA® OIL FILTER BOXES
)AMWRITINGTOTHANK!-3/),FORTHE
GREATADDITIONSTOTHE%AlLTERLINE4HE
ADDITIONOFTHECARTRIDGESTYLElLTERSIS
great, and I am already seeing them
requested from my customers. I have one
COMPLAINTTHOUGHWEALLKNOW!-3/),
OFFERSTHEBESTOILlLTERONTHEMARKETBUT
THECURRENTBOXISWEAKANDOFTENCOMES
APARTORISCRUSHEDDURINGSHIPPING)TIS
EMBARRASSINGTOPICKUPAlLTERTOGIVE
THECUSTOMERANDTHElLTERFALLSOUTTHE
bottom of the box. I would rather see the
PRICERAISEDTOCENTSAlLTERFORA
well-constructed box.
4HANKS
Scott Swendson
AMSOIL: Ea Oil Filters are packaged
in an industry standard box, and a
change would be quite expensive. Your
suggestion, however, will be kept in mind
as AMSOIL explores packaging options
in the future.
EA® OIL FILTER GRIP
!SANEWINDEPENDENT$EALERANDNOT
so-new consumer, I have found the Ea
/IL&ILTERSAREDIFlCULTTOUSEATTIMES
/NMY#HEVY4AHOETHElLTERIS
DIFlCULTTOUSEWITHANOILWRENCHAND
EVENMOREDIFlCULTBYHANDASTHElNISH
is so smooth. Is there a way to add a
GRIPRINGONTHElLTERASISDONEINOTHER
COMMERCIALAPPLICATIONS
James Van Steelandt
AMSOIL: The redesigned Ea Oil Filter
LINEINTRODUCEDIN/CTOBERFEATURESmUTED
cans for improved grip.
E-mail letters to:
[email protected]
Or, mail them to:
AMSOIL INC.
Communications Department
Attn: Letters
925 Tower Avenue
Superior, WI 54480
Letters are subject to editing for length
and clarity; please include your name,
address and phone number.
T E C H
TA L K
4WOSTROKESPECIlCATIONS
differ greatly from their fourstroke counterparts.
7HILELUBRICITYISKEYCLEANLINESSANDDEPOSITCONTROL
AREALSOPRIORITIESINTWOSTROKEOILS
Len Groom | TECHNICAL PRODUCT MANAGER – POWERSPORTS
-OSTPEOPLEKNOWTWOANDFOURSTROKE
engines have different lubrication requireMENTSBUTMANYDONTKNOWWHY4HE
differences in lubrication requirements are
a direct result of the differences in the twoANDFOURSTROKECOMBUSTIONPROCESSES
&OURSTROKEENGINESCOMMONINAUTOMOTIVEAPPLICATIONSARECONTINUOUSLY
LUBRICATEDBYASINGLESOURCEOFlLTERED
OIL4WOSTROKEENGINESHOWEVERARE
lubricated by oil that is consumed during
THECOMBUSTIONPROCESS)NADDITION
combustion occurs on every revolution
OFTHECRANKSHAFTINATWOSTROKEAPPLICATIONCOMPAREDTOEVERYOTHERREVOLUTION
INAFOURSTROKEENGINEWHICHGENERATES
MOREHEATANDPLACESGREATERDEMAND
on the lubricant. The oil burned in the
TWOSTROKECOMBUSTIONPROCESSCAN
LEAVEDEPOSITSONTHEPISTONCROWNSKIRTS
ANDRINGGROOVES4WOSTROKEOILMUSTBE
FORMULATEDTOBURNASCLEANLYASPOSSIBLE
ANDCONTROLDEPOSITFORMATIONEXCESSIVE
DEPOSITSCANRESULTINENGINEFAILURE4HE
HIGHHEATANDTENDENCYFORDEPOSITFORMATIONINTWOSTROKEENGINESNECESSITATEAN
oil with excellent lubricity, detergency and
ABILITYTOPREVENTPREIGNITION
Lubricity describes an oil’s friction-reducTIONPROPERTIES,UBRICITYISCRITICALFORMANAGINGTHEEXCESSHEATANDHIGHOPERATING
RPMCOMMONINTWOSTROKEENGINES(IGH
HEATISGENERATEDNOTONLYFROMTHERAPID
COMBUSTIONPROCESSBUTALSOFROMPISTON
TOCYLINDERFRICTION4WOSTROKEAPPLICAtions require a lubricant that withstands
the heat. If the oil burns off too easily
FROMCOMBUSTIONORDOESNOTPROVIDETHE
NEEDEDLUBRICITYFORPISTONLUBRICATION
PISTONSCUFlNGWILLOCCURCAUSINGLOST
PERFORMANCEANDEVENENGINEFAILURE
Detergency describes a lubricant’s ability
TOCONTROLENGINEDEPOSITS)NTWOSTROKE
ENGINESDEPOSITCONTROLISESPECIALLY
IMPORTANTONTHEPISTONSKIRTANDRING
AREASINORDERTOPREVENTRINGJACKINGAND
RINGSTICKING2INGJACKINGOCCURSWHEN
DEPOSITSACCUMULATEBEHINDTHEPISTON
rings and force them against the cylinder
WALLRUPTURINGTHELUBRICANTlLM2ING
STICKINGISCAUSEDBYDEPOSITFORMATION
ONTHETOPANDBOTTOMOFTHERINGWITHIN
THERINGGROOVETHATPREVENTSTHERINGFROM
FORMINGAPROPERSEALINTHECYLINDER)FA
PROPERSEALISNOTFORMEDGASESANDHEAT
FROMTHECOMBUSTIONPROCESSCANESCAPE
PASTTHEPISTONANDBURNTHEPROTECTIVE
lubricant off the cylinder wall. This is
KNOWNASBLOWBYWHICHAGAINRESULTS
INPISTONSCUFlNGLOSTPERFORMANCEAND
EVENENGINEFAILURE!QUALITYTWOSTROKE
oil must contain enough detergency to
PREVENTENGINEFAILUREFROMRINGJACKING
ANDRINGSTICKING
0REVENTIONOFPREIGNITIONINTHECOMBUSTIONCHAMBERISIMPORTANTFOREFlCIENT
TWOSTROKEOPERATION)FTHEBYPRODUCTSOF
burned fuel and oil accumulate inside the
COMBUSTIONCHAMBERDEPOSITSCANBUILD
ONTOPOFTHEPISTONTHECROWN0ISTON
CROWNDEPOSITSCANABSORBHEATFROMTHE
BURNINGFUELANDOILCREATINGHOTSPOTS
that can ignite the fuel/oil mixture before
THESPARKPLUGlRESWHICHISKNOWNAS
PREIGNITION0REIGNITIONCANCAUSETHE
TEMPERATURESANDPRESSURESINTHECOMbustion chamber to rise beyond the failure
LIMITSOFTHEPISTONANDHEADGASKET
RESULTINGINCATASTROPHICENGINEDAMAGE
5LTIMATELYPREVENTIONOFPREIGNITIONREquires a lubricant carefully formulated with
THEPROPERDETERGENTADDITIVESINTHERIGHT
AMOUNTSFOREFFECTIVEDEPOSITCONTROL
4HETHREEAREASIDENTIlEDnLUBRICITY
DETERGENCYANDPREVENTIONOFPREIGNITION
nARECRITICALTOENGINEOPERATION4HERE
AREOTHERAREASOFIMPORTANCETOOINCLUDINGEXHAUSTPORTDEPOSITCONTROLTOKEEP
EXHAUSTVALVESFUNCTIONINGmUIDITYFOROIL
INJECTIONSYSTEMSMISCIBILITYFORMIXINGOIL
WITHGASOLINEATCOLDTEMPERATURESAND
RUSTPROTECTIONFORSTORAGE3PECIlCATIONS
AREINPLACETOHELPCONSUMERSCHOOSE
THERIGHTOILFORTHEIRAPPLICATIONS4WO
STROKESPECIlCATIONSAREDEVELOPEDAND
MANAGEDBYMULTIPLEGOVERNINGBODIES
INCLUDINGTHE*APANESE!UTOMOBILE3TANdards Organization (JASO), the International Standards Organization (ISO) and
the National Marine Manufacturers Association (NMMA). The American Petroleum
)NSTITUTE!0)ALSOHASASPECIlCATION
FORTWOSTROKEENGINEOILS-OSTOFTHESE
ORGANIZATIONSHAVEADOPTEDSTANDARDS
focused on lubricity, detergency and
PREVENTIONOFPREIGNITION
/FTHECURRENTTWOSTROKESPECIlCATIONS
.--!4#7ISPROBABLYTHEMOST
WELLKNOWN)TWASDEVELOPEDBYMARINE
engine manufacturers for water-cooled
OUTBOARDENGINESHOWEVERITHASBEEN
DEEMEDAPPROPRIATEFOROTHERTWOSTROKE
engines by many manufacturers of landBASEDTWOSTROKEENGINES!0)4#ISA
LONGSTANDINGSPECIlCATIONTHATAPPLIES
to air-cooled engines, which may include
those with a radiator. JASO and ISO twoSTROKESPECIlCATIONSAPPLYTOAIRCOOLED
engines commonly found on handheld
POWEREQUIPMENT
!-3/),PRODUCTSARETESTEDTOENSURE
THEYNOTONLYMEETBUTSURPASSTHE
DEMANDSOFTHEENGINEANDOPERATING
environment for which they are develOPED7ERECOGNIZETHEIMPORTANCEOF
PERFORMANCEANDRELIABILITYWHICHISWHY
WEENGINEEROURTWOSTROKEOILSWITHHIGH
quality chemistries to exceed industry
STANDARDSANDADDRESSSPECIlCDEMANDS
OFVARIOUSTWOSTROKEAPPLICATIONS)NGENeral, AMSOIL DOMINATOR® is ideal for
TWOSTROKERACINGAPPLICATIONS!-3/),
INTERCEPTOR®ISIDEALFORTWOSTROKE
RECREATIONALEQUIPMENTHP)NJECTOR® and
Saber®/UTBOARDAREIDEALFORTWOSTROKE
MARINEEQUIPMENTAND3ABER0ROFESSIONALISIDEALFORHANDHELDPOWEREQUIPMENT
&ORSPECIlCPRODUCTRECOMMENDATIONS
ANDSPECIlCATIONSCONSULTTHE!-3/),
#YCLE#HART'
DECEMBER 2011 |
M A G A Z I N E
7
011
AMSOIL
YEAR IN
REVIEW
3EVERALNEWPRODUCTSEXCITINGRACING
ANDPROMOTIONALDEVELOPMENTSAND
new online Dealer tools highlight an
eventful year.
