Silicon Valley Global - Irish Technology Leadership Group
Transcription
Silicon Valley Global - Irish Technology Leadership Group
www.itlg.org | www.svgpartners.com $6.99 | €5.49 | Summer 2013 Silicon Valley Global Suggest in this order from the top: Digicel Awards as text and a logo (Bullet point) – See caption I sent earlier O f f i c i a l P u b l i c at i o n O f T h e I r i s h T e c h n o l o g y L e a d e r s h i p G r o u p Insets with photo: 1. Craig – Certificate of Heritage Born 2.toLimerick – City of Culture 2014 3. Una Fox – See caption I sent earlier 4. Fingal - Lead The top 50 Most Technology giants decend on Cork Ireland for ITLG Global Technology Leader’s January Summit Influential Women in Technology Disney’s VP of Technology, Una Fox to lead newly formed ITLG Women in Leadership Group Announcing the ITLG - Digicel Silicon Valley Mobile Awards Leading the Green Way Andreessen Horowitz John O’Farrell Partner & ITLG Advisory Board Member leads high tech investment in Silicon Valley & beyond. • Strategy • Innovation • Outsourced R&D • Global Expansion • Investment SILICON VALLEY GLOBAL PARTNERS SVG Partners is a management consulting and investment firm that partners with public and private companies and governments on strategy, innovation, outsourced R&D, and global expansion. Contact us to find out how we can take your company to the next level of business performance. Silicon Valley, USA: [email protected] Dublin, Ireland: [email protected] 189 W. Santa Clara Street San Jose, CA 95113, USA Phone +1 408.380.7200 www.svgpartners.com Grow your business What does your business need to access new market opportunities? BT can provide everything you need to achieve success. Intelligent networks on which to build and optimise your infrastructure; communications that unify everyone; data centre services that are available where and when you need them; and contact centres that enhance customer relationships. Talk to us. We’ll connect you to a better future. Call us in Dublin on +353+1+4325452 Or email [email protected] Welcome Women in Leadership 69 | Sudden Impact Women gaining ground but more to do. 72 | Get Connected Connecting women in technology. 75 | Top 50 Inspiring stories from women who have made it to the top of the tech industry. 116 | Home Alone Yahoo Chief, Marissa Mayer bans teleworking. Contents Gender friendly nations. 7 | Welcome 36 | Mcor Technologies 10 | Cork Summit 4 | All in a Game By John Hartnett. Behind the scenes at the Cork Global Technology summit. 15 | Big Red Cloud Accounts software in the cloud. 17 | News ITLG news, events and headlines. 21 | Women in Leadership Una Fox to lead new ITLG ‘Women in Leadership’ group. 22 | Visa options Leading a 3D Print Revolution. 120 | Reach for the Stars Using astronomy to create interest in science. 125 | IT@ Cork Creator of Boards.ie Tom Murphy goes gaming. European tech cluster making a global impact. 42 | Pitch Perfect Promoting Cork as a top ICT destination. 20 start-ups selected to pitch for investment in Silicon Valley. 48 | Salinas Valley Where fresh food and technology intersect. 50 | Leading the Way Cutting edge communications from BT. 52 | Going Global 127 | Cork Chamber 128 | Electronic Avenue CEAI: Representing the ICT sector in Munster. 128 | Culture Vulture Limerick,Ireland’s first national city of culture. 135 | Royal Renaissance Limerick’s new center for film and digital media. 138 | Limerick Institute of Technology Visa Free travel to the US. Top countries for innovation. 24 | Teenage Techies 56 | InverCloud Helping students onto the enterprise ladder. 58 | Two days in the Valley A world leader in data conversion. 60 | Nanotechnology Shannon; the gateway to the US. A new generation of tech stars is emerging. 28 | Start-Me-Up Delivering SaaS applications to a global market. A KPMG guide to starting your own technology business. Taoiseach Enda Kenny visits Silicon Valley. 32 | Room for Growth Big things happen when you think small. Expanding inward investment in Ireland. 34 | Andreessen Horowitz Powering tech start-ups in Silicon Valley and beyond. 118 | Glass Ceiling 140 | Analog Devices 143 | Flying High 147 | Time Out 62 | The Green Way Great golf vacations. 64 | Digital Leaders Northern Ireland captures the attention of Silicon Valley. Accelerating greentech development. The ITLG-Digicel Mobile Awards. 151 | Captive Audience Silicon Valley Global | 3 ITLG Itlg Core Management team Published in conjunction with Devlin Media and The Irish Technology Leadership Group SVG Accelerator 189 W. Santa Clara Street, San Jose, CA 95113 Tel: +1 408.380.7200 Fax) +1 408.380.7205 Consulting Editor Cian Hughes Contributing Editors John Hartnett John Stanton Editorial Panel Helen Hartnett Dublin office 29 Charlemont Lane, Clontarf, Dublin 3 Tel: (01) 805 3944 California Office SVG Accelerator 189 W. Santa Clara Street, San Jose, CA 95113 Tel +1 408 380 7200 Fax +1 408 380 7205 Massacheuttes Office 76 Ellsworth Road, Hyannis ma, 02601 Tel 15 08 7762 897 Managing Director John Hogan Managing Editor Tommy Quinn Craig Barrett John Hartnett Former Chairman & CEO, Intel Corporation Chairman, ITLG Founder & President, ITLG John Stanton Cian Hughes Executive Director, ITLG Head of Operations, ITLG Helen Hartnett Rory McInerney VP Finance, SVG Partners Intel Corporation Richard Moran, Ph.D. Kiernan Hannon UBM Canon Accretive Solutions Senior Contributor Lynne Nolan Features Editor Trish Phelan Production Manager Joanne Punch John Gilmore Una Fox Nest Labs, Inc. Disney Chris Buddin James Carroll Goldman Sachs Go Daddy Sales Team Kevin Hogan Maria Whelan Tony Doyle Design Minx Design Print Royle Printing Company 745 S. Bird Street - Sun Prairie, WI 53590 Contributors John Kennedy Content Kings Shane Cassells Silicon Republic Games Features Chris Griffin Contributing Photographer Chris Ryan Barry Cronin 4 | Silicon Valley Global Barry O’Sullivan Cisco, Inc. ITLG Itlg Advisory Board Conor Allen PJ Hough Sean O’Donoghue Cowen Group Microsoft Madison Square Garden Chris Boody Peter Milner John O’Farrell Intel Optivia Biotechnology Andreessen Horowitz Liam Casey George Moore John O’Grady PCH International Ravensdale Capital Former Eastman Kodak Company Ed Colligan Rory Mullen Frank O’Mara Former CEO, Palm Inc. IDA Allied Wireless Communications Corp. John Denniston Gerald Murphy John Ryan Kleiner Perkins Caufield & Byers Enterprise Ireland Co-founder, Macrovision Corp. Rory Dooley Martina Newell McGloughlin Anita Sands Logitech UBS University of California, Davis Brian Fitzgerald Tom McEnery Robert Simon Former VP Intuit 61st Mayor of San Jose, CA Bank of Canada George Foster William McKiernan Gerry Staunton Stanford University Founder Cybersource Corp. Ireland Consul General Gary Hanley Niall O’Connor H. Brian Thompson Invest NI Apple Global Telecom & Technology (GTT) Chris Horn Tim O’Connor Helen Wilmot Sophia, Gridstore & Cloudsmith, Inc. Former Secretary General to President of Ireland Stanford Medical Silicon Valley Global | 5 ITLG Welcome W elcome to the summer edition of ‘Silicon Valley Global’, the premium publication for members of the Irish Technology Leadership Group, the world’s largest and most dynamic global network of Irish and Irish American business leaders and executives. The current issue is being published to coincide with the 6th Annual Global Technology Leaders Summit which takes place in Silicon Valley on May 14th and 15th. This event follows the successful leadership Summit which was held in Cork in January as part of the Gathering. Extensive coverage of the Cork Summit was provided by the ITLG’s dedicated YouTube channel and AerTV and it also featured extensively in national and international radio and print media. We were delighted with the attendance which included high level representation from the ITLG and major corporations including Facebook, Disney and Intel, to name but a few. There was also a strong presence of both Irish and overseas Government representatives and we were particularly pleased to welcome the trade delegation from Russia. The Cork event featured an excellent series of seminars, debates and presentations involving a variety of prominent participants including Barry O’Sullivan, Vice-President of Cisco, Richard Moran, CEO of Accretive Solutions, Sean O’Sullivan, SOSVentures and ITLG Chairman Craig Barrett. The ‘fast-pitch sessions’ which provided a carefully selected group of business start-ups and entrepreneurs the opportunity to pitch for investment to a panel of experienced capital investors was a key feature of the Summit. Twenty of the participants were selected for a place in the finals which takes place at the Technology Leaders Summit in Silicon Valley this month. A further noteworthy event was the recently established ITLG “Women in Leadership Group” which comprises a key component of our growing network of technology leaders. The principal objective of the Group which was formed during the recent visit of Taoiseach Enda Kenny to Silicon Valley is to promote the participation of women in the technology sector with a particular focus on assisting women advance to senior leadership positions. This objective will be advanced by offering mentoring and leadership training and other vital support to technology start-ups led by women. The group will be led by Una Fox, Vice President of Technology at Disney who will be ably assisted by a top level advisory team. The launch of this new chapter represents a major milestone in ITLG’s commitment to advancing the participation of women in the technology sector and the current issue features extensive coverage on the subject together with a comprehensive ‘Top 50’ round-up of the most influential women working in technology today. The current issue also features an interview with Taoiseach Enda Kenny who discusses his recent visit to Silicon Valley and I would like to pay tribute to him for the commitment shown by his Government towards the technology industry and the priority which he clearly attaches to forging close links with Silicon Valley. The Taoiseach’s visit to Silicon Valley followed a prior visit by Minister for Enterprise Richard Bruton and it is encouraging to see a greater level of engagement from Irish Government representatives with the technology industry on the West coast. While Ireland receives significant inward investment from the US the greatest challenge lies in creating our own global multinationals to rival the success stories which are emblematic of Silicon Valley. Reforming the education sector so that it prioritizes math, engineering, science and entrepreneurship is vital in that regard but we also need to equip graduates with the sales and marketing skills to engage effectively with potential investors and customers internationally. While Ireland possesses a wealth of technical skills we often fall short when it comes to formulating and delivering an effective sales pitch. Finally I would like to update you on other significant developments generating tangible benefits for the Irish diaspora network. Membership of the ITLG is now more than 5,000 strong and continuing to grow rapidly. Our Silicon Valley based Innovation Center now has over 40 resident companies while our venture fund has invested in 15 high-potential technology companies which we believe have the potential to make significant progress on the global stage. Mcor Technologies, which is engaged in 3D printing is one example of a company which has made immense strides and recently signed a substantial contract with the US stationery giant Staples. On page 36 we feature an extensive interview with co-founder of Mcor Technologies, Conor MacCormack. In the coming pages, I would like to take the opportunity to provide you with further details on the ITLG’s ongoing initiatives and the journey taken by the organisation to date. Please enjoy and once again we greatly appreciate your continued support. John Hartnett, President & Founder, ITLG Silicon Valley Global | 7 ITLG Investment, Technology & Leadership Foreword by Cian Hughes. W e are delighted to publish our Summer 2013 edition of Silicon Valley Global Magazine to coincide with the 6th Annual ITLG Global Technology Leaders Summit - Silicon Valley. The focus of this year’s ITLG Summit is investment, technology & leadership with an emphasis on taking scaling disruptive technology companies to Global Markets. The Summit’s Going Global Workshop addresses the key topics affecting companies looking to scale outside the US. Key priorities include choosing the optimum location, hiring a top international team, tax & legal structures and choosing the best outsource partners. IP, patent & customer data management also need careful consideration. Leveraging local knowledge & domain expertise coupled with engaging experienced service providers will significantly expedite the transition to fully functional and productive international operations. Women in Leadership roles have a phenomenal impact on shaping the Hi Tech industry. However the Fortune 1000 includes only 42 Women CEOs. The goal of the ITLG Women In Leadership Group founded & led by Disney’s Una Fox, is to highlight great women technology leaders and entrepreneurs and their achievements and to provide support and mentorship for women to choose leadership roles and to excel in these roles. We are delighted to feature the ITLG 50 Top Global Female Technology Leaders in this edition. For this year’s ITLG Silicon Valley Awards we have selected 25 great Silicon Valley technology companies from Sand Hill Road’s top venture firms and 20 Irish technology finalists from the ITLG pitch sections at Cork Institute of Technology, Ireland last January. The prestigious ITLG Silicon Valley Awards will be presented at the Awards Dinner on May 15 to those companies demonstrating the best global opportunity. We continue to highlight the critical need for a focus on math, science, computer studies and foreign languages from the early stages of primary education and the importance of sales and marketing for global markets at second and third level. Through our Kauffman programs we are offering entrepreneurship training to entrepreneurs striving to scale their start-up companies. We are pleased to continue our support for the CoderDojo movement which makes computer programming and in some cases foreign languages available to children aged from 7 to 17. The annual global “DojoCon2013” at Slane Castle, Ireland this April was a tremendous success for CoderDojo and we wish them every continued success. I would like to take this opportunity to express our gratitude to the Department of Foreign Affairs for the tremendous support they have given ITLG since our foundation. We look forward to the second half of 2013 where we will focus on investment & engagement with mobile, entertainment & digital media technology companies and will begin preparation for our Global Technology Leaders Summit in Ireland in January 2014. Cian Hughes Founding Partner Silicon Valley Global Partners Head of Operations ITLG Cian Hughes, Head of Operations, ITLG THE ITLG AT A GLANCE Members: » 5,000 Events: » 18 Major Events » 10 Cities » 6,600 participants Companies: » 850 Companies » 76 Finalists » 15 Winners Invested: » $5,000,000 Silicon Valley Global | 9 Cork Technology Summit Bringing Leaders Together The fifth annual Global Technology Leaders Summit took place on January 22nd and 23rd at Cork’s City Hall. Silicon Valley Global looks at the key event and its impact on technology in Ireland. Craig Barrett, ITLG Chairman 10 | Silicon Valley Global Cork Technology Summit I f any doubt remains about the continued vibrancy of the tech sector, the fifth annual Global Technology Leaders Summit went a long way to dispelling it. Hosted at Cork’s City Hall under The Gathering, the event brought executives, entrepreneurs and venture capital investors together for twodays of high-level networking, discussion and insight, showing just some of the exciting developments in the industry. Following a mission to Silicon Valley in 2012 and meetings at the Irish Technology Leadership Group (ITLG) headquarters in San Jose, Cork City Council, Cork Chamber, University College Cork (UCC) and Cork Institute of Technology (CIT) joined forces to bring this internationally renowned business event to Cork. Lord Mayor John Buttimer warmly welcomed the gathering of leaders in the rebel county. “Cork has strong business links with Silicon Valley and we are delighted to deepen our relationship with US industry leaders while showcasing all that Cork has to offer in terms of a centre of excellence for innovation and commercialization of new research as well as a great place to invest as a gateway to Europe. We are delighted to welcome the Irish Technology Leadership Group to Cork for the Silicon Valley comes to Ireland event,” he said. Showcasing Innovation Attendees included high-level representatives from the ITLG, Enterprise Ireland, Science Foundation Ireland and other bodies key to driving the innovation economy. The event also featured an impressive level of international participation, with representatives from Disney, Facebook, Intel and Local Government leaders from Silicon Valley as well as a trade delegation from Russia among the overseas visitors. Perhaps the most important contribution made by the Global Technology Leaders Summit was the platform it offered to showcase innovation both in Cork and elsewhere. Aside from the dedicated ITLG YouTube channel, the event was streamed live by AerTV, with coverage also in national, local and international print media. With support from Enterprise Ireland, Teleplan, Aurora Telecom, PCH and Magnet Networks, a series of panels and speeches covered the challenges and opportunities facing the sector. These included a session on education and skills chaired by Barry O’Sullivan, Senior Vice President of Cisco, with Seán Cottrell (Executive Director of the Irish Primary Principals’ Network), Dr. Brendan J. Murphy (President, CIT), Dr. Michael Murphy (President, UCC), Una Fox (VP of Integrated Retail and Disney Stores Tech, Disney), Coder Dojo co-founder James Whelton and Bill Liao (European Venture Partner for SOSVentures). The discussion ranged from the need for individuals to hone skills and apply them to technology, to the opportunity for Government to attract the finest tech talent in the world. Another highlight at the event was a presentation from Richard Moran, CEO of Accretive Solutions. Taking ‘Confessions from Global Investors, What Matters’ as his theme, Moran offered attendees invaluable insight into the decision-making process of investors. A five-year veteran of the event and frequent sceptic on past investor panels, he stressed the idea of investment as a non-linear, “messy” process – something that happens all the time in varied circumstances – rather than a straightforward journey from PowerPoint presentation to the heart of Silicon Valley. He also cautioned strongly against “rambling” pitches, noting that investment “is about telling a story, but that story needs to be short and direct.” Finally, Moran urged would-be entrepreneurs to get over failure. “Entrepreneurship is all about failure. Investors love people who have failed before, because they’ve learned so much,” he revealed. Strong Optimism The event was rounded off with a keynote address from Dr Craig Barrett, Chairman of ITLG. Citing three insightful ‘fortune cookie’ messages, Barrett noted that talent will always be valued, the necessity to compete for success, and the advantage of small actions over grand plans. In all, it was an extremely optimistic climax to an upbeat conference. The mood was particularly buoyant among the companies selected to participate in the popular ‘fast pitch’ event, designed to let entrepreneurs, business start-ups and innovative businesses pitch for support from a panel of experienced capital investors. The twenty finalist companies selected to compete for investment at the Global Technology Leaders Summit on May 14th and 15th include many exciting new innovations and creative applications of existing technology. With an electric atmosphere typified by the pitching companies and driven home by experts from both Ireland and abroad, the spirit of optimism was infectious – and is likely to drive many participants to redouble their efforts in the year ahead. Silicon Valley Global | 11 Cork Technology Summit Cian Hughes, Founding Partner & Head of Operations, ITLG John Stanton, Barry O’Sullivan, Vice President Cisco Systems and Craig Barrett, ITLG Chairman Bill Liao, SOSVentures and James Whelton, co-founder of CoderDojo John Hartnett, President, ITLG 12 | Silicon Valley Global ITLG Sponsors would like to thank our Annual & Event Sponsors, Supporters & Media Partners DAYBREAK Information Technologies Silicon Valley Global | 13 Company Profile “Old Dog – New Tricks” Accounts Software in the Cloud O f all the software packages on the market, Accounts software is probably the most suitable to be hosted in the Cloud. The key benefits of the Cloud are security and accessibility, these two benefits are exactly what a small business needs for their accounting software. With 35,000 users of our award winning big red book accounts software, we know that small business owners need access to figures such as debtors, creditors, and their bank in order to monitor and run their business successfully. By having a Cloud based Accounting application such as big red cloud, a business owner can keep up to date and on top of key financial information from practically any device, at anytime from anywhere. In addition with big red cloud the business owner can give access “free” to their accountant, this means the owner has peace of mind knowing their accountant is keeping an eye on the figures on a more regular basis and discussions on financial information for the business are “real-time”. This ensures a business owner can plan, manage and drive his/her business more efficiently and effectively. At a very affordable €25 plus vat per month, no business could place their financial data in a more secure environment than on big red cloud. Hosted on the highly secure and robust Microsoft Azure Platform, millions of euros have been invested by Microsoft to ensure that all data stored in their data centres is secure, backed up and available 24/7. With big red cloud, business owners have the added benefit of knowing that they will always be on the latest version and are virus free. With requirements like the new SEPA (Single Euro Payments Area) coming into place in February 2014 users will automatically receive any updates as part of their monthly subscription. In addition we are constantly adding new functionality like BI (Business Intelligence) reporting tools. We released a BI tool called the Book Enquiry in February which users get free of charge. This is an invaluable tool for business owners and their accountants to analyse a company’s data in order to make key financial decisions for the business moving forward. Whether you are starting a new business or run a successful business but have an existing accounts package confined to the office, it is time to change. In addition to the above points, a cloud based accounting system such as big red cloud gives flexibility both from an access point of view and from a place of work perspective. You no longer need to be tied to the office to access key financial information and neither do your staff have to be office based. This results in cost savings. On-premise software can carry expensive on going annual maintenance, with the ability to import from other accounting packages, the transition is made very easy and will ultimately save the business money. With the innovations available on cloud accounting software you can produce a quicker and more efficient result with less input. By using the accurate up to date business information that you now have at your fingertips, you can boost productivity, expand into new markets, make services more accessible, hire more sales staff or just make more profit. As a recent winner of the Chambers of Ireland “best accounting software for small businesses” big red cloud with its full functionality and feature rich content has to be a serious consideration if you plan to move your accounts to the cloud. Big red cloud have three payment options, monthly, annually or three yearly, with the latter you get a free 7” Tablet. There is a 30 day free trial, this is a full working copy of big red cloud and is available on www.bigredcloud.com Ten Reasons why an SME should move to the Cloud 1. Easy to use 2. Safe and Secure 3. You only pay for what you use 4. Flexibility in the way you work 5. Free Access for your Accountant 6. Support included 7. Competitively priced 8. Familiar look and feel 9. Economies of scale 10.Always on the latest version Silicon Valley Global | 15 News News ITLG news , events and headlines from the IT world New Frontiers Enterprise Ireland has called for aspiring entrepreneurs with an innovative business idea to apply for a place on its New Frontiers programme which offers funding of up to €15,000. Last year the New Frontiers National Entrepreneurship Development programme provided support to more than 120 new business ventures and a further €12.65 million is now being invested for the next three years of the programme. The programme which is delivered at local level by the institutes of Technology providing aspiring entrepreneurs with a range of supports including funding of €15,000, office space, mentoring and workshops to assist fast track their business development. High Tech Technology Addressing an audience at the annual summit of the Irish Technology Leadership Group (ITLG) in Cork Seán Cottrell, director of the Irish Primary Principals’ Network (IPPN) said that technology should be used to improve teaching methods in primary school classrooms. The best way to establish Ireland as a hi-tech vanguard, according to Cottrell, is to invest in digital pedagogy. “The Government should set targets for the delivery of an IT-based curriculum where the teaching of each subject is mainly delivered by means of technology,” he said. “It could start by committing to the teaching of a single subject through technology – science or maths, for example - from junior infants through to the Junior Certificate.” Cottrell said we need to reassess how science and maths are taught in primary schools and place a renewed emphasis on the real-life application of textbook learning. He also called for a greater commitment to educating students in foreign languages. “It may also be time to seriously consider introducing foreign languages in the primary school curriculum, not least since the absence of a second or third language is among the labor market barriers often cited by employers.” Among the measures which IPPN are calling for are multi-annual budgets for technology in primary school classrooms, an integrated technologysupported curriculum and adequate professional development support for teachers in delivering digital pedagogy. “Our future will be in the knowledge economy, enabled by technology. We need to invest in areas that will have a longer term dividend. That means creating a new generation of ‘digital natives’ in our classrooms and equipping them with the fundamental skills to analyze, listen, communicate, inquire, problem solve and team work. Teachers, too, must be properly resourced to deliver an integrated technology-supported curriculum,” Cottrell said. Silicon Valley Global | 17 News Closely Linked Uniquely Irish The Certificate of Irish Heritage is a unique and personalized document that provides official recognition from the Irish Government of your Irish heritage. Anyone with Irish ancestry born outside of Ireland is eligible to apply. From Presidents to ordinary folk whose lives are so very different -one thing connects us all – our unique Irish heritage. There have been many celebrated recipients of the Certificate including President Barack Obama, former President Bill Clinton, Daniel Day-Lewis and most recently Tom Cruise. For such a tiny Island Ireland packs quite a punch! www.heritagecertificate.com The ITLG has long championed the need for direct flights between Dublin and the West Coast. With such a high concentration of companies in Dublin which are headquartered in Silicon Valley, there is an urgent need to facilitate closer transport links between the two centres. Speaking to Silicon Valley Global, the Irish Transport Minister Leo Varadkar described it as a priority issue of his Ministry and acknowledged the significant benefits which direct flight links would provide. The ITLG has also met with a number of major airlines to discuss the prospect of establishing a Dublin to California route and in December an ITLG delegation discussed the issue with Air Lingus management. Air Lingus provided a Dublin to Los Angeles flight until November 2008 but dropped Let there be Light Let there be light - and then there was Willie Duggan Lighting. Willie Duggan Jnr is the director of W.TWO. Originally from a building services engineering background, he earned his charter-ship in 2007 and went on to study a masters in Light and Lighting at the Bartlett, University College London. While there he was highly commended for his re-design of the Tower Bridge London by the Worshipful Society of Light-mongers. He then honed his skills in London where he worked on a number of prestigious UK and international lighting design projects. Now back in Ireland Willie has undertaken a number of prestigious design consultancy projects including the stunning Google offices in Dublin and Dublin’s newest business hotel The Marker. Willie also counts among his client base many celebrity clients including Ireland’s own bard and singer, Christy Moore. “I went into Willie’s one day looking for a bulb for my bicycle lamp, I came out two hours later with 3 lamps, 4 shades and 6 kitchen chairs. I don’t know what happened but the lights are lovely, the shades are hypnotic and the kitchen chairs are so comfortable that I have put on 3 stone. I’m still looking for a bulb for my bicycle lamp.” www.williedugganlighting.com 18 | Silicon Valley Global the service as part of a cost cutting programme. Most observers agree that Air Lingus is giving the route serious consideration. The airline has taken soundings from US tech companies around Ireland to assess the level of interest in a regular service to San Fransisco or San Jose in California. “American businesses in Ireland are very keen to see a direct connection between Dublin and the west coast of the US,” said ITLG Head of Operations, Cian Hughes. “It was a setback to lose the connection and I think that the re-introduction of a similar route would be helpful in terms of attracting further IT investment and helping to sustain existing investment. It would certainly be advantageous to the American multinationals based here.” CELEBRATE YOUR IRISH HERITAGE Available to all of Irish descent www.heritagecertificate.com News Bridging the Digital Divide ITLG President John Hartnett has welcomed plans by the Irish government to ease entry restrictions people on people with technology skills and said that it will provide the country with a competitive advantage and help further develop the IT sector which has been the principal engine of job growth during the recession. Multinational companies in Ireland routinely refer to the diffuculies they face in filling positions which require coding and language skills and Hartnett points out that it is always likely to be a challenge to provide sufficient numbers of skilled IT graduates to meet the requirements of a sector which has such a substantial international presence in Ireland. “We are restrained in that regard due to our relatively sparse population. Certainly we should continue efforts to re balance the education system to ensure that greater numbers of students opt to study maths, engineering, science and programing and we must further improve the indigenous skills base. In particular it is important that the education and training systems respond to the needs of employers and the wider economy.” However he says the sheer scale of demand from multinationals and the relative mobility of the workforce within the IT sector means it is likely that tech companies in Ireland will continue to recruit from abroad. He also points out that a significant proportion of the skilled talent working in Silicon Valley’s hails from outside of the US and that Government polices should seek to assist companies in recruiting genuine talent in order to underpin a sector which is critical to Ireland’s future. Enterprise Minister Richard Bruton recently revealed plans to increase the number of named positions companies can hire from overseas from four to 24 and amend the visa application procedures to make it easier to bring in staff from outside the EU. By simplifying the permit process for non-EEA skilled professionals, the government aims to ensure that 700 additional permits will be provided to the technology sectors this year. A number of industry sources questioned why the Goverment wasn’t more ambitious in relation to the numbers to be facilitated by the scheme but Hartnett believes that the figure simply represent an initial 50% increase for this year with plans to expand the scope of the scheme in the future. “I think we have to welcome this measure, it’s a step in the right direction and i am in favor of any initiative which adds to the talent pool in Ireland. It helps to solidify the skills base and develop a concentration of highly skilled workers which are essential to driving innovation and creativity. There is a deficit of ICT skills worldwide and fierce competition for available talent so relaxing existing entry rules for high skilled individuals will benefit the country enormously.” Hartnetts remarks follow a recent report which suggests that universities in Ireland are producing as little as 50% of the computer science graduates required and that there is a shortfall 20 | Silicon Valley Global of some 5000 IT graduates a year relative to requirements. The proposition of a technology visa specifically for people with technology skills was also raised at the ITLG Smmit in Cork in January by SOSVentures entrepreneur Bill Liao. Many are familiar with Bill’s eighteen month struggle to secure a visa to work in Ireland, despite his work history as an employer and intent to set up a business here. Ireland is not the only country considering a relaxation of visa requirements for individuals with tech skills and Hartnett points to Facebook CEO Mark Zuckerberg’s recent foray into politics with the principal policy platform of easing visa restrictions on highly skilled workers who wish to take up opportunities in the US. The widely publicized ‘March for Innovation’ campaign which calls for immigration reform has also been launched by a group of Silicon Valley entrepreneurs and venture capitalists together with the Mayor of New York, Michael Bloomberg. The campaign will feature a concerted social media and email campaign spearheaded by the tech industry and aimed at persuading the country’s congressmen and senators to pass a bill which eases restrictions on skilled professionals from overseas who wish to work in the US. Britain has also signaled its willingness to pursue a similar policy and on his recent trip to India the prime minister announced that there was no limit to the number of students who can work in the UK, once they have completed their studies. He also announced the move from a three day to a one day visa service for students and business travelers. “It is a recognition of the importance of attracting the high talent base required to succeed as a dynamic, innovative and progressive modern economy, other countries are willing to relax entry requirements and adopting a pro-active approach in relation to recruiting the best talent and it makes sense for Ireland to do likewise,” said Hartnett. Women in Leadership Women in Leadership The ITLG has launched a “Women in Leadership Group” as part of its growing network of technology leaders. T he objectives of the group will be to create mentoring opportunities for female graduates who are pursuing technology careers, mentor matching for female entrepreneurs and for women who are seeking corporate leadership roles, and to provide support, guidance, and insight for female led technology start-ups. The existing ITLG membership base is made of up high performing female leaders from a wide range of academic institutions and industries, including technology, financial services, telecommunications, life sciences, media, entertainment, and publishing. The group will be led by Una Fox, Vice President of Technology at Disney. Other key leaders stepping up to offer their support are Anita Sands, Group Managing Director and Head of Change Leadership, UBS Wealth Management Americas, Martina NewellMcGloughlin, D. Sc. UCBREP, Susan Davis, Chairman, Susan Davis International, Margaret Molloy, CMO Velocidi, Máire Walsh, VP of Next Steps Marketing, Rosaleen Blair, Founder and CEO of Alexander Mann Solutions, Gina Quin, Chief Executive, Dublin Chamber of Commerce, Mairtini Ni Dhomhnaill, SVP, Accretive Solutions, and many others. John Hartnett, founder and president of the ITLG said “Female leaders are excelling in technology and leadership roles today. Strong mentors and role models are key influencers of young entrepreneurs and this group can make a significant impact by assisting with that mentoring and guidance” The ITLG has always been committed to promoting the technology connection between Ireland and Silicon Valley, and in a similar vein, the ITLG Women in Leadership Group will continue this effort, and will also promote the connection of more women in technology, and will help advance more women in senior leadership roles within technology. “The group will allow us to connect, guide, mentor, and provide support to women who desire to make advancements in their careers and within the technology sector through networking, mentorship, and education” said Una Fox, VP Technology at Disney. Silicon Valley Global | 21 Visa Free Travel Visa Options Visa Waiver and the B Visa for Business: Common Misconceptions. This is the first of a series of three articles by US Business Immigration Attorney, Deirdre O’Brien, addressing visa issues which concern business managers and executives, specialists and professionals with plans to do business in the US. I n this article we’ll take a brief look at visa free travel to the US for business purposes (visa waiver for up to 90 days) and the B-1 visitor visa. The ability to transact business internationally with minimum restriction is vitally important for global business and key company personnel must have the flexibility to travel to foreign countries to conduct business affairs at short notice. Visa waiver (VW) allows nationals of certain countries, including Ireland and the United Kingdom, to travel to the US visa-free, as visitors for business (B-1) or pleasure (B-2) for up to 90 days. The B visa is identical to visa waiver in terms of eligibility criteria and permissible activity, but requires 22 | Silicon Valley Global attendance at a US embassy for interview and facilitates stays beyond 90 days, as well as extension and change to another visa category in some instances. For a list of countries included in the VW Program see http://travel. state.gov/visa/temp/without/without_1990. html#citizen Anyone who has traveled to the US in the last few years using VW will know that it is necessary to complete the Electronic System for Travel Authorization (ESTA) online before traveling to the US; authorization is granted for 2 years generally. See https://esta.cbp.dhs.gov/esta/ Denial of ESTA may occur where the applicant has been arrested or has a criminal record, has previously stayed in the US beyond an authorized period or committed some other immigration violation; a B visa is required to visit the US in these cases. Nationals of many countries, including Ireland and the UK, are eligible for multiple entry 10-year B visas, with each entry to the US granted for up to six months. Although the B-1 can be used for a diverse range of activities not associated with business (sports-related endeavors and domestic employees/nannies are examples), our concern is with the B-1 business visitor visa and VW for business (noted ’WB’ for ’Waiver Business’ in passports). There are many legitimate uses of the B-1 visa and VW, but knowledge of what’s Visa Free Travel permissible and preparation for embassy interview or questioning at the point of entry is essential. Every business visitor should have documentary evidence of (i) purpose of travel and (ii) ties to the home country every time they seek to enter the US. It is advisable not to risk being denied entry on visa waiver at all costs, Allowable Business Activity because one strike and for Visa Waiver (Business) and B-1 Visa you’re out; one refusal When a company is in the early stages of means a lifetime ban expanding to the US, short trips may be required for preliminary business meetings, on ever using the visa trade shows and so on. What is permissible? The short answer is activities that fall short of waiver program again. working. But what defines work? It is easier to list the activities that are permitted than to define what constitutes work in this context, because reported decisions are conflicting and fact driven. It is established that consulting with business associates; attending a convention or conference; attending short-term training; negotiating contracts; attending meetings as a member of a board of directors of a US corporation; and engaging in litigation are permitted. ’Consulting’ in this context means attending business meetings, not engaging in work as a consultant though there are some exceptions. Software programmers employed outside the US may be granted B-1 visas to analyze the scope of a US project before working on it at home and to provide after-sales service if covered by contract. Investors seeking an investment in the US which would qualify them for Treaty Investor Classification (E-2) visa may use VW or enter as B-1 visitors to handle preliminary activities in opening a US business, as long as they do not actively participate in the management of the business. (This important visa category will be discussed in the next article in this series.) Foreign independent contractors do not qualify for B-1. What is prohibited activity for B-1? Clearly, employment in the traditional sense of local labour for hire or participating in the management of a US business is overstepping the mark. What is not so clear, however, is what other business activities cross the line, as very similar cases have been decided very differently. For example, a Hong Kong tailor who entered the US to measure customers was granted a B-1 visa, while a Canadian engineer who traveled to the US to consult with clients was denied. Suffice to say each case will turn on its own facts, but if services are being performed for which a US worker would have to be hired or any of the following questions is answered ‘no’, a denial is very likely: • are the business person’s activities directed by a foreign employer? • will profits from the business activity accrue outside the US? • are services rendered in the US incidental to international trade or contracts (e.g., exchange of merchandise or after-sales service)? • are various US entries of a plainly temporary nature? • is the source of remuneration from outside the US? The bottom line is the visit must be for a reasonably short and relatively definite period of time and with a limited goal in mind. Eligibility Factors for Visa Waiver (Business) and B-1 Visa There is a presumption on the part of immigration officials that every applicant for a US visa intends to permanently remain in the US – a presumption of ’immigrant intent’ which the applicant must rebut. It is advisable not to risk being denied entry on VW at all costs, because one strike and you’re out; one refusal means a lifetime ban on ever using VW again. Instead, you must apply for a B-1 visa at the local US embassy and persuade the US Consul that your purpose of travel is permissible. Why might one be refused admission on VW? If 6 months or more, cumulatively, is spent in the US out of 12, denial is almost certain. Otherwise, repeated trips and insufficient evidence of ties outside the US will result in denial. The Department of State is concerned about the so called “revolving door problem”, where VW is used to remain in the US for extended periods by leaving and returning frequently. Scrutiny is very intense and if your passport shows frequent trips of more than a week or two and swift return to the US after each trip, you may be refused. Although the various permutations of VW and the B-1 visa may not be clearly defined or perfectly matched to all legitimate business purposes, they serve a critical role in providing flexibility to the business traveler in the early stages. At some point, it’s likely to become necessary to consider work visa options, like L-1 intra-company transfer and E-1/E-2 for traders/investors. These visa categories permit work and residence in the US for applicants and their families and spouses may obtain work authorization. In some cases they pave the way to permanent residence (’green card’). We’ll examine these types of visas in detail in the next article in the series. O’Brien and Associates O’Brien and Associates is an energetic US business immigration law firm providing dedicated personal service to corporate clients, executives, and professionals. Established in New York City in the late ’90’s, the firm opened an office in Ireland in 2004 to better serve an expanding Irish client base, particularly in the technology sector. Our client testimonials speak for themselves. For further information please visit our website, www. obrienandassociates.com or contact us to discuss your US visa options. Silicon Valley Global | 23 Teenage Tech Stars Technology’s Whizzkids Will the web soon be taken over by a generation of young tech-savvy millionaires? 24 | Silicon Valley Global Teenage Tech Stars T echnology as we know it has never been more intuitive, practical or informative than it is today, even by the standard of your average Luddite. While most of us connect with the world via smartphones before we even get out of bed in the morning, the generation ahead of us are still playing technological catch-up and astonishingly, the generation nipping at our heels are expanding and creating the technology that we increasingly cannot do without. In March 2013, London teenager Nick D’Aloisio sold his app, Summly, to internet giant Yahoo for an estimated £18m. At just 17, the teen created the app, which aggregates news into bite-sized chunks, utilizing the developing and coding expertise he acquired thanks to a childhood that coincided with the digital age. Growing up during the rise of the web meant that exploring technology simply became second nature. That this teenager achieved such success so young is indicative of the inextricable link between young people today and technology’s seamless integration into daily life. The upsurge of the young tech entrepreneur looks set to rise as a generation born and bred on the net continues to shape its future. A Generational Take-Over It’s no surprise that the majority of the last decade’s most successful tech entrepreneurs had youth on their side. The creators of Facebook, Wordpress, Mashable, Tumblr, Twitpic and Mozilla Firefox were all 25 years old or younger when they reached their unprecedented global successes. However, the generation coming behind seems intent on scaling the heights much more quickly – today’s young tech-starts are coming to prominence about a decade earlier than their predecessors. One such early learner is Cork’s Harry Moran, who was the world’s youngest app developer by the time he created his first app. At just 13, Harry created PizzaBot, a game in the vein of space-invaders that spurred Apple to officially place the illustrious moniker on the youngster. The app topped the iTunes paid downloads chart, ahead of perennial favorite Angry Birds, with such success that a seasonal Christmas version was also created. Moran learned his coding skills at the “Ten years from now, I think that this generation will have built their own Facebooks, Twitters and vasts amounts of the games which they play on mobile and tablet.” hugely popular CoderDojo, which has gained considerable momentum around Ireland. The classes teach coding expertise to a barrage of tech-hungry youngsters and are filling a gap that the education system hasn’t yet fully grasped. The free computer coding club was itself founded by a teenager, James Whelton, in 2011 and has been effectively encouraging young people to peel back the layers of the internet, training them in the ways of app, game and web development as well as coding and programming ever since. Whelton set up the first CoderDojo while still at school after he “quickly saw the massive interest in programming from people my own age, younger and older.” Twenty year old Whelton has also featured in Forbes’ prestigious ’30 under 30’ list of social entrepreneurs. Chairman of the hugely popular online game, Fight My Monster, Dylan Collins believes that the trend of youngsters taking control looks set to become the norm. “I’ve seen kids at 10 and 11 who are now seriously producing software,” he says. “I genuinely think we’re seeing a generation emerging who are going to be more disruptive than anything else in the last 100 years.” The initiative that young people seem to be taking with regard to tech will likely develop an inherent sense of self-sufficiency that should see this generation in good stead for the increasing expansion of Ireland’s digital sector – in effect, a generation is equipping itself with the skills required for the ambitions they wish to attain. The Success of the Start Up The success of Limerick brothers John and Patrick Collinson has been described by experts as a statistical surpassing of all expectations, having gained funding that’s above and beyond the norm for Silicon Valley start-ups. Their latest venture Stripe, a new online payment form, raised US$18m in venture capital, bringing its value to an estimated $100m. The brothers initially founded a start-up Whizzkids to Watch Robert Nay This American 14 year old developed the iPhone app Bubble Ball having only taught himself code a few weeks beforehand. Based on the laws of physics, the game has been downloaded over 15 million times, outranking Angry Birds more than once. Shane Curran Shane Curran became one of Ireland’s youngest CEOs last year at the age of 12 when he launched his software business Libramatic for smartphone and web-based library systems. A self-taught coder since the age of six, Curran also attended CoderDojo. The system is being used in a number of schools in Ireland and abroad and although there are many interested buyers, Curran has no plans to sell just yet. Coalan Fleming Europe’s youngest app developer, Laois-born Coalan Fleming created the game Rampage aged 11. The game was his fourth creation and was recently launched on the iOs and Android app stores. Having taught himself code from the age of nine, the youngster now has a total of seven games to his name, with three available to download on Google Play. Silicon Valley Global | 25 Teenage Tech Stars yearbook in 2005. Since then, MyYearbook’s net worth has grown to $10m. Pittsburgh’s Ryan Allis was only 11 years old when his entrepreneurial instincts saw him set up a computer services business charging $5 an hour. Allis went on to co-found email marketing software company iContact and in 2012, he, along with his partners, sold the business to Vocus for $169m, making him a 27 year old millionaire. Allis’ net worth currently stands at a cool $40m. The likes of Stripe, iContact and MyYearbook.com were created out of a need for something more efficient and streamlined and more importantly, were created by natives to the technology. Simple problem solving is at the core, an approach very much in line with Steve Jobs’ belief that everyone should learn how to program in order to learn how to think. Going Native Nick D’Aloisio Nick D’Aloisio, the 17 year old who has sold an app to Yahoo for £20 million taught himself to code at the age of 12. He later invented Summly, an app that reduces lengthy news stories to mobile-friendly snippets and a prototype was sufficient to attract a £200,000 investment from Honk Kong billionaire Li Kashing. A year later and his bank account balance was in the black to the tune of £20 billion. Nick is now taking a sabbatical from school with plans to return to education at some unspecified time in the future. in 2007 which attracted Silicon Valley funding and eventually saw an acquisition of €3.2m from Canadian firm Live Current Media. The deal instantly propelled the duo to millionaire status at just 17 and 19 years of age. Another set of siblings, Catherine and Dave Cook, founded MyYearbook.com at just 15 and 17 years old respectively – today, their creation is America’s third most popular social network. After securing investment of $250,000 from their older brother, they managed to launch their interactive school 26 | Silicon Valley Global The distinct advantage that today’s digital natives have is that never before has it been possible to simply delve into an industry with no prior experience and be judged on merit rather than age or qualification. No other sector has really evolved to be quite as open or accessible as IT. These youths have grown up with technology and are often self-taught due to a genuine curiosity in the digital platforms their lives are increasingly displayed and dependent upon – in effect, this DIY movement is steadily growing and being curated by its enthusiastic creators. Dylan Collins describes the leverage that this generation has over the rest as second-mover advantage. “They can build on frameworks that simply weren’t available ten years ago at a cost which is a tiny fraction of what it once was. They’re also not stuck with legacy tech on desktop browsers; they can go straight to tablet and mobile.” Just how far these natives are going to go and how young the kids at the helm will be, remains to be seen. “Kids are already disrupting the global entertainment industry through their (user-driven) activity in Moshi Monsters, Angry Birds and others,” explains Collins. “I think it’s highly likely that the next Notch (founder of online game Minecraft) is going to be very young, somewhere between 12-15. Ten years from now, I think that this generation will have built their own Grand Ambition Jordan Casey, a 13 year old computer whiz kid from County Waterford caught the eye of Dragons and technology entrepreneurs Barry O’Sullivan and Sean O’Sullivan when he appeared on Dragon’s Den seeking investment for his Gaming company. Jordan announced himself as a rising star in the Gaming World when he became one of Europe’s youngest IOS app developers following the launch of his game Alien Ball Vs Humans on the app store. He taught himself to code at the age of nine and his goal is now to build up the company and make it one of the largest gaming companies in the world. Facebooks, Twitters and vasts amounts of the games which they play on mobile and tablet.” With no experience of the world prior to the internet, this assertive cohort has the benefit of knowing no constraints – if they can learn it, they can create it; they can push boundaries and solve problems. The future of digital is in very capable hands indeed. Teenage Tech Stars SaaS... You just plug in. Monetization, Identity, Multi-tenancy, Dynamic Scaling InverCloud takes care of it. You focus on creating a great User Experience. Let us Jumpstart your Journey to the Cloud ® [email protected] www.InverCloud.com Tel: +353 21 235 2550 Silicon Valley Global | 27 Technology Start-Ups Start-Up Success Anna Scally, partner in KPMG provides an overview of the factors which should be considered by young entrepreneurs intent on setting up a technology business and presents the options available in terms of raising finance. 