SOURCENEXT in Progress

The Epitome of a Flagship Product
A Breakthrought of 500,000 Users after Just Seven
Month on the Market
World-Class Integrated Software
in the New Lineup
Virus Security
After just seven month since its release on the market
in November 2003,“Virus Security”reached an astounding 500,000 users. Not only anti-virus software,it
is also an integrated system with functions that prevent system break-ins and protects personal data and
includes automatic installation that makes operation
easier than ever before. These features are what
make “Virus Security”so popular. In July 2004, an
Anti-Spam function was even supplemented.
StarSuite 7（Personal Pack）
The latest version of the world-class integrated software that has word processing, spreadsheet, and
presentation features compatible with Word, Excel,
and Power Point, and even allows its files to be converted into PDF files. This product has new software business model-1 year subscription license which enabled us to release it at 1,980 yen.
SOURCENEXT CORPORATION
Company Brochure
The Mobile Phone Sector
No.1 in Unit Sales
The“KEIKAI Phone”Series
“KEIKAI Phone” is software that allows
data in mobile phones such as addresses and emails to be transferred to PCs
for storage and editing. Also it is compatible with FOMA（The 3rd generation mobile in Japan）and camera-equipped mobile phones. It has been receiving the
Highest BCN Award for four consecutive
years from 2000 to 2003.
The Training Software Sector The“TOKUUCHI”Series
No.1 in Unit Sales
The“TOKUUCHI”series, which was
introduced in 1997, defying the common belief that typing practice had to
be dull and becoming a smash hit,
was voted the best PC Software by
Nikkei Business Publications readers,
and received the Best Software
Award for six consecutive years. The
unique methods introduced in this software have been highly appraised.
The Utility Software Sector
No.1 in Unit Sales
The“SOKU”Series
Utility software that increases speed in various PC operations without the bothersome
settings and manipulations. This is a new
genre created by SOURCENEXT. Ever
since the introduction of acceleration software for CD-ROM drives in 1996, wide varieties of new products have been developing such as hard-disk speed-up and DSL
accelerator, corresponding to the everchanging progress of personal computers.
The Education/Learning Sector
No.1 in Unit Sales
The LAN/Internet Software Sector
No.1 in Unit Sales
IBM Homepage Builder Version8
The SOURCENEXT Selection, which offers specially selected products, is proud
to release the “Homepage Builder”, by
IBM Japan, Ltd. It boasts the greatest
share by far in homepage software
Maps/Navigation Software Sector
No.1 in Unit Sales
ZENRIN DataCom Digital Nationwide Map
A map for PCs that employs the map
data of ZENRIN DataCom CO., LTD., the
No.1 map maker. With its revolutionary
price that map software up to now can't
compete with, it has shown explosive
sales records during its release and has
discovered a completely new class of
users.
The Best PC
Software by
Nikkei Business
Publication's
Readers for
Six Consecutive
Years
The“MEKI-MEKI”Series
SOURCENEXT has been focusing efforts on
educational software from the start. Widely
talked about in the media, the “MEKISUU”
has been known for improving numerical
skills to the point that users can master booklength calculation drills in just thirty minutes
（Korean version also available）. The “MEKI-MEKI” Series, which strengthens basic
academic abilities, comes in many more subjects and is gaining wide popularity.
S O U R C E N E X T
J u l y, 2 0 0 4
http://www.sourcenext.com
The Document Management Software Sector The“HONKAKU”Series
No.1 in Unit Sales
The“HONKAKU HONYAKU”（EnglishJapanese Translator） is software that is
equipped with a top-class translation engine in the industry by NEC and a fundamental dictionary that includes two million
entries. The“HONKAKU YOMITORI” is a
high-performance OCR software product
that incorporates the image recognition
technology of Panasonic Solution Technologies Co., Ltd. Both products are popular for
their superior cost performance.
