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2009/2010
Stylish Lowcountry living...
Charleston is widely regarded for its love affair with beauty and
BRIE WILLIAMS
stylish Lowcountry living from charleston magazine
style, and nowhere is this more apparent than in the city’s
residences. From storied downtown dwellings to breezy homes on
the outer islands and the quaint Southern cottages in between,
Charleston’s collective interior blends fresh design ideas with
comfort-minded livability and local influences.
™
Vintage Glamour
Spring 2009
Charleston Home invites readers inside—divulging the style secrets
of these diverse residences, while offering insight from top
tastemakers, designers, and purveyors of fine furnishings and
accessories. Readers find Lowcountry-inspired entertaining ideas,
gardening tips, helpful hints for where to shop, and much more. The
definitive guide to stylish Lowcountry living, Charleston Home
provides readers and advertisers alike with access to the
very best that this area has to offer.
A 1970s Riverland
Terrace house is revamped
with chic, mid-century
modern style
Inside: Tasty brunch
recipes + budget-friendly
shopping tips + growing
daylilies
and the 2009 Symphony
Designer Showhouse
BRIE WILLIAMS
your readers. your marketplace.
P.O. Box 1794 • Mt. Pleasant, SC 29465 • 843.971.9811 • Fax 843.849.5101 • www.charlestonhomemag.com
2009/2010
Editorial Calendar
KAITLYN ISERMAN
TERRY KUZNIAR
FALL/WINTER 2009
European Comfort on Johns Island
Cooking for a Crowd
Remodeling Handbook: Charleston
Home’s Tips & Tricks
IN EVERY ISSUE:
DEPARTMENTS
!
Trends, projects, shopping, ideas, & events
!
SPRING/SUMMER 2010
!
Home Front
Musings on making a home in the Lowcountry
!
Fashion to Furnishings
Runway trends find their way to haute home décor
!
FALL/WINTER 2010
Special Section: Your Guide to
Ask the Experts
Solutions to homeowner quandaries
!
Easy Weeknight Dinners
Local Seen
Home-minded denizens with a vision
At Home on Lower King
Get Garden Ready!
Antiques 101
Lessons in everything from centuries-old silver to sideboards
!
Special Section: The Symphony
Designer Showhouse
Front Porch
Homeowner’s Notebook
Trends, organizing tips, and mini-makeovers
!
On the Table
The best of reader recipes
!
Green Space
A peek inside the Lowcountry’s private gardens
Getting Organized
!
Before & After
Form meets function for high-impact results
your readers. your marketplace.
P.O. Box 1794 • Mt. Pleasant, SC 29465 • 843.971.9811 • Fax 843.849.5101 • www.charlestonhomemag.com
2009/2010
Meet Our Readers
BRIE WILLIAMS
The Charleston Home reader is an educated, upscale consumer. Whether shopping for antiques, fine rugs, furniture, or simply
unique accessories, our readers seek out décor and amenities that reflect their diverse lifestyles and backgrounds. Eighty-five
percent of our readers own at least one home and one quarter of them say that they plan to remodel within the next 12
months. Purchases like major household appliances and updated technological amenities are also in their plans. Additionally,
one third of them say they intend to buy new furniture.
When looking for a new or second home, our readers are discerning in their choice of the existing homes, or when building
their own, look to the area’s top architects, builders, and interior designers in their respective fields.
Our readers tell us that they spend at least one hour reading each issue. More than 60 percent are multi-year subscribers.
They view the advertisements as a key resource in making their buying decisions. Our advertisers get results!
ANNUAL INCOME
AGE ANALYSIS
14.3%
26.9%
11.9%
75K-100K
18-34
100K-150K
7.6%
75+
12.6%
25.2%
150K+
50K-75K
10.8%
65-74
16.9%
35-44
12%
25K or less
4%
20%
16.4%
25K-35K
55-64
35K-50K
45-54
EDUCATION PROFILE
24.2%
Advanced Degree
3.2%
13%
32.7%
GENDER PROFILE
High School or less
High School Grad
College Degree
21.4%
30.3%
Male
69.7%
26.9%
Female
Some College
Sources: Media Audit 2008
Charleston Magazine Advertising Dept. 5/09
your readers. your marketplace.