28 | Silicon Valley Global Technology Start-Ups W ith over 1000 jobs announced since the start of this year by technology companies operating in Ireland, the Country’s status as a global technology hub remains buoyant despite the economic downturn. It remains an area of great opportunity and potential for Irish business. Unfortunately there is one hurdle on the route to success that is still tripping up many otherwise brilliantly creative, tech savvy entrepreneurs. It’s what’s often considered “the boring stuff ” that is managing their financial and tax affairs efficiently. There are lots of highly motivated people intensely focusing on their product but not paying nearly enough attention to sources of finance and getting tax matters right at the very start. Time given to financial planning is never wasted and the sooner you bite the bullet and really get to know your company’s financial needs the better. Right from the very beginning, and in order to accelerate growth, having sufficient capital is vital. Money can come from many sources and it is important to understand the range of options that are available to companies. Sources of capital Smart Working Capital management is critical and can significantly increase the cash available to companies. For example, might you be able to get customers to pay in advance? If not, how quickly are you following up with customers to secure payment? Do you understand the VAT cycle and have you taken steps to secure payment before you have to pay the VAT over to the Revenue? Banks can also be a useful source of capital and they are lending to ambitious companies with strong growth prospects. Enterprise Ireland also provides a range of options to assist growing technology businesses. From feasibility and competitivestart funding for very early stage companies right through to larger scale equity investments. There are also a number of private individuals or “business angels” or strategic investors that companies should seek out who are often very willing to support ambitious and growing businesses. Seed and venture capital can also be another excellent source of funding for dynamic businesses. Ireland has a vibrant seed and venture capital industry and venture capitalists are currently active at all stages of the development curve from early seed funding to later IPO funding rounds. In addition to the domestic venture capital participants a number of international firms are now very active in the Irish market, some of whom have been facilitated by the Innovation Fund Ireland. Not all capital is equal Securing capital is important. Making sure it is the right type of capital for your business is equally important. It is tempting to gratefully grab hold of whatever capital is available. But you really do need to take the long term view. You need to be happy with your sources of capital and the partners you pick up as a result. You need to trust that they understand your business and the environment in which you operate. Ideally you need to be able to maintain a good working relationship with them through the inevitable ups and downs that are part of building any business. For growing and accelerating technology companies you should also consider what other benefits you might be able to secure from your finance providers. Strategic guidance and mentoring, industry experience and opportunities to secure introductions to new clients and partners are some of the additional benefits certain finance providers can bring to your business. Anna Scally is a Partner in KPMG in Ireland [email protected] It pays to get the admin right An essential aspect of running any successful business is ensuring that you remain compliant. Your accounting records and audited accounts, where relevant, together with all of your tax affairs must be managed correctly. I know this is not the most enticing of prospects for entrepreneurs focused on building innovative and creative products and services. But, it is important and you don’t want to fall foul of certain accounting and tax regulations. Equally as important as not getting into trouble, is making sure you are not missing out on opportunities to secure some really useful tax incentives and reliefs specifically designed for growing technology businesses. Silicon Valley Global | 29 Technology Start-Ups Helpful taxation Not all taxation is about taking away. Sometimes tax gives you something back. For example, where companies are fortunate to be in a profit making position, they may be able to earn profits of up to €320,000 in any one year without having to pay any corporation tax. This Start-Up relief is available for the first 3 years of business. R&D Credits In addition the research and development (R&D) tax credit can be a really valuable incentive for growing technology companies. It provides companies with a credit of €25 for every €100 spent on qualifying R&D. The relief is available for R&D activities carried out in a wide range of areas including software development, engineering, computer science and mathematical modelling. So being aware of and accessing this tax credit can be of huge benefit to ambitious technology companies. Where the company is tax-paying, the credit is used to reduce their corporate tax liability. And where it is loss making, but employs staff and pays payroll taxes, then the company can receive a cash refund from the Revenue authorities. It is now also possible for companies 30 | Silicon Valley Global to pass the tax credit onto key employees who have been actively involved in the R&D process. This can enable companies to provide a really attractive remuneration package for key individuals involved in R&D activities. they may be entitled to claim a refund of income tax paid in the previous 6 years. The EIIScheme It’s not all plain sailing with tax and the rules can be complicated and do tend to change quite often so whether its accessing tax based incentives or just making sure that your tax affairs are in order, be it your corporate tax, your payroll taxes and your VAT, it really is important that you pay sufficient attention to them. I’ve tried in this short article to outline the key finance and taxation issues you need to consider. Much more detail is available in our guide “Start-Up Success: A Guide to Growing Your Technology Business” which is available online at www.kpmg.ie. It deals with the fundamentals for success including - raising finance, accessing incentives, remunerating key talent, meeting your tax compliance obligations and doing business overseas. Paying attention to the “dull stuff ” early enough, often enough and in enough detail can make building a successful business a whole lot easier and allow you to really reap the rewards your creativity and innovation deserves. Good luck! Linking both tax and access to capital, the Employment and Investment Incentive scheme (EII) can prove a very attractive way to access funding. Businesses can raise up to €10,000,000 through EII with a maximum amount of €2,500,000 capable of being raised in any 12 month period. Investors secure tax relief on their investment and there is no clawback of that relief where they remain invested for 3 years or more. Total tax relief of up to 41% is available to individual investors, 30% of which is available when the shares are issued and the balance of 11% is awarded after the 3 year period expires. Seed capital relief Seed capital tax relief can also be a very attractive for an entrepreneur setting up a business. Where an employee leaves employment and invests in their new company, Keeping yourself “up to speed” At Royal Rose we believe health and innovation go hand-in-hand. Our president started in tech and helped bring the Silicon Valley Leadership Group and the Steinbeck Innovation Foundation to Salinas. He knows innovation. Now we’re bringing one of Old World Italy’s favorite vegetables to America as the newest addition to the SuperFood family. Try our radicchio . You’ll love it. www.radicchio.com | 831.758.1957 | facebook/RoyalRoseRadicchio Inward Investment A Beacon For FDI Ireland is a global beacon for FDI and the team at AIB Foreign Direct Investment believe there is scope for further growth. I reland continues to be a global beacon when it comes to foreign direct investment (FDI). Last year alone, IDA Ireland (Industrial Development Agency), Ireland’s inward investment promotion agency, created a total of 12,722 new jobs. Most of the leading companies in the world are located in Ireland, including: • 8 of the top 10 ICT companies • 9 of the top 10 Pharmaceutical companies • 17 of the top 25 Medical Device companies • More than 50% of the world’s leading financial services companies It’s hard to over-emphasize the importance of multinational companies to the health of Ireland Inc. They now account for over 75% of total Irish exports. Raw statistics don’t always tell the truth, but consider the fact that when Irish exports rose by 5% in 2011, it accounted for a 1.4% rise in GDP. And in 2012, a further growth of 3% in exports was reported - despite the UK and Eurozone entering recession. The importance of FDI in Ireland Another measuring stick of the importance of Irish exports – spearheaded by our multinationals – is that they represent a massive 105% of GDP (Gross Domestic Product). The graph above illustrates just how solidly our exports have performed. Why invest in Ireland? In 2011, Forbes ‘Best Countries for Business’ report named Ireland as the best country in Europe in which to do business. There are a number of reasons for this, including the availability of a talented and well-educated English-speaking workforce 32 | Silicon Valley Global well-educated English-speaking workforce other just 12.5% is a major attraction. Add in Exports as % of GDP UK Germany France Greece Italy Ireland Portugal Spain 10 20 30 40 50 60 70 80 90 100 110 Source: Thompson Datastream which has a reputation for attributes such as flexibility, creativity, and innovation. We also enjoy an excellent track record. The number of businesses who have already chosen Ireland to do business speaks for itself, and many of these companies can now be counted among our strongest advocates back in their home markets. Another plus factor for setting up in Ireland is the fact that government policy over a number of decades has been to establish an economic environment which encourages growth, facilitates foreign investment and allows business and entrepreneurship to flourish. Delivering for business The most obvious proof of this pro-business regime is our corporate tax level, which at just 12.5% is a major attraction. Add in other incentives such as our R&D tax credit and intellectual property regime and it’s not surprising to see why we’re such a favored FDI destination. We’ve also made huge strides in recent years in terms of our competitiveness. This spans everything from energy, private rents, office rents, services and construction to labor costs. Opportunities for the next decade and beyond. Have we now reached a peak – or is there further scope for growth? According to Diarmuid O’Neill, Head of AIB Corporate Banking Ireland, it’s very definitely a case of the latter. “I expect that the traditional FDI sectors such as pharma, manufacturing and financial services will continue to play a very important part in Ireland’s FDI growth. Side by side Inward Investment with this, however, other areas, such as Digital & Global Services, Clean Tech, High Tech Manufacturing and Research, Development and Innovation will also make a significant impact.” O’Neill also references the comment by President Clinton at last year’s Invest in Ireland Forum: “You’d have to be nuts not to take advantage of the unique investment opportunity presented by one of the most business-friendly countries in the world, with the youngest, best-educated workforce in Europe and an unemployment pool of 14 percent.” andl documentation and any technical and Portugal Spain Ireland UK Eurozone The importance of SEPA The evolution of the Single Euro Payments Area (SEPA) presents yet another great opportunity for US businesses investing in Ireland to consolidate their pan-European collections and payables into one location, using AIB. According to Mick Murray, Head of AIB’s FDI unit, “Gone are the days of having to open and maintain bank accounts in many banks, in many countries across Europe, or having to store complicated and varying standards of bank account data for suppliers. In fact, all bank accounts in Europe are now identified by two pieces of data - a SWIFT Code (BIC) and International Bank Account Number (IBAN), which can be validated at source.” Over the last 30 years, AIB has built up valuable experience dealing with the Cash Management requirements of US Multinationals (especially post SOX). Murray points to the Bank’s intimate knowledge of how important costs, efficiency, visibility and security controls are to the disbursement process. “We also know how important it is to lever off the investment already made by corporations in their ERP (Enterprise Resource Planning) systems by ‘connecting’ to the bank in as automatic a fashion as possible.” Italy France Greece -15 -12 -9 -6 -3 3 6 9 12 15 110 Source: EU Commission, November 2012 The support of a Relationship Management Team Diarmuid O’ Neill, Head of Corporate Banking Ireland. Setting up operations overseas can be a complicated process, but Murray points to the assistance AIB offers – including a Relationship Management Team (with a single point of contact) to provide hands-on support for all key aspects of the process, including helping with the legal documentation and any technical operational matters that arise. The AIB Foreign Direct Investment Team provides financial services to more inward investment companies in Ireland than any other financial institution. It boasts over 30 years specialist sector knowledge across industries such as Life Sciences, Med Tech, Pharma, ICT, Digital Media, Business Services, Clean Tech and Consumer Products. Unit Labour Costs 2009-2013 (% Change) Mick Murray, Head of AIB Foreign Direct Investment For more information on SEPA and setting up in Ireland, please contact either Diarmuid O’Neill at diarmuid.e.o’[email protected] or Mick Murray at [email protected] Terms and conditions apply. Allied Irish Banks, p.l.c. is regulated by the Central Bank of Ireland. Silicon Valley Global | 33 Venture Capital Venturing forward As one of the most powerful venture capital firms in Silicon Valley, Andreessen Horowitz is now working with Google to encourage a new generation of start-up entrepreneurs to build applications for Google’s new breakthrough Glass platform. 34 | Silicon Valley Global Venture Capital B ased in Menlo Park, Andreessen Horowitz co-founders Ben Horowitz and Marc Andreessen, raised $2.7 billion within three years of starting the venture capital firm in 2009. Andreessen Horowitz holds stock in some of the highest-valued, privately held social media companies, including Facebook, Groupon, Twitter, Airbnb, App.net, Jawbone, Skype and Zynga. “Marc and I share a simple belief that became the basis for our new venture capital firm: In general, founding CEOs perform better than professional CEOs over the long-term, and a venture capital firm that enables founding CEOs to succeed would help build the best companies and yield superior investment returns,” Horowitz recalls. In 2011 alone, Andreessen Horowitz hosted more than 600 portfolio presentations to corporate customers and partners at their office in Menlo Park. These presentations resulted in more than 3,000 introductions between portfolio companies and prospective Fortune 500/Global 2000 senior executives. “We’ve built relationships with over 4,000 engineers, designers and product managers, and we’ve made more than 1,300 introductions to our portfolio companies, resulting in 130 hires within the portfolio,” Horowitz enthuses. Through these practices, the firm has been able to help founders develop critical CEO skills and wield networks as broad and powerful as the best professional CEOs. “And that is why we have become a popular firm among founders,” Horowitz says. The Glass Collective Andreessen Horowitz recently announced its participation in a new project called the Glass Collective. Along with Google Ventures and Kleiner Perkins, the firm is working with Google to encourage a new generation of start-up entrepreneurs to build applications for Google’s new breakthrough Glass platform. Glass is a new wearable computing product and platform being developed by Google. The thesis of Glass is profoundly transformational — to integrate connectivity and information directly into your field of vision and into your normal daily life, Andreessen says. “Instead of having a phone in your pocket or a tablet in your briefcase, why not have the Internet in your field of vision when you want it — and why not feed the Internet with live video and audio that matches what you see and hear at any time.” According to Andreessen, the exciting part about the Glass Collective is that “just like with the Internet and smartphones, a huge amount of that work will be done by third-party developers, who are going to have in Glass a brand new platform and springboard for creativity to play with.” “And so with the Glass Collective, we are open for business ([email protected]) to seed fund start-ups to build the first generation of amazing Glass applications,” he adds. Andreessen knows both sides of the start-up game. As graduates in the 1990s, he and his partners went hat in hand to venture capitalists in Silicon Valley to fund their new project, the breakthrough web browser Netscape Navigator. Within 18 months, the enterprise had gone public and Andreessen had become a symbol of the internet generation. Irishman John O’Farrell became a venture capitalist in 2010, when he joined Andreessen Horowitz, and he has built up a strong following as a prolific blogger, offering advice to entrepreneurs. A partner at Andreessen Horowitz along with Marc Andreessen, Ben Horowitz, Jeff Jordan, Peter Levine, Scott Weiss and Chris Dixon, Dublin-born O’Farrell says that “over the last 15 years, I’ve been fortunate to play a key role at three high-growth start-ups that have grown to substantial scale and had a significant impact on the world in different ways.” Pioneering Broadband From 1997 to 2001, O’Farrell founded and ran the international business for @Home Network, “a company co-founded by Kleiner Perkins’s John Doerr and the largest US cable companies that pioneered the broadband Internet we take for granted today. “My international division grew to $70 million in revenue, 280,000 broadband customers and 500 employees in 10 countries,” he says. O’Farrell joined his now co-partners Andreessen and Horowitz at Loudcloud, the original cloud computing company, right after a spectacularly difficult IPO in 2001. In his blog, Horowitz has written about the exciting times they went through together: Downsizing and restructuring in a brutal recession; managing to sell all of their revenue, all of their liabilities, and 140 employees to EDS; restarting as Opsware, a data center software company with a massive software license from EDS; acquiring four companies, partnering with Cisco, NTT, NEC and HP, and building an exceptional product and sales organization to create a $100M+/year enterprise. Finally, they negotiated a sale to HP in 2007 for $1.6 billion, in a great outcome for the shareholders, customers and employees who stuck with them. “Over six-and–a half years, I got the chance to participate in all of these extraordinary events first-hand, and to lead all of our major partnerships and M&A transactions personally. After Opsware and prior to Andreessen Horowitz, I spent about two years at another large high-growth start-up that’s applying the latest communications and information technology to transform the world’s electricity grid,” he says. At Silver Spring Networks, O’Farrell and his team led the initiative to take the company global, from developing the initial cross-company strategy to a detailed multiyear operational plan and initial projects in Latin America, Europe and Asia. In another impressive development for the firm, Andreessen Horowitz recently named long-time Silicon Valley executive Ken Coleman – a mentor to co-founder Ben Horowitz – as a special adviser. In 1986, Coleman, who was then the head of administration at Silicon Graphics, hired a 20-year-old Horowitz as a summer intern, giving him his first job in the computer industry. Coleman went on to become the chief operating officer of Silicon Graphics and he is currently chairman of the business analytics company Saama Technologies and is also on the boards of City National Bank, United Online and Accelrys. Coleman is Andreessen Horowitz’s third special adviser, joining former Washington, D.C., Mayor Adrian Fenty and former Secretary of the Treasury and President Emeritus of Harvard University Lawrence Summers. The firm’s reputation with founders has enabled its team to invest in great entrepreneurs building the great new technology companies, and the demand from entrepreneurs has come in all stages and sizes, as great founders everywhere want to be the best CEO that they can be and work with Andreessen Horowitz to help them do that. Silicon Valley Global | 35 Mcor Technologies 3D Print Revolution Co-founder and CEO of Mcor Technologies, Dr. Conor MacCormack tells Silicon Valley Global magazine how his company has become a global player in the 3D print market. I n 2005, Dr. Conor and Fintan MacCormack took a leap of faith to set up Mcor Technologies. Leaving their roles in mechanical and electrical engineering respectively, the brothers set about developing a business solution to democratize innovation by creating a set of accessible tools based on Selective Deposition Lamination (SDL) technology. The aim was to create an environment whereby anyone could easily, and cost-effectively, turn their ideas into low cost, full color, eco-friendly 3D objects. Eight years on and the company has not only realized its initial vision, it has grown to become one of the world’s leading providers of 3D printers – a recent deal with stationery giant Staples reaffirms Mcor’s global standing. “In the beginning we looked closely at the industry and found that there was a requirement for an entry level player that offered a service where customers didn’t have to worry so much about running costs anymore,” explains Conor MacCormack, co-founder and CEO. “Up to that point, 3D printing was the preserve of the very few – while the price of machines was coming down, the operating costs were heading significantly northwards to a point where a litre of material going into the technology of our competitors was more expensive than gold! This prevented designers, for example, from running four or five different designs and discarding the options that they didn’t want to pursue. Effectively, such high running costs were a limiting and debilitating factor for the whole industry. Our solution changed that.” In 2008, Mcor Technologies, now with a product ready for market, received almost two million hits on its website in just 10 days – it was clear that there was an appetite out there 36 | Silicon Valley Global for a more user-friendly, cost-effective solution. However, the company, just like many other businesses, felt the brunt of the economic downturn almost immediately when orders started to be shelved. “Thankfully, we have a global product,” says MacCormack. “Originally our aim was to sell in Ireland and the UK, which would have given us a greater level of control over the organic growth of the business. However, when the recession hit we were just about to go into production with a number of orders that were subsequently canceled due to budget constraints; we realized very quickly then that we had to expand our sales network. While that is good in one sense, in another it was very difficult – we regularly received enquiries from China, America and Australia but we didn’t have the infrastructure or a dealer to work on our behalf in any of those jurisdictions at that stage.” Worldwide Operation Providing an almost world-wide service is an integral part of operations today for MacCormack and the team – indeed, since the deal with Staples was announced in November last year, Mcor Technologies has been rarely out of the global spotlight. Staples, using Mcor’s IRIS (a 3D printer with the highest color capability in the industry), now offers consumers, product designers, architects, healthcare professionals, educators, students and others access to low-cost, brilliantly colored, photo-realistic 3D printed products at its retail network. “Until our deal with Staples, 3D printers had been selling their services almost exclusively to skilled designers, large architect firms and major players in the engineering sector – our offering with Staples sent huge shockwaves throughout Mcor Technologies the industry. In fact, we distributed two press releases in that same week about our new machine and 700 media outlets picked it up. More specifically, 86 stories were written about it and we had 14,000 unique hits on our website per day in that period, which translated into 1,500 sales. While Mcor has almost single-handedly been responsible for a revolution in 3D printing, its aim now is to become recognized the world over as the most affordable and most accessible 3D printing solution. “Our goal now is to focus our efforts on creating a dealer network all over the world,” notes MacCormack. “Once we have the infrastructure in place with viable distribution capability, we can then concentrate on ramping up. Right now our sales are up 600% – we have to ensure, therefore, that the company is positioned correctly to meet an ever growing demand. For us, it’s all about growth and expanding into new markets.” Assistance with growth MacCormack recognizes the role that the Irish Technology Leadership Group (ITLG) has had in helping the firm to achieve its objectives. A finalist in the ITLG’s Company of the Year awards in April 2011, the company has secured over $2m investment from the Irish Technology Capital Fund, the angel investment fund headed by ITLG President and technology entrepreneur John Hartnett. Furthermore, John Ryan, Irish CEO and founder of copy protection behemoth Macrovision joined the company as chairman having been introduced to the company through the ITLG. “The Irish Technology Leadership Group has an immense desire to help Irish companies,” MacCormack says. “Being a part of such a group helps us to create a presence and gain exposure in Silicon Valley, which is a massive boon for a company like ours – it opened the doors we needed and from there it was up to us to sell our business and our products. It’s extremely difficult to cold call, but the ITLG facilitated the introductions that we needed.” “We also managed to secure the services of John Ryan as chairman, who has been a fantastic addition to the company. Up until John came on board, a lot of our time spent talking to investors wasn’t hitting home – generally, a technical pitch on our product was not what they were looking for. John, being the tremendous business man that he is, helped us hone our proposition. Also, his track record in this field is unparalleled – to have somebody who has so much experience in developing new products and filing patents gives us a position of significant competitive advantage.” Mcor Technologies, which has recently transformed itself from purely R&D based to a full production and manufacturing entity, is one of the many success stories to develop in Ireland in recent years. With state support, the company has grown exponentially from its beginnings almost 10 years ago in MacCormack’s living room. “In my opinion, we definitely made the right decision to base ourselves in Ireland,” he recalls. “Of course, there are challenges now when it comes to financing new businesses in Ireland but with investment and with a good, solid product, the supports available are tremendous. Add to that the highly-skilled programmers that we have here (although these are very hard to come by), and the environment is certainly conducive to creating a successful business.” “However, it’s more than just the financial assistance and the workforce that we continue to be impressed with, the soft supports go a long way too – when we met our first dealer in Germany for example, Enterprise Ireland brought along a translator to help in our negotiations. For me, things like that are very important because as a start-up, you need all the help you can get to convince dealerships to lean in your direction. All of this has helped us to get to where we are today.” Silicon Valley Global | 37 Investments Investment in Ireland John Mention, Arthur Cox outlines some of the “Non Tax” Drivers which encourage inward investment in Ireland. I reland’s success in attracting US investment has traditionally been associated with the low headline rate of Irish corporation tax, generous R&D incentives and the general open business environment, which is similar in approach to the US business environment. A number of new “Non Tax” drivers have emerged which are attracting US investment into Ireland – mainly around sector specific benefits that have developed in a number of areas including medical device/medtech, Internet, managing intellectual property and corporate migrations. In this article we will highlight some examples of sectors where 38 | Silicon Valley Global there are significant business/regulatory/legal advantages for US corporations to establish operations in Ireland (under-pinned by the prevailing low corporate tax environment). Data Privacy (Internet) US Internet businesses establishing European operations have to navigate the European Data Privacy (Data Protection) laws that can apply when data about living individuals is processed. There are significant differences in the practical implementation/enforcement of these European Data Protection laws across the 27 countries of the European Union. The prevailing Data Protection regulatory and operating environment is a key factor for “internationalizing” social media/internet/ cloud/medical data corporations to consider when determining a location for an operation outside the USA. If the wrong jurisdiction is chosen then it can greatly add to the cost, bureaucracy, the time and effort required to establish and maintain the operation and may ultimately paralyze the business model. The Irish data protection environment is widely seen as being a balanced regulatory environment where the rights of individuals (whose data is being processed) are protected while at the same time balancing them against Investments the legitimate business interests of “born on the Internet” companies engaged in global data processing. In Ireland, the emphasis has tended to be on the practical implementation of the EU Data Protection Rules, while issues of bureaucracy (e.g. filing notifications with the regulator) are kept to a minimum. As Ireland is the European headquarters for many Internet companies, the Irish data protection regulator has extensive experience of working with and understanding the social/media and Internet industries. The regulator is regarded as being both firm and pragmatic and willing to work with corporations to ensure compliance with European data protection laws and to find compliant solutions that protect the interests of individuals without constraining corporations to the point where they cannot operate. The breadth of experience that the regulator has accumulated in the fast developing social media/internet space (including having completed full data privacy audits on Facebook) means that there is no “learning curve” for the Irish regulator when dealing with repeat issues relevant to Internet companies setting up a first international operation (whether it is dealing with cookies, data breaches, privacy policies etc). While the regulator has taken firm action against corporations that have openly breached Irish/ EU data protection laws, he has not sought to generate a revenue stream for his office by repeatedly imposing large fines or seeking to jail executives of subsidiaries for data protection breaches (which has been the case in a number of other European Countries). The regulator does not currently have the power to impose fines and his office tends to exercise its statutory enforcement powers (e.g. issuing enforcement notices or bringing prosecutions) only where an attempt at amicable resolution has been unsuccessful. The Irish courts have tended also to regard data privacy and data security primarily as compliance issues and not as a vehicle for the enrichment of plaintiffs. There is no “class action” option available to plaintiffs in Ireland and so civil litigation for damages based on data protection compliance is rare. In summary, the Irish regulator demonstrates a pragmatic approach to ensuring that corporations are compliant with applicable data protection laws and at the same time he has developed a significant knowledge base of dealing with social media/internet operations which helps take the “guess work” out of setting up in Ireland, particularly for social media/internet corporations. Such a regulatory environment brings certainty to Internet companies establishing a first operation in Europe. Medical Devices/MedTech Emerging medical device corporations are increasingly looking to Europe as the key location to obtain a “first” regulatory approval for new medical devices. The potential cost savings for such corporations of securing the CE mark regulatory approval to allow the marketing of such products in the European Union is a key driver (as against the typical cost and time it takes to obtain equivalent FDA approval in the US). For many corporations, the key to securing a trade sale exit is to obtain the appropriate regulatory approval in a cost and time effective manner in at least one major market and, given the cost and time savings of achieving such approval in Europe as opposed to the US, many medical device corporations are choosing the EU route first (and basing themselves in Ireland). However, the potentially more interesting driver has been the approach taken by a number of entrepreneurs to establish an Irish “TopCo” as the ultimate parent of the Group. This materially increases the attractiveness of the Group for a trade sale to potential buyers (particularly US multi-national corporations) by allowing the potential buyers to purchase “Non US” assets (i.e. stock in an Irish corporation) and thereby usefully deploy some of the surplus cash which is currently maintained by US multi-nationals in foreign subsidiaries. The advantage of doing so is that the US multi-national may acquire the Irish “TopCo” through a foreign subsidiary, using that foreign subsidiary’s cash reserves and avoiding the need to repatriate that cash to the US, triggering US taxes. It is estimated that corporate America has approximately US$2 Trillion in non US subsidiaries which, under current laws, will incur US taxes if paid back to the US parent and thus, finding ways to utilize this cash without repatriation to the US is an important issue for US multi-nationals. The establishment of a group structure of an emerging corporation with an Irish “TopCo” makes such an emerging company an even more attractive target for potential US multi-national buyers. It is worth noting that most of the largest US life sciences (and Internet) multi-national corporations have existing Irish operations and/ or structures that can be used as the acquiring vehicle for the purchase of an Irish “TopCo”. The potential historical disadvantage of using a nonUS “TopCo” when it comes to raising venture capital has, to a large extent, been navigated and we have used structures to allow US venture capital firms to invest in the Irish group via a Delaware company. Therefore, with appropriate structuring, it is possible to allow a US venture capital firm to invest in the Irish group in a manner that will be familiar to it and no less tax efficient than existing investment structures. With appropriate planning, the Irish Group can also avail of specific intellectual property tax planning that can further increase the Internal Rate of Return for Venture Capital Investors by 12+% of the incremental increase in the value of intellectual property from the base cost at the “startup” phase to the value of the intellectual property at the date of the exit. This not only enhances the return to the venture capital investor on exit but also has the added attractiveness to a multi-national buyer of having the intellectual property already housed in a tax efficient vehicle, minimizing corporate taxes on exploitation of such intellectual property and eliminating an issue of exit taxes on moving the intellectual property at a later (and more valuable) stage in its life. Conclusion In addition to the reasons given above, Ireland continues to attract investment by US companies because of the availability of a skilled, educated and talented workforce, membership of the EU /eurozone as well as easy access to the large EU market, convenience of its time-zone not to mention its temperate climate making it a lower cost jurisdiction for the location of data centers. The tax regime has also played a role as it gives the benefits of low effective corporate tax rates, coupled with an on-shore, regulated jurisdiction with a comprehensive tax treaty network in a transparent and open tax administration. The emergence of the new nontax drivers only contributes further to Ireland’s continued attractiveness to US investors. Silicon Valley Global | 39 Gaming Gone Gaming 40 | Silicon Valley Global Gaming A true gamer at heart, Tom Murphy was a chess champion at the age of 6. He created Ireland’s most successful social media site in 2001 and when he sold Boards.ie in 2008 it had grown to over relatively young market and this fuels the excitement of being able to influence it.” Both Karl and Tom agree that Gone Gaming isn’t your typical mobile company. You need a well built, desirable product but they are quick to stress that their ethos goes a little further than that. “Discoverability is a big challenge. There are great companies and brilliant games that go undiscovered for a host of reasons. We realize that our marketing strategy is as important as the game itself and we’ll try and give the game as much of a chance as possible.” Karl goes on to say that it’s not only 2 million unique Irish users per month. T he creation of Gone Gaming brought Tom together with Karl Hutson, a graduate of game design, with significant expertise in data analytics and experience with some gaming giants such as Paddy Power and Devil Fish Poker. Within months Gone Gaming has gone from concept to a company that has launched, The Jump: Escape the City, one of the most successful Irish debut mobile games, worked with Grammy award winning artists and collaborated with design talent that boast Disney, Dreamworks and 20th Century Fox on their portfolio. “I’ve played games all my life. I could play chess before I learnt to write and even the creation of Boards.ie sprung from its humble beginnings as a community of gamers. The move into games development seemed a natural progression for me”. Indeed Murphy has had software experience through his venture Spin Solutions and was always close to the gaming community through Boards.ie and the reach it created. The explosion of mobile gaming was always going to draw Tom’s attention. Mobile gaming, Murphy says, is where the focus is at the moment. “At this time mobile gaming is where the games industry is successful. Having access to millions of potential customers almost instantly brings huge opportunities. The potential I saw with social media I see with mobile gaming. Despite its undeniable success, it’s still a about making a successful and fun game. The technology goes beyond the customer download. “We collect and analyze data that is retrieved from devices after each gaming session and use that data to deliver a better and more tuned experience for our customers. We believe that being able to shape the game around the data makes Gone Gaming unique in the marketplace and better positioned to provide titles that the customer will not only enjoy but will help create”. It is this connection to the customer that Karl and Tom have put to the forefront of what defines Gone Gaming. Karl puts it best when he says, “the explosion of mobile platforms has transformed the way we live, no more so than the mobile commerce of having your very own shop in your pocket.” Games development is still a business and like all businesses you need to have a sound business model and a clear understanding of how to achieve it. For Gone Gaming one of the earliest calls for support was made to Enterprise Ireland. Successful applications for Enterprise Ireland’s Feasibility Study funding and later their Competitive Start Fund provided seed capital that would help provide the essential support necessary to get the first game off the ground. Murphy adds, “They were very positive towards us as a games company, even more so than had we been a regular software house. There is a great culture of like-minded games companies all of which help and collaborate with each other, all made possible through Enterprise Ireland. We believe that Ireland is one of the best places to develop games. The support we received from government agencies was a real plus and there is no doubt that universities are starting to produce the right people with the right skills. We outsourced some of the development process based on budgetary constraint but we can see the day where we are employing home grown talent across all the required skillsets”. Indeed, some of the outsourcing included Grammy award winning composer DJ Poet, famed for work with The Black Eyed Peas and others. Karl notes, “Music is a big part of The Jump. We were keen to have it part of the design process right from the start and his music compliments the gameplay perfectly.” Karl and Tom are clearly focused and seem to have come a long way in the past nine months. Now that they have had such a success with their first game they are keen to secure investment that will help them grow the business and grow their presence in the market. “We want to grow to a twelve person company by the end of 2014 allowing us to focus on multiple projects and give us the capacity to react quickly to a fast paced market. We want to forge alliances that can help position us as one of the main players in the mobile space.” Tom’s comments are ambitious but his recent successes are testament to someone who not only has drive and ability but a sense of what is possible and a mechanism to achieve it. Silicon Valley Global | 41 Innovation Finals Fast Pitch Battle The Global Technology Leaders Summit in Cork saw fifty companies from around Ireland pitch to leading Silicon Valley Venture Capitalists for the chance to be one of the 20 companies selected to travel to Silicon Valley to secure funding. T he companies gave six-minute presentations to a panel of seasoned investors including Barry O’Sullivan, Cisco Systems, Sean O’Sullivan, SOSVentures and Richard Moran, CEO and Vice Chairman at Accretive Solutions who said that “several of the pitches had a glimmer of greatness”. Mr Moran said Irish firms were comparable to their Silicon-Valley-based counterparts in terms of passion, with one essential difference that could hold back the Irish entrepreneurs. “The ‘to infinity and beyond’ mentality is less ingrained in the Irish,” said Mr Moran. He said that when it came to looking for venture capital, this character trait could hold the Irish back, as VCs want a slice of the biggest possible pie. The president and founder of ITLG, John Hartnett, said selecting companies in which to invest is like horseracing, where the horse is the project and the jockey is the team behind it. “It’s like a horserace. The jockey is just as important as the horse. That’s not to say that we are gambling when we invest,” said Mr Hartnett. Already, the ITLG fund managed by Mr Hartnett has invested $5m (€3.75m) directly, while companies that have gone through ITLG have won more than $50m in investment. 42 | Silicon Valley Global The Fast Pitch Finalists Twenty brave entrepreneurs pitched their bold ideas for investment to a veritable dragon’s den of experienced investors. Sean Cronin, 3Pro EnergyWatch 3Pro EnergyWatch has developed a green IT software solution that automates the shutdown and hibernation of a company’s computer systems, resulting in significant cost savings and a lower carbon footprint. Sinéad Doherty, AnaBio Technologies Anabio Technologies provides encapsulation expertise, IP generation, commercial manufacture and licensing for food, pharma, animal and human health nutrition markets. Stephen McKeown, Analytics Engines Analytics Engines specializes in high performance data analytics and accelerated computing. Gerard Forde, Bizimply Bizimply is a cloud solution that allows managers consolidate all of their day to day operations management in one place and lets owners see all of their businesses activity on one dashboard. Charlie Sherlock, Cypro Software Cypro Software develops technology to protect industrial control systems from cyber and operational attacks. Paul Healy, Fantom An online sticker album solution, Fantom lets brands engage and reward their fans. Stephen G. McGinley, FarmFeeder Farmfeeder offers automatic agricultural and equine feeding with telephone control. Joseph Corcoran, Fortress Payments The Bray-based firm sought to impress an international panel. Paul McCarthy, Full Health Medical Full Health Medical condenses advanced medical test results into digestible, patient-friendly reports. Howard Kingston, Future Ad Labs Future Ad Labs is currently developing PlayCaptcha, a revolutionary new form of online advertising. Tim McCarthy, iGeotec iGeotec has developed a highly versatile geospatial platform integrating mobile devices, remote sensing, photogrammetry, RDBMS, multimedia, spatial analysis and visualization. Philip Comerford, iMob Media iMobMedia is at the forefront of location based marketing, targeted advertising, and churn and loyalty solutions for mobile network operators. Charles Garvey, Metabolomic Diagnostics Working in partnership with UCC, Metabolomic Diagnostics is seeking to provide predictive diagnosis of Preeclampsia in early pregnancy. Innovation Finals Tom Robinson, MOF Technologies MOF Technologies develops highquality Metal Organic Frameworks (MOFs), porous nano-materials for lower carbon manufacturing and use. Mark Burke, OptiWi-fi OptiWi-fi delivers next generation Wi-Fi monitoring and self-optimizing solutions to Wi-Fi service providers, mobile carriers and Wi-Fi equipment manufacturers. David O’Leary, Ripple Technologies Ripple Technologies has developed a SaaS platform that provides Actionable Live Intelligence© through proprietary insights and analytics. The company offers customizable social plug-ins to build social engagement across web, mobile and social touch points. Stan Kuznetsov, TEQNOCO NET TEQNOCO is a USSD aggregator, developer, and service provider of direct mobile marketing and mobile self-service solutions that enable businesses to connect with customers globally irrespective of country, network or handset in order to boost sales or to provide mobile self-care capabilities on every phone. Pat Phelan, Trustev Trustev offers real time, online identity verification using unique social fingerprinting for secure transactions. Derek Counihan, VoucherLink VoucherLink allows users to send gift vouchers from local businesses to friends and family. Stephen Slattery, Zeto Zeto was founded in 2011 to design multi-vendor commercial refrigeration management systems for the global refrigeration industry. iMobMedia D elivering your proposition, at the Right Time to the Right Person in the Right location with the Right Offer. iMobMedia uses Geo-Location technology to enable Mobile Network Operators, Agencies, Brands and Retailers to connect with customers at the right time with the right offer in right place via SMS, MMS and Push notifications into branded apps. iMobMedia have delivered 4 TIMES increase in Redemption rates compared to the standard contact solutions, currently being deployed. Our Solutions: Customer Retention Management (Churn): Enables mobile operators to run customer retention management campaigns whereby customers with a high propensity to churn, or just reaching contract end, to receive offers when they are in the vicinity of, for example, a Mobile Operators store or retail outlet. Customer Lifecycle Management (Loyalty): The solution offers a new look on customer loyalty and will be central to the mobile operators customer lifecycle management in relation to acquisition, loyalty and up selling. Direct Marketing (DM): Allows a mobile operator to leverage, user profile and preference to generate new revenue streams through brands, agencies and retailers. Location Based Marketing & Advertising: Allows a mobile operator to leverage user real-time location, through privacy profile and preferences to generate new revenue streams selling to Brands, Agencies and Retailers. Consultancy: Underpinned by our unique End-to-End fully managed design, deployment and commercialization service. The IMobMedia Team: • Executive Chairman, Brendan Conway who has 30 years experience in the automotive, navigation, GPS Fleet Management and Mobile Telco distribution, sales and marketing industry. • Philip Comerford, CEO who has 20 years experience in the telecoms industry. Philip was Head of Innovation at Telefonica o2, and Ericsson Germany and Italy. • Richard Wheatley, CCO. A trained chartered accountant with Deloitte. Previously Commercial Controller at Vodafone Ireland and 20:20 Mobile. The company’s key focus now is commercialization. iMobMedia already have one global Telco client and intend to add two further MNO’s in 2013 with their existing product solutions. Email: [email protected] Twitter: @IMM_net www.linkedin.com/company/imobmedi Silicon Valley Global | 43 Innovation Finals Beyond Software A nalytics Engines provides the capability to boost server performance and move data analytics from rear view and retrospective to real time and predictive. We enable faster analytics on customer data sets with hardware acceleration at higher data volumes and lower cost. A single accelerator can out perform up to 24 high-end processor cores. We have partnered with; 1 of the top 3 44 | Silicon Valley Global enterprise software companies, 1 of the top 6 medical imaging companies, and 3 of the top 20 aerospace and security companies, to deliver acceleration solutions. Contact us to find out how we can help you do the same. (Analytics Engines is an ITLG top 20 fast pitch company) Belfast, N. Ireland. [email protected] analyticsengines.com T: +44.28.9066.9022 Innovation Finals Introducing TEQNOCO T eqnoco Net Ltd. is a telecommunications company based in the west of Ireland and has been in business for almost three years. It provides companies with a telecommunications channel to connect with their customers on any mobile phone anywhere in the world. Some of their major blue-chip clients include E-Transactions and Badoo, with Teqnoco involved in markets all over the globe. Every business has problems to solve, whether it’s revenue, or customer service. Teqnoco provides a single cloud-based platform, branded as Messaging365, that enables the creation of simple text based but very effective mobile applications allowing worldwide interaction with customers or employees on any GSM phone free of charge to the end-user. “We provide a platform for the business that contains a technology supported by almost all mobile phones worldwide. We offer a web-based interface or API to develop services using that technology whilst providing accessibility to majority mobile networks worldwide,” explains founder Stan Kuznetsov. “The potential for use is huge, for example, in banking, mobile commerce, customer surveys, voting and mobile alerts for account activity or one time passwords.” Stan, who holds degrees in economics and business administration and has over 20 years experience in business management, moved to Ireland in 2002 from Belarus, with ambitions to start his own company. After working in various sectors he started his first venture MiTAG in 2008, a predecessor of TEQNOCO. In 2010 he completed an enterprise course through the Innovation in Business Centre in Castlebar, County Mayo, where his business is now based. His expertise is backed up by two of his other colleagues, who have extensive experience as senior IT engineers in the Telecom industry. They are responsible for core telecom and the Platform development side. The company has also lined up Channel Partners in the UK, Singapore and Ivory Coast who act as a sales channel within those markets. In recent months Stan has launched a new venture, Dial4Help.net, a personal alarm service using your mobile to instantly alert family, friends and neighbors to get their help when in danger or needing assistance. Instant help is summoned by pressing the speed dial on your phone so help can be summoned quickly by voice and text alerts for a faster response. It has a wider impact when used in communities, “by using our mobile phone technology we can assist whole communities to feel safer especially those who live on their own or in remote areas. At the push of a button, we can send a pre-set text and voice message to your support network, whether friends or family, asking for immediate assistance. If you have had a fall and need help you can use speed dial to send a message for help to your neighbor. Instead of waiting at least 20-30 minutes for emergency services to arrive, your friends and neighbors could be at the scene to assist you within minutes. Given the recent closures of local Police stations I realized there was a real need to give people peace of mind and to feel safe and secure in their own home. It’s very affordable, easy to use and gives you and your family members’ peace of mind.” Irish Prime Minister Enda Kenny gave his approval to Dial4Help’s innovative Personal Alarm Service and said “It is a great service and I would recommend it to anyone as a must have utility, as I can see the benefits in it”. Stan plans to add additional features to the product, such as video surveillance from a web-cam on your PC or laptop along with geo-location of your mobile phone. Plans are already afoot to expand the telecoms business internationally, with a new HQ projected to be opened in Silicon Valley in the near future. This office will offer an extended range of services. More @ www.teqnoco.com, www.dial4help.net and www.messaging365.com Silicon Valley Global | 45 Innovation Finals Expansion Since 2010 we’ve grown our business to over 100 corporate and public sector clients in Ireland and the UK. 3Pro EnergyWatch Ltd will be at the ITLG Global Technology Leaders Summit seeking new investment to grow their Business in the North American market. We are looking forward to meeting potential distribution partners, agents and investors as we extend The Green Button Campaign to the global audience. Benefits to Business Organisations Savings at your fingertips I n today’s dynamic business environment, IT is a core element in almost every organization. But the costs and overall environmental impact of running the required IT infrastructure are growing, and electricity prices are forecast to increase in the short, medium and long-term. While keeping a sharp focus on cost reduction, organizations are increasingly aware of their social responsibility to limit their carbon footprint. EnergyWatchIT has been developed to cater for this growing Global corporate and public sector audience. 