Sectoral Unit Sales Ranking of PC Software in Electronics Stores（BCN Unit Ranking according to Genre・January to June 2004）
Utilities
LLAN/Internet
Maps/Navigation
No.1 System Maintenance
No.2
Image Processing
No.4
No.1
Integration
No.2
Graphic Art
No.4
No.1
Spreadsheets/
Graphs
No.2
Education/Learning
No.1
Nursing
Mobile Phones
No.1
Security
No.3
Training
No.1
Fonts
No.3
Templates
Graphics
No.3
Document Management
and Others
Home
Video-Related
No.1
No.1 Data Management
and Others
Hobbies/
No.1
Entertainment
No.2
No.4
15th Floor, Roppongi Hills Mori Tower,
10-1 Roppongi 6-chome, Minato-ku, Tokyo 106-6115
fax. 03-5786-7204
http://www.sourcenext.com/
No.6
No.7
No.7
Communication No.13
No.4
SOURCENEXT CORPORATION
tel. 03-5786-7203（information）
No.5
Sound-Related
Word Processing/
Editing
Postcards/
Calligraphy
Software for Everyone
No.1
In Domestic
PC Software Sales
C Gosho Aoyama/SHOGAKUKAN・YTV・TMS 1996
No.1 in Electronics Stores,
According to Japan's ACSISS-E3500 POS Data of 3,500 Outlets
in 2003 GfK Japan Studies
C Disney
Thanks to all of our customers,
we were able to reach No.1 in
2003 PC software unit sales
market shares. Our dream is to
reach as many people as we
can and show just how fun and
convenient personal computers
can be, delivering an interest in
knowledge and excitement.
That is why SOURCENEXT is
proud to be No. 1 in sales.
Shares in PC Software Unit Sales
Annual Unit Sales Data by Business Computer News
2003
Full Year
（January to
December）
Others
53.5%
SOURCENEXT
15.6%
Symantec
10.9%
2004
First Half
SOURCENEXT
20.7%
（January to June）
Microsoft
9.3%
Trend Micro
Creo 6.1%
4.5%
Symantec
12.2%
Others
46.2%
Microsoft
8.8%
1,980Yen
200 Titles
25,000 Stores
in Japan
（=Approx. =$19）
Trend Micro
Just
system 8.0%
4.2%
May 2004 Issue, Nikkei TRENDY - Extra Edition, pp 42, 43
C Disney
In April 2004, SOURCENEXT introduced the worlds first “Mileage Service”for PC software purchasing, making it even more enjoyable to shop. It
is a popular system where“miles”are
added each time when purchasing
products. These miles can later be
used for participating in competitions
for prizes, downloading software, etc.
Expanding the Entry
Market with Typing Software
Safe Shopping with Free
Return on Software
“TOKUUCHI”-the flagship product of
SOURCENEXT. The better at typing
users become, the more they feel at
ease with their personal computers. In
1997, “TOKUUCHI” was introduced
at 4,900 yen, which was almost half the
price of the usual software up to now,
defying the common belief that typing
practice had to be dull. With its gamelike features “TOKUUCHI” became a
smashing hit. It brought personal computers and users closer together, opening up a completely new market.
The first free exchanging service in the
software industry, the“Safe Service”
was introduced in January 2001. This
system is gathering attention from various fields, as it allows buyers to freely
return software that does not operate
on their PCs. Since anyone can now
buy software without any worries, it is
gaining much support from software
buyers.
Smile with Mileage
Safe Service
o f
P C
安心サービス
The 5 P's
in SOURCENEXT's
Commoditizing
Strategy
Product
Price
Promotion
The hot Norika commercial
Winning the ACC Silver Award
Storefront Emphasis Policy
Images from the
TV commercial
In order to bring PC software
closer to users, it is necessary for us to be as close to
the customers as possible.
SOURCENEXT has been focusing on what goes on within the stores from the beginning because the stores are
where the customers actually choose and purchase the
products. With this in mind,
the utmost care is put into every single item - from the
contents of the packages, to
promotional goods, etc. Furthermore, we are expanding
advertising / publicity activities to invite more and more
customers.
from
1,980yen
a wide range
of products
Software for Everyone
So ftw are
特
打
特単
Understandability is the first step toward bringing PC Software closer to
people. This belief remains unchanged
to this day.In a market where there are
many products with Western names,
SOURCENEXT has been intentionally
introducing products with Japanese
names, such as“TOKUUCHI”
（typing
software）,“ KYOSOKU”
（high speed
utilities）, and“KEIKAI Phone”
（mobile
phone software）since the start.
