Press Kit - CorePower Yoga

Press Kit
I. Cover Page
II. Table of Contents
III. About CPY (Our Story - key milestones )
a. Our Mission & Karma Yoga
b. Our Management Team
IV. Testimonials
V. FAQs
VI. Our Trademark
VII. Media Contacts
table of contents
Our Story:
When a serious climbing accident left him with six permanent screws
in his shattered ankle, CorePower Yoga Founder and CEO Trevor
Tice experienced first hand the transformational benefits of yoga.
An avid outdoorsman from Telluride, CO, Trevor was left searching
for an exercise to replace the running, climbing and other physically
challenging activities no longer accessible to him. He found yoga, and
was hooked.
Traveling for his technology business, Trevor practiced a variety of
yoga disciplines at yoga studios across the country and found an
opportunity to make yoga dynamic, challenging and accessible.
In 2002, Trevor opened the first CorePower Yoga studio on Grant
Street in downtown Denver, Colorado, offering a proprietary form of
athletic, heated yoga in modern, welcoming and spa-like studios.
With six teachers, including Trevor, teaching four classes per day, it
took several arduous months before classes began to fill up. But
they did. And it wasn’t long before people were talking about this
new Yoga.
Our Mission:
Share our authentic passion for yoga and healthy
living to inspire everyone to live their most extraordinary life.
Key Milestones:
2004: CorePower Yoga acquires South
Boulder, Cherry Hills and Broadway studios
in Colorado. Tim Johnson and Brandon Cox
become part-owners.
2004: First CPY Power Yoga Teacher
Training held at the Grant Street studio in
Denver with nearly 30 participants. Some
of these first Teacher Training graduates are
regional managers and studio managers
today.
2005: With a few established studios in
Colorado, CPY acquired its first Portland
Studio (Portland Northwest) and opened its
first studio in Minneapolis.
2006: CorePower Yoga – Point Loma opens
in San Diego, CA
2007: CorePower Yoga introduced The
Nutrition Program in Denver, providing yoga
students with a supportive yogic cleanse and
the tools to understand how eating habits can
fuel their yoga and their life.
2008: CorePower Yoga - South Loop,
Chicago, opens.
2009: CPY continued to expand its Teacher
Training and Lifestyle Program offerings.
2010: Chicago and California opened 3 new
studios, with Minnesota, Boulder & Denver
each adding one. CorePower Yoga also made
its debut in LA with the Sherman Oaks Studio
2011: CPY opened its first Bay Area studio
in Berkeley, in addition to three studios in
San Diego, two studios in L.A., one in Orange
County, and two in Chicago.
2012: So far this year, CPY has opened
studios in Uptown, Chicago and Poway,
California. 2012 will mark the year of the
most regional expansion CPY has ever
experienced, with openings in Honolulu,
Seattle, Austin, Washington D.C. and more!
CPY will also be opening a brand new
Corporate Headquarters and flagship studio in
the Highlands neighborhood of Denver.
About CPY
Our story
1
Who is CPY?
Every CorePower Yoga employee is passionate about health, vitality and about the mind-body connection
created by the CPY practice. We are passionate about being part of a health-focused company where
individuals are not bound by conventional ideas of body and mind.
All of our studio managers started as CPY students who completed the Teacher Training Program
and were inspired to become more invested in the business. All regional managers were once studio
managers. And our corporate team is comprised of dedicated yoga practitioners and yoga teachers.
Key people who help make it all come together:
Trevor Tice, Founder & CEO
An unlikely candidate for owning yoga studios, Trevor opened the first
CorePower Yoga in Denver in 2002, and filled a niche in an emerging
yoga market. His goal? To create an empowering and healthfocused environment where individuals are not bound by conventional
ideas about the limits of body and mind.
Prior to CorePower Yoga, Trevor owned TechPartners International, a
$60 million dollar IT company he sold to a public UK firm in 2001. He
received a degree in Business from the University of Colorado, and
serves on the Board of Directors for MindBody Online and BridgeView
IT. He is a member of the Young Presidents Organization and received
the Ernst & Young Entrepreneur Of The Year® 2010 Award in the
Retail & Consumer Products category in the Rocky Mountain region.
In 2011, Trevor Tice and CorePower Yoga received the ACG Emerging
Corporate Growth Award, an honor given to companies with annual
sales lass than $100 million that have demonstrated steady growth for
three consecutive years.
An avid believer in giving back, Trevor formed CorePower Cares,
a nonprofit organization that leverages the generosity of the CPY
community to support a myriad of philanthropic causes, most recently
supporting the Japan relief effort. Trevor approaches challenges with
“yes, we can – go do it”, encouraging all employees to explore new
ideas. An avid yoga practitioner and teacher, he visits at least one
CPY studio every day, providing positive feedback to instructors
and managers.
