sia snow sports participant study

Transcription

2012-2013
SIA SNOW SPORTS
PARTICIPANT STUDY
TABLE OF CONTENTS
Section
Page Number
Participation Demographics
5
Gender and Age Demographics
27
Income and Education Demographics
38
Ethnic Demographics
54
Geographic Demographics
62
Cross Participation
73
Participation Trends
91
SIA/Physical Activity Council 2013 Participation Study. ALL RIGHTS RESERVED.
2
METHODOLOGY
•
During January and February of 2013, a total of 42,356 online interviews were carried out with a
nationwide sample of individuals and households from the US Online Panel of over one million people
operated by Synovate/IPSOS. A total of 15,770 individual and 26,593 household surveys were completed.
The total panel is maintained to be representative of the US population for people ages 6 and older. Over
sampling of ethnic groups took place to boost response from typically under responding groups.
•
The 2013 participation survey sample size of 42,356 completed interviews provides a high degree of
statistical accuracy. All surveys are subject to some level of standard error — that is, the degree to which
the results might differ from those obtained by a complete census of every person in the US. A sport with a
participation rate of five percent has a confidence interval of plus or minus 0.21 percentage points at the
95 percent confidence level. This translates to plus or minus four percent of participants.
•
A weighting technique was used to balance the data to reflect the total US population ages six and above.
The following variables were used: gender, age, income, household size, region, population density and
panel join date. The total population figure used was 287,138,000 people ages six and older.
•
In this year’s report we have changed the definition of “inactivity.” In the past, we had included only those
participants who report no activity in any of the 126 activities listed for the data year. This year we included
19 sports/fitness activities that require minimal to no physical exertion. We also added a “calorie burning”
component.
•
The results of this study were validated by correlation with retail data (SIA RetailTRAK™ produced by the
Leisure Trends Group), sales and orders data (aggregated by Sports Marketing Services for SIA), and
skier rider visit data (from the Kottke End of Season report produced by the National Ski Areas
Association). The results of that validation exercise indicated that survey respondents were reporting
activity for the current season when questioned about 2011. The participation data is therefore presented
as activity for the 2012/2013 season in its entirety.
3
KEY FINDINGS
•
The total number of participants across all six disciplines totaled 19,286,000 in 2012/2013, down
2%.
•
Alpine skiers and snowboarders make up 49% of all snow sports participants.
•
54% of snow sports participants make more than $75K a year.
•
Telemark skiers (avg. 13 days) and snowboarders (avg. 11.3 days) participated the most this
season.
•
Snowshoeing is the most popular snow sport amongst women, representing 46% of snowshoers.
•
Freeskiing is the most diverse snow sport, with minorities representing half of its participants.
•
Over 39% of snowboarders are under age 24.
•
74% of snow sports participants are homeowners.
•
43% of snow sports participants are very interested in the winter Olympics.
•
The majority of skiers (18%) and snowboarders (27%) live in the Pacific region.
4
PARTICIPATION DEMOGRAPHICS
5
SNOW SPORTS PARTICIPANT PROFILE
Average Age
Gender of Participants
Percentage of participants currently in college or in possession of a
bachelor's degree or higher certification (i.e. PHD, M.D., J.D., etc.)
Most Popular Snow Sport Activity
State with most participants
State with most participation per capita
Total number of snow sports participants
Total number that identify themselves as skier/riders/snowshoers
but did not participate in the 2011/12 season.
13% ages 6-12, 10% ages 13-17, 17%
ages 18-24, 24% ages 25-34, 18% ages
35-44, 12% ages 45-54, 4% ages 55-64
and 2% ages 65+
62% Male, 38% Female
50%
Alpine Ski (8,243,000 participants)
California
Maine
19,286,000 (▼2%)
6.6M
Most common reasons for not participating
No one to go with.
Most common non-snow sport crossover activity
Walking for fitness
Household income above $75K per year
54%
6
ALPINE SKI PARTICIPANT PROFILE
Total Alpine Ski Participation
Age
Gender
8,243,000 (▼19.2%)
2% are ages 6-17, 57% are between 18-44, 16% are 4564 and 2% are 65+
% with Household Income >$75k
63%
% of Core Alpine Skiers with Household Incomes >$100K
45%
Bachelor’s Degree or Higher
56%
States with the Most Alpine Ski Participants
% of Alpine Skiers that also Ride a Snowboard
CA, NY, CO, TX, MN
17%
Avg. Price paid for Flat Skis (bindings sold separately) at
a Specialty Shop
$420.24
Avg. Price paid for Ski Systems at a Specialty Shop
$426.31
Avg. Price paid for Alpine Boots at a Specialty Shop
$320.98
Avg. Number of Days Alpine Skiing in 2012/2013
7.6
*Note – Due to the timing of this year’s survey, alpine ski participation occurring after the first week in February was not counted in the total.
Snowfall patterns this season resulted in heavier participation in the late season, after this survey had been conducted. Retail sales data and
NSAA’s Kottke End of Season (skier/rider visits) report indicate that participation numbers were much healthier in the February to April time
frame
missed
by this
year’s
survey
the reported decline in participation indicated by the data in this year’s survey.
SIA/Physical
Activity
Council
2013 participation
Participation Study.
ALL mitigating
RIGHTS RESERVED.
7
SNOWBOARD PARTICIPANT PROFILE
Total Snowboard Participation
Age
Gender
7,351,000 (▼3%)
29% are under 17, 51% ages 18-34, 19% between 35 and
54 and only 1% over age 55
42%
Avg. Price paid at Specialty for a Snowboard
$307.96
Avg. Price paid at Specialty for Snowboard Boots
$160.29
Avg. Price paid at Specialty for a Snowboard Bindings
$148.22
States with the Most Snowboarders
CA, NY, WA, CO, PA
Average Number of Days Riding
11.3
Percentage of Riders who also Alpine Ski
19%
Percentage of Snowboarders of Asian/Pacific Island Decent
10%
Percentage of Snowboarders of Hispanic Decent
Percentage of Snowboarders of African American/Black
Decent
Household Income Above $75K per Year
9%
10%
48%
*Note – Due to the timing of this year’s survey, snowboard participation occurring after the first week in February was not counted in the total.
Snowfall patterns this season resulted in heavier participation in the late season, after this survey had been conducted. Retail sales data and
NSAA’s Kottke End of Season (skier/rider visits) report indicate that participation numbers were much healthier in the February to April time
frame
missed
by this
year’s
survey
the reported decline in participation indicated by the data in this year’s survey.
SIA/Physical
Activity
Council
2013 participation
Participation Study.
ALL mitigating
RIGHTS RESERVED.
8
CROSS COUNTRY PARTICIPANT PROFILE
Total Cross Country Ski Participation
Age
Gender
3,307,000 (▼23%)
33% are under age 24, 42% are between 25 and 44, 20%
ages 45-64 and 5% ages 65+
49%
59%
% of XC Skiers that also Alpine Ski
41%
Where XC Skiers Participate
Public Nordic Centers
Avg. Price paid for XC Skis at a Specialty Shop
$170.43
Avg. Price paid for XC Boots at a Specialty Shop
$119.37
Avg. Number of Days XC Skiing in 2012/2013
% of XC Skiers who are very interested in the Winter
Olympics
9.4
54%
9
FREESKI PARTICIPANT PROFILE
Total Freeski Participation
Age
Gender
5,357,000 (▲47%)
23% under 17, 50% between 18 and 34, 27% over age 35
60%
49%
Percentage of Freeskiers of Asian/Pacific Island Decent
15%
Percentage of Freeskiers of Hispanic Decent
15%
Percentage of Freeskiers of African American/Black
Decent
18%
Regions with the Most Freeskiers
Percent who also Alpine Ski
Mid-Atlantic (25%) and Pacific (21%)
42%
Avg. Price paid at Specialty for Twin-Tip Skis
$420.74
Avg. Number of Days Freeskiing in 2012/2013
9.8
10
SNOWSHOE PARTICIPANT PROFILE
Total Snowshoe Participation
Age
Gender
4,029,000 (▼2%)
20% under 17, 39% 18-34, 29% 35-54 and 12% ages 55+
46%
57%
Regions with the Most Snowshoe Participants
Avg. Price paid for Snowshoes at a Specialty Shop
Biggest Economic Concern
Avg. Number of Days Snowshoeing in 2012/2013
Mid-Atlantic and Mountain (17%)
$131.88
Earning Less
9.2
11
TELEMARK PARTICIPANT PROFILE
Total Telemark Ski Participation
Age
Gender
2,766,000 (▲32%)
29% are under 17, 45% are between ages 18 and 35,
24% are ages 35-54, and 3% are ages 55+
51%
54%
Region with the Most Telemark Skiers
Mid-Atlantic (29%)
% of Telemark Skiers that also XC Ski
50%
Percentage of Telemark Skiers of Asian/Pacific Island
Decent
9%
Percentage of Telemark Skiers of Hispanic Decent
13%
Percentage of Telemark Skiers of African American/Black
Decent
21%
Avg. Number of Days Telemark Skiing in 2012/2013
13
12
BACKCOUNTRY SKIERS
Resort Backcountry Skiers
Age
Gender
Bachelor’s Degree or
Higher
Region
Income over $75K
23% between ages 6
and 24, 35% ages 25
to 34, 24% 35 to 44
and 18% over 45
76% Male, 24%
Female
59%
30% Pacific, 17% West
North Central
65%
Non-Resort Backcountry Skiers
Age
Gender
Higher
Region
Income over $75K
24% between 18 and
24, 36% ages 25 to 34,
17% 35 to 44 and 20%
over age 45
73% Male, 27%
Female
60%
22% Pacific, 19% West
North Central
60%
13
BACKCOUNTRY SNOWBOARDERS
Resort Backcountry
Snowboarders
Age
Gender
Higher
Region
Income over $75K
Non-Resort Backcountry
Snowboarders
11% under age 17,
21% between 18 and
24, 46% ages 25 to 34
and 22% over 35
68% Male, 32%
Female
55%
27% Pacific, 20% MidAtlantic
56%
Age
Gender
Higher
Region
Income over $75K
18% under 17, 22%
between 18 and 24,
45% ages 25 to 34 and
15% over 35
82% Male, 18%
Female
52%
26% Mid-Atlantic, 17%
Pacific
54%
14
SNOW SPORTS PARTICIPATION BY DISCIPLINE
9,000
8,000
Participants (000's)
7,000
6,000
5,000
4,000
3,000
2,000
1,000
0
Participants
Alpine Skiers
Snowboarders
8,243
7,351
Cross Country
Skiers
3,307
Freeskiers
Snowshoers
5,357
4,029
Telemark
Skiers
2,766
15
SNOW SPORTS PARTICIPATION BY DISCIPLINE
30.0%
Percent of Total Participation
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Total Participants
Alpine Skiers
Snowboarders
26.5%
23.7%
Cross Country
Skiers
10.6%
Freeskiers
Snowshoers
17.3%
13.0%
Telemark
Skiers
8.9%
16
PERCENTAGE OF PARTICIPANTS
Percent of Population 6+ That Participates
3.0%
2.5%
2.0%
1.5%
1.0%
0.5%
0.0%
Percent of Population 6+
Alpine Ski
Snowboard
2.9%
2.5%
Cross
Country Ski
1.2%
Snowshoe
Freeski
Telemark
1.4%
1.9%
1.0%
10.8% of the US population participated in at least one snow sport this season.
17
SNOW SPORTS PARTICIPATION TRENDS BY DISCIPLINE
14,000
Number of Participants (000's)
12,000
10,000
8,000
6,000
4,000
2,000
0
2008/2009 Season
2009/2010 Season
2010/2011 Season
2011/2012 Season
2012/2013 Season
Alpine Ski
Snowboard
10,346
10,919
11,504
10,201
8,243
7,159
7,421
8,196
7,579
7,351
Cross Country
Ski
3,848
4,157
4,530
4,318
3,307
Freeski
Snowshoe
Telemark Ski
2,711
2,950
3,647
3,641
5,357
4,922
3,431
3,823
4,111
4,029
1,435
1,482
1,821
2,099
2,766
18
ANNUAL GROWTH RATE
50.0%
40.0%
Percent Change
30.0%
20.0%
10.0%
0.0%
-10.0%
-20.0%
-30.0%
2008/09 to 2009/10
2009/10 to 2010/11
2010/11 to 2011/12
2011/12 to 2012/13
Alpine Ski
Snowboard
5.5%
5.4%
-11.3%
-19.2%
3.7%
10.4%
-7.5%
-3.0%
Cross Country
Ski
8.0%
9.0%
-4.7%
-23.4%
Snowshoe
Freeski
Telemark
17.4%
11.4%
7.5%
-2.0%
8.8%
23.6%
-0.2%
47.1%
3.3%
22.9%
15.3%
31.8%
19
YEAR-TO-YEAR CHANGE IN PARTICIPATION
50.0%
40.0%
Percent Change
30.0%
20.0%
10.0%
0.0%
-10.0%
-20.0%
-30.0%
Discipline
Alpine Ski
Snowboard
-19.2%
-3.0%
Cross Country
Ski
-23.4%
Freeskiers
Snowshoe
Telemark Ski
47.1%
-2.0%
31.8%
20
SINGLE AND MULTI-DISCIPLINE PARTICIPANTS
9,000
8,000
7,000
Participants
6,000
5,000
4,000
3,000
2,000
1,000
0
Multi Discipline Participants
Single Discipline Participants
Alpine Skiers
Snowboarders
3,895
4,348
3,124
4,227
Cross Country
Skiers
2,235
1,072
Snowshoers
2,939
1,090
Freestyle
Skiers
4,461
896
Telemark
Skiers
2,632
134
21
SINGLE DISCIPLINE PARTICIPATION
40.0%
35.0%
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Single Discipline Participants
Alpine Skiers
Snowboarders
37.0%
35.9%
Cross Country
Skiers
9.1%
Snowshoers
9.3%
Freestyle
Skiers
7.6%
Telemark
Skiers
1.1%
22
AVERAGE NUMBER OF DAYS PARTICIPATED
14.0
Average Number of Days
12.0
10.0
8.0
6.0
4.0
2.0
0.0
Average Days Participated
Alpine Ski
Snowboard
7.6
11.3
Cross Country
Ski
9.4
Freeskiers
Snowshoe
Telemark Ski
9.8
9.2
13.0
23
PARTICIPATION VS. NON-PARTICIPATION
19,286,000
6,614,000
Participants
Considers Themselves Participants
Total projected participation for the 2012/2013 season was 19,286,000 people; 6,614,000 people consider themselves
skiers, riders and snowshoers but did not make it to the mountain this season.
