A leading publisher in the French market

2014
2015
A leading
publisher in
the French
market
The French publishing market at a glance*
• French market overview :
• 300 million books sold in 2014
• 3.3 billion Euros in sales
• Approximately 60 000 new titles yearly
• French book market specificities :
•Price fixed by publishers, no discounting (Lang law, 1981)
•Dense coverage of territory by various types of points of sale (independent booksellers,
chains, supermarkets, news outlets, specialty shops, etc) : 6 000 points of sale for a population
of 50 million adults
•Continued predominance of books on paper : compared to the US and UK markets, a much
smaller proportion of sales are in digitalized and audio formats
• A market historically stable (2001-2011), with a slight downturn in sales since 2012
• Paperbacks contribute for 35% of paper sales
Editis and Univers Poche on the publishing market*
• Editis, Univers Poche’s parent company, ranks 2nd in the French market : 17% of market
share in value and volume
• Univers Poche contributes for 31% of the Editis Publishing Group sales in value
and for 41% of Editis sales in volume
• On its own, with less than 1% of titles on the market, Univers Poche contributes for 7%
of French book sales
market shares in 2014 (value)
Other
43%
Hachette
20%
17%
[5.2%]
Média
Albin Michel
participation 5%
4%
market shares in 2014 (volumes)
Other
38%
Editis 17%
[Univers Poche 5.2%]
Hachette
25%
17%
[7%]
Madrigal
11%
Média
Albin Michel
participation 5%
3%
Editis 17%
[Univers Poche 7%]
Madrigal 12%
* Books on paper sold within France
Univers Poche : a quick overview
• Univers Poche comprises six imprints specializing in different markets :
•Leadership positions on many markets segments
•770 new titles yearly
•5 500 titles currently available (paper) •Creative know-how in launching new titles,
as well as in maintaining long-term sales
•2 000 digital books
•More than 26 million books sold in 2014 •A capable, efficient and highly motivated team
• 45% sales made up of new titles
• 55% sales contributed by the backlist
of 60 full-time employees
Univers Poche’s imprint for large-format, original publications
• Hardcover, large-format and trade titles
• General and genre fiction (literary fiction, thriller, mystery, fantasy, science fiction, chick-lit…),
as well as non-fiction (humour, biography, politics, self-help…)
• 40-50 releases per year
• 850 000 copies sold in 2014
• Ranked 3rd in mystery/thriller genre novels
• Ranked 8th in large format fiction
Some of our foreign authors :
Lauren Weisberger • Harlan Coben • Peter James • Nicci French • Jasper Fforde • Eowyn Ivey • Chris Pavone • Lyndsay Faye • Charlotte Rogan •
Jonathan Tropper • Jess Walter • Tom Perrotta • James Rollins • Andrea Camilleri • Gabrielle Zevin • Jed Rubenfeld • Rhidian Brook
Univers Poche’s paperback general interest imprint
• France’s N° 1 paperback publisher : 27% share of contemporary paperback fiction sales
• A rich catalogue including all types of fiction ; classics ; non-fiction ; history ; self-help ; how-to…
• 330 new releases per year
• 18.5 million copies sold in 2014
• Publisher of 6 of the 10 top-selling authors of paperback contemporary fiction in France
A long experience in publishing international best-sellers :
Harlan Coben • Peter James • Sophie Kinsella • Lauren Weisberger • Carlos Ruiz Zafón • John Grisham • Danielle Steel • Elizabeth George •
Michael Crichton • Kathy Reichs • Steve Berry • Raymond Khoury • JRR Tolkien • Terry Pratchett • Donna Tartt • S.J Watson • Jonas Jonasson
• Markus Zusak • Lori Nelson Spielman • Fannie Flagg • Hilary Mantel • Tim Willocks • Tom Rob Smith • Mark Haddon • Rachel Joyce
Univers Poche’s paperback literary imprint
• Original publications and reprints of international and French fiction : up-market contemporary,
historical and genre fiction (mysteries, thrillers, “noir”) ; literary non-fiction and high-end graphic works
• 125 new releases per year
• 2 million copies sold in 2014
• 4% of total paperback fiction market and 7% of translated paperback fiction
A prestigious catalogue of foreign authors :
Haruki Murakami • Khaled Hosseini • Bret Easton Ellis • Toni Morisson • Vikas Swarup • Richard Powers • Armistead Maupin • Nick Hornby • Julie Otsuka
• John Kennedy Toole • Alexander McCall Smith • Anne Perry • Ellis Peters • Paul Doherty • Ariana Franklin • Peter Tremayne • David Nicholls • Jess Walter
Univers Poche’s Youth market imprint
• With better average sales per title, N°2 of France’s children’s fiction market :
15.2% of large format sales and 8.5% of mass market paperback sales
• Children’s books for ages 6 and up : original publications and reprints for Young Adult,