About CPY
Our Management Team
2
Chad Kilpatrick, Chief Financial Officer
Chad joined the CorePower Yoga executive team in November 2011
and brings over fifteen years of finance and accounting experience in
the health and wellness industry.
Chad comes to us having spent over nine years with Gaiam, Inc., a
publically traded health and wellness consumer products company
with significant presence in the yoga industry. His leadership
experience covers a wide range including mergers and acquisitions,
corporate finance, investor relations, strategic financial planning and
analysis, SEC reporting, compliance and international tax planning.
Chad’s transaction experience includes the successful execution of a
$55 million IPO in 2008 in addition to the acquisition and integration
of several other privately held companies in the health and wellness
space.
Chad spent the first six years of his career with the public accounting
firm of Ernst & Young LLP specializing in the health care and
biotechnology sectors and is a Certified Public Accountant in the
State of Colorado. He is a proud alumnus of the University of
Colorado at Boulder and enjoys golf, basketball, hiking, yoga and an
occasional run in his spare time.
Kari Ament, Chief Operations Officer
Kari came to CorePower Yoga in 2008 with over 14 years of media
and sales management experience. She’s been instrumental in
the design and development of a formalized continuing education
program for CPY teachers, and the enrollment optimization of
trainings and lifestyle programs. She is passionate about developing
leaders and creating world class customer experiences that facilitate
meaningful change and growth.
Kari’s yoga practice began 12 years ago, and that sacred practice
time was the catalyst for making a major career change - to one
that is now in true harmony with her passion for business, yoga, and
service to others. Kari is devoted to CorePower Yoga, the students it
serves, and the lives that the CPY team transforms.
In her spare time you can find Kari teaching and practicing yoga,
CorePower Ryding, hanging with her family, or rooting her kids on in
one of their many activities.
About CPY
Our Management Team
3
Holly Georgelos, Marketing Director
Prior to joining CorePower Yoga in 2006, Holly worked for Gap, Inc. in
San Francisco within Old Navy’s marketing department, leading creative
teams in developing advertising and marketing campaigns that delivered
upon overall business objectives. Key milestones include: launching Old
Navy’s first newspaper circular, rolling-out the Old Navy Account credit
card program, and managing the strategic and creative development of
print and broadcast marketing for Old Navy’s launch in Canada.
Holly found herself in her first yoga class at a small studio in San
Francisco, as a supplement to her running and gym workouts. While she
appreciated the benefits, she wasn’t truly hooked on the practice until
she found herself in a CorePower Yoga class in 2004. Holly completed
CorePower Yoga’s teacher training program in 2007, and she is thrilled
that her career now blends her passions of marketing and yoga.
Holly’s marketing & advertising career started at McClain Finlon
Advertising in Denver. Holly graduated Cum Laude from Miami University
and received a master’s degree from the University of Denver.
Christine Mosher – Director of Retail Operations
Prior to joining CorePower Yoga in 2012, Christine enjoyed a highly
progressive professional career at Sports Authority for 12 years. Some
key positions included: Columbia Sportswear Allocator, Visual Manager,
Product Development Manager and Planner of Ski’s, Snowboards and
Accessories. This followed 3 years working at Airwalk International in
both Domestic and International sales.
In 2001, Christine found herself in her first yoga class at a small studio
in Lakewood, CO, as a supplement to her gym workouts. While she
appreciated the benefits, she wasn’t truly hooked on the practice until
she took a yoga class at CorePower Yoga in 2004. Christine completed
CorePower Yoga’s Teacher Training program in 2006, and she is thrilled
that her career now blends her passions of retail and yoga.
Christine grew up in Pennsylvania but has embraced Colorado as her
home since 1999. Christine is a yogini, a cook, a mom (of three), a wife,
and a dedicated friend.
About CPY
Our Management Team
4
Sara Rice, Director of Colorado and Central States Operations
Sara joined the CorePower Yoga management team in 2007. With
a background in sales management, marketing and retail, Sara
flourished in the challenge of developing her career in an environment
in which she was passionate. Sara has held positions as National
Director of Retail Operations, National Retail Logistics Manager and
Regional Retail Manager at CorePower Yoga. She currently serves
as the Director of Central States Operations, overseeing the studio
operations and strategic direction of the Colorado and Texas studios.
Embracing various sports at a young age, Sara identified strongly
with running, hiking, lacrosse and skiing - all of which are still present
in her life today. When she turned passionately to yoga in 2000,
Sara noticed immediately that yoga had made her a stronger athlete
physically and mentally.
Sara graduated from Colorado College Cum Laude with degrees in
Economics, Political Science and a minor in Spanish. She completed
her M.A. from the University of Colorado in Educational Psychology.
Sara completed her CorePower Yoga Power Teacher Training in the
Fall of 2008 and Hot Yoga Teacher Training in the spring of 2009, and
teaches classes weekly within the Denver market.
