enjoy a - Ella Bache Franchise

JOIN THE PREMIER SALON NETWORK NETWORK
enjoy a
vibrant
future with
table of contents
A Good Idea Never Dates
1
Our Investment In Your Glowing Future
Welcome To Australia’s Largest
Skincare Franchise Network
3
Helping Your Appearance Match The Experience 17
What We Believe
15
Financial Support
17
5
Make It Happen
18
If You Love Skin, You Will Love Ella Baché
7
Contact Us
18
What You Can Expect
8
What Our Salon Owners Say...
9
How We’ll Help You Grow
11
SKIN
SOLUTIONS AS
INDIVIDUAL
AS YOU ARE
Madame Baché
a good idea
never dates
Our story started in 1936 with revolutionary
cosmetic chemist, Madame Baché. She was
a modern woman – determined, intelligent and
ambitious – who knew that improving the condition
of a woman’s skin could not only improve her overall
appearance, it could also make her feel great and
more confident about herself.
to Australia in 1954, leading her on a lifetime journey
resulting in the creation of one of Australia’s most
enduring and respected skincare companies. We
are now the country’s largest skincare franchise
network, with products and services available in over
150 salons nationwide, and over 50 years experience
in training and education.
Madame Baché recognised that the standard way of
diagnosing skin types by dry, oily or normal was over
simplistic. Instead she moved skincare into a new
era, where solutions were individually tailored based
on the skin’s condition at a cellular level.
If you have a passion for beauty this is an opportunity
to be part of an established, market leading
skincare brand.
Ella Baché has become a uniquely Australian story
thanks to the inspiration of Edith Hallas. Married to
Madame Baché’s cousin, Edith brought Ella Baché
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welcome
to australia’s largest
skincare franchise network
The beauty industry is ever changing and exciting,
and the rewards are abundant. Helping clients
glow with a newfound confidence is an endless
motivation, and the opportunities to keep learning
and developing are boundless. When you’re part of
the Ella Baché family, we’re committed to helping you
achieve these rich benefits and opportunities.
Now in our third generation of family ownership,
Australia is the largest market for Ella Baché in the
world. It’s been over 60 years since we launched a
small range of our French products here. Now, we
boast the country’s largest franchise network with
products and services available in over 150 salons
and 35 David Jones stores nationwide. We also enjoy
an unrivalled reputation in educational excellence
with a market leading skincare college.
Our company vision is clear – “A place where together
we can grow through greater knowledge and
endless possibilities.” Acquiring in-depth knowledge
of treating the skin and passing on this knowledge
to our clients is our focus. It’s our continued goal on
this that ensures we remain the no. 1 salon franchise.
There’s also no secret to our enduring success. In
essence, our brand reflects the traits Australians
tend to value and admire most, like authenticity,
curiosity, results, hard work and confidence. We’re
also a family affair – we take care of each other.
As a franchise owner, you can expect the ongoing
support and training you need to create the vibrant
new lifestyle you want. If you love all things beauty
and skincare and you’re committed to continuous
improvement, you’ll fit right in.
Joining the Ella Baché family means learning from
our inspiring history and contributing to our exciting
future. It means you won’t settle for anything but the
best.
Pippa Hallas, CEO, Ella Baché
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John & Edith Hallas
John & Edith Hallas
Ella Baché
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what we
believe
We’re strong believers in the philosophy that ‘no two
skins are alike’. This means your skin has its own
set of characteristics and is constantly undergoing
change. Age, diet, stress, environmental influences
and seasonal changes all affect the skin.
Choosing your own skincare products off the shelf
can be a hit and miss affair. Ella Baché Therapists are
experts at diagnosing the skin’s condition BEFORE
recommending the products and treatments to help
return your skin to perfection. It may not have been
the solution you would have chosen. But it will be a
‘solution ‘as individual as you are’ and the one that
will work.
Our search for new skincare solutions is never over
and we’re revitalised whenever we make a new
discovery. It’s easy to stay motivated when you love
what you do. Our enviable family of products includes
skincare, bodycare, as well as suncare and tanning
to treat a variety of skin types, conditions and needs.
We also provide a professional range, a diverse range
of Ella Baché products intended for salon use only to
provide intensive results-driven treatments.
EDUCATION
SK IN DI AGNOSIS
For over 50 years the Ella Baché College has
nurtured the careers of thousands of Therapists. We
are the only college in Australia that’s integrated with
a leading skincare brand.
Understanding both your skin type and skin condition
will ensure that the best products and treatments are
prescribed to restore your skin and maintain it at its
best.
We proactively work with our industry partners,
salons and other employers throughout the beauty
industry to ensure that our tuition is at the forefront of
the latest trends and technology.