P.O. Box 1794 • Mt. Pleasant, SC 29465 • 843.971.9811 • Fax 843.849.5101 • www.charlestonhomemag.com
2009/2010
Distribution & Circulation
PETER FRANK EDWARDS
Event Participation & Sponsorship
Total Readership
6,000
100,000+
Total Average Print Run Per Issue
20,000
Exposes partygoers, philanthropists, and tourists alike to
Charleston Home’s extensive community involvement.
Targeted Direct Mail
90 percent of our readers say that they
spend at least one hour reading each
issue.
Newsstand Distribution
7,000
Distributed by a national agency to 5,000+ newsstands,
bookstores, grocery stores, and other retail outlets in the
tri-county area and nationwide. Additional distribution to
2,000 local stores.
Hotel and Resort Distribution
5,000
Distributed through highly targeted local and South Carolina
mail lists to include some members of the American Society of
Interior Designers (ASID), American Institute of Architects (AIA),
Charleston Trident Home Builders Association (CTHBA), and
Charleston Trident Association of Realtors (CTAR).
Pass-Along Readership
5.2 readers per copy*
Source: Charleston Magazine Circulation Dept.
Numbers current as of 5/09
*5.2 pass-along average per measured city & regional magazine research survey.
3,200
Reaches the lucrative consumer and travel market through
in-room distribution at upscale hotels, inns, and bed and
breakfasts in the greater Charleston area.
your readers. your marketplace.
P.O. Box 1794 • Mt. Pleasant, SC 29465 • 843.971.9811 • Fax 843.849.5101 • www.charlestonhomemag.com
2009/2010
Hotel Distribution
CHARLESTON CVB
More than 3,000 copies per issue of Charleston Home are distributed to hotels,
resorts, and bed & breakfasts across the Lowcountry.
1827 B&B
Andrew Pinckney Inn
Ansonborough Inn
Battery Carriage House Inn
Boardwalk Inn
Charleston Renaissance Hotel
Charleston Riverview Hotel
Church Street Inn
Comfort Inn, Riverview
Days Inn, Historic
Double Tree Guest Suites
Elliott House
Embassy Suites, Convention Center
Embassy Suites, Historic District
Fantasia B&B
French Quarter Inn
Fulton Lane Inn
The Governor’s House
Harborview Inn
Hampton Inn, Daniel Island
The Hayne House
Hilton Charleston Harbor
your readers. your marketplace.
Historic Charleston B&B
Holiday Inn, Historic District
Holiday Inn, Mt. Pleasant
Indigo Inn
Jasmine House Inn
John Rutledge House Inn
Kings Courtyard Inn
Kings Charles Inn
Lodge Alley Inn
Market Pavilion Hotel
Meeting Street Inn
Middleton Place Inn
Mills House
Phoebe Pember House
Planters Inn
Rutledge Victoria House
Shem Creek Inn
Two Meeting Street Inn
Vendue Inn
Victoria House Inn
Westin Francis Marion
Woodlands Resorts & Inn
P.O. Box 1794 • Mt. Pleasant, SC 29465 • 843.971.9811 • Fax 843.849.5101 • www.charlestonhomemag.com
2009/2010
Advertising Sizes & Specifications
Full Page
9˝ x 10.875˝ (trim)
9.25˝ x 11.125˝ (bleed)
8 3/8˝ x 10 1/4˝ (suggested live area)
Full Page Bookend
3.158˝ x 10.875˝
on left page
2/3 Page
Vertical
(add 1/8” for bleed to
top, bottom, and
left edge)
Double-Truck Spread
(2 full pages)
9˝ x 10.875˝ (trim)
on right page
9.25˝ x 11.125˝ (bleed)
on right page
8 3/8˝ x 10 1/4˝ (suggested live area)
4.767˝ x 9.311˝
18˝ x 10.875˝ (trim)
18.25˝ x 11.125˝ (bleed)
1/3 Page
Vertical
2.283˝ x 9.311˝
1/6 Page
Vertical
2.283˝ x 4.553˝
Island
(runs as the only ad on a
page)
1/2 Page
Horizontal
4.767˝ x 7.031˝
7.25˝ x 4.553˝
1/3 Page
Horizontal
4.767˝ x 2.172˝
4.767˝ x 4.553˝
1/6 Page
Horizontal
ACCEPTED FILE FORMATS
DPI SPECIFICATIONS
• InDesign CS3 (packaged with fonts and images); QuarkXPress 7.0 (collected with fonts and
images); PDF (Press ready – see PDF Specifications); Photoshop (flattened and converted to
CMYK); Illustrator (fonts outlined and converted to CMYK).