24
REASONS FOR NOT PARTICIPATING
No One to Go With
18.9%
Age
17.3%
Other
13.4%
Poor Weather
12.2%
Changed Residences
11.5%
Prefer Activities Closer to Home
8.9%
Prefer Other Sports/Vacation
8.9%
Don't Want to Get Injured
7.4%
Ill Health
7.4%
Unfit
0.0%
5.7%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
18.0%
20.0%
25
WHAT ENCOURAGES PARTICIPATION
70.0%
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
Cross Country
Alpine
Freestyle
Snowboard
Snowshoe
Telemark
Having
Someone to
Take Part
With
61.9%
60.2%
51.7%
59.6%
65.6%
45.2%
Tax Break on
Equipment
and Fees
26.1%
25.2%
30.9%
23.9%
19.9%
30.3%
Availablity to
Participate in
my
Community
24.8%
20.7%
29.3%
18.8%
26.3%
27.5%
New
Equipment
Introductory
Lesson/Outing
Having a
Friend Take
Me Along
23.7%
20.8%
42.5%
24.1%
26.8%
23.3%
23.2%
27.2%
32.2%
26.5%
29.6%
24.4%
39.4%
41.8%
38.7%
42.0%
44.1%
38.9%
Having a
Being in
More Vacation Fewer Work
Friend Instruct
Better Health
Time
Commitments
me
25.9%
23.7%
37.2%
28.2%
31.7%
26.3%
21.7%
17.4%
24.3%
23.1%
31.3%
24.4%
29.0%
31.6%
29.4%
26.0%
26.9%
28.0%
21.9%
25.9%
23.2%
24.0%
26.7%
15.3%
26
GENDER AND AGE DEMOGRAPHICS
27
GENDER DEMOGRAPHICS
MALE VS. FEMALE BY DISCIPLINE
70.0%
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
Male
Female
Cross Country
59.9%
40.1%
Alpine
59.9%
40.1%
Freeski
63.7%
36.3%
Snowboard
67.4%
32.6%
Snowshoe
53.7%
46.3%
Telemark
61.3%
38.7%
28
AGE DEMOGRAPHICS
SKI VS. SNOWBOARD
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Ski
Snowboard
6~12
12.8%
12.4%
13~17
11.3%
16.2%
18~24
15.1%
24.6%
25~34
21.7%
26.6%
35~44
20.4%
14.2%
45~54
12.3%
5.2%
55~64
4.1%
0.6%
65+
2.3%
0.2%
29
AGE DEMOGRAPHICS
CROSS COUNTRY, FREESKI, SNOWSHOE & TELEMARK
35.0%
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Cross Country
Freeski
Snowshoe
Telemark
6~12
11.5%
13.2%
13.0%
12.8%
13~17
5.7%
10.1%
6.9%
16.2%
18~24
15.4%
21.6%
14.2%
20.3%
25~34
25.6%
28.6%
25.1%
24.4%
35~44
16.5%
15.3%
14.9%
14.3%
45~54
13.4%
8.6%
13.7%
9.4%
55~64
6.6%
2.3%
8.9%
1.7%
65+
5.3%
0.5%
3.3%
0.8%
30
AGE DEMOGRAPHICS
CASUAL VS. CORE ALPINE SKIERS
40.0%
Percent of Alpine Participants
35.0%
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Casual 1+ Days
Core 9+ Days
6~12
9.9%
16.3%
13~17
5.2%
16.9%
18~24
14.9%
12.4%
25~34
36.3%
11.2%
35~44
18.3%
16.7%
45~54
10.7%
16.1%
55~64
3.2%
6.8%
65+
1.4%
3.6%
31
AGE DEMOGRAPHICS
CASUAL VS. CORE SNOWBOARDERS
50.0%
45.0%
Percent of Snowboard Participants
40.0%
35.0%
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Casual 1+ Days
Core 9+ Days
6~12
7.7%
19.1%
13~17
7.4%
19.3%
18~24
22.0%
24.1%
25~34
42.9%
18.7%
35~44
13.0%
11.2%
45~54
4.1%
5.5%
55~64
1.5%
2.1%
65+
1.5%
0.0%
32
AGE DEMOGRAPHICS
MALE VS. FEMALE ALPINE SKIERS
25.0%
Percent of Alpine Participation
20.0%
15.0%
10.0%
5.0%
0.0%
Male Alpine Skiers
Female Alpine Skiers
6~12
10.4%
16.5%
13~17
10.0%
13.2%
18~24
13.6%
17.3%
25~34
21.1%
22.6%
35~44
22.1%
18.0%
45~54
14.2%
9.3%
55~64
5.9%
1.4%
65+
2.7%
1.7%
33
AGE DEMOGRAPHICS
MALE VS. FEMALE SNOWBOARDERS
35.0%
Percent of Snowboard Participation
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Male Snowboarders
Female Snowboarders
6~12
12.8%
11.6%
13~17
18.7%
11.0%
18~24
21.7%
30.5%
25~34
25.3%
29.2%
35~44
14.1%
14.4%
45~54
6.3%
2.9%
55~64
0.8%
0.3%
65+
0.2%
0.1%
34
AGE DEMOGRAPHICS
MALE VS. FEMALE CROSS COUNTRY SKIERS
30.0%
Percent of Cross Country Participation
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Male XC Skiers
Female XC Skiers
6~12
11.1%
12.0%
13~17
5.2%
6.4%
18~24
13.4%
18.4%
25~34
25.9%
25.1%
35~44
19.1%
12.5%
45~54
12.8%
14.4%
55~64
7.3%
5.6%
65+
5.1%
5.6%
35
AGE DEMOGRAPHICS
MALE VS. FEMALE FREESKIERS
35.0%
Percent of Freeski Participation
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Male Freeskiers
Female Freeskiers
6~12
12.6%
14.3%
13~17
10.4%
9.4%
18~24
19.2%
25.8%
25~34
28.4%
28.9%
35~44
15.8%
14.4%
45~54
10.3%
5.5%
55~64
2.6%
1.7%
65+
0.8%
0.0%
36
AGE DEMOGRAPHICS
PERCENT OF POPULATION THAT PARTICIPATES
5.0%
Percent of Population that Participates
4.5%
4.0%
3.5%
3.0%
2.5%
2.0%
1.5%
1.0%
0.5%
0.0%
Alpine Ski
Snowboard
6~12
3.6%
2.4%
13~17
4.4%
2.5%
18~24
4.1%
3.8%
25~34
4.3%
3.7%
35~44
4.2%
2.0%
45~54
2.3%
1.0%
55~64
0.9%
0.3%
65+
0.5%
0.1%
37
INCOME AND EDUCATION DEMOGRAPHICS
38
INCOME DEMOGRAPHICS
ALPINE VS. SNOWBOARD
50.0%
45.0%
40.0%
35.0%
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Ski
Snowboard
Under $25,000
6.7%
17.9%
$25,000 to $49,999
14.6%
17.5%
$50,000 to $74,999
15.7%
16.7%
$75,000 to $99,999
17.0%
12.1%
$100,000+
46.1%
35.7%
39
INCOME DEMOGRAPHICS
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
Cross Country
Freeski
Snowshoe
Telemark
Under $25,000
13.00%
10.60%
15.10%
16.40%
$25,000 to $49,999
21.60%
17.00%
21.80%
17.30%
$50,000 to $74,999
16.00%
12.30%
17.20%
15.50%
$75,000 to $99,999
14.90%
12.20%
12.50%
8.40%
$100,000+
34.50%
47.90%
33.40%
42.40%
40
INCOME DEMOGRAPHICS
CASUAL VS. CORE ALPINE SKIERS
50.0%
45.0%
Percent of Alpine Participation
40.0%
35.0%
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Casual 1+ Days
Core 9+ Days
Under $25,000
9.4%
13.8%
$25,000 to $49,999
19.9%
12.2%
$50,000 to $74,999
15.9%
16.7%
$75,000 to $99,999
11.8%
12.5%
$100,000+
42.9%
44.8%
41
INCOME DEMOGRAPHICS
CASUAL VS. CORE SNOWBOARDERS
40.0%
Percent of Snowboard Participation
35.0%
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Casual 1+ Days
Core 9+ Days
Under $25,000
16.0%
12.4%
$25,000 to $49,999
20.3%
23.1%
$50,000 to $74,999
14.1%
18.7%
$75,000 to $99,999
12.3%
12.8%
$100,000+
37.3%
33.1%
42
INCOME DEMOGRAPHICS
50.00%
45.00%
40.00%
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%
Male Alpine Skiers
Under $25,000
7.50%
5.30%
$25,000 to
$49,999
14.30%
15.00%
$50,000 to
$74,999
15.40%
16.20%
$75,000 to
$99,999
16.50%
17.70%
$100,000+
46.30%
45.70%
43
INCOME DEMOGRAPHICS
40.0%
35.0%
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Male Snowboarders
Female Snowboarders
Under $25,000
19.3%
15.0%
$25,000 to
$49,999
17.3%
18.0%
$50,000 to
$74,999
15.5%
19.3%
$75,000 to
$99,999
11.8%
12.7%
$100,000+
36.0%
34.9%
44
SNOW SPORTS SPENDING HABITS
70.0%
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
Cross Country
Alpine
Freeski
Snowboard
Snowshoe
Telemark
More
19.1%
23.7%
30.4%
19.0%
20.9%
23.3%
Same
57.7%
53.5%
42.5%
52.1%
44.0%
57.6%
Less
10.5%
11.7%
12.6%
11.1%
8.7%
14.1%
No spending
12.7%
11.2%
14.5%
17.7%
26.3%
5.0%
45
ECONOMIC CONCERNS
45.0%
40.0%
35.0%
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Recent Job
Loss
Cross Country
Alpine
Freeski
Snowboard
Snowshoe
Telemark
22.3%
9.8%
19.4%
13.0%
13.9%
19.5%
Concerned
About
Potential Job
Loss
18.3%
14.0%
27.4%
12.6%
15.6%
21.9%
Earning Less
27.8%
22.8%
30.2%
24.0%
38.3%
30.8%
Increase in
Medical/
Healthcare
Expenses
20.3%
21.4%
30.4%
14.7%
24.3%
28.9%
Increase in
Household
Expenses
Buying a New
Home
21.7%
21.5%
32.0%
18.0%
23.0%
17.7%
15.7%
12.2%
18.9%
11.8%
12.1%
34.3%
Cutting Back Cutting Back Cutting Back
on Nonon Dining/
on Donations
Essentials
Entertainment to Charities
26.4%
30.6%
23.1%
29.0%
33.8%
17.1%
27.2%
23.0%
21.4%
22.8%
28.6%
17.5%
13.0%
12.5%
11.8%
10.5%
15.9%
14.6%
None of the
Above
28.3%
35.1%
26.0%
38.4%
29.6%
19.3%
46
EDUCATION DEMOGRAPHICS
40.0%
35.0%
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Ski
Snowboard
8th Grade or
Less
15.2%
16.3%
1-3 Years of
High School
6.9%
9.9%
High School
Grad
6.1%
11.4%
1-3 Years
College
15.5%
20.7%
College Grad
34.4%
30.1%
Post-Grad
Studies
18.6%
8.8%
Other
3.2%
2.9%
47
40.0%
35.0%
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Cross Country
Freeski
Snowshoe
Telemark
8th Grade or
Less
12.6%
10.9%
11.8%
15.1%
1-3 Years of
High School
4.1%
4.7%
4.1%
3.9%
High School
Grad
8.2%
13.5%
10.4%
12.6%
1-3 Years
College
16.5%
21.7%
16.9%
14.8%
College Grad
35.4%
33.2%
33.8%
34.3%
Post-Grad
Studies
19.5%
8.2%
18.9%
7.3%
Other
3.6%
7.9%
4.1%
12.1%
48
ALL SNOW SPORTS AGE 18+
60.0%
Percent of Participation
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
Cross Country
Alpine
Freestyle
Snowboard
Snowshoe
Telemark
8th Grade or
Less
4.0%
2.1%
2.2%
0.7%
1.4%
4.2%
1-3 Years of High
School
1.4%
1.0%
1.0%
2.2%
1.5%
4.3%
High School
Grad
8.6%
6.7%
15.0%
14.1%
11.1%
12.0%
1-3 Years
College
19.8%
20.3%
27.8%
28.6%
20.4%
20.8%
College Grad
42.8%
45.4%
43.3%
42.1%
42.1%
48.3%
Post-Grad
Studies
23.5%
24.6%
10.7%
12.3%
23.6%
10.3%
49
35.0%
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Male Alpine Skiers
8th Grade
or Less
12.7%
18.8%
1-3 Years of
High School
6.2%
8.1%
High School
Grad
7.1%
4.6%
1-3 Years
College
16.5%
14.1%
College
Grad
34.7%
34.1%
Post-Grad
Studies
19.1%
17.9%
Other
3.7%
2.5%
50
40.0%
35.0%
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Male Snowboarders
Female Snowboarders
8th Grade
or Less
18.8%
11.1%
1-3 Years
of High
School
11.2%
7.2%
High School
Grad
1-3 Years
College
College
Grad
Post-Grad
Studies
Other
11.7%
10.8%
20.9%
20.2%
26.6%
37.2%
7.9%
10.6%
3.0%
2.9%
51
EMPLOYMENT STATUS: ALL PARTICIPANTS
60.0%
Percent of Participants
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
Cross Country
Alpine
Freeski
Snowboard
Snowshoe
Telemark
Work for
someone else
full-time
Temporarily
unemployed
44.8%
47.1%
53.5%
38.7%
49.5%
49.1%
2.4%
3.9%
1.9%
7.7%
3.2%
2.2%
Self-employed
Work for
someone else
part-time
Retired and
not employed
Disabled and
not employed
Student and
not employed
7.4%
5.0%
5.3%
4.8%
4.8%
6.6%
13.0%
6.9%
8.0%
10.3%
5.7%
6.7%
5.6%
4.2%
1.6%
0.7%
6.0%
1.9%
1.4%
0.7%
0.4%
1.4%
0.5%
7.3%
18.5%
26.6%
19.6%
31.3%
22.4%
11.7%
Full-time
homemaker
and not
employed
3.4%
3.6%
4.2%
3.1%
4.2%
4.4%
52
EMPLOYMENT STATUS: PARTICIPANTS 25+
90.0%
80.0%
70.0%
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
Cross Country
Alpine
Freeski
Snowboard
Snowshoe
Telemark
Work for
someone else
full-time
Temporarily
unemployed
58.4%
66.3%
76.4%
64.3%
61.2%
75.1%
2.6%
4.4%
2.3%
9.3%
4.5%
2.7%
Work for
Self-employed someone else
part-time
9.3%
7.5%
6.6%
8.5%
6.6%
7.9%
11.3%
5.5%
6.8%
7.5%
7.2%
7.1%
Retired and
not employed
Disabled and
not employed
Student and
not employed
8.1%
6.8%
2.5%
1.3%
9.1%
2.8%
2.0%
0.9%
0.0%
0.5%
0.8%
0.0%
4.1%
3.1%
0.0%
2.6%
4.8%
0.0%
Full-time
homemaker
and not
employed
4.2%
5.4%
5.4%
5.9%
5.8%
4.4%
53
ETHNIC DEMOGRAPHICS
54
ETHNIC DEMOGRAPHICS: BY DISCIPLINE
80.0%
70.0%
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
Alpine
Snowboard
Cross Country
Freeski
Snowshoe
Telemark
African
American/Black
7.3%
10.2%
13.0%
17.8%
9.8%
20.8%
Asian/Pacific Islander
10.6%
10.4%
7.3%
15.2%
5.7%
8.9%
Caucasian/White,
non-Hispanic
72.1%
67.1%
69.5%
50.4%
75.3%
54.0%
Hispanic
Other
5.9%
9.1%
4.9%
14.6%
6.7%
13.1%
4.1%
3.2%
5.3%
1.9%
2.6%
3.2%
55
ETHNIC DEMOGRAPHICS
3%
9%
10%
Caucasian/White, Non-Hispanic
Asian/Pacific Islander
Hispanic
African American/Black
12%
Other
66%
56
YEAR-TO-YEAR CHANGE IN ETHNICITY: ALPINE SKI
90%
80%
Percent of Alpine Skiers
70%
60%
50%
40%
30%
20%
10%
0%
Alpine 2009/10
Alpine 2010/11
Alpine 2011/12
Alpine 2012/13
Four-Year Average
Caucasian/White,
non-Hispanic
81%
71%
80%
72%
76%
Asian/Pacific
Islander
9%
12%
9%
11%
10%
Hispanic
6%
10%
6%
6%
7%
African
American/Black
2%
5%
3%
7%
4%
Other
2%
3%
3%
4%
3%
57
YEAR-TO-YEAR CHANGE IN ETHNICITY: SNOWBOARD
80%
Percent of Snowboarders
70%
60%
50%
40%
30%
20%
10%
0%
Snowboard 2009/10
Snowboard 2010/11
Snowboard 2011/12
Snowboard 2012/13
Four-Year Average
Caucasian/White,
non-Hispanic
77%
64%
67%
67%
69%
Asian/Pacific
Islander
12%
16%
15%
10%
13%
Hispanic
7%
10%
10%
9%
9%
African
American/Black
3%
7%
5%
10%
6%
Other
2%
3%
3%
3%
3%
58
YEAR-TO-YEAR CHANGE IN ETHNICITY:
CROSS COUNTRY SKI
80%
Percent of Cross Country Skiers
70%
60%
50%
40%
30%
20%
10%
0%
Cross Country 2009/10
Four-Year Average
Caucasian/White,
non-Hispanic
79%
68%
74%
70%
73%
Asian/Pacific
Islander
11%
11%
11%
7%
10%
Hispanic
4%
9%
8%
5%
7%
African
American/Black
3%
9%
4%
13%
7%
Other
4%
4%
3%
5%
4%
59
YEAR-TO-YEAR CHANGE IN ETHNICITY: SNOWSHOE
80%
Percent of Snowshoers
70%
60%
50%
40%
30%
20%
10%
0%
Snowshoe 2009/10
Snowshoe 2010/11
Snowshoe 2011/12
Snowshoe 2012/13
Four-Year Average
Caucasian/White,
non-Hispanic
75%
65%
79%
75%
74%
Asian/Pacific
Islander
13%
14%
9%
6%
10%
Hispanic
6%
10%
7%
7%
7%
African
American/Black
3%
9%
3%
10%
6%
Other
4%
2%
2%
3%
3%
60
