The 2016 Media Kit

125,000 DIRECT
CONNECTIONS TO
THE LARGEST TOTAL
PIZZA AUDIENCE
2016
MEDIA
KIT
ANGEL MCVAY
PMQ Delivers
“I consider PMQ
required reading
for every pizza pro
who wants to remain
competitive.”
More Readers in
More Ways Than Ever Before
Want To Expand Your
Market Reach?
The Must-Read Magazine For Pizza Professionals
PMQ offers 125,000+ direct connections to pizza restaurant owners and decision-makers.
PMQ Pizza Magazine is more than just the pizza industry’s mustread business magazine. We are a fully integrated multimedia
publishing company that uses every available tool—print, video,
online, social media, webinars, digital, sponsored content and
e-newsletters—to build relationships with pizza restaurant
owners and decision-makers.
“I love PMQ and make my
people read it every month. I
wholeheartedly recommend it to
all of my franchisees, but I hope my
competitors don’t read it!”
— Sean Brauser,
PMQ.com
co-owner,
Metro Pizza
40,000 pizzeria owners and operators
reached per issue
25,000 unique BPA-verified visitors every month
Founder/CEO, Romeo’s Pizza
From PizzaTV and the Think Tank to Facebook, Twitter and
Instagram, PMQ delivers more readers in more ways than you
ever thought possible. Whatever your advertising needs, we will
create a multimedia package—including print, web and video—
that fits your budget and maximizes your marketing reach!
In today’s competitive marketplace, one advertising platform is not
enough. With PMQ, there are no limits!
More than a magazine, PMQ is the online hub of the
pizza business community.
PMQ Pizza Magazine
— John Arena,
Social Media
Digital/Smartphone Edition
This Week In Pizza
PizzaTV.com
Think Tank
22,000 followers across all major platforms
20,000 page views each month
17,000 pizza professionals subscribe
to our weekly newsletter
10,000 viewers watch the only all-pizza
online video channel every month
2,500 pizza leaders visit the pizza industry’s
largest online forum
You can connect with the pizza industry's largest community
through PMQ's seven multi-media direct connections.
Tell Your Story in Your Own Words
Video: The Future of Content Marketing
Only PMQ offers multiple sponsored content opportunities that let
you deliver your message directly to the industry’s decision-makers.
Working with our advertisers, PMQ crafts video content that pizza restaurant
owners need—and want—to watch every single day!
SMARTMARKET
SmartMarket
You know your product better than anyone. SmartMarket, PMQ Pizza Magazine’s sponsored
content section, lets you bypass the media filter and communicate directly with an eager
readership that’s hungry for moneymaking ideas! SmartMarket is more than an ad—it’s your
story, told in your words, with your branding message, your logo and your images. With
SmartMarket you can:
•
Deliver your brand message in articles
ranging between 400 words (one page)
and 800 words (two pages)
Promote your products and services
with highly targeted, reader-friendly
content to help PMQ’s readers sell
more pizza
•
•
•
Sponsored by
of
the
Red, White and
Blue Pizza
Recipe and photo provided by Nutella Food Service
Ingredients:
1 12” pizza base, pre-baked
12 oz. hazelnut spread
4 oz. mixed red berries (strawberries, raspberries,
cranberries, etc.)
4 oz. mixed dark berries (blackberries, blueberries, etc.)
2.2 oz. melted or shaved white chocolate
Instructions:
Distribute hazelnut spread over prebaked pizza base. Place the
blueberries on the outside and then place the red berries in a
pile in the center. Drizzle or shave the white chocolate over the
fruit. Serve warm.
36
PMQ Pizza Magazine
The Sweet Life
Leave it to the Italians to create something as irresistible as
hazelnut spread. First imported from Italy to the United States
more than 25 years ago, the dessert spread—a delectable blend
of roasted hazelnuts, skim milk and cocoa—has become a
trendy treat with many uses. From cappucinos to truffles and
cheesecakes, the spread has gained traction on dessert menus
at restaurants around the country. It also just happens to taste
delicious on a pizza crust. In fact, a hazelnut spread pizza can
generate strong word-of-mouth and press coverage when introduced in your market. Here are some variations on the theme
from pizzerias around the country:
The dessert menu at Due Forni (dueforni.com), with locations in Las Vegas and Austin, Texas, boasts the Chocolate
Pizza, a Neapolitan crust featuring hazelnut spread, Valrhona
chocolate, strawberries, toasted hazelnuts and vanilla gelato.
