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www.insotect.com / find us on Facebook Insotect (North America Office) 505-1755 West Broadway Vancouver BC. Canada V6J 4S5 email: [email protected] Insotect Annual Review 2012/2013 Insulation System. The Leading Edge. © Copyright 2012 Insotect Ltd. All illustrations, photographs and specifications in this brochure are based on the latest product information available at the time of publication. Insotect Ltd. reserves the right to make changes at anytime, without notice, in colors, materials, equipment, specifications and models. Any inaccuracies in colors shown are due to reproduction variations of the printing process. This brochure shall not be reproduced wholly or in part without prior written permission of Insotect Ltd. “Insotect”, the Insotect logo and all other Insotect related marks, images and symbols are the exclusive properties and/or registered trademarks of Insotect Ltd. For more information, please visit www.insotect.com. Brand Partners “With the continuation of Insotect Flow’s broad success in 2012 and the recent announcement of Insotect Tubic we are poised to strengthen our brand leadership.” Irvin Vale Akopov Brand Manager 1 2 The Forefront of Innovation A Pedigree of Achievement At the forefront of innovation lies the ambition to lead and the dedication to deliver. The evolution of outdoor gear comfort lies at the heart of inspiration for Insotect. The determination to bring creative technical solutions and overcome performance barriers continues to cement our position as the industry leader in construction know-how and design solutions for outdoor gear. Insotect is the originator of the ground-breaking insulation system concept that has become one of the most significant performance drivers for sleeping bags and related gear. Through a diligent commitment to investing in brand leadership and a willingness to explore technical expertise with our partners, the company has been successfully able to deliver forward thinking innovation to the outdoor gear market. With the rapid and broad adoption of Insotect Flow™ by leading industry players, we witness that the market is unquestionably hungry for forward-thinking design. With the pre-market buzz and appetite for Insotect Tubic we are reminded of the merits that come from proven leadership and forward-looking energy. Today, the technology of Insotect’s insulation systems elevates gear utility and fitness for leading retail brands such as Marmot, EMS, Big Agnes, Montbell and Rab; across North America and Europe. Anyone that has experienced an Insotect innovation first hand understands why we are the world's leading solution provider, innovator and designer of outdoor gear comfort technology. These traits comprise the Insotect pedigree and the continuation of the Insotect legacy. Insotect is setting the pace for breakthrough achievement existing at the forefront of innovation. NATIONAL GEOGRAPHIC 3 4 2012 Reflections For Insotect 2012 picked up with the exact same zeal that 2011 left off with. Insotect Flow™ continued its legacy of award winning recognition for our distributor partners by picking up two more nods from Outside Magazine and National Geographic Adventure. Even more exciting was the announcement of Insotect Tubic – the 6th Insotect insulation system. The announcement of Insotect Tubic™ was immediately met with great anticipation by the market which resulted in an exclusive agreement with Big Agnes for its inaugural year. Insotect Tubic also represented the first strategic relationship between Insotect and Pinneco a 3rd party synthetic insulation partner. The synergy of this relationship and its reception by our partners is what makes us look forward so eagerly to our next year of achievements. Insotect Flow™ Powers Big Agnes McAlpin Sleeping Bag to National Geographic Adventure Gear of the Year Award VANCOUVER BC October 17, 2012 – Insotect Ltd., a leader in sleeping bag construction technology, is pleased to announce that its Insotect Flow™ insulation system has helped power the zero-degree Big Agnes McAlpin SL sleeping bag to inclusion on the Gear of the Year list from National Geographic Adventure. Insotect’s contribution to Big Agnes’s McAlpin SL sleeping bag includes the Insotect Flow insulation system. Insotect Flow is an evolution in sleeping bag construction; combining the presence of vertical thermal channels (VTCs) with Insotect’s proprietary FlowGates™. Insotect Flow’s vertical thermal channels distribute heat more readily from head to toe compared with traditional side-to side horizontal baffles. The vertical baffle construction enables the design of the bag to follow the