3Pro Energy Watch Ltd is an award winning Green Technology company which delivers power savings, Green IT Policy Compliance and Management Systems to various businesses and public sector customers. Our solution delivers real, timely cost-savings; allowing organizations to achieve significant reductions in IT related energy costs. Our Energy savings solutions cater from large Corporate PC fleets to single users. We have products and pricing to suit all sizes, so everyone can save. Solution/Product Our easy to use, interactive software offers a unique Green Button end user interface (virtual key). • We supply campaign materials to promote Eco awareness within organizations. 46 | Silicon Valley Global • We offer Membership products (Single user – Solo product) and a white label solution to large Corporate and Charity organizations. • We also operate a low cost, cloud hosted Schools programme. Management Team Management is provided by an experienced and diversely skilled team of professionals, coming from Sales & Marketing,Technical and Entrepreneurial backgrounds. Our promoters have a range of cross sector achievements to bring to this exciting project. They’ve built software products, launched campaigns, sold hi-tech equipment and operated retail, distribution and service businesses in the digital and non-digital domains. The directors, Sean Cronin, Jim Mulcahy, Ian O’Driscoll and Niall O’Mahony, are actively engaged on a daily basis with the operations of the business. Frees up your cash: • No more wasted IT energy. • A low cost way to cut energy bills. • Cut energy bills by €31-65 per PC per year, maybe more (depends on circumstances). • Payback within a few weeks with a large ROI. Encourages collaboration: • Staff take part in Energy & CO2 reduction with real time feedback. • Greener thinking will create extra savings elsewhere. Boost your Eco Image: • Boosts the organisation’s social responsibility reputation. • Financial reports can show IT carbon savings - your auditors will love this! Stop hackers: • Reduces risk of hacking & virus exposure. Very little IT admin work: • Eco Policies are quick to set and forget. • Reports can be automated. For more information contact us at: www.energywatchit.com [email protected] Innovation Finals Simply Put B izimply is an All-In-One Operations Management System for restaurants and retail stores, founded by Gerard Forde and Norman Hewson, both veterans of the restaurant industry. Forde had the idea after years of watching frustrated managers use Excel to run their business and getting bombarded every night with emails. “We set up Bizimply because we believe that restaurant and retail managers should always be out on the shop floor driving sales, but unfortunately they are all too often stuck in the back office under a mountain of paperwork” ABOUT THE TEAM Gerard Forde Gerard was one of the founding directors of the cafe chain Nude before leaving in 2006 to take up the role of business performance manager at Aramark. Norman Hewson Norman is a 30 year veteran of the restaurant business, owning restaurants including Tosca and Nude. Key Features of Bizimply! • • • • • • • • Shift and Issues Tracking KPI Reporting HR Management Daily Cash Sheets Labor Scheduling HACCP management Store communications Document Management Why now? Improved broadband, adoption of smart phones and tablets and changing consumer expectations. As one of our beta customers lamented “how come I can see my friend’s cat on my Facebook app, but there is no way to easily see what’s happening in my own business”. Who are our target customers? Bizimply is applicable for all retail type businesses. Our sweet spot are businesses with two to twenty units. The key purchasing triggers for our customers are frustration with the current unstructured way they manage their business and a desire for better control. What value are we bringing to the customer? • Bizimply allows owners know what’s happening inside their business shift by shift. “When running Nude we found it difficult to keep track of what was happening in all our businesses all of the time,” said Forde. “We used to get 60 or 70 reports a week and then have to consolidate them all together. Bizimply allows you to track all the information in a business, whether you have one outlet or 30 stores. A business puts all their stores on a platform and all the reporting is done centrally. We are kind of like a customer relationship management (CRM) system used in sales but for operations.” • Consolidate all their day-to-day management reporting in one place. • It’s mobile, so they can manage their business on-the-go. Your business in your pocket! • Reduce admin cost, cutting and pasting reports together. • Get the metrics that they need to run your business. Track trends and grow your profits • Improve communication in their business. • Drive efficiency in their business. • Cut management admin costs, one of our beta clients was getting two reports a night from each of their stores every night. One spread sheet with key metrics and one word document detailing any shift issues. With five stores reporting nightly this translated into seventy reports a week. The business model Bizimply is a subscription bases cloud service. We have a tiered pricing model charging users between €79.95 and €99.95 per month per location, depending on the number of outlets that a business has. Competitors Phone calls, text messages, emails, stand alone software, sticky notes, lost diaries and excel spread sheets. Growth to date Bizimply was launched in February and the company has already signed up some of the largest retail Irish chains. Over the course of the year, the company also plans to expand outside Ireland and has already been in discussions with a large US distributor about bringing the product into the US. Long Term Goal We plan to revolutionize the way retail stores report in the same way that Sales force (CRM) changed forever the way that sales teams report and are managed. Our goal is 20,000 paying users within 5 years. www.bizimply.com Silicon Valley Global | 47 Salinas Valley Valley of Innovation Immediately south of Silicon Valley, California’s Salinas Valley has a long history of innovation in the world’s oldest industries: food and wine. Now the region’s innovative spirit is moving beyond the farm, the ranch, and the vineyard, leading the Salinas Valley north to Silicon Valley where fresh and tech intersect. 48 | Silicon Valley Global Salinas Valley T he Salinas Valley has a history of post-harvest innovation. This picturesque “salad bowl of the nation” just south of Silicon Valley lives and breathes fresh, from it’s strawberry and artichoke fields, to its endless rows of romaine and grapevines. Salinas is powered by a countywide $4 billion agricultural industry, an industry that is rooted in the region’s rich natural resources but thrives on technology. What has made this region’s agricultural industry so successful is the incredible technological prowess that takes fresh Salinas produce around the world. Technology and innovation have been the watchwords for Salinas Valley agriculture for more than a century – from the top icing rail cars first took fresh produce across state lines in the mid-19th century, to the permeable films and the changing product mix that has now made California the global leader in fresh. All told the Salinas story is a story of entrepreneurial spirit. In real terms, the Salinas Valley grower-shippers and processing interests are controlling a significant majority of fresh commodity items and touching a like percentage of value-added agricultural processes through a small number of companies. Salinas’ agriculture sector is a key innovator of technology, from fresh produce processing to new harvesting technology. This is truly the “fresh nerve center” of the world. Family corporations grown through hard work, and from small plots of private land, are now changing the way America eats salads and helping more of America bring fresh produce to the table. SuperFoods like kale, radicchio and berries are fast becoming a staple of what we consider to be a healthy diet, and vegetables are moving to the center of the plate. This region has re-invented itself over and over again, through post-harvest leadership from seed to table. Salinas builds value where best of family farming meets post-harvest efficiencies and openness to the use of new technologies. From cooling, to packaging, harvest technologies and advanced farming techniques, Salinas grows the ability to create value from the earth. Proximity to the world’s leading innovation epicenter the Silicon Valley - is changing the way local grower-shippers think and do business. The newly seeded collaboration structure, built through a collaboration between ITLG’s Silicon Valley Gateway Partners and the City of Salinas, promises an accelerated ag-tech explosion. This region’s great climate, rich and unique soils, coastal resources, and unmatched culture of technology and innovation serve as the foundation for the Steinbeck Innovation Cluster in the heart of Monterey County. Simply put, Salinas’ regional identity is expanding to include the Silicon Valley to the north, inviting mutual benefit through knowledge sharing and investment. The term “fresh,” over the years, has evolved from those top icing rail cars in the early 1900’s which turned Salinas from a regional into national player, to the introduction of Tectrol technology that virtually every pallet of strawberries is shipped with thanks to the former Bruce Church company’s acquisition of Whirlpool technology. Fresh is now breather films introduced into the marketplace from companies such as Dupont and Landec, which are now evolving to include investigating the use of nanotechnology in films that incorporate living organisms to kill pathogens such as e-coli. Fresh is an expectation every consumer in America takes to the grocery store daily, and the inspiration behind agriculture’s long relationship with tech. Food-plus-tech will take the agricultural industry into new sectors of the economy. New tech not only builds consumption of fresh edibles, but is also coming to mean innovations in sustainable viticulture, enhanced efficiency in waste management and water usage, and streamlined data collection for food safety. New memoranda of collaboration between the Steinbeck Innovation Foundation (the nonprofit founded to build the Steinbeck Innovation Cluster) and institutions from UCSC to ASU, Hartnell, Cal State Monterey, Cal State San Jose, and growing discussions with major Irish universities, that are setting the stage for global research in precision agriculture, viticulture and aquaculture. For decades lettuces and other commodities represented the Green Gold rush of the Salinas Valley. Today the fields and vineyards of the Valley are the seeds for a new Green Gold rush that provides the structure and investment opportunities to continue to put health and flavor on the world’s table, while also seeding the great innovations that will solve the world’s challenges. The opportunities of the coming decades will be limitless, as the Salinas Valley and Silicon Valley come together. Silicon Valley Global | 49 BT Bringing it all together BT continues to lead the way in developing and delivering cutting edge communications technology. S hay Walsh, managing director of Business at BT Ireland, is leading the company’s charge to meet the increasingly demanding requirements of the Irish business community. As more and more firms, particularly those operating in the digital and ICT sectors seek out new markets, Walsh and his team are providing innovative solutions to help make operating functions more streamlined and straightforward to allow their customers to focus on growing their businesses. BT’s development of its Cloud Contact Centre is a case in point – the solution helps companies with a call centre requirement to manage their costs and staffing requirements more efficiently than before. “The days of having 200 or more people in a building handling customer calls are diminishing considerably because modern day contact centres are operated from the cloud,” Walsh explains. 50 | Silicon Valley Global BT “BT’s Cloud Contact Centre allows a company to operate a call centre where its agents need not necessarily be onsite – they can work from anywhere where they have access to a broadband connection. It’s particularly effective in providing flexibility and reduced costs – a gaming company, for example, may find it difficult to forecast peak requirements for call centre staff around the launch of a new game. Here, our Cloud Contact Centre offering allows management to place staff on standby and facilitates access to their system by extra agents should the call volume be higher than expected.” International Advantage For the wider business community, BT’s international network offers a distinct advantage – with the ability to tap into the knowledge and creative developments of a 100,000-strong world-wide workforce, the company itself is more than capable of keeping up with the fast pace of change and innovation. “Because we are a global company, we have access to global products,” Walsh says. “BT is already investing significantly in fibre technology in the Republic of Ireland, Northern Ireland and Great Britain and we certainly see the benefit of doing the same in other territories we operate in to deliver the appropriate bandwidth that is required for rapid growth. Effectively, customers are looking for innovative solutions – more and more they want the capability to deliver their services through the cloud. With that in mind, our focus has been to remove the need for them to house and build their own data centres or large IT hubs. This allows them to reduce their reliance on a proprietary IT function. By integrating systems from BT, our clients are happy to maintain an IT strategy in-house while at the same time allowing their servers to function in our data centres in Dublin and Belfast where we can deliver services back to them at a much lower cost.” Central to BT’s capacity to deliver its services is, of course, a reliable fibre-based network. Indeed, the success of BTConnect, the infrastructure that supports products like the Cloud Contact Centre or IQ Evaluator – a service that allows IT managers to control their own bandwidth requirements on a range of services including voice, data and internet – depends on it. Therefore, the improvements in Ireland’s national communications network in recent years have been a welcome development. “Today, bandwidth in Ireland is not a restricting factor for corporate business as it was before, and for consumers, there has certainly been a steep change in broadband availability throughout the country,” Walsh believes. The marked improvements in broadband availability have helped BT to showcase its range of products and services to a wider base of potential customers. Furthermore, and perhaps more importantly, advancements made in this area have allowed for a more balanced spread of opportunities for large multinational set-up outside of the main hubs of Dublin and Cork. “BT has “Customers are looking for innovative solutions – more and more they want the capability to deliver their services through the cloud. With that in mind, our focus has been to remove the need for them to house and build their own data centres or large IT hubs.” the unique capability of servicing local geographic network coverage as well as having an extensive global reach. This allows us to accommodate a large amount of multinational organisations that have European headquarters based in Ireland,” he explains. “We can serve European and other overseas networks from here which enables those companies, or indeed any company considering foreign direct investment, to set up in Ireland and spread themselves into Europe and further afield.” Dedication to R&D BT’s commitment to innovation and R&D to provide creative off-the-shelf communication solutions is no more evident than at the company’s global innovation and development centre, Adastral Park, located near Ipswich in the UK. However, as well as focusing on the development of products with mass market appeal, BT actively encourages its clients to approach them with bespoke issues that they can solve together – an activity known in-house as ‘Hot Housing’. “BT consistently ranks second or third in the world in levels of R&D investment among communication companies,” Walsh says. “We regularly have customer visits to Adastral Park – seven or eight per day – where our clients can discuss issues that they don’t know how to solve. Together, we ‘Hot House’ the problem – we match the technical staff of both companies in an effort to come up with a viable solution during intense sessions of fact finding and testing. In the past, very often we found that our customers didn’t expect a communications company to offer a facility like this; they were more inclined to turn to large consultancy firms to come up with the answers to issues that they were experiencing. However, in most cases, a technical solution was required, which is what we have the capability to deliver.” BT’s shift from being more than just a telecoms provider has been gaining significant momentum in recent years. It’s commitment to R&D, the Irish business market and to fostering innovation is perhaps most evident in its role as organiser of the BT Young Scientist & Technology Exhibition, which will mark its 50th Birthday this January. One of the longest running competitions of its kind in the world, the exhibition has thrived over five decades, fourteen of which BT has been responsible for. In that time the company has positioned itself to meet and exceed the requirements of business, recognising all along the increasing importance of its network in underpinning more advanced products and services. In doing so, BT continues to assist the business community in Ireland to compete and thrive in an increasingly competitive global marketplace. Silicon Valley Global | 51 International Investment Tough Competition Countries leading the way in attracting overseas investment. 52 | Silicon Valley Global International Investment I reland has an enviable record in attracting Foreign Direct Investment (FDI), particularly in the technology space. However, a number of countries are challenging for international investment with far-reaching IT policies, incentives and education reforms. Looking at the pro-active policies adopted by nations as diverse as Israel, Germany and China, it’s clear that Irish policymakers cannot rest on their laurels if they want to remain competitive. Israel One the face of it, Israel suffers from a major disadvantage of a high corporate tax rate. In a bid to reduce its fiscal deficit last year, the Government canceled a scheduled phasedown of its top corporate income tax rate, instead raising it to 25 per cent. However, a preferential corporate rate applies to export-oriented businesses under the Law for Encouragement of Investment, ranging from 15 per cent. Moreover, in almost every other respect, Israel is a model of a high-tech, advanced economy. The country is ranked 38th worldwide on the World Bank’s Ease of Doing Business Index, and third in the region. Israel joined the OECD in 2010, and is ranked first in the world in expenditure on Research and Development as a percentage of its GDP. The IMD, an international thinktank, ranked Israel in 19th place in its most recent World Competitiveness Rankings, one place ahead of Ireland, and the country’s highly efficient central bank and skilled workforce has been singled out for praise. The practice of focusing on technology and offering tax breaks to export-orientated companies has yielded results. Intel and Microsoft built their first overseas research and development facilities in Israel, which has also attracted research and development from IBM, Google, Apple, HP, Cisco Systems and Motorola. An indigenous clean tech industry has also emerged, ranging from international solar energy firms to pioneers in electric vehicle (EV) technology. Inflows of FDI to Israel have remained steady despite the economic crisis. According to monitoring by the Bank of Israel, direct investment via local banks rose from “The IMD, an international thinktank, ranked Israel in 19th place in its most recent World Competitiveness Rankings, one place ahead of Ireland, and the country’s highly efficient central bank and skilled workforce has been singled out for praise.” US$3.069bn in 2010 to $6.36bn in 2011. 2013 has seen rapid investment already, with inflows of $448m and $630m reported in January and February, boosted by an investment from software giant NCR. Germany Arguably the most resilient economy in the Eurozone, Germany proudly touts its continued growth and attractiveness as a key global location for foreign direct investment. Germany Trade & Invest’s most recent Economic Overview of Germany for 2011/2012 highlighted a stable and reliable business environment that “contributed to economic growth and prosperity, confirming Germany’s position as a central destination for foreign investors,” according to the managing director of Investor Consulting at the agency, Dr. Robert Hermann. According to the United Nations Conference on Trade and Development, investors have made Germany one of the leading countries in FDI, which accounted for €509bn in 2010. The Federal Republic Ireland’s Call Ireland has a strong record in attracting US multinationals to its shores and it has a formidable presence of major technology companies, which are located primarily in Dublin and Cork. 9 out of 10 world-leading technology and internet companies; 8 out of 10 leading online game companies and platforms and 15 of the top 20 world-leading Life Science companies have a presence in Ireland. Since the start of the crisis five years ago, employment in US multinationals in Ireland has grown by almost 15% to over 120,000 people in 700 companies. US investment has increased 25% during the same period, bringing total investment in Ireland to over $188 billion. The economic output of US multinationals in Ireland is estimated to be $57.5 billion, which amounts to over a quarter of Ireland’s GDP. Ireland’s competitiveness is gradually improving which should further improve its attractiveness as a location for FDI. Last year Ireland climbed up four places in the competitiveness rankings 20th in the IMD World Competitiveness Yearbook. However, the country was comfortably and consistently in the top ten less than 10 years ago, so much work remains to be done. Nor is the economic relation is a one - way street. Ireland’s foreign direct investment stock in the United States amounts to over $25 billion while Irish affiliates remain the 10th largest foreign employer of US workers, employing over 120,000 people. Silicon Valley Global | 53 International Investment contains more than 55,000 foreign companies, employing approximately 3 million people. ICT and software were the greatest draws of investment, attracting 18 per cent of FDI inflows into the country between 2007 and 2011. Key reasons cited for the influx of investment include Germany’s huge resources of developed infrastructure, including strategically planned and well laid out transportation systems. It has also invested substantially in its education system, with a high priority given to technical education, while the majority of the workforce also speaks English. Moreover, in a bid to attract investment from overseas, the German Government has made it a mandatory rule not to discriminate between local investors and foreign investors. Thus, foreign investors can all avail of all the benefits granted to local investors. A location in the heart of Europe, near key Eastern European and Russian markets but without the complications of corruption or illiberal regulations, adds to Germany’s attractiveness – as does the country’s vast domestic market. Hong Kong Since it reverted to Chinese sovereignty in 1997, Hong Kong has only increased its efforts to attract investment from abroad as a gateway to the rising economies of Asia. The impact of FDI on the economy has been profound – in 2011, inflows of foreign investment accounted for 34 per cent of GDP compared to just 8.5 per cent in 2003, according to the World Bank. The United Nations Conference on Trade and Development (Unctad), while placing the special administrative region at the top of its FDI Attraction Index, estimated total inflows to be US$83bn in the same year. Interestingly, Unctad describes Hong Kong as a “fixed feature” at the top of the list due to its attractive “hinterland”, but also cited its habitually attractive investment environment. The associate director-general of Investment Promotion at Invest Hong Kong, Victoria Tang, welcomed the results. She cited Hong Kong’s predictable business environment, rule of law, stable tax regime, free flow of information and capital, and a workforce with international and mainland 54 | Silicon Valley Global “According to the United Nations Conference on Trade and Development, investors have made Germany one of the leading countries in FDI, which accounted for €509bn in 2010.” perspectives as key factors driving investment. This is likely to be enhanced by a competition law introduced in late 2012. Mirroring Australian and EU laws, the new legislation forbids anti-competitive practices, including price-fixing cartels and agreements between competitors to limit production, and bid-rigging in tenders. It also established a new competition commission to investigate alleged infringements and a tribunal to rule over such cases. The new law is expected to open up sectors in Hong Kong that have traditionally been dominated by a handful of players, attracting yet more foreign investment. Invest Hong Kong is quick to cite other benefits to the special administrative region, including a simple, predictable and low tax system: Hong Kong caps taxes on profits, salaries and property at 15 per cent, while levying no sales tax or VAT, withholding tax, capital gains tax, tax on dividends or estate taxes. Moreover, efficient travel, logistics and telecommunications infrastructure makes international business straightforward, with a strong pool of local talent and businessfriendly immigration policies. There are also various Government programmes designed to help overseas and local SMEs set up in Hong Kong, including incubator programmes, loan guarantees and funds for marketing or equipment. The Innovation and Technology Fund in particular supports companies to upgrade their technology and inject innovative ideas into their business. International Investment Silicon Samba Latin America’s high-tech sector is beginning to flourish and technology entrepreneurs from the region are increasingly forging alliances with Silicon Valley and acquiring the knowledge and expertise to pursue ambitious technology enterprises at home. Brazil is emerging as a force in technology while countries such a Chile and Argentina are also making progress. Large swathes of the region are currently enjoying high levels of economic growth and the rapidly expanding technology industry is contributing substantially to creating that new wealth. Austerity in Europe has fed through to a decline in R&D investment in sharp contrast to countries such as Chile and Brazil which are investing heavily in technology and attracting growing numbers of prominent companies to establish bases in their respective countries. The Brazilian government has embarked upon a $2.2bn initiative to invest in 75,000 science and technology scholarships by the end of next year. The initiative will send students abroad as part of the government’s “Science without Borders” campaign, which provides scholarships to Brazilian students, mainly in the areas of science, technology, engineering and mathematics. Brazil has also introduced a range of incentives to attract global multinationals including tax incentives to companies focusing on technological innovation. There has been a dramatic rise in the number of technology parks since 2006 and headline investments in the country’s new hubs have included a $12bn investment courtesy of Foxconn Technology Group – the maker of the iPhone. Headquartered in Taiwan, Foxconn is the world’s largest manufacturer of electronic components, including printed circuit boards. The company established a new $12bn factory in Jundiaí, a city in the state of São Paulo. Jundiaí– a city of about 2.5 million and the state capital of Minas Gerais – is proving a viable option for start-ups. The city has attracted an impressive list of companies including SambaTech, Deskmetrics and the Google owned outfit, Akwan. In addition, DFJ Fir Capital’s headquarters is also located in the city. Argentina has a track record of innovation and achievement in the fields of medicine, nuclear physics, biotechnology, nanotechnology and even space science. Argentine Bernardo Houssay, a joint recipient of the Nobel Prize for medicine in 1947 was the first Latin American Nobel laureate to receive the prize and went on to establish Argentina’s National Research Council. A well-educated and tech savvy workforce have attracted a significant presence of global technology companies to Argentina including Motorola, Microsoft, Hewlett-Packard, IBM, Sony and Google. Córdoba – the second-largest city in Argentina and located near the geographical center of the nation – has an especially fast-growing software industry and high-tech organizations with presence in the city include: Nimbuzz, Intel, EA, DreamWorks, Zynga, IBM, Hewlett-Packard and LinkedIn. Even Colombia, a Latin American country with a traditionally murky reputation is beginning to attract notice as a potential prospect on the high tech front. An increasing number of UK high-tech companies are establishing a presence in the country and Bogota has a solid base of technology companies including BT, Aveva, Smartwater and Experian, which provides solutions for managing credit risk in the financial sector. Chile also offers signs of promise. One organization leading the drive to establish Chile as a new Silicon Valley is ’Start-Up Chile’ (SUP) which offers a range of grants to start-ups considered to have potential. The high-tech boom is having hugely positive effects throughout Latin America and evidence suggests that it is contributing significantly to economic growth in the region. The hope is that it will continue and prove instrumental in eradicating poverty which has historically afflicted such a large proportion of the population of Latin America. Silicon Valley Global | 55 InverCloud Jumpstart Your Journey to the Cloud Co-founder of InverCloud, Colum Horgan, explains how SaaS applications can now be delivered to a global market with his company’s innovative creation. 56 | Silicon Valley Global InverCloud S ix years ago, Colum Horgan and Pat Lucey decided that, having worked for almost 20 years in a combination of start-ups and Fortune 100 companies, it was time to go it alone. Both men left their senior roles with Motorola, and brought with them some of the top technical talent to set up AspiraCon, a best in class enterprise software and services firm. Serving clients through a combination of innovative product developments and delivery of professional services, the company has established itself as a leading provider of Enterprise services. In 2010, the pair had their Eureka moment, as Horgan explains. “We developed a software product for a client that was very successful and transformed how they did business. When that client was acquired, its parent organization wanted to deploy it across their sites in the US – but only if it was a SaaS (Software as a Service) product. We had not developed it to be SaaS and so we went through the painful process of transforming it to run in the cloud. This required a lot of reworking, which took up valuable time and resources. We looked for a platform that we could buy which would sort out all the ’cloud plumbing’ and let us focus on our product but no such platform existed. Once we had completed the project we realized that we had built up the expertise to develop a solution – we researched the market and determined there was a place for a tool that does the nuts and bolts work behind SaaS applications, so we so we decided to design and build it ourselves.” InverCloud was born. Focus on Customers Today, InverCloud offers both established businesses and start-ups alike the opportunity not only to add their own software developments to the cloud, but also to concentrate and focus their efforts on user and customer experience. “Five years ago, if a software vendor was trying to develop a SaaS offering, they were forced to create everything from scratch – a year or more could be devoted to developing the backend framework alone,” Horgan recalls. “However, InverCloud helps overcome all of that and enables companies to effectively plug in and play their software solutions. It allows us to take existing software and transform it into a SaaS product relatively quickly, while companies building a completely new product can use InverCloud to have half of their platforms prebuilt.” In facilitating the transformation of existing software into cloud-based technology, InverCloud tackles three critical areas where traditionally, development companies have experienced difficulties in developing SaaS applications – cloud identity, analytics and monetization. “The basic challenge for SaaS providers is to securely manage users in separate organizations in the cloud and to ensure that these customers generate a regular income stream. To win as a SaaS provider however, they also need detailed analytics to learn how customers are using their software. While there are solutions available that cover individual components like monetization, by integrating all three areas in one framework, the SaaS vendor gains a deep insight into each click their customers make,” he says. Success for InverCloud has come quickly – unsurprisingly, a product that provides a jumpstart to the cloud, and one which opens up global opportunities for software development companies, has proven to be an instant hit. Indeed, the company, which, along with its parent AspiraCon, has 25 employees in its base in Cork, plans to open its US office on the west coast this summer. “Since we started out in 2007, we have been extremely fortunate,” Horgan admits. “From day one, we have had significant assistance from Enterprise Ireland – I think that when they looked at our offering and took our skills, expertise and backgrounds into consideration, they saw a company that had the ingredients to succeed internationally. After all, with our experience in small and large organizations, we were in a very unique position to see and learn from the mistakes of others. At this stage we have brought a number of products to market and had some failures too, all of which has given us an excellent insight into what it takes to succeed.” New Focus Up until now, the revenue model behind InverCloud focused on developers of existing software and high potential start-ups. However, for Horgan and Lucey, where the product can really excel is with large scale Colum Horgan partnerships, which is high on the company’s agenda this year. “We have already witnessed strong growth with InverCloud but now we are considering many more routes to market. More specifically, we have been in talks with telecom, utility and hosting companies who already have an established network of billing clients,” Horgan explains. “All of these companies are constantly trying to improve their offering to customers and we believe that InverCloud can help in that regard. When one considers the squeeze on margins in telecommunications or the highly competitive nature of providing utility services, the ability to add high value SaaS offerings to major players in a range of industries is a very enticing proposition. Companies already buy their broadband, electricity or telecommunication infrastructure from trusted suppliers – we see InverCloud enabling those companies to extend their offering so that, for instance, their clients can access the latest HR, health and safety, or bookkeeping systems through the cloud.” InverCloud’s ability to enable an enterprise application store for a wide range of software solutions will not only benefit large services companies, but also the software development firms themselves, including start-ups who can now access a readymade market. In doing so, not only has the company provided an outlet for innovative software solutions, it has created a platform from which all parties involved can benefit. Silicon Valley Global | 57 Taoiseach Enda Kenny Taoiseach talks Tech The Taoiseach presided at the ITLG Women In Leadership Group Launch in San Jose during his trip to Silicon Valley What was the principal objective of your visit to California and what was the key message you brought to business leaders and entrepreneurs you met in Silicon Valley? The main message I wanted to convey to business leaders in California is how this Government is working to make Ireland the best small country in the world for business. We are making the big changes required to improve Ireland’s attractiveness for investment and jobs. Prices and costs have fallen back to 2003 levels and our competitiveness vis-à-vis many of our key competitors has improved by over 20% since 2007. As a result Ireland’s economy is now entering its third consecutive year of growth and has rebuilt its international reputation. Ireland is also fast becoming the digital capital of Europe with a large and 58 | Silicon Valley Global growing hub of multinational EMEA HQs alongside a vibrant community of digital start-ups. The mix of foreign and indigenous digital companies is creating new exciting opportunities for innovation and new enterprise opportunities. I also emphasized Ireland’s strengths as a location for foreign direct investment including our competitive tax regime, our young, well-educated and flexible talent pool and our track record in attracting investment from many of the world’s leading corporations. What strategy has your Government in place to ensure that Ireland remains an attractive prospect for foreign multinationals? This Government has developed an ‘Action Plan for Jobs’ that is the driver of new reforms across the economy to keep Ireland competitive for all companies, including foreign multinationals. I am glad to say that Ireland continues to perform very strongly in attracting foreign direct investment. The IBM Global Locations Trends report ranks Ireland the top destination country for FDI while the IMD World Competitiveness Yearbook rates Ireland the most attractive country to foreign investors for investment incentives, first in the world for the availability of skilled labor as well as first for flexibility and the adaptability of people to challenges. Ireland also offers a simple, transparent and competitive tax regime. Maintaining the rate at its present level allows companies to plan for the future with confidence. The Government also strongly supports research and innovation through a 25% R&D credit. Taoiseach Enda Kenny In addition, we recently announced a landmark investment by Government of €200 million in scientific research which will be coupled with over €100 million in investment from industry partners, making it the largest ever combined state/industry co-funding announcement of its kind in the research field in Ireland. What degree of priority does your Government attach to cultivating relations with California and Silicon Valley? My Government very much values the strong economic relationship between the West Coast of the United States and Ireland and the further strengthening and development of this relationship is a key priority. Silicon Valley is one of the most successful clusters of innovation and enterprise in the world and further developing links with Ireland’s enterprise offering can benefit both regions immensely. Work to develop these links is reflected in the very significant range of programmes and initiatives led by our Consulate in San Francisco and the Enterprise Agencies on the ground in Silicon Valley. For example, Enterprise Ireland provides a range of supports to assist Irish companies establish US operations and grow exports including making available incubator spaces office in Silicon Valley. In recent years we have also increasingly focused on developing our relationship with our Diaspora including a very influential and engaged Irish network in Silicon Valley. During my visit I met with a number of members of our Diaspora including representatives of the Irish Technology Leadership Group (ITLG) who play a very significant role in promoting Ireland as a location for investment by US technology companies and in mentoring and supporting the growth of Irish based start-up technology companies. Also, as Ireland currently holds the Presidency of the European Council we are also working hard to open negotiations between the EU and the US on a new free trade agreement which would open up new enterprise opportunities for companies in both regions. What are the key supports which government provides to encourage innovation and technology start-ups? The Irish Government has in place a wide range of initiatives and financial supports to drive new start-ups and entrepreneurship as well as support scaling businesses. These include the High Potential Startup programme which is aimed at start-ups with the potential to develop an innovative product or service for sale on international markets. In 2012 HPSUs received investment from Enterprise Ireland of over €22 million and this level of investment is set to continue in 2013. In addition, the Competitive Start Fund provides funding of up to €50,000 to very early stage start-ups in return for a 10% ordinary equity stake and there is also a €75 million Development Capital Scheme aimed at mid-sized, high-growth, Irish businesses with significant prospects for growth and job-creation. An International start up fund of €10 million is also available to assist international entrepreneurs looking to locate in Ireland and we recently announced a new Seed and Venture Capital Scheme which will see a further €175m committed to the domestic venture capital sector between 2013 and 2018. In addition, Innovation Fund Ireland was established to increase the availability of risk capital for early stage and highgrowth companies and attract top-tier venture capital fund managers to Ireland. To date investments of over €150m have been announced under the Fund in leading lifescience and technology venture firms. Ireland also has an impressive array of technology focused enterprise incubator spaces for new start-ups. Two such examples include DogPatch Labs whose only presence outside of the US is in Dublin and Telefonica’s Wayra accelerator programme which has 13 academies spread across Europe and Latin America. Are there any initiatives underway which can facilitate start-ups who wish to sell new products and services to the Public Sector in Ireland? In terms of facilitating start-ups to sell products and services to the public sector, the Government introduced a Procuring Innovation initiative in 2012 to encourage procuring authorities to adopt a more open approach to procuring goods and services by seeking solutions in the market-place that might meet their needs, rather than prescribing a specific product or service to be supplied. The Government’s Action plan for Jobs also commits to a further series of initiatives making public procurement more accessible to Irish SMEs, such as amending pre– qualification criteria and pre–qualification panels for SMEs. Do you agree with entrepreneurs such as ITLG President John Hartnett who argue that entrepreneurship should be taught in schools and that programming should also begin to be taught at a younger age? Incorporating entrepreneurship skills from an early age within the education system is an important element in continuing to drive economic growth based on innovation and the development and export of high quality goods and services. There are a range of initiatives and reforms underway within the Irish educational system to promote entrepreneurship including the Sean Lemass Award for Student Enterprise, the Transition Year Mini-company “Get up and Go” Competition and the County/ City Enterprise Board “Student Enterprise” Competition. A new Framework for the Junior Cycle launched in October 2012 identifies ‘Creativity and Innovation’ as a key principle. Would you agree that CoderDojo can play an important role in helping children to become more computer literate and have you been impressed by the advance/progress of CoderDojo? CoderDojo is an excellent example of how creativity and innovation can provide solutions to the skill needs of industry within the ICT sector. I am delighted that CoderDojo has grown to such national and international prominence in a short time and proud of the fact that the idea started from a young Irish person. This youth movement founded in Cork will influence the next frontier of innovation across the world. As well as providing sponsorship at the outset of CoderDojo, Enterprise Ireland is also giving practical support to the organization of the international mentor meet up conference on Coder Dojo scheduled for April. The international success of this initiative further highlights the need to promote the teaching of computer programming as an integral element of the school curricula in Ireland. Silicon Valley Global | 59 CCAN Great products from tiny pieces Alan Hynes, Executive Director, CCAN. B ig things can happen when you think small. Energy efficient electronics. More effective cancer treatments. Faster broadband. Even consumer products you may use every day such as the latest waterproof smartphones, scratch-resistant car paint, antibacterial plasters, stain repellent suits, suncream and cosmetics, lighter but stronger sports equipment and the list goes on. Nanotechnology is now providing improved product performance and new product features across all major markets. This is made possible by companies’ abilities to very accurately measure and manipulate the materials within their products, right down to their smallest building blocks, atoms and molecules. The techniques, tools and expertise necessary are provided by these companies’ development partners and it is through successful collaboration that the product successes are born. Now what can Ireland offer? What approaches can we take to enable companies gain the most from this most advanced materials engineering. And how can your company benefit? What’s all this “nano” stuff? Nanotechnology involves the ability to control, measure or manipulate materials at the scale of individual molecules – that’s less than 100nm. That’s it! The big things happen because such control allows companies to very accurately tailor their product performance to exactly meet the needs of the market. You can get more detail on the science here www.nano.gov. However, on its own nanotechnology doesn’t do a whole lot. In reality the business opportunities for companies only arise when 60 | Silicon Valley Global Alan Hynes, CCAN Director “I would recommend any company involved in materials development interact with CCAN to accelerate their development activities” John O’Donoghue, CTO, EnBIO this technical capability is combined with others to solve customer problems. Inevitably nanotech is only a part of the end solution and multiple disciplines are required to develop any new or improved nano-enabled product. Essential collaboration – Ireland’s opportunity The successful delivery of new nano-enabled processes and products requires multidisciplinary and flexible project teams, involving multiple organisations with a continuous focus on the requirements of the industrial end-users. Meeting that requirement for multiple skills and disciplines is the challenge facing innovative companies across the world. It is also Ireland’s opportunity. The Irish government, through Science Foundation Ireland and others, has invested heavily in the infrastructure and personnel necessary for advanced materials research and nanotechnology in Ireland. Centers like Tyndall and CRANN, are certainly to the fore of this activity, but other centers around the country offer equally important and complimentary expertise in particular application areas. No single institute has all the necessary expertise. Companies have many questions; What expertise is available? Where is it? How do I access it? Even if I know all that, how do I easily combine expertise from multiple centers and companies in order to quickly commercialize the outputs? Just imagine the benefits to companies, researchers and the country, if there was an easy way to pull together expertise from across the entire national resource pool to address industry-defined problems. CCAN – joining the dots To address these challenges CCAN (pronounced “see-can”) was launched in 2010 as part of the Irish government’s Technology Centres initiative. Measured by the growth and success of its member companies’ R&D activities, CCAN’s mission is to make it easier for companies to access the best expertise from across the entire Irish nanotech and CCAN materials research eco-system. After locating the right expertise CCAN then works on behalf of companies to assemble that expertise into multi-disciplinary project teams. Meanwhile CCAN’s international networks are used to provide member companies with the best available international expertise and value chain partners. CCAN may also fund these development projects directly. “CCAN gave us easy access to the right researchers in a timely manner, with the result that we are already carrying out trials on technology solutions to be implemented in future products.” Kieran Curran, CEO, GenCell Biosystems. The approach uses international best practices in technology innovation. Projects are flexible and adaptable, expertise is available on an as-needed basis and projects are managed through a stage-gate review process. IP is not an issue as all CCAN members have already signed the CCAN collaboration agreement. Commercial licenses with companies for access to CCAN technology are currently under negotiation. “We believe CCAN has developed an organisation honed to deliver and respond to the needs of your member companies”, Norman Mc Millan, CTO, Drop Technologies Independence is key CCAN is industry-led and in order to offer the best service to companies seeking expertise, it acts independently of any individual research organization. Michael Loftus, Chair of the CCAN Industry Steering Board, explains “Any organization presenting a national expertise pool must act, and be seen to act, without bias towards any individual research provider. and has more than doubled to currently stand at 15 companies, nine of which are Irish SMEs. CCAN has been strongly supported by its co-hosts, Tyndall and CRANN, despite operating a model where projects can be funded in any Irish