The Commoditizing
携快
電話
Starting with a Product
Name with Chinese
The industry's First
Characters that are Easy for
“Mileage”for Making
Japanese Users to Understand Shopping More Fun
The Automatic Installation
Slim Package The Mainstream of the Future Feature - Just Put the CD In
In 2003, SOURCENEXT placed
the “commoditizing” strategy
into effect for bringing PC software closer to people. All core
products were priced at 1,980
yen under the label, “Soft Price
1,980 Yen.”Furthermore, the“Slim
Package”, which is the same
size as DVD packages, was introduced and new distribution
channels such as bookstores, supermarkets, home improvement
stores, and convenience stores
were opened. As a result, No.1
in unit sales shares for PC software was obtained in 2003. With
such activities given recognition,
the“2003 Nikkei Superior Products and Services Awards Nikkei Marketing Journal Awards
for Superiority”was awarded.
2004 saw the penetration of the
1,980 Yen series into the market
with a new brand name,“ Quality
1980”. Along with the expansion of the lineup of high-quality
products is the growing popularity and penetration of the“Slim
Package”into the market. The
Slim Package consists of only
1/2 the area and 1/5 the volume
of conventional paper packages
up to now. It makes the products
much easier for the customers
to take home and has the advantage of being easy store. Furthermore, it allows retailers to have
a larger assortment of products
and contributes to the increase
in sales, as there will be more
opportunities for impulse buying
and collective buying.
SOURCENEXT
Soft◎Price1,980
2003年
日経優秀製品・
サービス賞
優秀賞
Place
can be found
anywhere
（bookstore, convenience store）
日経MJ賞
Regular Packages
2003 Nikkei Superior Products and Services Awards
Nikkei Marketing Journal Awards for Superiority
The Slim Package
®
Package
Norika Fujiwara slim packaging
（from 2004）
All Kinds of Software for Just 1,980 Yen!
Excellent Quality for Low Prices
The“Quality 1980”Mark
わくわく、パソコンソフト
200
マイル付き
Automatic
Installation
Through commoditizing, an increase in customers who buy
PC software for the first time can
be seen. In order to make PC
software operation smoother,
SOURCENEXT has developed
an installer that allows users to
complete installation by simply
inserting the CD into the drive.
This feature is being incorporated into almost all the products
and is rapidly gaining popularity.
Patent Pending
®
7
New Channel Stores as of June 30th, 2004
Bookstores
Home Improvement Stores GMSs/Supermarkets Convenience Stores
Maruzen
Kinokuniya Bookstores
Bunkyodo
Yurindo
BOOK BAHN
Yaesu Book Center
JUNKUDO
SANSEIDO BOOKSTORE
BOOKSTORE KUMAGAWA
Sanyodo
Online Sites
CAINZ
KOMERI
Homac
Keiyo
NAFCO
JUNTENDO
ENCHO
SEKICHU
AYAHADIO
SUNDAY
AEON
Carrefour
Ito Yokado
Daiei
Seiyu
UNY
HEIWADO
SATY
Beisia
TENMAYA
Seven-Eleven Japan
LAWSON
Family Mart
Daily YAMAZAKI
MINI STOP
Three F
SAVE ON
Others
amazon.co.jp
Matsumotokiyoshi
Vector
Don Quijote
impress Direct
TOKYU HANDS
Rakuten Download
Loft
@nifty
ToysRUs
BIGLOBE SOFTPLAZA
TSUTAYA
GMO PERFECT DIGITAL LIFE
GEO
7dream.com
Office DEPOT
e-hon
DoCoMo Shop
ODN
Seikyou
25,000（Stores）
The Increase
in Retailers 2003
17,000
8,250
2,200
April
3,800
June August October December
Corporate Philosophies
Main Product Partner Companies
SOURCENEXT follows the corporate philosophies below,
aiming for the realization of our goals through visions that
each and every employee has for the future.
Domestic Companies ）in Japanese order）
SOURCENEXT CORPORATION's Supreme Strategy
Reason for Being : As a corporation that offers products.
What Can be Done On the Internet
What Can Only be Done Through the Internet
SOURCENEXT has made online shopping available in
June 2000. Aside from SOURCENEXT's own products, a
wide range of excellent products from other companies
centering on peripherals have also been specially chosen
for our customers. Furthermore, unique sales activities
such as the offering of services including mail magazines
for registered users and “My Page” with mileage support systems that allow users to see their mileage situations at one glance are taking place. Various services are
being expanded to make digital life centering on PCs
more enjoyable and more convenient, and will continue to
do so through the expansion of further breakthroughs.