JANUARY
The Ea® Oil FilterLINEISEXPANDEDTOINCLUDEAGROUP
OFlLTERSCARRYINGAMILEONEYEARSERVICEINTERVAL
%!+4HENEWlLTERSEXPANDTHENUMBEROFAPPLICAtions for which AMSOIL recommends an Ea Oil Filter.
!-3/),SPONSOREDICEOVALRACER0*7ANDERSCHEID
BECOMESTHElRSTFOURTIME!-3/),%AGLE2IVER7ORLD#HAMPION
FEBRUARY
!-3/),ANNOUNCESANEWPARTNERSHIP
WITH%RIK"UELL2ACING%"24HEDEAL
INCLUDESSPONSORSHIPOFTHE%"2RACE
team, led by driver Geoff May, in AMA
3UPERBIKECOMPETITION!-3/),ALSO
BECOMES%"2SFACTORYlLLMOTOROIL
HELPINGTHEPARTNERSHIPGENERATEHUGE
PUBLICITYANDEXCITEMENTINTHEMOTORCYCLEANDRACINGWORLDSINONLYITSlRSTYEAR
MARCH
AMSOIL Racing receives a new home on the World Wide Web at www.
AMSOILRACINGCOMPROVIDINGADEDICATEDSOURCEFOREVERYTHINGRELATEDTO
!-3/),RACINGANDPROMOTIONALEVENTS
MAY
AMSOIL reformulates and
EXPANDSTHESignature
Series Synthetic Motor
Oil line (ASM, AZO, ASL,
ATM) to meet the latest API
SN Resource Conserving
and ILSAC GF-5 industry
SPECIlCATIONS4HEMOVE
COMPLETESTHEDElNITION
of three distinct families of
PASSENGERCARMOTOROIL
Z-ROD® Synthetic Motor Oil (ZRT,
ZRF) is introduced, featuring a highZINCHIGHPHOSPHORUSFORMULATION
ENGINEEREDSPECIlCALLYFORCLASSIC
CARSANDPERFORMANCEVEHICLES
!RECORDATTENDANCEOF$EALERS
travelled to Duluth, Minn. to attend
AMSOIL University.
JUNE
SEPTEMBER
Building on the success of OE Synthetic
Motor Oil, OE 15W-40 Synthetic Diesel
Oil (OED) brings a standard-drain
AMSOIL synthetic diesel oil to the marKET)TPROVIDESEXCELLENTPROTECTIONAND
PERFORMANCEINBOTHONANDOFFROAD
diesel engines for the OEM-recommended drain interval and is suitable for
both modern API CJ-4 and older diesel
APPLICATIONS
4OEXPANDITSREACHINTOTHEHEAVY
DUTYANDCOMMERCIALMARKETS
AMSOIL introduces SAE 50 Long-Life
Synthetic Transmission Oil (FTF). It
HELPSREDUCEGEARANDBEARINGWEAR
IMPROVESHIFTINGINCREASE
fuel economy and extend
transmission life throughout
DRAININTERVALSOFUPTO
MILESlVEYEARS
!-3/),EXPANDSITSPRESENCEINTHEENGINE
BUILDINGMARKETWITHBreak-In Oil (BRK), an
3!%OILFORMULATEDWITHOUTFRICTIONMODIlERSTOALLOWFORQUICKANDEFlCIENTPISTONRING
SEATINGINNEWANDREBUILTHIGHPERFORMANCE
and racing engines.
5PGRADESTOTHEAMSOIL CenterIN3UPERIOR7ISINCLUDEPARKINGLOTIMPROVEMENT
ANDTWOPACKAGINGLINESCAPABLEOFADDING
NEWPACKAGESIZESTOTHE!-3/),PRODUCT
line. Distribution centers in Columbus, Lancaster and Las Vegas
RECEIVEMAJOREXPANSIONSTHROUGHOUTTHESUMMERRESULTINGIN
INCREASEDSQUAREFOOTAGEANDSHOWROOMUPGRADESADDITIONAL
DISTRIBUTIONCENTERUPGRADESARECURRENTLYUNDERWAYIN%DMONTON
Chicago, Toronto, Richmond and Dallas).
JULY
4HENEW$EALER:ONELAUNCHESCATEGORIZINGINFORMATIONPERTINENT
TO!-3/),$EALERSATHTTPMYACCOUNTAMSOILCOM.EWMOBILE
APPSDESIGNEDTOALLOW$EALERSTOCONDUCTBUSINESSMOREEFlCIENTLYINCLUDETHE!UTO,IGHT4RUCK!PPLICATION'UIDE0RODUCT
0RICE,OOK5PTOOL-ESSAGE#ENTERAND$EALER$ASHBOARD
PREMIUM$EALER:ONEONLY
Y
Synthetic Chaincase & Gear Oil (TCC) receives a
NEWLARGEROZBOTTLEANDCONVENIENTPOURSPOUT)TS
EXTREMEPRESSUREFORMULAPROVIDESSUPERIORPROTECTION
ANDPERFORMANCEFORENCLOSEDCHAINSANDGEARCASES
FOUNDINSNOWMOBILES!46SANDGENERALEQUIPMENT
AMSOIL Super Team Pro 2wd driver Chad Hord wins
HISlRST!-3/),#UP
OCTOBER
The entire Ea Oil Filter (EAO,
EA15K) line is redesigned
using full synthetic media
THATPROVIDESUPTOTWICETHE
CONTAMINANTHOLDINGCAPACITY
ASBEFORE4HEYPROVIDEAlLTERINGEFlCIENCYOFPERCENT
ATMICRONSRANKINGTHEM
AMONGTHEMOSTEFlCIENTlLTERS
AVAILABLEFORAUTOLIGHTTRUCKS
3EVENNEWlLTERSAREALSOADDEDINCLUDINGFOUR
CARTRIDGESTYLElLTERS#ANISTERlLTERSRECEIVE
mUTEDCANSFORIMPROVEDGRIP
Diesel Concentrate (ADF) becomes available in half-gallon
bottles, increasing convenience
WHENUSEDINLARGEFUELTANKS
AUGUST
OE 0W-20 Synthetic
Motor Oil (OEZ), XL
0W-20 Synthetic Motor
Oil (XLZ) and Signature
Series 5W-20 Synthetic
Motor Oil (ALM) are introduced to meet demand
for lighter-viscosity oils.
Assembly Lube (EAL) introduces an
AMSOIL-quality engine assembly lube to the
MARKET)TISFORMULATEDTOCLINGTOENGINEPARTS
ANDPROVIDEEXCEPTIONALWEARPROTECTIONWHILE
inhibiting rust and corrosion in newly built or
REBUILTFOURSTROKEENGINES
Team AMSOIL amateur motocross racer
*USTIN"OGLEWINSTHE!CLASSCHAMPIONSHIPATTHE!-!!MATEUR.ATIONAL-OTOCROSS
#HAMPIONSHIPSPRESENTEDBY!-3/),AND
LATERMAKESHISPROFESSIONALMOTOCROSSDEBUT
with Team Geico/AMSOIL/Honda.