Our therapists look at every customer’s skin on the
surface but most importantly at a cellular level via our
unique skin diagnostic technology. We invest heavily
in developing diagnostic tools that are the best on the
market and create a unique and valued experience
for our clients.
Our college is nationally and internationally accredited
as a Registered Training Organisation and it’s also an
Educational Sponsor of the Advanced Association
for Beauty Therapists (AABTH), the beauty industry’s
premier professional beauty association.
Each personal diagnosis is then documented and
complemented by a treatment, a homecare solution
as well as a skincare program that addresses the
specific needs of the skin; giving it the best chance it
has of being its healthiest and most vibrant.
PRODUCT
We employ an Australian team of researchers to
create products that cater for the needs of Australian
skin, including harsh sun, over exposure and
damaging UVA and UVB rays. This gives us an edge
and a unique insight into the needs of our customers
that our competitors don’t have.
We offer flexible study options, including full-time
study on campus and an online education program
which allows students to study off campus and at
their own pace.
We also employ an expert team of field trainers to
assist our salons with ongoing training and education
in the latest skincare treatments, techniques and
products. In-salon training is delivered on a regular
basis and focuses on the staff’s individual needs.
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If you love skin,
you will love
Ella Baché
Synonymous with integrity and results, Ella Baché is
dedicated to providing a holistic skincare experience
to achieve vibrant, healthy skin.
Our success has been made possible by three
important factors; our unwavering commitment to
education, our passion for knowledge of the skin
and our unsurpassed result-driven treatments and
products that are dedicated to finding non-invasive
long term solutions for improving the condition and
health of the skin. This sets us apart from all other
salons in Australia.
It’s our firm belief in understanding the individual skin’s
needs and our constant mantra “Know your product,
but first know your skin” is core to our philosophy.
It is only through knowledge of the skin, by way of
accurate skin diagnosis, that we can recommend
individually tailored solutions that get results for our
clients.
“ no two skins
are alike ”
OUR PEOPLE
Our business has always been based on
understanding and respecting individuals, this means
we get the best out of our people. Every person in
our extensive network is valued and recognised as
being one of our most valuable assets. In order to
stay competitive we need to stay at the cutting edge,
and it’s our people who keep us there.
Some of the people who run our franchises were
Ella Baché clients who loved their experiences with
us and joined our family. While many are qualified
beauty therapists, many are not. What unifies them
is a belief in our philosophy, a readiness to learn, and
a desire to change their lifestyle.
DOES TH AT SOUND LIK E YOU?
Franchise opportunities don’t come more nurturing
than this. Joining the Ella Baché family means being
part of an established, market leading skincare brand
that is constantly evolving with new and innovative
products, ideas, technologies and techniques.
M A DA ME B ACHÉ
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what you
can expect
1
To be part of the most established and respected skincare brand in Australia.
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The experience of streamlined business management
with our proven franchise model.
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Benefits from our ongoing commitment to product
research, development and education.
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Your ideal salon brought to life with our in-house interior design support.
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Enhancement of your profitability with no ongoing royalty or marketing levies.
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Ownership of an exclusive salon in your territory.
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Ella Baché by your side with ongoing marketing guidance,
business development advice and training.
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Endless opportunities to learn through Ella Baché College
and the online Stellar education portal.
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Network benchmarking in a transparent and collaborative
environment to achieve greater returns.
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Access to Ella Baché’s range of high performance products
and treatments across both retail and professional.
what our Salon Owners say...
GRAHAM AND
ANN THATCHER
MULTIPLE SALON OWNERS,
QLD
“Both Ann and I had successful corporate careers,
but in late 2003 Ann decided she wanted to take
her career in a different direction. Ann was familiar
with Ella Baché, so when the opportunity to open a
salon at Post Office Square became available, we
decided to run with it.
Franchising appealed to us because it allows us to
run our own business, but still be part of something
JODI REJDYCH
SALON OWNER,
ELLA BACHÉ
CHARLESTOWN, NSW
“I have always been very passionate about skincare
and after moving from the Middle East to Perth, my
skin was a mess. I tried numerous products to try and
fix it and nothing worked. I had a skin diagnosis and
facial at Ella Baché and fell in love with the products.
They really work! We moved to Newcastle and I ran
out of products and tried to find an Ella Baché salon
bigger with a well established brand and support
behind us. We were attracted to Ella Baché
because of its longevity in the Australian market.
We were also attracted to the Ella Baché franchise
model. It is different to the normal model you
expect to see in Australia today, and we think it
offers us great opportunities as franchisees.
We now have five salons and employ over 40
staff. As our business has grown it has given us
a huge amount of satisfaction to see something
that started as just an idea develops into a thriving
business.”
and couldn’t find one – it was at that point I told my
husband that it just wasn’t right that there wasn’t an
Ella Baché in Newcastle and that I was going to open
a salon.
