Advertising Page Skin specifications

Advertising
Page Skin specifications
Contents
1. Page Skins
2. Page Skin tracking
(Updated Jan 2016)
3.
Advertising
Page Skin specifications
Page Skins
Creative: 2 x images (400 x 1500px). Desktop only*
Click through URL: Please provide (with tracking)
2 x images either
side of main
website content
For optimal results, use the area closest to the website
for any messaging or logos, and use the rest of the
image for solid colours or imagery that won't be
problematic if it is hidden on a narrow screen.
The area closest to the website is 100-150px on the
right-side of the left image, and 100-150px on the
left-side of the right image.
Deadlines are 4 Working Days Before Live Date
Combine with
other standard
advertising units
to complete a
site takeover
*Pageskins will not display on mobile, tablet or screens
below 1680px width – but it will still serve and generate
impressions in DFP. This means approx 60% of our
desktop traffic will see the pageskin ad, but it will be
counted as served to 100% of desktop users on DFP.
Copyright © 2016 City A.M. Limited
1.
Advertising
Page Skin specifications
Page Skin tracking
Tracking: We can include impression
trackers which give the client visibility of
how many times the skin has been served
but we cannot include client click trackers.
This is because of the custom way that
pageskins are implemented on the site
through DFP.
We track both impressions and clicks at our
end through our DFP and can provide this
info in a report to the client as required.
Copyright © 2016 City A.M. Limited
2.