Super Bowling In-League Event Ready to Kick Off

Vol. 12, No. 1
Northern New Jersey
January 2012
Super Bowling In-League
Event Ready to Kick Off
Adult league bowlers will have an opportunity to win cash prizes and
Miller Lite premium prizes during the BPANJ Super Bowling In-League
Pins-Over-Average Tournament which will be conducted Monday,
January 16 - 29 in member centers.
The tournament format is three-game pins-over-average with the top
three bowlers in each center winning cash awards — 50% for 1st place,
30% for 2nd place, and 20% for 3rd place. Plus the highest pins-overaverage score from each center will bee ranked on an association wide
basis with the top three bowlers receiving Miller Lite premium prizes.
Entry fee is $5 per bowler with $3 going into the center level prize
fund and $2 for the bowling center. Participating centers have been
provided promotional banners from Miller Lite and promotional fliers,
rules, and entry forms.
For more information about the tournament, contact the BPANJ office
at 410-356-0936 or e-mail [email protected].
John Fatigati assumes presidential reins
John Fatigati of Jersey Lanes was elected president of the BPANJ
for 2012 at the October 26 meeting. The other officers remained in place
— Nadine Dileo (vice president), Richard Mark (secretary), and Tom
Martino, Jr. (treasurer).
Who Should Your Bowling Center Target to Increase Open Play?
50% of Workers Earned Less Than $26,000 in 2010
If you have been wondering why open play bowling is off (as are restaurants, bars and
nightclubs), maybe this article will shed some light on the issue. The following article was
excerpted from a recent report on payroll taxes.
1) Half of all workers made less than $26,364, the median wage in 2010. That means the
typical wage is at its lowest level since 1999, after adjusting for inflation.
2) The number of millionaires increased by about 20 percent.
3) The size of the missing work force is 10 million. The number of working people fell by 5.2
million since 2007. But that’s not the entire job deficit, because, based on population growth
estimates, 4.5 million more would have joined the work force between 2007 and 2011. Add it
up and you get a 10-million-worker gap.
Median pay took a nose dive after 2007, effectively wiping out all gains made in the
previous eight years. The macro explanation is that the economy shrunk and middle class
jobs disappeared and were replaced with (or outlasted by) lower-paying positions that
companies kept on. But the economy isn’t one giant corporation. It’s thousands of giant,
medium-sized, and small companies in industries that lived through very different recessions.
So to fix our open play, is it an either or situation of having to cut our prices to get to this
market or target a more affluent market? Perhaps a combination of both.
Or do we create a high level bowling loyalty program that encourages repeat business by
offering discounts for future business transactions?
What would you do?
This article is a blog written by Fred Kaplowitz, President of the Kaploe Group, and
Executive Director of the BPA of North Jersey. Visit http://fredkaplowitz.blogspot.com
to read more of Fred’s blogs.
Bowling Proprietors' Association of
North Jersey, Inc. Members for 2011
Bowling Center
•Boonton Lanes
•Bradley Beach Bowl & Rec Center
•Garwood Lanes
•Harmony Lanes
•Howell Lanes
•Jersey Lanes
•Majestic Lanes
•MWR Bowl
•Oakwood Lanes
•Plaza Lanes
•Rockaway Lanes
•Sparta Lanes
•Stelton Lanes
•T-Bowl II
•Tenpin Lanes
•Woodbridge Bowling Center
Location & Telephone
Boonton, 973-335-0123
Brad. Beach, 732-774-4540
Garwood, 908-276-2040
Middletown, 732-671-2100
Howell, 732-462-6767
Linden, 908-486-6300
Hopelawn, 732-826-6800
Lakehurst, 732-323-2027
Washington, 908-689-0310
Madison, 973-377-8919
Rockaway, 973-627-5800
Sparta, 973-729-6135
Piscataway, 732-985-2695
Wayne, 973-694-5800
Manville, 908-526-4040
Woodbridge, 732-634-4520
Do you not see a bowling center listed here which might be a
prospect for membership in our association? Please call Stacy Karten
at the Kaploe Group (410-356-0936) and advise him.
Seminar a
big success
A marketing seminar on planning for and growing open
bowling business this winter was
presented by the BPANJ on
Wednesday, Dec. 14, at Jersey
Lanes. Executive Director Fred
Kaplowitz presented the seminar
which proved to be valuable and
insightful.
New ideas, strategies and
tactics were discussed, giving
those in attendance more
motivation to focus on this
segment of their business.
January through March typically
represents the peak of the open
play business so it is critical to
maximize lineage and revenue
during this period. Those who
attended benefited greatly.