Software as Stationary
For the Tomorrow
of Japans PC Software
Not only are SOURCENEXT’
s PC software products for personal use, but
they can be of great help to companies, too. The“IKINARI PDF”（PDF
Creator）which was released in March
2003 is gaining much support as is allows distribution to necessary members at an affordable price. As many of
our products are inexpensive and can
simply be used like stationary goods,
more and more companies have started to buy our software license.
Impress Corporation
Business Goal : By spreading happiness and excitement to people all around
Walt Disney Japan, Ltd.
the globe through excellent products…
Corporate Goal: Becoming the most exciting corporation in the world.
The“SOURCE”in SOURCENEXT
Speed
Speedy Solutions, Speedy Performance, Speedy Reactions, Speedy Commercialization
Originality Original Services, Uniqueness, Assertion
A-ONE CO., LTD.
NRI SecureTechnologies, Ltd.
Ekitan & Co., Ltd.（TOSHIBA CORPORATION）
Obunsha Co., Ltd
CyberLink Inc.
Shogakukan Production Co., Ltd.
Universality Wide Acceptance, World-Class Excellence, Global Views
Having Win-Win Approach, Accurateness, Commitment
Challenge ZENRIN DataCom CO., LTD.
Sony Communication Network Corporation
Independence. A Positive Approach. Breakthroughs over Status Quo.
TAKARAJIMASHA, Inc
Efficiency DesignEXchange Co., Ltd.
Efficiency in Time and Cost. Goal Awareness and Flexibility in Measures to Reach Goals.
IBM Japan, Ltd.
Oracle Corporation Japan
SOURCENEXT in Progress
PC Software is Stationary
1,980 Yen For Companies, Too
Antenna House, Inc.
Action Guideline : To be faithful to the“SOURCE”in“SOURCENEXT”.
Reliability In July 2004, SOURCENEXT released
the Java Integrated Development Environment, “Oracle JDveloper 10g 1
YearLimited” for program developers,
sponsored by ORACLE CORPORATION. Although it is valid for only one
year, it provides the exact same environment of those that surpass the standard versions, which run over 100,000
yen. It is a collaboration that was
brought to life through the same vision
that both companies had - that the
more reasonable tools for creating software become, the more people who
make programs will increase, thus contributing to the future of software.
AGENDA Co.,Ltd.
Corporate Outline
NEC Corporation
Company Name
Founded
Capital
Employee Number
Sales Volume
Representatives
Executive Director
Description of Business
Panasonic Solution Technologies Co., Ltd.
Business Office
No.17 in Japan.
300 Million Yen in Monthly Sales.
1.24 Million Mail News Readers.
Average Age
3,556,407（thousand yen）
907,122
187,107
Head Office Location
2002
2003（year）
PROTON CO., LTD.
etc.
Overseas Companies（in alphabetical order）
ACT360°
Media Ltd.（Canada）
HanbitSoft,Inc.（Korea）
Sun Microsystems, Inc.（USA）
2,370,415
2001
Hitachi Systems & Services, Ltd.
muvee Technologies Pte. Ltd.（Singapore）
SOURCENEXT.com was reported No.17 in the EC site
ranking of all industries in the October 30th, 2003 edition
of the Nikkei Marketing Journal. And of course, SOURCENEXT.com was No.1 in software related sites. These are
the results of direct marketing done through information
on bargains sent to the 1.24 million mail news readers.
2000
BANDAI VISUAL CO., LTD.
K7 Computing Private Limited（India）
（as of June 30th, 2004）
The Increase
in SOURCENEXT.com's Sales
SOURCENEXT CORPORATION
August 1996
716.8 Million Yen
97（as of March 31st, 2004）
8,216.45 Million Yen（March 2004 Term End Results）
President Noriyuki Matsuda
Satomi Matsuda
Planning, development, and distribution
of software and hardware products.
15th Floor, Roppongi Hills Mori Tower,
6-10-1 Roppongi, Minato-ku, Tokyo
30.4 years old（as of March 31st, 2004）