Heather Peterson, Director of West Coast Operations
Heather excels at teaching dynamic, inspiring yoga classes and
creating and leading powerful Lifestyle Programs. In 2004, Heather
helped to create the CorePower Yoga Hot Yoga Teacher Training
curriculum and became adjunct faculty for CorePower Yoga Teacher
Training across the country in specialty areas of Sanskrit, Ayurveda,
Chakras and Meditation. She then went on to develop and lead the
CorePower Yoga Nutrition Program nationally.
About CPY
Our Management Team
5
Lisa Bloom, Director of Midwest & East Coast Operations
Lisa Bloom attended Colorado State University where she
passionately studied dance and social work. After college, Lisa
initiated a successful career as a social worker and delved into the
challenging and fulfilling work of counseling disadvantaged youth in
an after-school program. Most of the children she counseled lived
in broken homes, suffered from abuse, or dealt with serious mental
health issues. Lisa began to offer yoga sessions during the program,
and the children responded very positively.
When the after-school program was cut due to budget constraints,
Lisa naturally transitioned to teaching yoga at CorePower Yoga. Soon
thereafter, she accepted a studio manager position in Denver. Eager
to accept challenges and become more involved in the business, in
July 2005 Lisa relocated to Minneapolis where she managed the sole
CorePower Yoga studio in Minnesota.
Through creative vision and a strong work ethic as Regional Manager,
Lisa has fostered the growth of CorePower Yoga’s expansion
throughout Minnesota. Lisa is honored and thrilled to move into her
role as Director of Midwest and East Coast Operations.
About CPY
Our Management Team
6
Testimonials:
CorePower Yoga
“Prior to joining CorePower Yoga, I had never taken part in a yoga class - or
any formal exercise class for that matter - so, I came in with a blank slate.
I love everything! The flexibility to attend class at any studio is wonderful; I
enjoy having the freedom to choose from a multitude of classes every day
across several locations.”
Power Teacher Training
“CorePower Yoga Teacher Training changed my life. It changed the way
I practice yoga on and off the mat and I would recommend this program
to everyone. Even if you’re not interested in becoming an instructor, the
information and guidance given during the program is unbeatable and
incredibly beneficial to being a great yogi.”
“CorePower Yoga Teacher Training really pulled me into the yoga community
and introduced me to a new way of being. My personal practice was
elevated as well as my approach to life. I was unsure if I would teach, but I
have learned so much about my own potential that I want to share that with
others.”
Hot Yoga Teacher Training
“I got so much more from Hot Yoga Teacher Training than I ever
expected. My own practice grew and changed profoundly. I loved working
microscopically through the poses and their adjustments, as well as learning
the history of yoga, yogic principles and anatomy. It was intense and
wonderful, an experience I am so grateful to have had.”
Yoga Sculpt Teacher Training
“Yoga Sculpt Teacher Training elevated my confidence in my teaching
abilities to a new level and gave me the tools to create a great sculpt class. I
think it is a great program for anyone who wants to laugh in a yoga room, get
connected with their students and catch themselves dancing around every
once in a while...”
Testimonials
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Boot Camp
“Core Power Yoga Boot Camp is honestly a new-found piece of heaven. It
works your body so hard switching between the circuit and sculpt days. I
have never been one who enjoys pushups or lifting, but Boot Camp makes
it a fun and challenging experience! It does not matter if you have never
worked out before or if you are a gym fanatic, CorePower Yoga Boot Camp is
an amazing experience for all.”
Yogi Training
“Yogi Training was a fantastic experience that helped me create my practice
on and off the mat. The program helped me realize it is okay to be myself and
led me towards a path of self-discovery.”
Wellness Cleanse
“The cleanse introduced me to so many new and exciting things that I want
to incorporate into my everyday life.”
Testimonials
8
Frequently Asked Questions:
What is CorePower Yoga and how is it different from other styles of yoga?
CorePower Yoga strives to make yoga accessible to EVERYONE
through a variety of yoga styles for all levels at convenient times.
CorePower Yoga’s unique style of heated power yoga is physically
challenging and combines energy, music, movement and community
to create a one-of-a-kind yoga experience. We are committed to
excellence in customer experience, building authentic connections,
and providing consistent teaching and spa-like facilities at all of our
studios for all of our students.
Drawing from many different styles, CorePower Yoga offers a variety
of classes catering to all levels. All yoga classes encompass a
wide variety of asanas, or poses, and are taught by certified yoga
instructors. CorePower Yoga emphasizes the physical benefits of
yoga practice while inviting each student to explore other aspects of
the practice if that suits his or her mental and spiritual needs. Class
styles include:
• CorePower Yoga - Our proprietary heated Power Vinyasa classes
(levels 1, 1.5, 2, 2.5 & 3) incorporate a flow of sequenced asanas
that raise the heart rate and make you sweat!