YEAR-TO-YEAR CHANGE IN ETHNICITY: FREESKI
70%
Percent of Freestyle Skiers
60%
50%
40%
30%
20%
10%
0%
Freeski 2009/10
Freeski 2010/11
Freeski 2011/12
Freeski 2012/13
Four-Year Average
Caucasian/White,
non-Hispanic
64%
53%
65%
50%
58%
Asian/Pacific
Islander
18%
16%
18%
15%
17%
Hispanic
10%
14%
9%
15%
12%
African
American/Black
6%
15%
7%
18%
12%
Other
2%
2%
2%
2%
2%
61
GEOGRAPHIC DEMOGRAPHICS
62
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Ski
Snowboard
New
England
Middle
Atlantic
East North
Central
8.5%
7.4%
15.6%
16.3%
12.8%
14.4%
West
North
Central
7.8%
7.2%
South
Atlantic
11.0%
10.7%
East
South
Central
3.6%
1.7%
West
South
Central
7.3%
4.5%
Mountain
Pacific
15.8%
11.1%
17.6%
26.8%
63
35.0%
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Cross Country
Freeski
Snowshoe
Telemark
New
England
8.7%
3.6%
14.2%
12.0%
Middle
Atlantic
18.2%
25.3%
16.6%
28.6%
East North
Central
16.0%
9.8%
13.3%
6.9%
West North
Central
10.7%
7.3%
12.4%
5.5%
South
Atlantic
10.1%
12.6%
5.2%
8.7%
East South
Central
5.1%
4.3%
3.3%
6.3%
West South
Central
4.8%
6.7%
4.4%
6.3%
Mountain
Pacific
10.4%
9.6%
16.6%
8.7%
15.9%
20.9%
14.0%
17.1%
64
PERCENT OF ALPINE PARTICIPANTS PER STATE
California
13.60%
Georgia
1.90%
Iowa
0.60%
New York
8.90%
Missouri
1.80%
Oklahoma
0.60%
Colorado
6.60%
Virginia
1.80%
Arkansas
0.50%
Texas
5.30%
Tennessee
1.70%
Delaware
0.50%
Minnesota
4.30%
Indiana
1.60%
Kansas
0.50%
Massachusetts
4.20%
Wisconsin
1.50%
New Mexico
0.50%
New Jersey
3.90%
Idaho
1.40%
Nebraska
0.40%
Michigan
3.80%
Arizona
1.30%
Vermont
0.30%
Illinois
3.30%
Nevada
1.20%
District of Columbia
0.10%
Pennsylvania
2.90%
Oregon
1.20%
Mississippi
0.10%
Washington
2.90%
Maryland
1.00%
Rhode Island
0.10%
Florida
2.70%
Alabama
0.90%
South Dakota
0.10%
Ohio
2.50%
Maine
0.90%
West Virginia
0.10%
Utah
2.50%
New Hampshire
0.90%
Wyoming
0.10%
Montana
2.20%
Kentucky
0.80%
Alaska
-
North Carolina
2.20%
Louisiana
0.80%
Hawaii
-
Connecticut
2.10%
South Carolina
0.80%
North Dakota
-
65
TOP TEN STATES WHERE ALPINE SKIERS LIVE
MN 4.3%
NY 8.9%
MI 3.8%
IL 3.3%
CA 13.6%
MA 4.2%
NJ 3.9%
PA 2.9%
CO 6.6%
TX 5.3%
66
SKIER DENSITY
PERCENT OF POPULATION THAT ALPINE SKIS BY STATE
Montana
19.0%
Indiana
2.9%
Alabama
1.7%
Colorado
11.3%
New Mexico
2.9%
South Carolina
1.7%
Minnesota
7.5%
Wyoming
2.6%
Georgia
1.6%
Utah
6.7%
Missouri
2.4%
Oklahoma
1.6%
Idaho
6.5%
Oregon
2.3%
Arkansas
1.5%
New Hampshire
6.2%
Tennessee
2.3%
Kansas
1.5%
Massachusetts
5.9%
Illinois
2.1%
Kentucky
1.5%
Connecticut
5.1%
Nebraska
2.1%
Maryland
1.5%
Maine
5.0%
Pennsylvania
2.1%
Florida
1.4%
Vermont
4.8%
Wisconsin
2.1%
1.3%
New York
4.2%
Arizona
2.0%
South Dakota
1.2%
Delaware
4.1%
Iowa
1.9%
Rhode Island
0.8%
Michigan
3.6%
Louisiana
1.9%
West Virginia
0.5%
New Jersey
3.5%
North Carolina
1.9%
Mississippi
0.4%
Washington
3.4%
Ohio
1.9%
Alaska
0.0%
Nevada
3.3%
Texas
1.8%
Hawaii
0.0%
California
3.2%
Virginia
1.8%
North Dakota
0.0%
67
SKIER DENSITY
ME 5.0%
MT 19.0%
MN 7.5%
NH 6.2%
VT 4.8%
ID 6.5%
MA 5.9%
CT 5.1%
UT 6.7%
CO 11.3%
68
PERCENT OF SNOWBOARD PARTICIPANTS PER STATE
California
18.8%
North Carolina
2.0%
South Carolina
0.5%
New York
9.4%
Indiana
1.9%
Vermont
0.5%
Washington
5.1%
Wisconsin
1.8%
Kentucky
0.4%
Colorado
4.0%
Georgia
1.6%
Nebraska
0.4%
Pennsylvania
4.0%
Maine
1.5%
Rhode Island
0.4%
Michigan
3.9%
Maryland
1.5%
Arkansas
0.3%
Ohio
3.7%
Missouri
1.3%
New Hampshire
0.3%
Texas
3.2%
Iowa
1.2%
Oklahoma
0.3%
Illinois
3.1%
Nevada
1.2%
West Virginia
0.3%
New Jersey
3.0%
Idaho
1.0%
0.2%
Oregon
2.8%
New Mexico
1.0%
Montana
0.2%
Utah
2.8%
Arizona
0.9%
Mississippi
0.1%
Massachusetts
2.5%
South Dakota
0.9%
North Dakota
0.1%
Minnesota
2.5%
Kansas
0.8%
Delaware
0.0%
Virginia
2.4%
Louisiana
0.7%
Alaska
0.0%
Connecticut
2.2%
Tennessee
0.7%
Hawaii
0.0%
Florida
2.2%
Alabama
0.5%
Wyoming
0.0%
69
TOP TEN STATES WHERE SNOWBOARDERS LIVE
WA 5.1%
NY 9.4%
MI 3.9%
NJ 3.0%
IL 3.1%
CA 18.8%
PA 4.0%
CO 4.0%
OH 3.7%
TX 3.2%
70
RIDER DENSITY
South Dakota
10.2%
Nevada
3.0%
North Dakota
1.4%
Maine
7.4%
Rhode Island
2.8%
West Virginia
1.4%
Vermont
7.1%
Pennsylvania
2.6%
Arizona
1.2%
Utah
6.7%
2.5%
Georgia
1.2%
Colorado
6.1%
Ohio
2.5%
Florida
1.0%
Washington
5.4%
New Jersey
2.4%
South Carolina
1.0%
New Mexico
5.3%
Kansas
2.2%
Texas
1.0%
Oregon
4.8%
Virginia
2.2%
Alabama
0.8%
Connecticut
4.7%
Wisconsin
2.2%
Arkansas
0.8%
Idaho
4.2%
Maryland
2.0%
Tennessee
0.8%
California
3.9%
Nebraska
1.9%
Oklahoma
0.7%
Minnesota
3.9%
New Hampshire
1.9%
Kentucky
0.6%
New York
3.9%
Illinois
1.8%
Mississippi
0.4%
Iowa
3.4%
Missouri
1.6%
Delaware
0.3%
Michigan
3.3%
Montana
1.6%
Alaska
0.0%
Massachusetts
3.2%
North Carolina
1.5%
Hawaii
0.0%
Indiana
3.1%
Louisiana
1.4%
Wyoming
0.0%
71
RIDER DENSITY
PERCENT OF POPULATION THAT SNOWBOARDS BY STATE
WA 5.4%
ME 7.4%
VT 7.1%
OR 4.8%
ID 4.2%
SD 10.2%
CT 4.7%
UT 6.7%
CO 6.1%
NM 5.3%
72
CROSS PARTICIPATION
73
WHERE PARTICIPANTS ALPINE SKI
3%
7%
17%
Resort-Marked Trails
Resort-Backcountry/Ungroomed Trails
Non-Resort-Backcountry/Ungroomed Trails
Other
73%
74
TYPES OF SKIS ALPINE SKIERS PREFER
40.0%
35.0%
Percent of Total
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Type of Ski
Twin-Tips
30.8%
Telemark
12.80%
AT/Randonee
19.40%
None of These
37.1%
75
WHERE SNOWBOARDERS RIDE
4%
4%
9%
Resort-Marked Trails
Resort-Backcountry/Ungroomed Trails
12%
47%
Non-Resort Backcountry/Ungroomed Trails
Terrain Park
Urban Area
Golf Course
Other
11%
13%
76
WHERE CROSS COUNTRY SKIERS SKI
8%
35%
20%
Private Nordic Center
Public Nordic Center
Backcountry
Other Non-Groomed Terrain
37%
77
TYPES OF SKIS CROSS COUNTRY SKIERS PREFER
6%
12%
Classic Cross Country Skis
AT/Randonee Skis
12%
Telemark Skis
Other Skis
70%
78
WHERE FREESKIERS PARTICIPATE
6%
11%
38%
Resort
Terrain Park
13%
Urban Area
Golf Course
Other
32%
79
CROSS PARTICIPATION
PERCENT OF ALPINE SKIERS IN OTHER DISCIPLINES
18.0%
16.0%
14.0%
12.0%
10.0%
8.0%
6.0%
4.0%
2.0%
0.0%
Cross Country
17.0%
Freeski
14.2%
Snowboard
16.7%
Snowshoe
11.5%
Telemark
5.8%
80
CROSS PARTICIPATION
PERCENT OF SNOWBOARDERS IN OTHER DISCIPLINES
20.0%
18.0%
16.0%
14.0%
12.0%
10.0%
8.0%
6.0%
4.0%
2.0%
0.0%
Cross Country
10.0%
Alpine
18.9%
Freeski
12.7%
Snowshoe
9.0%
Telemark
7.2%
81
CROSS PARTICIPATION
PERCENT OF XC SKIERS IN OTHER DISCIPLINES
45.0%
40.0%
35.0%
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Percent of Cross Country Skiers
Alpine
41.2%
Freeski
23.5%
Snowboard
21.4%
Snowshoe
26.4%
Telemark
15.6%
82
CROSS PARTICIPATION
PERCENT OF FREESKIERS IN OTHER DISCIPLINES
45.0%
40.0%
35.0%
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Percent of Freeskiers
Cross Country
28.6%
Alpine
41.9%
Snowboard
33.00%
Snowshoe
19.60%
Telemark
18.20%
83
CROSS PARTICIPATION
PERCENT OF TELEMARK SKIERS IN OTHER DISCIPLINES
51.0%
50.0%
49.0%
48.0%
47.0%
46.0%
45.0%
44.0%
43.0%
Percent of Telemark Skiers
Cross Country
50.4%
Alpine
45.7%
Freeski
48.4%
Snowboard
49.9%
Snowshoe
48.1%
84
CROSS PARTICIPATION
ALPINE SKIERS THAT PARTICIPATE IN OTHER SPORTS
50.00%
45.00%
40.00%
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%
Participation Rate
Running/
Jogging
Walking
for Fitness
Bicycling
(Road/
Paved
Surface)
Bowling
Hiking
(Day)
Billiards/
Pool
47.70%
44.70%
38.60%
38.30%
37.10%
35.60%
Camping
(Within 1/4
Mile of
Vehicle/
Home)
34.00%
Treadmill
Weight/
Resistance
Machines
Free
Weights
(Hand
Weights)
32.50%
31.70%
29.50%
85
CROSS PARTICIPATION
SNOWBOARDERS THAT PARTICIPATE IN OTHER SPORTS
50.00%
45.00%
40.00%
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%
Participation Rate
Running/
Jogging
Walking
for Fitness
Bowling
Billiards/
Pool
Bicycling
(Road/
Paved
Surface)
49.80%
42.80%
40.30%
40.20%
35.20%
Camping
(Within 1/4
Mile of
Vehicle/
Home)
35.00%
Free
Weights
(Hand
Weights)
Free
Weights
(Dumbells)
Weight/
Resistance
Machines
Treadmill
34.60%
34.50%
32.70%
32.20%
86
CROSS PARTICIPATION
CROSS COUNTRY SKIERS THAT PARTICIPATE IN OTHER SPORTS
50.0%
45.0%
Percent of XC Skiers
40.0%
35.0%
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Participation Rate
Walking for
Fitness
Skiing
(Alpine/
Downhill)
Hiking
(Day)
Running/
Jogging
49.3%
45.8%
43.4%
42.9%
Camping
(Within 1/4
Mile of
Vehicle/
Home)
39.9%
Bicycling
(Road/
Paved
Surface)
Bowling
Billiards/
Pool
Snowshoe
Aerobics
(HighImpact)
38.7%
35.9%
34.3%
34.2%
33.0%
87
CROSS PARTICIPATION
FREESKIERS THAT PARTICIPATE IN OTHER SPORTS
60.00%
Percent of Freeskiers
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
Participation Rate
Skiing
(Cross
Country)
Skiing
(Alpine/
Downhill)
Running/
Jogging
Snowboard
Bowling
Billiards/
Pool
Walking for
Fitness
Snowmobile
Bicycling
(Road/
Paved
Surface)
53.60%
50.10%
42.60%
42.50%
42.50%
41.70%
38.10%
36.60%
35.40%
Camping
(Within 1/4
Mile of
Vehicle/
Home)
34.20%
88
CROSS PARTICIPATION
SNOWSHOERS THAT PARTICIPATE IN OTHER SPORTS
Percent of Snowshoers
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
Participation Rate
Walking for
Fitness
Hiking (Day)
Fishing
(Freshwater
/Other)
Skiing
(Cross
Country)
Camping
(Within 1/4
Mile of
Vehicle/
Home)
Bicycling
(Road/
Paved
Surface)
Bowling
Running/
Jogging
56.90%
49.00%
44.80%
44.50%
42.70%
41.20%
40.20%
39.20%
Wildlife
Viewing
More Than
1/4 Mile
From
Home/
Vehicle
38.30%
Skiing
(Alpine/
Downhill)
36.30%
89
CROSS PARTICIPATION
TELEMARK SKIERS THAT PARTICIPATE IN OTHER SPORTS
60.00%
Percent of Telemark Skiers
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
Participation Rate
Skiing
(Cross
Country)
Snow
Mobiling
Martial Arts
Skiing
(Freeski)
Skiing
(Alpine/
Downhill)
50.40%
57.30%
53.20%
48.40%
45.70%
Backpack
Overnight More Than
1/4 Mile
From
Vehicle/
Home
47.80%
Baseball
MMA for
Fitness
Boxing for
Competition
Camping
(Within 1/4
Mile of
Vehicle/
Home)
47.40%
45.00%
44.90%
44.70%
90
PARTICIPANT TRENDS
91
HOME OWNERSHIP
80.0%
70.0%
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
Cross Country
Alpine
Freeski
Snowboard
Snowshoe
Telemark
Owned
75.8%
76.8%
72.8%
72.3%
74.0%
69.6%
Rented
22.0%
20.8%
26.2%
26.4%
25.3%
30.4%
Occupied with No Rent Paid
2.2%
2.3%
1.0%
1.3%
0.7%
0.0%
92
TYPE OF OCCUPANCY
70.0%
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
Cross Country
Alpine
Freeski
Snowboard
Snowshoe
Telemark
Mobile Home
or Trailer
12.6%
6.8%
16.6%
8.7%
13.6%
21.8%
Single Family
Home
Detached
59.0%
60.9%
45.8%
59.1%
58.1%
33.5%
Single Family
Home Attached
Building for 2
Families
Building for 3 or
More Families
Other
7.4%
11.0%
16.3%
13.5%
8.9%
19.7%
8.6%
5.6%
6.4%
5.4%
7.7%
10.5%
9.3%
13.4%
12.3%
10.2%
8.6%
12.8%
3.1%
2.3%
2.7%
3.1%
3.1%
1.7%
93
INTEREST IN WINTER OLYMPICS
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
Not at all interested
A little bit interested
Somewhat interested
Very interested
Cross Country
10.4%
16.9%
18.7%
54.1%
Alpine
9.5%
14.6%
26.9%
49.0%
Freeski
11.0%
14.8%
30.5%
43.7%
Snowboard
19.2%
18.2%
28.5%
34.1%
Snowshoe
12.3%
17.7%
29.2%
40.8%
Telemark
10.6%
19.2%
32.6%
37.7%
94
INTEREST IN SUMMER OLYMPICS
50.0%
45.0%
40.0%
35.0%
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Somewhat interested
Very interested
Cross Country
12.4%
16.3%
24.3%
47.0%
Alpine
10.8%
15.6%
25.4%
48.2%
Freeski
11.2%
14.7%
30.8%
43.3%
Snowboard
19.5%
18.6%
24.3%
37.6%
Snowshoe
11.4%
19.3%
27.2%
42.1%
Telemark
10.1%
26.9%
27.9%
35.0%
95
INTEREST IN THE X GAMES
45.0%
40.0%
35.0%
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Somewhat interested
Very interested
Cross Country
27.8%
25.8%
24.0%
22.4%
Alpine
40.0%
21.0%
21.8%
17.2%
Freeski
19.1%
18.5%
24.8%
37.6%
Snowboard
26.7%
23.3%
26.2%
23.8%
Snowshoe
41.4%
21.9%
21.7%
15.0%
Telemark
9.6%
32.9%
28.8%
28.7%
96
ENJOYED PE IN SCHOOL
35.0%
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Cross Country
Alpine
Freeski
Snowboard
Snowshoe
Telemark
6~12
11.8%
7.7%
2.9%
10.0%
21.8%
0.0%
13~17
1.2%
10.5%
12.1%
11.1%
2.8%
0.0%
18~24
2.7%
8.3%
13.7%
30.3%
12.2%
5.8%
25~34
21.3%
23.1%
28.5%
23.6%
32.6%
25.1%
35~44
20.4%
20.2%
21.5%
14.0%
8.6%
27.3%
45~54
15.8%
19.5%
13.7%
8.2%
5.8%
29.7%
55~64
21.5%
7.1%
6.3%
1.3%
12.6%
6.7%
65+
5.2%
3.6%
1.3%
1.5%
3.5%
5.3%
Respondents were asked to rank (1-5) how much they enjoyed PE in school. The above indicates, by age, the
respondents who responded with a 5 (enjoyed PE a great deal). The majority who answered with a 5 age ages
25-54, potentially indicating that enjoying PE leads to an active lifestyle as an adult.