Customers at Papi’s Pizzeria (papispizzeria.com) in downtown Los Angeles save room for Papi’s Chocolate Pizza Pie,
made with a sweetened crust and a layer of chocolate chips
and hazelnut spread, topped with baked marshmallows and
candied almonds.
Roberto Caporuscio, the renowned pizzaiolo at Kesté
Pizza & Vino (kestepizzeria.com) in New York, has earned
fame for a specialty dessert pie that combines hazelnut
spread, fresh blueberries, raspberries and blackberries,
ricotta, powdered sugar, a sprinkle of sea salt and a drizzle
of fresh-squeezed lemon juice.
Located in Franklin Square, New York, Olivetto Pizzeria
(olivettopizzeria.com) offers five hazelnut spread dessert pies,
including a version with crumbled Oreo cookies and another
with peanut butter chips.
The Pizza Industry’s Business Monthly
Feature your full-page display ad as
the centerpiece of the layout
Create your own SmartMarket articles
or collaborate with PMQ’s staff to
craft the perfect piece
movers can reap a bonanza in
new sales.
January/February 2015 Sponsored Section
S1
Your PMQ account executive is
ready to help you maximize your
exposure with SmartMarket.
Call today for details!
Recipe of the Month
RECIPE OF THE MONTH RED, WHITE, AND BLUE PIZZA
Recipe
Month:
We are living in the age when mobile devices can give customers a quick overview of your
product without overwhelming them with text. PMQ has long been the No. 1 provider of
pizza-relevant video content. From our popular “Cooking with PMQ” recipe videos and “Biz
Tips” to “Product Spotlight” videos and more, PMQ already reaches the industry’s decisionmakers every day with highly targeted video content that’s engaging, informative and useful.
"It" dessert for pizzerias.
uOur Town: Marketing to new
The Specialty Pizza
Just Got Sweeter!
Red, White and Blue
Pizza made with
Nutella®
✓ GLUTEN-FREE!
✓ Contains no peanuts
✓ Contains no artificial
colors or preservatives
✓ Certified Kosher
3 kg pail
Case count: 2 x 3 kg
Weight: 6.6 lbs (3Kg)
To add Nutella® to your menu, visit www.nutellafoodservice.com.
FUS-1071 Nutella PMQ Full Page.indd 1
©Ferrero 2014
3/10/14 11:37 AM
Our readers love recipes—it’s one surefire way to grab their
attention! Get your recipe spotlighted as our Recipe of the Month,
a two-page advertorial spread that includes:
• Your recipe and instructions
• Your company name and logo
• Your high-resolution color photograph of the final pizza or dish
• Your full-page ad directly opposite the recipe
• Related PMQ editorial about the recipe’s main ingredient
Recipe of the Month can feature any menu item, including pizza,
appetizers, entrees and desserts
Idea Zone
Got a product or service that can help our readers make more money?
The Idea Zone is the place for you. Half ad, half editorial, you’ll get fullpage exposure for only $3,500. You can write it yourself or collaborate
with PMQ’s staff to craft the perfect story!
Sponsored content offers guaranteed exposure for your company. Contact your
PMQ account executive today and let us help you extend your market reach!
executives have
visited a vendor’s site
Industry innovators share their insights and
expertise to help you attract more customers
and sell more pizza.
uPregel: Gelato has become the
65% of business
after watching a video.
(Forbes)
Video Sponsorship Opportunities:
PMQ's Pizza Kitchen
Your company’s logo/website URL will be displayed at
the beginning and end of each video.
PMQ’s hosts use and talk about your products in this
popular series spotlighting recipes for everything from
pizzas and pastas to appetizers, desserts and artisan
menu items.
Adventures In Pizza
Explore the wild, wonderful world of pizza in this fun,
fast-paced video series that captures the spirit of the
Food Network’s best programming.
