WALLFLOWERS CAMPAIGN KENTSTEPHAN.COM

WALLFLOWERS CAMPAIGN
✪
KENTSTEPHAN.COM
BATH & BODY WORKS
30 SECOND RADIO SPOT
“A WALLFLOWER AFFAIR”
MUSIC: IN (LIGHT BOSSA NOVA MUSIC)
MUSIC: UNDER AND THROUGHOUT
WOMAN (affectionately): You smell soooo good and you’re twice the size as my last one.
MAN: Mhmmm.
WOMAN (affectionately): When I turn you on, you really heat things up!
MAN: All thanks to you, babe!
WOMAN (affectionately and half-shouting): And best of all you can go ALL DAY LONG!
SFX: RECORD SCRATCH
MAN: I can?
ANNCR: (female, 20's, slightly seductive) Here’s a wallflower whose not afraid to go 24/7 in
the bedroom.
ANNCR: (female, 20's, slightly seductive) Bath & Body Works Wallflowers Duo, twice the
power, twice the fragrance, twice the love. Visit bathandbodyworks.com to find
your perfect wallflower.
MUSIC: OUT
BATH & BODY WORKS
WALLFLOWER TV SPOT
30 SECONDS - SCRIPT
VIDEO
1) FULL SHOT OF BEDROOM
WITH 24-26 YEAR OLD
BRUNETTE WOMAN ON
BED. THE PRODUCT IS
NOT VISIBLE AT THIS
POINT.
AUDIO
MUSIC: IN (LIGHT BOSSA NOVA MUSIC)
MUSIC: UNDER AND THROUGHOUT
WOMAN (AFFECTIONATELY): You smell so good!
You’re twice the size as my last one. When I turn you
on, you really heat things up!
2) CUT: CLOSE UP OF 26-28
YEAR OLD BRUNETTE
MAN THROUGH THE
MIRROR’S PERSPECTIVE
INSIDE A BATHROOM.
THE BEDROOM IS VISIBLE
IN THE BACKGROUND.
MAN IS SMILING,
NODDING, AND AGREEING
TO THE SAID THINGS.
SFX: WATER RUNNING FROM SINK
3) CUT: FULL SHOT OF THE
BEDROOM WITH WOMAN
ON BED.
WOMAN (AFFECTIONATELY AND HALF SHOUTING):
4) CUT: CLOSE UP OF MAN
CONFUSED AND
DISAGREEING WITH SAID
COMMENT.
SFX: RECORD SCRATCH
5) CUT: ZOOM INTO AN ECU
OF THE WALLFLOWER
UNIT NEXT TO THE
WOMAN’S BED.
ANNCR: (FVO, 20s, SLIGHTLY SEDUCTIVE) Here’s a
And best of all you can go ALL DAY long!
wallflower whose not afraid to go 24/7 in the
bedroom.
(MORE)
BATH & BODY WORKS
WALLFLOWER TV SPOT
30 SECONDS - SCRIPT
VIDEO
6) DISSOLVE: BLACK
SCREEN WITH WHITE
LETTERING OF PRODUCT
NAME AND B&BW LOGO.
FADE AT END.
AUDIO
ANNCR: (FVO, 20s, SLIGHTLY SEDUCTIVE) Bath &
Body Works Wallflowers Duo, twice the power, twice
the fragrance, twice the love.
MUSIC: OUT
(END)
BATH & BODY WORKS
WALLFLOWER TV SPOT
30 SECONDS - STORYBOARD
1
2
VIDEO: FULL SHOT OF BEDROOM WITH
24-26 YEAR OLD BRUNETTE WOMAN
ON BED. THE PRODUCT IS NOT
VISIBLE AT THIS POINT.
VIDEO: CUT: CLOSE UP OF 26-28 YEAR
OLD BRUNETTE MAN THROUGH THE
MIRROR’S PERSPECTIVE INSIDE A
BATHROOM. THE BEDROOM IS
VISIBLE IN THE BACKGROUND. MAN IS
SMILING, NODDING, AND AGREEING
TO THE SAID THINGS.
MUSIC: IN (LIGHT BOSSA NOVA MUSIC)
MUSIC: UNDER AND THROUGHOUT
SFX: WATER RUNNING FROM SINK
WOMAN (AFFECTIONATELY): You smell
so good! You’re twice the size as my last
one. When I turn you on, you really heat
things up!
3
VIDEO: CUT: FULL SHOT OF THE
BEDROOM WITH WOMAN ON BED.
WOMAN (AFFECTIONATELY AND HALF
SHOUTING): And best of all you can go
ALL DAY long!
4
VIDEO: CUT: CLOSE UP OF MAN
CONFUSED AND DISAGREEING WITH
SAID COMMENT.
SFX: RECORD SCRATCH
BATH & BODY WORKS
WALLFLOWER TV SPOT
30 SECONDS - STORYBOARD
5
VIDEO: CUT: ZOOM INTO AN ECU OF
THE WALLFLOWER UNIT NEXT TO THE
WOMAN’S BED.
6
VIDEO: DISSOLVE: BLACK SCREEN
WITH WHITE LETTERING OF PRODUCT
NAME AND B&BW LOGO. FADE AT
END.
ANNCR: (FVO, 20s, SLIGHTLY
SEDUCTIVE) Here’s a wallflower whose
not afraid to go 24/7 in the bedroom.
ANNCR: (FVO, 20s, SLIGHTLY
SEDUCTIVE) Bath & Body Works
Wallflowers Duo, twice the power, twice
the fragrance, twice the love.
MUSIC: OUT