97
Table 1: Cross Tabulation for
2013 Snow Sports Participation
1+ DAYS
Skiing (Alpine/Downhill)
Total
Total # of
Segment %
Part. (000s)
8,243
Participation
Index vs. Total
Rate by Group
Population
2.9%
Male
Female
4,938
3,305
59.9%
40.1%
3.5%
2.2%
123
78
6~12
13~17
18~24
25~34
35~44
45~54
55~64
65+
1,055
931
1,245
1,789
1,682
1,014
338
190
12.8%
11.3%
15.1%
21.7%
20.4%
12.3%
4.1%
2.3%
3.6%
4.4%
4.1%
4.3%
4.2%
2.3%
0.9%
0.5%
127
152
142
150
145
80
31
16
Under $25000
$25000 to $49999
$50000 to $74999
$75000 to $99999
$100000+
522
1,204
1,294
1,401
3,800
6.3%
14.6%
15.7%
17.0%
46.1%
1.0%
1.8%
2.4%
3.7%
5.1%
34
62
85
128
176
New England
Middle Atlantic
East North Central
West North Central
South Atlantic
East South Central
West South Central
Mountain
Pacific
701
1,286
1,055
643
907
297
602
1,302
1,451
8.5%
15.6%
12.8%
7.8%
11.0%
3.6%
7.3%
15.8%
17.6%
5.2%
3.4%
2.5%
3.4%
1.6%
1.8%
1.8%
6.3%
3.1%
181
118
86
118
57
61
62
220
108
Non-MSA
MSA <500,000
MSA 500,000 - 2,499,999
MSA 2,500,000+
321
1,715
2,242
3,965
3.9%
20.8%
27.2%
48.1%
2.5%
2.3%
2.6%
3.4%
88
81
92
119
8th Grade or Less
1-3 years of High School
High School Grad
1-3 years of College
College Grad
Post-Grad Studies
Other
1,253
569
503
1,278
2,836
1,533
264
15.2%
6.9%
6.1%
15.5%
34.4%
18.6%
3.2%
3.5%
3.0%
1.0%
1.9%
4.0%
4.0%
12.0%
122
105
33
65
139
141
417
Skiing (Cross-Country)
Total
Total # of
Segment %
Part. (000s)
3,307
Participation
Index vs. Total
Rate by Group
Population
1.2%
1,981
1,326
59.9%
40.1%
1.4%
0.9%
123
78
380
189
509
847
546
443
218
175
11.5%
5.7%
15.4%
25.6%
16.5%
13.4%
6.6%
5.3%
1.3%
0.9%
1.7%
2.0%
1.4%
1.0%
0.6%
0.4%
114
77
145
177
118
87
50
36
430
714
529
493
1,141
13.0%
21.6%
16.0%
14.9%
34.5%
0.8%
1.1%
1.0%
1.3%
1.5%
70
92
86
112
132
288
602
529
354
334
169
159
344
526
8.7%
18.2%
16.0%
10.7%
10.1%
5.1%
4.8%
10.4%
15.9%
2.1%
1.6%
1.2%
1.9%
0.6%
1.0%
0.5%
1.7%
1.1%
186
137
108
163
52
87
41
145
98
Non-MSA
MSA <500,000
MSA 500,000 - 2,499,999
MSA 2,500,000+
175
893
1,002
1,237
5.3%
27.0%
30.3%
37.4%
1.4%
1.2%
1.2%
1.1%
119
105
103
92
8th Grade or Less
High School Grad
College Grad
Post-Grad Studies
Other
417
136
271
546
1,171
645
119
12.6%
4.1%
8.2%
16.5%
35.4%
19.5%
3.6%
1.2%
0.7%
0.5%
0.8%
1.6%
1.7%
5.4%
101
63
45
69
143
148
468
Male
Female
6~12
13~17
18~24
25~34
35~44
45~54
55~64
65+
Under $25000
$25000 to $49999
$50000 to $74999
$75000 to $99999
$100000+
New England
Middle Atlantic
East North Central
West North Central
South Atlantic
East South Central
West South Central
Mountain
Pacific
Skiing (Freestyle)
Total
Total # of
Segment %
Part. (000s)
5,357
Participation
Index vs. Total
Rate by Group
Population
1.9%
Male
Female
3,412
1,945
63.7%
36.3%
2.4%
1.3%
131
71
6~12
13~17
18~24
25~34
35~44
45~54
55~64
65+
707
541
1,157
1,532
820
461
123
27
13.2%
10.1%
21.6%
28.6%
15.3%
8.6%
2.3%
0.5%
2.4%
2.5%
3.8%
3.7%
2.0%
1.0%
0.3%
0.1%
131
136
203
197
109
56
17
3
Under $25000
$25000 to $49999
$50000 to $74999
$75000 to $99999
$100000+
568
911
659
654
2,566
10.6%
17.0%
12.3%
12.2%
47.9%
1.1%
1.3%
1.2%
1.7%
3.4%
57
72
66
92
183
New England
Middle Atlantic
East North Central
West North Central
South Atlantic
East South Central
West South Central
Mountain
Pacific
193
1,355
525
391
675
230
359
514
1,120
3.6%
25.3%
9.8%
7.3%
12.6%
4.3%
6.7%
9.6%
20.9%
1.4%
3.6%
1.2%
2.1%
1.2%
1.4%
1.1%
2.5%
2.4%
77
191
66
111
65
73
57
134
129
Non-MSA
MSA <500,000
MSA 500,000 - 2,499,999
MSA 2,500,000+
96
948
1,446
2,866
1.8%
17.7%
27.0%
53.5%
0.8%
1.3%
1.7%
2.5%
40
69
92
132
8th Grade or Less
High School Grad
College Grad
Post-Grad Studies
Other
584
252
723
1,162
1,779
439
432
10.9%
4.7%
13.5%
21.7%
33.2%
8.2%
8.1%
1.6%
1.3%
1.4%
1.7%
2.5%
1.2%
19.6%
87
72
74
90
134
62
1049
Snowboarding
Total
Total # of
Segment %
Part. (000s)
7,351
Participation
Index vs. Total
Rate by Group
Population
2.6%
Male
Female
4,955
2,396
67.4%
32.6%
3.5%
1.6%
138
64
6~12
13~17
18~24
25~34
35~44
45~54
55~64
65+
1,055
931
1,245
1,788
1,682
1,014
338
190
14.4%
12.7%
16.9%
24.3%
22.9%
13.8%
4.6%
2.6%
3.6%
4.4%
4.1%
4.3%
4.2%
2.3%
0.9%
0.5%
142
171
159
168
163
89
35
18
Under $25000
$25000 to $49999
$50000 to $74999
$75000 to $99999
$100000+
1,316
1,286
1,228
889
2,624
17.9%
17.5%
16.7%
12.1%
35.7%
2.5%
1.9%
2.3%
2.3%
3.5%
97
74
90
91
136
New England
Middle Atlantic
East North Central
West North Central
South Atlantic
East South Central
West South Central
Mountain
Pacific
544
1,198
1,059
529
787
125
330
816
1,970
7.4%
16.3%
14.4%
7.2%
10.7%
1.7%
4.5%
11.1%
26.8%
4.0%
3.1%
2.5%
2.8%
1.4%
0.7%
1.0%
4.0%
4.2%
158
123
97
109
55
29
38
154
165
Non-MSA
MSA <500,000
MSA 500,000 - 2,499,999
MSA 2,500,000+
243
1,514
2,286
3,308
3.3%
20.6%
31.1%
45.0%
1.9%
2.1%
2.7%
2.8%
74
80
106
111
8th Grade or Less
High School Grad
College Grad
Post-Grad Studies
Other
1,198
728
838
1,522
2,213
647
213
16.3%
9.9%
11.4%
20.7%
30.1%
8.8%
2.9%
3.3%
3.9%
1.6%
2.2%
3.1%
1.7%
9.7%
131
151
63
86
121
67
377
Snowshoeing
Total
Total # of
Segment %
Part. (000s)
4,029
Participation
Index vs. Total
Rate by Group
Population
1.4%
Male
Female
2,164
1,865
53.7%
46.3%
1.5%
1.3%
110
90
6~12
13~17
18~24
25~34
35~44
45~54
55~64
65+
524
278
572
1,011
600
552
359
133
13.0%
6.9%
14.2%
25.1%
14.9%
13.7%
8.9%
3.3%
1.8%
1.3%
1.9%
2.4%
1.5%
1.2%
0.9%
0.3%
129
93
134
173
106
89
67
23
Under $25000
$25000 to $49999
$50000 to $74999
$75000 to $99999
$100000+
608
878
693
504
1,346
15.1%
21.8%
17.2%
12.5%
33.4%
1.1%
1.3%
1.3%
1.3%
1.8%
82
93
93
94
128
572
669
536
500
210
133
177
669
564
14.2%
16.6%
13.3%
12.4%
5.2%
3.3%
4.4%
16.6%
14.0%
4.2%
1.8%
1.3%
2.6%
0.4%
0.8%
0.5%
3.2%
1.2%
303
125
89
188
27
56
37
231
86
Non-MSA
MSA <500,000
MSA 500,000 - 2,499,999
MSA 2,500,000+
326
1,426
987
1,289
8.1%
35.4%
24.5%
32.0%
2.6%
1.9%
1.2%
1.1%
182
138
83
79
8th Grade or Less
High School Grad
College Grad
Post-Grad Studies
Other
475
165
419
681
1,362
761
165
11.8%
4.1%
10.4%
16.9%
33.8%
18.9%
4.1%
1.3%
0.9%
0.8%
1.0%
1.9%
2.0%
7.5%
95
62
57
71
136
143
533
New England
Middle Atlantic
East North Central
West North Central
South Atlantic
East South Central
West South Central
Mountain
Pacific
Telemarking (Downhill)
Total
Total # of
Segment %
Part. (000s)
2,766
Participation
Index vs. Total
Rate by Group
Population
1.0%
1,696
1,070
61.3%
38.7%
1.2%
0.7%
126
76
354
448
561
675
396
260
47
22
12.8%
16.2%
20.3%
24.4%
14.3%
9.4%
1.7%
0.8%
1.2%
2.1%
1.8%
1.6%
1.0%
0.6%
0.1%
0.1%
127
218
191
168
102
61
13
5
454
479
429
232
1,173
16.4%
17.3%
15.5%
8.4%
42.4%
0.9%
0.7%
0.8%
0.6%
1.6%
89
74
84
63
162
332
791
191
152
241
174
174
241
473
12.0%
28.6%
6.9%
5.5%
8.7%
6.3%
6.3%
8.7%
17.1%
2.5%
2.1%
0.4%
0.8%
0.4%
1.0%
0.5%
1.2%
1.0%
256
215
46
83
45
107
53
121
105
Non-MSA
MSA <500,000
MSA 500,000 - 2,499,999
MSA 2,500,000+
113
636
929
1,087
4.1%
23.0%
33.6%
39.3%
0.9%
0.9%
1.1%
0.9%
92
90
114
97
8th Grade or Less
High School Grad
College Grad
Post-Grad Studies
Other
418
108
349
409
949
202
335
15.1%
3.9%
12.6%
14.8%
34.3%
7.3%
12.1%
1.2%
0.6%
0.7%
0.6%
1.3%
0.5%
15.2%
121
59
69
62
138
55
1576
Male
Female
6~12
13~17
18~24
25~34
35~44
45~54
55~64
65+
Under $25000
$25000 to $49999
$50000 to $74999
$75000 to $99999
$100000+
New England
Middle Atlantic
East North Central
West North Central
South Atlantic
East South Central
West South Central
Mountain
Pacific
2+ DAYS
Total # of
Part. (000s)
Segment %
Participation Index vs. Total
Rate by Group
Population
Total
6,504
2.3%
Male
Female
3,941
2,563
60.6%
39.4%
2.8%
1.7%
124
77
6~12
13~17
18~24
25~34
35~44
45~54
55~64
65+
748
859
891
1,268
1,327
937
286
189
11.5%
13.2%
13.7%
19.5%
20.4%
14.4%
4.4%
2.9%
2.6%
4.0%
2.9%
3.0%
3.3%
2.1%
0.7%
0.5%
114
178
129
134
145
93
33
20
Under $25000
$25000 to $49999
$50000 to $74999
$75000 to $99999
$100000+
403
826
1,015
1,112
3,148
6.2%
12.7%
15.6%
17.1%
48.4%
0.8%
1.2%
1.9%
2.9%
4.2%
33
54
84
129
185
New England
Middle Atlantic
East North Central
West North Central
South Atlantic
East South Central
West South Central
Mountain
Pacific
579
982
846
520
631
260
442
1,158
1,093
8.9%
15.1%
13.0%
8.0%
9.7%
4.0%
6.8%
17.8%
16.8%
4.3%
2.6%
2.0%
2.8%
1.1%
1.5%
1.3%
5.6%
2.3%
190
114
87
121
50
68
58
248
103
Non-MSA
MSA <500,000
MSA 500,000 - 2,499,999
MSA 2,500,000+
254
1,346
1,841
3,063
3.9%
20.7%
28.3%
47.1%
2.0%
1.8%
2.2%
2.6%
88
81
96
116
8th Grade or Less
High School Grad
College Grad
Post-Grad Studies
Other
891
507
358
1,021
2,315
1,164
247
13.7%
7.8%
5.5%
15.7%
35.6%
17.9%
3.8%
2.5%
2.7%
0.7%
1.5%
3.3%
3.1%
11.2%
110
119
30
65
144
136
494
Total # of
Part. (000s)
Segment %
Rate by Group
Population
Total
2,533
0.9%
Male
Female
1,477
1,056
58.3%
41.7%
1.1%
0.7%
119
81
6~12
13~17
18~24
25~34
35~44
45~54
55~64
65+
294
167
370
555
410
393
193
152
11.6%
6.6%
14.6%
21.9%
16.2%
15.5%
7.6%
6.0%
1.0%
0.8%
1.2%
1.3%
1.0%
0.9%
0.5%
0.4%
115
89
137
151
115
100
57
41
Under $25000
$25000 to $49999
$50000 to $74999
$75000 to $99999
$100000+
306
534
420
418
854
12.1%
21.1%
16.6%
16.5%
33.7%
0.6%
0.8%
0.8%
1.1%
1.1%
65
90
90
124
129
New England
Middle Atlantic
East North Central
West North Central
South Atlantic
East South Central
West South Central
Mountain
Pacific
284
443
451
334
167
79
124
261
390
11.2%
17.5%
17.8%
13.2%
6.6%
3.1%
4.9%
10.3%
15.4%
2.1%
1.2%
1.1%
1.8%
0.3%
0.5%
0.4%
1.3%
0.8%
239
132
120
200
34
53
42
143
95
Non-MSA
MSA <500,000
MSA 500,000 - 2,499,999
MSA 2,500,000+
152
735
712
937
6.0%
29.0%
28.1%
37.0%
1.2%
1.0%
0.8%
0.8%
135
113
95
91
8th Grade or Less
High School Grad
College Grad
Post-Grad Studies
Other
289
124
172
408
907
532
106
11.4%
4.9%
6.8%
16.1%
35.8%
21.0%
4.2%
0.8%
0.7%
0.3%
0.6%
1.3%
1.4%
4.8%
91
75
37
67
144
159
546
Skiing (Freestyle)
Total # of
Part. (000s)
Segment %
Rate by Group
Population
Total
3,595
Male
Female
2,240
1,355
62.3%
37.7%
1.6%
0.9%
128
74
518
471
762
859
561
320
86
22
14.4%
13.1%
21.2%
23.9%
15.6%
8.9%
2.4%
0.6%
1.8%
2.2%
2.5%
2.1%
1.4%
0.7%
0.2%
0.1%
143
176
200
165
111
58
18
4
370
503
500
507
1,715
10.3%
14.0%
13.9%
14.1%
47.7%
0.7%
0.7%
0.9%
1.3%
2.3%
56
60
75
106
182
187
917
385
252
410
140
205
439
669
5.2%
25.5%
10.7%
7.0%
11.4%
3.9%
5.7%
12.2%
18.6%
1.4%
2.4%
0.9%
1.3%
0.7%
0.8%
0.6%
2.1%
1.4%
111
192
72
106
59
66
48
170
114
Non-MSA
MSA <500,000
MSA 500,000 - 2,499,999
MSA 2,500,000+
97
626
978
1,895
2.7%
17.4%
27.2%
52.7%
0.8%
0.8%
1.2%
1.6%
61
68
92
130
8th Grade or Less
High School Grad
College Grad
Post-Grad Studies
Other
374
226
439
676
1,276
262
342
10.4%
6.3%
12.2%
18.8%
35.5%
7.3%
9.5%
1.0%
1.2%
0.8%
1.0%
1.8%
0.7%
15.5%
83
96
67
78
143
55
1,236
6~12
13~17
18~24
25~34
35~44
45~54
55~64
65+
Under $25000
$25000 to $49999
$50000 to $74999
$75000 to $99999
$100000+
New England
Middle Atlantic
East North Central
West North Central
South Atlantic
East South Central
West South Central
Mountain
Pacific
1.3%
Snowboarding
Total # of
Part. (000s)
Segment %
Rate by Group
