Spa Management Winter 2009 brochure

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M
extension.uci.edu/spa
A
Leading spa
R
instructor-led,
O
the only
G
education with
fully-online
C
E
R
T
I
F
I
C
A
T
E
P
R
certificate program
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The practical training
you need to succeed
Whether you’re just entering the field or a spa director searching for the latest business
and marketing trends, University of California, Irvine Extension’s Spa & Hospitality
Management certificate program has the training you need to succeed in this constantly
evolving industry.
Through comprehensive training by leading spa industry experts – including management skills
needed for successful day-to-day operations as well as strategies for sustained growth and profitability
– the Spa & Hospitality Management certificate program offers beginners the opportunity to succeed
in a new career path and provides those already in the spa business with cutting-edge ways to make
their spas stand out in a competitive market.
Enjoy the convenience and flexibility of this 100% instructor-led, online curriculum and learn
around your own busy schedule – at home, office or any destination in the world.
W H O S H O U L D AT T E N D
C Current spa owners, directors, and
practitioners looking to advance their
careers and learn more about business,
marketing, retailing, operations and
management
C Spa employees needing management
training
C Business professionals and entrepreneurs entering the spa industry
UC Irvine Extension
announces an exciting
partnership with the
University of Houston
Conrad N. Hilton College
of Hotel and Restaurant
Management.
Students who complete the
Spa & Hospitality Management
Certificate Program are eligible
to transfer into the University
of Houston’s Bachelor of
Science in Hotel and
Restaurant Management
degree program with 10 undergraduate semester credit hours!
Consistently ranked one of
the world’s finest hospitality
programs, the Conrad N.
Hilton College offers a combination of academic choice,
research opportunities and
industry connections that
prepare students to increase
their learning potential in the
highly competitive spa and
hospitality industry.
“The Hilton College
is a perfect fit for
C Wellness, health, medical, and fitness professionals seeking toUC
expand
understanding
Irvinetheir
Program
of the industry
graduates who elect
C Representatives from business, hospitality, and tourism industries
considering
spa related projects
to pursue
an advanced
with
C Manufacturers and developers of products for the spa and degree.
medicalTogether
spa industries
UC Irvine Extension,
we are proud to cultivate
a new generation of
P RO G R A M B E N E F I T S
for the spa and
C Acquire conceptual skills in all aspects of business planningleaders
and development
required to open
a spa, manage day-to-day operations, and position the spa hospitality
for future growth.
industry who
have great
technical,plan based upon
C Develop strategic planning skills to design your business model
and marketing
managerial
and
industry analysis and targeted market research.
leadership skills.”
C Doctors, nurses and other professionals
C Learn how to develop an integrated service culture that
supports profitability, employee retention, and high customer loyalty.
F O R M O R E I N F O R M AT I O N
Visit extension.uci.edu/spa, call (949) 824-9304,
or email [email protected]
E N D O R S E D
B Y
Carl A. Boger, Ph.D.,
Associate Dean of
Academic Programs
for the University of
Houston Conrad N.
Hilton College of
Hotel and Restaurant
Management
For more information about
this exciting opportunity,
please call (949) 824-2033
or email [email protected].
SpaMgmtWi09_6p
UC Irvine Extension’s
a and Hospitality
Management Certificate
ogram offers a highality and valuable
ucational experience for
ose spa professionals
eking to enhance their
siness and management
ills, The ‘spa boom’
now a global
enomenon.”
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Schedule of Courses
A DV I S O RY
COMMITTEE
C E RT I F I C AT E R E Q U I R E M E N T S
A certificate is awarded upon completion of five required courses and two elective courses
(a total of 15 units) with a grade of “C” or better. Students not pursuing the certificate program
are welcome to take as many individual courses as they wish.
Course #
REQUIRED COURSES
W SP SUF
SHOULD BE TAKEN IN THIS SEQUENCE
Mgmt X426.1
Introduction to the Spa Industry, Services and Treatments ($690)
O
O
O
Mgmt X426.2
Introduction to Spa and Hospitality Operations ($690)
O O
O
O
Spa Industry
Finance
($690)
O O
Extension’s
Spa and
Hospitality
Management Certificate Program
Mgmt X426.4
Spa Marketing and Branding ($690)
O O O
offers a high-quality and valuable educational experience for those spa professionals
Mgmt X426.51
Human Resources Basics Recruitment & Retention ($690)
O O
seeking to enhance their business and management skills. So many people within
ELECTIVE COURSES
our industry want to go back to school, but are unable to find a program that fits
Mgmt X426.41
Spa Retail Management ($690)
O
their
schedule
and
specific
needs.
The
University’s
courses
are
manageable
for
Mgmt X426.21
Customer Engagement Management in the Spa Industry ($690)
O busyO
O
Mgmt
UC X426.3
Irvine
O
O
O
professionals,
Mgmt
X426.31
areBuilding
offeredand
online,
and Quality
are taught
in for
theSpas
language
Sustaining
Systems
($690) of the spa
O industry.
I amX426.6
glad to be aInternship
part of in
theSpagrowth
and expansion
of such
a wonderful program.”