Charleston Home is printed with a 133 line screen. Provide all photos at 300 dpi. Line art
should be provided at 600-1200 dpi.
• If changes are to be made to an ad, source files must be provided.
9" x 10.875"
• All disks must be MAC-compatible.
• If an ad is submitted that does not contain a rule around the outside, we retain the right to
add a border if we deem necessary.
• If you are working through an ad agency or a graphic designer and do not understand this process, it is your responsibility to make sure that we receive formats with
which we can work.
PDF SPECIFICATIONS
• Prior to the creation of the PDF, colors and images should be converted to CMYK (no spot
colors or RGB).
• Finished PDF should be hi-resolution with fonts and images embedded.
• If using InDesign, simply export the file as a “press quality” PDF.
• If using QuarkXpress, PDFs should be created by making a postscript file and distilling
with Acrobat Distiller.
• Charleston Home magazine cannot be held responsible for printing errors due to
incorrectly created files. If there are any questions about creating your PDF please
email the advertising production department at [email protected].
TRIM SIZE
LIVE AREA
All type or graphics not intended to trim should be positioned .25" from trim.
GUTTER SAFETY
(full page ads only)
All copy should be placed 3/8" (.375") from the gutter on full-page ads.
BLEED SPECIFICATIONS
• Material intended to bleed must be furnished with a minimum of 1/8" (.125") image area
beyond the trim (making the document size 9.25" x 11.125")
• On anything less than 1/8" bleed, publisher cannot guarantee consistent bleed.
MATERIALS SUBMISSION
• Files need to be stuffed or compressed with fonts and images included.
• All materials must be clearly labeled with magazine title and issue.
• A color-match proof must be provided for accuracy in color and content.
Mail: Advertising Production, 782 Johnnie Dodds Blvd., Suite C, Mt. Pleasant, SC 29464.
E-mail: For files 10 megabytes and under email file to [email protected]. Files over
10 megabytes please email [email protected] for Web Upload or FTP site instructions.
your readers. your marketplace. P.O. Box 1794 • Mt. Pleasant, SC 29465 • 843.971.9811 • Fax 843.849.5101 • www.charlestonhomemag.com
2009/2010
General Rates & Closing Dates
FOUR COLOR
BRIE WILLIAMS
ADVERTISING DEADLINES
1X
2X
Issue
Spread
$3975
$3475
Spring/Summer
Full page
$2250
$1950
Fall/Winter
Bookend
$2750 each
$2750 each
2/3 vertical
$1850
$1550
Island (limited avail.)
$1725
$1525
1/2 horizontal (no vertical)
$1450
$1200
1/3 horizontal or vertical
$1200
$950
1/6 horizontal or vertical
$650
$600
1X
2X
COVERS
Back Cover
Annual buy only – $3900 each
Inside Front Cover Spread
Annual buy only – $4800 each
Inside Back Cover
Annual buy only – $3200 each
SPACE
MATERIALS
On Sale
1/16
1/23
mid Mar.
7/16
7/23
mid Sept.
*Note: Dates subject to change. Talk with your account executive to
reconfirm dates.
AD PRODUCTION
We have limited capability to produce your ad but can recommend freelance graphic designers to you. If you wish to utilize
our services, please have photos, copy, and any other
materials needed to produce your ad one week before the
materials deadline to allow for design time and approvals. We
can only provide up to three proofs.
POSITION
Preferred positions are on a space-available basis as
determined by the advertising director. Please check with
your account executive.
* RATES ARE NET AND PER INSERTION.
*Purchase ads in Charleston, G, and/or WNC and receive 10%
off each ad if placed at the same time.
your readers. your marketplace.
P.O. Box 1794 • Mt. Pleasant, SC 29465 • 843.971.9811 • Fax 843.849.5101 • www.charlestonhomemag.com