Population
Total
5,991
2.1%
Male
Female
4,014
1,977
67.0%
33.0%
2.9%
1.3%
137
64
6~12
13~17
18~24
25~34
35~44
45~54
55~64
65+
803
1,042
1,492
1,552
833
216
42
12
13.4%
17.4%
24.9%
25.9%
13.9%
3.6%
0.7%
0.2%
2.8%
4.9%
4.9%
3.7%
2.1%
0.5%
0.1%
0.0%
133
234
234
179
99
23
5
1
Under $25000
$25000 to $49999
$50000 to $74999
$75000 to $99999
$100000+
923
1,144
1,030
749
2,145
15.4%
19.1%
17.2%
12.5%
35.8%
1.7%
1.7%
1.9%
2.0%
2.9%
83
81
93
94
137
New England
Middle Atlantic
East North Central
West North Central
South Atlantic
East South Central
West South Central
Mountain
Pacific
491
887
935
455
569
60
270
719
1,606
8.2%
14.8%
15.6%
7.6%
9.5%
1.0%
4.5%
12.0%
26.8%
3.6%
2.3%
2.2%
2.4%
1.0%
0.4%
0.8%
3.5%
3.4%
175
112
105
115
49
17
38
167
165
Non-MSA
MSA <500,000
MSA 500,000 - 2,499,999
MSA 2,500,000+
222
1,258
1,815
2,696
3.7%
21.0%
30.3%
45.0%
1.7%
1.7%
2.1%
2.3%
83
82
103
111
8th Grade or Less
High School Grad
College Grad
Post-Grad Studies
Other
1,054
581
671
1,222
1,767
509
186
17.6%
9.7%
11.2%
20.4%
29.5%
8.5%
3.1%
2.9%
3.1%
1.3%
1.8%
2.5%
1.3%
8.4%
141
148
61
85
119
64
403
Snowshoeing
Total # of
Part. (000s)
Segment %
Rate by Group
Population
Total
3,005
Male
Female
1,602
1,403
53.3%
46.7%
1.1%
1.0%
109
91
346
246
436
697
406
466
291
117
11.5%
8.2%
14.5%
23.2%
13.5%
15.5%
9.7%
3.9%
1.2%
1.2%
1.4%
1.7%
1.0%
1.0%
0.8%
0.3%
114
110
136
160
96
100
73
27
382
688
490
391
1,058
12.7%
22.9%
16.3%
13.0%
35.2%
0.7%
1.0%
0.9%
1.0%
1.4%
69
97
88
98
134
430
496
406
403
108
99
144
562
358
14.3%
16.5%
13.5%
13.4%
3.6%
3.3%
4.8%
18.7%
11.9%
3.2%
1.3%
1.0%
2.1%
0.2%
0.6%
0.4%
2.7%
0.8%
305
124
91
203
18
56
41
260
73
Non-MSA
MSA <500,000
MSA 500,000 - 2,499,999
MSA 2,500,000+
288
1,196
691
832
9.6%
39.8%
23.0%
27.7%
2.3%
1.6%
0.8%
0.7%
216
155
78
68
8th Grade or Less
High School Grad
College Grad
Post-Grad Studies
Other
267
141
328
520
1,016
568
162
8.9%
4.7%
10.9%
17.3%
33.8%
18.9%
5.4%
0.7%
0.7%
0.6%
0.8%
1.4%
1.5%
7.4%
71
72
60
72
136
143
703
6~12
13~17
18~24
25~34
35~44
45~54
55~64
65+
Under $25000
$25000 to $49999
$50000 to $74999
$75000 to $99999
$100000+
New England
Middle Atlantic
East North Central
West North Central
South Atlantic
East South Central
West South Central
Mountain
Pacific
1.0%
Total # of
Part. (000s)
Segment %
Rate by Group
Population
Total
1,953
0.7%
Male
Female
1,156
797
59.2%
40.8%
0.8%
0.5%
121
80
6~12
13~17
18~24
25~34
35~44
45~54
55~64
65+
346
404
361
240
352
203
33
14
17.7%
20.7%
18.5%
12.3%
18.0%
10.4%
1.7%
0.7%
1.2%
1.9%
1.2%
0.6%
0.9%
0.5%
0.1%
0.0%
176
279
174
85
128
67
13
5
Under $25000
$25000 to $49999
$50000 to $74999
$75000 to $99999
$100000+
385
332
275
137
822
19.7%
17.0%
14.1%
7.0%
42.1%
0.7%
0.5%
0.5%
0.4%
1.1%
106
72
76
53
161
New England
Middle Atlantic
East North Central
West North Central
South Atlantic
East South Central
West South Central
Mountain
Pacific
299
512
174
135
100
109
123
199
303
15.3%
26.2%
8.9%
6.9%
5.1%
5.6%
6.3%
10.2%
15.5%
2.2%
1.3%
0.4%
0.7%
0.2%
0.6%
0.4%
1.0%
0.6%
326
197
60
105
26
95
53
142
95
Non-MSA
MSA <500,000
MSA 500,000 - 2,499,999
MSA 2,500,000+
113
451
699
689
5.8%
23.1%
35.8%
35.3%
0.9%
0.6%
0.8%
0.6%
130
90
121
87
8th Grade or Less
High School Grad
College Grad
Post-Grad Studies
Other
369
47
254
219
684
78
303
18.9%
2.4%
13.0%
11.2%
35.0%
4.0%
15.5%
1.0%
0.2%
0.5%
0.3%
1.0%
0.2%
13.7%
152
37
71
47
141
30
2,017
9+ DAYS
Total
Total # of
Segment %
Part. (000s)
1,822
Participation
Index vs. Total
Rate by Group
Population
0.6%
1,090
732
59.8%
40.2%
0.8%
0.5%
123
78
6~12
13~17
18~24
25~34
35~44
45~54
55~64
65+
184
190
274
145
273
224
113
79
10.1%
10.4%
15.0%
8.0%
15.0%
12.3%
6.2%
4.3%
0.6%
0.9%
0.9%
0.3%
0.7%
0.5%
0.3%
0.2%
100
140
142
55
107
79
47
30
Under $25000
$25000 to $49999
$50000 to $74999
$75000 to $99999
$100000+
182
189
350
255
845
10.0%
10.4%
19.2%
14.0%
46.4%
0.3%
0.3%
0.7%
0.7%
1.1%
54
44
104
105
177
New England
Middle Atlantic
East North Central
West North Central
South Atlantic
East South Central
West South Central
Mountain
Pacific
206
251
302
153
184
46
106
339
233
11.3%
13.8%
16.6%
8.4%
10.1%
2.5%
5.8%
18.6%
12.8%
1.5%
0.7%
0.7%
0.8%
0.3%
0.3%
0.3%
1.6%
0.5%
241
104
112
128
52
42
49
259
79
Non-MSA
MSA <500,000
MSA 500,000 - 2,499,999
MSA 2,500,000+
173
434
537
678
9.5%
23.8%
29.5%
37.2%
1.4%
0.6%
0.6%
0.6%
213
93
100
92
8th Grade or Less
High School Grad
College Grad
Post-Grad Studies
Other
297
133
115
335
612
275
53
16.3%
7.3%
6.3%
18.4%
33.6%
15.1%
2.9%
0.8%
0.7%
0.2%
0.5%
0.9%
0.7%
2.4%
131
111
35
77
136
114
377
Male
Female
Total
Total # of
Segment %
Part. (000s)
939
Participation
Index vs. Total
Rate by Group
Population
0.3%
Male
Female
562
377
59.9%
40.1%
0.4%
0.3%
123
78
6~12
13~17
18~24
25~34
35~44
45~54
55~64
65+
140
54
180
181
168
118
51
48
14.9%
5.8%
19.2%
19.3%
17.9%
12.6%
5.4%
5.1%
0.5%
0.3%
0.6%
0.4%
0.4%
0.3%
0.1%
0.1%
148
78
181
133
128
81
41
35
Under $25000
$25000 to $49999
$50000 to $74999
$75000 to $99999
$100000+
214
192
167
148
217
22.8%
20.4%
17.8%
15.8%
23.1%
0.4%
0.3%
0.3%
0.4%
0.3%
123
87
96
119
88
New England
Middle Atlantic
East North Central
West North Central
South Atlantic
East South Central
West South Central
Mountain
Pacific
107
136
167
118
65
23
41
141
141
11.4%
14.5%
17.8%
12.6%
6.9%
2.5%
4.4%
15.0%
15.0%
0.8%
0.4%
0.4%
0.6%
0.1%
0.1%
0.1%
0.7%
0.3%
243
109
120
191
35
42
37
209
92
Non-MSA
MSA <500,000
MSA 500,000 - 2,499,999
MSA 2,500,000+
69
354
201
316
7.3%
37.7%
21.4%
33.7%
0.5%
0.5%
0.2%
0.3%
164
147
73
83
8th Grade or Less
High School Grad
College Grad
Post-Grad Studies
Other
131
54
82
146
324
153
49
13.9%
5.8%
8.7%
15.5%
34.5%
16.3%
5.2%
0.4%
0.3%
0.2%
0.2%
0.5%
0.4%
2.2%
111
88
48
65
139
123
677
Skiing (Freestyle)
Total
Total # of
Segment %
Part. (000s)
1,125
Participation
Index vs. Total
Rate by Group
Population
0.4%
Male
Female
712
413
63.3%
36.7%
0.5%
0.3%
130
72
6~12
13~17
18~24
25~34
35~44
45~54
55~64
65+
226
142
347
114
105
140
37
15
20.1%
12.6%
30.8%
10.1%
9.3%
12.4%
3.3%
1.3%
0.8%
0.7%
1.1%
0.3%
0.3%
0.3%
0.1%
0.0%
200
170
290
70
66
80
25
9
Under $25000
$25000 to $49999
$50000 to $74999
$75000 to $99999
$100000+
230
110
150
111
524
20.4%
9.8%
13.3%
9.9%
46.6%
0.4%
0.2%
0.3%
0.3%
0.7%
110
42
72
74
178
New England
Middle Atlantic
East North Central
West North Central
South Atlantic
East South Central
West South Central
Mountain
Pacific
88
264
122
105
147
32
35
199
136
7.8%
23.5%
10.8%
9.3%
13.1%
2.8%
3.1%
17.7%
12.1%
0.7%
0.7%
0.3%
0.6%
0.3%
0.2%
0.1%
1.0%
0.3%
166
177
73
141
67
48
26
246
74
Non-MSA
MSA <500,000
MSA 500,000 - 2,499,999
MSA 2,500,000+
34
232
233
628
3.0%
20.6%
20.7%
55.8%
0.3%
0.3%
0.3%
0.5%
67
80
70
138
8th Grade or Less
High School Grad
College Grad
Post-Grad Studies
Other
131
106
147
185
378
64
114
11.6%
9.4%
13.1%
16.4%
33.6%
5.7%
10.1%
0.4%
0.6%
0.3%
0.3%
0.5%
0.2%
5.1%
93
143
72
68
136
43
1,314
Snowboarding
Total
Total # of
Segment %
Part. (000s)
2,132
Participation
Index vs. Total
Rate by Group
Population
0.7%
1,488
644
69.8%
30.2%
1.1%
0.4%
143
59
6~12
13~17
18~24
25~34
35~44
45~54
55~64
65+
339
469
650
384
203
77
9
2
15.9%
22.0%
30.5%
18.0%
9.5%
3.6%
0.4%
0.1%
1.2%
2.2%
2.1%
0.9%
0.5%
0.2%
0.0%
0.0%
158
296
287
124
68
23
3
1
Under $25000
$25000 to $49999
$50000 to $74999
$75000 to $99999
$100000+
371
518
352
275
614
17.4%
24.3%
16.5%
12.9%
28.8%
0.7%
0.8%
0.7%
0.7%
0.8%
94
103
89
97
110
New England
Middle Atlantic
East North Central
West North Central
South Atlantic
East South Central
West South Central
Mountain
Pacific
203
277
371
164
179
19
109
273
537
9.5%
13.0%
17.4%
7.7%
8.4%
0.9%
5.1%
12.8%
25.2%
1.5%
0.7%
0.9%
0.9%
0.3%
0.1%
0.3%
1.3%
1.2%
203
98
117
117
43
15
43
178
155
Non-MSA
MSA <500,000
MSA 500,000 - 2,499,999
MSA 2,500,000+
109
497
531
994
5.1%
23.3%
24.9%
46.6%
0.9%
0.7%
0.6%
0.9%
115
91
84
115
8th Grade or Less
High School Grad
College Grad
Post-Grad Studies
Other
535
207
215
394
535
168
79
25.1%
9.7%
10.1%
18.5%
25.1%
7.9%
3.7%
1.5%
1.1%
0.4%
0.6%
0.8%
0.4%
3.6%
201
148
55
77
101
60
481
Male
Female
Snowshoeing
Total
Total # of
Segment %
Part. (000s)
766
Participation
Index vs. Total
Rate by Group
Population
0.3%
Male
Female
399
367
52.1%
47.9%
0.3%
0.2%
107
94
6~12
13~17
18~24
25~34
35~44
45~54
55~64
65+
97
48
171
159
53
170
46
23
12.7%
6.3%
22.3%
20.7%
6.9%
22.2%
6.0%
3.0%
0.3%
0.2%
0.6%
0.4%
0.1%
0.4%
0.1%
0.1%
126
85
210
143
49
143
45
21
Under $25000
$25000 to $49999
$50000 to $74999
$75000 to $99999
$100000+
104
247
156
81
177
13.6%
32.3%
20.4%
10.6%
23.1%
0.2%
0.4%
0.3%
0.2%
0.2%
73
137
110
80
88
New England
Middle Atlantic
East North Central
West North Central
South Atlantic
East South Central
West South Central
Mountain
Pacific
100
117
107
89
33
15
26
215
64
13.1%
15.3%
14.0%
11.6%
4.3%
1.9%
3.4%
28.1%
8.3%
0.7%
0.3%
0.3%
0.5%
0.1%
0.1%
0.1%
1.0%
0.1%
279
115
94
176
22
32
29
391
51
Non-MSA
MSA <500,000
MSA 500,000 - 2,499,999
MSA 2,500,000+
53
346
178
188
6.9%
45.2%
23.3%
24.6%
0.4%
0.5%
0.2%
0.2%
155
176
79
61
8th Grade or Less
High School Grad
College Grad
Post-Grad Studies
Other
64
48
127
82
307
81
57
8.4%
6.3%
16.6%
10.7%
40.1%
10.6%
7.4%
0.2%
0.3%
0.2%
0.1%
0.4%
0.2%
2.6%
67
96
91
45
162
80
963
Total
Total # of
Segment %
Part. (000s)
863
Participation
Index vs. Total
Rate by Group
Population
0.3%
Male
Female
540
323
62.6%
37.4%
0.4%
0.2%
128
73
6~12
13~17
18~24
25~34
35~44
45~54
55~64
65+
180
230
243
38
82
60
24
5
20.9%
26.7%
28.1%
4.4%
9.5%
7.0%
2.8%
0.6%
0.6%
1.1%
0.8%
0.1%
0.2%
0.1%
0.1%
0.0%
207
360
264
30
68
45
21
4
Under $25000
$25000 to $49999
$50000 to $74999
$75000 to $99999
$100000+
344
115
115
44
245
39.9%
13.3%
13.3%
5.1%
28.4%
0.6%
0.2%
0.2%
0.1%
0.3%
216
57
72
38
108
New England
Middle Atlantic
East North Central
West North Central
South Atlantic
East South Central
West South Central
Mountain
Pacific
236
120
32
47
40
46
36
173
134
27.4%
13.9%
3.7%
5.4%
4.6%
5.3%
4.2%
20.0%
15.5%
1.8%
0.3%
0.1%
0.2%
0.1%
0.3%
0.1%
0.8%
0.3%
584
105
25
82
24
90
36
278
95
Non-MSA
MSA <500,000
MSA 500,000 - 2,499,999
MSA 2,500,000+
50
342
327
145
5.8%
39.6%
37.9%
16.8%
0.4%
0.5%
0.4%
0.1%
130
155
129
42
8th Grade or Less
High School Grad
College Grad
Post-Grad Studies
Other
261
14
90
41
295
25
138
30.3%
1.6%
10.4%
4.7%
34.2%
2.9%
16.0%
0.7%
0.1%
0.2%
0.1%
0.4%
0.1%
6.3%
243
24
57
20
138
22
2,082
MALE
Total # of
Part. (000s)
Segment %
Participation
Rate by Group
Index vs. Total
Population
Total
4,938
6~12
13~17
18~24
25~34
35~44
45~54
55~64
65+
514
494
672
1,042
1,091
701
291
133
10.4%
10.0%
13.6%
21.1%
22.1%
14.2%
5.9%
2.7%
3.5%
4.5%
5.1%
4.9%
5.4%
3.1%
1.6%
0.7%
100
128
145
141
152
89
45
19
Under $25000
$25000 to $49999
$50000 to $74999
$75000 to $99999
$100000+
370
706
760
815
2,286
7.5%
14.3%
15.4%
16.5%
46.3%
1.4%
2.1%
3.0%
4.4%
6.1%
41
61
85
125
174
370
691
736
410
583
148
336
825
844
7.5%
14.0%
14.9%
8.3%
11.8%
3.0%
6.8%
16.7%
17.1%
5.5%
3.8%