The biggest benefit of being part of the Ella Baché
network is constant support! Whether it is marketing,
operational ideas or just a vent! I am very pleased
with the support I get from everyone at Head Office
and other Salon Owners.
The most rewarding part of owning an Ella Baché
salon is seeing the response from people. The love
for Ella Baché is just wonderful.”
It takes a lot of hard work, dedication and commitment
KATIE MILLS
to operate a business which is made that much easier
SALON OWNER
ELLA BACHÉ
PACIFIC FAIR, QLD
by all the support and guidance you receive from our
“Being an Ella Baché Salon Owner is one of the
greatest experiences I have been involved in, after
starting my career with Ella Baché as a therapist
10 years ago It didn’t take long for me to decide I
wanted to own my own Ella Baché Salon.
Ella Baché Head Office. There are many benefits to
being a franchisee including the ongoing training and
development and marketing support, still while giving
you the freedom to run your own individual business.
Ella Baché products and services are second to
none which gives you the best opportunities for a
successful business.”
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grow
help you
how we’ll
We’ll give your salon a strong start and all the support
it needs to thrive. Your success is our success, so we
provide an array of market leading tools, resources
and services to assist you wherever you need it.
1. M A RK E TING SUPPORT
When was the first time you heard of Ella Baché? If
you’re like most Australians, your recognition of the
brand started early, maybe when you saw your first
store or spied one of our ground-breaking advertising
campaigns.
Our brand is embedded in the Australian beauty
landscape. It’s trusted, respected and well known.
We help our franchisees leverage the strength of our
brand, products and services with comprehensive
marketing support, including; top line brand
awareness campaigns, social media toolkits,
monthly promotional plans, localised marketing
material, cooperative advertising and generous
rebate programs.
As a new franchisee, you will receive extensive
marketing support which includes stationery, local
marketing material and PR to ensure your opening
is a success.
2. VIRTUA L SA LON WEBSITE
Introducing a simple, comprehensive online
experience for your customers and prospects, Ella
Baché is the first and only company to offer salons
a new and exciting way to communicate with their
customers. Virtual salons are personalised websites
that allow customers to browse your menu of services,
check out your special offers, book an appointment
online and more. Salon Owners are provided access
to make live web updates, check user statistics and
send e-newsletters directly to their subscribers list.
3. SOCI A L MEDI A
We’re here to help Salon Owners to navigate the
ever-changing Facebook landscape and develop
their salon pages to be even more successful.
Every month, we provide a Facebook toolkit with
tips on building and engaging with their Facebook
community as well as a content calendar that
shows all the content that will be posted on the
brand Facebook page and also pushed directly to
the salon pages.
4. MEDI A CENTRE
An easy to access online location for all franchisee
services, online resources and business management
tools, including manuals, advertising templates,
image libraries, training videos and more.
5. ONLINE RE TA ILING
We provide a rebate to our Salon Owners for online
sales and we also direct customers into salons postpurchase.
6. RECOGNITION
Passion and hard work are prized at Ella Baché.
We love to see Therapists, salon teams and Salon
Owners glow with pride when they’re recognised for
their outstanding achievements with incentives like
international travel, training and bonuses.
Our annual ‘Ella Awards’ is a glamorous event
that applauds the performance of top salons and
selects individuals in each state for their performance
and commitment.
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7. BUSINESS BENCHM A RK ING
Our family oriented nature inspires Salon Owners
across the network to share business and
management intelligence, performance tips, best
practice protocols and margin strategies to achieve
greater returns. You have the opportunity to share
your challenges with fellow Salon Owners, to learn
how they’ve coped in similar circumstances and
share your solutions to help your peers grow. These
strategic alliances are offered formally (in group
sessions) or one-on-one, if requested.
8. A NNUA L CONFERENCE
Each year, we offer Salon Owners the opportunity
to attend our conference which offers business
tools to improve operational efficiency, ideas to
inspire business development and opportunities for
professional growth through networking.
9. FR A NCHISE ADVISORY COUNCIL
Communication is key to maintaining a healthy and
constructive relationship with our Salon Owners.
Our Franchise Advisory Council promotes open and
two-way interaction, and actively seeks out ways to
improve the transfer of information and promote all
the support that’s available to you.
10. TR A INING
One of the many benefits of owning an Ella Baché
salon is the ongoing training that you and your team
will receive. Our energetic and expert team of field
trainers are responsible for coaching and training
your salon team so they deliver superior service
and treatments.
receive ongoing support in your first two weeks from
your business manager and field trainer.
As a new Salon Owner, you will be provided with all
the training support you need to prepare your team
for a successful opening day and a vibrant future.
11. EDUCATION
The Ella Baché College of Skin & Beauty Therapy is
among the most highly respected education providers
of its kind in the world. 98% of our graduates find
employment within the industry.