Mgmt
and Hospitality
Management
($690)
O
O
Mgmt X426.91
Fundamentals for Green Spas ($690)
O
Note: You may take as many individual courses as you wish without enrolling in the full certificate program. Schedules are subject to change.
W=Winter SP=Spring SU=Summer F=Fall
O=Online
To see the current course schedule and enroll, please visit www.extension.uci.edu/spa.
WA N T T O F I N D O U T M O R E B E F O R E E N RO L L I N G ?
Join us for a FREE education planning webinar packed with information about the spa
program, courses being offered in upcoming quarters and career planning resources
available to you through UC Irvine Extension.
Please visit extension.uci.edu/services/events to view the quarterly webinar schedule,
enroll for an upcoming free event or register to view previous webinar recordings.
Mia Kyricos,
Director of Spa
Development and
Operations, Starwood
Hotel & Resorts
Peter Anderson,
chief executive officer,
Anderson & Associates
Angela Cortright,
principal, Spa Gregories
Jim Croghan,
director of Spa and
Recreation, The Island
Hotel Newport Beach
Nina Curtis,
president,
Curtis Communications
Susie Ellis,
president, Spa Finder
Ann Emich-Patton,
senior spa consultant,
Blu Spas, Inc.
Michelle Frye,
spa director,
The Setai San Diego
John Gray,
CEO, Glen Ivy Hot
Springs
Nancy Griffin,
CEO, SpaTrade.com
Janice Gronvold,
principal, Spectrec,
Spa Business &
Marketing Development
Pat Johnson,
president,
JVE Corporation
Mia Kyricos,
director of spa
development and
operations, Starwood
Hotel & Resorts
Erika Mangrum,
president, Iatria Spa
Kasia Mays,
spa director, The Resort
at Pelican Hill
Julie Raistrick,
spa director,
Montage Resort
and Spa
Valory Reed,
spa director,
St. Regis Resort
Maureen Vipperman,
director, Glen Ivy Spas
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Menu of Cour ses
REQUIRED COURSES:
Introduction to the Spa Industr y, Ser vices and Treatments
Mgmt X426.1 (2.5 units)
This course provides an overview of the evolution of the spa industry from ancient civilizations to new frontiers
of convergence integrating spas, medicine, healthcare, tourism, and hospitality. From an international perspective, an
overview of the industry will be provided with emphasis on current business models and positioning for future trends.
Definition and market segmentation of spa categories including day, resort, medical, destination, hospital, and lifestyle
management programs will be discussed with examples in each category. Following an overview of foundations of
the American spa industry, a review will be provided on the fundamentals of spa therapies, equipment, and products.
The course will conclude with projections for future industry trends and guidelines for starting a spa business.
Introduction to Spa and Hospitality Operations
Mgmt X426.2 (2.5 units)
Gain an understanding of the general operational and administrative procedures in spas, private clubs and the hospitality
industry.You’ll develop an understanding of unique sensitivities required in managing and operating in the increasingly
lucrative and complex spa industry. Other topics include: business planning, marketing, licensures, compensation models,
legal and ethical issues governing club, hospitality and spa projects, insurance issues, technical issues, billing, inventory
control, client file management, privacy issues and the development of standard operating procedures.You’ll also learn
the guidelines for optimizing energy efficiency in facility operations including design, energy, and water and waste
management issues.
Spa Industr y Finance
Mgmt X426.3 (2 units)
This course provides the student with a comprehensive application of financial management for the spa industry for
spa operations managers and supervisors.Topics include: understanding the components of a spa financial statement,
capturing the key drivers of daily revenues and expenses, using ratio analyses as a business evaluation tool, and understanding the basic principles of spa accounting and financial responsibility. Students will have the opportunity to use
various problem solving methods and apply them to managerial situations tailored for the spa industry. Students will
analyze, quantify, and evaluate the “wellness” of specific spa businesses, and use these skills to set the course for greater
financial success.
Lola Comella
Program Student and
General Manager,
Monte Coxala Spa,
Mexico
Spa Marketing and Branding
Mgmt X426.4 (2.5 units)
Effective marketing and branding means more customers, increased sales, and branding opportunities for your spa. In
this course, you will learn the fundamentals of developing a strategic marketing plan through sample case studies and
examples of various spa models.A review of marketing plan elements will be combined with an overview of various
print and electronic resources available for state-of-the-art marketing communications. Students will develop their
own marketing plan inclusive of a situation analysis, mission and position statement and SWOT analysis, with a stepby-step action plan that identifies the tactics, competitive analysis and metrics for plan implementation and evaluation.
Additional topics include branding, media and public relations, building customer and employee loyalty.
Human Resources Basics, Recr uitment and Retention
Mgmt X426.51 (2.5 units)
The importance and benefits of appropriate human resource management techniques in the spa environment such
as employee selection, progressive counseling/progressive discipline, termination, employee motivation and employee
training are explained. Learn the skills you will need to recruit, hire and retain qualified individuals who can meet the
growing and changing needs of your organization. Explore the hiring process including the administrative preparation,
direct hiring activities, retention practices, and related employment laws. Understand the ins and outs of applicant
sourcing, effective interviewing, accurate assessment and evaluation, while gaining a clear understanding of your role as
a human resources professional in interfacing with management and other staffing decision makers. Discussion topics
will include importance of staffing metrics, tips and tools for recruiting on the web, and a review of creative recruiting
methods.