3.6%
4.4%
2.2%
1.8%
2.0%
7.9%
3.6%
156
107
101
124
63
52
58
223
101
Non-MSA
MSA <500,000
MSA 500,000 - 2,499,999
MSA 2,500,000+
173
1,091
1,318
2,355
3.5%
22.1%
26.7%
47.7%
2.8%
3.1%
3.2%
4.1%
80
88
90
117
8th Grade or Less
High School Grad
College Grad
Post-Grad Studies
Other
627
306
351
815
1,713
943
183
12.7%
6.2%
7.1%
16.5%
34.7%
19.1%
3.7%
3.5%
3.1%
1.4%
2.4%
5.0%
4.9%
14.8%
98
89
41
69
143
138
411
New England
Middle Atlantic
East North Central
West North Central
South Atlantic
East South Central
West South Central
Mountain
Pacific
3.5%
Total # of
Part. (000s)
Total
Segment %
1,981
Participation
Rate by Group
Index vs. Total
Population
1.4%
6~12
13~17
18~24
25~34
35~44
45~54
55~64
65+
220
103
265
513
378
254
145
101
11.1%
5.2%
13.4%
25.9%
19.1%
12.8%
7.3%
5.1%
1.5%
0.9%
2.0%
2.4%
1.9%
1.1%
0.8%
0.5%
107
67
143
173
132
81
56
37
Under $25000
$25000 to $49999
$50000 to $74999
$75000 to $99999
$100000+
283
426
335
273
664
14.3%
21.5%
16.9%
13.8%
33.5%
1.1%
1.3%
1.3%
1.5%
1.8%
77
91
93
105
126
New England
Middle Atlantic
East North Central
West North Central
South Atlantic
East South Central
West South Central
Mountain
Pacific
158
378
341
204
242
73
101
190
293
8.0%
19.1%
17.2%
10.3%
12.2%
3.7%
5.1%
9.6%
14.8%
2.4%
2.1%
1.6%
2.2%
0.9%
0.9%
0.6%
1.8%
1.2%
167
146
117
154
65
64
44
128
88
Non-MSA
MSA <500,000
MSA 500,000 - 2,499,999
MSA 2,500,000+
55
569
592
763
2.8%
28.7%
29.9%
38.5%
0.9%
1.6%
1.4%
1.3%
64
114
100
95
8th Grade or Less
High School Grad
College Grad
Post-Grad Studies
Other
256
103
182
307
616
436
81
12.9%
5.2%
9.2%
15.5%
31.1%
22.0%
4.1%
1.4%
1.1%
0.8%
0.9%
1.8%
2.3%
6.6%
99
74
53
65
128
159
456
Skiing (Freestyle)
Total # of
Part. (000s)
Total
Segment %
3,412
Participation
Rate by Group
Index vs. Total
Population
2.4%
430
355
655
969
539
351
89
27
12.6%
10.4%
19.2%
28.4%
15.8%
10.3%
2.6%
0.8%
2.9%
3.2%
5.0%
4.6%
2.7%
1.6%
0.5%
0.1%
121
133
204
189
109
65
20
6
321
461
420
461
1,747
9.4%
13.5%
12.3%
13.5%
51.2%
1.2%
1.4%
1.7%
2.5%
4.7%
51
57
68
102
192
116
863
365
317
556
96
232
266
604
3.4%
25.3%
10.7%
9.3%
16.3%
2.8%
6.8%
7.8%
17.7%
1.7%
4.7%
1.8%
3.4%
2.1%
1.2%
1.4%
2.5%
2.5%
71
193
73
139
87
48
58
104
105
Non-MSA
MSA <500,000
MSA 500,000 - 2,499,999
MSA 2,500,000+
61
645
973
1,730
1.8%
18.9%
28.5%
50.7%
1.0%
1.8%
2.3%
3.0%
41
75
96
125
8th Grade or Less
High School Grad
College Grad
Post-Grad Studies
Other
389
181
423
816
1,061
283
263
11.4%
5.3%
12.4%
23.9%
31.1%
8.3%
7.7%
2.1%
1.9%
1.7%
2.4%
3.1%
1.5%
21.2%
88
76
72
100
128
60
856
6~12
13~17
18~24
25~34
35~44
45~54
55~64
65+
Under $25000
$25000 to $49999
$50000 to $74999
$75000 to $99999
$100000+
New England
Middle Atlantic
East North Central
West North Central
South Atlantic
East South Central
West South Central
Mountain
Pacific
Snowboarding
Total # of
Part. (000s)
Segment %
Participation
Rate by Group
Index vs. Total
Population
Total
4,955
3.5%
6~12
13~17
18~24
25~34
35~44
45~54
55~64
65+
634
927
1,075
1,254
699
312
40
10
12.8%
18.7%
21.7%
25.3%
14.1%
6.3%
0.8%
0.2%
4.3%
8.5%
8.2%
5.9%
3.4%
1.4%
0.2%
0.1%
123
240
231
169
97
40
6
1
Under $25000
$25000 to $49999
$50000 to $74999
$75000 to $99999
$100000+
956
857
768
585
1,784
19.3%
17.3%
15.5%
11.8%
36.0%
3.7%
2.6%
3.0%
3.2%
4.8%
104
73
86
89
135
New England
Middle Atlantic
East North Central
West North Central
South Atlantic
East South Central
West South Central
Mountain
Pacific
436
778
788
357
540
55
208
560
1,234
8.8%
15.7%
15.9%
7.2%
10.9%
1.1%
4.2%
11.3%
24.9%
6.5%
4.2%
3.8%
3.8%
2.1%
0.7%
1.3%
5.3%
5.2%
183
120
108
107
58
19
36
151
147
Non-MSA
MSA <500,000
MSA 500,000 - 2,499,999
MSA 2,500,000+
183
1,100
1,650
2,021
3.7%
22.2%
33.3%
40.8%
3.0%
3.1%
4.0%
3.5%
84
88
112
100
8th Grade or Less
High School Grad
College Grad
Post-Grad Studies
Other
931
555
580
1,036
1,318
391
149
18.8%
11.2%
11.7%
20.9%
26.6%
7.9%
3.0%
5.1%
5.7%
2.4%
3.1%
3.9%
2.0%
12.0%
145
160
68
88
109
57
333
Snowshoeing
Total # of
Part. (000s)
Total
Segment %
2,164
Participation
Rate by Group
Index vs. Total
Population
1.5%
6~12
13~17
18~24
25~34
35~44
45~54
55~64
65+
294
173
316
586
290
227
201
74
13.6%
8.0%
14.6%
27.1%
13.4%
10.5%
9.3%
3.4%
2.0%
1.6%
2.4%
2.8%
1.4%
1.0%
1.1%
0.4%
131
103
155
181
92
66
71
24
Under $25000
$25000 to $49999
$50000 to $74999
$75000 to $99999
$100000+
264
532
415
251
703
12.2%
24.6%
19.2%
11.6%
32.5%
1.0%
1.6%
1.6%
1.4%
1.9%
66
104
106
88
122
New England
Middle Atlantic
East North Central
West North Central
South Atlantic
East South Central
West South Central
Mountain
Pacific
240
363
238
338
151
65
130
290
348
11.1%
16.8%
11.0%
15.6%
7.0%
3.0%
6.0%
13.4%
16.1%
3.6%
2.0%
1.2%
3.6%
0.6%
0.8%
0.8%
2.8%
1.5%
231
128
75
233
37
52
51
179
95
Non-MSA
MSA <500,000
MSA 500,000 - 2,499,999
MSA 2,500,000+
160
790
506
707
7.4%
36.5%
23.4%
32.7%
2.6%
2.2%
1.2%
1.2%
168
145
79
80
8th Grade or Less
High School Grad
College Grad
Post-Grad Studies
Other
266
110
182
461
671
368
106
12.3%
5.1%
8.4%
21.3%
31.0%
17.0%
4.9%
1.5%
1.1%
0.7%
1.4%
2.0%
1.9%
8.6%
95
73
49
89
128
123
544
Total # of
Part. (000s)
Total
Segment %
1,696
Participation
Rate by Group
Index vs. Total
Population
1.2%
6~12
13~17
18~24
25~34
35~44
45~54
55~64
65+
181
298
312
373
263
219
32
15
10.7%
17.6%
18.4%
22.0%
15.5%
12.9%
1.9%
0.9%
1.2%
2.7%
2.4%
1.8%
1.3%
1.0%
0.2%
0.1%
103
226
196
147
107
81
15
6
Under $25000
$25000 to $49999
$50000 to $74999
$75000 to $99999
$100000+
273
380
263
161
619
16.1%
22.4%
15.5%
9.5%
36.5%
1.1%
1.1%
1.0%
0.9%
1.7%
87
95
86
72
137
New England
Middle Atlantic
East North Central
West North Central
South Atlantic
East South Central
West South Central
Mountain
Pacific
276
475
156
107
178
64
61
46
332
16.3%
28.0%
9.2%
6.3%
10.5%
3.8%
3.6%
2.7%
19.6%
4.1%
2.6%
0.8%
1.1%
0.7%
0.8%
0.4%
0.4%
1.4%
340
214
63
94
56
66
31
36
116
Non-MSA
MSA <500,000
MSA 500,000 - 2,499,999
MSA 2,500,000+
92
341
558
704
5.4%
20.1%
32.9%
41.5%
1.5%
1.0%
1.3%
1.2%
123
80
110
102
8th Grade or Less
High School Grad
College Grad
Post-Grad Studies
Other
268
46
202
373
463
100
244
15.8%
2.7%
11.9%
22.0%
27.3%
5.9%
14.4%
1.5%
0.5%
0.8%
1.1%
1.4%
0.5%
19.7%
122
39
69
92
112
43
1,600
FEMALE
Total # of
Part. (000s)
Total
Segment %
3,305
Participation
Rate by Group
Index vs. Total
Population
2.2%
545
436
572
747
595
307
46
56
16.5%
13.2%
17.3%
22.6%
18.0%
9.3%
1.4%
1.7%
3.8%
4.2%
3.3%
3.6%
3.0%
1.4%
0.2%
0.3%
170
189
147
161
132
62
10
11
175
496
535
585
1,510
5.3%
15.0%
16.2%
17.7%
45.7%
0.6%
1.4%
1.9%
3.0%
4.0%
29
64
86
132
177
331
602
321
228
327
155
268
479
605
10.0%
18.2%
9.7%
6.9%
9.9%
4.7%
8.1%
14.5%
18.3%
4.9%
3.0%
1.5%
2.4%
1.1%
1.8%
1.5%
4.7%
2.6%
217
135
65
106
49
78
69
210
117
Non-MSA
MSA <500,000
MSA 500,000 - 2,499,999
MSA 2,500,000+
149
621
925
1,610
4.5%
18.8%
28.0%
48.7%
2.2%
1.6%
2.2%
2.7%
100
72
96
121
8th Grade or Less
High School Grad
College Grad
Post-Grad Studies
Other
621
268
152
466
1,127
592
83
18.8%
8.1%
4.6%
14.1%
34.1%
17.9%
2.5%
3.5%
2.9%
0.5%
1.3%
3.0%
3.2%
8.5%
157
131
24
58
135
142
357
6~12
13~17
18~24
25~34
35~44
45~54
55~64
65+
Under $25000
$25000 to $49999
$50000 to $74999
$75000 to $99999
$100000+
New England
Middle Atlantic
East North Central
West North Central
South Atlantic
East South Central
West South Central
Mountain
Pacific
Total # of
Part. (000s)
Total
Segment %
1,326
Participation
Rate by Group
Index vs. Total
Population
0.9%
6~12
13~17
18~24
25~34
35~44
45~54
55~64
65+
159
85
244
333
166
191
74
74
12.0%
6.4%
18.4%
25.1%
12.5%
14.4%
5.6%
5.6%
1.1%
0.8%
1.4%
1.6%
0.8%
0.9%
0.4%
0.3%
124
91
156
179
92
96
41
37
Under $25000
$25000 to $49999
$50000 to $74999
$75000 to $99999
$100000+
146
289
194
219
479
11.0%
21.8%
14.6%
16.5%
36.1%
0.5%
0.8%
0.7%
1.1%
1.3%
59
93
77
123
140
New England
Middle Atlantic
East North Central
West North Central
South Atlantic
East South Central
West South Central
Mountain
Pacific
130
223
191
150
94
95
57
153
233
9.8%
16.8%
14.4%
11.3%
7.1%
7.2%
4.3%
11.5%
17.6%
1.9%
1.1%
0.9%
1.6%
0.3%
1.1%
0.3%
1.5%
1.0%
213
124
96
174
35
120
36
167
112
Non-MSA
MSA <500,000
MSA 500,000 - 2,499,999
MSA 2,500,000+
121
325
408
472
9.1%
24.5%
30.8%
35.6%
1.8%
0.8%
1.0%
0.8%
202
94
105
89
8th Grade or Less
High School Grad
College Grad
Post-Grad Studies
Other
162
32
90
237
557
210
40
12.2%
2.4%
6.8%
17.9%
42.0%
15.8%
3.0%
0.9%
0.4%
0.3%
0.7%
1.5%
1.1%
4.1%
102
39
36
74
167
125
429
Skiing (Freestyle)
Total # of
Part. (000s)
Total
Segment %
1,945
Participation
Rate by Group
Index vs. Total
Population
1.3%
6~12
13~17
18~24
25~34
35~44
45~54
55~64
65+
278
183
502
562
280
107
33
0
14.3%
9.4%
25.8%
28.9%
14.4%
5.5%
1.7%
0.0%
1.9%
1.8%
2.9%
2.7%
1.4%
0.5%
0.2%
0.0%
147
134
219
206
106
37
13
0
Under $25000
$25000 to $49999
$50000 to $74999
$75000 to $99999
$100000+
247
449
241
193
817
12.7%
23.1%
12.4%
9.9%
42.0%
0.9%
1.3%
0.9%
1.0%
2.2%
69
99
66
74
163
New England
Middle Atlantic
East North Central
West North Central
South Atlantic
East South Central
West South Central
Mountain
Pacific
76
492
159
72
117
134
126
249
517
3.9%
25.3%
8.2%
3.7%
6.0%
6.9%
6.5%
12.8%
26.6%
1.1%
2.5%
0.7%
0.8%
0.4%
1.5%
0.7%
2.5%
2.2%
85
187
55
57
30
115
55
186
169
Non-MSA
MSA <500,000
MSA 500,000 - 2,499,999
MSA 2,500,000+
33
303
474
1,134
1.7%
15.6%
24.4%
58.3%
0.5%
0.8%
1.1%
1.9%
38
60
84
145
8th Grade or Less
High School Grad
College Grad
Post-Grad Studies
Other
193
70
298
346
721
156
159
9.9%
3.6%
15.3%
17.8%
37.1%
8.0%
8.2%
1.1%
0.8%
1.1%
1.0%
1.9%
0.8%
16.5%
83
58
80
74
147
63
1,171
Snowboarding
Total # of
Part. (000s)
Total
Segment %
2,396
Participation
Rate by Group
Index vs. Total
Population
1.6%
6~12
13~17
18~24
25~34
35~44
45~54
55~64
65+
278
264
731
700
345
69
7
2
11.6%
11.0%
30.5%
29.2%
14.4%
2.9%
0.3%
0.1%
1.9%
2.5%
4.2%
3.4%
1.7%
0.3%
0.0%
0.0%
120
157
258
209
106
19
2
1
Under $25000
$25000 to $49999
$50000 to $74999
$75000 to $99999
$100000+
359
431
463
304
836
15.0%
18.0%
19.3%
12.7%
34.9%
1.3%
1.3%
1.7%
1.5%
2.2%
81
77
102
95
135
New England
Middle Atlantic
East North Central
West North Central
South Atlantic
East South Central
West South Central
Mountain
Pacific
103
422
268
175
247
69
127
254
731
4.3%
17.6%
11.2%
10.3%
10.3%
2.9%
5.3%
10.6%
30.5%
1.5%
2.1%
1.2%
1.8%
0.8%
0.8%
0.7%
2.5%
3.2%
93
130
75
158
51
48
45
154
194
Non-MSA
MSA <500,000
MSA 500,000 - 2,499,999
MSA 2,500,000+
62
410
635
1,289
2.6%
17.1%
26.5%
53.8%
0.9%
1.1%
1.5%
2.2%
58
66
91
134
8th Grade or Less
High School Grad
College Grad
Post-Grad Studies
Other
266
173
259
484
891
254
69
11.1%
7.2%
10.8%
20.2%
37.2%
10.6%
2.9%
1.5%
1.9%
0.9%
1.4%
2.4%
1.4%
7.2%
93
116
57
83
148
84
414
Snowshoeing
Total # of
Part. (000s)
Total
Segment %
1,865
Participation
Rate by Group
Index vs. Total
Population
1.3%
6~12
13~17
18~24
25~34
35~44
45~54
55~64
65+
228
108
257
423
308
323
159
60
12.2%
5.8%
13.8%
22.7%
16.5%
17.3%
8.5%
3.2%
1.6%
1.0%
1.5%
2.1%
1.5%
1.5%
0.8%