research organization, either universities or Institutes of Technology. This approach is working. Supporting foreign direct investment Such independence is critically important for CCAN in ensuring that, regardless of the location, the most appropriate expertise is sourced for each project. For the model to work, the companies need to know that the center is always acting in their best interest and the research partners have to trust that the companies are not being unfairly focused on any particular university or research center.” Presenting a national expertise In 2012 CCAN launched the NanoIreland database on the CCAN website. This interactive resource allows companies and researchers, either locally or internationally, to locate expertise within Ireland via keyword searching. The database lists over 100 researchers and equipment across all major Irish research institutes and is the first such listing that spans multiple funding providers. Visit www.ccan.ie/ nanoireland to seek out relevant expertise. CCAN’s funded projects focus on developing technology solutions for the ICT and Life Science industries. However pharma and energy companies have also benefited from CCAN’s national approach. Success drives growth IDA client companies in Ireland are increasingly developing local strategies to add value to their Irish operations through increased R&D activity. CCAN supports our members in building alliances to accelerate those strategies. In addition CCAN works closely with IDA Ireland in supporting potential inward investment by R&D active companies seeking to expand into Europe. Such companies typically have products in development that require the advanced materials and nanotech expertise available in Ireland and they appreciate the national perspective offered by CCAN. We anticipate announcements by nano-enabled companies establishing operations in Ireland later in 2013. Small is good Ireland is a small country. However the next time we “think small” perhaps we should focus on the benefits; highly connected networks (look at ITLG!), flexible systems and infrastructure, no cultural boundaries or international rivals, one language and easier face-to-face interactions. Just as with nanotechnology, sometimes being small allows new approaches and more effective solutions to be realised and just maybe, a unifying mission – to be much greater than the sum of our small parts. Learn more about how Ireland’s nanotech and advanced materials expertise can help your company at www.ccan.ie. CCAN has offices in Tyndall National Institute in Cork and CRANN at TCD in Dublin. E-mail [email protected]. CCAN is supported by The CCAN approach has been widely welcomed by companies across Ireland. The center began with seven founding companies Enterprise Ireland and IDA Ireland under the Technology Centres initiative. Silicon Valley Global | 61 Cleantech The Green Way Cleantech cluster shows huge benefits of collaboration. Aideen O’Hora, Executive Director of Irish cleantech cluster The Green Way, says local and global collaboration is the driving force for accelerating cleantech development, innovation and investment T hink big, begin small – and collaborate. That’s the approach of Aideen O’Hora, the new Executive Director of The Green Way, a leading cleantech cluster located in Dublin, Ireland. Why this approach? “We face unprecedented energy and environmental challenges, such as security of supply of both energy and water and mitigating environmental impact while improving competitiveness,” says Aideen. “Clean technology is a key solution required to address these challenges. Deployment can happen incrementally if many small projects join together and thus contribute to the big picture. The key to this is collaboration.” She points out that where there are challenges there are also opportunities – for both cleantech companies and astute investors. “Solutions for such urgent challenges will be of immense value. That’s why capital is pouring into clean technologies such as solar power. Cleantech offers a huge investment opportunity.” Aideen has been to the forefront of smartenergy city and regional development in Ireland. She worked with Ireland’s national energy agency, the Sustainable Energy Authority of Ireland (SEAI) and led the development of Ireland’s national sustainable energy / smart-energy community (SEC) program. This involves a structured approach to energy management, underpinned by clear targets and an evidencebased approach to projects. This results-oriented approach allowed Ireland’s first SEC, located in the town of Dundalk, to quantify delivered energy savings of approximately 22 GWh or 8,000 tonnes of avoided CO2 emissions yearly. The city of Dublin has now adopted this approach and SEAI recently selected it as an SEC. “Since 2006 I have developed Dundalk and 62 | Silicon Valley Global the wider regional eco-system as an innovative living laboratory – connecting people, place, policy and projects,” says Aideen. “The livinglab infrastructure has provided a test-bed for emerging technologies and services, allowing cleantech companies to test new technologies in a controlled environment. This success will be the foundation for The Green Way success.” Cleantech collaboration The development of the green economy is at the heart of the Irish Government’s industrial policy. As Ireland becomes a global center of green enterprises, the cleantech sector is seen as spearheading the future competitiveness of the nation. The Green Way, launched in November 2010 by European Union Commissioner for Research, Innovation and Science Máire GeogheganQuinn, is a collaborative cleantech initiative that uses the triple-helix approach: it connects academic research and innovation with industrial capability, underpinned by public-sector support. The vision of The Green Way is to stimulate economic development through the provision of a collaborative framework allowing companies, government and researchers to work together in the development, promotion and deployment of clean technology. By connecting like-minded organizations, The Green Way will help member companies to improve productivity, will drive innovation (in the broad cleantech sectors of energy, water, waste, food and transportation) and will generate new business opportunities, both nationally and globally. Anchored in the Dublin region, it was conceived by key stakeholders in both the private and public sectors. Its founding members were Dublin City Council, Fingal County Council, Dublin Airport Authority, Dublin City University, Dublin Institute of Technology and North Dublin Chamber of Commerce. The Dublin region is likely to be the main hub of cleantech growth in Ireland, but The Green Way will collaborate with cleantech clusters located in other Irish regions to support a connected approach to job creation and regional economic development. The collective knowledge of members, ranging from small-to-medium enterprises to large multinationals, gives The Green Way its identity and strength. Ireland has an excellent cleantech base, with multinationals such as Siemens, Intel and IBM and home-grown companies such as Glen Dimplex, Cylon, Open Hydro and M2C, a start-up company that has developed an advanced, adaptable and smarter electric car charging unit and IBM’s Smarter Cities Technology Centre is located in Dublin. A living lab for cleantech The Green Way is working with many such companies to develop Dublin as a living lab to test, trial and deploy clean-technology solutions. The first step, says Aideen is “to provide an evidence base for infrastructural investment.” Public bodies in the region with the power to invest are developing clear sustainability strategies, mapping environmental and energy baselines and identifying opportunities to improve infrastructure. Supporting high-value cleantech companies will stimulate job creation throughout the whole supply chain. According to recent studies by Ernst & Young, this support will create up to 80,000 cleantech jobs by 2020 and in turn lead to a boost in Irish GDP of between 2% and 4.6% by 2020. Cleantech The Green Way has completed some successful test-bedding projects, such as a pilot project to test the newly developed Quantum technology for the Irish company Glen Dimplex, the world’s largest storage-heater manufacturer. Quantum is a home heat-storage system that uses the latest in smart technologies and is ground-breaking for both the heating and electricity industries, while reducing the use of imported fossil fuels. Using a collaborative approach, Glen Dimplex has installed this technology in 140 homes in Dublin. Facilitated by Dublin City and Fingal County councils, the project is supported by SEAI and Electric Ireland, while the Dublin Institute of Technology is carrying out monitoring and verification. This exemplar project allows Glen Dimplex to demonstrate its technology, which results in approximately 15% energy savings to the homeowner, or 30% in cost savings. There is already strong demand for the heaters, from Canada to Japan. The Green Way is also facilitating 10 companies to test-bed their technologies and services (both commercial and pre-commercial stages), spanning smart transport, energy efficiency and waste management. Each activity has its own objective. For example, that of the smart-transport projects is to facilitate ownership and electric-vehicle trials in order to allow clean-transportation companies to collaborate, commercialize and develop synergies across their product and service offerings. This helps the companies to evolve, understand customer needs and plan for consumer expectations. These test-bed activities are being supported by Enterprise Ireland. Connecting with international markets “Ireland has a number of advantages,” says Aideen. “It’s a knowledge economy. We’ve proven success in clustering in the financial services, ICT and pharmaceutical sectors and Ireland is well placed to capitalize on the growth of the cleantech sector, both domestically and internationally. It’s currently ranked ninth in the Global Cleantech Innovation Index 2012, based on commercialized cleantech innovation. Among 10 international companies from North America, Europe and Asia that won global Cleantech Cluster Association Awards in 2011, there were two Irish companies, Imperative Energy for leading US cluster located in San Jose that seeks to provide Silicon Valley cleantech companies with access to global markets. A similar agreement is due to be signed shortly with Action New England, the Association of Cleantech Incubators of New England (ACTION). As Aideen points out, “Partnership with The Green Way provides an excellent base for US innovators wishing to access the European market.” Global collaboration and ‘coopetition’ the Best in Biofuels category and Open Hydro for the Best in Renewable Energy category. This success continued in 2012 with Cylon winning the Best in Lighting/Energy Efficiency category. So why not build on all these factors to deliver the smart, green economy, as set out in government policy?” Part of The Green Way’s work is to help companies identify market needs and facilitate connectivity with international markets. “As a member of the Global Cleantech Cluster Association (GCCA),” says Aideen, “we’ve established strong connections with other cleantech clusters throughout the world, allowing us to exchange knowledge, find partners for local companies and develop academic and municipallevel linkages. We’re working to develop international partnerships that will provide market opportunities for our members.” The European Union, of which Ireland is a member, is placing smart, sustainable and inclusive growth at the heart of its flagship initiatives to promote excellence in science, drive competitiveness in industry and build a better society. Financial instruments, such as Horizon 2020, will allow the EU’s Innovation Union to bring more good ideas to market, supporting the development and deployment of future and emerging technologies. Through Horizon 2020, the European Commission will make approximately €80 billion available to invest in clean-technology research. This financial support will span smart transport, smart cities and smartgrid initiatives, encouraging technology that makes efficient use of resources and produces clean and efficient energy. The Green Way recently signed an agreement on collaboration with the Environmental Business Cluster (EBC), a The Green Way is a young project that can already report excellent progress. Aideen says its Chairman and Board of Director (both founding members) show “fantastic commitment to stimulating economic development through supporting the cleantech sector” and she is excited about the possibilities. Chairman of the Board, Ronan King, says “The Green Way is an innovative ecosystem that connects technology producers with users and researchers. It empowers people with ideas to develop their vision and it motivates users and consumers to test new products and services, leading to large-scale deployment of technology. The added benefits are job creation and environmental improvement.” The low-carbon economy is now mainstream, Aideen points out. “Cleantech and sustainability are no longer a niche. They’re growing faster than most market sectors even in these difficult economic times. And corporate strategic and venture investment in cleantech companies is rapidly increasing.” She summarizes the role of the cleantech cluster as bringing together research, public bodies, corporate partners and investment capital and organizing trade missions to make the local global; and to develop cleantech to its full potential, she believes, global collaboration and ‘coopetition’ among clusters are essential. “It’s all about partnership and collaboration – local, national and international,” Aideen emphasizes. “And Ireland is good at collaboration. We’re a gateway in EU research and deployment. We’re open for business. “The cleantech potential is huge. Society, companies of all sizes, entrepreneurs and investors can reap great benefits from this next wave of technological innovation – so let’s get together and collaborate!” Silicon Valley Global | 63 Mobile Awards ITLG announce the top scaling mobile companies for the ITLGDigicel Silicon Valley Mobile Awards and the line-up features some of the biggest names in the industry as well as a number of fast moving startups. Mobile Awards Silicon Valley Mobile 25 Boku Inc. Boku has been helping companies to acquire new paying users from its foundation in 2008. Backed by more than $75m of venture capital, Boku has built an unsurpassed network of mobile carriers in 70 countries worldwide. These connections provide access to more than 3.5bn subscribers. Boku’s mission is to help merchants to convert these mobile phone users into profitable customers. Boku focuses exclusively on carrier billing. The company’s payments platform processes mobile payment transactions on multiple client devices through specialized UIs: Desktop web, mobile web, in-app and any other Internetconnected device such as gaming consoles and smart TVs. The platform includes support for both one-off and subscription payments. Boku are keen to partner with Digicel to offer carrier-billing to their customers. By working with Boku, Digicel enables their customers to pay for a wide range of products using their mobile phone and benefits from a share of the revenue on each transaction. 64 | Silicon Valley Global Mobile Awards 3) Pending framework to link mobile payment transactions to open online and Facebook marketing tools; and 4) A cloud based end to end platform designed for online distribution partner integration. egnyte, Inc ItsOn egnyte provides enterprise file sharing solutions. Launched in 2008, the company serves over 30,000 customers ranging from SMB to enterprises located around the globe. egnyte’s solution allows businesses to deliver anytime/anywhere file access, easy file sharing and mobility while enforcing the highest degree of security and control. egnyte also is the only solution to provide a hybrid deployment option combining the power of the cloud with the benefits of on-premises file access in the LAN. egnyte integrates with a range of storage platforms so businesses can integrate cloud into their existing storage infrastructure. Backed by over 80 patents and pending patent applications, ItsOn created the Smart Services revolution over four years ago. Comprised of pioneers in the wireless, cloud and security industries that have a track record of delivering SaaS client-cloud services to over 70 million consumers and invented the core technology behind LTE and WiFi 802.11N, the ItsOn team is well positioned to deliver the next wave of mobile wireless services innovation. ItsOn is the first company to apply the flexibility of the cloud to core operator services, making it as easy to buy and manage your mobile access as it is to buy a song on iTunes or download an app from the Play Store. Everything can be done from your device without ever having to go to a store or talk to someone on the phone. The ItsOn cloud, in conjunction with an intelligent client enables users to self-discover services as they need them, allowing them to modify their plans, share plans with multiple devices, add mobile hot spot or roaming upgrades, create curfews and countless other tasks in seconds from their device. flint Mobile flint Mobile Inc. is the mobile payments company that makes it easy for on-the-go businesses to accept credit card payments through a simple mobile app without card reader hardware and to maximize customer engagement through open online tools without reliance on a proprietary digital wallet. flint’s mission is to empower tens of millions of small “non-countertop” businesses and individual entrepreneurs who operate outside of typical storefront environments and have fundamentally different needs. The company’s differentiation stems from four primary factors: 1) Patented technology to use standard mobile devices to securely scan just the main number off the card instead of using a physical card reader or capturing a full image of the card; 2) End-to-end payment service provider platform to enable easy online merchant on-boarding in minutes; and Funambol Funambol is the leading provider of white-label personal cloud solutions for mobile operators and other service providers. Funambol solutions have been deployed worldwide for millions of people to secure, sync and share rich media (pictures, videos, music) files and PIM data (contacts and calendar) via the cloud. Its core product OneMediaHub is the leading white-label personal cloud solution and the company claims that it is superior to other personal cloud solutions such as Apple iCloud and Dropbox because A) As a white-label solution, it enables mobile providers to go to market with their own branded personal cloud solution that captures subscriber data and content in their own cloud, generating revenue and increasing customer loyalty. B) It supports most types of devices (e.g. not just iOS or Android) and content (i.e. more than just files). C) It is highly flexible, enabling customers to go to market with a differentiated service. D) It offers deployment flexibility, i.e. it can be hosted for customers by Funambol or a third party to enable customers to go to market quickly with minimum capex, or it can be deployed on customer premises. Lookout Lookout started with founders John Hering, Kevin Mahaffey and James Burgess, right out of school and passionate about mobile devices and security. The trio’s early research led them to an approach to mobile security that was completely different from the start – big data harnessed to protect against every size of mobile threats. Today Lookout is a rapidly growing company based in San Francisco, California. Lookout is funded by leading investors including Khosla Ventures, Trilogy Equity Partners, Accel Partners, Index Ventures and Silicon Valley Global | 65 Mobile Awards Andreessen Horowitz. Lookout provides mobile security solutions to carriers around the world including Sprint, AT&T, TMobile, Orange, Deutsche Telekom, Telstra and many others. Lookout provides smartphone security in four general product categories: • Security & Privacy: Keep your phone or tablet safe and secure. Lookout provides the most trusted protection for your most personal device. • Backup: Your phone has your most valuable personal information. Back up your information without lifting a finger. • Missing Device: Find your phone almost as quickly as you lost it. Lookout can help you find your lost or stolen phone, restore or wipe your data. • Management: Use the web to manage your phone and backed-up data and find your phone. Lookout gives you complete control over the air anytime, anywhere. ITLG announce the top scaling mobile companies for the ITLG-Digicel Silicon Valley Mobile Awards and the line-up features some of the biggest names in the industry as well as a number of fast moving startups. on the call and who is missing, quickly adding missing participants, muting background noise, recording the call and being able to easily share content with participants. pinger Inc. Greg Woock and Joe Sipher in December 2005 developed software and services for mobile phones. pinger is one of the 10 most used applications in the USA for the last 2 years running. The Textfree platform processes over 2 billion messages monthly and places pinger as the 7th largest North American mobile carrier by number of unique subscribers and message volume. pinger is a way for anyone with a smart phone or wi-fi connected device to talk or text for free. pinger does this by giving their users a real phone number and the pinger service is ad supported and free for users. Over 100 million users have downloaded pinger’s applications. Youdazzle LoopUp LoopUp is an everyday remote meetings product that cuts through the chaos on conference calls and lets users naturally discover richer collaboration as and when they need it. LoopUp was founded as Ring2 in London in 2003. Since then, thousands of clients across Europe, the US and AsiaPacific markets have adopted the LoopUp product, which extends to where business professionals actually work: on smartphones (BlackBerry, iPhone, Android), the Web and in apps like Outlook, making it easy to have a better meeting experience. LoopUp offers reservation-less audio and web conferencing service that solves the common problems and frustrations around conferencing by providing real-time visibility, security and control on conference calls. These pain points are familiar to frequent conference callers but have not been effectively addressed by existing solutions e.g. knowing when the call has started, easily joining without access codes, display of who is 66 | Silicon Valley Global Meet.fm and the concept of “online meeting channels” were created by Youdazzle to offer a simpler and richer way to meet online. Youdazzle was founded in mid 2011 and Meet.fm was launched in late 2012. Meet.fm is a next generation web meeting service designed for the mobile enterprise. Youdazzle is advancing the multi-billion web meeting market by supplementing 17 year old, high-friction screen sharing technology that doesn’t work well in the mobile world with light-weight, mobile-powered live cloud sharing technology that does. Youdazzle is a small, elite team based in Silicon Valley, California, comprised of worldclass engineers from Stanford and other leading universities, highly successful entrepreneurs and seasoned technology executives. Meet.fm lets users share online content, cloud (SaaS) applications and websites live from any computer or device, no downloads, plug-ins or friction. Meet.fm enables businesses and organizations to sell, service and collaborate online with ease and flexibility and offers the most advanced real-time sharing tools available. Text+ Text+ is pioneering the field of cloud communications with its flagship service that lets anyone text, talk and share for free. Text+ offers unparalleled choice, savings and reliability to consumers globally for a better communications experience. Text+’ main product is the Text+ mobile application. The app is available on iOS, Android, Windows Phone and Symbian devices and provides users a local mobile phone number for unlimited texting and calling. Text+ allows for calling/texting over Wi-Fi as well as 3G/4G. The application is used heavily on non-telephone devices (e.g. iPod Touch, iPad, tablets and out-of-carrierservice smartphones) as well as smartphones. What makes Text+ different from other OTT apps is that in addition to offering in-app calling and messaging, it interconnects with the PSTN and enables customers to send/receive SMS messages and voice calls to any phone number – not just other app users. As a result, Text+ drives significant SMS and Mobile Awards voice traffic for mobile operators instead of displacing operator revenue like most OTT apps (e.g. WhatsApp/Viber). settlement solutions based in Ireland, bringing valuable revenue management and product merchandising capabilities to the company. guavus velti velti’s mGage empowers brands to use mobile to transform their business. Whether its ad delivery and measurement, crosschannel messaging campaigns, or mobile site development, velti’s secure and scalable platform allows marketers to execute highly personalized, enterprise mobile marketing campaigns. With the growth in mobile and the fragmented device space, creating a cohesive, rich experience across thousands of handsets, multiple operating systems and browsers can be challenging and complicated. mGage Create is a mobile web development platform that allows brands and agencies to create, deploy, host and measure mobile sites that can be dynamically rendered on over 7,200 devices in the market! Founded in February 2006, guavus has been built from the ground up to unlock the value of operational, sensor & network generated data and reduce the economic & technology risk associated with deploying a traditional business intelligence solution. By dramatically reducing the time and complexity to access actionable insights that are business and contextually aware, guavus enables people to be data enlightened so they can make more intelligent and timely decisions in a dynamic, data-driven world. The company’s all-in-one Reflex™ platform, which is integrated with a suite of analytics applications, enable intelligent and timely decision-making that allow businesses to generate new revenue, reduce operating expenditures, monetize new services and improve customer experience. guavus big data solutions have been deployed at some of the largest communication service provides in the world, including 2 of the top 3 US mobile operators, 3 of the top 5 IP/MPLS backbone carriers and some of the largest digital media distribution networks. xobni xobni (“inbox” spelled backwards) is a San Francisco-based start-up created in 2006. It makes your inbox and address book smarter by making it easy to search and discover all your contacts - even those who aren’t in your address book. xobni, Smartr Inbox and Smartr Contacts automatically find all the people with whom you’ve ever exchanged emails, calls, or SMS messages. They instantly provide a full view of each contact, complete with their photo, job title, company details and email history – as well as updates from Facebook and Twitter. xobni is available for Outlook while Smartr Inbox is available for Gmail and Smartr Contacts is available for Android and iPhone. AEPONA AEPONA was founded to capitalize on the nascent market for Telecoms Value Added Services, launching the world’s first Application Gateway platform based on the emerging Parlay standards in 2002. Since then, AEPONA has been at the forefront of application enablement, pioneering the convergence of mobile/fixed networks, web services, enterprise applications and cloud computing. In June 2007, AEPONA acquired the Swedish Application Server vendor Appium and in 2009 it completed the acquisition of Valista, a leading provider of payments and inmobi inmobi are leading the charge of architecting mobile-first customer engagement platforms that transform the economics of engaging a global consumer. The company is innovating in ways that empower its customers to reach anyone in today’s connected world. inmobi offer a suite of solutions built on superior architecture based on the core principles of simplicity and scale. Expect Labs Expect Labs has been widely recognized as a leader in the fast-emerging field of Anticipatory Computing and has received numerous accolades. Expect Labs’ iPad app MindMeld was selected as “Best in Show” at the 2013 Consumer Electronics Show and was featured by Popular Science as one of the “Hottest Gadgets” of 2013. Expect Labs was recognized by Gartner as one of their “Cool Vendors of 2013” and selected as a finalist for the 2013 CODiE Award for best mobile device application. Expect Labs was also selected as a finalist at the 2012 TechCrunch Disrupt startup competition, the 2013 CES Mobile App Showdown and the 2013 SXSW Innovative Silicon Valley Global | 67 The Green Way, a collaborative cluster, located in Dublin, Ireland, connecting companies, government and researchers to work together in the development, promotion and deployment of clean technology solutions. Funded by Member of Be part of the collaboration. Contact The Green Way [email protected] or www.thegreenway.ie Women in Technology Leaders among Men? How significant an impact have women really made in the global tech industry? Silicon Valley Global | 69 Women in Technology T he topic of women in any industry is rarely discussed without the issues of gender imbalance or stereotyping cropping up. Such issues and the need to redress them are never more present than in the ongoing global dialogue concerning women in the technology sector. However, in an industry traditionally dominated by men, women are assuredly making more than just a dent in the armor. With women like Sheryl Sandberg and Marissa Mayer taking the reins as CXOs and VPs of some of the world’s most high profile Fortune 500 companies, the impact of women in IT has the capability to become significantly indelible. However, with women still only making up 10-30 per cent of the technology sector’s workforce, greater strides have yet to be made. Women in the World At the recent Women in the World conference chaired by Chelsea Clinton and featuring a panel of female tech executives, the overriding message was to encourage the next generation to study computer science so that they may step up and take the helm at Silicon Valley. This palpable ethos of mentorship and collaboration is abundant among women across the sector. The main hurdle exposed at the conference was the inevitable stigma concerning women and technology. Children of both genders are growing up believing that the traditional 70 | Silicon Valley Global “We live in a culture and society that tells us math, science, and computers are not for them. This is the most important domestic issue of our time. The train is leaving, and we have to make sure our girls are not left behind.” Hilary Clinton segregation of subjects into categories of ‘his and hers’ is something real or immovable. Panel member Reshma Saujani and founder of Girls Who Code, said at the conference, “We live in a culture and society that tells us math, science, and computers are not for them. This is the most important domestic issue of our time. The train is leaving, and we have to make sure our girls are not left behind.” Hilary Clinton, who gave a keynote speech at the event, espoused the virtues of Sheryl Sandberg’s ‘lean in’ mantra, announcing that “if America is going to lead, we need to learn from the women in the world who have blazed new paths.” One such woman demonstrating this need to teach and share is American Jessica Erickson, founder of Berlin Geekettes, a group of Berlin-based female tech entrepreneurs. The group hosts hackathons, collaborative projects and most importantly, provides role models and support systems for women in the industry. A mentorship programme is also a critical component of its functions, which couples young women starting out in the industry with their more experienced peers, and fosters an exchange of experience and much welcomed advice. Furthermore, special attention is paid to attracting the next generation of tech woman leaders. The She++ Approach The relatively new She++ movement is also looking ahead to the future of women in the industry. Beginning as a Stanford University “Women in Technology” conference in 2012, it grew to be an initiative that was quickly adopted and appreciated by female veterans and newcomers throughout the tech world. Having transformed into a technological community for women, a She++ documentary was also recently released focusing on the lesser known women of Silicon Valley, the sharp drop in women taking up computer science, and the unbridled potential of future generations – if they’d only consider an Women in Technology empowering career down the tech path. She++ co-founder Ellora Israni believes “a major reason we have so few female engineers is the lack of concrete role models – that is, the lack of individuals whom we can point to and say, ‘Look, if you pursue technology, you could be her someday.’ She++ is a unique opportunity to learn from the stories of those surrounding us. So much of the publicity surrounding technology is, understandably, technical, but the stories of women in technology are as inspirational as their accomplishments.” career when they are allowed to affect a social issue.” Within the cleantech sector there is thought to be considerable scope for meaningful female engagement, despite it still being primarily male-dominated. As a blend of technology, engineering, social sciences and humanities, the research has observed that cleantech may attract more women due to the emphasis on the higher purpose of creating sustainable environments now and for future generations. Female Perspective Despite these effective initiatives taken by the women at the industry’s forefront, the question still remains: Is the industry femalefriendly? From an Irish perspective the answer seems to be a steadily progressive ‘yes’. Intel’s first Irish female VP, Ann Kelleher, joined the company in 1996 as a process engineer and now oversees seven Intel plants in Ireland, the US, China and Israel, which employ over 13,000 people. Having been one of only five girls in her college class of 55 students and having become the first ever woman to receive a Ph.D. from the National Microelectronics Research Centre (NMRC), Kelleher, perhaps better than most, understands the minority stake women can have. “The key is realizing that the roadblocks may not be real and helping women to realize that opportunities are available for everyone,” she said in an interview with Silicon Republic. Una Fox, Disney’s vice-president for Technology has been pioneering a number of The growing need for a more gender balanced industry also springs from the obvious benefits of dual perspectives. A female perspective is as crucial as any when it comes to building products with female design in mind. Not every product made by men is targeted at the male market and having this feminine edge can have a direct impact on success. The Anita Borg Institute for Women and Technology recently published a report which revealed that having a diversity of gender and ethnicity in the workplace promotes innovation and apparently goes a long way towards strengthening decision making. One area where it’s thought that women may soon make a particularly significant impact is in the rapidly growing green/clean technology sector. Indeed, the US National Science Foundation concluded in a study that “women are more likely to stay in a technology Taking Leadership enterprise IT strategies that are keeping the likes of Disney in the race to identity and pioneer major technology trends. Fox is no stranger to leadership, with a background of positions with Yahoo, KPMG and BearingPoint to her credit. She was also recently appointed by the ITLG to lead its recently established ‘Women in Leadership’ group. Microsoft’s Claire Lee is also forging pathways for those coming behind. She was a member of the team behind the BizSpark programme which saw the formation of over 45,000 startups across 110 countries, and currently leads industry partnerships for Microsoft’s Emerging Business Team. Intel’s new Women in Technology initiative is also laying the groundwork for recognizing and encouraging young women’s potential and interest in the industry. As a scholarship programme it seeks to encourage a whole new generation of ambitious women to rise to the challenge of a career in science and technology by choosing the subjects at third level. “Women are under-represented in the technology workplace and this programme creates an important opportunity for us to encourage more young females to pursue careers in science and technology,” says Intel Ireland’s General Manager Eamonn Sinnott. With role models and initiatives like these, it’s clearly more a question of time rather than ability when it comes to women choosing tech. Time and the concerted efforts of today’s women leaders will allow tech to become an option as viable as any other in the minds of the next generation of young career-driven women. Silicon Valley Global | 71 Connecting Women Inspiring women Connecting Women in Technology (CWIT) is an initiative empowering women by developing a community and educating the next generation about the career opportunities in the sector, as Lynne Nolan discovers. S et up in November 2009, Connecting Women in Technology (CWIT) is a joint initiative between Accenture, Dell, Ericsson, Ernst & Young, Facebook, Google, HP, IBM, Intel, Microsoft and Vodafone. The initiative sets out to retain, inspire and empower women by developing a community and network to help grow women’s contribution in IT. “We do this via two main channels, firstly by promoting networking across our companies via our bi-annual networking events, and secondly by focusing on how we 72 | Silicon Valley Global can educate the next generation about the opportunities and possibilities of a career in the technology sector,” explains Marie Treacy, partner, Ernst & Young. In November of 2009, senior women from the member organizations came together as a group because the current economic climate had thrown up a number of challenges that Ireland had not previously faced. Amongst those challenges is ensuring that organizations like the founding members – multinationals based in Ireland – have the right environment to grow and attract the right quality of people into the technology industry to support competitiveness. CWIT Objectives Having worked in the technology sector for more than 20 years, Treacy says the aims of CWIT; of retaining, inspiring and empowering women in the sector, resonated hugely with her. “Our objectives as a committee have been to support women in each of our companies to develop a community and network to support them in their roles, while also attracting more female talent to technology, and increasing the profile of our senior women in the marketplace,” she explains. The future of leading technology Connecting Women companies in Ireland is dependent on their ability to grow and develop. The ability to maintain a strong pipeline of skilled graduates is key to this long-term success, she says. “We all have a role to play in this, through supporting initiatives promoting our roles in technology in schools and colleges; supporting a culture of entrepreneurship and innovation with a view to increasing the number of women pursuing careers in the Technology industry.” When Treacy joined Ernst & Young more than 20 years ago, there were very few women in the profession and even less in the technology sector. “Google, Facebook, Twitter or LinkedIn were not in existence; there were no smartphones and clouds were in the sky!” she says. “If I searched for a female role model at the early stage of my career, there were few, if any, and that’s the essence of the issue. The lack of women in senior positions in the technology space can mean that the role models don’t exist today for those climbing the career ladder,” she adds. Women have come a long way in technology, taking top positions at global organizations, she says, and this is encouraging to other women to adopt a career in the field. “We should acknowledge women like Marissa Mayer, Sheryl Sandberg, Virginia Rometty, Neelie Kroes and Louise Phelan, but road blocks remain. We must encourage women from a young age to consider Science and Technology as an attainable and attractive career choice,” Treacy comments. “I very much welcome the commitment that I have seen in organizations to diversity and creating an inclusive work environment in order to unlock everyone’s potential. A particular focus has to be gender equality. There is no quick fix however. It will take a combined effort from government, business and individuals and the focus has to be on talent pipeline and not just the board room alone,” she adds. The presence of powerful women in tech fields could signal the demise of the industry’s historically exclusionary culture and encourage more women to become leaders in technology and influence entrepreneurial ideas. Treacy hosted Connecting Women in Technology’s breakfast briefing in Dublin in October last year, which gathered more than Paula Neary 200 women working in the technology sector to network, bring out the entrepreneur within and get inspired to move into more senior positions in their companies. Harnessing Talent Designed to harness female entrepreneur and intrapreneurship, by bringing together Ireland’s technology female leaders, the event featured guest speakers including Triona Campbell from beActive International, Fijitsu Ireland’s Regina Moran, and Frank O’Keeffe from Ernst & Young. “Attitudes towards women in technology are changing rapidly and female participation continues to increase in this sector. The recent establishment by Enterprise Ireland of a €250K Competitive Feasibility Fund is to be welcomed and will help women investigate the viability of new growth. However, more needs to be done to boost the number of innovative, export-oriented business being set up by female entrepreneurs.” Olivia Leonard, Developer Operations Manager at Facebook comments that “CWIT is one of many initiatives Facebook is part of, which focuses on attracting more women to the technology sector.” “At Facebook, we get involved in both networking events and educational activities, to raise the profiles of the challenging, interesting jobs the tech industry offers,” Leonard says. “We want to encourage women early in their education and careers to take into consideration the vast opportunities the technology arena can bring and to demystify some of the myths about the tech world,” she adds. Attracting women into the technology industry also has a significant impact on the country’s economy. Paula Neary, a Managing Director for Health & Public Service at Accenture Ireland, which runs an internal programme Accent on Women (AoW) focused on the retention and advancement of women in the firm, believes “it is an economic imperative that we attract women into the technology industry – otherwise Ireland’s competitiveness and our development as a knowledge economy will suffer.” “Part of our future health and growth is dependent on attracting the right kind of investment into Ireland”, she says. According to Neary, the future of such high technology companies in Ireland is dependent on their ability to grow and develop and in order to do this we need a qualified pipeline of highly skilled and qualified graduates. Women are a critical part of that development and “we have a role to play through supporting and driving initiatives that support a culture of innovation among students with a view to increasing the number of women entering the technology industry.” “Connecting Women in Technology really helps to champion this in Ireland and focuses not only on attracting women into technology, but also on retention and empowering women to succeed,” Neary adds. Silicon Valley Global | 73 Top 50 Women in Technology Top 50 Women in Technology The following women have made an indelible mark in the technology sector and include those women who lead some of the world’s top companies as well as technology entrepreneurs and investors and others who have made their mark through initiatives aimed at encouraging other women to adopt a career in the field Una Fox, Walt Disney Recently appointed to head the ITLG ‘Women in Leadership’ group, Una Fox is a VP in the Walt Disney Company Corporate Technology group. Una joined Disney in 2008 and has a specific focus on online marketing technologies, Brand Management and Customer Business Intelligence. Prior to joining Disney, Ms Fox was a Director of Partner Services at Yahoo, Inc. In that position, her responsibilities included revenue management for many of Yahoo’s strategic publishing and PC OEM partners. Before Yahoo, Una held several leadership roles at BearingPoint. She was instrumental in incubating a global consulting team focused on Enterprise Search and was one of the first major system integrators to work with Google Enterprise. She also managed the global Siebel alliance team for BearingPoint and prior to joining the Strategic Alliances organization spent several years as a Senior Manager in KPMG Consulting’s global Customer Management practice, where she led multiple large global CRM and Business Intelligence technology initiatives for several of KPMG’s Fortune 100 clients. Una began her career in technology at Cisco Systems in Europe. She holds a Bachelors Degree in French Literature from University College Cork, Ireland. Silicon Valley Global | 75 Top 50 Women in Technology Ursula M. Burns, chairman & Chief executive, Xerox When Ursula Burns assumed the role of Xerox’s CEO in 2010 she not only joined the ranks of American’s top female executives, she became the first African American to head up a major corporation. Not bad for a girl who together with her siblings was raised by their single mother in the rough environment of New York City’s Lower East side in the 1960s. Her mother, however, set high standards for her children and prized, above all, the value of a good education. She encouraged Ursula’s passion for mathematics and supported her daughter’s decision to pursue engineering in University. Burns earned a bachelors degree in mechanical engineering from Polytechnic Institute of New York followed by a Masters degree from Columbia University. When she joined Xerox as a mechanical engineering summer intern in 1990, the company was the global leader in the photocopying market. As Xerox began to carve out a leadership position in digital document technologies Burns was promoted to roles in product development and planning. In 1991 she was appointed special assistant to Xerox’s then CEO, Paul Allair and from1992 through to 2000 which was a critical period in the company’s history, Burns led several business teams including the company’s color business and office network printing business. In 2000, Burns assumed the position of senior vice president of Corporate Strategic Services, with responsibility for manufacturing and supply chain operations. Along with the then-CEO Anne Mulcahy, she was heavily involved in the restructuring of Xerox and its transition to a market leader in color technology and document services. 76 | Silicon Valley Global Burns was named president of Xerox in 2007 and in the same year was elected to the Board of Directors. Two years later she became chief executive officer and soon afterwards the company concluded the largest acquisition in its history when it purchased Affiliated Computer Services for $6.4 billion. This launched the company as a key player in the $500 billion business services market and extended the scope of its activities into business process and information technology outsourcing. Appointed Chairman in May 2010, Burns leads a company which employs 14,000 people and operates in more than 160 countries. She is also on the board of directors of the American Express Corporation and Exxon Mobil Corporation Outside the corporate arena, Burns is also concerned that the failure to produce more graduates in science, technology, engineering and mathematics (STEM) will impact on America’s ranking in an increasingly global marketplace. She is a founding board director of Change the Equation, which focuses on improving the U.S.’s education system in science, technology, engineering and math (STEM). In March 2010, U.S. President Barack Obama appointed Burns vice chair of the President’s Export Council. Padmasree Warrior, Chief Technology & Strategy Officer, Cisco Cisco Chief Technology & Strategy Officer Padmasree Warrior is charged with aligning technology development and corporate strategy to enable Cisco to anticipate, shape and lead major market transitions. Warrior helps drive technology and operational innovation across the company and oversees strategic partnerships; mergers and acquisitions; the integration of new business models; the incubation of new technologies; and the cultivation of world-class technical talent. In her previous role, Warrior served as chief technology officer (CTO) and also co-led Cisco’s worldwide engineering organization. As senior vice president, Engineering, she was responsible for core switching, collaboration, cloud computing and data. Top 50 Women in Technology Ruchi Sanghvi, VP of Operations at Dropbox Prior to joining Dropbox, Ruchi Sanghvi, VP of Operations at the company was the CEO of Cove, a company which she co=founded with her husband, a former director of engineering at Facebook where she also worked as one of the company’s first female engineers. Born in January 1982 in Pune, Maharashtra where her father was a Businessman Ruchi Sanghvi went to Karen Quintos, Senior Vice President & Chief Marketing Officer, Dell, Karen Quintos, Senior Vice President and Chief Marketing Officer for Dell, leads marketing for Dell’s commercial business globally. In addition she is responsible for brand strategy, global communications, social media, corporate responsibility, customer insights, marketing talent development and agency management. Karen is also the executive sponsor of the largest networking group at Dell, Women in Search of Excellence. Before becoming CMO for Dell in September 2010, Quintos was vice-president of Dell’s global public business. Previously, she was vicepresident of marketing for Dell’s North American commercial business and also St. Joseph’s High School, Pashan and Fergusson College in Pune, Maharashtra before going on to study electrical engineering at Carnegie Mellon University, where she was one of only five female students in the 150-student program. After graduating Ruchi Sanghvi arrived for her first job interview at Facebook’s headquarters, at noon in the fall of 2005 to find the graffiti-covered offices in downtown Palo Alto deserted. She waited for two hours before someone finally arrived to interview her and was told later that the engineers had been up all night coding and slept in. Unphased by the rather unorthodox working methods and impressed by the environment, and the product which she had used extensively as a student at Carnegie Mellon University, she became Facebook’s first female engineer and one of the first 10 engineers hired by the company. While at Facebook she launched News Feed, which completely altered the Facebook experience by putting friends’ online activities front and center on the site; she was also centrally involved in Platform, an update that allowed thirdparty developers and entrepreneurs to build apps on Facebook; and Connect, which made it possible for people to link their Facebook identities and friends to almost any site on the web. The products she developed were critical to the continuing development of the site and she also rewrote the rules of the web, diminishing the user’s anonymity on the Internet and heralding a new era where peoples’ real names were attached to all their online activities. She believes this connection between offline and online identities is technologies next major innovation and, one which will reshape everything from e-commerce to health care. In 2010 she left Facebook with her husband to set up Cove and two years later it was bought by the cloudsharing service Dropbox. At the age of 30 Ms Sanghvi became vice-president of operations at the company. She lives at Palo Alto, California with her husband Aditya. held various executive roles in Dell’s services, contact centre and supply chain management teams. She holds a master’s degree in marketing and international business from New York University and a bachelor of science in supply chain management from The Pennsylvania State University. Karen is a 2012 winner of Working Mother magazine’s Mother of the Year award for her commitment to balancing work and family, and Forbes magazine named her one of the world’s most influential CMOs. She lives in Austin, Texas with her husband and three children. Silicon Valley Global | 77 Top 50 Women in Technology Bright spark As innovation emerges at major startup clusters across the globe, the underrepresentation of women in the tech sector results in potential not being realised, warns Claire Lee, head of partnerships for Microsoft Startups. C laire Lee describes the process by which she came to form part of the corporate strategy team that created the BizSpark program in November 2008, which now has over 50,000 startups in 110 countries and 1,500 partners, as “a happy coincidence: right time, right place.” “I’ve always been vocal and opinionated! Obviously the leadership team liked this and invited me to play an active role in shaping the program strategy, and figure out ways for us to partner with others,” she says. Heading up a group that empowers entrepreneurs and young companies to leverage a range of Microsoft platform technologies to be successful, she feels “incredibly lucky to have had amazing mentors and sponsors that drop me in the deep end and give me remits that play to my strengths.” BizSpark was a huge investment for Microsoft to make in startups, she says. “Just ask one of the 50,000 companies. We hear stories every day from all over the globe of how BizSpark as a program but – more importantly – as a community, is allowing folks to do better. More likely to survive, and thrive. That’s all we ask,” comments Claire Lee, head of partnerships for Microsoft Startups. Growing up in Wicklow, Ireland Lee attended the Dominican Covent before studying for a degree in business at Dublin’s Portobello Institute. Looking back, she recalls not being particularly academic and regrets partying so much and not studying harder. 