The Slice
This entertainment news show spotlights the quirky
characters and offbeat products and promotions that
make the pizza industry unique.
Marketing Magic
An in-depth look at various marketing tools, from social
media to eblasts, that can grow a pizzeria’s bottom line.
Paid Programming Opportunities
Your company’s product or service takes center stage in
these videos designed to maximize your exposure while
educating pizzeria operators.
64% of consumers are more likely
to buy a product after watching a
video about it. —(comScore)
Product Spotlight/Vendor Videos
We put our experienced and talented video team to work
for you, shooting and editing videos that highlight your
products at industry trade shows and events.
Create Your Own Video
Already have a video of your own? We’ll make sure the
entire industry sees it by embedding it with your paid
display ad in PMQ’s digital edition and spotlighting it on
PMQ.com.
Digital Opportunities
Reach 25,000 unique visitors every
month at PMQ.com.
1
Attracting more than 25,000 unique visitors every
month, PMQ.com is the pizza industry’s No. 1 magazine
website, period. It’s also the only industry website
that’s audited by the BPA, which means you know our
numbers are real—and our audience is huge!
With PMQ.com, your advertising message
enjoys round-the-clock exposure, ensuring
2
PMQ.com is the
Size: 728 x 90 pixels
Superbox
Size: 300 x 250 pixels
3
Skyscraper Banner Ad
Webinars
PMQ’s new media team will partner with you
to develop content and deliver tightly focused
educational webinars on the moneymaking
topics, trends and products that pizzeria
owners truly care about.
Social Media
Contests
4
Standard Banner
Size: 234 x 60 pixels
5
This Week In Pizza covers industry
trends and features moneymaking
ideas and tips in every issue.
Size: 300x600 pixels
4
Become a sponsor of PMQ’s
industry-leading e-newsletter,
which reaches 17,000 subscribers
every week.
With more than 22,000
fans and followers, PMQ
delivers the largest social
media audience in the
pizza industry. Here’s your
chance to engage with and get feedback from our
audience on the platforms they use every day, from
Facebook and Twitter to Instagram and Pinterest.
3
2
New media keeps evolving, and PMQ has evolved with it.
Using a range of new media platforms and tools, PMQ offers
on-demand access to your brand message anytime, anywhere,
on any computer or mobile device. From the interactivity of
social media and webinars to our weekly e-newsletter and
digital magazine, PMQ keeps you connected 24/7 to the
industry’s buyers and decision-makers.
Display ads in PMQ’s digital edition enjoy an extended “after-life”
on the Internet and bonus exposure opportunities. With 20,000
page views every month, PMQ’s digital edition offers a wide range
of advertising options you can’t find in print:
• Custom videos
• Custom hyperlinks to your website
• Product slideshows
• Leaderboard ads
• Digital blow-ins and bellybands
All website ads appear on a rotational basis
and are limited to 10 advertisers per spec.
Leader Board Banner Ad
This Week In Pizza
Digital Edition Advertising Opportunities
that the industry’s real decision-makers
most visited pizza
magazine
website and
will know who you are and where to find
the only one audited
you. And our specialized ad tracking and
by the BPA.
analytical tools help you fully evaluate
your ad campaign’s success. We’ll tell you
the exact number of click-throughs your
ad receives and even provide a detailed monthly
report that lets you compare your results to those of
other advertisers.
1
Become a New Media Rock Star
5
Button Banner Ad
Size: 120 x 90 pixels
PMQ’s smartphone app offers access to the digital edition as well as other
exclusive online content.
Contact your account executive for more details about advertising
opportunities available on www.pmq.com. 662-234-5481
And
Now, A Word From Our Sponsors
2016 Editorial Focus
PMQ offers unique sponsorship opportunities that you won’t find anywhere else.
Jan/Feb
The PMQ Test Kitchen
Attracting leading pizzeria owners and top chefs from around the country
and the world, the PMQ Test Kitchen is both a fully functioning pizza kitchen
and the ideal showcase for state-of-the-art ovens, dough mixers, cookware,
culinary tools and other equipment. Here, we test delicious recipes and film
our popular “PMQ's Pizza Kitchen” videos with industry leaders like Chef Santo
Bruno, John Arena of Metro Pizza, Michael LaMarca of Masters Pizza and Lee
Hunzinger of Cane Rosso, to name a few.