0.3%
126
83
117
162
121
115
63
21
Under $25000
$25000 to $49999
$50000 to $74999
$75000 to $99999
$100000+
343
349
280
254
642
18.4%
18.7%
15.0%
13.6%
34.4%
1.3%
1.0%
1.0%
1.3%
1.7%
99
80
79
101
133
New England
Middle Atlantic
East North Central
West North Central
South Atlantic
East South Central
West South Central
Mountain
Pacific
330
306
297
162
56
69
50
379
216
17.7%
16.4%
15.9%
8.7%
3.0%
3.7%
2.7%
20.3%
11.6%
4.9%
1.5%
1.3%
1.7%
0.2%
0.8%
0.3%
3.7%
0.9%
385
121
106
134
15
62
23
294
74
Non-MSA
MSA <500,000
MSA 500,000 - 2,499,999
MSA 2,500,000+
168
636
479
584
9.0%
34.1%
25.7%
31.3%
2.5%
1.7%
1.1%
1.0%
200
131
88
78
8th Grade or Less
High School Grad
College Grad
Post-Grad Studies
Other
211
56
235
222
690
392
60
11.3%
3.0%
12.6%
11.9%
37.0%
21.0%
3.2%
1.2%
0.6%
0.8%
0.6%
1.9%
2.1%
6.2%
94
48
66
49
147
167
457
Total # of
Part. (000s)
Total
Segment %
1,070
Participation
Rate by Group
Index vs. Total
Population
0.7%
6~12
13~17
18~24
25~34
35~44
45~54
55~64
65+
173
151
249
303
134
42
13
5
16.2%
14.1%
23.3%
28.3%
12.5%
3.9%
1.2%
0.5%
1.2%
1.5%
1.4%
1.5%
0.7%
0.2%
0.1%
0.0%
167
201
197
202
92
26
9
3
Under $25000
$25000 to $49999
$50000 to $74999
$75000 to $99999
$100000+
182
97
166
71
553
17.0%
9.1%
15.5%
6.6%
51.7%
0.7%
0.3%
0.6%
0.4%
1.5%
92
39
82
49
200
New England
Middle Atlantic
East North Central
West North Central
South Atlantic
East South Central
West South Central
Mountain
Pacific
55
317
34
46
61
109
113
195
140
5.1%
29.6%
3.2%
4.3%
5.7%
10.2%
10.6%
18.2%
13.1%
0.8%
1.6%
0.2%
0.5%
0.2%
1.2%
0.7%
1.9%
0.6%
111
219
21
66
28
170
90
264
83
Non-MSA
MSA <500,000
MSA 500,000 - 2,499,999
MSA 2,500,000+
21
294
373
382
2.0%
27.5%
34.8%
35.7%
0.3%
0.8%
0.9%
0.6%
44
105
119
89
8th Grade or Less
High School Grad
College Grad
Post-Grad Studies
Other
150
61
147
35
485
103
90
14.0%
5.7%
13.7%
3.3%
45.3%
9.6%
8.4%
0.8%
0.7%
0.5%
0.1%
1.3%
0.6%
9.3%
117
92
72
14
180
76
1,200
Table 2: "All Sports" Cross
Tabulation for 2013 Snow
Sports Participation
Alpine Ski Crossover Activities
Number of
Participation Rate
Index
Aerobics (High-Impact)
Aerobics (Low-Impact)
Aerobics (Step)
Other Exercise to Music
Aquatic Exercise
Calisthenics
Cardio Kickboxing
Pilates Training
Stretching
Yoga
Free Weights (Barbells)
Free Weights (Dumbells)
Free Weights (Hand Weights)
Weight/Resistance Machines
Home Gym Exercise
Abdominal Machine/Device
Rowing Machine
Stationary Cycling (Upright)
Stationary Cycling (Group)
Stationary Cycling (Recumbent)
Treadmill
Stair-Climbing Machine
Elliptical Motion Trainer
Cross-Country Ski Machine
Walking for Fitness
Running/Jogging
Triathlon (Traditional/Road)
Triathlon (Non-Traditional/Off Road)
Adventure Racing
Swimming for Fitness
Bicycling (Road/Paved Surface)
Bicycling (Mountain/Non-Paved
Surface)
Bicycling (BMX)
Golf (on a Golf Course)
1,706
1,682
956
1,360
882
857
800
808
2,209
1,756
2,044
2,415
2,432
2,613
1,591
1,533
1,006
1,723
981
783
2,679
1,269
1,846
445
3,684
3,932
585
445
462
1,921
3,182
20.7%
20.4%
11.6%
16.5%
10.7%
10.4%
9.7%
9.8%
26.8%
21.3%
24.8%
29.3%
29.5%
31.7%
19.3%
18.6%
12.2%
20.9%
11.9%
9.5%
32.5%
15.4%
22.4%
5.4%
44.7%
47.7%
7.1%
5.4%
5.6%
23.3%
38.6%
180
111
168
93
162
144
202
175
103
128
132
111
94
121
109
141
172
122
202
122
97
177
125
270
55
131
473
491
373
126
140
1,616
19.6%
332
354
2,201
4.3%
26.7%
239
169
Golf (Hitting Balls at a Practice Facility)
2,102
25.5%
193
Ultimate Frisbee
Gymnastics
Baseball
Basketball
Cheerleading
Ice Hockey
Field Hockey
Football (Touch)
956
569
1,195
2,077
626
709
486
931
11.6%
6.9%
14.5%
25.2%
7.6%
8.6%
5.9%
11.3%
264
164
136
134
262
410
454
179
Football (Tackle)
Lacrosse
Paintball
Rugby
Soccer (Indoor)
Soccer (Outdoor)
Softball (Slow-Pitch)
Softball (Fast-Pitch)
Track and Field
Volleyball (Court)
Volleyball (Grass)
Volleyball (Beach)
Badminton
Racquetball
Squash
Tennis
Birdwatching More Than 1/4 Mile From
Home/Vehicle
Wildlife Viewing More Than 1/4 Mile
From Home/Vehicle
Camping (Within 1/4 Mile of
Vehicle/Home)
Backpacking Overnight - More Than
1/4 Mile From Vehicle/Home
Camping (RV)
Canoeing
Climbing (Sport/Indoor/Boulder)
Climbing
(Traditional/Ice/Mountaineering)
Kayaking (White Water)
Kayaking (Sea/Touring)
Kayaking (Recreational)
Rafting
Hiking (Day)
Horseback Riding
Trail Running
Fishing (Fly)
Fishing (Freshwater/Other)
Fishing (Saltwater)
Skiing (Cross Country)
Skiing (Freeski)
Snowboarding
Snowmobiling
Snowshoeing
Boxing
Martial Arts
Wrestling
651
528
709
462
709
1,393
783
429
585
866
618
758
948
940
519
2,011
7.9%
6.4%
8.6%
5.6%
8.6%
16.9%
9.5%
5.2%
7.1%
10.5%
7.5%
9.2%
11.5%
11.4%
6.3%
24.4%
149
492
287
560
215
176
164
248
222
198
214
219
183
345
485
205
1,146
13.9%
140
1,690
20.5%
128
2,803
34.0%
163
1,508
18.3%
290
1,393
1,500
874
16.9%
18.2%
10.6%
161
268
279
536
6.5%
361
569
552
1,253
709
3,058
1,014
1,105
659
2,357
857
1,401
8,243
1,171
1,377
1,459
948
478
882
816
503
6.9%
6.7%
15.2%
8.6%
37.1%
12.3%
13.4%
8.0%
28.6%
10.4%
17.0%
100.0%
14.2%
16.7%
17.7%
11.5%
5.8%
10.7%
9.9%
6.1%
431
372
245
297
154
202
273
170
104
114
239
1,163
330
229
340
256
187
238
220
359
Billiards/Pool
Bowling
Darts
Table Tennis
Roller Hockey
Roller Skating (2x2 Wheel)
Roller Skating (In-line)
Scooter Riding (Non-Motorized)
Skateboarding
Ice Skating
Archery
Hunting (Rifle)
Hunting (Shotgun)
Hunting (Handgun)
Hunting (Bow)
Shooting (Sport Clay)
Shooting (Trap/Skeet)
Target Shooting (Rifle)
Target Shooting (Handgun)
Boardsailing/Windsurfing
Jet Skiing
Sailing
Scuba Diving
Snorkeling
Surfing
Wakeboarding
Water Skiing
Tai Chi
Football (Flag)
Cardio Tennis
Stand Up Paddling
Boxing for Competition
MMA for fitness
MMA for competition
'Boot Camp' Style Cross-Training
Swimming on a Team
Golf Instruction (Taken Professional
Instruction)
2,935
3,157
1,772
1,896
602
783
1,129
659
849
1,715
800
940
907
577
552
742
717
1,344
1,302
544
1,583
1,072
890
1,467
758
684
1,302
445
882
396
519
552
593
503
1,022
453
35.6%
38.3%
21.5%
23.0%
7.3%
9.5%
13.7%
8.0%
10.3%
20.8%
9.7%
11.4%
11.0%
7.0%
6.7%
9.0%
8.7%
16.3%
15.8%
6.6%
19.2%
13.0%
10.8%
17.8%
9.2%
8.3%
15.8%
5.4%
10.7%
4.8%
6.3%
6.7%
7.2%
6.1%
12.4%
5.5%
129
111
164
183
562
176
269
222
224
267
176
158
193
269
239
257
311
161
140
471
362
419
470
318
460
361
527
193
218
436
525
558
360
678
243
262
536
6.5%
295
Cross Country Crossover Activities
Number of
Participation Rate
Aerobics (Step)
Aquatic Exercise
Calisthenics
Cardio Kickboxing
Pilates Training
Stretching
Yoga
Home Gym Exercise
Rowing Machine
Treadmill
Walking for Fitness
Running/Jogging
Index
1,091
1,012
645
734
532
460
516
526
860
942
883
896
909
853
694
516
483
767
608
446
1,015
602
698
321
1,630
1,419
397
33.0%
30.6%
19.5%
22.2%
16.1%
13.9%
15.6%
15.9%
26.0%
28.5%
26.7%
27.1%
27.5%
25.8%
21.0%
15.6%
14.6%
23.2%
18.4%
13.5%
30.7%
18.2%
21.1%
9.7%
49.3%
42.9%
12.0%
287
166
283
125
244
193
325
284
100
171
142
103
87
98
119
118
206
136
312
173
91
209
118
485
61
118
800
364
11.0%
1,000
377
863
1,280
11.4%
26.1%
38.7%
760
141
141
784
23.7%
402
284
1,081
8.6%
32.7%
478
207
784
23.7%
180
Ultimate Frisbee
Gymnastics
Baseball
Basketball
Cheerleading
Ice Hockey
Field Hockey
516
327
804
900
427
364
387
15.6%
9.9%
24.3%
27.2%
12.9%
11.0%
11.7%
355
236
227
145
445
524
900
Adventure Racing
Surface)
Bicycling (BMX)
Football (Touch)
Football (Tackle)
Lacrosse
Paintball
Rugby
Soccer (Indoor)
Soccer (Outdoor)
Track and Field
Volleyball (Court)
Volleyball (Grass)
Volleyball (Beach)
Badminton
Racquetball
Squash
Tennis
Home/Vehicle
From Home/Vehicle
Vehicle/Home)
Camping (RV)
Canoeing
Climbing
Rafting
Hiking (Day)
Horseback Riding
Trail Running
Fishing (Fly)
Fishing (Saltwater)
Skiing (Freeski)
Snowboarding
Snowmobiling
Snowshoeing
Boxing
Martial Arts
579
367
321
394
383
374
592
420
265
367
480
407
430
552
496
334
823
17.5%
11.1%
9.7%
11.9%
11.6%
11.3%
17.9%
12.7%
8.0%
11.1%
14.5%
12.3%
13.0%
16.7%
15.0%
10.1%
24.9%
278
209
746
397
1,160
283
186
219
381
347
274
351
310
265
455
777
209
972
29.4%
297
1,048
31.7%
198
1,319
39.9%
192
946
28.6%
454
737
794
513
22.3%
24.0%
15.5%
212
353
408
413
12.5%
694
344
433
618
417
1,435
473
671
519
883
437
3,307
1,362
777
708
1,012
873
516
661
681
10.4%
13.1%
18.7%
12.6%
43.4%
14.3%
20.3%
15.7%
26.7%
13.2%
100.0%
41.2%
23.5%
21.4%
30.6%
26.4%
15.6%
20.0%
20.6%
650
728
302
434
180
234
414
334
97
145
1,408
479
547
293
588
587
503
444
458
Wrestling
Billiards/Pool
Bowling
Darts
Table Tennis
Roller Hockey
Skateboarding
Ice Skating
Archery
Hunting (Rifle)
Hunting (Shotgun)
Hunting (Handgun)
Hunting (Bow)
Jet Skiing
Sailing
Scuba Diving
Snorkeling
Surfing
Wakeboarding
Water Skiing
Tai Chi
Football (Flag)
Cardio Tennis
Stand Up Paddling
MMA for fitness
MMA for competition
Swimming on a Team
Instruction)
380
1,134
1,187
827
823
446
582
605
417
427
708
635
589
628
539
486
489
476
608
523
466
711
698
546
734
489
397
675
377
453
308
344
433
549
394
529
248
11.5%
34.3%
35.9%
25.0%
24.9%
13.5%
17.6%
18.3%
12.6%
12.9%
21.4%
19.2%
17.8%
19.0%
16.3%
14.7%
14.8%
14.4%
18.4%
15.8%
14.1%
21.5%
21.1%
16.5%
22.2%
14.8%
12.0%
20.4%
11.4%
13.7%
9.3%
10.4%
13.1%
16.6%
11.9%
16.0%
7.5%
676
125
104
191
198
1,038
326
359
350
280
274
349
247
333
627
525
423
514
182
140
1,007
406
681
717
396
740
522
680
407
280
845
867
1,092
830
1,322
314
357
387
11.7%
532
Freeskier Crossover Activities
Number of
Participation Rate
Index
Aerobics (Step)
Aquatic Exercise
Calisthenics
Cardio Kickboxing
Pilates Training
Stretching
Yoga
Home Gym Exercise
Rowing Machine
Treadmill
Walking for Fitness
Running/Jogging
Adventure Racing
Surface)
Bicycling (BMX)
1,698
1,473
1,329
1,532
1,023
1,012
1,221
1,039
1,537
1,286
1,618
1,661
1,639
1,634
1,345
1,184
991
1,270
1,023
932
1,350
1,012
948
600
2,041
2,282
1,104
825
809
1,280
1,896
31.7%
27.5%
24.8%
28.6%
19.1%
18.9%
22.8%
19.4%
28.7%
24.0%
30.2%
31.0%
30.6%
30.5%
25.1%
22.1%
18.5%
23.7%
19.1%
17.4%
25.2%
18.9%
17.7%
11.2%
38.1%
42.6%
20.6%
15.4%
15.1%
23.9%
35.4%
276
149
359
162
289
263
475
346
110
144
161
117
97
116
142
167
261
139
324
223
75
217
99
560
47
117
1,373
14
1,007
129
129
1,243
23.2%
393
766
1,452
14.3%
27.1%
794
172
1,714
32.0%
242
Ultimate Frisbee
Gymnastics
Baseball
Basketball
Cheerleading
Ice Hockey
Field Hockey
Football (Touch)
1,023
927
1,580
1,811
889
1,023
820
1,227
19.1%
17.3%
29.5%
33.8%
16.6%
19.1%
15.3%
22.9%
434
412
276
180
572
910
1,177
363
Football (Tackle)
Lacrosse
Paintball
Rugby
Soccer (Indoor)
Soccer (Outdoor)
Track and Field
Volleyball (Court)
Volleyball (Grass)
Volleyball (Beach)
Badminton
Racquetball
Squash
Tennis
Home/Vehicle
From Home/Vehicle
Vehicle/Home)
Camping (RV)
Canoeing
Climbing
Rafting
Hiking (Day)
Horseback Riding
Trail Running
Fishing (Fly)
Fishing (Saltwater)
Skiing (Freeski)
Snowboarding
Snowmobiling
Snowshoeing
Boxing
Martial Arts
Wrestling
895
793
873
771
857
1,382
825
873
841
1,039
852
1,018
1,200
1,329