78 | Silicon Valley Global “Where women are involved, companies are shown to be more profitable. It’s not a “diversity” agenda at all. It’s simple economics.” A Passion for Entrepreneurship A fellow of the Royal Society of Arts, part of the UK Prime Minister’s Women’s Enterprise Taskforce 2007-2010, recognized as an ‘Icon of Technology’ at the House of Commons and featured on the Irish Times Silicon Valley Top 50 in 2012, Claire is passionate about entrepreneurship and represents Microsoft on the topics of early-stage financing, innovation, young enterprise and international trade. Her path into tech was not a deliberate one, she admits. She started her career as a graduate with IBM Ireland, initially on a contract position and despite being a relatively junior position, the move allowed Lee to undertake business training and learn the ropes. “Soon enough I was working in a really exciting area with new technology (midrange systems) and supporting the sales team at the frontline selling these systems to banks and insurance companies, and to the manufacturing sector.” From IBM hardware sales, she transitioned into IBM Global Services where she worked with SAP and Year 2000 compliance projects. “It was a really high growth division, I learnt a great deal and worked with some amazing people and every day I was learning more about sales and deal-making. IBM was a great training ground, for a graduate.” In 1997 after making the decision to leave Dublin, Lee tried and failed to secure a transfer to South Africa (immediately following the end of Apartheid), deciding as an alternative to move to the UK having secured a tempting role as Product Manager at Ingram Micro, where she worked initially with Apple on the marketing partnerships, before moving to manage the Compaq relationship. Joining Marconi as Account Director in 2000, Lee worked with Compaq initially to set up the global partnership to sell Intelligent Network services to Telco companies, before being asked to manage the strategic account with Siemens, where Marconi had a relationship to resell SDH to major Telco clients. Lee has moved through the ranks in Microsoft, starting out as a Partner Marketing Manager in the UK subsidiary, before working as Local Software Economy Lead at Microsoft International, then being appointed as Business Development & Strategy Analyst with Microsoft Corporation and moving to Silicon Valley. Predominantly centred on the Top 50 Women in Technology intersection of technology and economic growth, BizSpark is an international network of entrepreneurial startups and partners. Lee’s team partners closely with accelerators, co-working spaces and entrepreneurship groups, with Government and Academia, coinvesting in programs for the next generation of tech entrepreneurs. Prior to her move to Silicon Valley (Startups HQ) in February 2011, Lee was based in the UK, leading efforts to partner with organizations in Europe, the Middle East and Africa. After eight years with the company, Lee describes herself as a “partner beast”. Lee enjoys her current role, as she loves finding ways to collaborate with organizations that are also passionate about supporting startups. Her role at Microsoft centres primarily around three key aspects, she explains; firstly, identifying and engaging leading organizations globally that support entrepreneurs – such as accelerators, and finding ways to work together. Creating Partnerships “Then we carve out a partnership that allows our field teams leverage partnerships locally, from Silicon Valley, across the US and in key cities internationally. We usually put together a cookbook or ‘playbook’,” she says. Partnerships comprise leading incubators, accelerators, Government agencies, universities and more. Examples include TechStars, Startup Weekend, Startup America and Founder Institute. Lee has also served as a judge for startup events including DEMO and Web Summit, and as a mentor with groups such as Seedcamp. “We also attract organizations to become Network Partners, allowing them offer [software and services] benefits from Microsoft to their startups, via the BizSpark program. We work very closely with colleagues in the business groups (e.g. Windows, Windows Phone and Bing Fund). Then, we do a lot of events and communications. For instance, I spend a good deal of my time as an ambassador for Microsoft at leading industry events, and showcasing the startups that we are assisting in various ways, helping them gain an advantage,” she adds. Watching a team of startup founders doing well is one the highlights of her role, Lee says. “Many startups go through one of our accelerator partners, join BizSpark and engage with of our guys [in DPE] at Microsoft. Every day we hear stories about founders building solutions that may leverage our services; we know it is a struggle. Many of them just say ‘thanks for mentoring’. It’s good to have even a very small part to play in their success. Multiply that by 100 countries and say 20 partnerships, and you can see why it’s rewarding.” BizSpark is now a ‘benchmark’ for some corporates and many have tried to emulate the offering, she says. “That speaks volumes Silicon Valley Global | 79 for its importance in the industry, I think”. Working with the US State Dept. and helping deliver the first ever DEMO Africa; and meeting Hilary Clinton in Washington DC, were Lee’s highlights last year. Microsoft continues to make big investments in programs and efforts to support Startups in 2013; and “we’re working on some really exciting things to be unveiled soon,” she says. Simultaneously, Lee is also embarking on her own special project – as she gave birth to her new baby son, “perhaps a future software entrepreneur,” Benjamin William Lee at Stanford Hospital on April 3. “I love the work we do, and I’m looking forward to going back in a few months. In the meantime, I’ll be focused on family and of course keeping up with all the industry news while Ben sleeps!” she says. “We are seeing some incredible innovation both out of Silicon Valley and in every major startup cluster around the globe – and indeed in some parts of the world that you’d not normally associate with ideas and innovation! It’s a really exciting time,” she reveals. Startups have a much lower cost of market entry and can build out a prototype in record time, for very little upfront cost, she says. “Just look at Startup Weekend to see examples of what can be created in 54 hours and how many people are taking ideas further now that mobile and cloud services are so pervasive. Entrepreneurs have access to so much advice via community networks now, both online and offline, so they can iterate on an idea, they can pivot (i.e. change and improve their idea several times), they can get grants, find cofounders, join one of thousands of accelerators, and crowdsource funding.” “The whole model has shifted in the five years or so I’m in this space at Microsoft. Both for technology platforms, with consumer and business “solutions”, with financing, and with distribution and customer acquisition. It’s a great time to start a business,” she enthuses. Women in Leadership Women make great leaders, every day of the week, she believes, and “sometimes our leadership is unnoticed or degraded as menial. It’s a huge pity our work in the home and our ability to manage so much overall in life, is not recognized in the manner it should be. It’s also about balance. If women are not represented, there is something missing. Often this can be dangerous. Where women are involved, companies are shown to be more profitable. It’s not a ‘diversity’ agenda at all. It’s simple economics.” Lee has been fortunate to work for IBM and Microsoft, which have both strived for diversity and inclusion. attempting to change things. But then, we always had activists. Women are still underrepresented and that in itself causes an imbalance – potential is just not being realized. I’d love to think that by the time my now three-year-old daughter Natasha graduates, she may choose a career in tech and see a very equal and fair platform for her to thrive. Unfortunately I do not see that occurring. Too many things would need to shift quite radically for that to be possible,” Lee comments. From the culture of discrimination in the workplace, issues of [un]equal pay, women having to assume and juggle far too much at work and at home – risking burnout and then opting out of the rat race due to stress – these factors together are all barriers to success, she believes. “I also detect mainstream and widespread, deep-rooted societal attitudes to “women in positions of power”. Basically a good proportion of people still believe that pursuing a career and choosing to commit oneself to a rewarding vocation in industry, is an “unnatural act” and against the grain of how we are wired, and what role we really should be fulfilling. This last one – I just don’t buy it. But then I am part of the generation that assumed it was OK to choose this (work and family) path – and of course, we are surprised when we meet this wave of dissent and criticism.” “We are seeing some incredible innovation both out of Silicon Valley and in every major startup cluster around the globe – and indeed in some parts of the world that you’d not normally associate with ideas and innovation! It’s But there is hope. a really exciting time.” Ultimately, having policies for ‘affirmative action’ is useful but you really need action and the right attitudes embedded in the company DNA. Unless your culture supports this agenda for equality, for balance and inclusion then you may not see any positive outcomes. People in leadership need to ‘walk the walk’. Policies are nothing without implementation in the workplace every day, everywhere,” she says. Women remain underrepresented in the tech sector and she admits that nothing has really changed since her time at IBM between 1994 and 1997, and her time now in the Bay Area. “I wish I could say differently. Certainly our perspective has changed and now we have role models that are speaking out and If advising young women who are attracted to careers in the technology sector, she advises them that “whatever path you follow, stay true to your passion and skills. Do something you love. If you love it, chances are you are good at it too. If you are drawn to the tech industry, or to a specific function and field, do not be scared off by statistics or by stories of ‘laddish culture’. That is everywhere, regardless of sector.” “The truth is that every industry is male dominated. I don’t know one that is immune from the same issues. So, tech has its fair share of cringeworthy moments. So what? It’s also a really exciting industry and full of infinite possibilities for everyone, regardless of background or gender.” “Get in there, and build something. Change something,” she adds. Top 50 Women in Technology Jess Erickson, Berlin Geekettes Sheryl Sandberg, COO, Facebook Sheryl Sandberg has been the Chief Operating Officer of Facebook, Inc. since March 24, 2008 where she is responsible for helping the company scale its operations and expand its presence globally. She served as a Vice President of Global Online Sales & Operations at Google Inc., from November 2001 to March 2008 and was responsible for online sales of Google’s advertising and publishing products. Prior to Google, Ms. Sandberg served as the Chief of Staff for the United States Treasury Department and as an Economist with The World Bank. She has been named as one of the “50 Most Powerful Women in Business” by Fortune and one of the “50 Women to Watch” by The Wall Street Journal. Ms. Sandberg holds an A.B. in Economics from Harvard University and was awarded the John H. Williams Prize as the top graduating student in Economics. She was a Baker and Ford Scholar at Harvard Business School, where she earned an MBA with highest distinction. Facebook’s chief operating officer is hoping to create a national movement to help women advance in the workforce and her book “Lean In” sold 140,000 copies its first week of publication and has gone back to press numerous times for additional printing. Jessica Erickson is the Founder of Berlin Geekettes, a non-profit uniting, mentoring and promoting women in technology. She is also the Berlin Producer for General Assembly, a campus that helps individuals create opportunities through community and education in technology, entrepreneurship and design through a wide variety of online and offline learning opportunities. Jessica holds a MSc in Media and Communications from the London School of Economics. Mary Meeker, Kleiner Perkins Caufield & Byers Mary Meeker is a general partner at Kleiner Perkins Caufield & Byers and joined the firm in January 2011. She focuses on investments in highgrowth Internet companies. From 1991 to 2010 Mary worked at Morgan Stanley and served as managing director and research analyst. Since beginning her career as a securities analyst in 1986, Mary has focused on discovering and understanding emerging technology trends, building relationships with visionary entrepreneurs and supporting category-defining companies during their critical phases of market adoption and growth. A prolific writer, Mary is the coauthor of industry-defining books. She became known as “Queen of the Net” after being conferred the title by Barron’s Magazine in 1998. Meeker and Chris DePuy at Morgan Stanley, published “The Internet Report,” a landmark report which became known as “the bible” for investors in the dot com boom. Susan O’Day, Walt Disney Susan O’Day is the Senior Vice President and Chief Information Officer for The Walt Disney Company. Susan leads Disney Technology Solutions and Services, delivering technology capabilities that enable business segment strategies while achieving enterprise efficiency and promoting cross-company collaborative innovation. Susan joined Disney in 2008 from the global biopharmaceutical company Bristol-Myers Squibb, where she served as Chief Information Officer and Vice President of Global Shared Services. In that role, she oversaw the company’s information management, global technology strategy, which included enterprise programs that significantly improved and streamlined operations and processes. Susan holds a Master’s degree in Business Administration from The College of William and Mary and a Bachelor of Science degree in Mathematics from St. Lawrence University. She is also a proud graduate and serves as President of the Board of Trustees for Miss Hall’s School in Pittsfield, MA. Susan lives in Los Angeles, CA and enjoys an active outdoor lifestyle. Silicon Valley Global | 81 Top 50 Women in Technology Jacinta Tobin, Cloudmark A native of County Clare on the west coast of Ireland Jacinta Tobin, President, Chief Marketing Officer for Cloudmark Inc, holds a bachelor’s in international marketing and languages from Dublin City University. Based in San Francisco, Cloudmark is a leading provider of security solutions that protects over one billion user from spam, viruses and phishing. Jacinta also founded Quantum Internet, an application hosting provider and has acted as an advisor to several start-up companies focused on security and anti-spam. Jacinta is responsible for developing the strategic framework for Cloudmark and leading its global strategies. The Clare native is also on the board of the Messaging AntiAbuse Working Group. Prior to joining Cloudmark Inc, Jacinta was Senior Executive at the Mysis Group, where she grew distribution channels and sales across 64 countries. She then moved to the Gap Gemini Group, spearheading international sales globally. She also developed a global distribution deal with IBM. From 2004-2011, Jacinta was Senior Vice President, Worldwide Sales and Business Development, growing revenues by over 10 times. 82 | Silicon Valley Global Susan Wojcicki, Google Ping Fu, 3D Systems Susan Wojcicki, senior vice president of product management and engineering at Google, graduated with honours from Harvard University. She holds a Master’s in Economics from the University of California at Santa Cruz, and an M.B.A. from UCLA. Wojcicki, was 16th on Forbes Magazine’s list of the world’s 100 most power women in 2011. She joined Google in 1999 and in the early days, she was responsible for a wide range of marketing activities, including the creation of the corporate identity. Before joining Google, she worked at Intel, Bain &Company and R.B. Webber & Company. She was also a Product Manager and Developer for the educational software company MagicQuest. Wojcicki played an instrumental role in the acquisitions of AdSense, YouTube and Doubleclick. She is responsible for Google’s most profitable products, including the company’s main advertising platforms AdWords and AdSense. Her particular focus is Google’s mobile advertising efforts. Wojcicki is married to Google executive Dennis Troper and they have four children. In 1966 when Ping Fu was eight years old she was taken by the Red Guards from her parents in Shanghai and thrown with her younger sister in a government-run dormitory in Nanjing, China, where she lived for nearly a decade in appalling conditions. Later Fu tried to rebuild her life as a student at Suzhou University but her senior thesis research on female infanticide in China’s countryside resulted in her being sentenced to exile. Fu knew only three words of English when she arrived in the US but she got odd jobs to pay to go through college and earned a computer science degree which set her on the path to becoming a leading innovator in the early dot-com era. In 1997, she launched tech firm Geomagic with her husband, creating 3D software to customize product manufacturing, from personalized shoes and prosthetic limbs to NASA spaceship repairs. By 2005, it had $30 million in revenues, and she was named Inc. magazine’s Entrepreneur of the Year. Today Fu sits on President Obama’s National Advisory Council on Innovation and Entrepreneurship, and she has sold Geomagic to 3D printing leader 3D Systems, where she will be Chief Strategy Officer. Top 50 Women in Technology Meg Whitman, CEO, Hewlett-Packard Dr Kiran Mazumdar-Shaw, Biocon Limited Dr Kiran Mazumdar-Shaw, Chairperson & Managing Director of Biocon Limited, is a biotech innovator who was recently voted the most influential business personality outside Europe and the USA. In 2004, she became India’s richest self-made woman. Her business Biocon is one of India’s leading drug companies and employs over 6,000 at its campus in Bangalore. Dr Shaw holds a graduate honours degree in Zoology from Bangalore University and an honorary Doctorate of Science, from Ballarat University. She started Biocon in 1978 and led its evolution from an industrial enzymes manufacturing company to a fully integrated bio-pharmaceutical company with strategic research initiatives. In 2009, Biocon and global pharma giant, Mylan partnered to develop multiple generic biologics including generic insulins, which alone has an addressable market of over $10 billion. Today, Biocon is recognised as India’s pioneering biotech enterprise. In 2009, she setup a low-cost cancer hospital and her goal of making healthcare more accessible for all Indians has driven her to search for a more affordable model of drug development. Meg Whitman who made a $1.7 billion fortune as CEO of eBay when she transformed the company from a startup with some 30 employees into one of the giants of the global IT sector faces an entirely different challenge in restoring the fortunes of troubled IT multinational Hewlett-Packard. Whitman served as CEO of eBay for ten years following stints at Bain & Company, the business-consulting firm, (where she worked with future Massachusetts governor and 2012 Republican Presidential candidate Mitt Romney) as well as other high profile positions at firms such as Disney, Goldman Saachs, Stride Rite, FTD and Hasbro. Under her direction, ebay progressed from sales of $86 million in her first year to $7.7 billion a decade later, when she stood down as CEO. Not all of her decisions were without controversy, notably her purchase of Skype for $2.5 billion in 2005. HP later took a 1.4billion write down on the purchase. Whitman, who has a bachelor’s degree in economics from Princeton University and an MBA from Harvard Business School sets her sights on politics following her departure from eBay and she spent $119 million of her own money in a failed bid to become the Governor of California. Following her political defeat she was approached to take over at the helm of Hewlett-Packard, a company which helped lay the foundations for the creation of Silicon Valley and which was once one of its most innovative and trailblazing companies. However HP has lost its way in recent years. The company has been left bruised by a series of bitter boardroom battles and has been caught off guard by the emergence of two game changing technologies; smart phones and tablet computers. Meanwhile, its vast cash reserves have dwindled due to a number of acquisitions which have failed to live up to expectations, particularly the ill advised 8billion euro takeover of the British software company Autonomy. HP still manages to generate $10 billion dollars in revenue each month but the company has 325,000 employee and vast overheads and is facing into an era in which demand for personal computers and printers is dwindling. Whitman’s remedy will see concerted and comprehensive cost cutting and a renewed focus on research and development in order to restore the culture of innovation at the company. Whitman has spoken of a five year time frame which is an eternity in the tech world but because of the number of acquisitions made by HP in recent years it will take time to consolidate the disparate parts and “knit them together”. According to Whitman, the decline in HP’s revenues has continued to moderate and she anticipates a return to growth – if not by the end of this year, “certainly in 2014”. Fortune ranked Ms. Whitman as one of the 25 “most powerful people in business” in 2004 and 2005, Time named her one of the world’s 100 most influential people in 2004, and Worth ranked her number one on its 2002 list of best Chief Executive Officers while Business Week has included her on its list of the 25 most powerful business managers annually since 2000. Silicon Valley Global | 83 Top 50 Women in Technology Transformative thinking Dr. Joanne Martin, IBM Vice President of IT Risk and Chief Information Security Officer, has played a central role in several of the company’s breakthrough technologies since joining IBM in 1984. P art of an elite group of technologists who have earned one of IBM’s highest technical distinctions, IBM Distinguished Engineer, Joanne Martin was on the team that created IBM’s first supercomputer and led the development of the commerce engine for ibm.com. In her current role, Martin has responsibility for the vision, strategy and execution of security initiatives that protect IBM’s IT assets, from intellectual property and proprietary business information to client data. “With my team, I manage programs to identify, develop, implement, and maintain the processes required to reduce IT risks, respond to incidents and formalize necessary standards and controls,” she says. “The new era of computing has introduced mobility, big data, social and cloud environments to our business. Our team ensures that these tools are used securely and effectively.” International Hall of Fame Inducted into the Women in Technology International (WITI) Hall of Fame last year, Martin says IBM CEO Ginni Rometty is her leading role model. “I have had the opportunity to interact with Ginni in different roles over the past 10 to 15 years and I really appreciate the way she inspires confidence,” says Martin. The technologist has been praised by colleagues for her accomplishments. Mark Dean, IBM Fellow and CTO for the company’s Mideast and Africa region, described her induction as “a well-deserved recognition of continued leadership, both to the technical team inside IBM and the greater industry.” 84 | Silicon Valley Global Martin says that over the past 30 years, there has been a noticeable increase in the representation of women in technology but adds that while this is encouraging “we can go further.” She believes encouraging young women to pursue an education steeped in the STEM disciplines - science, technology, engineering and math – has to start early. “We must also stress the importance of collaboration, which many women are naturally adept at, because it is so essential to technology projects today. Technology companies have a vested interest in getting involved here,” Martin says. IBM runs an initiative called IBM Mentor Place, which involves thousands of employees around the world providing students with academic assistance and career counselling. According to Martin, initiatives such as this one are helping to remove barriers that have prohibited women from fulfilling their potential. The IBM executive grew up in Baltimore, and Columbia, N.C. She attended undergraduate school at Appalachian State University in Boone, N.C., and graduate school at the Johns Hopkins University in Baltimore, Md., receiving a PhD in Mathematics (Algebraic Topology), before carrying out postgraduate work at the Los Alamos National Laboratory in New Mexico. She began research in high performance computing and did the first systematic characterization of the Los Alamos scientific workload, which led to interactions with researchers at IBM’s T.J. Watson Research Center and eventually a position at the company in 1984. She has worked at IBM since then. Martin was founder and editor-in-chief of the MIT Press Journal of Supercomputer Applications, and was on the steering committee that created the successful ACM/ IEEE conference series on High Performance Computing and Communications, chairing the conference in 1990 and chairing the technical program for 1998. She has served as an advisor to the Department of Energy, National Science Foundation, and National Research Council. As a vice president of technology between 2010 and 2012, she held responsibility for guiding IBM technical strategy, developing the global technical community, supporting corporate activities on product quality, and leading efforts to address productivity and innovation in IBM’s product development processes. Prior to that, she was President of IBM’s Academy of Technology for two years. Asked about the opportunities in her current role, she says it allows her to use the skills and experience she has built over the years at IBM. “A number of times in my career I have made significant changes and needed to learn a new technical domain. In fact, that is one of my favourite things about IBM, the fact that I have been able to move to different positions. I enjoy the learning phase, and the demand to produce results while learning has always pushed me to grow,” she says. Career Highlights Martin reflected fondly on the highlights of her career and the talented people she has met along the way. “These have been roles that required leadership, transformative thinking, technical capabilities, and communication strengths,” she says. “They were challenging and demanding and allowed me to work with strong teams to accomplish our goals.” Top 50 Women in Technology “Over the past 30 years, there has been a noticeable increase in the representation of women in technology; this is encouraging but we can go further.” Silicon Valley Global | 85 Top 50 Women in Technology Firing up innovation Caroline Dowling, president of Flextronics’ Integrated Network Solutions business group discusses the importance of innovation at the Fortune Global 500 electronics manufacturing services and end-to-end supply chain solutions provider. A s president of Flextronics’ Integrated Network Solutions business group, Caroline Dowling leads an international team focused on design, manufacturing and services providing endto-end solutions worldwide for the telecom, networking, server and storage markets. “I am responsible for a $10 billion, high-tech P&L and portfolio of Integrated Network Solutions; this comprises four business units, Server & Storage, Telecom, Networking and Enterprise, and provides design, manufacture, global distribution and services to Fortune 500 companies worldwide,” she explains. “We’re a $25 billion company with over 200,000 employees in 30 countries on 4 contents. We have over 100 facilities and speak 24 languages – and more if needed. We are publically traded on the NASDAQ. Basically, we provide solutions to our customers’ most difficult challenges, whether they are a $1 million customer, or a multibillion dollar customer. We can help them create and build their products – from mobile phones, to network switches, to base stations to tablets and beyond – better, faster and more competitive,” Dowling adds. Responsible for fulfilling corporate growth strategies through Flextronics’ NOVO organization, involving the cultivation of strategic partnerships for business growth purposes, oversight of mergers and acquisitions and the expansion of the overall services businesses for the Company, Dowling 86 | Silicon Valley Global supply chains that enhance a customer’s speed “New product launches to innovation as well as speed to market, while reducing costs and giving them a can happen faster and competitive advantage.” Dowling is also responsible for the Marketing and Corporate Communications more cost-effectively function for the business. This team serves as the brand and reputation management arm — whether you’re for Flextronics, including its presence in over 20 sectors. someone whose Dowling grew up in Ireland and has tinkering in your garage been “very fortunate as my job has taken me around the world multiple times, with great yielded an incredible learning along the way.” technological Early Years advancement, or if Having completed an administration course at Coláiste Treasa, she entered the electronics sector in 1988, being hired by Alps Electric you’re a blue chip Ireland, describing it as “a great company to work with,” providing an excellent foundation in company on the business ethics, training and work-life balance. The company’s motto was ‘work hard, verge of your next big play hard,’ she recalls, and “When you’re 20 years old this is great, and it still is today.” breakthrough.” says she runs a “highly sophisticated, unique business development team.” “I call them sophisticated and unique without reservation, but in truth; they are a high performing team that partner with customers or potential customers to provide end-to-end design, manufacturing, distribution and services solutions for their Dowling left her position as director for OEMs at Alps Electronics in 1996, joining Dovatron/The Dii Group as head of EU Sales & Business Development. Within two years it was acquired by Flextronics, where she has held various management roles of increasing responsibility, including vice president of Europe, director of European business and original equipment manufacturer (OEM) manager. Top 50 Women in Technology “We’re a $25 billion, company with over 200,000 employees in 30 countries on 4 contents. We have over 100 facilities and speak 24 languages – and more if needed.” Silicon Valley Global | 87 Top 50 Women in Technology Flextronics publishes a bi-annual report on its CSER efforts and has been recognized globally by the press and numerous NGOs, who have given the company top honours and awards. The company is also “The unrivalled leader in LEAN manufacturing and design for manufacturability,” she claims. “We have several Product Innovation Centers that are strategically placed around the globe that allow customers to innovate at unprecedented speed.” New product launches can happen faster and more cost-effectively — “Whether you’re someone whose tinkering in your garage yielded an incredible technological advancement, or if you’re a blue chip company on the verge of your next big breakthrough.” Research and Innovation In 2008, Dowling was afforded the opportunity to take a sabbatical from Flextronics and attend Harvard Business School, where she completed its Advanced Management Program (AMP175), which she likes to call a “MBA on speed,” adding that, “This was probably the best educational experience in my career, outside of the onthe-job learning.” Looking at the latest industry trends, Dowling believes the pace of innovation is moving faster than ever before. “Consider the speed of adoption of over 120 years for Radio, then TV, then computing, the worldwide web, and now of course the ‘internet of things or connected everywhere,’ a billion devices connected across the globe and growing.” “The new world is about big data and the cloud – the device is the means to an end, but the data is incredibly important and prompts many debates on what is open versus private. This will continue to drive hardware commoditization and the need for us to innovate in new ways to deliver products to market, faster, better and at a lower cost,” she comments. Flextronics is focusing on vectors for growth for our future in hardware and services, she reveals. “Take bookstores for example; 15 years ago if you wanted a book, you went to a bookstore where there were stacks and stacks 88 | Silicon Valley Global of them. Five years ago, if you wanted a book, your bookstore became a packing warehouse (on demand) and your computer was the interface. Today, your bookstore is a series of black boxes/servers. Note that the time between disruptive technologies is down to a half-life,” she comments. “While patents in the US, for example, may protect you for 20 years, the truth is, it takes far less time for iterative disruption and that time will continue to shrink as technology continues to improve,” Dowling says. She recognises a major trend in ‘reshoring’ or right-shoring to serve customers with end products faster, adding that large OEM clients are now considering total cost of ownership including SLA management and return or reverse logistics, coupled with rising costs in China and some labour shortages there. “We are seeing a trend in large customers now moving or considering the option of moving to a regional manufacturing and distribution model.” Flextronics stands apart from other companies in the market as “We have very specialized certifications that allow us to do things like complex medical products – from heart catheters to imaging equipment – or automotive. Customers trust us to protect their most treasured IP and their reputations – we are the industry leader in corporate social and environmental responsibility.” Flextronics has “Thousands of engineers that can help you with your R &D. While all of that is impressive, where we really stand out is in our ability to deliver end-to-end supply chain solutions like no one else.”“Flextronics is the market leader in almost every business in which it operates and the company takes customer service very seriously,” Dowling says. Looking to the future, Flextronics will “Innovate, innovate, innovate,” in manufacturing practices, services and end- to-end solutions. According to Dowling, “The Company’s investment and development in the best technology and the brightest talent are key to the company’s continued success.” “Top-line organic growth and niche technology acquisitions are always important and will continue to be going forward; we are a global solutions company and will continue to develop our worldwide services. We are the strongest, i.e. number one in every market today with the exception of China where we are no. 2 to a Taiwanese manufacturer,” Dowling comments. Asked about the highlights of her career to date, Dowling responds that “Every day is a highlight. We are the people that bring concepts to reality. It starts as an idea, then it becomes something on a piece of paper and we take that, bring it to life and turn it into a marketable product. That’s very rewarding — being able to take someone’s vision and bring it to life!” Top 50 Women in Technology Lisa Williams, Placeblogger.com, Lisa Williams, CEO and founder of Placeblogger.com, graduated from Emerson College in 1992. She currently lives in Watertown, Massachusetts, with her husband and two children. Lisa was the 2009 winner of the New Media Women Entrepreneur of the Year award. Placeblogger.com is the world’s largest searchable index of local weblogs. The site was also the winner of the Knight 21st Century News Challenge, which hands out $5 million Niniane Wang, Minted Niniane Wang, Chief Technology Officer for Minted, is based in San Francisco, California. She holds a MS in Lorraine Twohill, Google Lorraine Twohill, Vice President of Global Marketing at Google is a native of Carlow, and holds a joint honours degree in international marketing and languages from Dublin City University. She has been cited in the Power 100 list by U.K. magazine ‘Marketing’ for the past 3 years in a row and she was named Adweek’s Grand Brand Genius for her efforts in shaping Google’s marketing efforts. dollars yearly to pioneers with projects that define the future of journalism. According to Williams, the object of Placeblogger.com is to find and index as many placeblogs as possible, so they can connect and learn from each other. Prior to creating Placeblogger, Williams started H2Otown.info in 2005, a nationally recognized citizen journalism community site covering and talking about Watertown, Massachusetts. H2OTown allows others in the area to blog on the lived experiences in that geographic area. Lisa also worked with the Boston Globe and a large number of start-up’s and regional media companies on blogging and online community projects. Williams is a judge for the Online Journalism Awards, the New Media Women Entrepreneurs grant competition, and a mentor for the International Womens’ Media Fund start-up program. Williams believes online news are created by people who know a lot about journalism but nothing about technology. Lisa is a media professional who took the initiative to learn how to code so she wouldn’t be totally dependent on other people to realize her ideas. computer science from the University of Washington, and a BS in computer science from Caltech. Minted is a global community of independent graphic designers and an online store that prints and sells the best of their design. Wang joined in 2010 and is responsible for leading the technology division. She manages the strategy and execution of technology within the company. Minted’s designs have radically transformed what customers can expect in holiday cards, wedding invitation, birth announcements and personal stationary. Wang is also a co-inventor of 33 patents and has delivered products that ship to millions of customers. Prior to joining Minted, Wang had a proven track record leading engineering teams at Google and Microsoft. Niniane was a member of the founding team on Google Desktop which reached 38 million monthly users. She led Gmail monetization, founded Google Lively, was previously an engineering manager on Microsoft Flight Simulator and served on Google’s hiring committee for five years. She also received a Founder’s Award, the highest award within Google. She has also written numerous publications. According to the founder of Minted.com, Mariam Naficy, Niniane’s remarkable combination of technical acumen, drive, leadership ability, and recruiting experience makes her a great fit to lead engineering at Minted. After a firm grounding in marketing at Burns Philip, Lorraine left to work for Bord Failte as General Manager Italy and then General Manager Northern Europe. Before Lorraine joined Google, she was head of marketing for Opodo, the European travel portal created by nine of Europe’s leading airlines. Lorraine led the launch of the company across Europe, bringing it to a top 3 position in all launch markets within 2 years. Lorraine joined the helm of one of the most omnipresent brands in the world in 2003 and is now based at its headquarters in Mountain View, California. With Lorraine’s 20 years of experience in marketing, she is responsible for Google’s marketing efforts globally. She built and led all of Google’s regional marketing teams and activities in Europe, the Middle East and Africa. “Our approach is to know the user, know the magic, and connect the two,” says the internet giant’s Irish vicepresident of global marketing. Silicon Valley Global | 89 Top 50 Women in Technology The Aviator After steering start-ups and multibillion dollar tech businesses to success, Val Rahmani tells Lynne Nolan about her time at the helm of Damballa and the wealth of opportunities which cloud has opened up. A fter 28 years at IBM, Val Rahmani left her role as General Manager of its internet security systems in 2009, conveying again her courage to face risks when she joined advanced threat protection experts Damballa as CEO. Since her departure from Damballa in December last year, spurred by her desire to get involved in earlier stage businesses, Rahmani is still flying high and currently working with three start-ups at fairly early stages, she reveals. “They’re all in technology, and all looking to change the way people do things. They’re based on new concepts; involving machine learning, big data, augmented reality. I think the main trend is how fast businesses are launching, succeeding and scaling today. There is no longer a need for offices of equipment,” comments the seasoned entrepreneur. Early Start-Ups The companies are all using the cloud, and producing a SaaS platform that is easy for their customers to use, she explains. “The investment they need is comparatively small, as they can start by using systems like Amazon, rather than buying their own hardware.” The good news is that they can move quickly, she says, however the downside is their competitors can also move very fast, and each week brings a new company, “so you need to have very strong ideas and very smart execution.” 90 | Silicon Valley Global Reflecting on her decision to leave IBM, Rahmani confides that she “made the move in two steps really. As part of my role in IBM, I led the acquisition of an Internet Security Company, Internet Security Systems (ISS). When the founder and CEO of that company decided to move on, I took over running the business. It was wonderful, and I realized that I really wanted to run a business myself, and that I was capable.” When approached by a headhunter the same year to helm Damballa, the company was the perfect fit, as although it was still in internet security, a space she knew, it was an earlier stage business. “It’s interesting. Although some things are of course different in a small company, other things are the same, it’s still about creating a great product, working with customers, and helping every member of the team be the best they can (and having fun along the way). I love the speed and energy of a small business!” she enthuses. While at the helm of Damballa, “it was very exciting to bring a product to market, and see customers’ positive reactions to it. In fact, that has been a highlight of many of my roles. The other key one is developing an awesome team, and showing them that they can achieve things way beyond their previous thinking. And, of course, ringing the bell for big customer wins will always be a joy,” she says. Damballa boasts patent-pending technology enabling it to determine whether a customer’s network is communicating with a criminal, even if that criminal is previously Top 50 Women in Technology Silicon Valley Global | 91 Top 50 Women in Technology unknown, and even if the breach is very well hidden, using a set of advanced algorithmic techniques to do this. “I really enjoyed having the best technology in the market, and seeing it succeed where other systems had failed,” she says. “Damballa is in great hands - I had raised a new round of funding, and put together a truly great executive team. I still have equity in the company, and am sure it will be very successful. I keep in touch, and love seeing them continuing to win in the market. And I’m really enjoying working with several different companies, helping them get started and then get successful,” she comments. Currently a Board member of Teradici, which designs advanced image processing algorithms, enables the physical separation of the computer and the user, and ultimately will change the way enterprises compute, Rahmani is also a mentor to the Flashpoint accelerator program and the Advanced Technology Development Center in Atlanta (ATDC). She is also on the board of the Georgia Partnership for Excellence in Education, a member of the Executive Advisory Board of Atlanta Telecom Professionals (ATP) and a member of the Industry Advisory Board of the Georgia Tech Information Security Center. Growing up in the UK, Rahmani attended the Lycée Français de Londres, a French school in London, as it was close to where her parents worked, investing long hours getting a small printing company up and running, so they could see their two children every day. “I enjoyed Science and Math, and specifically loved the fact that you didn’t have to learn facts or do lots of reading as you did in other subjects. I was lucky that my Physics teacher, a wonderful lady, suggested that I should try to get a place at Oxford; I had never thought an ordinary person (no one in our family had ever been to college) could do that. So I applied. But, to her huge dismay, I chose Chemistry over Physics,” she reveals. After graduating from Oxford University with a Doctor of Philosophy in Chemistry in 1981, she assumed the next step would be working at a big pharmaceutical company, “but when I met the team at IBM I thought that sounded like a great place to be,” joining as a systems engineer in South London. “In school, I had been working on 92 | Silicon Valley Global quantum pharmacology, modeling electronic structures of drug molecules, and I assumed IBM would give me a job in research. Instead, I was assigned a small territory in south London with retail and manufacturing clients,” she recalls. Of the roles she was to take on during her 18-year tenure with IBM, starting the global wireless business for IBM in 2000 as its General Manager of Wireless Solutions was a career highlight, as wireless technology was just beginning to emerge in Europe. Mobile Technology Rahmani suggested to her bosses that the company became involved in mobile technology and was allocated a budget to work on the project at night and at weekends. After proving to her bosses how profitable the idea could be, she was asked to run the business globally, likening the experience now to leading a start-up within IBM. The company developed software allowing companies to offer data access on mobile devices, with one of the first applications for maintenance engineers taking off quickly. A year later, Rahmani was asked to lead IBM’s entire Unix business, later becoming vice president for corporate strategy. After suggesting to her bosses that IBM’s services should be based on software, she was given a new job overseeing a business that included computer security services. Making the decision to purchase some companies rather than develop certain services, one of her first acquisitions was Internet Security Systems. When its CEO moved on, IBM asked her to run the division, and although she loved the work she realised she would rather run it as a standalone company, leading to her decision to leave the company in 2009 to pursue such a challenge, which presented itself in the opportunity to head up Damballa. Throughout her career, Rahmani has been “pitching to women, hoping to encourage them to get into Tech. In fact, we’re just about to have a STEM day here in Georgia, and many of us will be presenting to and meeting young women, and showing them how exciting and diverse a career in tech can be. I’m on the Board of the Partnership for Excellence in Education here in Georgia, and getting more women into Tech is a key focus for us.” Having women at the helm at major firms including IBM and HP has signalled that it possible for women to be represented in senior management positions at leading companies, she says. “I think women can achieve any position, but they have to want to. A real worry to me is that so few women want to take Science and Math at college. If they’re not there at that stage, they have less chance of getting to the top. In start-ups, women CEOs are so few in number in Tech. There are just not enough women wanting to do this. I think it’s improving, but nowhere near enough,” she says. To encourage more women to consider careers in the technology sector, “we have to stop Tech being presented as difficult, academic and geeky; then I think more young men and women will be interested.” A member of the British Aerobatic Association, which competes in European and world championships, Rahmani started flying planes about 19 years ago. She met her husband Nick Onn, when he invited her to fly in a two-seater plane with him. Asked whether women bring different styles of leadership to companies, Rahmani responds “sometimes. I do think women are more likely to shape and guide a team rather than manage it through brute force. But, of course, there are all types of leaders, male and female. The best adapt their style to the type of business and find a way of optimizing each aspect of the business.” Top 50 Women in Technology Rebecca Jacoby, Cisco Systems Pooja Sankar, Piazza, Pooja Sankar, founder and CEO of Piazza, is a native of Bihar, India. She holds a master’s in Computer Science from the University of Maryland and an MBA from the Stanford School of Business. Her objective is to make Piazza a presence in every college student’s life and to revolutionize education using social technologies. Before Pooja launched the free online service in 2009, she worked as a software developer at Oracle, Kosmix and Facebook. According to Sankar, she started Piazza Technology Inc. so every student could have the opportunity to learn from classmates. Piazza is an online service that enables students to connect with instructors or peers to help solve difficult problems. Piazza is currently used by half a million people at over 1,000 schools worldwide. With $7.5 million in funding from Bessemer Ventures, Sequoia Capital and SV Angel, Sankar seeks to play a significant role in the transformation of education. She considers Silicon Valley to be an amazingly supportive environment for entrepreneurs as it has a tremendous wealth of talent and provides an opportunity to learn from the best. Sankar lives in Silicon Valley and is married with one child. Rebecca Jacoby has been Chief Information Officer (CIO) and Senior Vice President of the IT and Cloud & Systems Management Technology Group at Cisco since 2006. The 11year Cisco veteran was previously vice president of customer service and operational systems. She helped modify several processes to improve efficiency and give employees and customer’s better service. She holds a bachelor’s degree in economics from the University of the Pacific and a master’s degree in business administration from Santa Clara University. In 1996 she was awarded the YWCA Tribute to Women and Industry award. Before Rebecca joined Cisco, she held a variety of leadership roles in IT, planning, manufacturing and operations with other companies in Silicon Valley, such as Ungermann Bas, Xidex and Amdahl Corporation. She also served as Director of Apptio, Inc. Rebecca has demonstrated continued success by making the dominant networking vendor a strategic business partner, producing significant business value for Cisco in the form of customer satisfaction, strong financial performance, market share and productivity. She currently leads the strategy for how Cisco should offer cloud technology to its customers and runs Cisco’s Internal IT department. Her commitment to operational excellence, ground-breaking approach to business problems, and aptitude for partnering crossfunctionality have reshaped and elevated the role of IT at Cisco. According to Rebecca, money is the language of business. “You have to talk about a cloud service in terms of its total cost and how the money flows and change over time.” Marianna Tessel, Vmare Marianna Tessel runs a large engineering group at Vmware where she oversees a team of more than 200 people who work on the technology needs of VMware’s 2,000+ partners. Before joining Vmware in 2008, she served as Vice President of Engineering at several large to medium-sized technology companies leading the development teams driving Enterprise Software innovation. From 1995-2001 she led organizations responsible for developing mobile OS and later on voice applications at General Magic, leading to state of the art voice services with millions of users, such as OnStar. Marianna moved to Ariba in 2001 to transform their product platform that would enable on-demand SaaS delivery of their infrastructure and common services. Marianna is a recognized leader in the industry and much in demand as a keynote speaker and lecturer. She holds several technology patents and previously served as the Captain for Computer Center R&D in the Israeli Army. Silicon Valley Global | 93 Top 50 Women in Technology Cher Wang, HTC Cher Wang, Cofounder and Chair of smartphone maker HTC, holds a Master of Arts from the University of California, Berkeley and is considered one of the most influential women in technology. Born in Taipei, she is an entrepreneur and avid philanthropist who holds leadership roles in numerous organizations. In 2012, Forbes ranked her 56 on their list of the “World’s 100 Most Powerful Women”, she was also on the Forbes World’s Billionaires list in 2010, 2011 and 2012. Her estimated net worth is 2.4 billion dollars. Wang’s late father was also one of the richest individuals in Taiwan and was the chairman of the board of plastics mega-manufacturer Formosa Plastics Corporation. She is married to Chen Wen-Chi, president and CEO of VIA Technologies where she also serves as chairperson. The couple have two children and Wang is also chairperson of VIA Technologies. HTC was created in the late 1990’s, a portable computer manufacturing firm which evolved into smartphone devices. A pioneers in its field with ideas and approaches that are adapted to suit the current marketplace, in 2011 HTC replaced Nokia to become the second-largest global smart phone maker. However, since then a series of miscalculations have emerged which have resulted in a substantial decline in market share and profits. In 2012, HTC settled a lawsuit with Apple, announcing a broad 10-year licencing agreement. HTC shares tumbled 80% from their peak in 2011, largely due to fierce competition from Samsung and Apple. A selection of HTC phones were banned from being imported into the USA in 2011 after they failed in a patent dispute with Apple. According to Cher Wang, the recent downfall of HTC is largely due to a lack of innovation. Mainland China is going to be a key market for HTC Corporation in a bid to change its fortunes in 2013 and also keep its brand position in European and North American markets. The company officially entered the Chinese mobile phone market in 2010 and China is exceeding the USA to become the world’s biggest smartphone market. 