Ask your PMQ account executive how you can become a sponsor
of the PMQ Test Kitchen!
Food Focus: Kids Menus
Equipment/Technology:
Drive-Through Service
Recipe of the Month: Canadian Bacon
March September Space Close 07/26 Art Close 08/01
Space Close 01/26 Art Close 02/03
Food Focus: Unforgettable Cheeses
Equipment/Technology: Online Ordering
Recipe of the Month: Signature Pizza Sauce
Food Focus: Flour
Equipment/Technology: Loyalty Programs
Recipe of the Month: Appetizers
April October Space Close 02/26 Art Close 03/03
May Contact
account
representative
become
sponsorabout
of the PMQ
Kitchen.
Contactyour
your
account
executivetofor
moreadetails
our Test
various
sponsorship opportunities. 662-234-5481
Space Close 03/23 Art Close 04/01
November Food Focus: Spices
Equipment/Technology: POS Innovations
Recipe of the Month: Vegetarian
Space Close 09/27 Art Close 10/04
Food Focus: Hot Soups
Equipment/Technology: Bar Equipment
Recipe of the Month: White Pizza
June/July—The Recipe Issue
Space Close 05/03 Art Close 05/11
December—Pizza Power Report
Food Focus: Special Pizza Recipe Section
Equipment/Technology: Video Marketing
Recipe of the Month: Stromboli
Space Close 10/27 Art Close 11/03
VELLA PIZZA
FONTANINI
Space Close 08/25 Art Close 09/01
Food Focus: Chicken
Equipment/Technology:
Wine and Wine Equipment
Recipe of the Month: Calzones
PMQ’s Think Tank
It’s the largest and most popular online forum
in the pizza industry, with more than 2,000
registered members forming a tightly knit community of industry leaders and
decision-makers. As a Think Tank sponsor, you’ll reach an audience of highly
successful and innovative pizzeria owners who are passionate about pizza—
and loyal to the brands that they believe in!
Ask your PMQ account executive how you can become a sponsor
of PMQ’s Think Tank.
Space Close 06/21 Art Close 06/29
Food Focus: Artisan Gelatos
Equipment/Technology:
Self-Service Stations
Recipe of the Month: Meat Lovers
Food Focus: Italian Meats
Equipment/Technology: Dough Mixers
Recipe of the Month: Desserts
The Groupon U.S. Pizza Team
This is the dream team that started it all.
Founded in 2000 by PMQ publisher Steve
Green, the Groupon U.S. Pizza Team has been
producing acrobatic and culinary champions for
15 years. They’ve also made positive headlines
in the Washington Post and the New York Daily News and appeared on The
Food Network, The Tonight Show and Good Morning America, to name a few.
As a sponsor of the Groupon U.S. Pizza Team, your logo will be prominently
featured on all team-related signage and promotional materials at events
around the U.S. and the world!
Ask your PMQ account executive how you can become a sponsor
of the Groupon U.S. Pizza Team! Visit the site at www.uspizzateam.com.
August Space Close 11/25/15 Art Close 12/10/15
Food Focus: Flavored Crusts
Equipment/Technology:
POS Systems/Online Ordering
Recipe of the Month: Hot Sauce
Also in 2016
•
•
•
•
Coin-Operated Entertainment
Food Warmers
Outdoor Dining
Better Beverages
•
•
•
•
Meatballs
Restaurant Design
Pizza by the Slice
Catering
•
•
•
•
Mascarpone
Skinny Pizzas
Marketing to Millennials
Energy-Efficient Equipment
The pizza industry looks to PMQ.com and This Week in Pizza, our
weekly newsletter, for breaking industry news and timely updates.