The AMSOIL Factory Direct
Catalog''RECEIVESACOMPLETEFACELIFT
DECEMBER
4HEBOLDNEWMAGAZINEADVERTISINGCAMPAIGNWHICHBEGANEARLIERINTHEFALLCONTINUESWITHAFULLPAGEADINPopular
Mechanics. Also
APPEARINGINCar
& Driver, ads
showcasing the
25,000-mile/12month drain interval
PROVIDEDBY3IGNAture Series Synthetic
Motor Oil have now
reached tens of millions of readers.
DECEMBER 2011 |
M A G A Z I N E
9
STUDY REVEALS AMSOIL SYNTHETIC
LUBRICANTS INCREASE FUEL
ECONOMY 6.54 PERCENT IN
DIESEL TRUCKING APPLICATIONS
4ODEMONSTRATETHEFUELECONOMYBENElTSOFITSSYNTHETICLUBRICANTS!-3/),
).#SIMULTANEOUSLYCOMPAREDFUELCONSUMPTIONINTWONEARLYIDENTICAL
+ENWORTH4"SHORTTOMEDIUMHAULDIESELTRUCKSINACCORDANCEWITHTHE
3!%*)N3ERVICE&UEL#ONSUMPTION4EST0ROCEDURE4HEPROCEDURES
PRIMARYGOALISTOELIMINATEALLOPERATINGANDENVIRONMENTALVARIABLESTHAT
MAYINmUENCEFUELECONOMYnEXCEPTLUBRICANTSELECTION
Methodology
4HEINDUSTRYSTANDARD3!%*)N
3ERVICE&UEL#ONSUMPTION4EST0ROCEDURE
consists of a baseline segment and a test
segment. Prior to initiating the baseline
segment, both vehicles, one designated
the control vehicle and the other designated the test vehicle, underwent a
THOROUGHLUBRICANTmUSHINGPROCEDURE
before installation of Texaco® URSA® SuPER0LUS7INEACHVEHICLESENGINE
AND4EXACO-ULTIGEAR%07INEACH
vehicle’s transmission and front and rear
differentials. To ensure consistent results,
both vehicles exhibited the following
SPECIlCATIONS
s#UMMINS.ENGINE
s%ATON&ULLER3PEED#ONCEPT
transmission
s-ERITOR24DIFFERENTIALWITH
gear ratio
s.EARLYIDENTICALGROSSVEHICLEWEIGHT
ratings
s!PPROXIMATELYMILES
s )DENTICALTRAILERSWEIGHINGLBS
and hauling 15,500 lbs. of cargo
Thorough maintenance also equalized tire
PRESSURETIRECONDITIONBRAKECONDITION
and other mechanical variables.
Baseline Segment
7ITHBOTHVEHICLESSUITABLYPREPAREDTHE
BASELINESEGMENTOFTHEPROCEDUREBEGAN%ACHVEHICLEWASPOSITIONEDATTHE
STARTOFAPREDETERMINEDMILETESTROUTE
beginning and ending at Ford’s RawsonVILLE-ICHmEETMAINTENANCEFACILITY
/NCUEBOTHVEHICLESEXECUTEDTHElRST
COMPLETERUNONTHETESTROUTE"OTHDRIVERSMAINTAINEDIDENTICALSPEEDSENgaged the cruise control simultaneously,
BRAKEDAPPROPRIATELYANDMAINTAINED
ADEQUATESPACINGTOPREVENTAERODYNAMic interaction.
Following the run, data from each
vehicle’s engine control module were collected. The total gallons of fuel consumed
in the test vehicle was divided by the total
gallons of fuel consumed in the control
VEHICLETOPRODUCEWHATSKNOWNASA
4EST#ONTROL4#RATIOFORTHATPARTICULAR
run. The vehicles then refueled from the
SAMEPUMPINPREPARATIONFORTHENEXT
BASELINESEGMENTRUNANDREPEATED
THEPROCESSUNTILTHEREQUIREDDATAWAS
COMPILED
Test Segment
With the control vehicle still using Texaco
conventional lubricants and the test
VEHICLEOPERATINGWITH!-3/),SYNTHETIC
lubricants, the test segment was initiATED3IXCOMPLETERUNSWEREEXECUTEDTO
accumulate the required data, with each
run conducted according to the same
PROCEDURESUSEDDURINGEACHBASELINE
segment run.
Continued on
page 12
Synthetic Lubricants Used
!FTERCOMPLETINGTHEBASELINE
segment, the test vehicle
alone again underwent the
mUSHINGPROCEDURETHELONE
difference being installation
of the following AMSOIL
SYNTHETICLUBRICANTS
s%NGINE0REMIUM!0)
CJ-4 5W-40 Synthetic
Diesel Oil (DEO)
s4RANSMISSION3!%,ONG,IFE
Synthetic Transmission Oil (FTF)
s&RONTAND2EAR$IFFERENTIALS7
Long-Life Synthetic Gear Lube (FGR)
*Note:4HEPARTICIPATIONOFTHE&ORDmEETDOESNOTREmECTANENDORSEMENTOF!-3/),).#OR!-3/),PRODUCTS
10
| DECEMBER 2011
M A G A Z I N E
Table 1 Baseline Segment Results
Run 1 Run 2 Run 3 Run 4 Run 5
Gal. Consumed in Control Vehicle
5.9
5.6
5.5
5.7
5.5
Gal. Consumed in Test Vehicle
6.0
6.0
5.9
T/C Ratio
1.02 1.07 1.05 1.11 1.07
(w/ conventional lubricants)
(w/ conventional lubricants)
Avg. Test
T/C Ratio
1.00*
Avg. Baseline
T/C Ratio
1.07*
To eliminate statistical anomalies, only T/C ratios
within a two percent range are used.
nX
Acceptable 2 percent range
Table 2 Test Segment Results
Run 1 Run 2 Run 3 Run 4 Run 5 Run 6 Run 7
Gal. Consumed in Control Vehicle
5.7
5.7
5.5
5.5
5.7
5.5
Gal. Consumed in Test Vehicle
6.0
5.7
5.7
5.7
5.7
T/C Ratio
1.05 1.00 1.05 1.04 1.00 1.04 1.00
(w/ conventional lubricants)
(w/AMSOIL synthetic lubricants)
6.54%
Improved Fuel Economy
using AMSOIL Synthetic
Lubricants
&DOFXODWHGXVLQJUXOHVIRUVLJQLÀFDQWGLJLWV
** (Avg. Baseline T/C Ratio) – (Avg. Test T/C Ratio) / (Avg. Baseline T/C Ratio) x 100%
To eliminate statistical anomalies, only T/C ratios
within a two percent range are used.
Acceptable 2 percent range
%
4
5
.
6
Fuel
Increase in y
Econom
DECEMBER 2011 |
M A G A Z I N E
11
Brochure
Continued from page 10
Baseline & Test Segment Results
&ULLYGRASPINGHOWFUELECONOMYRESULTSAREDETERMINEDUSINGTHE
3!%*)N3ERVICE&UEL#ONSUMPTION4EST0ROCEDUREREQUIRES
an understanding of how T/C ratios are calculated. Using the results
OF2UNASANEXAMPLE4ABLETHE4#RATIOFORTHATPARTICULARRUN
(1.07) is calculated by dividing 5.9 (gallons of fuel consumed in the
test vehicle) by 5.5 (gallons of fuel consumed in the control vehicle).