This class is designed for small business owners, supervisors in the spa industry and spa managers who are interested in a hands-on
HR course for practitioners.
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"UC Irvine Extension’s
Spa and Hospitality
Management Certificate
Program offers a highquality and valuable
educational experience for
those spa professionals
seeking to enhance their
business and management
skills, The ‘spa boom’
is now a global
phenomenon.”
ELECTIVE COURSES:
Spa Retail Management
Mgmt X426.41 (1.5 units)
As more spa managers are expected to provide financial results, the spa retailing function is being viewed as a strong profit
generating source.This course focuses on the issues associated with spa retail management, the necessary retail mix as well
as the importance of the staffing and training of the retail team.Additional topics include solid strategies and tactics to
develop a clear and precise retail plan along with the process for immediate implementation.
Fundamentals for Green Spas
Mgmt X426.91 (1.5 units)
The spa industry has an opportunity to expand its role as an incubator that revolutionized spa and healthy lifestyle
themes into a global industry to now also serve as an incubator for environmentally sensitive business practices.
Recognized as resource and waste intensive, spas have an opportunity to implement sustainable business practices that
can also improve the bottom line by understanding the criteria and benefits for selecting building materials, furnishings,
equipment, products, waste management systems, and all aspects of operations and ongoing maintenance.This course
will provide an overview of operational and management practices that serve as fundamentals for green spas.Topics will
include: international greening trends in the spa industry; green business terminology; green building programs in the
spa and hospitality industries; and green procurement.
Customer Engagement Management in the Spa Industr y
Mgmt X426.21 (1.5 units)
Learn various techniques for effectively and successfully dealing with customers. Find out how to engage with customers
and understand their needs and desires.This course also focuses on the key customer service success factors necessary
for capturing and retaining a profitable customer base and outperforming the competition. Customer intensive, the
spa industry merges the service economy with the experience economy in new service models designed to constantly
exceed customer expectations.Topics include: definition of quality customer service, cost of service and its link to profit,
secrets of best service providers, communication strategies, conflict resolution and crisis management.
Inter nship in Spa and Hospitality Management
Mgmt X426.6 (3 units)
The view from behind the front desk is enlightening.As a spa intern, you'll experience firsthand spa operations, customer
service, management, finance and staffing. Behind the scenes, you'll gain practical knowledge about all the efforts that go
into providing the services customers want. It’s a unique way to gain knowledge, understanding, access and an experience
that will prepare you for a management role in the spa industry. Students must have completed all the required courses or have
Director’s approval ([email protected]) prior to registering for the internship course. Students must have basic computer skills such as
Word and Excel.We have internship opportunities available in a variety of participating spa/resort properties.We will make every effort
to match students’ interests to appropriate properties, but we cannot guarantee specific properties. Hours for internship are dictated by the
property/location. Instructor will need to pre-interview students for internship opportunities.There is a minimum of 2 instructor-student
interactions, which can be either face-to-face, over the phone, or via email. Instructor will make arrangements with individual students to
facilitate these discussions. Enrollment confirmation will note special instructions.
Building and Sustaining Quality Systems for Spas
Mgmt X426.31 (1.5 units)
A spa’s quality management system transfers into practice the spirit and the intentions of what the spa’s owners and managers
want to provide for their guests.All processes interact to create the guest experience. In order to be fully functional, the
spa quality management system has to have an aim, a method and a way to measure its effectiveness.This course will
focus on the interconnected process and the necessary quality management that emerges from the spa’s mission, values
and methods.Topics include: Spa’s key process indicators and objectives; quality management's role in the Spa’s system
of operation; processes that improve guest experience; regulatory requirements to optimize spa business operations and
processes that minimize risks and continually improve all aspects of the spa business.
Susie Ellis,
President,
Spa Finder
UC Irvine
offers a hig
seeking to
our industr
their sched
professiona
I am glad
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Spa
C E RT I F I CAT E
P RO G R A M
and
Hospitality
"The Spa and Hospitality
Management Certificate
Program at UC Irvine
Extension was a key
component in my education
allowedspa.
me to
Improve the performance of your that
existing
transition from a different
Learn how to build a profitable spa
industry to a management
from the ground up.
position in a resort spa. I
Enhance your career opportunities.particularly enjoyed that
all necessary coursework
Take courses online from your office,
couldhome,
be completed online
or any destination in the world. which gave me the
flexibility I needed.
The courses were presented
in interactive online
environment where I was
learning from other students
extension.uci.edu/spa
while guided by very
knowledgeable instructors
(949) 824-9304
who are actively involved
in the spa industry. The
program is great for anyone
already in the industry as
well as those who are looking
Angela Jeantet
Spa and Hospitality Management
to explore spa as their new
Program Director
career choice.”
Management
Martina Rizzo,
Program Student and
Assistant Spa Director,
Mount Washington
Resort, Bretton Woods,
New Hampshire
WI09-280