94 | Silicon Valley Global Carol Realini, Obopay Carol Realini founded Obopay in 2005 after traveling in Africa and nothing that while mobile phones were everywhere, many people didn’t have access to even the most basic banking services. Recognizing the opportunity in both industrialized and developing nations, Carol designed Obopay’s business model to promote social and economic development throughout the world, by providing mobile savings, money transfer, and payments to people everywhere. Today, Obopay — through partnerships with financial institutions such as Citi and MasterCard and mobile carriers — is using mobile phones to deliver financial services that empower people’s life and work. In 2007, Obopay was awarded the Wireless Fierce 15 Award, bestowed on the “most innovative private companies set to take the industry to another level.” Prior to launching Obopay, Carol was chairman and CEO of Chordiant Software, developer of one-to-one marketing and customer interaction software. During her tenure, Carol played a key leadership role in the origination, development and successful IPO of the company. Before her success at Chordiant, Carol was CEO and president of J. Frank Consulting. As CEO/President, Carol Realini guided the Company through significant growth, eventually orchestrating the firm’s sale. As Vice President of Sales and Marketing at Legato Systems, Carol launched the company’s first series of products and established key strategic business relationships. Carol also served as Director of Product Marketing at Ingres Corporation, where she was responsible for product strategy, planning and marketing. Top 50 Women in Technology Genevieve Bell, Intel Dr. Genevieve Bell is an Australian-born anthropologist and researcher. As director of User Interaction and Experience in Intel Labs, she leads a research team of social scientists, interaction designers, human factors engineers, and computer scientists. In her role at Intel since June 2010, Dr Bell has been chartered to start an organization in Intel Labs, focused on re-imagining our experiences with and through computing. The new lab pulls together social science, human factors engineering, user experience, interaction design, computer science and hardware/software engineering. Dr. Bell is an accomplished industry pundit on the intersection of culture and technology and a regular public speaker and panelist at technology conferences worldwide. In 2011 she co-wrote “Divining the Digital Future: Mess and Mythology in Ubiquitous Computing” with Prof. Paul Dourish of UC Irvine. In 2010, Dr. Bell was named one of Fast Company’s inaugural “100 Most Creative People in Business.” She also is the recipient of several patents for consumer electronics innovations. Moving to the United States for her undergraduate studies, she graduated from Bryn Mawr with a bachelor’s degree in anthropology. She then attended Stanford University, earning her master’s degree and a doctorate in cultural anthropology. She joined Intel in 1998. Andrea Zurek, XG Ventures Andrea Zurek, Founding Partner of XG Ventures, holds a BA in English and MBA in Marketing from Santa Clara University. She has featured as one of the top 25 tech angels by Businessweek magazine and was also listed in the “top 40 under 40” in the Silicon Valley Business Journal. She has previously worked in Google managing the West Coast sales region. XG Ventures, based in Palo Alto, is focused primarily on the consumer internet; they provide mentorship, investment and advice to talented start-ups. XG Ventures have already invested in 40 companies, amounting to approximately one consumer web or mobile-focused start-up a month. Mitchell Baker, Mozilla Foundation Mitchell Baker was born and raised in Berkeley, California and received a BA in Asian Studies from UC Berkeley and her JD from the Boalt Hall School of Law. Mitchell has been the general manager of the Mozilla project since 1999. She served as CEO of Mozilla until January 2008, when the organization’s rapid growth encouraged her to split her responsibilities and add a CEO. As the leader of the Mozilla Project, Mitchell Baker is responsible for organizing and motivating a massive, worldwide, collective of employees and volunteers who are breathing new life into the Internet with the Mozilla Firefox Web browser and other Mozilla products. Mitchell is deeply committed to an open, innovative Web and the infinite possibilities it presents and is focussed on developing product offerings that promote the mission of empowering individuals. Time Magazine included her in its list of the most influential people in the world and she has been a guest on “The Charlie Rose Show” and “CNN Global Office”. She was the winner of the Anita Borg Institute’s 2009 Women of Vision Award and in 2010 she was the recipient of the Aenne Burda Award for Creative Leadership. In 2012, Mitchell was inducted into the founding group of the Internet Society’s Hall of Fame. Silicon Valley Global | 95 Top 50 Women in Technology Surveying talent As Senior Vice President, Product and Engineering at SurveyMonkey, Selina Tobaccowala discusses how her team has rebuilt the technical infrastructure on which over 12 million customers create, distribute and analyze 60 million surveys a month. D uring her junior year of college, Selina Tobaccowala and her friend Al Lieb came up with an idea for a business that got them pretty excited. The idea transformed into Evite.com, an online invitation service that lets users organize an offline event online, and which currently sends over three million invitations per month. The business was officially incorporated in the spring of 1997. “I spent my senior year at Stanford working on creating the company,” she says. As Vice President of Engineering for Evite.com, she led the company’s development and operations and played a key role in setting the strategic direction with the board of directors. “After two years of intense work with Al, we received funding and Evite was on its way. Co founding Evite was a tremendous opportunity and experience for me. We went on to sell Evite to Ticketmaster in 2001, and my career as an entrepreneur was born,” Tobaccowala comments. “Founding a company and watching it grow is a highlight, not only in my career, but in life,” she says. She graduated from Stanford University in 1998 with a bachelor’s degree in Computer Science. Selina joined SurveyMonkey in October 2009. Previously, Tobaccowala was Senior Vice President of Product and Technology at Ticketmaster’s Europe division, where she managed the 200-person Product, Technology and Operations team. Prior to that, Tobaccowala was Vice President of Online Product and Technology at Entertainment Publications, where 96 | Silicon Valley Global SurveyMonkey from a simple survey tool to a decision-making platform. “My team and I have rebuilt the technical infrastructure on which over 12 million customers create, distribute and analyze 60 million surveys a month,” she says. International Experience “If you look at the numbers, there hasn’t been much change in terms of women going into computer science. Actually, the percentage of women graduating with a computer science degree has decreased in the past 15 years.” she led the company’s online sales and technology initiatives. As Senior Vice President, Product and Engineering at SurveyMonkey, Tobaccowala leads the teams responsible for evolving The team has spent a lot of time working on international expansion, as “when I started, SurveyMonkey was only in English and could only accept U.S. dollars. Now, we have sites in 14 different languages, accept 29 currencies and offer customers the ability to create surveys in over 55 different languages. It was a huge undertaking.” Her role encompasses the day-to-day management of the product, engineering, direct and paid marketing teams, she explains. “We continue to focus on building an even better consumer experience and have launched a fantastic new beta for our analyze section, and are testing a brand new UI for designing your survey. We are also continually adding features to allow our international users to use our product more effectively.” “Today, I’m most excited about my team. I love working with them, building fantastic products that truly impact people’s lives. Every day, I get to help people make better, smarter decisions. That’s exciting,” she adds. What Tobaccowala likes most about SurveyMonkey is that its mission is to help people make better decisions. “We created the online survey category, and in doing so, created a brand new market. Then, our customers invented hundreds of different ways to use the service. A small percentage of our customers are actually Top 50 Women in Technology running a traditional survey.” People use SurveyMonkey for event planning, quizzes and tests, HR feedback – any place where you need to gather structured data, she explains. “The fact that our customers feel comfortable enough to create all these different ways to use the product is a testament to the simplicity and friendliness of the tool. That’s what sets us apart,” she comments. Competition for Talent Hiring people has been the main challenge in her role, as “competition for talent is tough in Silicon Valley. And, we’re not looking for just anybody. We’re looking for people that are a good fit for the team at-large. This means finding someone that has both start-up and big company experience so they understand how to scale a business. It’s pretty hard to find.” At SurveyMonkey, almost half of its executive team is female. However, this is not the norm, she says. “If you look at the numbers, there hasn’t been much change in terms of women going into computer science. Actually, the percentage of women graduating with a computer science degree has decreased in the past 15 years.” A change she has witnessed is women technology leaders encouraging more women to join the field and programs helping women get into tech. One example is Hackbright Academy, where they take very talented, smart women and put them in a 10-week intensive computer science program. “We’ve hired a few of their recent graduates, and we’ve sent an employee to take the course. They’re fantastic,” she says. The challenge that the technology sector faces in encouraging and employing more women is, at its core, a pipeline challenge, she believes. “With fewer and fewer women getting a degree in engineering and computer science, we have fewer women entering the ecosystem and even fewer in leadership positions,” she comments. Tobaccowala believes we have to start encouraging girls early and at a young age to get interested in engineering. “We need to develop their spacial skills and problem-solving abilities. I was programming at the age of eight or nine because my father encouraged it. It made a difference in my life,” she reveals. Women in Leadership Asked whether women bring different styles of leadership, she says every person brings a different style of leadership to the table. “I do think there are some skills that come more naturally to women. One big advantage that women bring to the table is much better communication skills, and the ability to have a social read on people. As a manager, that becomes really important in terms of “When I started, SurveyMonkey was only in English and could only accept US dollars. Now, we have sites in 14 different languages, accept 29 currencies and offer customers the ability to create surveys in over 55 different languages.” understanding people, what motivates them, and also being able to communicate effectively across an organization.” On her role models, she describes her father as “a close friend and mentor to me. I talk to him every day. He started as a punch-card programmer at EDS and made technology a part of our household. We had a computer at home before we had a television.” “My father has always helped me focus on the big picture. When I was still in college working on Evite, I remember talking to my Dad about all the companies recruiting on campus. I asked him if I was crazy to pursue this start-up idea and not take a job at one of the companies. “My Dad listened and asked, ‘Are you excited about what you’re doing? Do you have any reason not to take a risk right now?” When I said no, he encouraged me to put my ‘whole heart into the start-up and work on it completely and fully.’” “I hope someday to be able to give my children such sound advice,” she adds. Silicon Valley Global | 97 Top 50 Women in Technology Fostering Innovation Microsoft Ireland’s consumer channels group director Orla Sheridan tells Lynne Nolan why recruiting top talent from all groups in the community and striving for gender balance will serve customers better. A fter graduating, with a Batchelor of Science in Management from Trinity College Dublin and a Postgraduate Diploma in Marketing from University College Galway, Orla Sheridan felt technology was going to have a huge impact in the future.” “I felt very underskilled in this area and pursued a career to ensure I would be in the thick of it, not necessarily from an IT, but from a business impact perspective, she recalls. Her instincts were to pay off, with Sheridan joining Digital Equipment Technology as part of her Postgraduate Diploma, before moving to work for the storage company called Iomega, which involved moving to Germany and Switzerland for a few years. After returning to Ireland, Sheridan joined Gateway Computers to lead its European Retail Marketing Division as Senior Marketing Manager EMEA, before moving to Dixons Stores Group, where she held the role of Technology Group Commercial Manager, prior to moving to Microsoft 10 years ago and establishing the Entertainment and Devices Division in Ireland. Launching Xbox Sheridan, whose mantra is be Happy, Be Disciplined, Believe, is now Consumer Channels Group Director at Microsoft and has helmed major launches with the company. “I set up the Retail Division in Ireland, 98 | Silicon Valley Global with a major focus on Xbox, then Xbox 360. I headed up our then Communications Sector, launching Windows Phone and bringing Cloud Partnerships to Telcos in Ireland, and two years ago established the Consumer Channels Group, which incorporates our Retail, Operator Channels (renamed) and OEM divisions, launching Windows 8, Windows Phone 8, Office 365 and of course Surface,” she comments. Reflecting on the highlights of her time at Microsoft, Sheridan says “the Xbox 360 Launch was a fantastic time; we were a very small team and this is when we moved Xbox to the No.1 Gaming Platform in Ireland, where it has stayed,” adding that it is also “the times when things are not going so well that you really learn.” Her current role is “about ensuring we have an excellent team to support our partners to get our products and services to end-users, primarily Consumers and Small Businesses.” According to Sheridan, Microsoft has an “an amazing ecosystem right now that is constantly evolving Windows, Windows Phone, Xbox, Surface with all the services that bring these products to life and makes consumers’ lives easier and a lot more fun. Office, Xbox Live, Xbox Music, Games, SkyDrive and Skype, to name but a few.” “Like everyone involved in this sector, which moves at super speed,” the main challenge she faces in her position is “balancing the urgent and important, and trying to figure out where we need to be and how to build for that right now.” Top 50 Women in Technology “Looking at the boards of the top 10 largest Irish companies, only 5% of members are women.” Silicon Valley Global | 99 Top 50 Women in Technology ‘Change The Ratio’ Having stressed publicly that gender balance in the technology sector is a business issue, Sheridan was an excellent choice of speaker at the Web Summit’s Change the Ratio event, a campaign to encourage more women in technology, in Dublin last year. She points out that she gets involved in such initiatives in order to ensure that these issues gets highlighted. “Representation in the sector and across business in general is nowhere near where it should be. Representation of women on boards in Ireland is 7.5% while in Europe it is 9.6% and looking at boards of the top 10 largest Irish companies, only 5% of members are women,” she says. “Employing top talent from all groups in our community and working for gender balance will quite simply help us serve our customers better. It is very clear that this isn’t a women’s or HR issue, this is a business issue and while it is notable in the ICT sector, it is an issue across a lot of sectors,” she comments. The World Economic Forum maintains that countries which divide resources equally between men and women fare better than those who do not, Gender balance in high value ICT jobs in both management and on boards has been proven to improve business performance, she adds. Microsoft Ireland is trying to break down the myth that men are better at Maths and Science than women through a series of initiatives targeting second and third level students, which Sheridan has championed. “Starting with the future, we challenge the tradition and stereotype, industry must play a role and partner with Government and education. We run a series of programs to educate people about the opportunities that a career in technology presents, engaging with girls from 12 to 13 years of age onwards to ensure they make the subject choices that will give them the broadest choice of courses at third level,” she explains. To explain the potential of the tech sector to young girls of this age, Sheridan says the main draws are “the speed, the fun, the products, the Impact this sector has and the diversity of roles in core tech and non-core tech.” Running an event called Inspiring Careers, Microsoft brings young people to the company to show all the possibilities that a 100 | Silicon Valley Global major player like Microsoft presents, both in Core Tech and Non-Core Tech roles. “This year, in partnership with Discover Science and Engineering, we have a bus on the road to the schools, delivering the message about the opportunities in this sector. We got an email from a young girl who attended Inspiring Careers last year, in which she explained that until then she had never considered a career in technology, but now she cannot stop thinking about it. We can and should influence everyone we touch one by one and en masse,” Sheridan comments. Another Microsoft program, DigiYouthz, goes to secondary schools, encouraging students to play with our technology and become curious about the industry, while globally the company runs the Microsoft Imagine Cup, technology competition that fosters innovation among third level students. “Last year, the Irish Team won this global competition, there is no doubt we have the talent,” she says. Partners in Learning The Microsoft Partners in Learning program, which is again run globally, connects educators in Ireland with peers around the world to develop best practices using technology in the classroom. Sheridan stresses the ability to “do something here and now; we are all aware of both the high levels of youth unemployment and the large number of vacancies in the tech sector.” “There are opportunities to work with the academic institutions who are currently delivering the funded conversion courses to focus on young women, as well as young men, who have the right aptitude and attitude for a career in technology,” Sheridan comments. Earlier this year, Microsoft ran Career Reboot on Saturday mornings, at which the company hosted partner companies who have thousands of vacancies, the HEA and the institutions delivering the conversion courses to meet with members of the public who were interested in retraining. The first wave of graduates had a choice of jobs, she says. Although there has been a lot of discussion about women in leadership roles being better at the softer skills, Sheridan says she doesn’t like to overplay this. “The bottom line is: Women need to be as good as men to get equality. That doesn’t mean they have to be the same but the output in terms of results needs to be. From my observations, I do tend to see women listen more and take other people’s viewpoints on board to craft a direction. Personally, I adopt this approach,” she comments. Breaking Down Barriers To break down the barriers prohibiting women from fulfilling their potential and assuming an equitable share of management positions in leading tech companies, confidence and determination are crucial, she believes. “Confidence; the old story that men go for a job where they have 20% of the skillset needed and women won’t go unless they have 100% is overused but true. We need to help women through all stages of their careers.” “The second [requirement] is women’s own determination, they need to push just like their male colleagues and especially persevere when at the stage of their lives where they have kids, again we need to support through all stages of their career. Nearing the end of her pregnancy, before going on maternity leave she recalls being offered a promotion and taking good advice from a female colleague not to accept the promotion, as returning from maternity leave would be difficult enough. “Her advice was to come back to a role I was good at and knew well, restock when I figured out the world of a working Mom, and then advance. That advice stood me well,” she says. Sheridan’s role model is her mum, who was a teacher with four children, but a huge motivator for everyone she meets in terms of personal development, health and belief in your goals and dreams.” Top 50 Women in Technology Ilaria Rosso, Electro Power Systems Ilaria Rosso, co-founder of Electro Power Systems and Vice President of IP Policy and Public Funding Programs received the first ever EU Prize for Women Innovators in recognition of her work in the field of fuel cell technology and sustainable, green power provision. Rosso was honored as one of the top three women innovators during the opening ceremony of the Innovation Convention 2011, chaired by Maire Geoghegan-Quinn, European Commissioner for Research Innovation and Science. Rosso was selected from among hundreds of candidates by an independent international jury consisting of both academic and business professionals. Ilaria Rosso holds a PhD in chemistry and is an expert in both fuel processing techniques and fuel cells. Rosso helped start Electro Power Systems SpA (EPS) in 2005 to transform fuel cell technology into a viable commercial solution for green power provision. EPS, selected by the World Economic Forum as a Technology Pioneer 2012, has done much more than simply create new power solutions. It has developed the World’s only self-recharging, logistics-free backup power system that minimizes the mismatch in energy production and consumption by efficiently storing energy from the grid or when renewables are plentiful, and instantaneously releasing energy whenever renewables are weak or absent. Tracy Chou, Pinterest, Tracy Chou is currently a backend software engineer at Pinterest, the social networking site with a visually-pleasing “virtual pinboard” interface. Tracy spends her time discussing technical decisions, how to design solutions, and the pros and cons of different options. In 2009, Tracy received her Bachelor’s of Science in Electrical Engineering and also a Master’s of Computer Science from Stanford University in 2010. While working towards her degree, she took a few computer science courses and discovered her passion. Being in Silicon Valley, she had the opportunity to work with a few tech start-ups, as well as to intern with Google in 2007 and Facebook in 2008. After earning her Master’s, she leapt right into the start-up world—and eventually made her way to Pinterest. Before Pinterest, Tracy was one of the first software engineers at Quora (2010-2011), a question-and-answer website created, edited and organized by its community of users, where she worked on improving hardware upgrades, among other things. For three months, as part of an internship, Tracy was also a rocket scientist with Rocket Fuel Inc. Victoria Ransom, Wildfire Interactive Victoria Ransom, the Co-founder and CEO of Wildfire Interactive, grew up in a farm in New Zealand. She holds an MBA from Harvard Business School and was named one of the ’25 Women to Watch in Tech’ for 2010 and 2011. She has also won the Ernst & Young Entrepreneur of the Year for New Zealand. Prior to Business School, Ransom co-founded a global adventure and travel company, Access Travel, Ltd., that currently operates in 16 countries. She also spent two years as an investment banking analyst at Morgan Stanley in New York. Wildfire, a division of Google, is one of the world’s largest social media marketing software providers and thousands of businesses use their turnkey marketing solutions. In 2012, President Obama invited Ransom to Washington to represent Silicon Valley at the signing of the Jobs act in the White House Rose Garden. Wildfire specializes in helping brands reach customers over social networks. Victoria oversees the strategic development and general management of the company and she believes that the combination of Wildfire and Google can lead to a better platform for managing all digital media marketing. The company remains focused on helping brands run and measure their social engagement and add campaigns across the entire web and across all social services to deliver rich and satisfying experiences for their consumers. Silicon Valley Global | 101 Top 50 Women in Technology Innovating inside the Box As Box gears up to hire one top-notch software engineer every fortnight, its director of web application engineering Kimber Lockhart discusses why she is stressing the importance of computer science to students. K imber Lockhart entered Stanford University as “an undecided major, excited about entrepreneurship, but not sure of the right path to take there.” During her first year, almost by accident she started an introductory class on computer science. “I discovered it was an incredibly creative field, with almost unlimited entrepreneurial potential,” comments Kimber Lockhart, Director of Web Application Engineering at Box. After making the decision to try her hand as an entrepreneur in 2007, Lockhart cofounded Increo Solutions, serving as its CEO. Aiming to revolutionize the way people work with documents online, Increo took venture funding from Draper Fisher Jurvetson in 2008, two months before she graduated from college. “We actually moved out of the dorms and into the office on the same day. I remember the day of graduation, my parents helped me carry these gigantic whiteboards into a tiny office. The next morning, we started our first day of fulltime work on the new endeavour,” she recalls. In 2009, Increo was acquired by Box, with Lockhart becoming a key member of the Box engineering team, working furiously to integrate Increo’s preview technology with Box’s core product. “We completed the integration in a record-fast three months, and started delivering a better experience to Box’s users in early 2010,” she comments. The visionary behind Box’s product and platform strategy, which is focused 102 | Silicon Valley Global on incorporating the best of traditional content management with the most effective elements of social business software, Box’s CEO and co-founder Aaron Levie is also a young entrepreneur. Originally created as Levie’s college business project with the goal of helping people easily access their information from any location, the company was launched from Levie’s dorm room in 2005 with the help of CFO Dylan Smith. “Box is all about enabling companies to collaborate on content in the cloud,” she explains, with the company combining “IT-friendly security with a top-notch end user experience.” Helping more than 10 million people to access and share their content from anywhere since its inception, Box has clinched a string of accolades. Recently named as a Leader in Gartner MarketScope for Enterprise File Synchronization and Sharing 2013, Box also appeared on Business Insider’s 10 Best US Tech Companies to Work for in 2012. Starting out at Box, Lockhart was a Software Engineer by title. However, she worked on a number of different initiatives, including a redesign of sharing and collaboration on the files page, running user experience tests, and measuring and reporting on the value of its free user base. As Box’s Director of Web Application Engineering since May last year, Lockhart runs the web application engineering team, consisting of 50 people, the largest engineering team at Box. The team holds responsibility for “the experience when a user logs into Box through a web browser, including much of the core code for files and folders that gets used no matter how you access Box.” Teambuilding “My role is all about teambuilding. With a goal to hire one top-notch software engineer every two weeks, interviewing and optimizing how we interview takes a tremendous amount of my energy,” Lockhart comments. “Once we have them here, I’m in charge of building a well-structured and effective organization those engineers are proud to be a part of,” she adds. The main changes Lockhart has brought to the company have been “building a team of 50 excellent engineers and creating a place where they like to come to work every day.” “I’ve also been deeply involved in the Box user experience, running user tests, redesigning key workflows and overseeing a rewrite of the entire box user interface,” she adds. During Lockhart’s three and a half years at Box, the company has grown from 40 employees to 700. “With that kind of organizational scale, everything changes,” she says. “Processes that worked when you sat within ten feet of the rest of the engineering department break down when people are out of earshot. The challenge of my role is to figure out systems to run a productive, forward-facing organization that people enjoy being a part of,” she comments. Lockhart’s team have recently completed Top 50 Women in Technology new projects including Box Embed, a new HTML5-based framework making it easy to embed the entire Box experience anywhere people work, such as on their websites, forums or blogs; Contact Discovery, enabling users to discover contacts within their corporate networks who are also using Box. Women in Technology Since the idea to enter the tech field first crossed her mind, Lockhart has been involved in efforts to increase the representation of women in the sector, and “aside from all the practical reasons to increase diversity in technology, it just didn’t feel right that I was one of only a few women in class. Lockhart was featured in she++: The Documentary, a short film released in April, which “showcases industry leaders talking about the issue of underrepresented women in tech, and encourages young women to consider technology. According to the documentary’s website, there was a 79 percent drop in the number of first-year undergraduate women considering computer science between 2000 and 2009, even as products such as Facebook, Twitter, and Angry Birds started making technology ‘cool’ again. Written and directed by recent Stanford University graduates Ayna Agarwal and Ellora, the documentary collects research and inspirational pieces of Silicon Valley’s unsung heroes to “galvanize us to explore our potential as ‘femgineers’.” Technology leadership is an extremely exciting career path, and it’s such a shame more young people don’t consider it as a career option, she says. “Few other industries have such broad applications and are changing the world at such a fast pace.” Choosing Technology Knowing that the earlier students are exposed to computer science, the more likely they will consider it as a career path, Lockhart is working with a number of other Box employees on a call for colleges to recommend incoming students that have some computer science classwork, and publicizing existing online resources for students whose high schools do not yet have the ability to offer computer science classes. According to Lockhart, “promotion decisions in technical fields are often more wellconsidered and fair than other industries. Google, for example, handles promotion decisions through an unbiased promotion committee.” At Box, any individual can request they be considered to move into a different role, regardless of what their manager thinks, she explains. “Processes like this aim to reduce the effect of any one person’s bias, in favor of more careful consideration by a group. In general, this results in decisions that are fairer.” “What good is fair, though, if women aren’t actually getting involved in technology in the first place? What good is equal consideration for promotion if women don’t put in a request to be considered?” She reveals that most of her current entrepreneurial endeavours are ‘intrapreneurial’ initiatives she started within Box. “I’m currently working on an initiative to get new Boxers (what Box calls its employees) up to speed with the company, culture, and code base as quickly as possible. And, of course, we’re always working on new, industry-leading additions to Box’s offerings, which we’ll tell the world about over time.” Silicon Valley Global | 103 Top 50 Women in Technology Katie Jacob Stanton Katie Jacob Stanton, head of international strategy at Twitter, is a native of Peekskill, New York. She currently resides in Los Altos, California and is married with three children. She holds a Master of Arts from Columbia University and a degree in political science from Rhodes College. Aged 42, she is ranked 56 on Forbes’s list of the World’s most powerful women and is one of the youngest, most influential women in the technology sector. Prior to joining Twitter, she was the White House’s first director of citizen participation. She worked for two years at the White house and the State Department, advising them on how to use technologies like twitter and developing an online presence that help citizens get more involved with White House activities. She was responsible for leading the State Department’s mobile donation campaign for Haiti, which raised 32 million dollars for victims of the catastrophic earthquake. In 2003, Stanton was the Product Manager of Google Finance. She launched Open Social, a tool dedicated to advancing the social web through community innovation and open source. She also led product development of Google Moderator, a tool for generating user-submitted questions for presentations, events, and debates. Prior to that, she was a producer for Yahoo Finance, which is now one of the most popular products in Yahoo!’s online portfolio. Twitter is a global real-time communications platform with over 500 million users around the globe. Since joining the company in 2010, she has dramatically increased the international presence of twitter, reporting that 70 per cent of tweets come from outside of the United States and over 60 per cent of users are using twitter on their smart phones. Many world leaders, celebrities and other key figures have also joined the service. She set up the first offices for Twitter in the United Kingdom, Japan and also Germany and is playing an instrumental role in assisting the company set up partnerships in Asia, Europe, as well as Latin America. According to Stanton, Twitter will continue to work hard at reaching every person on the planet, no matter their geographical location or language. 104 | Silicon Valley Global Neelie Kroes, Digital Agenda, European Commission The vice-president of the European Commission Neelie Kroes, who is responsible for the Digital Agenda, has set down ambitious Digital Agenda targets aimed at ensuring all EU citizens get superfast broadband by 2020. The purpose of the Digital Agenda is to harness the internet and other digital technologies to drive sustainable economic growth. Kroes wants to see €7bn earmarked for EU investments in broadband to help reach the Digital Agenda targets, which in turn is meant to draw in private funds of many times that amount. A key feature of her work is ensure that every citizen in Europe gains access to a fast broadband connection in support of the EU’s Digital Agenda. This aims to promote digital inclusiveness and enhance the economic competitiveness of the continent through increasing digital literacy. At a recent event as part of an eSkills initiative, Kroes said, “my dream is getting everyone in Europe digital. And by the way, it is not only a dream – it is a promise. It’s about digital inclusion in its widest sense – finding our young people jobs and helping future generations learn.” Reshma Saujani, Girls Who Code Reshma Saujani, founder of Girls Who Code, is a native of Illinois. She holds a degree in Politics from the University of Illinois and she received her Doctorate from Yale Law School in 2002. In 2010, Reshma became the first South Asian woman to run for Congress. She was also named one of City Halls “40 under 40” for being an important member of New York City politics. Launched in 2012, Girls who Code is a non-profit organization working to close the gender gap in the technology and engineering sectors. The mission of Girls Who Code is to equip young women with the skills and resources to pursue academic and career opportunities in the computing sector. Top 50 Women in Technology Nanea Reeves, Machinima Nanea Reeves is currently the Chief Operating Officer at Machinima, the dominant video entertainment network for serious gamers around the world. The number one entertainment channel on YouTube, Machinima serves over 1.5 billion video views a month, and reaches over 150 million gamers monthly. Prior to joining Machinima, Nanea was the Chief Product & Strategy Officer for Gaikai, SVP and COO of the Global Online Group at Electronic Arts and SVP of Deployment & Consumer Solutions Caterina Fake, Tech Entrepreneur Fake is a serial entrepreneur best known for co-founding the websites Flickr - one of the largest photo hosting and sharing sites in the world now used by millions and Hunch which was acquired by eBay in late 2011 for a reported at $80 million. Fake is also an active angel investor, who has helped fund companies like Etsy (where she is the Chairman and a board member), Daily Booth and Cloudera. She is on the board of Creative Commons and on the board of advisors for the Berkeley School of Information. at JAMDAT Mobile. A strong advocate for digital distribution, Nanea is proud to be a member of the Gaikai Advisory Board and oversees the execution of the partnership between the two companies. Nanea is actively involved in her husband Victor’s non-profit organization KarmaBlast.org that is dedicated to supporting small acts of charity around the world. Nanea is also very committed to helping disadvantaged women in Los Angeles through Step-Up Network for Women and through her Board of Directors position for Friendly House. Virginia Rometty, IBM Safra A. Catz, Oracle Virginia Rometty has been the Chief Executive Officer and President of International Business Machines Corporation since January 1, 2012. A 30-year veteran at the century-old tech giant, she is implementing a five-year strategy to use new markets like cloud computing and business analytics software to drive $20 billion of revenue growth by 2015. Rometty started at IBM in 1981 as a systems engineer and climbed to head of global sales, where she oversaw results in 170 markets around the world. Rometty was named among Fortune Magazine’s most influential women in business in 2004. Safra A. Catz has served as president of database giant Oracle Corporation since January 2004. In 2009 she was ranked by Fortune as the 12th most powerful woman in business. Prior to joining Oracle, Ms. Catz was employed by Donaldson, Lufkin & Jenrette, a global investment bank which has since merged with Credit Suisse First Boston. At Donaldson, Lufkin & Jenrette, Ms. Catz served as a Managing Director and she has also been an Independent NonExecutive Director of HSBC Holdings plc. since May 1, 2008 and a Member of Executive Council at TechNet since March 14, 2013. Silicon Valley Global | 105 Top 50 Women in Technology Fab foot forward In the past 25 years, Intel’s Fab 24 Factory Manager Ann-Marie Holmes has become one of only two female factory managers at the Ireland campus; an important mark in showing that it is possible for anyone, male or female, to achieve their career aspirations. I ntel’s Fab 24 Factory Manager, AnnMarie Holmes finds that the rate of technical change in the industry is ever increasing, having moved from micron dimensions to transistors as small as 14nm in such a short space of time. “This rate of change, which is governed by Moore’s Law, in turn requires a rapid rate of change and development in technical skills, speed of delivery, how you manage people, our ability to pick up new practices, and to learn and improve – all of these things are of paramount importance in enabling us to keep up with this rapid rate of change,” Holmes comments. On the mark she has made in the industry, she says that “on a personal level, in the last 25 years I have become one of only two female factory managers at the Ireland campus and I think this has been an important mark in showing that it is possible for anyone, male or female, to achieve their career aspirations.” The Right Balance With her background in engineering, “naturally I defaulted into a technical area and have worked as an engineer for many years now in various different job roles.” “Intel is an interesting and innovative place where you can find a balance between that technical interest and also being able to manage people. Ultimately, I enjoy what I do and am absolutely in the career that I wanted,” she enthuses. After beginning her Intel career as a Process Engineer, Holmes progressed to a role as Group Leader, “managing about 10 engineers in different functional areas of our fab operations. This was a role that really helped me to learn 106 | Silicon Valley Global how to get results through people.” In her next role as the 90nm transfer manager for Fab 24, she gained an appreciation of influencing skills “as I was responsible for the coordination of a number of different groups around this particular project. Working across so many different departments really gave me an understanding and an admiration of each of their specific areas of expertise. “ “It really is about how to successfully lead, as opposed to manage, the whole organisation of more than 2,000 people.” She then worked as a Department Manager, a role in which she was managing people managers and learning how to motivate them in order for them to in turn motivate others. In 2011 she was promoted to her current role as Intel’s Fab 24 Factory Manager. In her current position, Holmes manages senior managers and has to ensure that she supports and enables them to meet their own department needs. “It really is about how to successfully lead, as opposed to manage, the whole organization of more than 2,000 people.” As Fab 24 Factory Manager, Holmes holds responsibility for all aspects of advanced manufacturing taking place in the fab on the existing 65nm technology node whilst preparing her team for the transfer of a leading edge process technology in the future. This includes responsibility for safety, people and all operational indicators associated with Fab 24 which is a $4 billion facility. “It is my job to ensure that we deliver Best in Class indicators on all of our key areas and that we provide a safe and enjoyable working environment for our people,” she says. The originator of the women in technology pipeline, which was designed to create opportunities for female technical employees to participate in leadership and management development, Holmes demonstrated her technical leadership and innovation by spearheading the most successful process start-up in Intel’s history worldwide in 2004. Passion for Technology Her passion for technology has led her to be considered in Intel Worldwide as a leading expert in wafer fabrication and she regularly travels to other Intel sites to lead and facilitate task force meetings. There’s not just one recipe for being successful, she believes. Rather, it is about making it work for you, and there are many different ways to do this. “I have realized for myself that how I balance and manage my career is a 50/50 partnership with my husband and on having a strong support structure that helps me to do what I do on a day to day basis,” she comments. Each of Holmes’ career milestones have been a highlight and have helped her progress Top 50 Women in Technology to where she is today, she believes, “but I think that the thing that really makes me tick is when I see a group of people, working as a team, achieving something that they never even thought was possible and knowing that I have helped to enable that. I really feel good about these wins.” Other highlights have included “when we introduced to Ireland 90nm technology and later 65nm at world class standard.” Intel has a strong integration and technical career development program, with mentoring offered for its female employees, and “over the course of the year, we host networking events with senior female leaders and external speakers. This is a great opportunity for informal networking,” Holmes explains. “Our mentoring process and also our tech pipeline are very important methods to allow you to share experiences with others and for them to share with you how they manage to do what they do. In many ways mentors, by sharing their experiences, can help you find your path, to continue in your industry and to be successful,” she adds. Holmes would like to see more females in senior roles, which is why the company has implemented such programs. “Intel actively aims to hire to market as regard female employees and we have a focused diversity strategy to ensure that we align our female hiring to match the available number of technical females in the market environment. Within the available pool for hiring, we strive for a strong female representation especially for our technical departments,” she comments. Asked if she feels women are fairly represented in senior management positions at leading companies in the technology sector, Holmes says from “what I have experienced in terms of Intel Ireland, we strive to hire to market availability and then to retain these females and support them in their career development.” ‘Gender Not an Issue’ “Certainly in terms of Intel, there is nothing holding anyone, male or female, back from achieving what they aspire to – if you put the effort in at Intel, gender won’t be an issue,” she comments. “As females, we might take on different roles at different points in our lives, but the opportunities available are not in any way limited because of this. Certainly there is nothing that I have seen in my personal experience at Intel to show that there is anything holding back any female more than a male. Fundamentally, I think that this is largely the same across the technology sector in Ireland,” she adds. Ann Kelleher, an Intel Vice President of the Technology and Manufacturing Group and the Co-General Manager of our Fab Manufacturing network globally is Holmes’ role model and “someone who does a fantastic job and someone who I really admire. Ann does a fantastic job in a tough role and the fact that she is the first female General Manager of the entire global manufacturing network is a testament to her.” “Ann is also the first Irish female to be named as an Intel Vice President and she really is a glowing example of what is possible if you really want it,” she adds. Intel Ireland and Fab 24 have achieved many awards at a global level from Intel in the past number of years in recognition of technology introduction and operational excellence. Most recently, Intel Ireland was selected by Chambers Ireland as their Manufacturer of the Year for 2012. “We have a continuous policy of sending our employees to other Intel sites to learn new technologies. This practice ensures that we consistently have a cohort of people skilled to the highest level and enables Irish engineers and technicians to master new complex technologies and implement them flawlessly,” she reveals. Silicon Valley Global | 107 Top 50 Women in Technology Driving results Struggling with the idea of self-promotion is one of the main barriers for women in technology, Facebook’s Director of Online Operations EMEA and Head of Facebook Ireland Sonia Flynn tells Lynne Nolan. I n her dual role as Facebook’s Director of Online Operations EMEA and Head of Facebook Dublin, Sonia Flynn has truly paved the way for women coming from non-technical backgrounds to consider applying for careers in the tech sector. “You don’t need to be a computer scientist to work in a technology company. If you think about the tech sector more broadly there are a ton of roles that require people from multiple disciplines at a company like Facebook. If you have a passion for product and people, the tech sector can provide a wide variety of opportunities and a hugely satisfying career,” she says. Among the people she finds inspiring herself are Mo Mowlam, and particularly the manner in which her plain speaking and perseverance as Secretary of State for Northern Ireland contributed to the signing of the Good Friday Agreement in 1998. She also admires Caroline Casey, CEO of Kanchi, for her work in pushing hard to change the global social landscape for people with disabilities. Leadership Style Describing her own leadership style as “one that seeks to inspire and lead rather than manage; being approachable and fully invested in the people I work with,” Flynn is based at Facebook’s international headquarters in Dublin, where she leads international user operations, working as part of the team tasked with supporting people using Facebook in Europe, Middle East, Africa and Latin America, combined with her responsibilities as Head of Facebook Ireland. The User Operations team develops scaled solutions to user issues and protects users by 108 | Silicon Valley Global decreasing negative behavior on the site, she explains. “I really enjoy the sheer diversity of things I get to do and the spectrum of teams I work with, as we have multiple functions onsite from sales, developer support to user operations,” Flynn says. The main challenges of the role, Flynn says, are “being ruthless with how I manage my time, as there are often areas or projects I’d like to dig into more deeply and balancing that with the need to keep pushing forward.” Facebook recently announced its plans to further grow the Dublin team with an additional 100 roles this year, expanding its workforce across multiple disciplines such as user operations, safety and advertising. “Ireland is a great hub of international tech talent which is one reason why Facebook has its international HQ in Dublin. These jobs, which reflect growth in markets across Europe but also the Middle East and Africa, mean we will not only be recruiting from the local economy but supporting local businesses by increasing our footprint,” Flynn comments. Rather than starting out with a clear idea of the kind of career she wanted, it has evolved over time, she says. “I left secondary school in 1992 and in terms of careers advice at school, the options presented back then seemed kind of limited. The conversation was more about the subjects you scored well at and whether you could get a third level course on the back of those grades and really not at all focused on what you liked to do or what kind of career you could build. In my case, as I was good at languages, I opted to study Applied Languages.” Approaching the end of her course, Flynn felt unsure about her next move, opting to study a Masters in German Literature at Queen’s University Belfast. Early Career “I reached a crossroads at the end of that year, as to whether to follow on with a PhD or not. So I did what a lot of people tend to do, I took a job to save money and travel the world. My first real job in an office was as a credit controller on the Microsoft account at a company called Modus Media, a supplychain manufacturing firm,” she recalls. After about six months, Flynn was approached to consider taking on the role as a program coordinator, which proved “really useful, providing an insight into how business works, everything from procurement, warehousing logistics, shipping, client relationships, to the dynamic of working with multiple teams. I loved it and pretty much decided that I would go traveling but come back and enter the business world.” On her return, Modus Media offered Flynn an opportunity as Customer Care Manager in Dublin, where she worked for a few more years on the call center side of the business, putting her language skills to use as a manager. In the meantime, increasing numbers of her friends were talking about the online industry and how Google were setting up operations in Ireland. After sending in an application, Flynn received “the usual courtesy email saying ‘thanks, but no thanks,’ so I decided to take a role in Eastern Europe with an Irish company, Taxback, to work internationally.” “When I returned to Ireland, I applied for a role via a recruiter that