Advertising Rates
3x
5x
10x
20x
$6,425
$5,150
$4,385
$3,725
$3,160
$1,990
$11,425
$6,095
$5,000
$4,260
$3,620
$3,075
$1,910
$10,710
$5,685
$4,845
$4,130
$3,520
$2,985
$1,835
$9,995
$5,480
$4,540
$4,005
$3,390
$2,880
$1,760
$9,485
$5,275
$4,285
$3,850
$3,265
$2,755
$1,630
$9,180
SmartMarket
No one knows your product
better than you do. PMQ's
sponsored content section
lets you communicate
directly to our audience and
brand your company as the
expert on topics related to
your business.
Premium Positions
Cover 2 (inside front) $7,880
Cover 3 (inside back) $7,880
Cover 4 (back)
$8,060
$7,650
$7,650
$7,830
$7,420
$7,420
$7,600
$7,190
$7,190
$7,370
$7,035
$7,035
$7,190
Bulletin Board
PMQ offers advertising opportunities for every budget.
Bulletin Board is an ads-only section featuring full-color quarter-page and halfpage display ads located toward the back of each issue.
1/4 Page $1,125 per insertion
1/2 Page $2,245 per insertion
1”
Text Listing Per Year/ 10 Issues
Base Listing
$865 (First two lines)
Additional Line
$285
(60 characters max, including p
unctuation and spaces)
Additional Category add $600
BONUS: Free Pizza Pages online listing
with each ad.
Have a great way to sell
more pizza? PMQ’s Idea Zone
is just the place for you. Half
ad, half editorial, you’ll get
full-page exposure for only
$3,500.
Guaranteed Exposure
Your message can’t be
missed with PMQ’s premium
advertising opportunities,
including inserts, belly bands,
cover tips, barn door covers,
polybags and spot colors.
Resource Guide
Graphic Box
Per Issue Per Year
1” Graphic Box $280
$2,550
2” Graphic Box $510
$4,795
3” Graphic Box $815
$7,140
The PMQ Idea Zone
Graphic Box sizes
3.5” column width
Web Ads per quarter
This Week in Pizza
Leaderboard
Superbox
Skyscraper
Standard Banner
Button Banner
Reach 17,000 pizza
professionals every week in
our e-newsletter.
$3,600
$3,000
$1,800
$1,200
$700
Contact
youraccount
account representative
to build
becomea apackage
sponsor of
Your PMQ
executive can
tothe
fit PMQ Test Kitchen.
your needs AND your budget!
Ask your account executive
for details.
Magazine Specs
Trim Size: 7.875” x 10.875”
Safety From Trim: .25”
Bleed: Positioned .125” from trim
Trim Crop Marks: Positioned outside
bleed area by .125
Binding: Perfect Bound
Cover Tip Specs
Front Band
Trim Size: 7.875” x 3.5”
Bleed: 8.125” x 3.5”
Live Area: 6.36” x 3”
Preferred Format
PMQ Pizza Magazine’s preferred
format for ad submission is a printresolution (300 dpi) PDF file. CMYK
color space.
OCTOBER 2015 | WWW.PMQ.COM
R
rese
Cap lice
dS
Salaoz. slices
Fresh Mozzarella Slices
1.4
Panini
Slice
1 oz.
slices
Turn
Over
www.caputocheese.com
The Pizza Industry’s Business Monthly | PMQ.com
Full Page 2/3 Page 1/2 Page 1/3 Page 1/4 Page 1/6 Page Spread 1x
PMQ PIZZA MAGAZINE | October 2015 | Volume 19, Issue 8
Ad Sizes Production Requirements
SMALL-TOWN
HEROES
TriBecca Allie Café puts a tiny southern
hamlet on the pizza map
PAGE 38
5 Sweet Tips to
Sell More Desserts
PAGE 30
Picking Out the
Perfect Oven
PAGE 48
JPEGs, TIFs, and EPS files are
acceptable as well, provided that all
graphics are embedded or flattened,
and any fonts are rasterized or
converted to paths.
(Live area is IMPORTANT. Please follow these
specs so that your logos, text, etc. do not get
cut off when the magazine is cut.)
Full Page Backside
Trim Size: 7.875” x 10.875”
Bleed: 8.125” x 11.125”
Live Area: 6.36” x 9.875”
(Live area is IMPORTANT. Please
follow these specs so that your
logos, text, etc. do not get
cut off when the magazine is cut.)