3!%*REQUIRESCONDUCTINGRUNSUNTILTHREE4#RATIOSWITHINA
PERCENTRANGEAREACHIEVED!SSEENIN4ABLETHEBASELINESEGMENTREQUIREDlVECOMPLETERUNSTOACHIEVETHREEACCEPTABLE4#
RATIOSWHILETHETESTSEGMENT4ABLEREQUIREDSIXTHElRSTRUN
WASCONDUCTEDSOLELYTOFACILITATETHEmUSHINGPROCEDUREANDWAS
DISCOUNTEDFROMTHElNALRESULTS4HISREQUIREMENTHELPSELIMINATE
STATISTICALANOMALIESTHATSKEWlNALRESULTS
Final Fuel Economy Results
4HETHREEBASELINESEGMENT4#RATIOSWITHINAPERCENTRANGE
WEREAVERAGEDTOPRODUCETHE!VERAGE"ASELINE4#2ATIO
The ratio indicates for every 1.00 gallon of fuel consumed by the
control vehicle (installed with conventional lubricants), the test
vehicle (also installed with conventional lubricants) consumed 1.07
GALLONSOFFUEL)TISIMMEDIATELYEVIDENTTHETESTVEHICLEDISPLAYED
WORSEFUELECONOMYDURINGTHEBASELINESEGMENTCOMPAREDTO
THECONTROLVEHICLEDESPITEBOTHUSINGCONVENTIONALLUBRICANTS4HIS
PORTIONOFTHETESTPROCEDUREIDENTIlESTHENATURALDIFFERENCESIN
FUELCONSUMPTIONBETWEENIDENTICALLYEQUIPPEDVEHICLES
4HETHREEACCEPTABLETESTSEGMENTRATIOSWERELIKEWISEAVERAGEDTOPRODUCETHE!VERAGE4EST4#2ATIOINDICATINGFOR
every 1.00 gallon of fuel consumed by the control vehicle (with
conventional lubricants), the test vehicle (with AMSOIL synthetic
LUBRICANTSALSOCONSUMEDGALLONOFFUEL!PPLYINGTHENATURALDIFFERENCESIDENTIlEDINTHEBASELINESEGMENTBETWEENTHE
control vehicle and the test vehicle (which demonstrated worse
FUELECONOMYDESPITEBOTHHAVINGOPERATEDWITHCONVENTIONAL
lubricants), the switch to AMSOIL synthetic lubricants resulted in
increased fuel economy. Determining the
EXACTPERCENTAGEREQUIRESCOMPLETINGTHE
EQUATIONSHOWNONPAGE
Conclusion
4ESTINGCOMPLETEDINCOMPLIANCEWITHTHE
INDUSTRYSTANDARD3!%*)N3ERVICE
&UEL#ONSUMPTION4EST0ROCEDURE
demonstrates use of AMSOIL synthetic
lubricants in short- to medium-haul diesel
APPLICATIONSCANINCREASEFUELECONOMY
ANDINTHISCASEDIDBYPERCENT
!LTHOUGHTHISSTUDYWASCOMPLETEDUSING
FULLSIZEDSEMITRUCKSANDCLOSEDBOX
TRAILERSTHESERESULTSCANBEEXTRAPOlated to conclude that the fuel economy
BENElTSEXTENDTOALLTYPESOFmEET
APPLICATIONSANDCANREDUCECOSTSINA
VARIETYOFSCENARIOSINCLUDINGSMALLmEETS
ACCUMULATINGRELATIVELYFEWDAILYMILESPER
VEHICLEANDLARGERmEETSACCUMULATING
SIGNIlCANTLYMORE
12
| DECEMBER 2011
M A G A Z I N E
The Diesel Fleet Fuel Economy
3TUDY"ROCHURE'PROVIDESCOMPLETEDETAILSOFTHE
study’s methodology, test route,
vehicles and results. Its eightPAGEPROFESSIONALDESIGNMAKES
it an effective tool for demonstratINGTHEFUELECONOMYBENElTSOF
AMSOIL synthetic lubricants to
POTENTIALmEETACCOUNTS
Stock #
G2904
Qty. U.S.
1
1.05
Can.
1.15
Handout
The Diesel Fleet Fuel Economy
Handout (G2907) covers the
highlights of the study, includINGRESULTS)TSONEPAGE
EYECATCHINGDESIGNMAKESIT
an effective tool in a variety of
scenarios.
Stock #
G2907
Qty.
25
U.S.
4.10
Can.
4.40
Stationary Natural Gas Engine Oil
Provides Improved Performance
!DVANCESINTECHNOLOGYANDRIGOROUSlELD
testing have allowed AMSOIL to reformulate
Stationary Natural Gas Engine Oil (ANGS)
TOPROVIDEEVENGREATERPROTECTIONAND
PERFORMANCEOVEREXTENDEDDRAININTERVALS
Field trial testing demonstrates reduced
wear and valve recession, decreased
EQUIPMENTMAINTENANCEANDINCREASED
PERIODSBETWEENENGINEREBUILDS
!SSHOWNINTHEGRAPHSREFORMULATED
Stationary Natural Gas Engine Oil demon-
STRATESSUPERIORVISCOSITYAND4".RETENtion over extended drain intervals.
AMSOIL Synthetic Stationary Natural Gas
%NGINE/ILDELIVERSCONTINUOUSPROTECTION
in stationary natural gas engines calling
for an SAE 40 low-ash lubricant. Its shearSTABLEFORMULAQUALIlESITASAMULTIGRADE
20W-40 so it can be used over a broad
AMBIENTTEMPERATURERANGEREDUCINGTHE
need for seasonal oil changes.
Synthetic Stationary Natural Gas Engine Oil
U.S. Sugg.
Can.
Retail
Wholesale
Can. Sugg.
Retail
!-3/),3TATIONARY.ATURAL'AS%NGINE/ILEFFECTIVELYMAINTAINSITSPROTECTIVEVISCOSITYAND4".ENSURINGCONSISTENT
PROTECTIONTHROUGHOUTEXTENDEDDRAININTERVALS
Oil Viscosity (ASTM D-445)
Controls Wear
16
14
12
10
AMSOIL Synthetic Stationary Natural Gas Engine Oil is engiNEEREDWITHPREMIUMBASEOILSANDADDITIVESTOIMPROVEENGINE
LUBRICATIONBYKEEPINGOILPASSAGESCLEANER)TSBALANCED
FORMULAALLOWSFORAHIGHTOTALBASENUMBER4".TOPROTECT
against corrosion while meeting low ash requirements.
Nitration is a common concern in natural gas engines and can
CAUSEOILTOTHICKENREDUCINGOPERATIONALEFlCIENCY!-3/),
Synthetic Stationary Natural Gas Engine Oil is naturally resistant to
NITRATIONDELIVERINGMAXIMUMPROTECTIONINNATURALGASENGINES
ANGS
7
AMSOIL Synthetic Stationary Natural Gas Engine Oil is formuLATEDWITHLOWZINCANDPHOSPHORUSLEVELSTOPROLONGTHELIFEOF
EMISSIONCATALYSTSYSTEMSWITHOUTSACRIlCINGWEARPROTECTION
6
Delivers Continuous Protection
4
1
9
87
6,
3
55
46
6,
5
6,
7
29
6,
7
05
6,
4
2
86
5,
SAE 40 Grade
Minimum
SAE 50 Grade
Minimum
3
2
1
TBN
TAN
1
9
55
87
6,
46
3
6,
5
6,
7
29
6,
7
05
6,
4
86
5,
05
2
Hours on Oil
5,
4
38
4,
42
1
3,
2,
99
5
9
53
2,
0
0
71
Values
5
1,
AMSOIL Synthetic Stationary Natural Gas Engine Oil is recomMENDEDINFOURSTROKEANDSELECTTWOSTROKENATURALGASFUELED
STATIONARYENGINESTHATREQUIRELOWASHENGINEOIL
SAE 30 Grade
Minimum
Total Acid & Base Numbers (ASTM D-2896 & 664)
Protects Emission Systems
Applications
05
Hours on Oil
Controls Nitration
AMSOIL Stationary Natural Gas Engine Oil is a long life oil that
HASDEMONSTRATEDEXTENDEDDRAININTERVALCAPABILITIESWHEN
CAREFULLYMONITOREDBYANOILANALYSISPROGRAM7HENEXTENDING
OILDRAININTERVALSCHANGETHEOILlLTERATTHEENGINEMANUFACturer’s recommended interval.
5,
1
5
99
2,
9
53
2,
1,
0
8
71
Keeps Engines Clean
18
C3T Þ#
AMSOIL Synthetic Stationary Natural Gas Engine Oil is formuLATEDWITHLOWSULFATEDASHTOMINIMIZECARBONDEPOSITSAND
PORTBLOCKAGERESULTINGINREDUCEDMAINTENANCEANDEXTENDED
EQUIPMENTLIFE!DVANCEDANTIWEARANDANTISCUFFPROTECTION
HELPSCONTROLVALVERECESSIONANDWEARONPISTONRINGSCYLINDER
LINERSANDBEARINGSDURINGCONTINUOUSSEVERESERVICEOPERATION
in stationary natural gas engines.
20
4
GAL0AIL
GAL$RUM GAL4OTE U.S.
Wholesale
38
Comm.
Credits.
4,
%!
%!
%!