Shuttle Commander
Keynotes Bowl Expo
Space Shuttle
Commander Mark
Kelly will be the
Keynote speaker
during the BPAA
International Bowl Expo which
will take place in Reno, Nevada.
The convention will be June 2427 and the trade show will run on
June 27-28.
For more information visit
www.bowlexpo.com or call 800343-1329.
Striking Success Newsletter
S
triking Success is published in
January, April, July, and October
by the Bowling Proprietors' Association of North Jersey, Inc. For more
information, contact Sharon Nasta at
732-462-6767 (Howell Lanes).
OUR MISSION IS TO
ENHANCE YOUR
PROFITABILITY!
BPANJ
Officers
President
John Fatigati
Jersey Lanes
908-486-6300
Vice-President
Nadine Dileo
Stelton Lanes
732-985-2695
Secretary
Richard Mark
Rockaway Lanes
973-627-5800
Treasurer
Tom Martino, Jr.
Majestic Lanes
732-826-6800
Visit Us On-Line At
WWW.BOWL-NJ.COM
Please Support Our Trade Members!
Bowlers’ Supply, Inc.
Contact: Terry Brenneman, 1600 Pennsylvania Avenue, York, PA 17404
Ph: 717-845-1504
Fax 717-854-6072
www.bowlerssupply.com
Brouwer, Hansen & Izdebski Insurance
Contact: Dave Stanton, PO Box 1010, Haddonfield, NJ 08033
Ph: 856-795-7500
Fax: 732-349-2276
www.bhi-insurance.net
Brunswick Bowling & Billiards
Contact: Brent Perrier, 1 N. Field Court, Lake Forest, IL 60045
Ph: 847-735-4700
Fax: 847-735-4500
www.brunswickbowling.com
Confidential Brokerage Services
(Buy & Sell Centers & Equipment)
Contact: Louis Chapman, 6816 South Q Court, Fort Smith, AR 72903
Ph: 479-484-5473
Fax: 479-484-5473 (call 1st) Email: [email protected]
Done-Rite Pins & Capital Equipment
Contact: Glenn Gable and Dave Sapp, 20434 Krick Rd. West, Walton Hills, Oh 44146
Ph: 800-222-2695
Fax: 440-232-3635
www.donerite.com
Linds World Impex
(Rental Shoes, Resale Shoes, Bags, Lockers)
Contact: David Wiggins, 6620 Southpoint Drive South, Jacksonville, FL 32216
Ph: 800-950-4568
Fax 904-332-0930
www.linds.com
Marcel Fournier Bowling Services
(Brokerage & Appraisal Services, affiliated with Sandy Hansell)
Contact: Marcel Fournier, 304 Dunlawton Avenue, Port Orange FL 32127
Ph: 386-233-0924; 800-732-4145 Fax: 386-767-3226
Email: [email protected]
Miller Brewing Company
Contact: Marty Reed, 7 Foster Avenue, Suite 100, Gibbsboro NJ 08026
Ph: 856-489-5900
Fax: 856-504-5990
Email: [email protected]
Late January/Early February is an
Ideal Time to Start an Adult/Youth League!
Please Support Our Trade Members!
Mulbro Manufacturing Company
Contact: Ray Mullen, PO Box 386, Middlesex, NJ 08846-0386
Ph: 732-752-8073
Fax: 732-424-1280
Email: [email protected] and [email protected]
New Jersey Restaurant Association
(Trade Association)
Contact: Laura Kalanich, 126 West State Street, Trenton, NJ 08608
Phone: 800-848-6368 Fax: 609-599-3340
www.njra.org Email: [email protected]
Sports Reporter
(Bowling Newspaper)
Contact: Dan McDonough, PO Box 1491, Secaucus, NJ 07094
Ph: 201-865-5363
Fax: 201-865-6246
Email: [email protected]
Storm Products
(Bowling Balls, Bags, Apparel & Accessories)
165 S. 8th W, Brigham City UT 84302
Ph: 800-369-4402
Fax 435-734-0338
www.stormbowling.com
The Kaploe Group
(Marketing & Management Consulting)
Contact: Fred Kaplowitz, 330 E. 38th Street, New York, NY 10016
Phone: 212-867-2577
Fax: 212-867-9277
www.kaploegroup.com
Cell: 516-359-4874
Email: fredkap@verizon.
Bowling Music Network
Bowling Music Network is a company built on the needs of the business of bowling. Our goal
is to provide a service that enhances the experience of the bowling consumer while creating
new profit opportunities for bowling center proprietors.
Contact Adam Melrose. 1-866-684-8324, ext. 226. [email protected].
www.bowlingmusic.com
Start Planning Your
Spring/Summer Programs
Now!