980
1,334
16.7%
14.8%
16.3%
14.4%
16.0%
25.8%
15.4%
16.3%
15.7%
19.4%
15.9%
19.0%
22.4%
24.8%
18.3%
24.9%
315
1,138
543
1,440
400
269
266
776
491
366
454
452
356
752
1,408
209
1,141
21.3%
215
1,280
23.9%
149
1,832
34.2%
164
1,296
24.2%
384
1,189
986
980
22.2%
18.4%
18.3%
211
271
482
804
15.0%
833
766
755
921
734
1,511
846
836
1,130
1,559
1,061
1,532
2,245
5,357
1,768
1,961
1,050
975
1,146
1,436
852
14.3%
14.1%
17.2%
13.7%
28.2%
15.8%
15.6%
21.1%
29.1%
19.8%
28.6%
41.9%
100.0%
33.0%
36.6%
19.6%
18.2%
21.4%
26.8%
15.9%
894
783
277
472
117
259
318
449
106
218
403
487
2,326
452
704
436
587
476
596
935
Billiards/Pool
Bowling
Darts
Table Tennis
Roller Hockey
Skateboarding
Ice Skating
Archery
Hunting (Rifle)
Hunting (Shotgun)
Hunting (Handgun)
Hunting (Bow)
Jet Skiing
Sailing
Scuba Diving
Snorkeling
Surfing
Wakeboarding
Water Skiing
Tai Chi
Football (Flag)
Cardio Tennis
Stand Up Paddling
MMA for fitness
MMA for competition
Swimming on a Team
Instruction)
2,234
2,277
1,779
1,479
911
1,125
1,286
1,087
1,066
1,259
991
1,104
1,071
1,136
895
991
991
1,468
1,264
964
1,811
1,355
1,098
1,307
980
841
1,120
846
921
616
680
1,018
1,195
970
1,216
552
41.7%
42.5%
33.2%
27.6%
17.0%
21.0%
24.0%
20.3%
19.9%
23.5%
18.5%
20.6%
20.0%
21.2%
16.7%
18.5%
18.5%
27.4%
23.6%
18.0%
33.8%
25.3%
20.5%
24.4%
18.3%
15.7%
20.9%
15.8%
17.2%
11.5%
12.7%
19.0%
22.3%
18.1%
22.7%
10.3%
152
124
253
219
1,308
389
471
564
433
301
336
286
351
815
596
529
661
271
209
1,286
638
816
891
436
915
683
697
564
351
1,045
1,058
1,583
1,115
2,011
445
490
841
15.7%
714
Snowboard Crossover Activities
Number of
Participation Rate
Index
Aerobics (Step)
Aquatic Exercise
Calisthenics
Cardio Kickboxing
Pilates Training
Stretching
Yoga
Home Gym Exercise
Rowing Machine
Treadmill
Walking for Fitness
Running/Jogging
Adventure Racing
Surface)
Bicycling (BMX)
1,492
1,617
926
1,242
823
912
992
735
1,911
1,536
2,257
2,536
2,543
2,404
1,838
1,331
970
1,323
919
662
2,367
1,103
1,286
522
3,146
3,661
581
419
507
1,610
2,588
20.3%
22.0%
12.6%
16.9%
11.2%
12.4%
13.5%
10.0%
26.0%
20.9%
30.7%
34.5%
34.6%
32.7%
25.0%
18.1%
13.2%
18.0%
12.5%
9.0%
32.2%
15.0%
17.5%
7.1%
42.8%
49.8%
7.9%
5.7%
6.9%
21.9%
35.2%
177
120
183
95
170
172
281
179
100
125
163
131
110
124
141
137
186
105
212
115
96
172
98
355
53
137
527
518
460
118
128
1,389
18.9%
320
581
1,867
7.9%
25.4%
439
161
1,669
22.7%
172
Ultimate Frisbee
Gymnastics
Baseball
Basketball
Cheerleading
Ice Hockey
Field Hockey
Football (Touch)
1,095
742
1,448
2,110
500
720
551
1,191
14.9%
10.1%
19.7%
28.7%
6.8%
9.8%
7.5%
16.2%
339
240
184
153
234
467
577
257
Football (Tackle)
Lacrosse
Paintball
Rugby
Soccer (Indoor)
Soccer (Outdoor)
Track and Field
Volleyball (Court)
Volleyball (Grass)
Volleyball (Beach)
Badminton
Racquetball
Squash
Tennis
Home/Vehicle
From Home/Vehicle
Vehicle/Home)
Camping (RV)
Canoeing
Climbing
Rafting
Hiking (Day)
Horseback Riding
Trail Running
Fishing (Fly)
Fishing (Saltwater)
Skiing (Freeski)
Snowboarding
Snowmobiling
Snowshoeing
Boxing
Martial Arts
Wrestling
1,169
647
1,081
507
838
1,404
875
551
691
978
853
897
1,066
735
537
1,823
15.9%
8.8%
14.7%
6.9%
11.4%
19.1%
11.9%
7.5%
9.4%
13.3%
11.6%
12.2%
14.5%
10.0%
7.3%
24.8%
300
677
490
690
285
199
205
357
294
251
331
290
230
303
562
208
838
11.4%
115
1,294
17.6%
110
2,573
35.0%
168
1,397
19.0%
302
1,441
1,154
1,117
19.6%
15.7%
15.2%
187
231
400
720
9.8%
544
573
676
1,051
551
2,146
867
1,088
720
2,213
978
731
1,389
934
5,357
1,669
662
529
1,095
1,286
713
7.8%
9.2%
14.3%
7.5%
29.2%
11.8%
14.8%
9.8%
30.1%
13.3%
10.0%
18.9%
12.7%
100.0%
22.7%
9.0%
7.2%
14.9%
17.5%
9.7%
488
511
231
259
121
193
302
209
109
146
141
220
295
1,370
437
200
232
331
389
571
Billiards/Pool
Bowling
Darts
Table Tennis
Roller Hockey
Skateboarding
Ice Skating
Archery
Hunting (Rifle)
Hunting (Shotgun)
Hunting (Handgun)
Hunting (Bow)
Jet Skiing
Sailing
Scuba Diving
Snorkeling
Surfing
Wakeboarding
Water Skiing
Tai Chi
Football (Flag)
Cardio Tennis
Stand Up Paddling
MMA for fitness
MMA for competition
Swimming on a Team
Instruction)
2,955
2,962
1,926
1,838
654
867
1,139
978
1,727
1,308
1,044
1,250
1,088
728
662
956
889
1,558
1,367
573
1,529
889
794
1,117
934
1,095
1,228
551
1,088
470
404
662
1,095
500
970
412
40.2%
40.3%
26.2%
25.0%
8.9%
11.8%
15.5%
13.3%
23.5%
17.8%
14.2%
17.0%
14.8%
9.9%
9.0%
13.0%
12.1%
21.2%
18.6%
7.8%
20.8%
12.1%
10.8%
15.2%
12.7%
14.9%
16.7%
7.5%
14.8%
6.4%
5.5%
9.0%
14.9%
6.8%
13.2%
5.6%
146
117
200
198
685
219
304
369
511
228
258
236
260
381
321
371
432
210
165
557
392
390
470
271
635
648
557
268
302
582
458
750
745
756
259
267
625
8.5%
386
Snowshoe Crossover Activities
Number of
Participation Rate
Index
Aerobics (Step)
Aquatic Exercise
Calisthenics
Cardio Kickboxing
Pilates Training
Stretching
Yoga
Home Gym Exercise
Rowing Machine
Treadmill
Walking for Fitness
Running/Jogging
Adventure Racing
Surface)
Bicycling (BMX)
1,003
1,176
733
1,056
886
701
624
677
1,249
1,120
1,120
1,334
1,394
1,201
943
935
681
1,044
725
608
1,354
774
822
371
2,293
1,579
532
451
620
1,100
1,660
24.9%
29.2%
18.2%
26.2%
22.0%
17.4%
15.5%
16.8%
31.0%
27.8%
27.8%
33.1%
34.6%
29.8%
23.4%
23.2%
16.9%
25.9%
18.0%
15.1%
33.6%
19.2%
20.4%
9.2%
56.9%
39.2%
13.2%
11.2%
15.4%
27.3%
41.2%
217
159
264
148
333
242
323
300
119
166
148
125
110
113
132
176
238
151
305
194
100
221
114
460
70
108
880
1,018
1,027
148
150
991
24.6%
417
407
1,056
10.1%
26.2%
561
166
1,088
27.0%
205
709
596
786
995
443
608
475
806
17.6%
14.8%
19.5%
24.7%
11.0%
15.1%
11.8%
20.0%
400
352
182
131
379
719
908
317
Ultimate Frisbee
Gymnastics
Baseball
Basketball
Cheerleading
Ice Hockey
Field Hockey
Football (Touch)
Football (Tackle)
Lacrosse
Paintball
Rugby
Soccer (Indoor)
Soccer (Outdoor)
Track and Field
Volleyball (Court)
Volleyball (Grass)
Volleyball (Beach)
Badminton
Racquetball
Squash
Tennis
Home/Vehicle
From Home/Vehicle
Vehicle/Home)
Camping (RV)
Canoeing
Climbing
Rafting
Hiking (Day)
Horseback Riding
Trail Running
Fishing (Fly)
Fishing (Saltwater)
Skiing (Freeski)
Snowboarding
Snowmobiling
Snowshoeing
Boxing
Martial Arts
Wrestling
463
391
568
375
463
689
689
330
524
600
600
669
766
532
451
991
11.5%
9.7%
14.1%
9.3%
11.5%
17.1%
17.1%
8.2%
13.0%
14.9%
14.9%
16.6%
19.0%
13.2%
11.2%
24.6%
217
746
470
930
288
178
295
390
406
281
426
395
302
400
862
207
1,035
25.7%
260
1,543
38.3%
239
1,720
42.7%
205
1,100
27.3%
433
991
1,100
725
24.6%
27.3%
18.0%
234
401
474
552
13.7%
761
564
568
979
584
1,974
560
717
733
1,805
653
1,253
1,326
766
915
1,257
4,029
705
745
753
540
14.0%
14.1%
24.3%
14.5%
49.0%
13.9%
17.8%
18.2%
44.8%
16.2%
31.1%
32.9%
19.0%
22.7%
31.2%
100.0%
17.5%
18.5%
18.7%
13.4%
875
783
392
500
203
228
363
387
163
178
438
383
442
311
600
2,222
565
411
416
788
Billiards/Pool
Bowling
Darts
Table Tennis
Roller Hockey
Skateboarding
Ice Skating
Archery
Hunting (Rifle)
Hunting (Shotgun)
Hunting (Handgun)
Hunting (Bow)
Jet Skiing
Sailing
Scuba Diving
Snorkeling
Surfing
Wakeboarding
Water Skiing
Tai Chi
Football (Flag)
Cardio Tennis
Stand Up Paddling
MMA for fitness
MMA for competition
Swimming on a Team
Instruction)
1,350
1,620
1,080
1,044
479
874
645
641
596
1,052
979
911
826
629
737
729
761
983
882
479
882
782
604
878
657
504
713
475
475
411
516
717
705
572
798
334
33.5%
40.2%
26.8%
25.9%
11.9%
21.7%
16.0%
15.9%
14.8%
26.1%
24.3%
22.6%
20.5%
15.6%
18.3%
18.1%
18.9%
24.4%
21.9%
11.9%
21.9%
19.4%
15.0%
21.8%
16.3%
12.5%
17.7%
11.8%
11.8%
10.2%
12.8%
17.8%
17.5%
14.2%
19.8%
8.3%
122
117
205
206
915
402
314
442
322
335
442
314
360
600
654
517
675
242
194
850
413
626
652
389
815
543
590
421
241
927
1,067
1,483
875
1,578
388
395
612
15.2%
691
Telemark Ski Crossover Activities
Aerobics (Step)
Aquatic Exercise
Calisthenics
Cardio Kickboxing
Pilates Training
Stretching
Yoga
Home Gym Exercise
Rowing Machine
Treadmill
Walking for Fitness
Running/Jogging
Adventure Racing
Surface)
Bicycling (BMX)
Ultimate Frisbee
Gymnastics
Baseball
Basketball
Cheerleading
Ice Hockey
Field Hockey
Football (Touch)
Football (Tackle)
Number of
Participation Rate
1,106
40.0%
1,082
39.1%
1,131
40.9%
752
27.2%
1,082
39.1%
1,001
36.2%
974
35.2%
1,131
40.9%
1,159
41.9%
946
34.2%
993
35.9%
943
34.1%
1,029
37.2%
827
29.9%
857
31.0%
631
22.8%
1,057
38.2%
705
25.5%
976
35.3%
578
20.9%
824
29.8%
514
18.6%
680
24.6%
705
25.5%
1,104
39.9%
1,032
37.3%
949
34.3%
628
22.7%
935
33.8%
819
29.6%
1,012
36.6%
Index
223
2,607
122
1,183
211
683
1,006
470
317
543
1,197
501
348
586
689
1,900
242
1,275
1,681
410
648
886
502
1,109
1,995
888
165
1,892
1,878
1,138
1,262
822
29.7%
413
703
1,159
25.4%
41.9%
847
590
741
26.8%
479
918
976
1,311
938
824
907
952
871
838
33.2%
35.3%
47.4%
33.9%
29.8%
32.8%
34.4%
31.5%
30.3%
535
1,103
182
892
382
538
215
606
2,331
Lacrosse
Paintball
Rugby
Soccer (Indoor)
Soccer (Outdoor)
Track and Field
Volleyball (Court)
Volleyball (Grass)
Volleyball (Beach)
Badminton
Racquetball
Squash
Tennis
Home/Vehicle
From Home/Vehicle
Vehicle/Home)
Camping (RV)
Canoeing
Climbing
Rafting
Hiking (Day)
Horseback Riding
Trail Running
Fishing (Fly)
Fishing (Saltwater)
Skiing (Freestyle)
Snowboarding
Snowmobiling
Snowshoeing
Boxing
Martial Arts
Wrestling
Billiards/Pool
896
849
891
827
791
987
797
589
932
683
913
982
880
963
1,023
32.4%
30.7%
32.2%
29.9%
28.6%
35.7%
28.8%
21.3%
33.7%
24.7%
33.0%
35.5%
31.8%
34.8%
37.0%
689
112
117
831
817
372
1,029
2,367
1,872
882
1,138
612
740
292
197
1,084
39.2%
3,564
971
35.1%
836
1,236
44.7%
142
1,322
47.8%
854
1,048
965
863
37.9%
34.9%
31.2%
861
1,058
693
888
32.1%
353
791
852
791
849
902
617
824
852
946
783
1,394
1,264
1,339
1,380
1,585
1,330
2,766
1,225
1,472
885
1,148
28.6%
30.8%
28.6%
30.7%
32.6%
22.3%
29.8%
30.8%
34.2%
28.3%
50.4%
45.7%
48.4%
49.9%
57.3%
48.1%
100.0%
44.3%
53.2%
32.0%
41.5%
1,021
684
283
89
665
1,115
542
1,812
326
2,021
285
274
672
756
311
1,002
870
168
771
451
703
Bowling
Darts
Table Tennis
Roller Hockey
Skateboarding
Ice Skating
Archery
Hunting (Rifle)
Hunting (Shotgun)
Hunting (Handgun)
Hunting (Bow)
Jet Skiing
Sailing
Scuba Diving
Snorkeling
Surfing
Wakeboarding
Water Skiing
Tai Chi
Football (Flag)
Cardio Tennis
Stand Up Paddling
MMA for fitness
MMA for competition
Swimming on a Team
Instruction)
1,098
1,065
849
965
960
1,062
1,095
1,153
863
1,137
1,082
1,004
1,007
849
774
885
971
880
976
1,189
1,090
1,001
990
822
990
913
833
769
788
653
1,242
1,245
1,007
1,054
487
39.7%
38.5%
30.7%
34.9%
34.7%
38.4%
39.6%
41.7%
31.2%
41.1%
39.1%
36.3%
36.4%
30.7%
28.0%
32.0%
35.1%
31.8%
35.3%
43.0%
39.4%
36.2%
35.8%
29.7%
35.8%
33.0%
30.1%
27.8%
28.5%
23.6%
44.9%
45.0%
36.4%
38.10%
17.6%
49
653
234
2,685
351
2,133
109
244
1,006
527
142
576
1,733
244
528
372
557
436
666
243
2,627
2,785
3,580
521
895
137
557
897
252
2,145
170
239
2,800
289
800
935
33.8%
2,113

sia snow sports participant study

Transcription

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