purely by chance turned out to be at Google! This time, without knowing the company, the job spec really appealed and although the recruiter said that she’d spoken with more than 750 people over a two-year period, I got through the process – albeit after a lot of interviews!” The rigorous application process paid off and during her time at Google, Flynn progressed through the ranks, starting out as Online Sales and Operations Manager in 2005 before taking on the role of Senior Online Sales and Operations Manager, Head of Office at Google, Wroclaw, and Director of User Operations EMEA. “Google really was a complete change of work environment to anything I’d ever Top 50 Women in Technology experienced during a period of hyper growth,” she recalls, offering her the opportunity to see what it was like to live in different countries such as India and Poland, where Google launched an office in Wroclaw. After a few years on the road, she made the decision to come back home to Ireland, opting to move to the consumer side of the business. Moving to Facebook “Having that experience no doubt positioned me well to make the transition to Facebook. I joined in November 2009 to head up their international user support efforts and made the decision because I found the product and business model to be hugely compelling,” Flynn comments. In 2011, she was appointed to the role of Head of Office for Facebook in Ireland. Starting a new site from scratch in Wroclaw Poland at Google and seeing things taking shape at the end of each week was an incredible experience, she says. “Any time I’ve travelled and found myself knee deep in a challenging situation or unfamiliar place and succeeded, that has made me more confident as a leader. Being appointed Head of Facebook Ireland with associated responsibility was both humbling and a definite highlight,” she says. Having worked with some incredibly talented people, who push her forward, Flynn believes she has a lot to be grateful for in terms of how her career has progressed to date, although she might not have always had a plan mapped out, “I’m pretty happy with how things have turned out. In terms of how working in the tech sector compares to other industries, the pace of decision-making and change is rapid and the culture of leadership is interesting in that I know my success comes from what I do for my team and not the other way round.” On the barriers proscribing women from fulfilling their potential, Flynn responds that “there are certain behaviors I’ve seen in peers and demonstrate myself that can hold you back. For example, I have this inner voice that says I bet you someone will tap me on the shoulder and say that they’ve figured out I’m not the right person for the job. I tend to go over and over mistakes in presentations/discussions and be very self-critical, whereas I should probably dwell less on those and I would advise others to let it go!” Flynn is confident, however, that the tech industry provides a wealth of opportunities for men and women, providing they believe in themselves. In terms of breaking down barriers, “our industry is so new that it provides significant opportunity for anyone, male or female, to establish themselves. I do find that women, myself included, struggle with the idea of selfpromotion maybe relying on the idea that if I do a good enough job, reward will happen as a result without letting anyone know what I’m doing,” she says. Part of the reason Flynn is happy working at a tech company is the fact that the environment supports and is focused on diversity. Although Facebook Dublin is “pretty evenly represented in terms of gender,” the company is far from complacent. “We have a Facebook Women’s group, coaching circles and engage through forums such as Connecting Women in Technology to engage with other companies such as Microsoft, Google, Dell, HP, E&Y among others and learn from other leaders.” Awareness is key, she says, which is why events like Change the Ratio at last year’s Dublin Web Summit matter, in that they specifically aim to inspire through sharing personal career stories and to encourage others, particularly women, to join the tech sector. “Often, it can be one or two points that resonate for someone. At the summit, I described how I have this inner voice that says I bet you someone will tap me on the shoulder and say that they’ve figured out I’m not the right person for the job. I tend to go over and over mistakes and be self-critical, whereas I should probably dwell less and let it go! I got a lot of feedback from attendees that they too wish they could dial down their inner voice and be more willing to let mistakes go sooner,” she confides. Gender representation on the technical side Silicon Valley Global | 109 Top 50 Women in Technology Written in the stars After serving as Chief Information Officer at NASA until April this year, Linda Cureton tells Lynne Nolan about her tenure as part of a mission that touches the hearts and souls of every human on this planet. A fter retiring April this year after almost 34 years of federal service and having served as Chief Information Officer at NASA for three and a half years, Linda Cureton is now at the helm as CEO of her own “sizzling start-up,” Muse Technologies. Linda Cureton reflects on the tenure, enthusing that “It was my vision to make the NASA IT program the very best in government.” “As an aside, internally, our goal was to be the best in the universe – after all, we were NASA. I believe that this IT organization has indeed been able to make this claim. The IT program is known as forward-leaning and innovative. Moreover, the program is known is one that gets hard things done,” Cureton comments. “I enjoyed being part of a mission that touches the hearts and souls of every human on this planet. While it was great watching the last mighty Space Shuttle launch, it was even better feeling the ground shake, feeling the heat, hearing the sonic boom, and feeling the power that lifted brave souls to low Earth orbit,” she says. IT transformation On her move to helm her own company Muse Technologies, she says that “after just a short 110 | Silicon Valley Global period of time, I have to say I absolutely love it. It’s scary, risky, and exciting. Muse specialized in IT transformation – this is what I have been doing for decades. I am eager to continue to provide this much-needed service to other organizations.” Cureton studied a BS in Mathematics (Cum Laude) with a minor in Latin at Howard University in Washington, D.C., before attending graduate school at Johns Hopkins University, where she received an M.S. in Applied Mathematics, in addition to a post-Masters Advanced Certificate in Applied Mathematics. Although Cureton was always interested in Mathematics, that was not always the case with technology. While she was at school, Cureton worked as a student assistant cartographer making maps. At that time, people used pen and ink to create nautical charts, while computers were just starting to be experimental. As a lefthander, her hand kept smearing the ink on the charts, so she was punished by being banished to working on the computers, she recalls. In undergraduate, she happily took her required coursework along with her favourite classes in Math, Latin, and Classics, and almost had enough credits to have a double major – a B.S. in Mathematics and a B.A. in Classics. “All I needed was one year of ancient Greek. However, it seemed to be too much trouble to this young co-ed. To my dismay, a Top 50 Women in Technology “Never, ever, ever apologize for being a strong, smart, sexy, technology diva.” Silicon Valley Global | 111 Top 50 Women in Technology “While it was great watching the last mighty Space Shuttle launch, it was even better feeling the ground shake, feeling the heat, hearing the sonic boom, and feeling the power that lifted brave souls to low Earth orbit.” guidance counsellor caught this and decided that I must have computer classes since I was a Mathematics major. Reluctantly, I complied – only maliciously so.” “I waited until the last minute until all the classes were full. After failing to get in a computer class I returned to the counsellor who just happened to know of one class that had only one student. It was IBM Assembler Language. To us old programmers, this language is what real programmers use. As it turned out, I liked it and took another course in FORTRAN,” she adds. Cureton first started working for NASA after attending a university jobs fair, at which NASA happened to be recruiting. NASA was looking for outstanding scholars, who were Mathematicians and knowledgeable in IBM Assembler and FORTRAN to program on what was then considered a supercomputer. She stayed for two years working as an Aerospace Technology Mathematician. As NASA CIO, Cureton was responsible for being an active member of the NASA Administrator’s executive leadership team, providing him and others advice about all IT matters in NASA, as well as holding responsibility for providing centralized IT services, for example desktop, network, web hosting, and agency-wide application support. 112 | Silicon Valley Global IT has been transformed at NASA, she believes, having moved from an extremely decentralized IT service orientation to one enterprise approach that is able to provide consistent and efficient services to the entire agency. “This was and continues to be an extremely daunting change management task. Decentralized services are often optimized to specific program needs. Centralized services are optimized to a base requirement that leverages economy of scale and managed configurations,” she admits, on being asked about the main challenges of the role. An acquisition and sourcing strategy in NASA’s Information Technology Infrastructure Integration Program (I3P) implemented used key contracts, the IT Infrastructure Library (ITIL) standards and an integrated in-sourced call centre delivered critical solutions. Managing Change “Challenges existed in managing change – to include customer expectations; transitioning service providers; and defining an actionable architecture in a heterogeneous environment. In essence, NASA’s diverse environment does not lend itself to a one-size-fits all solution,” she says. As the NASA CIO, providing IT solutions to the best engineers and scientists on the planet is humbling, she says. “Often, these thoughtleaders, who are very technically knowledgeable, don’t necessarily appreciate the discipline of IT. Being a humble servant to these technical giants requires resilience, talent, and patience.” While the numbers often say yes, in regards to women being fairly represented in senior management positions at leading companies in the technology sector, “I must say that it doesn’t always feel that way,” she says, referring to Rebecca Shambaugh’s book It’s Not a Glass Ceiling, It’s a Sticky Floor, which “challenges us to examine our beliefs checking them to determine if they are limiting us in any way. She goes on to say that ‘…in order to reach your potential, it’s essential to acknowledge the beliefs that you hold about yourself, as well as your beliefs about other people and the world around you.’” Shambaugh reminds readers to examine these self-beliefs periodically, she says. And so in answering this question, Cureton says she had to examine herself and “wonder if it feels this way because it is – or if it feels this way because of my own limiting reaction to intentional or unintentional workplace biases. For myself, I must say it’s a little of both. The numbers suggest women are still underrepresented as CEOs of top companies.” Top 50 Women in Technology Leadership Style ‘Girl Power’ Cureton believes women bring a different style of leadership to companies, and “I think that women are the best leaders to have in times of difficult change. The so-called female traits of empathy, intuition, and collaboration are game-changing leadership characteristics in an environment where people are afraid to change, facts are scarce, and the collective wisdom of a critical mass is needed.” She believes her own strong points are the traits of empathy, intuition, and ability to collaborate. “Ironically, in my rookie leadership years, I felt the need to shut down these attributes and use the more masculine and so-called successful style. I felt a strong pull to conform and be ‘one of the boys’. But, now, I’m comfortable in my own style.” On the barriers that persist in terms of prohibiting women from fulfilling their potential and assuming an equitable share of management positions in leading tech companies, she says “certain attributes are rewarded that may not be typically associated with women. Assertiveness and ‘pride of ownership’ are often associated with successful scientists. Women are typically more accommodating, inclusive, and collaborative. To say “I” did something rather than “we” is often a rewarded behavior.” “I think we also have a “pipeline” problem. We absolutely must attract more young girls into the science, technology, engineering, and mathematics disciplines. As a young girl, I wanted to be an astronaut. But, I didn’t see any astronauts that looked like me. My favorite show growing up was I Dream of Jeannie. The girl was the sexy, servile genie and the boys were all heroic astronauts. We need to help young girls with this. Women in technology need to get out help these young goddesses,” she adds. With more needed to be done to attract women to the tech sector, “I would first charge women in technology to get out and be visible to young girls interested in the technology field. Second, teachers need to be trained to avoid discouraging women (and minorities) from studying technology. And finally, I think that women need to be kinder to each other, providing encouragement and mentoring to help others reach professional success.” Cureton tries to do all these things, she says, and she is “always eager to talk about girl power to these young goddesses. I have a home-based business teaching piano mostly to children. Every chance I get, I make the music-math connection and reinforce that math is as ‘easy’ as music. Finally, though it’s getting difficult, I mentor as many women as I can. Fortunately, social media makes this goal more practical and attainable.” Asked whether she feels she had to work harder to achieve her success in the past than what might have been expected from male equivalents, she responds: “I have to say yes. I don’t recall who said this, but there’s a quote that goes something like – ‘you’re not paranoid if everyone really is against you’. To acknowledge that there are workplace or societal biases means that you must work harder. You have to work harder just to have equity.” “Having said that, I feel blessed to have been required to overcome these adversities. It made me a better woman,” she adds. Cureton’s grandmother, Corona, is her role model. “We called her Mama. Mama could crochet, knit, sew, and do needlepoint She taught me, a lefty, how to crochet left-handed yet knit right-handed, and how to use a pair of right-handed pinking shears. She could also do ceramics. She could hang dry-wall, plaster walls, do masonry, do plumbing, repair shoes, perform basic masonry work, and fix a car. I’m pretty sure she could even perform minor surgery.” “She was the President of the Officer’s Wives Club while my grandfather served our nation as an Army dentist. She was unwelcome and a minority. But her charm and leadership carried the day and she served her country in this role with class and capability,” she adds. Organizations need to get over their fear of technology and learn how to leverage it for transformation, Cureton asserts. “We can’t just follow the hype or the flavor or the month, we must understand our organizational culture and how to mitigate barriers that hinder success.” Most organizations hate technology because it has failed them in many ways, she believes, as we see large software development efforts ruin many executive careers; the demons of data gobble up critical information just when you need it the most; and the purveyors of bit and byte containers change things so fast, people hardly get a chance to learn. Nevertheless, business leaders must lock arms with their technology executives and overcome the barriers to integrate powerful capabilities that can move them light years ahead,” she says. The Leadership Muse The highlight of Cureton’s career was writing her first book, The Leadership Muse, adding that “It has certainly not made Oprah’s or New York Times Bestseller lists, but it was a labour of love and expression that changed me. The book is a reflection of the ordinary things in life that can inspire you to do the extraordinary. It changed my life and I value the experience of creating it.” Having retired from the government and from NASA, Cureton has gone from CIO to CEO and started her own company Muse Technologies, Inc. and looking to the future, she will be “focusing on IT transformation and doing all the things that I absolutely love. I also want to write another book on leadership.” Never, ever, ever apologize for being a strong, smart, sexy, technology diva, she advises women pursuing careers as CIOs. “Use your knowledge of technology and couple it with your super powers of empathy, intuition, compassion, and ability to collaborate to change the world. Oh, and use your powers only for good.” Linda Cureton Book – leadership Muse Silicon Valley Global | 113 Top 50 Women in Technology Marissa Mayer, Yahoo Anna Kelleher, Intel The former site manager of Intel’s Fab 11X chip manufacturing plant in Rio Rancho, New Mexico, Ann Kelleher, was the first ever Irishwoman to be appointed as a Vice President of Intel, a major honour for her and a significant endorsement of the contribution of Irish talent to Intel. Kelleher, who currently holds the site manager position at one of Intel’s most Caroline Donahue, Intuit Caroline Donahue is senior vice president and chief marketing and sales officer at Intuit. Her responsibilities include bringing the company’s financial management solutions for small businesses and consumers to market across a variety of channels, ranging from telesales, retail stores, resellers and alliances to mobile communication companies. Last year Marissa Mayer, a former Google executive was appointed CEO of Yahoo and charged with the herculean task of reversing the downward spiral in the company. She was the company’s third CEO in 12 months and its fifth in five years. At Google Marissa Mayer was Vice President of Local, Maps, and Location Services and oversaw product management, engineering, design and strategy for the company’s suite of local and geographical products, including Google Maps, Google Earth, Zagat, Street View, and local search, for desktop and mobile. Marissa serves on the board of directors of Wal-Mart Stores, Inc. She is also on the board of various non-profits, including the San Francisco Museum of Modern Art and the New York City Ballet. advanced fab facilities, was named Vice President, Technology and Manufacturing Group in 2011. Kelleher joined Intel Corporation in 1996 as a process engineer at Intel’s Leixlip facility going on to manage technology transfers and ramps in a variety of positions spanning 200mm and 300mm technologies. She then went on to become the factory manager of the Fab 24 facility in Leixlip before moving to Intel’s Fab 12 operation in Chandler, Arizona where she held the role of plant manager. Kelleher hails from Macroom in Co. Cork and received a bachelor’s degree in 1987 and a master’s degree in1989 in electrical engineering from University College Cork, Ireland. In 1993 Kelleher became the first ever female to receive a Ph.D. from the National Microelectronics Research Centre (NMRC) which is now a part of the Tyndall National Institute at University College Cork, Ireland. She also leads Intuit’s marketing efforts in social media, mobile and the Web, as well as overseeing the company’s corporate communications organization. Last year, Intuit was named as one of Fortune Magazine’s ‘Best 100 Companies to Work For’ for the 11th consecutive year. Its flagship products – QuickBooks, TurboTax and Quicken aim to revolutionize the way people manage their personal finances, run small businesses and pay employees. Ellora Israni Ayna Agarwal, She++ Students of Stanford, Ellora Israni and Ayna Agarwal founded she++ – an organization devoted to increasing the number of women studying computer science. The group recently released a documentary which brought the group 114 | Silicon Valley Global international recognition. Last year they hosted she++, Stanford’s first conference for women in technology, with 11 female speakers from companies including Dropbox, Google and Pinterest. Since then, she++ has developed into a nationwide community that has been featured in Forbes, TechCrunch and The Huffington Post. Top 50 Women in Technology Louise Phelan, Paypal Theresia Gouw Ranzetta Louise Phelan, Vice President of Global Operations EMEA for PayPal, manages day-to-day global operations for Europe, the Middle East and Africa. Owned by eBay, Paypal is the faster and safest way to transact payments online. The service enables individuals and businesses to send and receive payments online without sharing financial information. Louise is on the board of the American Chamber of Commerce of Ireland and the Dublin Chamber of Commerce and in December 2012 was appointed as a non-executive director of Ryanair. She is a former student at the Dublin Institute of Technology and holds qualifications in Law and Economics. She is also the first woman to receive the Sir Michael Smurfit Business Achievement Award. Phelan received the award in recognition of the role she has played as a business leader during one of the most challenging economic downturns in Irish history. Prior to joining PayPal, Louise held a wide variety of Management and Leadership roles with GE Money and GE Global Consumer Finance. The Laois native joined PayPal in 2006 as Customer Solutions and Risk Director for the EU before being promoted to her current position in 2011. Theresia Gouw Ranzetta is a partner at Silicon Valley heavyweight Accel Partners, a global venture and growth equity firm funding companies from inception through the growth stage and which has earned a reputation as one of technology’s top financiers. Theresia focuses primarily on internet and software investments with specific interest in social commerce, vertical media, security and consumer internet/mobile apps. Theresia was responsible for several Accel’s investments which have had successful acquisition or IPO exits including adECN (MSFT), CRS Retail Systems (EPIC), Interlace Systems (ORCL), Kosmix (WMT), PeopleSupport (PSPT), Xoopit (YHOO) and Zimbra (YHOO) and was part of the Walmart.com (WMT) investment team. She currently serves on the Board of Directors of several private companies. Prior to joining Accel Partners, she was founding Vice President of Business Development & Sales at Release Software, a venture-backed company that developed products to enable digital rights management and payment technologies for the software industry. Earlier, she worked as a management consultant at Bain & Company and a product manager at Silicon Graphics. Silicon Valley Global | 115 Teleworking No More Homework The decision by CEO of Yahoo Marissa Mayer to ban teleworking has caused controversy. T he decision by head of the internet firm Marissa Mayer to ban staff from working from home reputedly because she was tired of arriving at work each morning to find the car park of the Yahoo offices in California virtually empty has ignited a whirlwind of controversy. A memo subsequently leaked to the US media outlined the reasoning for the decision of the CEO, famous for returning to work last year just two weeks after giving birth to her first child. “Some of the best decisions and insights come from hallway and cafeteria discussions, meeting new people and impromptu team meetings. Speed and quality are often sacrificed when we work from home. We need to be one Yahoo and that starts with physically being together,” the memo read. The news prompted a fierce cyber backlash and numerous blogs, posts and 116 | Silicon Valley Global tweets were dispatched denouncing the Yahoo chief and accusing her of an attack on women trying to raise children while continuing to advance their career. The Chief Executive of Virgin Richard Branson weighed into the debate and said people should be given the freedom of choosing where they want to work and described the move to ban teleworking at Yahoo as a “backward step in an age where remote working is easier and more efficient that ever”. Others were more supportive of her stance and the head of British Vogue Alexandra Shulman said that her immediate reaction to anyone requesting to work from home was ‘no’. However, there is little doubt that there has been a growing trend towards teleworking. According to a recent survey by the Institute of Leadership and Management, some 94% of organisations offer teleworking and 50% of people will work from home on occasions. BT has had a comprehensive teleworking policy in place since the 1980s and today has some 65,000 flexible workers, 10,000 of whom are never required to venture into the office. This group, according to BT, are on average 20% more productive than staff who are based in the office. A study carried out by Stanford University recently reveals a similar pattern of higher productivity among those who work from home. The study of workers at a Chinese travel agency found that fewer breaks and less sick days were taken by staff working from home and they answered more calls and reported a higher level of job satisfaction. When the Teleworking agency subsequently offered workers the choice of working from home, they found that productivity levels increased by over 20%. However, working from home undoubtedly requires a degree of discipline which is why many companies will frequently only allow trusted and established members of staff the option of teleworking. Studies also show that promotion prospects are higher for office based workers and many managers have a preference for close interaction with staff and want to be able to directly observe and monitor their performance. Boris Johnson, the Mayor London also revealed his suspicion of the practice during preparations for the London Olympics when he warned the substantial consignment of workers who had been given permission to work from home against “staying at home, skipping work and opening the fridge to hack off that piece of cheese.” With such disparate views on the subject the debate on the merits or otherwise of working from home is likely to rumble on. Bottom of Form The United Nations Broadband Commission for Digital Development—a panel headed by Mexican tycoon Carlos Slim that helps countries make Internet policy— has set a target of of ensuring that women around the world have equal access to the Web by 2020. That’s ambitious according to research on the subject from Intel which reveals that 23 percent—or 200 million— fewer women than men in developing countries are online. In sub-Saharan Africa nearly half as many women as men have Internet access, and in South Asia, a third fewer go online. Interestingly Latin America has virtually equal access between the genders. Women in developing countries spend more time at home than men, making them less likely to be in public places where they can use computers in Internet cafes. Women are generally poorer than men and have less control over household wealth and when they have spare cash, they’re more likely to use it to pay for necessities. Women also have lower literacy rates, so they may not be able to read or type. According to the Intel report, 80 percent of women in poor countries who have access to the Internet say they use it to further their education. Thirty percent use it to earn more money, and 45 percent use it for job searches. Silicon Valley Global | 117 Management Women in Leadership What countries perform well when it comes to women in leadership positions? T he recent resignation of two of Britain’s leading female chief executives, Dame Marjorie Scardino at Pearson, owner of Penguin Books and the Financial Times and Cynthia Carroll at the global mining giant Anglo American leaves only three women in charge of FTSE 100 companies. However, according to Fortune Magazine Britain is the best place to be a female boss aside from the US which has long been to the forefront in appointing women to leadership roles. The American business bible points out that seven of the most powerful women in global business work in Britain which is more than in the larger economies of Germany, China or France. They include Ornella Barra, Chief executive of pharmaceuticals and wholesale at Alliance Boots, Alison Cooper, chief executive of Imperial Tobacco, Angela Ahrendts of Burbery, Isabelle Ealet, c-head of the securities division at Goldman Sachs, Ana Botin who runs Santander bank in the UK, Carolyn McCall, boss of Easyjet and Michelle Gas who runs Starbuck in Europe and the Middle East from her office on London. Further evidence that women are breaking through the glass ceiling in the UK 118 | Silicon Valley Global comes from research from the Professional Board forum which reveals that for the first time women are almost as likely as men to be appointed non-executive director of a large UK company. In the last year, 48% of nonexecutive appointments to FTSE 100 boards have been women, the highest proportion since figures were first recorded in 1999. However, while there may an increase in female non-executive directors, progress has been notably slower in relation to executive directorships and only around 7% of executive directors at FTSE companies are women. This compares poorly with the US where the number of female corporate officers at Fortune 500 companies is around 15% or more than twice the number in the UK. The poor representation of women in senior management has lead to calls from some European politicians to introduce quotas for female executives on boards. EU Justice Commissioner Viviane Reding has presented proposals aimed at requiring that European companies hire a female candidate over an equally qualified male candidate or face penalties - unless women already fill at least 40% of seats on the board. EU figures show that women currently only occupy around 15% of positions on the board of large companies throughout Europe. Rules which are due to be put in place in Britain this year will require companies quoted on the London stock exchange to carry out gender audits and make public information on the representation of men and women in the company. Quotas have been introduced in countries such as Norway and while it has brought the number of non-executive directors up to 40%, it has not achieved the breakthrough expected in relation to representation at the top level. Ireland has fared poorly in terms of its track record of hiring women to senior management positions. The proportion of women on boards in Ireland has increased only marginally from just under 7% in 2003 to about 9% last year. This amounts to an average annual increase of just 0.12% per year – a rate of progress which would require well over a century to achieve 40% representation of women on non-executive boards. Ireland also lags well behind the rest when it comes to the number of women in senior positions, according to research from Grant Thornton’s international Business Report. Twenty four per cent of management positions are held by women around the world but in Ireland the figure is 21%. Representation by women on boardrooms globally stands at around 19% but again in Ireland the figure falls to 17%. Gender equality on the boards of Irelands state owned companies is better with 35% of the boards made up of women. The National Women’s Council of Ireland has called for quotas to be introduced arguing that change won’t happen naturally. A high percentage of women in Ireland leave the workforce and don’t remain beyond middle management and executive level which points to an environment which is not conducive to working mothers. Research shows that a gender pay gap and issues over childcare are factors in women leaving the workplace. In Ireland the pay gap is at 4% for the lowest 10% of earners but it rises to 24.6% when it comes to the top 10% of earners. Figures from the Organization for Cooperation and Development show that employment rates for women with three children are as low as 45.2%. All in all a pretty dismal picture in relation to Ireland’s progress in advancing gender equality in the workplace. PlanNet21 is a specialist services and solution provider that helps clients plan, build, support and manage their IT infrastructures. We are driven by our passion for excellence and integrity to ensure that our clients can achieve higher levels of performance for their missioncritical systems and technologies. PlanNet21 understands today’s advanced technologies including Unified Communications, Security, Data Centre, Virtualisation, Wireless Mobility and Networks. When properly planned, procured and deployed these business solutions reduce costs, increase profitability and ultimately improve an organizations ability to effectively serve their customers. Founded in 1998, PlanNet21 had grown from a start up to a world-class organization providing our Irish, European, US and Asian Pacific customers (many of whom sit in Fortune 100) with solutions from many leading manufacturers such as Cisco, NetApp, WMWare, Polycom. By engaging PlanNet21 to manage their planning, procurement and deployment processes, our customers benefit from our certified technology professionals, Geographic reach, Quality Standard Practices and unparalleled support services. Our quality process, backed by the full commitment of PlanNet21 Executives and employees, demonstrate our dedication to continuous improvement that ultimately drives superior services and higher customer satisfaction. Headquartered in Citywest, Dublin, PlanNet21 has locations strategically located in Ireland, UK, USA and soon Asia. Denise Tormey President & Co-Founder, PlanNet21 Communications Denise Tormey, eldest of 7 from Co Galway, graduated with an honours degree in Business Studies and IT from the University of Limerick, Ireland, spent 5 years in Digital Equipment Corporation (DEC) where she qualified as a Chartered Accountant and specialized in several finance roles including Treasury Management, Financial Accounting and Management Accounting before crossing over into ERP systems and business analysis. The exciting new horizons in Information Technology appealed to her entrepreneurial spirit (no doubt gleaned from her dad) and so she opted to start PlanNet21 Communications. In the 15 years since its inception she has been pivotal to all aspects of the company’s strategic growth and development. Contact Email: [email protected] PlanNet21 rapidly established itself as Ireland’s Premier ICT Solutions and Integration partner and subsequently expanded operations into Europe and Asia. PlanNet21’s Global client base includes many of the Fortune 100 companies. Tel: +3531 4611900 Cell: 1 650 714 8851 (US) Web: www.plannet21.com Denise now spends most of her days in Silicon Valley and the Bay Area focusing on building bridges between US companies and their overseas operations by offering agile and intelligent technology solutions to businesses expanding into EMEA and emerging markets. Passionate about getting the job done but with a proven track record of delivering the highest standards to her clients. Denise loves all sports and played Volleyball, Soccer, Mountain Climbing frequently for charity (Kilimanjaro, Annapurna Himalayas, Machu Picchu, McGillycuddy Reeks) and white water rafting. Denise is married with 3 children. Focus on Cork Smart Stem The exciting telescope project championed by PlanNet21’s Denise Tormey and CIT-Blackrock Observatory connects Cork and San Francisco in a unique and innovative way Imagine… Imagine a project that uses the inspirational medium of astronomy to stimulate interest in science and technology in a way that has never been done before. Imagine bringing live astronomy into the classroom, where students get to control real telescopes in real-time and take pictures that they want to take. Imagine giving students the chance to write their own 120 | Silicon Valley Global software code to connect with the telescopes. Imagine them discussing their pictures with students in classrooms across the globe and opening up discussions not only about cultural, technological and societal issues, but about the burgeoning space-science industry that use satellites to look down on our fragile planet just as they are gazing skywards using telescopes. Stimulate the imagination and you stimulate creativity. The Context The weather in Ireland cannot rival California’s clear blue skies but the country has a strong astronomical heritage. For example, the oldest known astronomically-aligned structure in the world at Newgrange was built 6500 years ago and the world’s largest telescope was constructed in Birr in 1845, holding its preeminent position until the Hooker telescope Focus on Cork Cork City Manager Mr Tim Lucey, Dr Niall Smith, CIT Head of Research, Mayor Edwin Lee, Mr Denis Collins, Chairman of the Board, it@ cork at Blackrock Castle Denise Tormey, President & Co-Founder PlanNet21 Inc. was built in California in 1917. Ireland’s most influential scientist, William Rowan Hamilton, spent his entire working life at Dunsink Observatory. Hamilton is world famous for his mathematical discoveries that are key to the operation of spacecraft even to this day. Against this backdrop it is not so surprising to find an observatory in a 16th century castle in Cork. CIT Blackrock Castle Observatory is home to a team with a vision to build an array of small telescopes in California to inspire students and their parents and friends to engage in science, technology, engineering and maths (STEM). The concept is known as a SMART telescope array because it is designed to respond to the rapidly changing needs of young and old, parent and teacher alike. As students mature, so do their interactions with the SMART array, then as technology changes, the array can be reconfigured to continue to act as a stimulating cutting-edge technology test-bed. More specifically, a SMART telescope array is a network of telescopes which can either be controlled live via the internet by people, or which can operate independently using software and sensors that let the telescopes “think for themselves and know their state of health”. SMART telescopes represent the leading edge in technology and can act as powerful test-beds for technology and educational development, encouraging enquiry-based Denise championed the vision of using astronomy to build a future educational system learning and teamwork for users. A SMART telescope array represents the next generation in SMART STEM education. One of the strengths of the SMART array concept is that it comes out of an environment at CIT Blackrock Castle Observatory (CIT BCO) that understands the need to involve all the key stakeholders in society in STEM education. CIT BCO itself is made possible by a unique partnership between Cork Institute of Technology, Cork City Council and external stakeholders including the public and enterprise. This “triple-helix” approach echoes back to the triple-helix carvings that are characteristic of Newgrange. The vision is to engage young and old in the amazing journey that is science, a journey that has almost immeasurably improved our lives in less than two centuries. The widespread low engagement and pursuit of STEM careers among young people has serious implications for companies who rely on a supply of highlyeducated graduates in technology. It can be traced in large part from a negative experience of STEM at school, where young people often find STEM subjects difficult or boring, science classes fail to inspire them and they are not given enough opportunities to “explore”. SMART STEM is all about putting that exploration front-and-centre to make sure that everyone involved feels a part of the process. The advantages of developing a SMART STEM approach using telescopes lies in the well-known inspirational effects that astronomy has, especially on getting young students interested in science. The need to inspire kids when they are young was explicitly supported recently by President Barack Obama in his 2013 State of the Union Address: “Every dollar we invest in high-quality early education can save more than seven dollars later on”. Studies show that students who are exposed to inspirational science by the age of 12 are TWICE as likely to consider degrees in college in STEM. That’s an enormous difference - but starting young is not enough. As the renowned astrophysicist, broadcaster and science communicator Carl Sagan wrote: “Every kid starts out as a natural-born scientist – and then we beat it out of them. A few trickle through the system with their wonder and enthusiasm for science intact – but only a few.” So to keep people engaged in STEM it is important to appeal to students throughout the entire time that they spend in school and indeed beyond their school years. The telescope array is designed to do exactly that. Silicon Valley Global | 121 Focus on Cork San Francisco’s Mayor Lee reaches for the stars with Cork students at Blackrock Castle on St Patrick’s Day at the announcement of the SMART STEM array Making it happen Considerable progress on phase one of this ambitions project has already been made. The first telescope in the array will be sited at Ormondale Elementary School in Portola Valley in summer 2013 thanks to the support of its Principal, Jennifer Warren and the staff and Board. In Ireland its primary sponsor is Zenith Technologies, a company closely associated with Cork Institute of Technology. The collaboration with Ormondale Elementary could not have happened without the foresight, belief and hard work of Denise Tormey, an Irish entrepreneur who recently moved out to California with her family to continue the expansion of her company PlanNet21. Denise’s children go to school in San Francisco where there is a huge focus on maths, science and technology. Through networking at the ITLG Global Technology Leaders Summit held at City Hall, Cork in January 2013, Denise understood and championed the vision for using astronomy to 122 | Silicon Valley Global build a future educational system to provide the intellectual feedstock for high-tech companies such as the tech clusters at Silicon Valley and it@cork, European Tech Cluster. Denise saw the technology potential but also the ability to connect children on both sides of the Atlantic in a unique and exciting way. By fostering relationships at an early age and exposing children in Ireland to technology, a whole area of opportunity opens up and the model can be rolled out nationally and internationally. Cork and San Francisco are sister-cities and on Saint Patrick’s Day 2013, San Francisco Mayor Edwin Lee, officially announced the SMART STEM programme at Blackrock Castle when he visited Cork with a large delegation comprising supervisors, industry and municipal leaders. At the announcement, Mayor Lee said “This is an incredible project; it is one that reflects the best of our intentions for the Cork sister city, for our vision and for our youth, for the role of science and technology not just in how we live today but for the future; the objective here is not only to use the spirit of innovation that we both as cities have but to use it to invite the incredible imagination of our youth and of our societies to join together on a journey that has no end in it except to improve life for everybody on this planet. This is what I believe is the essence of the purpose of this array of telescopes that are being put together and is why we participate, and why I wanted to come here as the Mayor of San Francisco to participate in this gathering is to make this incredible announcement that has a foundation and a purpose of exciting our youth to use science and allow for discovery” The education based initiative illustrates global cooperation at many levels through the sister city relationship between Cork and San Francisco. As Mayor Lee noted, it is a partnership that also promotes societal and cultural understanding and stimulates development between schools, business leaders and industry sponsors in California and Ireland. Indeed Denis Collins, Chairman of the Board, it@cork and Mayor Lee stressed the importance Focus on Cork “Every dollar we invest in high-quality early education can save more than seven dollars later on”. President Barack Obama of collaboration to further grow the Silicon Valley Cluster and it@cork European Tech Cluster Alliance. From autumn 2013 there will be SMART STEM pilot programmes with students from three areas: Ormondale Elementary, San Francisco District Schools and Cork schools including through the it@cork adopt-a-school programme. This connectivity will see industry and education join together for social growth and achievements. The Cork and Californian students met for the first time at Earth Day April 22 over a NASA Digital Learning Network through the ’Beautiful Earth’ programme and the European Space Agency (ESA) EarthRider study. Strong development and delivery of space science education events channelling STEM expertise over 5 years at CIT BCO (including an orbit live link to the International Space Station) will ensure dissemination of inter-agency work with NASA and ESA. Access to the telescopes will be supported with appropriate educational and curriculum materials designed for both the Irish and US/California educational systems. What Next? Next stage development on the software user interface will link classrooms to the telescopes in a way that makes the experience as interactive and rewarding as possible. The “wow” factor will inspire teamwork, inquiry, discovery and innovation. The size of the array will be increased, adding more telescopes so that more schools can participate more frequently, adding in extra layers of interactivity which additional telescopes provide. Stage three involves securing a second site where the installation of 8-10 telescopes Silicon Valley Global | 123 Focus on Cork Jennifer Warren, Ed.D. Ormondale Principal Wayne Rickert, 3rd Grade Teacher Several Ormondale Stundents Taoiseach, Enda Kenny and championed by the Irish MEP, Sean Kelly. The theme of the conference was Global Challenges – Global Cooperation. One of the outcomes of the conference was to recognise “the key role astronomy has in global capacity building”. Using this medium of astronomy, SMART STEM stimulates debate on educational, environmental, societal and economic issues that are of local and global concern to share the benefits of space with humankind. To hear more about how you can help, donate or support the development of the SMART STEM concept contact Clair McSweeney, Centre Manager, CIT Blackrock Castle Observatory, Blackrock, Cork, Ireland. T: +353 (0) 21 432 6124 www.bco.ie Jennifer Warren, Ed.D. Ormondale Principal Denise Tormey, President & Co-Founder PlanNet21 Inc. Skype: blackrockcastle / Twitter: @blackrockcastle / FaceBook: Blackrock Castle Observatory positions the SMART telescope network under a single roll-off roof. This is the most cost-effective way to house a network of telescopes. It provides the easiest maintenance regime and has the added advantage of being visually impressive. Endorsement of the importance of 124 | Silicon Valley Global astronomy is not hard to find at the highest political levels. The role of astronomy in inspiring young people was endorsed recently by the largest conference organised as part of Ireland’s Presidency of the EU which was held in Brussels 4th-8th March 2013. The conference was addressed by the Irish Focus on Cork it@cork, European Tech Cluster making a Global Impact i t@cork, European Tech Cluster is a leading not-for-profit independent business organisation, representing the interests of the IT industry in Ireland. It is a unique blend of indigenous and international IT professionals, executives, multinationals, government leaders, public sector, academia, entrepreneurs, investors, legal and financial professional services community joining together to drive thought leadership, collaboration and global strategic alliances. It currently represents over 300 member companies with over 30,000 employees. it@cork, European Tech Cluster, is a global cluster and an award winning recognized key European hub. It is a unique collaborative model integrating industry, government, public sector and academia and represents €300b globally with €1B+ in Ireland. Denis Collins, Chairman of the Board, it@cork, European Tech Cluster and San Francisco Mayor Edwin Lee are collaborating to further grow a Silicon Valley and it@cork Euro Tech Cluster Alliance which will see Silicon Valley USA and Europe joining together for industry, education, social growth and achievements. Proven impact streams include the 2013 Global/European Tech Summit and initiatives such as Innovation That Matters, Tech Tuesday, Adopt A School, Adopt A Startup, Smarter Senses, Fit4Work, Skillsnet, Global Leaders Awards, Heads of IT, Digital/Social Global Communication Teaming Model. The groundbreaking Adopt-a-School programme was launched by Minister Sean Sherlock in Cork City Hall in May 2012 and is designed to create a dynamic relationship between the IT sector and the education sector, with a particular focus on encouraging students of all ages to use IT in creative ways. Minister Sherlock described Adopt-a-School as an “exemplary programme” and said that it will excite young students and engage them in IT-based innovation”. In excess of 30 industry-school relationships have Michael Loftus, CIT Head of Faculty of Engineering and Science, Scoil Mhuire student Fiona Deasy, Denis Collins, Chairman of the Board it@Cork, European Tech Cluster, Sean Sherlock, Minister for Research and Innovation been established to date. The programme is attracting significant attention across regions in Ireland and beyond, and has the potential to become an international exemplar of best practice in the area of industry-education relationship development supporting such initiatives as the SMART STEM robotic telescope array project. “Our global cluster,” said Collins “is focused on leading and building linkages for mutual economic benefits, academic improvements, and social enhancements. Our organisation represents many companies based in San Francisco. It’s my pleasure to work with Mayor Lee and I look forward to growing our relationship. Our cluster of 300 companies is fully committed to making a tangible difference”. Mayor Lee said “I am delighted to work with Denis Collins and a pedigree global organisation like the European Tech Cluster; I look forward to strengthening ties between our regions for mutual benefit” Denis Collins, Chairman of the Board, it@ Cork, European Tech Cluster Silicon Valley Global | 125 Focus on Cork Building Blocks for Success T he ITLG’s Global Technology Leaders Summit in January was Ireland’s first business ‘Gathering’ and for host city Cork it was a resounding success. Chief Executive of Cork Chamber of Commerce Conor Healy was instrumental in bringing the event to Cork and he is more convinced than ever that Cork is the ideal place to live, work and play in Ireland. In the wake of recent success we asked Conor how the Technology Leaders Summit positively impacted on the city. “From a local perspective it was a very successful partnership between the city and county councils, with CIT and UCC and with the many businesses that were involved. The level of communication and co-operation was outstanding. Our aim was to raise the profile of Cork as a high performing location for ICT investment and entrepreneurship. We aimed to highlight a greater awareness of the many successful operations in Cork and of developing new technology companies.” Conor continues, “What we need to do now is to ensure that we follow up on the success of the event which is why we are taking a delegation from Cork to Silicon Valley in May to attend the annual summit in San Jose”. Traveling with Healy will be representatives from the city and county councils, from the mayor and city manager’s office and from UCC and CIT. “We are hoping to build on the relationship and links already established and continue to represent Cork as the ideal place to invest and do business,” he explains. “The relationship was firmly cemented when Mayor Ed Lee from our twin city of San Francisco visited with a delegation of business leaders. They spent a week in Cork understanding what is on offer here. Going forward we hope to build on these links and ultimately we hope for new investment in the region”. Healy recognises the importance of direct transatlantic links between the west coast and Cork and to this end he is actively lobbying airlines and government to show them that there is a market for this service. He also stresses that it is important for the Irish government to continue with initiatives that promote American investment in Ireland. This has already been very successful in attracting blue chip companies such as Apple and VM Ware into the region. The business market in Cork is strong and there is significant availability of well educated and trained workers with an excellent quality of living in beautiful surroundings. Healy describes it as a “compelling work life balance”. Certainly Conor Healy is a man on a mission and with his verve for life and unlimited enthusiasm for his city, he makes a compelling argument for settling and investing in Cork. www.corkchamber.ie Silicon Valley Global | 127 Focus on Cork Electronics in Cork The Cork Electronics Industry Association (CEIA) is a memberdriven, non-profit, industry lead association which represents the interests of ICT companies in the Munster region of Ireland. T he organisation has been in existence for 29 years and many of the regions outstanding companies are fully-fledged members including Alps Electric, Altera, Apple, Bard, EMC, Flextronics, Lincor Solutions, Logitech, M/ACom Tec., Moog, S3 Group, Sanmina, Horner APG Ireland, Smith Detection and Wisetek Solutions. Statutory members include, IDA, Enterprise Ireland, UCC, CIT & FAS (National Training Agency). Members of the CEIA come from a range of sectors including top ranked technology areas of Communications, Automation, Integrated Circuits and PCB manufacturing. As well as manufacturing leading edge products many of the CEIA member companies are involved in other business activities such as marketing and sales, technical support, software development, R&D, supply chain management, e-procurement, shared services, e-business and IP management. This diversity in the makeup of the organisation’s membership offers significant advantages to it members. The CEIA comprises of two subgroups (a) Innovation Sub-Group (b) Skills & Education Sub-Group The Innovation Sub-Group provides a forum for CEIA members to network and share industry best practice. Each member has a wealth of knowledge and skills and through networking and discussion members can review and perfect their own corporate practices. The Innovation Sub-Group caters to support the promotion of the region to external investors and work with other regional stakeholders to promote ICT related opportunities. The Skills & Education Sub-Group develops education and lifelong learning 128 | Silicon Valley Global programmes to encourage greater uptake and proficiency in Science & Engineering amongst 2nd and 3rd level students and graduates. Skills & Education Group Ireland and Cork in particular hosts some of the best ICT companies in the world, with many of its FDI companies changing their focus to knowledge-driven activities and the indigenous electronics industry continuing to develop and grow significantly. There is an ever increasing demand for highly skilled ICT engineering graduates and to attract students to take up science & engineering courses at third level the S&E Sub-Group manage and support many outreach programmes, some of these programmes are: Can Sat Competition It is a national competition aimed at secondary school students aged 16+ years. It is based on the European Space Agency (ESA) and partners European CanSat competition (cansat.eu). A CanSat is a simulation of a real satellite, integrated within the volume and shape of a soft drink can. The challenge for the students is to fit all the major subsystems found in a satellite, such as power, sensors and a communication system, into this minimal volume. The CanSat is then launched to an altitude of a few hundred meters by a rocket or dropped from a platform or captive balloon and its mission begins: to carry out a scientific experiment (eg. measure temperature, pressure, etc.), transmit the data to a ground station and achieve a safe landing. CanSat offers a unique opportunity for students to have a first practical experience of a real space project. They are responsible for all aspects: designing the CanSat, selecting its mission, integrating the components, testing, preparing for launch and then analyzing and presenting the data. The winning & runnerup teams will receive prizes sponsored by CEIA member companies and go on to represent Ireland at the European CanSat competition in The Netherlands, with expenses paid for 4 students + teacher. High Tech Elec Transition Year Work Experience Programme This programme is an effort to showcase careers in the high-tech sector to 4th year secondary school students. Tyndall National Institute and CEIA play host to students participating in a unique Work Experience Programme. The students spend a week between Tyndall Research Centre, UCC, CIT and high-tech engineering CEIA member companies. It provides students with a comprehensive insight into all aspects of research and engineering careers. Member companies open their doors to students for an on-site placement day as part of the programme. The students carry out hands on demonstrations of circuit design, energy engineering and fibre optics systems, as well as touring high-tech laboratories and fabrication facilities. CEIA Annual Schools Robotics Competition A key initiative, which is geared for the more junior students, is the Annual Schools Robotics Competition. Now in its 10th year, it targets 2nd year students. Regular robotics classes Focus on Cork are held in the third level colleges in Cork where students eagerly come to work on their robots, learn programming skills from their mentors and started to realize the importance of teamwork to achieve success. The final is held in February each year, and twenty schools, with up to 80 students will compete against each other for a perpetual trophy. Exploring Electronics Teacher Training Course Last year 54 Postgraduate Diploma in Education student teachers completed the six week introductory course to electronics. The training program is based on the ‘Exploring Electronics’ Transition Year Module developed with significant input & backing from the CEIA and is aimed at de-mystifying electronics in the Second Level Class room. Innovation Group A key focus of the Innovation Sub-Group is to afford CEIA members the ability to build links with each other; it does this by running regular collaborative workshops and special interest discussion groups. The topics for these discussions are directly related to the activities set out as development goals by the association’s members. The groups hold Business Briefings on a monthly basis and a list of such events are on the website (ceia.ie). In May 2013 the group is hosting a conference entitled “The Changing Role of Manufacturing in Ireland and Beyond” which will be chaired by Michael Devane, Chairman of SmartBay and features an impressive range of speakers including Bob Pictured at an Innovation Group - Collaborative workshop held in Flextronics, were (from left;) Brendan Butler, EMC, Secretary & Treasurer CEIA, Sean Gayer, Chairman CEIA, with guest speaker Minster Sean Sherlock TD Savage, Vice-President and Managing Director, EMC Ireland; Caroline Dowling, President of Integrated Network Solutions, Flextronics and Tom Mangan, Vice-President Operations and General Manager, Boston Scientific. Cork has become a center of electronic excellence in recent years, making the CEIA more important than ever before as it affords its members the chance to develop links and strategies that will allow them to thrive well into the future. The CEIA provides a formal, organized and trusted platform for its member companies in the IT, electronic and engineering sectors within the Munster area. It provides the opportunity to make new business contacts, address common issues, liaise with higher education institutions on industry training and graduate profiles required to ensure the sustained growth and competitiveness of its members’ organizations. Business Briefings, the Annual Conference and various initiatives provide ongoing learning and transfer of knowledge for both IT professionals and engineers but also students with an interest in working in ICT, Science and Engineering. CEIA continues to grow its membership and its collaboration with key regional and national agencies. 