• Hot Yoga - Classes are similar to Bikram style yoga and are
taught in studios heated to 100 degrees with humidity
• Hot Power Fusion - Classes balance our Power Vinyasa
sequences with Hot Yoga poses
• Yoga Sculpt - Weights are added to the Power Vinyasa asana
sequences for a challenging, full-body experience…
in a heated studio!
• CoreRestore - Our restorative yoga practice
In addition to yoga classes, CorePower Yoga offers transformative
integrated wellness programs and Teacher Trainings to empower
students to live a health-focused and extraordinary life.
FAQ’s
9
What are the benefits of CorePower Yoga styles of yoga?
Physical Benefits:
• Increase strength, balance & flexibility
• Increase energy & vitality
• Lose weight
• Cross-train for other athletic pursuits
• Detox the body
Emotional Benefits:
• Reduce stress
• Increase self-confidence
• Connect more deeply with loved ones and your community
• Gain a stronger sense of Self
• Increase sense of calm
Why is the studio heated?
The majority of CorePower Yoga classes are taught in heated yoga
rooms. The heat helps stretch muscle fibers and tendons and aids in
injury prevention. CorePower Yoga asks that you listen to your body and
determine the intensity that works best for you in each pose and class.
Benefits of practicing in a heated yoga room:
• Eliminate toxins from your body through sweat
• Increase your heart rate for added challenge
• Enhance metabolism to promote weight loss
• Increase circulation for an efficient, cardiovascular
total-body workout
FAQ’s
10
Can beginners attend CorePower Yoga classes?
Yes. We welcome all levels and abilities. We recommend all
beginners start with a CorePower Yoga Level One class. This Power
Vinyasa class is unheated and allows the beginner to experience
a common CorePower Yoga flow. We recommend a beginner take
5-10 CorePower Yoga Level One classes before moving on to other
CorePower Yoga classes; however, we encourage you to listen to
your body and move on when you feel ready.
Is CorePower Yoga a cardiovascular workout?
The practice of moving with breath systematically flushes the internal
organs of the body. In CorePower Yoga, the cardiovascular system
becomes stimulated. Blood starts moving faster through the body
and you are breathing deeply at the same time. This combination
causes the blood to become oxygenated to aerobic levels.
Do you have to be flexible to practice yoga?
No. “I can’t do yoga because I’m not flexible” is the number one
misconception about yoga among non-practitioners. While starting
a yoga practice can seem intimidating, yoga really is for everyone.
You may not be flexible when you start, but practicing yoga will
increase your flexibility. Yoga lengthens and expands our muscles
and relieves toxins that build up from the repetitive motions we put
our body through during other types of exercises and activities,
such as running, lifting weights or playing sports. Yoga is the best
counterbalance to these stresses from other areas of your life.
FAQ’s
11
Green Building Initiatives:
CorePower Yoga’s building and design mission is to create spaces
that improve the quality of our students’ lives.
Water Conservation
• “Super Flush” toilets save .72 gallons of water per flush
compared to standard toilets
• Automated faucets
• Certified by the GREENGUARD and GREENSEAL
Environmental Institutes
Energy Efficiency
• CorePower Yoga adheres to all state policies dictating energy
efficiency in commercial buildings
• Per Title 24 in California, CorePower Yoga uses no more than
100 watts of energy per square foot
Paint
• Benjamin Moore Natura paint contains zero volatile organic
compounds (VOC’s) in the base paint or colorant and is
virtually odorless
• Certified by the GREENGUARD and GREENSEAL
Environmental Institutes
Carpeting
• Modular Interface carpeting contains over 35% post-consumer
recycled content and meets the LEED requirement for
low-emitting criteria, making it a climate-neutral product
• Certified by the GREENGUARD Environmental Institute
Studio flooring
• Lonseal flooring in our yoga studios is manufactured with over
40% recycled material, reduces VOC emissions by 80%-90%
and is inherently anti-microbial and anti-bacterial
•Certified by the GREENGUARD Environmental Institute
Green Initiatives
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About the Trademark:
We are CorePower Yoga (CPY).
That’s CorePower, one word, capital C, capital P. The Y in Yoga is
capitalized too and there is a space between CorePower and Yoga.
After mentioning CorePower Yoga in all its fullness, feel free to
shorten our name to CPY. That’s capital C, capital P and capital Y,
one word.
We are not:
Corepower
corepower
CorePower
Core Power
Core Power Yoga
core power yoga
Corepoweryoga
corepoweryoga
Just CorePower Yoga.
Namaste.
Trademark
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Media Contacts:
Allison Tonini
Marketing Coordinator
[email protected]
303-863-9642
Holly Georgelos
Marketing Director
[email protected]
303-863-9642
Contacts
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