SUBMITTING ART
Please email your advertisement
to [email protected] or kara@pmq.
com and be sure to CC your sales
representative. For large files please
upload your file to
www.hightail.com/u/PMQ-art.
BIND-IN CARDS
All Bind-in cards need to be supplied
by the advertiser at their own cost
of printing. Bind-in cards must have a
perforation 1/4” from bind.
Production contacts:
For ad specs, format and all other
production related questions, contact:
Eric Summers
[email protected] or [email protected]
662-234-5481 ext 134
2 PAGE SPREAD
Bleed: 16” x 11.125”
Trim: 15.75” x 10.875”
Live area: 15” x 10.375”
FULL PAGE
Bleed: 8.125” x 11.125”
Trim: 7.875” x 10.875”
Live area: 7.375” x 10.375”
LAYOUT & DESIGN SERVICES
Available upon request. Ask your sales
representative for prices. Layout,
artwork, typesetting, illustration or
retouching will incur extra charges.
Prepress charges or additional costs
incurred by publisher for extra
services or improperly prepared
material will be passed on to the
advertiser. The design department is
Mac-based.
Send all inserts to:
RR Donnelley
Attn: Larry Ekedel
121 Matthews Drive
Senatobia, MS 38668
(662) 562-5015 ext 321
1/2 page horizontal:
6.75” x 4.875”
1/6 page: 2.125” x 4.875”
2/3 page: 4.4375” x 9.875”
1/3 page: 2.125” x 9.875”
1/2 page vertical:
3.3” x 9.875”
1/4 page: 3.3” x 4.875”
All inserts must deliver
directly to RR Donnelley.
Please indicate on shipping
what PMQ issue it is for.
PMQ, Inc. | 612 McLarty Rd., Oxford, MS 38655
662-234-5481 | F 662-234-0665 | www.PMQ.com
Contact Info
Publisher
Steve Green
[email protected]
ext. 123
Co-Publisher
& Sales Director
Linda Green
[email protected]
ext. 121
Editor-in-Chief
Rick Hynum
[email protected] ext. 130
Chief Financial Officer
Shawn Gardner
Winner of 5 ASBPE Awards
Winner of 4 GAMMA Awards
ISSN 1940-2007
Sr. Account Executive
Clifton Moody
[email protected] ext. 138
Art Department
Eric Summers
[email protected] ext. 134
Account Executive
Tom Boyles
[email protected] ext. 122
Senior Media Producer
Daniel Lee Perea
[email protected] ext. 139
Marketing Director
Anna Zemek
[email protected] ext. 140
Media Producer
Chris Green
[email protected] ext. 133
Sales Assistant
Brandy Pinion
[email protected] ext. 127
Media Producer
Erin Toffler
[email protected] ext. 124
Associate Editor
Andy Knef
[email protected] ext. 136
IT Director
Aaron Harris
[email protected] ext. 137
Editor at Large
Liz Barrett
[email protected]
Circulation Manager
Sherlyn Clark
[email protected] ext. 120
Senior Copy Editor
Tracy Morin
[email protected]
Test Chef
Brian Hernandez
[email protected] ext. 129
Art Department
Sarah Beth Wiley Smith
[email protected]
International
Correspondent
Missy Green Assink
[email protected]
International Made Easy
Introduce your products to the fastest-growing pizza markets in the
world. PMQ’s international presence allows you to target pizzeria
owners and operators in Australia, China, and Russia in their native
languages. PMQ collaborates with publishers on the ground with the
know-how to provide:
• Cultural and
translation assistance
• Distributor introductions
• Export facilitation
• Sponsorship opportunities at
international competitions
Visit www.pmq.com/International
FIND US ON
SOCIAL MEDIA:
PMQ China
5,000 Circulation
6 issues per year
pmq.com/china
PMQ Russia
5,000 Circulation
4 issues per year
pmq.com/ru
PMQ Australia
5,000 Circulation
6 issues per year
pmqaustralia.com
PMQ, Inc. | 612 McLarty Rd., Oxford, MS 38655
662-234-5481 | F 662-234-0665 | www.PMQ.com