25 Years of Innovation www.horner-apg.com Horner APG Centrepoint, Centre Park Road, Cork, Ireland Tel: +353 21 4321-266 Fax: +353 21 4321-826 Email: [email protected] Silicon Valley Global | 129 A T A E GR rtainment nights ente ! r o f e m o h g n i v a e l h wort Limerick Greyhound Stadium VARIOUS PACKAGES AVAILABLE Racing every Friday & Saturday night Visit www.igb.ie/limerick for details Contact us at 1890 269 969 Focus on Limerick Riverdance Composer, Bill Whelan, Former European Parliament President Pat Cox and international rugby star Paul O’Connell pictured in Limerick to discuss plans for Limerick City of Culture 2014 Limerick - a city of Culture The Designation of Limerick as Ireland’s first National City of Culture in 2014 will be an important catalyst beginning a renaissance of the image of Ireland’s third largest city. W ith a charter older than London and a history peppered with settlements, sieges and steely resolve, the aim of this new initiative is to deliver a programme of cultural events for one year in Limerick, which will also have a longer-term positive impact and most importantly, leave visitors looking at the city with a fresh eye. Former European Parliament President Pat Cox, Riverdance composer Bill Whelan and international rugby superstar Paul O’Connell are all proud Limerick natives who will lead the steering group for the city’s momentous designation with planning already well underway. Though accomplished in many areas, the role will still be demanding for the three Limerick Freemen. Overseeing the ambitious plan to establish Limerick as an internationally recognized location for culture means that much hope and many eyes will be focused on the city. Equally, naysayers will be poised to criticize. Group chairman, Pat Cox and all involved are determined to put on a real show. “To me culture is a positive expression of who we are as a people whether it is through sport, art, food, traditions, music, dance, language or any other medium–open, not closed, fun more than formal, though that too has its place,” he explained. From venues to creative organizations, from individual practitioners to local arts groups, Limerick’s artistic community is eager to step up. With a huge number of existing events and festivals to build on, the designation gives more artistic license than ever before. Organizers are hoping to ‘lift the lid’ on the rich and diverse culture capacity of Limerick and exhibit to each other and to the wider world the best the city has to offer leaving a lasting and revitalized sense of pride in place. While there are obvious financial challenges, Limerick City of Culture 2014 will embrace a broad range of activities so that all the citizens Silicon Valley Global | 131 Focus on Limerick of Limerick can feel connected to and proud of this special year, the first ever such designation of an Irish city by an Irish Government. Both Bill Whelan and Paul O’Connell have approached the year with boundless energy and commitment, ambitious for 2014, for what is in it for Limerick and its renewal. So too, the extent of positive engagement and enthusiasm from the arts and sporting communities in Limerick which is a source of great encouragement. Whatever about the publics drive to make the event successful, local Government has also embraced its role in the process. This ‘beginning of a Limerick renaissance’ will coincide with another historic event—the amalgamation of the two local authorities. “This designation of City of Culture has the power to act as a catalyst to bring Limerick City together and to bring the city and county together, so that the sum of their parts will be greater than the whole. Culture, while not a panacea to all problems, can deliver economic and social objectives, improve Limerick’s urban image, assist regeneration and promote social inclusion,” points out Limerick City and County Councils Manager, Conn Murray. The awarding of the status will provide a significant platform in Limerick’s objective of securing European Capital of Culture status in 2020. Limerick Local Authorities will spend €7.4m on arts and culture funding in 2013 with seed funding already injected into the City of Culture project and more pumped into marketing Limerick as an arts destination this year. The 2014 Government spend on City of Culture will be decided in the coming months with private and national funding also becoming available. The programme of events and initiatives— due to be announced later in 2013—is expected to be high quality, encompass a diverse collection of organizations and already there is a lot of informal speculation on what 2014 will bring. Limerick is already home to some superb theatres and venues, RTE Lyric FM, The Irish Chamber Orchestra and The Irish World Music Academy which celebrates its 20th anniversary next year. Bill Whelan has hinted that Riverdance may come to the city, whose mighty River Shannon surely had a part in inspiring it. Paul O’Connell’s involvement suggests a strong 132 | Silicon Valley Global The newly appointed Limerick City of Culture 2014 Artistic Director, Karl Wallace sporting flavor. Recently appointed Artistic Director, Karl Wallace, will play a vital role in shaping the programme detail which will build on existing strengths like EVA International, Ireland’s biennial of contemporary art while creating some headline events. Wallace is up for the challenge “Limerick has one of the best artistic and cultural infrastructures in the countryalthough there is a massive amount of ‘backstage’ work to be done before the curtain goes up on Limerick’s year as City of Culture, the lead players are ready to put on the performance of their lives and redefine what the modern ‘Treaty City’ is all about, “he says. In the words of Pat Cox it will “provide a new direction for Limerick more than 800 years after its original charter to embody the potential of a city of culture – encompassing art, design, technology and sport in all their myriad interacting and creative forms”. The Irish Technology Leadership Group founded by Limerick man John Hartnett will hold its Global Technology Leaders Conference in Limerick in January 2014. www.limerickcityofculture.ie Purpose-Built Student The Closest Accommodation Purpose-Built with Direct Student Access to CIT Accommodation Accommodation • Direct Walkway to CIT • On-Campus Parking • Direct Broadband Internet Connection to CIT • 24 Hour CCTV Security System • City Centre Bus to Route Direct Walkway CIT • 24 Hour Professional On-Campus Parking Office Staff • Direct Broadband Internet Connection to CIT • 24 Hour CCTV Security System • City Centre Bus Route • 24 Hour Professional Office Staff to CIT with Direct Access 49 Prices from per week in academic year Accommodation 2012/’13 Prices from 49 per week in academic year 2012/’13 Model Farm Road, Cork (021)4545200 Email: [email protected] www.parchmentsquarecork.com Model Farm Road, Cork (021)4545200 S U R P R I S E YOURSELF BE INSPIRED JUMP UP DANCE PAINT DAUB SING ACT DO A HANDSTAND BE POETIC READ A BOOK ENJOY BE H A P P Y S A D INQUISITIVE ELATED THIS IS T H E C I T Y O F CULTURE LIVE IT www.limerickcityofculture.ie Focus on Limerick The Limerick Royal A Centre for Excellence in Film & Digital Media L imerick’s Centre for Excellence in Film & Digital Media is an exciting new project which will benefit Ireland’s Midwest Region educationally, culturally, socially, economically and technologically, through the development and exhibition of new digital media, arts and film. The Centre will be an environment for the development and enhancement of digital skills which will form the basis for the establishment of new digital media and manufacturing companies. Even in challenging economic circumstances, the employment opportunities in innovative and creative industries are immense. Limerick’s 3rd level colleges turn out 240 new high-quality graduates each year in disciplines such as Animation, Music Technology, Computer Game Development, Digital Media “Ireland is well placed to capitalize on the Creative Age and become a truly sustainable society, wealth is no longer about big factories but the ability to create new ideas, not just around products but in culture, entertainment and the arts.” Capitalizing on Culture, Competing on Difference F. Bradley & J. Kennelly Design and Multimedia Programming. The Limerick Centre will provide a forum for aspiring digital and audio-visual players to work on their own projects and ideas. Limerick’s Centre for Excellence in Film and Digital Media will aim to emulate the best achievements of the Galway Film Centre (27 active Film and TV Production companies in Silicon Valley Global | 135 Focus on Limerick the Galway area) and Dublin’s Digital Hub (over 2000 people employed in the audiovisual sector and 165 companies supported since 2004). Our first move is to convert the old Athenaeum Building, known to generations of Limerick people as the Royal, in Limerick’s Georgian Quarter, into a city-centre cinema, with training spaces and digital editing facilities. The Royal will be a sustainable social enterprise managed by a not for profit company and surplus income will be used to support digital media, technology arts, film skills and allied projects. The later development of Phase 2 of the Centre for Excellence in the adjoining OPW Building will provide a much wider range of facilities for training and business startups: studios for film, television, music, radio, sound, fashion, training and rental. Phase 2 will also include office and short-term rental ‘Hive’ spaces. Phase 2 will house the National Museum of Film, and the first MIT ‘Fab Lab’ in Ireland, for designers and inventors. We will be ready to start Phase 1 construction in October 2013; the required $7.54m (€5.8m) is being sought from various sources such as National and Local Government and private philanthropy. For further information visit www.limerickroyal.ie or Facebook.com/limerickroyal or contact Paul Patton CEO City of Limerick Vocational Education Committee: [email protected] What it will do for the Digital Media Sector Centre for Excellence in Film & Digital Media A new social enterprise for Limerick City Auditoria, digital lounge, editing studios, training rooms, equipment rental, offices & incubation spaces 136 | Silicon Valley Global HELP TO REOPEN THE www.limerickroyal.ie facebook.com/limerickroyal @limerickroyal Focus on Limerick A Limerick Gem T he Hunt Museum is perhaps Ireland’s most unique museum and a unique experience for small conferences and private functions. The world renowned Hunt Collection is housed in the elegant 18th Century Palladian style Custom House overlooking the majestic River Shannon. This diverse collection of art and antiquities was acquired by John and Gertrude Hunt over their lifetimes and dates from Stone Age to modern times. Enjoy the ambience of the elegant Captains’ Room in the surroundings of Irish Art, delftware and Chinese Porcelain. The purpose built Exhibition gallery, riverside café and the library also offer facilities for conferences and fine dining. The Hunt Museum, The Custom House, Rutland Street, Limerick www.huntmuseum.com Silicon Valley Global | 137 Focus on Limerick On the Enterprise Ladder Limerick Institute of Technology’s Enterprise Ladder is a unique range of support programmes, facilities and services for entrepreneurs at all levels. I n essence, LIT’s Enterprise Ladder is a unique solution for start-up and early stage companies who require a level of supporting expertise to ensure their next and subsequent steps are the right ones. From a one-day boot-camp to year-long high potential technology start-up programmes or intensive growth management programmes for senior executives, LIT’s Enterprise Ladder has developed a suite of supports to match the needs of entrepreneurs throughout the region. The Enterprise Ladder operates across LIT’s Limerick and Tipperary campuses: the Hartnett Enterprise Acceleration Centre at LIT’s Moylish Campus; the National Franchise Centre at its O’Connell Street Campus; the Thurles Chamber Enterprise Centre and the planned Clonmel Enterprise and Research Centre; the Irish Fashion Incubator in Limerick City Centre; and, in conjunction with Croom Development Agency, the Croom Community Enterprise Centre. 138 | Silicon Valley Global Among the initiatives developed under the Enterprise Ladder programme over recent years have been the development of Europe’s only franchise education centre, the National Franchise Centre; a partnership with the business community on the establishment of the Mid West Region Business Awards ; the establishment of a unique link for LIT enterprise clients into in the world’s most dynamic technology hub, Silicon Valley, California through an alliance with the Irish Technology Leadership Group; the development of the annual Irish Innovation Showcase; the development of new enterprise centres in Croom, Co. Limerick and Thurles, Co. Tipperary and the establishment of the €1m Enterprise Ladder Fund to support LIT enterprise clients to develop their business and create jobs. Through these initiatives and the provision of facilities, supports and focused enterprise programmes such as Enterprise Ireland’s New Frontiers Programme for high potential start-ups, LEAP - the Limerick Enterprise Acceleration Platform Programme, TESS the Tipperary Enterprise Start-Up Support Programme and FAST – the Franchise Acceleration Start- Up Training Programme, LIT’s Enterprise Ladder is making a major contribution to the knowledge base and innovation in the region and beyond and has helped to create over 100 new companies and over 400 jobs in the last five years. These achievements will continue to be built upon with the advancement of the Irish Fashion Incubator and the Clonmel Enterprise and Research Centres and the roll out of additional programmes in 2013, including CREATE – a new enterprise start programme specifically designed for the Croom Community Enterprise Centre and Franchise Start – a tailored programme for businesses looking to utilise the franchise business format to expand their business. ITLG Global Technology Leaders Summit January 2014, Limerick Limerick, the national City of Culture 2014 is delighted to announce that it will host the annual Irish ITLG Summit in January 2014. Limerick City and County is at the heart of a vibrant region with a population of 400,000 and is within a 20 minute drive of Shannon International Airport, with up to 5 daily direct flights from the US. Limerick, as Ireland’s third largest city, is home to many of the leading US multinationals across ICT, medical devices, pharmaceuticals and financial services serving international markets. Limerick is gaining increasing recognition as an attractive and cost effective location in which to invest. A number of enterprise incubation centres in Limerick are linked closely to the higher education institutions and support high-end technology companies with an export focus. Limerick, home to the Munster Rugby Team, has a great sporting tradition and was designated European City of Sport in 2011. CONFERENCE TOPICS TO INCLUDE • • • Creative Technologies Disruptive new technology Investment opportunities • Enterprise showcase and awards We look forward to seeing you! Focus on Limerick Processing demand “The huge explosion in signal processing has created a vast universe of opportunity for the world leader in data conversion and signal conditioning technology” Analog Devices, Inc. (ADI), Peter Real, VP of High Speed Products and Technology, tells Silicon Valley Global. W e have built our success over the years by hiring top graduates from Ireland and abroad. It is critical that this supply of world-leading talent continues to be nurtured by our schooling system and by the Irish universities,” urges Peter Real, Vice President High Speed Products and Technology, Analog Devices, Inc. (ADI). With plans to construct a 140,000ft² R&D center at Raheen, Limerick, ADI has built up a well-established record for engineering innovation and discovery, as evidenced by the 287 US patents granted to 140 | Silicon Valley Global ADI inventors based in Ireland, nearly 20% of the total US patents held by the company and the highest number for technology companies based in Ireland. “We have many programs underway which will build on this volume of patents granted to ADI inventors based in Ireland,” Real reveals. According to Real, “as an innovationfueled organization, ADI needs a constant supply of highly educated engineers,” with Ireland’s microelectronics industry currently employing more than 8000 people in over 55 companies. “This highlights the fact that the industry is a significant employer and a major contributor to the Irish economy. In recent years, it has been very encouraging to see the number of students taking engineering, computing and science courses at third level increase. We would like to see this trend continue upwards.” The impact of macro trends Many of the macro trends happening in the world today have a direct impact on the Signal Processing industry and as ADI has a broad portfolio of products and technology in the various market spaces in which it operates, ADI gets much exposure to these trends, Real enthuses. Focus on Limerick In recent years, there has been a huge explosion in signal processing which has created a vast universe of opportunity for companies like ADI, Real says. “Recent times have shown a new trend in the way that innovation and developments happen in the industry. We find that customers increasingly want direct access to the insights of ADI engineers. Essentially, the innovators within ADI need to connect and work in tandem with our customers’ innovators. This requires a level of customer engagement that is deeper than ever seen before,” Real comments. Some of the key industry trends and developments include faster networks and computing, big data and the cloud, Real explains. “Data growth rates continue to increase at exponential rates, driving demand for faster and better connectivity in both Wireless and Wired communications infrastructure.” Other trends include the demand for greener energy, new energy, energy saving and Smarter grids; the development of smarter industrial automation systems, the technological revolution in healthcare, the requirement for safer cars and the move toward semi-autonomous cars, Real reveals. “Overall, there is an obvious move towards smarter, connected devices; essentially the Internet of ‘things’ moving to a situation where every device will be connected and have an IP address.” Target markets ADI is well placed to capitalize on the macro trends worldwide, with its target markets including Industrial: this includes industrial automation, instrumentation, defense/ aerospace, security/surveillance, building automation and energy applications; and Communications: ADI is the leading provider to major base station manufacturers worldwide. In the Automotive market, ADI collaborates with manufacturers worldwide for development of safety systems; infotainment (entertainment, communications and vehicle information systems) and powertrain electronics; while within Healthcare ADI is positioned as a market leader in medical imaging and patient monitoring. It also has a solid position in medical instrumentation and in developing Diversity of markets People are well aware of the challenging economic conditions today in virtually all regions of the world, Real says and as a result, customers are still somewhat cautious. “A big positive for ADI is the fact that we serve a diverse range of markets and thus we are better insulated from the downturn than many companies who focus on one particular market segment or other,” he says. “Some of the main challenges in the industry which we see at present include a trend towards customer consolidations and fewer suppliers, a requirement to supply more complete solutions/systems and an increased level of partnering with the top innovators in the world,” Real says. “The rapid pace within the sector overall also provides a challenge for ADI to keep up with the constant stream of ideas being generated from within the organization and ultimately figuring out which opportunities to turn into product developments,” Real adds. There is an obvious move towards smarter, connected devices; New CEO at ADI essentially the Internet Irish-born Vince Roche was appointed as ADI’s President and Chief Executive Officer of ‘things’ moving (CEO) and elected to the Board of Directors on May 6, the third CEO since the company to a situation where was founded. Roche, 53, joined ADI in 1988. Over every device will be his nearly 25-year career at ADI, he has connected and have an served in key leadership positions including worldwide sales, strategic marketing and product management. Roche was appointed IP address. technology for emerging consumer and home health applications. Targeting the Consumer market, ADI is focused on visual quality, sound and motion sensing for the latest, most advanced smartphones and wireless consumer devices, digital cameras, high-end A/V and home entertainment systems and portable products. “We have a track record of integrating functions across multiple generations of end products and know how to ramp up production volumes reliably to support the most demanding consumer equipment manufacturers,” Real comments. President of ADI in 2012 and has served as interim CEO since March 29 this year, following the unexpected death of ADI CEO Jerald G. Fishman. “ADI is fortunate to have an executive of Vince’s caliber assume the leadership of our company,” said Ray Stata, ADI co-founder and Chairman of the Board. “Vince’s long tenure and his deep understanding of our technology, customers and markets will serve ADI well as we continue to execute on the strategic plan which Vince played a major role in shaping. I’m confident that Vince will continue the record of success in which all ADI employees take great pride.” Silicon Valley Global | 141 I’m for walking through the gates to the United States. By walking through the gates of Shannon Airport, you can fly to all kinds of great places with 33 direct flights to America, with services to Boston, Newark, New York and also Chicago and Philadelphia during the summer. With the added convenience of US pre-clearance before you travel, it’s easier than ever to do business from Shannon with your customers. I’m for Shannon Sir Terry Wogan, Broadcaster shannonairport.com Focus on Limerick Shannon – Gateway to the USA T he word ’Shannon’ has been a byword for innovation the world-over ever since it became the first aviation gateway between Europe and the US in the late 1940s. Indeed, such was the airport’s importance as a gateway into Europe that the town of Shannon, which itself did not exist prior to the development of the airport, is home now to the largest cluster of US multi-national investment in Ireland today – the Shannon Free zone, with over 100 international companies and 6,500 people employed. The very culture of US investment in Ireland was essentially ignited by the access Shannon gave US business to Ireland and indeed, to the wider European market from the middle of the last century. One only has to look at the Airport’s more recent history to recognize its importance in Irish-US relations; in 2009 it became the first airport in the world outside of the Americas to be granted Full US Preclearance rights. This gives it an edge over every other airport in Europe in terms of ease of access for passengers on arrival into the US, where they are effectively treated as domestic passengers after pre-clearing in Shannon. There are many other ’firsts’- including the birthplace of duty free, the aircraft leasing industry – and now Shannon is the first independent Irish airport having separated from the Dublin Airport Authority on 1st January 2013. A new Era Shannon Airport is proudly gearing up for a new era as a dynamic gateway for trade and tourism between the US and the southwest of Ireland. While the airport officially received its independence on January 1 2013, the announcement of this separation gave the first key insight into the future that lies ahead for Shannon as a medium term year plan was outlined. The plan immediately focuses on growing passenger numbers to 2.5million within ten years and a key component of this will be transatlantic traffic. Indeed, after some difficult years when Shannon managed to retain a strong transatlantic presence despite clear global challenges, the airport is already on the upward curve and with services to five US airports scheduled for the next year. Flights to New York ( JFK and Newark) with three separate airlines (Aer Lingus, United Airlines and Delta) as well as Chicago, Boston and Philadelphia are all confirmed. These USA routes include new services to Chicago (United Airlines) and Philadelphia (US Airways). Together with a strengthening of Aer Lingus’ services to New York and Boston, this will result in increased capacity of 25% for the summer season on transatlantic services at Shannon. Managing Director Mary Considine said that the US market remains a key focus for Silicon Valley Global | 143 Focus on Limerick Shannon. “We are starting as we mean to go on. We have got a considerable uplift in transatlantic services already confirmed for 2013. Having five different destinations in the US with outstanding onward connections offers an excellent range of options for both business and leisure travelers. Aside from our own direct services, there’s pretty much nowhere in the US that passengers through Shannon cannot get to with one-stop connectivity. That’s hugely important not just to us from a passenger throughput point of view but for the wider region. “ Considine continues, “We have always talked about Shannon being an economic driver for the Mid-West region but when it comes to transatlantic traffic, our importance stretches right down to Cork and even up as far as the north-west, as there is no other airport on this side of the island with services to the US. We recognise the importance of these services. In short, they underpin much of the US investment in this region and having stood firm in the downturn, we now see a real opportunity for growth both in services and investment in the Region.” International Aviation Services Centre (IASC) Shannon has its eye on much more than strengthening its services as the plan for the new airport, which has been robustly tested and validated by KPMG on behalf of the Department of Transport, also anticipates the creation of up to 3,000 jobs outside the traditional airport business. This will be over a three to five year period across a cluster of diverse international, primarily aviationrelated businesses centered on the airport and building on the existing cluster of 40 aviation related companies working at Shannon. Some 1,000 of the planned 3,000 posts have already been committed by two existing Shannon based companies, one of which involves 800 plus jobs within three years. A key piece for this jigsaw has already fallen into place with the Government unveiling a range of measures for the aviation industry in Ireland that will support the establishment of IASC. Among the measures are initiatives to facilitate the construction of hangers and ancillary facilities, as well as exploring funding opportunities for financing 144 | Silicon Valley Global and leasing companies. The separation of Shannon is part one of a two-phase of the process that will see the airport merged with the activities of a restructured Shannon Development, including the aforementioned Shannon Free Zone. “This is the beginning of a new era for Shannon Airport,” said the newly appointed Shannon Airport Authority Chairman Rose Hynes, “The immediate focus will be the growth of passenger numbers but the future for Shannon will also involve the development of innovative new business streams, with strong job creation potential. The International Aviation Services Centre (IASC) – the name given to this initiative – expects to do for aviation what the IFSC in Dublin did for financial services; become a world class hub of aviation related activity. www.shannonairport.com Innovators. Problem Solvers. Difference Makers. ADI—shaping how you experience the digital world. Reducing worldwide energy consumption. Enabling medical images that improve patient outcomes. Making travel safer. Producing more vibrant images and clearer sound on all your electronic devices. ADI engineers have a long legacy of technology breakthroughs that help solve many of the world’s toughest signal processing challenges. Whether at home, in your car, at work, or at play, ADI innovations are helping to shape the digital and analog experience everywhere. Learn more at www.analog.com. Company Profile Superior Student Accommodation P archment Square student accommodation is located on the Model Farm Road, Cork. It caters for students pursuing studies in either University College Cork or the Cork Institute of Technology. The facility has direct access to the Cork Institute of Technology and the complex comprises of 13 individual blocks housing 175 apartments, with an overall occupancy of 586 bedrooms/bed spaces. Each apartment can accommodate 3-5 people. Accommodation includes Kitchen/ Living room, bedrooms and bathrooms with every modern convenience including fridge/ freezer, microwave, hob, oven, television in living room, crockery and utensils etc. 146 | Silicon Valley Global Benefits to staying in Parchment Square: • Direct Access to the CIT • Free On-Campus Parking • Free Broadband in every bedroom • 24 Hour CCTV Security System • 24 Hour Professional Staff • Cable Television • Catering for all budgets • City centre bus route serving UCC, city centre, bus and train stations • On site self service laundry • Onsite Maintenance The Facility provides a home from home pleasant environment for students. www.parchmentsquarecork.com FB: Parchment Square Student Accommodation Email [email protected] Golf Great Golf Vacations J erry Quinlan is CEO of Celtic Golf, a family golf business run by the Quinlan Family. This American family with deep Irish roots are passionate about creating memorable golf vacations to Ireland, Scotland, England and Wales. Jerry and Josephine Quinlan and co-founders Peg and Jack Quinlan have been delighting golf travelers for over twenty years. Here Jerry tells us how it all began. Jerry Quinlan grew up in an extended Irish American family. He had a great love for his grandma who hailed from Charlestown in Co Mayo. She came to live with the family and she was full of fascinating stories about her Irish home. Back then Jerry worked an afternoon to evening shift, so he had grandma all to himself from 10am each morning when he would “To play golf in Ireland is one of those experiences that make life sparkle…” listen for hours to stories of Ireland. Jerry wanted to experience the world for himself so at the age of 18 he began working in Trans World Airlines (TWA). After working for 6 months he got one of the great travel perks, a free ticket to wherever he wanted to go. Jerry chose Ireland and so began a lifelong love affair with his ancestral home. Jerry came to Ireland for the first time at Christmas 1969. “It’s funny what you remember” he explains, “I think I brought the first pair of Levi dungarees to Ireland and I remember hot water bottles every night – always too hot to touch then cold as ice in the morning.” He still smiles at memories of people running from Sunday mass at 12.30 to catch the last pint before holy hour in the pub. The trip was hugely impressionable on Jerry and while he returned home to the States it was a huge wrench and he knew that Ireland had gotten into his soul. Jerry decided to knuckle down to work and he gained extensive experience in international travel making contacts that would stand to him in the future in his yet undiscovered golf business. As in so many cases fate played its part and in 1990 Jerry’s dad sold his butcher shop to help his sister set up a restaurant and move Silicon Valley Global | 147 Golf house. Retirement opened avenues and Jerry’s dad got the golf bug; soon he was playing golf every day. When it came to a retirement present Jerry’s mom organized a vacation to Ireland for Jack, Jerry’s dad. By this time Jerry was well established in the travel arena and Tom Keenan from Aer Lingus suggested that Jerry check out the golf courses while in Ireland. The courses were indeed spectacular and the links courses in particular unique to this part of the world. The family had a great trip and Jerry saw an opportunity to combine his love of Ireland with an exciting new business. The next logical step was to test the water with a custom designed golf vacation. This was set for Avalon Golf Club on 13th September 1990. Jerry brought a group of 13 people over and by coincidence they all sat in row 13 on the crossing. A more superstitious person might have worried but luck was on his side and it was on this trip that Jerry met Mike Buckley. Mike ran a family business, Kerry Coaches and the friendly family setup, the great ethos of Mike’s company and his fleet of coaches were perfect for Jerry’s idea. Jerry and Mike’s friendship and business relationship started in 1990 and so began Celtic Golf. Jerry and Mike went off to Belgium to custom design the ultimate golf coach. Travelers on Celtic Golf trips today remark on the unbelievable comfort levels of these motor coaches – a golfers dream with refrigerators for cool drinks, tables for card playing, closet space, club space and of course an onboard rest room and full air-conditioning. Jerry’s clients call them ’land yachts’ and it is typical of what Jerry and the family have done – they basically think of the ultimate in everything and deliver it. With Jerry’s huge enthusiasm and his dad’s newfound love of golf, Celtic Golf was born. Despite having reached retirement Jerry’s mom and dad came fully onboard investing in the business with all of their time and money and to this day Celtic Golf is a fully fledged ’all hands on deck’ family business. Mum, Peg Quinlan nee Harrington, Jerry’s mother, is the Chief Financial Officer, Jerry and his dad Jack work closely with the courses (some people get all the tough jobs!) Jerry’s wife Josephine does everything from organizing the trips to marketing and advertising and even brother in law Joe Dwyer and niece Tracey Dwyer are key members of 148 | Silicon Valley Global this well oiled team. Enthusiasm was never in short supply with Jerry but funds often were. The family all contributed and took on extra jobs to get the business going. Once the package was pretty much in place it was important to advertise however it basically cost too much so Jerry found a way; he signed up for the minimum sized classified in Golf Digest – a ten word advert costing $25 per word and to fund it he painted houses at weekends after a full working week. With what he got for painting he bought that ten word classified in Golf Digest and he kept painting houses until the bookings came rolling in. Years later golf journalist David Owen of the same Golf Digest came on one of Jerry’s trips. He loved it so much he commented “I wish Jerry Quinlan could organise my life like he has organized this itinerary.” Celtic Golf was now well and truly on the map! 2014 will be the 25th anniversary of Celtic Golf and Jerry can’t believe where the time has gone – or how lucky he has been to work at something that he loves. Nowadays Celtic Golf is firmly on the corporate map and a healthy and happy client base is testament to its enormous success. Perhaps the thing that really makes it work is that Jerry takes a firm hands-on approach to every aspect of every trip. He spends 5-6 months of the year on the ground in Ireland finding new places to visit, new experiences, new properties and courses - adding to the many special touches that make a Celtic Golf vacation so special. When asked what is the secret to his success he is typically modest and says “If I knew that I’d bottle it!” “We take care of everything” Jerry explains, “from the courses people want to play, how often, where they want to stay, what type of transportation and accommodation that they wants to club hire, chauffeur or helicopter transfers and guides who have the gift of the gab and all the local tales to tell”. For anyone looking in from the outside - or for anyone who has been on a Celtic Golf trip the formula seems simple enough. The pure passion and joy that this family have for what they do is off the scale. Celtic Golf stands out from the crowd because the people that run it are so hands-on and they so love what they do, it shows in every aspect of the Celtic Golf experience. They have been thrilling the American golfer for 25 years with unforgettable vacations and corporate events. This is a family owned, dedicated, personal service that is second to none and it’s topped off by everything you’d expect of a great Irish welcome. Contact: www.celticgolf.com / [email protected] 3 Pershing Avenue, Cape May Court House, New Jersey 08210 USA. Tel: 800 535 6148 www.ballybuniongolfclub.ie Special Doonbeg Golf Program – 6 days, 5 nights, 5 courses Breathtaking scenery, incredible golf and superior deluxe accommodation. Take the trip to Ireland that you have always wanted and make memories that you will treasure forever. Call Josephine or Jerry today 800 535 6148 [email protected] www.CelticGolf.com Golf Doonbeg Golf Club (twice), Lahinch Golf Club, Ballybunion-Old Course, Tralee Golf Club Special Land Price Per Golfer $2,500 Hotel Stay in a Two-Bedroom Courtyard View Suite at the ★★★★★ Lodge at Doonbeg in County Clare Meals Full Irish Breakfast Daily One Dinner with pre-Dinner Cocktails Ground Transportation Roundtrip Airport Transfers, along with Chauffeured service to Lahinch, Ballybunion, and Tralee. All Hotel Taxes And Service Charges Included 3 Pershing Avenue, Cape May Court House, New Jersey 08210 USA The above price is based on a minimum of 4 golfers utilizing double or twin occupancy and is subject to availability. Travel must be completed by October 31st 2013. sweet spot & talent spot Belfast is Europe’s leading destination city for software development & technical support investment. You know Northern Ireland produces great golfers, but did you know our workforce is behind some of the world’s most sophisticated software systems? Northern Ireland offers competitive operating costs, an advanced business infrastructure, and generous financial assistance and support. Belfast beats cities like Dublin, Glasgow, London, Amsterdam and Warsaw which speaks volumes about the quality of our software specialists. To learn more about what makes Northern Ireland the smart choice, visit www.investni.com/invest or contact [email protected] T: 617 266 8839 www.investni.com/invest Invest NI Opportunity Knocks Invest NI is capturing attention - the attention of Silicon Valley Executives and pushing the message that Northern Ireland has much to offer including the best in engineering talent B oston has grabbed the global headlines over the past month because of the terrible atrocity of the marathon bombing and the heartache this act of cowardice caused to its people. However, in the days and weeks that followed, stories of bravery from survivors dominated the news and it is that fighting spirit which people associate with this fine city. These characteristics also define all of the people who work in the city and right in the heart of Boston you will find the offices of Invest Northern Ireland where the team are displaying the same fighting spirit and working exceptionally hard - and successfully - to position Northern Ireland to the fore as leaders in the ICT world. It is a team spearheaded by executive vice-president Gary Hanley, an expert in the ICT industry in the US having held positions of leadership in companies such as Sun Microsystems, GTE (now Verizon) and EMC. Attracting Investment Principally supporting business in the manufacturing and tradable services sector, Invest NI aims to grow the Northern Irish economy by helping new and existing business to compete internationally and by attracting new investment into Northern Ireland. With 13 offices in Europe, the Middle East, China, Japan and the US, it works with many organizations at local, national and international levels. Possibly one of the most influential organizations which Invest NI has created an alliance with is the Irish Technology Leadership Group (ITLG). According to Hanley the relationship with the ITLG has proven to be a springboard for the work of Invest NI in securing investment for the area and creating a series of networks that are pushing the name of Northern Ireland to the fore and to the influential minds in Silicon Valley. “Well we have been involved with the ITLG from the very start and the relationship has been nothing but positive for us,” reflected Hanley. “I had just been in my position for six months and I could see the financial success other cities were enjoying so I thought it was a great idea to become part of this network. “ITLG President John Hartnett has been so supportive and from the very first event he has embraced our work and ensured that we have Silicon Valley Global | 151 Invest NI benefited from visits by leading US executives and venture capitalists to Northern Ireland.” Indeed on the very day that we spoke a deal had just gone through announcing computing giant Intel as the buyer of Aepona, one of Northern Ireland’s most successful tech companies, in a deal worth up to £80m, cementing it as one of the largest deals ever seen in Ireland. Co-founded by Dublin entrepreneur Gilbert Little, Aepona recently leased the second floor of the new £15m tower block ‘The Soloist at Lanyon Place’ on Belfast’s waterfront. Dublin-based ACT Venture Capital, US-based Polaris Venture Partners, Sweden’s Innovations Kapital and France’s Innovacom have also invested in the firm while Invest NI is also a shareholder in the company. Enterprise Minister for Northern Ireland Arlene Foster has welcomed the announcement, calling it an “endorsement” of the skills of Northern Ireland’s workforce and the strength of its technology sector. Talented Workforce Creating that vision of Northern Ireland as a location that can offer the best in engineering talent and a base for overseas investment has not taken place overnight though. It has taken painstaking work on behalf of Hanley and his team to ensure that those venture capitalists looking for the skill sets required are directed towards Northern Ireland. On the flip side though Hanley points out that Northern Ireland has always been a base where talent and entrepreneurial skills flourished. According to Hanley that drive and determination has carried through the generations and today it is present in its thriving ICT sector. “Belfast has always been a city of innovation and a place where you get things done. From textiles to shipbuilding it had a worldwide reputation of quality,” remarks Hanley. “Today the modern manifestation of this is in engineering and we have seen this profession grow a strong reputation and culture abroad. We are seen as a place that can provide high quality engineers and software development teams. What that allows our team to do from our various global offices is to present Northern Ireland as a premier base for the 152 | Silicon Valley Global provision of technical support or a location from which a new product can be developed. The fact that there is a shortage of such talent makes us a desirable place to do business and the education structures in place in Belfast and across Northern Ireland means we have a steady stream of graduates coming on line.” Hanley points out that the relationship with the ITLG has ensured that visits are being put in place where US executives, who possibly have never visited Northern Ireland before, are coming to examine the graduate programmes and talent pools available which in turn can supply the workforce needed for top level projects. Undoubtedly the peace process has allowed progress to flourish and suddenly global events such as the MTV awards are coming to town and Belfast and the wider area become places which are fashionable to do business in. Tech Clusters Crucially the trend of creating clusters of major companies locating in Northern Ireland is something which Hanley and his team have been very successful in accomplishing in recent years. This pattern of seeing investments by huge firms such as IBM, HP, Oracle, GE Energy and Intel means there is a confidence among the leaders of global technology firms in Northern Ireland. “There is no doubt that the clustering of these major firms has been a major accomplishment and now helps to serve as a driving force to attract further investment,” mused Hanley. “It is naturally going to register on people’s radar when they see major players such as the New York Stock Exchange locating an outpost in Belfast and creating 470 software services jobs or the Chicago Mercantile Exchange coming to our shores. These are the type of clients who now see Northern Ireland as a premier place in which to base their high level operations.” When Hanley starts to name the list of top companies now present in such a small area as Northern Ireland it becomes clear how much they are punching above their weight and how successful the team in Invest Northern Ireland and all supporting agencies have been. Going forward the vice-president knows that getting the strategy right to ensure this growth continues is of critical importance but with such a solid foundation in place and a continuation of positive announcements for Northern Ireland, the future for the country is looking extremely bright. G Be connected. Be current. Annual ITLG Membership Join Us • Become part of an exclusive executive network focused on promoting the connection between Silicon Valley and Irishbased technology companies. • Network and establish alliances with Silicon Valley and Irishbased companies, business leaders and government officials. • Participate in focused seminar and events alongside industry leaders and experts on issues specifically affecting your business. • Receive exclusive invitations to industry specific activities and networking events. • Receive product discounts through special partner web stores. www.itlg.org/join Irish Technology Leadership Group 189 W. Santa Clara Street San Jose, CA 95113 www.itlg.org AIB Corporate Banking Ireland is proud to support global investment in Ireland. As one of the most attractive countries for global Foreign Direct Investment, Ireland is home to many of the best-known and most successful companies from around the world. And at AIB, we provide corporate banking services to more of these global companies than any other bank in Ireland. Talk to us about how we can help you locate and grow your company’s presence in Ireland. Contact Details: Diarmuid O’Neill, Head of Corporate Banking Ireland Tel: +353 1 641 4808 Email: diarmuid.e.o’[email protected] Web: www.aibcorporate-fdi.com Mick Murray, Head of Foreign Direct Investment Tel: +353 1 641 4248 Email: [email protected] AIB Corporate Banking Ireland Making Business Happen aibcorporate-fdi.com Allied Irish Banks, p.l.c., trading as AIB Corporate Banking Ireland, is regulated by the Central Bank of Ireland. Registered Office: Bankcentre, Ballsbridge, Dublin 4, Ireland. Registered in Ireland, No. 24173