Therapists can gain qualifications and units of
competence for new procedures and techniques
through ongoing postgraduate training. It is also an
invaluable asset to our Salon Owners in fulfilling their
salon staffing requirements.
With a state-of-the-art facility in the centre of Sydney
and over 50 years of training and education, it’s the
best place to learn to become a beauty therapist. We
even offer an online education program called Stellar
Learning, which allows pupils to study off-campus
and at their own pace.
Our College offers an array of courses, which
are delivered by qualified trainers and designed
with flexibility in mind. These courses are now
also
supported
with
VET
FEE-HELP,
a
government initiative.
We offer an annual training calendar including product
schools, workshops and product launches. As a
franchisee you will also have access to regular insalon training that focuses on your team’s individual
training needs and, to keep your experienced beauty
therapists engaged.
You and your team will receive five days of training
and coaching prior to your opening. You will also
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our investment in your
glowing future
When you join the Ella Baché family, we provide you with a dedicated Business Development Manager to give
you ongoing support and training, as well as business coaching, planning support and guidance on how to
effectively market your salon. Your targets will be easier to meet and your business will be easier to manage
with their continued motivational support and advice.
WH AT THE Y OFFER:
• In-salon business coaching prior to the salon opening and during the crucial first few weeks.
• Regular face-to-face business planning support.
• Help to create and implement marketing plans for your opening along with our on-going monthly
promotional calendar.
• In-salon sales training and advice on promotional activities.
• Updates on your stock transactions and progress.
• Quick and efficient responses to your questions.
• Support and ideas to motivate your team to achieve retail/treatment targets.
• Assistance to ensure your salon aligns with best practice within the network.
• Help to maintain high standards in customer service, presentation and practise standards with
independent benchmarking.
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helping your
appearance
match the experience
The consistent look and feel of our salons plays an
important role in the perception our customers have
of our brand so, not only do we offer the ultimate in
salon design, we also assist you to bring it to life at
your site. From your shopfront, to your waiting area
and treatment rooms, we guide you through the
salon design process so your appearance matches
the superior experience awaiting the client inside.
We also ensure that your site is compliant with all
Australian standards and regulations.
FIT-OUT INVESTMENTS
Variables associated with fit out and set up costs for
an Ella Baché salon include size, location and the
configuration of the site.
Financial support
Ella Baché together with Bell Partners have
established a financial funding process to enable
new franchisees to access financial backing,
and insurances in a comfortable and supportive
environment.
Ella Baché applicants will be directed to Bell Partners
for briefings and preliminary preparation.
This process will include preparing the relevant
documentation, supportive documentation
and assistance in preparing your bank
finance application. Experienced Bell Partners
representatives are available to the applicant
and will assist in answering questions required
by your financial institution.
We offer in-house design support to assist with
initial site measurements, preliminary concept and
drawings. We also have a unique and attractive
conversion model in place for non-Ella Baché
Salon Owners looking at joining our prestigious and
profitable brand.
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contact us
If you’ve got what it takes to join
our network of dynamic, high
performing salons, we can’t wait
to hear from you.
Contact our Franchise
Development Executive:
E: [email protected]
T: 1300 136 661
www.ellabachefranchise.com.au
make it
happen
Our approach is tried, tested and proven, and
we’re eager to share it with you if you’re as committed
to providing great skin care and beauty therapy as
we are.
To find out if becoming at Ella Baché Salon Owner is
your path to an exciting new future, simply follow the
process below.
1. INTRODUCTORY STAGE:
4. AGREEMENT STAGE:
2.ENQUIRY PHASE Send an enquiry to our
5. CONSIDERATION PHASE Our team will help
franchising team through our website
(ellabachefranchise.com.au) or contact our
Franchise Development Executive on 1300 136
661. We’ll assess your details and give you some
more information about the business and our
franchising offer.
3. 1:1 PHASE Applicants who are interested
are invited to an obligation-free 1:1
meeting with a business development
manager. We’ll answer any questions
you have and get to know you better.
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you understand all the considerations and
opportunities that come with being an Ella Baché
Salon Owner, and introduce you to the benefits
that come with becoming part of the family.
5. DUE DILIGENCE PHASE You’ll take the time to
obtain legal advice, organise your finances, and
meet with an existing franchise owner at their
salon to gain a real-world view of salon life.
6. START UP SUPPORT PHASE We’ll help you
find your ideal site and ensure you have all
the skills, tools and support you need to open
and operate your salon with confidence.
RESURFACING
FEATURING 3 HYDROXY ACIDS
Targets fine lines ˜
Promotes skin renewal ˆ
Reduces pigmentation *
ON SALE NOW
Claim is based on study of women without sensitive skin using SKINTEX® DIAG device. Application of Resurfacing Peel 22%
and 26% (retail and professional, respectively) for seven days; one application per day on face, neck and décolletage.
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