Middle-grade and early readers
• Hardcover, trade and mass-market paperback fiction ; illustrated books
• 125 new releases per year
• 3.5 million copies sold in 2014
Some of our foreign authors :
Suzanne Collins • Erin Hunter • Sarah Dessen • Holly Black • P C Cast • Cassandra Clare • Carlos Ruiz Zafón • James Dashner • Harlan Coben
• Gayle Forman • Cathy Cassidy • Markus Zusak • Melissa Meyer • Scott Westerfeld • Licia Troisi • Stephen and Lucy Hawking
Univers Poche’s manga imprint
• Manga Publisher specialized in Seinen (adolescents, adults), Shonen (8-20 year-olds)
and Shojo (young and adolescent girls)
• 70 new releases per year
• More than 1 million copies sold in 2014
• Ranked 5th in France’s manga market
Some of our series :
FullMetal Alchemist • Satan 666 • Ippo • Red Eyes Sword \ Akame Ga Kill ! • Inazuma Eleven • Les Vacances de Jésus et Bouddha • Pokémon
Noir et Blanc • Pokémon La Grande Aventure • Pokémon XY • Secret Service : Maison de Ayakashi • Soul Eater • Resident Evil • Blazer Drive
• Blood Lad • Saint Seiya–The Lost Canvas • Saint Seiya–Saintia Shô • Les Misérables • Arslân • Vinland Saga • Nyanpire
Univers Poche’s e-book imprint
• A rich and highly varied catalogue with :
• Digital versions of titles from Univers Poche imprints : new works (simultaneous publication
of paper and digital versions) ; backlists (gradual digitization)
• Books available exclusively as digital books : launching of collections of short-stories
• Books from the catalogues of outside publishers : digitization of new publications and backlists
of publishers who entrust their catalogues to Univers Poche for e-book marketing
• More than 2000 e-books available and 270 000 e-books sold in 2014
• Consistently well ranked in lists of best-selling e-books
Univers Poche within the French market
• 1st in adult paperbacks : nearly one out of four paperbacks purchased in France
is a Univers Poche title
• 1st overall in paperback contemporary fiction
• 1st in paperback thriller/mystery genre
• 2nd in paperback SF/fantasy genre
• 1st in paperback historical novels
• 2nd in Children’s fiction
• 4th in large format original mysteries/thrillers
• 5th in manga market
• Top rankings, thanks to better average sales than its leading competitors
• Unlike most of its competitors, Univers Poche maintains excellent market share in each
distribution channel ensuring that all books maximize visibility and reach their target audiences
• E-book sales contribute for 6% of Univers Poche’s publications (volume)
France decreased by -1.5%, Univers
Poche sales increased by +5.3%
UP Market share and evolution of store sales
as compared to those of its primary markets*
Change in sales
2014 vs 2013
•
Whereas French paperbacks
decreased slightly in 2014 (-0.8%),
Univers Poche paperback sales
rose by +4.6%
• Within
its primary market –
contemporary fiction –, Univers
Poche increased its sales by +7.5%
in 2014, while the market segment
remained flat
• The mystery/thriller segment is
one of Univers Poche’s strongholds :
with three imprints, Univers Poche
contributed 31% to sales of the
genre in 2014, making UP the market segment’s primary actor
• In
Children’s fiction, UP’s
youth imprint, Pocket Jeunesse,
consistently outperforms an erratic market with significant yearly
sales increases : +3.1% in 2012,
+4.7% in 2013 and +5.4% in 2014
• UP’s contemporary fiction market share has progressed annually
in all formats since 2011
Volumes of sales
in millions
Evolution
Univers Poche Evolution
Total market
market share market UniversPoche sales France
Univers Poche
sales France
Global French market
7.1% -1.5% +5.3% 298.8
21.3
Paperbacks
18.5% -0.8% +4.6% 104.3
19.3
Adult paperbacks
22.4% -0.5% +5.8% 75.2
16.8
Total contemporary fiction
22.3% -0.5% +7.5%
66.6
14.9
Paperback
contemporary fiction
31.3% 0.2% +7.4% 45.3
14.2
Total mystery/thriller
31.3% -5.8% +7.7% 16.3
5.1
Paperback mystery/thriller
38.5% -4.9%
+6.4% 12.3
4.7
Total children’s fiction
10.6% +3.8% +5.4% 24.9
2.6
*all figures excluding e-books and export sales, source GFK distributor panel
Univers Poche annual Market share (in volume)
Contemporary fiction
2011
19%
2012
21%
2013
21%
2014
22%
Market share all formats
2011
27%
2012
29%
2013
29%
2014
31%
Market share paperback format
Conception graphique et réalisation : t–etienne @wanadoo.fr
• In 2014, while total book sales in
12-21 : more than
2000 e-books
available
Pocket : France’s
N°1 paperback
publisher
Fleuve
éditions :
ranked 3rd
in mystery/
thriller
genre novels
10/18 :
a prestigious
catalogue
of foreign
authors
Pocket
Jeunesse :
N°2 of
France’s
children’s
fiction
market
Kurokawa :
ranked 5th in
France’s manga
market