contours of the user more closely, taking on a more comfort forming shape and keeping the insulation closer to the body. Heat can now effectively travel the entire length of the channel alongside the body, bringing warmth throughout. Insotect Flow’s vertical orientation also requires fewer total baffles which translates into an overall lighter product due to a reduction in material weight. Insotect Tubic™ Adopted by Big Agnes for Spring 2013 VANCOUVER BC July 30, 2012 – Insotect Ltd. is pleased to announce that the company’s Insotect Tubic insulation system will make its debut as part of the Big Agnes sleeping bag product roster in Spring 2013. The immediate adoption of Insotect Tubic by Big Agnes reflects a positive step forward for both companies in working together to deliver leading innovation to the outdoor gear market. Building on the momentum of previous Insotect insulation systems, Insotect Tubic represents the latest innovation in construction technology for sleeping bags that utilize synthetic fiber-insulation. Insotect Tubic combines the presence of two Insotect proprietary technologies; Vertical Thermal Channel™ (VTC) and DualVault™ into one complete vertically baffled insulation system. This system allows a pair of arched insulation fibers to run unobstructed from head to toe while supporting the integrity of the insulations arched form. This unique construction method traps more air than conventional systems by increasing vertical loft (from body to the outside environment) and horizontal loft (from head to toe) which in turn enhances heat retention. The additional loft combined with the exceptional resiliency of the arched insulation fibers subsequently provides a degree of extra cushioning against rough outdoor contours. Insotect is also pleased to be able to include Pinneco Core® - developed by Pinneco Research Ltd. - as the ingredient fiber insulation for Insotect Tubic. “We are thrilled with the level of interest Insotect Tubic has garnered since its introduction and we are very excited to have Big Agnes as our exclusive distributor for the launch of this product. We expect this to be another significant stepping stone for both companies moving forward.” – Irvin Vale Akopov, Brand Manager. By providing leadership in innovation and practical design application, Insotect is able to offer complete award winning solutions to its distributor brands. This award comes shortly after the launch of Insotect’s newest insulation system titled Insotect Tubic™ which has already been picked up exclusively by Big Agnes for 2013. Insotect Tubic will be incorporated into four new Big Agnes bags available in Spring 2013: the Shoestring SL 15°F, Beeler Gulch, the Betty SL and the Gem Lake SL. “It’s a welcome continuation to the string of achievements stemming from the adoption of Insotect Flow by our partners. We are extremely pleased to be able to work closely with quality partners like Big Agnes who are leaders in the outdoor gear market. Getting this kind of award recognition validates the diligent effort both companies invest in making the best possible products for outdoor gear enthusiasts.” – Irvin Vale Akopov, Insotect Brand Manager. Insotect Introduces New Insulation System; Insotect Tubic™ The McAlpin is one of over 20 sleeping bags available from Big Agnes in 2013 which will feature the Insotect Flow insulation system. VANCOUVER BC July 18, 2012 – Insotect Ltd. is pleased to officially introduce its latest insulation system; Insotect Tubic™. Building on the momentum of previous Insotect insulation systems, Insotect Tubic represents the latest innovation in construction technology for sleeping bags that utilize synthetic fiber-insulation. Insotect Flow™ Powers NEMO’s Spoon™ Shape Series Sleeping Bag to 2012 Outside Magazine Gear of the Show Award Insotect Tubic combines the presence of two Insotect proprietary technologies; Vertical Thermal Channel™ (VTC) and DualVault™ into one complete vertically baffled insulation system. This system allows a pair of arched insulation fibers to run unobstructed from head to toe while supporting the integrity of the insulations arched form. VANCOUVER BC August 15, 2012 – Insotect Ltd., a leader in sleeping bag construction technology, is pleased to announce that its Insotect Flow™ insulation system has powered the NEMO Spoon Shape Series Sleeping Bag to an Outside Magazine Gear of the Show award at Outdoor Retailer’s Summer Market 2012. This unique construction method traps more air than conventional systems by increasing vertical loft (from body to the outside environment) and horizontal loft (from head to toe) which in turn enhances heat retention. The additional loft