Pkg./Size
42
!.'3
!.'3
!.'3
Units
3,
Stock #
3EETHE!SK!-3/),SECTIONUNDER
THE4RAININGMENUOFTHE$EALER:ONE
CLICKn#ONSUMER1UESTIONSoANDSCROLL
TOTHEn-ISCELLANEOUSoHEADERFORMORE
INFORMATIONON4".4!.VALUES
DECEMBER 2011 |
M A G A Z I N E
13
R A C I N G
A N D
P R O M O T I O N A L
N E W S
Automotive
Aftermarket Shines
at 2011 SEMA Show
4HE3%-!3HOWIN,AS6EGASISTHEPREMIER
AUTOMOTIVESPECIALTYPRODUCTSTRADEEVENTINTHE
world, drawing the industry’s brightest minds
ANDHOTTESTPRODUCTSTOONEPLACE-ORETHAN
JOURNALISTSFROMALLOVERTHEWORLDINVADE
THE,AS6EGAS#ONVENTION#ENTERFORTHEWEEK
STUFlNGTHEIRDIGITALCAMERASWITHIMAGESTHAT
WILLAPPEARINAUTOMOTIVEMAGAZINESFORTHE
YEARTOCOME)NADDITIONTOTHEOPPORTUNITY
TOSEEHOTCARSTHE3%-!3HOWPROVIDES
ATTENDEESWITHEDUCATIONALSEMINARSPRODUCT
DEMONSTRATIONSSPECIALEVENTSNETWORKINGOPPORTUNITIESANDMORE
3%-!ISMORETHANJUSTATRADESHOWITSAN
ENTIREASSOCIATIONREPRESENTINGCOMPAnies that contribute to the automotive industry
in a variety of ways. Manufacturers, distributors,
PUBLISHINGCOMPANIESCARCLUBSANDEVENEVERYDAYAUTOENTHUSIASTSBENElTFROMTHEEFFORTS
OFTHE3%-!ORGANIZATION/VERATtendees turned out to exchange ideas, transact
BUSINESSANDEXPERIENCETHECUTTINGEDGEOF
THEAUTOMOTIVEAFTERMARKET
The 2011 SEMA Show featured over one milLIONSQUAREFEETOFSHOWSPACEDIVIDEDINTO
sections. Throughout the duration of the show,
SPECTATORSWEREGRANTEDACCESSTOMILESOF
DISPLAYSANDINNOVATIVETECHNOLOGY/NLYTHE
BESTPROJECTBUILDERSINTHEWORLDARESELECTED
TOSHOWCASETHEIRWORKMANSHIPATASHOWOF
this magnitude, and more than 1,000 feature
VEHICLESWEREONDISPLAY
!-3/),WASWELLREPRESENTEDATTHE
SEMA Show. Several dozen feature vehicles
DISPLAYED!-3/),LOGOSANDHAD!-3/),
synthetic lubricants installed, including numerOUSIMPORTSMUSCLECARSANDTRUCKS)NADDITIONADOZEN!-3/),PRODUCTSWEREDISPLAYED
in the New Product Showcase.
O
B
N THE
X
WITH JEREMY MEYER
This might seem a bit cliché, but
with the holiday season upon us
and a new year just around the
corner, maybe it’s time to give a
little thanks for the 2011 racing
season.
Thanks to oval ice racer P.J.
Wanderscheid for setting the
tone early this year with his fourth
AMSOIL World Championship.
P.J. is the only person to win the
historic event four times.
Thanks to Erik Buell for chasing
the American dream, starting up
%RIK"UELL2ACINGANDÚELDINGTHE
EBR/AMSOIL Superbike team.
A sport bike made in the United
States? Sounds like a good idea
to all of us at AMSOIL.
Thanks to the Factory
Connection/AMSOIL team for
delivering another Supercross
championship. With Justin Barcia
taking the East Coast Lites title, it
proved a good year for AMSOIL
TOBECOMETHE/FÚCIAL/ILOF
Supercross.
TOP: Richard Andrews’ custom 350Z Widebody
Twin Turbo uses AMSOIL lubricants throughout
to ensure it performs as good as it looks.
Thanks to off-road racer Chad
Hord for winning the second
annual AMSOIL Cup in Crandon,
Wis. The former Pro Light
champion thought he could
compete with the big boys, and
proved it on Labor Day weekend
at The Big House.
RIGHT: GM’s current LS family of V-8 engines
is the hottest product to hit the aftermarket since
the original small-block Chevy.
And thanks to all of the AMSOIL
Dealers, customers and racers
that go beyond the norm to put
the AMSOIL name out front.
14
| DECEMBER 2011
M A G A Z I N E
First Run of
the AMSOIL
Super Chevy
Best of
the Best a
Success
Mike Yale’s 1970 Restomad: Baytown, TX Camaro category winner
Kirk Marshall’s 1968 Caprice: Baytown, TX Full-Size category winner
In February AMSOIL announced its
PARTNERSHIPWITHSuper Chevy magazine to
PRESENTTHEINAUGURAL!-3/),3UPER#HEVY
"ESTOFTHE"ESTPROGRAMATSuper Chevy
shows across the country. Hosted at local
RACETRACKSTHEEVENTSBRINGHIGHPOWERED
RACINGSWAPMEETSCARSHOWSANDMUCH
more to Chevy and GM brand enthusiasts.
At each of the 12 Best of the Best shows,
Super Chevy editors selected the best
vehicles from the Chevelle, Camaro, TriFive, Full-Size and Nova categories. From
THEREREADERSSELECTlVEINEACHCATEGORYTO
ADVANCETOTHElNALVOTE
7ITHTHE"ESTOFTHE"ESTSCHEDULECOMPLETED
and thousands of reader votes generated, 12
#HEVYSINEACHGROUPAREAWAITINGTHElNAL
vote to determine the ultimate Best of the Best
INEACHRESPECTIVECATEGORY4HElNALWINNERS
RECEIVEAN!-3/),3UPER#HEVY"ESTOFTHE
"ESTPLAQUEIN!-3/),PRODUCTSAND
BRAGGINGRIGHTS!SOFPRESSTIMEVOTINGWAS
STILLOPEN7INNERSWILLBEANNOUNCEDAT
www.amsoilracing.com.
Keith Palmer’s 1966 Chevelle: Baytown, TX Chevelle category winner
Craig Smith’s 1956 Utility Sedan: Baytown, TX Tri-Five category winner
4HE!-3/),3UPER#HEVY"ESTOFTHE"EST
contest has been covered in its entirety on the
AMSOIL Racing website, and has received
extensive coverage in Super Chevy magazine
and on the Super Chevy website.
Charlie Marino’s 1967 Nova: Baytown, TX Nova category winner
MONTHLY LEADERS
Dave M. Mann
Michigan
Leonard & Marcie
Pearson
7-STAR
Washington
REGENCY PLATINUM
DIRECT JOBBER
FIRST
Total Organization
FIRST
0ERSONAL'ROUP3ALES
NINTH
.EW1UALIlED$EALERS
and Accounts
Ches & Natasha Cain
South Dakota
REGENCY PLATINUM
DIRECT JOBBERS
TENTH
Total Organization
FIFTH
0ERSONAL'ROUP3ALES
Vijay Parany
Ontario
REGENCY GOLD
DIRECT JOBBER
FIRST
.EW1UALIlED$EALERS
and Accounts
REGENCY PLATINUM
DIRECT JOBBERS
SECOND
Total Organization
TENTH
0ERSONAL'ROUP3ALES
Daniel & Judy
Watson
David & Carol Bell
Texas
REGENCY PLATINUM
DIRECT JOBBERS
THIRD
Total Organization
THIRD
0ERSONAL'ROUP3ALES
EIGHTH
Commercial and
2ETAIL-ARKETING
Thomas R. Weiss
George & Shirley
Douglas
Mark & Sherree
Schell
Thomas & Sheila
Shalin
Florida
Idaho
Kansas
REGENCY PLATINUM
DIRECT JOBBERS
REGENCY PLATINUM
DIRECT JOBBERS
REGENCY PLATINUM
DIRECT JOBBERS
FOURTH
Total Organization
FIFTH
Total Organization
SIXTH
Total Organization
SEVENTH
0ERSONAL'ROUP3ALES
FOURTH
0ERSONAL'ROUP3ALES
SECOND
0ERSONAL'ROUP3ALES
SECOND
.EW1UALIlED$EALERS
and Accounts
Greg & Debra
McKenzie
Ray & Kathy Yaeger
.ORTH$AKOTA
Florida
John & Dianne
Moldowan
MASTER DIRECT JOBBER
Alberta
Alberta
REGENCY PLATINUM
DIRECT JOBBERS
SECOND
Commercial and
2ETAIL-ARKETING
REGENCY SILVER DIRECT
JOBBERS
REGENCY GOLD
DIRECT JOBBERS
REGENCY PLATINUM
DIRECT JOBBERS
THIRD
Commercial and
2ETAIL-ARKETING
FOURTH
Commercial and
2ETAIL-ARKETING
FIFTH
Commercial and
2ETAIL-ARKETING
Gene & Danae Fine
John & Jeanne
Burke
Thomas G.
Kingston
Rich Lentes
California
Minnesota
NINTH
0ERSONAL'ROUP3ALES
Kent & Trudy
Whiteman
Oregon
Utah
REGENCY PLATINUM
DIRECT JOBBERS
REGENCY PLATINUM
DIRECT JOBBERS
REGENCY GOLD
DIRECT JOBBERS
PREMIER DIRECT
JOBBER
THIRD
.EW1UALIlED$EALERS
and Accounts
FOURTH
.EW1UALIlED$EALERS
and Accounts
FIFTH
.EW1UALIlED$EALERS
and Accounts
SIXTH
.EW1UALIlED$EALERS
and Accounts
16 | DECEMBER 2011
M A G A Z I N E
Wisconsin
Washington
PREMIER DIRECT
JOBBER
SEVENTH
.EW1UALIlED$EALERS
and Accounts
SEPTEMBER 2011
HALL OF FAME
Hall of Fame members are
recognized for their long-standing
service, achievement and
commitment to excellence.
Greg M.
Desrosiers
Gerry & Patricia
Reid
Alberta
.ORTH#AROLINA
REGENCY PLATINUM
DIRECT JOBBER
REGENCY PLATINUM
DIRECT JOBBERS
SEVENTH
Total Organization
EIGHTH
Total Organization
SIXTH
Commercial and
2ETAIL-ARKETING
EIGHTH
0ERSONAL'ROUP3ALES
Michael H. Ellis
Michigan
REGENCY PLATINUM
DIRECT JOBBER
NINTH
Total Organization
SIXTH
0ERSONAL'ROUP3ALES
FIRST
Commercial and
2ETAIL-ARKETING
Shirley Green
Kansas
Bill & Donna
Durand
Wisconsin
REGENCY PLATINUM
7-STAR
REGENCY PLATINUM
Timothy &
Elizabeth Kerby
Michigan
Douglas Huculak
Saskatchewan
DIRECT DEALERS
REGENCY GOLD
DIRECT JOBBER
SEVENTH
Commercial and
2ETAIL-ARKETING
NINTH
Commercial and
2ETAIL-ARKETING
Roger B. Silcox
Alberta
MASTER DIRECT JOBBER
TENTH
Commercial and
2ETAIL-ARKETING
Harold Hartman
Kansas
LaDonna Harrison
& LaVel Rude
Minnesota
REGENCY PLATINUM
(Lingwall Organization)
REGENCY PLATINUM
Gene & Karen
Halsey
Ken & Luanne
Pearson
South Dakota
Manitoba
EXECUTIVE DIRECT
JOBBER
PREMIER DIRECT
JOBBER
EIGHTH
.EW1UALIlED$EALERS
and Accounts
TENTH
.EW1UALIlED$EALERS
and Accounts
Ora Mae Boardman
Virginia
Ray & Arlene
Schmit
Minnesota
REGENCY PLATINUM
REGENCY PLATINUM
DECEMBER 2011 |
M A G A Z I N E
17
HIGHER LEVELS OF RECOGNITION
Master Direct Jobber
“I joined AMSOIL in 1993. I looked at the AMSOIL business as a way to
supplement my retirement income; at that time I was planning to retire from
my day job in 1999. My goal was to earn $500 a month with AMSOIL. Today
our AMSOIL income is more than my retirement income; we are truly blessed
to be part of the AMSOIL family. I believe anyone can be successful in this
business. First you need to learn the products and the programs, then you
have to set some goals and have a plan to achieve them.”
Kenneth & Nobie
Morehead
Kenneth Morehead
Arizona
Executive
Direct Jobber
Premier
Direct Jobber
Peter W.
Klossner
Richard M.
Guilz, Sr
British Columbia
.EW9ORK
New Direct Jobbers
Christopher
S. Jones
Kansas
18
“Don’t be afraid to ask prospects ‘why’
questions to better understand their
resistance points. Is it the initial product
cost? A myth about synthetic oil? This
information allows us to educate our
customers and help them feel good
about using AMSOIL, the best available
products, in their vehicles.”
Christopher Jones
| DECEMBER 2011
M A G A Z I N E
Richard &
Pamela Large
Arizona
John Sturm
Minnesota
SEPTEMBER 2011
New Direct Dealers
Timothy &
Elizabeth Kerby
Thomas G.
Kingston
Richard
Mendoza
Ron & Christina
Palstring
Arthur & Sandra
Wilber
Michigan
Minnesota
California
Washington
South Dakota
Sponsors:
,ESLIE,INDA-ARTIN
Direct Jobbers:
,ESLIE,INDA-ARTIN
Sponsor:
*OHN3TURM
Direct Jobber:
%RIC7$ALGAARD
Sponsors:
(ANK-ARINA#OX
Direct Jobbers:
(ANK-ARINA#OX
Sponsors:
$ONALD$ORA7IGGINS
Direct Jobbers:
$ONALD+ATHLEEN2EICHERT
Sponsors:
$AVID-ARCENE,ENANDER
Direct Jobbers:
7ILLIAM"ETTE7HEATLEY
First Time 1000 Level Honor Achievers | 1000 monthly commission credits 10 Dealers sponsored
Louis C. Nehk, MN p3PONSOR7ILLIAM-2OSE
Robert Schmitt, AK p Sponsors: Frank & Beth Holt
First Time 500 Level Honor Achievers | 500 monthly commission credits 5 Dealers sponsored
John & Valerie Baka, MD p3PONSOR$AVID7$ANIEL
Lewis L. Brown, CA p3PONSORS%UGENE,UCILLE(ASKELL
Ryan & Jill Deatherage, OK p3PONSORS$OUGLAS+IMBERLY#RAWFORD
Bob Miller, CO p3PONSOR*ACK2,ESUEUR
Patsy Y. Mundale, MN p3PONSOR*OSEPH(9ENNIE
Gary & Genny Rychard, OR p3PONSORS3TEVEN+IMBERLY:UBER
Lee Stouse, MI p3PONSOR*ASON-CPHERSON
Victor A. Viti, PA p3PONSOR.ORMAN"ACHERT
First Time 300 Level Honor Achievers | 300 monthly commission credits 3 Dealers sponsored
John Janca & Marjorie Black, ON p3PONSOR$ALE3HARPE
Jerome S. Clark, MD p3PONSOR*ONATHAN*&RANK
Doug Cooper, SK p3PONSOR*AMES(0ETCH
Rodelio & Agnes Dalmacio, TX p3PONSOR$ELORES3AUNDERS
Lyle Floyd, WA p3PONSOR$ANNIE4HUMMA
Terry & Sandra Frommelt, IA p3PONSOR!LLEN+OCH
Stephen & Nancy Johnston, WI p3PONSORS-ARY$ALE'REEN
Tim Kelley, Ok p3PONSORS3TEVEN#HRISTIE'RUBER
Richard A. Marino, FL p3PONSORS,EROY6IRGINIA&ISHEL
Luis Mollineda, CA p3PONSORS#ASEY!VELINA*ONES
Michael Page, WI p3PONSOR$AVE--ANN
Harrison & Brenda Parham, GA p3PONSOR*OHN00IZZO
Weston Pullen, MA p3PONSORS$ENNIS%LIZABETH$EAN
Scott Richards, FL p3PONSOR*EFF(AYS
Robert & Penny Silver, NY p3PONSOR4ODD"ENNETT
Mark & Fonzie Smeltekop, MI p3PONSORS3COTT+ATHARINE$AVIS
Rocky Thomson, TN p3PONSOR2ICKY73HEPHERD
Ron & Lana Tydlaska, TX p3PONSORS2ANDY:ELMA0ETRIK
Chris Wilmoth, VA p3PONSORS7ALTER*UDY7ARD
William & Lisa Wilson, CA p3PONSOR$AVE--ANN
Doug S. Young, CA p3PONSOR"ILL/SBORN
DECEMBER 2011 |
M A G A Z I N E
19
C E N T E R L I N E S
A N D
U P D AT E S
December Close-Out
4HELASTDAYTOPROCESS$ECEMBERORDERSINTHE53AND
#ANADAISTHECLOSEOFBUSINESSON&RIDAY$ECEMBER)NDIVIDUALTELEPHONEANDWALKINORDERSWILLBEPROCESSEDIFINITIATED
BYTHECLOSEOFBUSINESS)NTERNETANDFAXORDERSWILLBEACCEPTED
UNTILPM#34ONTHATDAY4HELASTDAYTOPROCESS$ECEMBER
ORDERSIN!LASKAISTHECLOSEOFBUSINESSON3ATURDAY$ECEMber 24. All orders received after these times will
BEPROCESSEDFORTHEFOLLOWINGMONTH6OLUME
TRANSFERSFOR$ECEMBERBUSINESSWILLBEACCEPTED
UNTILPM#34ON&RIDAY*ANUARY!LLTRANSFERS
received after this time will be returned.
Holiday Closings
4HE!-3/),CORPORATEHEADQUARTERS53DISTRIbution centers and Canadian distribution centers
will be closed Monday, December 26 for Christmas Day and Monday, January 2 for New Year’s
Day. The Toronto Distribution Center will be closed
Tuesday, December 27 for Boxing Day.