combined with the exceptional resiliency of the arched insulation fibers subsequently provides a degree of extra cushioning against rough outdoor contours. Insotect’s contribution to NEMO’s Spoon Shape series sleeping bag includes the Insotect Flow insulation system. Insotect Flow is an evolution in sleeping bag construction; combining the presence of vertical thermal channels (VTCs) with Insotect’s proprietary FlowGates™. Insotect Flow’s vertical thermal channels distribute heat more readily from head to toe compared to traditional side-to side horizontal baffles. Heat can now effectively travel the entire length of the channel alongside the body, bringing warmth throughout. Vertical baffle construction also allows the gear design to more closely reflect the contours of the user, taking on a more comfort forming shape which in turn keeps the insulated comfort closer to the body. Another significant benefit with Insotect Flow’s vertical orientation is the need for fewer total baffles. Fewer baffles mean less material and less material translates directly into lighter gear. Insotect Flow is once again recognized as setting a new standard in sleeping bag performance and comfort. By providing leadership in innovation and practical design application, Insotect is able to offer complete award winning solutions to its distributor brands. This award comes shortly after the launch of Insotect’s newest insulation system titled Insotect Tubic™ which has already been picked up exclusively by Big Agnes for 2013. Insotect is also pleased to be able to include Pinneco Core - developed by Pinneco Research Ltd. - as the ingredient fiber insulation for Insotect Tubic. The inclusion of Pinneco Core stems from a new strategic alliance between Insotect Ltd. and Pinneco Research Ltd. The unique performance properties of both Insotect Tubic & Pinneco Core make an ideal match as the two products have been specifically tailored to maximize each others performance capabilities. “Insotect Tubic illustrates our continued dedication in bringing breakthrough performance and innovation to the outdoor gear market. This insulation system adds yet another significant asset to our know-how portfolio. We are also excited to draw on a new strategic channel which deepens our value proposition for our distributors and partners.” – Irvin Vale Akopov, Brand Manager. Insotect Tubic is slated for market availability in early 2013. “This nod by Outside Magazine is a reminder of the legacy that Insotect has created within our category. Insotect Flow continues to root itself as a difference maker for our partners even at a time when we are gaining traction with our newest construction technology. Our know-how continues to reshape the sleeping bag market landscape and we are happy to be able to work closely with brand leaders like NEMO to achieve this kind of recognition.” – Irvin Vale Akopov, Insotect Brand Manager. 5 6 Insotect Flow™ is a flow-optimized insulation system that delivers uniform heat distribution and natural body contouring through its revolutionary baffle design. Uniform Heat Distribution Conventionally baffled systems heat your body one baffle chamber at a time. But Insotect Flow's advanced body-heat management system rapidly transfers heat from the core of your body to your extremities for uniform warmth and comfort. Natural Body Contouring Insotect Flow™ naturally contours your body to limit excess bulk and allow your insulation to be held closer to your skin. This gives you a sense of natural body fit for an enhanced outdoor comfort experience. Stylish and Lightweight The mold of the conventional horizontal baffle systems has been broken. Insotect Flow™ leverages its distinctive visual flowing style for a lighter weight system that uses less baffle material. 7 8 Insotect A-Flex™ is a hi-loft insulation Insotect A-Shingo™ is the advanced Maximum Body Support Enhanced Heat Retention Insotect A-Flex™ utilizes "flexed" synthetic insulation fibers to generate maximum loft and loft resiliency. This ensures optimal protective cushioning over your entire body. Insotect A-Shingo holds vital body heat right next to your skin. Protective "air pockets" deliver an additional thermal barrier between you and the cold outside air. Supreme Heat Retention Reduced System Weight Insotect A-Flex™ uses protective "air pockets" for an additional thermal barrier between you and the cold outside air. This unique design feature holds vital body heat right next to your skin for enhanced heat retention. In adding to the already proven shingle insulation system, Insotect A-Shingo™ actually reduced system weight. Anchor™ Technology delivers a serious thermal upgrade, while using less insulation, for a system that's super lightweight. system that exploits the flexible nature of synthetic fibers for superior body support and increased heat retention. 