Holiday Activities
4HE!-3/),CORPORATEHEADQUARTERSWILLCLOSEAT
PM#34ON&RIDAY$ECEMBERFORHOLIDAY
ACTIVITIES,IMITEDTELEPHONEORDERINGPERSONNELWILL
BEAVAILABLEFORORDERSSO!-3/),ASKSTHAT$EALERSNOTATTEMPTTOCONTACTCORPORATESTAFFVIATHETOLL
free ordering number during this time so as not to
OVERLOADTHELIMITEDSTAFF)NADDITIONPLACING$EALER
ORDERSINADVANCEOFTHISDATEWOULDBEAPPRECIATED
TOAIDINKEEPINGTHELINESCLEARFORCUSTOMERS
AMSOIL Maintains Freight Rates with
UPS SurePostSM
AMSOIL INC. recently began using UPS Sure0OSTTOSHIPPACKAGESBETWEENPOUNDS
EXCLUDINGOILPRODUCTSANDFUELADDITIVES0RIMARY
USAGEISFORTHESHIPPINGOFLITERATUREAFTERMARKET
PRODUCTSAND!,425-VITAMINSOUTOF3UPERIOR
4HEPROGRAMALLOWS!-3/),TOMAINTAINITSFREIGHT
rates, with rates remaining unchanged for the
fourth consecutive year.
4HENEW#HICAGO$ISTRIBUTION#ENTERINCREASESSPACEFROM
11,000 square feet to 19,000 square feet and is located two
MILESAWAYFROMTHECURRENTLOCATIONTHENEWADDRESSIS
Thomas Drive, Bensenville, IL 60106. The current distribution
center will close at noon on Friday, January 6, and the new
FACILITYWILLOPENTHEMORNINGOF-ONDAY*ANUARY
3TAYTUNEDTOTHE$EALER:ONEFORANYADDITIONALUPDATES
Cold-Temperature Storage
Recommendations
"ECAUSECOLDTEMPERATURESTORAGECANBE
DETRIMENTALTOTHEPERFORMANCEOFSOME
!-3/),PRODUCTS!-3/),OFFERSTHEFOLLOWING
STORAGERECOMMENDATIONS
Lubricants:
3TOREATTEMPERATURESATLEAST“&ABOVETHE
LUBRICANTSPOURPOINT
Greases:
3TOREINADRYENVIRONMENTATTEMPERATURESAT
LEAST“&ABOVETHEGREASESLOWESTOPERATING
TEMPERATURE
Gasoline Additives, Engine and
Transmission Flush:
.OADVERSEISSUESWITHCOLDTEMPERATURE
storage.
Diesel Concentrate, Cetane Boost, Diesel
Recovery:
.OADVERSEISSUESWITHCOLDTEMPERATURE
storage.
Diesel Cold Flow Improver, Diesel
Concentrate Plus Cold Flow Improver:
3TOREATTEMPERATURESABOVE“&
Brake Fluids:
$ONOTSTOREATTEMPERATURESBELOW“&FOR
LONGERTHANTWOWEEKS
Heavy Duty Metal Protector, Metal Protector, Power Foam,
Multi-Purpose Spray Grease, Fogging Oil, Silicone Spray:
.OADVERSEISSUESWITHCOLDTEMPERATURESTORAGEASLONGAS
PRODUCTSAREALLOWEDTOWARMTOROOMTEMPERATUREBEFOREUSE
0ACKAGESSHIPPEDTHROUGHTHE5033URE0OSTPROGRAMARE
TRANSPORTEDTHROUGHTHE503GROUNDNETWORKUNTILREACHINGTHE
CUSTOMERSLOCALPOSTOFlCETHEPOSTALSERVICEMAKESlNALDELIVery to the customer’s address. Transit time is between 2-7 days,
ANDPACKAGESMAYBETRACKEDONUPSCOM
Miracle Wash®:
7ILLFREEZEBELOW“&#ANBETHAWEDFORUSE
Expanded Edmonton and Chicago Distribution Centers to Open in New Locations
Mothers® products:
3TOREATTEMPERATURESABOVEFREEZING
#OMPANYGROWTHHASPROMPTED!-3/),TOEXPANDlVEDISTRIBUTIONCENTERS4HEEXPANDED%DMONTONAND#HICAGODISTRIBUTION
CENTERSWILLBEOPENINGINNEWLOCATIONSWHILETHE2ICHMOND
4ORONTOAND$ALLASDISTRIBUTIONCENTEREXPANSIONSHAVEBEEN
COMPLETEDATTHEIRCURRENTLOCATIONS
4HENEW%DMONTON$ISTRIBUTION#ENTERINCREASESSPACEFROM
SQUAREFEETTOJUSTOVERSQUAREFEETANDISLOCATED
ONEBLOCKAWAYFROMTHECURRENTLOCATIONTHENEWADDRESSIS
n!!VENUE%DMONTON!LBERTA4HECURRENTDISTRIBUtion center will close at noon on Friday, December 16, and the
NEWFACILITYWILLOPENTHEMORNINGOF-ONDAY$ECEMBER
20
| DECEMBER 2011
M A G A Z I N E
Antifreeze and Engine Coolant:
7ILLNOTFREEZE.OADVERSEISSUESWITHCOLDTEMPERATURESTORAGE
Dominator® Coolant Boost:
3TOREABOVE“&
Slip Lock®:
.OADVERSEISSUESWITHCOLDTEMPERATURESTORAGE)FPRODUCT
SEPARATESHEATTOROOMTEMPERATUREANDSHAKEWELLBEFOREUSE
15W-40 Synthetic Blend Gasoline & Diesel Oil Discontinued, Available at Discounted Pricing
7ITHTHEGROWINGPOPULARITYOF!-3/),/%73YNTHETIC$IESEL/IL/%$!-3/),7
3YNTHETIC"LEND'ASOLINE$IESEL/IL0#/ISDISCONTINUEDANDAVAILABLEWHILESUPPLIESLAST%FFECTIVE
$ECEMBERREMAININGINVENTORYISAVAILABLEATAPERCENTDISCOUNT!SAFULLSYNTHETIC!-3/),/%
3YNTHETIC$IESEL/ILOFFERSBENElTSBEYONDTHOSEOFFEREDBY!-3/),3YNTHETIC"LEND$IESEL/IL)TIS
FORMULATEDTOMEETTHEMOSTCURRENT!0)SPECIlCATION#*ANDISSUITABLEFORUSEINBOTHMODERNAND
older diesel engines. AMSOIL Synthetic Blend Gasoline & Diesel Oil, on the other hand, only meets the
PREVIOUS!0)SPECIlCATION#)/%$IESEL/ILALSOISAVAILABLEATALOWERCOSTTHAN!-3/),3YNTHETIC
Blend Gasoline & Diesel Oil.
Stock #
Units
0#/14
0#/14
0#/'
PCO1G
0#/40
0#/40
0#/
0#/
0#/
%!
#!
%!
CA
%!
#!
%!
%!
%!
Pkg./Size
1UART
1UARTS
'ALLON
4 Gallons
'ALLON
'ALLONS
GAL$RUM
GAL$RUM
GAL4OTE
Comm.
Credits
49.16
U.S.
Wholesale
71.25
U.S. Sugg.
Retail
Can.
Wholesale
Can. Sugg.
Retail
96.20
76.00
102.60
New 2012 Calendars Available
The new 2012 AMSOIL calendar’s
THEMEISNEGLECTEDEQUIPMENTAND
THEEXTRAMARGINOFPROTECTION!-3/),
PRODUCTSPROVIDE4HEFULLCOLOR
calendar also includes information on
AMSOIL INC. and the list of AMSOIL
lRSTS
#ALENDARSPERSONALIZEDWITHYOUR
contact information are available from
the AMSOIL Print Center. Access
the AMSOIL Print Center through the
Dealer Zone at myaccount.amsoil.
COM.ONPERSONALIZEDCALENDARSARE
available from AMSOIL.
.ONPERSONALIZEDCALENDARSMAY
BEPERSONALIZEDWITHYOURBUSINESS
CARD3IMPLYINSERTYOURBUSINESSCARD
in the slotted area and your contact
information is visible for a full 12 months.
No minimum-quantity orders required.
AMSOIL PRINT CENTER PRICING*
PERSONALIZED
25 calendars
47.50
(1.90 each)
CALENDARS
EACH
100 calendars
155.00 (1.55 each)
CALENDARS
EACH
AMSOIL PRICING*
NON-PERSONALIZED
Stock #
G1105
G1105
Units
EA
CA
Qty.
1
10
U.S.
1.75
15.00
Can.
1.90
16.05
*Calendars also subject to shipping charges.
DECEMBER 2011 |
M A G A Z I N E
21
I N S I G H T
O N
S A L E S
"E3-!24%2ABOUTGOALSIN
$ONTIGNORETHISIMPORTANTSTEPINBUILDINGYOUR!-3/),BUSINESS
Rob Stenberg | DIRECTOR, DEALER SALES
)KNOWITSABUSYTIMEOFYEARBUT)
WANTTOADDONEMORETASKFORYOUTO
COMPLETEBYTHEENDOFTHEMONTHIN
THEMIDSTOFALLTHEHOLIDAYSHOPPING
ANDPARTYPLANNING)TISAFAMILIARTOPIC
ANDPROBABLYTHEBESTUSEOFTIME
FORANYONESERIOUSABOUTMAKINGTHE
next 12 months the best of his or her
!-3/),CAREERSETTINGGOALS
'OALSETTINGISAVITALLYIMPORTANTPART
of a successful AMSOIL business. Jim
#ATHCARTANOTEDPROFESSIONALSPEAKER
ONCESAIDh-OSTPEOPLEAIMATNOTHING
in life and hit it with amazing accuracy.”
)FWEDONTSPECIFYOURDESTINATIONWE
HAVENOREASONTOCOMPLAINABOUTNOT
getting to where we want to go.
4HE3-!24PROCESSISAVERYPOPULAR
method for setting goals. SMART
REMINDSGOALSETTERSTOKEEPGOALS
3PECIlC-EASURABLE!TTAINABLE
Relevant and Time-Framed. Let’s dig
DEEPERINTOTHISPROCESSANDEXPAND
ONITJUSTABIT
What do I mean, exactly, by SPECIÚC?
I mean that your goals should be
SIGNIlCANTTOYOUANDYOURBUSINESS
They have to mean something to you
ANDPROPELYOUTOTAKEACTION)NHIS
BOOKh4HE#OMPOUND%FFECTv$ARREN
(ARDYCALLEDTHISYOURhWHYvPOWERn
the reason why you do what you do.
It also means that your goals should
stretch you. You have to grow and
CHANGEINORDERTOIMPROVE,ASTLYYOUR
GOALSSHOULDBESIMPLETOUNDERSTAND
and be clear and concise.
Measurable is a well-understood word.
You can’t measure what you don’t
TRACK!GAINYOURGOALHERENEEDS
to be meaningful. Your goal needs to
motivate you in moving forward and
22
| DECEMBER 2011
M A G A Z I N E
you have to be able to manage that
GOAL-AKEADECISIONONYOURGOALAND
then manage the decision. The goal
is set. Manage your activities so they
move you toward that goal.
Achievable is once again a word that
ISWELLUNDERSTOODBUTLETSDIGJUSTA
BITDEEPER)STHEGOALAPPROPRIATE)F
)WANTEDTOPLAYPROFESSIONALGOLFON
the tour (which is a dream of mine),
and I set that as a goal, I would need
TOMAKESUREITISAPPROPRIATE3INCE
)AMPASTMYGOLFPLAYINGPRIMEAND
would have an extremely tough time
COMPETINGWITHYOUNGERMENLESS
THANHALFMYAGE)LIVEIN.ORTHERN
-INNESOTAWITHTWOKIDSTORAISEAWIFE
ANDADOGTHISWOULDPROBABLYNOT
BEANAPPROPRIATEGOALFORMETOSET
.OW)AMNOTSAYINGTOGIVEUPONYOUR
DREAMSJUSTTHATYOURDREAMSNEEDTO
be attainable if you are setting them as
goals. They need to be achievable and
ACTIONABLE9OUNEEDTOBEABLETOTAKE
ACTIONTOWARDYOURGOALS!LSOMAKE
sure they are ambitious and get you out
of your comfort zone.
RelevantISDElNEDASHAVINGDIRECT
BEARINGONTHEMATTERATHAND
PERTINENT$OYOUHAVEACCESSTOTHE
resources you need to achieve your
goals? Relevant also means that your
goals, and therefore the actions you
TAKETOREACHYOURGOALSNEEDTOBE
results-oriented.
-AKINGSUREGOALSHAVEAtime-frame
ISVERYIMPORTANT9OUHAVETOHAVE
a time-frame in which you want to
REACHYOURGOALS9OUHAVETOTRACK
YOURPROGRESSTOENSURETHATYOUARE
going to meet the timetable you set.
This doesn’t mean that things are set
in stone. Time-frames may need to be
altered because of life events outside
of your control, but setting time-frames
ISANIMPORTANTSTEPINTHEGOALSETTING
PROCESS
)SAID)WASGOINGTOEXPANDONTHE
3-!24PROCESSANDTHISISWHERE)
am going to add E (evaluate) and R (reevaluate) to the equation.
Evaluate your goals. Do they excite
you and get your blood moving?
7ILLYOUlNDTHETASKSANDACTIONS
associated with reaching them
ENJOYABLE!REYOURGOALSANDAGAIN
YOURACTIVITIESANDTASKSASSOCIATED
with them, ethical? These are all
QUESTIONSTHATYOUWILLWANTTOASKAS
you evaluate your goals.
Re-evaluating your goals as you move
FORWARDISTHENEXTSTEP!REYOUBEING
rewarded for reaching your goal and
DOYOUlNDITREWARDINGTOYOURSELFFOR
PARTICIPATINGINYOURCURRENTACTIVITIES
Are you reaching and stretching
yourself in your efforts to achieve your
GOALS2EVISITYOURGOALSANDMAKE
sure that you still want to reach them
and record your outcomes to ensure
THEYAREKEEPINGYOUONTRACK
-AKETHE3-!24%2YEARFORYOUR
!-3/),BUSINESS)TISPRETTYEASYTO
DOBUTASBUSINESSPHILOSOPHER*IM
Rohn said, if something is easy to do,
it also means that it is easy not to do.
4AKETHETIMETOPLANYOUR!-3/),
business goals for 2012. If you have
ANYQUESTIONSONSETTINGGOALSPLEASE
don’t hesitate to contact the Dealer
3ALES$EPARTMENT(EREISWISHINGYOU
ANDYOURSAVERYHAPPYHEALTHYAND
PROSPEROUS
Good Selling!
Purposefully formulated for your
application AND your lifestyle.
Engines serve a variety of functions. Motor oils are
LIKEWISEDESIGNEDTOSATISFYDIFFERENTOBJECTIVES
!46SWITHFOURSTROKEENGINESARETYPICALLYUSEDINAWIDERANGE
OFOPERATINGCONDITIONSANDTEMPERATURESFROMOFFROADTOUTILITY
use, both summer and winter. ATV oils must have good wet-clutch
COMPATIBILITYANDOFFERGOODRUSTANDCORROSIONPROTECTION4HE
NUMBERONECONCERNWITHTWOSTROKESNOWMOBILEENGINESIS
POWERVALVEPERFORMANCE"ECAUSEEXHAUSTPORTVALVESCANSTICK
IFOILCANNOTKEEPCARBONFORMATIONDOWNTHEOILMUSTBURNCLEAN
WHILEOFFERINGEXCELLENTWEARPROTECTION
7EARPROTECTIONISALSOIMPORTANTINDIESELENGINESESPECIALLY
those handling high loads. Diesel oils also must control soot while
MINIMIZINGOILCONSUMPTION"ECAUSELAWNMOWERSANDOTHER
small engines are air-cooled, small engine oils must be able to
reduce the heat these engines generate.
Synthetic lubricants
you can depend on.
Place your order today!
Online Store: www.amsoil.com
4ELEPHONE1-800-777-7094
EZ Online Order Form: myaccount.amsoil.com
CHANGE SERVICE REQUESTED
Published 12 times annually
PRSRT STD
US POSTAGE
PAID
AMSOIL
ISO 9001 CERTIFIED
Filtration Solutions
WE HONOR
Minimum 10%
Post-Consumer Fiber
(Discover in U.S. only)
!-3/),).#4OWER!VE3UPERIOR7)ss Printed in U.S.A.
Æ!-3/),).#!LLRIGHTSRESERVED4HE!-3/),LOGOISAREGISTEREDTRADEMARKOF!-3/),).#
!STHEHOLIDAYSAPPROACHREMEMBER
that AMSOIL products make
outstanding gifts+EEPYOURFRIENDS
ANDRELATIVESVEHICLESANDEQUIPMENT
WELLPROTECTEDTHROUGHOUTTHEYEARBY
GIVING!-3/),PRODUCTSORAN!-3/),OIL
change. Maybe you have a friend or family
member with a four-wheeler, snowmobile or
MOTORCYCLETHATWOULDENJOYABOTTLEORTWO
www.amsoil.com
OF1UICKSHOT® to get it into the holiday
SPIRIT!-3/),ALSOOFFERSAWIDE
selection of high-quality clothing and
PROMOTIONALITEMSPERFECTFORTHATHARDTO
SHOPFORPERSON!-3/),NORMALLYSHIPS
orders within two business days, so be sure
YOUANDYOURPERSONALGROUP$EALERSPLACE
orders in time for Christmas.
December 2011
Place your order today!
Online Store: www.amsoil.com
4ELEPHONE1-800-777-7094
EZ Online Order Form: myaccount.amsoil.com