9 shingle insulation system that perfects the world's most popular outdoor gear construction design for enhanced heat retention and weight reduction. 10 The Innovation Mix EMS Insotect’s expertise in delivering innovation has helped provide the market with more options in leading sleeping bag construction and design. Our award winning know-how goes into each bag we help develop for our partners. We are proud to showcase some of these leading products which were made possible through our commitment to forward thinking innovation. Triple-Award Winner Big Agnes Gunn Creek 30 Marmot NATIONAL GEOGRAPHIC Rab Sierra Designs Cloud 15 Sierra Designs Marmot Plasma 15 Product Name Insulation System Insotect Flow™ Insotect Flow™ ● Fish Hawk 30 Insotect Flow™ ● Lost Ranger 15 Insotect Flow™ ● Mountain Light 15 Insotect Flow™ ● Storm King 0 Insotect Flow™ ● Boreal 20 Insotect A-Flex™ ● Zirkel SL 20 Insotect Flow™ ● Velocity 35 Insotect A-Shingo™ ● Pomer Hoit SL 0 Insotect Flow™ ● Hahns Peak SL -20 Insotect Flow™ ● Heart Mountain SL 30 Insotect Flow™ ● Mystic SL 15 Insotect Flow™ ● Blackburn SL Insotect Flow™ ● Grouse Mountain 15 Insotect Flow™ ● Deer Park 30 Insotect Flow™ ● Summit Park 15 Insotect Flow™ ● Hogan Park 0 Insotect Flow™ ● Amber SL 30 Insotect Flow™ ● Peggy SL 15 Insotect Flow™ ● Edna SL -5 Insotect Flow™ ● Pearl 30 Insotect Flow™ ● Roxy Ann 15 Insotect Flow™ ● Ethel 0 Insotect Flow™ ● Helena -15 Insotect Flow™ ● Fria 15 Insotect Flow™ ● Encampment 15 Insotect A-Flex™ ● Farwell 0 Insotect A-Flex™ ● Lulu 15 Insotect A-Flex™ ● Brooklyn 0 Insotect A-Flex™ ● Gunn Creek 30 Insotect A-Shingo™ ● Slavonia 30 Insotect A-Shingo™ Product Name Insulation System ● Plasma 15 Insotect Flow™ ● Plasma 30 Insotect Flow™ ● Plasma 40 Insotect Flow™ Product Name Insulation System ● Infinity 500 Insotect Flow™ ● Infinity 300 Insotect Flow™ Product Name Insulation System Insotect Flow™ Product Name Insulation Technology ● Spiral Down Hugger U.L.S. FlowGate™ ** ● Spiral Down Hugger U.L. FlowGate™ ** ● Spiral Down Hugger S. FlowGate™ ** ● Spiral Down Hugger FlowGate™ ** ** Component of Insotect Flow™) NATIONAL GEOGRAPHIC Triple-Award Winner Insulation System ● Mountain Light 0 EMS Mountain Light -20 11 Product Name ● Mountain Light -20 ● Cloud 15 Montbell Big Agnes Montbell Spiral Down Hugger Rab Infinity 300 12 Looking Ahead Continuing Innovation As we look ahead to 2013, Insotect has positioned itself to establish new benchmarks on the strength of growing partnerships and collaborations. On the horizon lies the reality of working with an expanded distributor line up and an expanding presence in North America as well as Europe. The role of Insotect being solely a sleeping bag innovator may also become a forgotten notion as we leverage existing and new innovation into bold, and exciting new category opportunities. With the successful launch and ongoing sell through of Insotect Flow powered products, we will be looking to the future of synthetic bags with Insotect Tubic™ - our newest insulation system. Insotect Tubic marks the first strategic alliance between Insotect and Pinneco Research Ltd. – a supplier of leading edge synthetic insulation. Also joining in on the excitement is Big Agnes who recently secured an exclusive distributorship of Insotect Tubic for 2013. The future is bright and we anticipate to have many highlights from this launch in 2013. Primary Insulation Partner 13 14 15 Growing Partner Product Offerings Broadening Our Reach Through 2012 Insotect has made great strides in sharing its innovation and design know-how with our partners. With the success of those collaborations comes the opportunity to strengthen and expand those inroads. 2013 will show an expanded presence in partners’ product rosters such as Big Agnes, Sierra Designs and Marmot. Insotect Flow stands to occupy a greater share of market space, spawning more bag variations and venturing into potentially new categories. As we kick off another new year we look forward to formally announcing new relationships with exciting new partners both at home and abroad. The strength of Insotect’s innovative intellectual property has drawn enthusiasm from new suitors such as NEMO, Salewa, Brooks-Range and Stoic (Backcountry.com). Building on the strength of our existing relationships while bringing new brand partners online allows us to provide an improved outdoor gear experience for a broader market in both North America and Europe. 16
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